Episodes
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Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ongoing supply chain crisis has damaged brand loyalty for many consumers. Your favorite dynamic duo also debates the pros and cons of Disney’s new Tik Tok influencer program, and makes a call on whether the recently-announced Hidden Valley Ranch X Crocs Collaboration is a cash move or a trash idea for both brands.
Today’s “BREAKING NEWS”:
Brand Loyalty - https://bit.ly/3bjRjf5
Journalists -https://bit.ly/3pJ3E4X
More on our “Cash or Trash?” segment: https://bit.ly/3bhGJ8r
From “Point & Counterpoint”: https://bit.ly/3vQV7hg
Follow Greg’s work with The Agile World here:https://www.gregkihlstrom.com
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/. -
This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managing Zoom fatigue, handling internal communications issues and what brands should consider in their public-facing campaigns. They also share the latest trends impacting marketing and PR as 2022 approaches, spar over the industry push for brands to join Tik Tok, and discuss whether Instagram’s Facebook banner ads were a cash or trash move for reviving interest in the platform. Our hosts close things out with an assessment of the state of agency work in a remote world, and how business owners and teams can strike the right balance in their work lives.
Today’s “BREAKING NEWS”:
PR Trends: https://bit.ly/3aSFL2l
Instagram Influencers: https://bit.ly/3BLwhS0
More on our “Cash or Trash?” segment:
Facebook Banner: https://bit.ly/3BHy1M1
From “Point & Counterpoint”:
https://bit.ly/3lIsmQE
Follow Justin’s work with Space Together here: https://spacetogether.com/
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: www.trustrelations.agency
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/ -
Missing episodes?
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For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all.
Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories.
Listen now!
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Connect with Christopher Tompkins:
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Connect with Lee Caraher and Double Forte:
Lee’s Website ---> www.leecaraher.com
Double Forte ---> www.double-forte.com
Twitter ---> www.twitter.com/LeeCaraher
Facebook ---> www.facebook.com/LeeCaraher1
LinkedIn ---> www.linkedin.com/in/leecaraher
Instagram ---> www.instagram.com/leecaraher
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast.
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with John Wall and Trust Insights:
Website ---> https://www.trustinsights.ai/
Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/
LinkedIn ---> https://www.linkedin.com/in/johnjwall/
Twitter ---> https://twitter.com/johnjwall
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below:
www.GoSalesAndMarketing.com
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This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion.
Today’s “BREAKING NEWS”:
Ellie Kemper: https://bit.ly/2XVxYgK
Subway: https://bit.ly/3uiqyAr
More on our “Cash or Trash?” segment:
Sprite: https://bit.ly/3unT6s7
TikTok: https://cnb.cx/39IMETd
From “Point & Counterpoint”:
Singing Babysitter: https://fxn.ws/3APAQun
Follow Tom’s projects here:
https://www.linkedin.com/in/tbriggs
https://twitter.com/HelloEpigraph
https://www.facebook.com/hello.epigraph/
https://www.instagram.com/hello.epigraph/
https://www.linkedin.com/company/epigraphagency
April is the president of Trust Relations: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/ -
Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more, we welcome security expert Scott Schober to the podcast.
Scott is the President and CEO of Berkeley Varitronics Systems, a provider of advanced, world-class wireless test and security solutions and the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business, and Senior Cyber.
Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
Connect with Scott Schober and Berkeley Varitronics Systems:
ScottSchober.com
www.linkedin.com/in/snschober/
twitter.com/ScottBVS
twitter.com/bvsystems
The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com -
You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience?
Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
Connect with Mickie Kennedy and eReleases:
www.ereleases.com/plan
www.twitter.com/ereleases
www.facebook.com/ereleases.press.release.distribution
www.instagram.com/ereleasespr/
www.linkedin.com/in/publicity/
www.pinterest.com/ereleases/
www.youtube.com/user/ereleases
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com -
The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines.
More on our “Cash or Trash?” segment:
https://bit.ly/2Xm4acT
https://bit.ly/3kcsuXD
About Immersion Neuroscience: https://www.getimmersion.com/
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/. -
Are you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process. But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we’re joined by author and AGILE expert Greg Kihlstrom.
Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience agency, Carousel30, in 2017. Greg’s newest book, The Agile Workforce (2021) explores the current and future state of the workforce and envisions a world where individuals thrive in a new world of work opportunities enabled by technology, decentralization, and a shift in the power dynamics between employers and employees.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Greg Kihlstrom:
LinkedIn ---> https://www.linkedin.com/in/gregkihlstrom
Instagram ---> https://www.instagram.com/theagileworld
Facebook ---> https://www.facebook.com/theagileworld
Twitter ---> https://www.twitter.com/gregkihlstrom
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency
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All brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week’s episode, we’ve got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a league of their own.
Nida is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur Podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently pursuing her PhD in Social Psychology. With her proprietary system, the Genius OffersTM, Nida helps entrepreneurs discover the X-factor
that sets their business apart from the rest. She helps her clients uncover theirclients’ hidden problems and creatively and strategically works with them to findbetter solutions.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Nida Leardprasopsuk :
Instagram - https://www.instagram.com/nidaleard/
LinkedIn - https://www.linkedin.com/in/nida-leardprasopsuk-71b9ba147/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency
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Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founder of RGA Engineering International, to discuss his experience as a founder and his work in Venezuela to provide clean drinking water for local communities. Chris and April also assess the wisdom of Tesla’s PR-free communications approach, and make the call on whether Kim Kardashian’s latest editing fail was a Cash or Trash.
Today’s “BREAKING NEWS”: https://www.barrons.com/articles/tesla-elon-musk-pr-51619974884
More on our “Cash or Trash?” segment: https://www.teenvogue.com/story/kim-kardashian-skims-ad-video-fail-scandal
Learn more about Raul’s projects here: https://rga-ip.com/
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency.
Learn more about Trust Relations at https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm.
Learn more about The Go! Agency at https://gosalesandmarketing.com/. -
When you bring your brand to the digital space, there’s a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand.
Alex is a seasoned veteran in social media and digital marketing, who brings to the table a wealth of strategic and operational insights. From his time at Nickelodeon working on amazing IPs like SpongeBob and TMNT to his days in the music industry collaborating with incredible artists like Fishbone, Slightly Stoopid, and Iration. Alex founded Del Oro Media Agency in the summer of 2019. Alex holds a Master’s degree in Strategic Public Relations from University of Southern California, and a Bachelor’s degree in Business Administration from California State University, San Marcos.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Alex Gold and Del Oro Media:
https://facebook.com/deloromediaagency
http://twitter.com/deloromedia
https://www.linkedin.com/company/del-oro-media
https://instagram.com/deloromedia
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
Before you can run a successful campaign, you need a business supported by solid strategy and capital. On this week’s show, we have serial entrepreneur Rob te Braake on to talk about making it all possible.
Rob is a Dutch serial entrepreneur with 10+ years experience. Started in banking in the Netherlands, co-founded a technology & investment firm based in Beijing, China and has guided dozens of digital companies as Financial advisor. He holds Masters degrees in Finance and Strategy.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Rob te Braake and Insight Matters:
Website: https://financeinsightmatters.com/
LinkedIn: https://www.linkedin.com/in/rob-te-braake/
LinkedIn: https://www.linkedin.com/company/insightmatters/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
Our special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications.
Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions finalist, and PRSA New York Big Apple. He serves on the advisory board for the International Center for Journalists and served as a Director of the Council of Public Relations Firms of Hong Kong. He earned a BA with highest honors in comparative literature from the University of Michigan.
Listen in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Paul Cohen and Milk & Honey PR:
www.facebook.com/milkandhoneypr
twitter.com/MilkHoneyPR
www.twitter.com/paul_cohen1
www.linkedin.com/in/paul-cohen-/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
What do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations.
Ilana is CEO & founder of Resound Marketing, with more than 20 years of experience helping B2B and consumer brands navigate the world of PR and marketing within food and beverage, health and wellness, toys and games, enterprise tech, and more.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Ilana Zalika and Resound Marketing:
www.linkedin.com/company/resound-marketing
www.Twitter.com/resoundagency
www.Instagram.com/resoundagency
www.Facebook.com/resoundmarketing
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep you show up and running and avoid the mistakes that so many new podcasters fall into? On this week’s show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market.
Founder of Podcast Domination and Author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for over 60 podcasts and helped his clients generate over 6.5 Million Downloads. He’s helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries.
Tune in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Luis Ryan Diaz and Podcast Domination:
Website: podcastdomination.co
Facebook: https://www.facebook.com/luisryan4
Instagram: https://www.instagram.com/luisryandiaz/
LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI.
Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, and other client-facing teams with the tech and engineering teams to find fit for purpose solutions. Vance’s first business was a web design and development company founded in 1999 in Wellington NZ, and sold at the 2000 tech boom peak. Since then he has gone on to create a highly-profitable web hosting company and an e-commerce transaction management business. Vance is a contributor to Forbes, writing on marketing and AI. In his spare time, he surfs, runs, cooks, travels and spends as much time with his rescue dogs as possible!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Vance Reavie:
linkedin.com/in/vance-reavie/
twitter.com/VanceReavie
facebook.com/vance.reavie
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
You can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds.
Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educational Technology, researching and designing e-learning applications for over 20 years. Panos has extensive work experience as a software engineer, e-learning researcher, and science educator. Before launching LearnWorlds with his two co-founders, Panos was working in the European Parliament as a policy adviser for research and innovation. He loves mountaineering, photography, and traveling.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Panos Siozos and LearnWorlds:
https://www.facebook.com/learnWorldsCo
https://twitter.com/learnworlds
https://www.linkedin.com/company/learnworlds
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers.
As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with April Margulies and Trust Relations:
www.TrustRelations.agency
https://www.facebook.com/trustrelations
https://twitter.com/aprilmargulies
https://twitter.com/TrustPRelations
https://www.linkedin.com/in/aprilwhitetrustrelations/
https://www.linkedin.com/company/trustrelations/
https://www.instagram.com/trustrelations/
https://www.instagram.com/april_margulies/
www.TrustRelations.agency
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey.
Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.
Listen now!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
---
Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Wendy Covey and TREW Marketing:
trewmarketing.com
https://www.linkedin.com/in/wendycovey
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency - Show more
