Episodes
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On this episode, I sit down for a fireside chat with friend of the podcast, Stefan Boyle. This is our third episode together and I can’t think a better person to sit down and talk about the trials and tribulations of self-employment than this guy.
Stefan is one of the best LinkedIn Ghostwriters around and works with busy CEOs to help them unlock the power of the platform and establish a credible online personal brand and tell their story through his words.
In this episode, Stefan talks openly about his challenges of dealing with business during the pandemic and how he called-time on his marketing agency to start over as a self-employed sole-trader.
Stefan is a true content creation authority and this is an episode is packed with opinion, advice and honesty.
Connect with Stefan:
LinkedIn: https://www.linkedin.com/in/stefanboyleghostwriter/?originalSubdomain=uk
Want to benchmark your sales effectiveness?
Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
If you think sales is difficult, try golf!
If you think golf is hard, try being a golf caddie!
In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales:
The role is to serve othersPreparation is your friend Be timely Be self-aware Know your golfer Know when to shut upBe one step ahead Mitigate riskIf this episode doesn’t get you interested in the ‘hardest game in the world’ or at least, help you be better at sales, I’ll eat my hat!
Connect with Alan:
LinkedIn: https://www.linkedin.com/in/alan-henry-00697713/
Website: https://esbroadcast.com/
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps that will help convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Think you need some help but don't know where to start? You can book a complimentary 15minute call here and let's help you work that out. -
Missing episodes?
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On this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years.
We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks like now that AI has firmly established itself as a major player in the copywriting industry.
Konrad is a true content creation authority and this is an episode packed with opinion, advice and tips - I hope you enjoy it!
Connect with Konrad:
LinkedIn: www.linkedin.com/in/konradsanders/
Website: www.creative-copywriter.net/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur.
We discuss:
The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make.
If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship!
Connect with me:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/
Connect with Rob:
LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=uk
Website: https://www.roblawrence.co/
Start Build & Grow:
Website: https://startbuildgrow.co.uk/
Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
One of the big frustrations many sales people have relates to sending quotations and proposals.
After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it.
In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is sending quotes and proposals to improve their chances of not only getting a response, but more importantly, improve the chances of turning one into cash.
If you’re responsible for sales and currently have at least one proposal out there with no idea if it will convert or not, then this episode is definitely one for you!
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a sales superstar.
Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 years and having used the SPQ Gold test myself on numerous occasions, I speak from experience myself that what you’ll hear on this episode can be real a game-changer.
If you’re responsible for hiring sales talent in your organisation and have been burnt in the past, then this episode is definitely one for you!
Connect with Dominic:
LinkedIn: https://www.linkedin.com/in/dominicwaters/
Website: http://pwauk.co.uk/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker.
Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynote circuit, with companies such as Microsoft, PWC, BBC and John Lewis hiring Paul to speak at their events.
As an elite performer in two of the most competitive industries on the planet; professional sport and performance psychology and now building multiple businesses within the global keynote speaking industry, this is a peek behind the curtain of what it takes to get paid to speak..
Connect with Paul:
LinkedIn: https://www.linkedin.com/in/the-paul-mcveigh/
Website: https://paulmcveigh.com/ and https://pmvleadership.com/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep.
In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.
But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical performance at risk, we inadvertently create triggers that can seriously disrupt our health too.
If you’re looking for ways to improve your sleep hygiene and takeaway some practical tips, this podcast is definitely one worth listening to.
Connect with Ollie:
LinkedIn: https://www.linkedin.com/in/ollie-matthews-78460199/
Website: https://ojayhealth.com
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast.
In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s interviewed.
This is a fascinating insight into the world of content creation, dedication and sales acumen and Colin has combined all three disciplines in his quest to make CamBro Conversations one of the global leading podcasts.
Connect with Col: LinkedIn: https://www.linkedin.com/in/colcampbell1/
Instagram: https://www.instagram.com/col.cambro/
CamBro Conversations Podcast: https://open.spotify.com/show/41qT7i9uvjWGJbNM6RaFwK
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting.
In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but will allow you to start a conversation with the person who you send it to – your buyer.
We talk about email titles, how to stand out from the email crowd, what delivering value really means, how to write to create engagement, frequency, open-rate and much more.
Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-woodbridge-3343571aa/?originalSubdomain=uk
Lean more about The Inbox Club here: https://www.theinbox.club/ and sign up to their newsletter here: https://www.theinbox.club/newsletterplus
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!
If books are your thing, try:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Dave Plunkett, Founder of Collaboration Junkie, shares his advice and knowledge on the often-misunderstood topic of referrals and partnerships. He delivers a masterclass into how anyone in business can create a process that will ultimately lead to more sales conversations.
Expect to learn:
The myths about asking for referralsWhen is the right time to ask for oneHow to identify partnership candidatesThe D.A.N.C.E. partnership frameworK5 tips to start building a partnership network
Reach out to Dave on LinkedIn: https://www.linkedin.com/in/daveplunkett/
Lean more about Collaboration Junkie here: https://www.collaborationjunkie.com/
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website: https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR.
Expect to learn:
What is GDPR?
Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Future changes to UK GDPR
(Additional notes to supplement the recording)
PECR applies to direct marketing, however there are exemptions that make it easier to market to B2B. Ensure any bought in lists are pre-screened against TPS/CTPS before buying and check against your own ‘Do Not Call List’.
Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/
The DPIA Newsletter: https://thedpia.com/
Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Spending money on marketing and lead generation but not closing enough of your leads? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Adam Driver, Founder of Authentic Communications, shares advice from the world of LinkedIn and SEO and offers practical tips to help anyone who’s looking to understand more about the strategic side of effective online communication.
Expect to hear about:
Vanity metrics and the importance of posting to an outcomeMarketing ROI, AVE and PR valueLinkedIn SSI Score, SEO metrics and website analytics
Reach out to Adam on LinkedIn: https://www.linkedin.com/in/adamdriver1/
Learn more about Authentic Communications: https://www.authenticcomms.co.uk/
If you found this episode helpful and want to learn more about how Salescadence can help you convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It's the No.1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction can often make or break what happens next – and in sales, that can be the difference between and yes and a no.
A perfect episode for anyone in a sales role, this content comes directly from Matt’s acclaimed ‘Leads to Sales’ sales training workshop, so grab a paper and pen before you hit ‘listen.’
During this episode, you will learn:
What Building Rapport isn’t!!
The importance of setting up the sales call in advance
Why due-diligence is critical to your success
How using humour can increase buyer trust
The ‘No Lose’ question for your Buyer If you find this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Scott Russell, Founder of Paddy & Scott’s Coffee, shares his sales advice and business experience gleaned from an entrepreneurial journey which began on the market stalls in the East End of London and has taken him through multiple successful business build and exits.
During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales professional. He shares the Paddy & Scott’s story, which has grown to be a global brand which bucks the trend of greedy supply chains and has become a shining example of how a business can not only be highly profitable, but as important, be outstanding at ESG – “doing good is good for business”
In this episode, you’ll hear:
How Scott’s entrepreneurial began aged 12The lucky break he had while being an OPC in LondonSetting up in competition with an ex-employer who capped his earningsThe full Paddy & Scott’s story - mistakes, lessons and victoriesExceptional business and sales advice and much more
Watch the Paddy & Scott’s Fairer Trade 2.0 video here: https://www.youtube.com/watch?v=WSeCtWw0J7s
Learn more about Paddy & Scott’s here: https://paddyandscotts.shop/pages/about-us
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Jamie Minors, Co-Founder of Minors & Brady Estate Agents, talks about how he teamed up with his nearest competitor, rather than competing, to build a successful, thriving and rapidly growing estate agency.
During this podcast, Jamie shares his passion and advice around recruiting, nurturing, and developing his employees and why he believes ‘humans are our greatest asset’.
Look out for Jamie's words of wisdom related to:
Taking personal responsibilityImproving a negative mindsetBuilding a winning cultureTaking a 360 approach to business and life
Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-minors-5ab96b96/
Learn more about Minors & Brady: https://www.minorsandbrady.co.uk/
Listen to The Growth Cast here: https://open.spotify.com/show/05wtFuidmDNvsVpqnjzSWe
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Floyd Sayers, Founder and Creative Director at Flowmotion Studio, shares his knowledge and advice around avoiding a sedentary workplace culture and why revitalising the way you work, will improve productivity and more importantly, your health.
The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies to become better at not moving! The science is not in question, there are serious long-term negative health consequences and that’s why this episode is quite possibly one which could change your life!
During this podcast, Floyd shares a range of simple exercises that anyone can do whilst at work throughout the day for just a few minutes and provides a 10-minute breathing and movement coaching session at the end of the episode.
Reach out to Floyd at https://flomotionstudio.co.uk/ and https://www.linkedin.com/in/floydsayers/
Flonomics - infographics download: https://preview.mailerlite.io/preview/226173/emails/84063229717775547
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, podcast host, Matt Sykes, shares 12 sales tips that anyone thinking of starting a business, either as a sole-trader or micro start-up, can benefit from.
During this podcast, Matt offers practical tips such as:
If you’re not convinced, you can’t convince
Why you need to know who your Ideal Customer is
Why you need to build an audience
Why waste money finding leads if you can’t close them
Importance of regular daily prospecting
Learning to live with sales rejection
Why you must limit negotiation, discounting and making offers
Building buyer trust
Why you need a predictable, repeatable sales process
Getting comfortable about talking about price
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Digital Marketing Strategist, Lynsey Sweales, shares her experiences and advice collected over a distinguished career in the Marketing industry. Lynsey is a founding partner at Cognitive Union, a Google trainer and facilitator, an author and has successfully founded, built and sold a digital marketing agency.
We talk about the partnership between sales and marketing, what sales can do to help the marketing team to generate better leads, the impact that AI is having on the industry and on a more personal level, how Lynsey has been able to build a ‘happiness lifestyle’ that combines both her passion for her work and her personal life.
To contact Lynsey:
LinkedIn: https://www.linkedin.com/in/lynseysweales/?originalSubdomain=uk
Website: https://cognitiveunion.com/
Google Messy Middle report
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here -
In this episode, Co-Founder and Creative Director, Stokely Howard, offers four pieces of business advice that have served him well during the start-up and build phase of Trendy Grandad, his Creative Marketing company.
A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in national TV, before forcing himself into self-employment, is one worth hearing.
Stokely offers up an array of practical insights, including:
1: Embrace rejection if you want to grow your business
2: Tracking the ‘softer’ leading indicators will be better than any lagging sales report
3: Why the simple act of saying hello can be the easiest way to drive sales revenue
If you’re thinking of making the leap from employment to self-employment and want to hear how someone else made the switch, then this episode is definitely for you.
To contact Stokely:
LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/
Website: https://trendygrandad.com/
If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals. - Show more
