Episodes
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In this episode, we delve into the intricacies of a new game, Triple Match City, exploring its gameplay mechanics, revenue performance, and user experience. We discuss the game's innovative features, monetization strategies, and the impact of ads on user retention.
The conversation highlights the evolving landscape of mobile gaming and the clever tactics developers use to engage players while maximizing revenue.
We discuss the importance of understanding user behavior to optimize revenue, the effectiveness of different gameplay mechanics, and the challenges faced in user acquisition. The conversation also highlights innovative concepts in game design and the potential future directions for mobile gaming.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bZKQBoNWlVg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:25 Introduction to the Podcast and Triple Match City
02:57 Game Performance and Revenue Insights
05:55 Gameplay Mechanics and Innovations
08:56 User Experience and Ad Integration
12:02 Monetization Strategies and User Retention
14:55 Final Thoughts and Future Predictions
18:45 Game Monetization Strategies
21:06 User Segmentation and Revenue Insights
23:00 Creative Concepts in Game Design
26:01 Gameplay Mechanics and User Engagement
30:02 Future Prospects and Challenges
34:01 Final Thoughts and Ratings
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Triple Match City has shown unexpected revenue growth despite low download numbers.
The game incorporates innovative gameplay mechanics that blend match-3 and hidden object genres.
The game features sandbox levels that challenge players to collect various items within a time limit.
The conversation highlights the role of user acquisition in the game's success.
We note the clever design choices that keep players engaged and willing to spend.
The episode concludes with predictions about the future of mobile gaming and its monetization trends. Understanding user segmentation is crucial for monetization.
User acquisition remains a challenging aspect of mobile gaming.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lancaric, Nathan Ceulemans, Michail Katkoff
Youtube: https://youtu.be/_HqQKAAyMWk
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to the Podcast and Guests
03:05 The State of Product Reporting in Gaming
06:01 Understanding Metrics and Their Evolution
08:57 Analyzing Graphs for Product Health
11:57 Identifying Issues in User Acquisition
14:52 The Role of Product and UA Teams
17:56 Retention Metrics and Their Importance
20:50 Setting Goals for Product Updates
24:12 Proposed Solutions for Better Reporting
26:28 Understanding User Acquisition and Product Metrics
30:19 Analyzing Payer Retention and Revenue Trends
35:46 The Importance of Cohort Analysis
37:59 Navigating Marketing Budgets and User Acquisition Strategies
42:28 The Impact of Channel Strategy on User Acquisition
47:46 Bridging the Gap Between Product and User Acquisition Teams
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Nathan Ceulemans
Head of Sales
https://www.linkedin.com/in/nathanceulemans/
Michail Katkoff
Founder I Angel Investor I Deconstructor of Fun
https://www.linkedin.com/in/michailkatkoff/
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Takeaways
Product reporting in gaming is often outdated and ineffective.
Metrics should evolve over time to provide a clearer picture.
Graphs can reveal critical insights about product health.
User acquisition strategies need to be aligned with product goals.
Retention metrics are crucial for understanding long-term success.
Setting clear goals for product updates can drive better outcomes.
Collaboration between product and UA teams is essential.
Dashboards should be tailored for different audiences within a company.
Understanding the customer acquisition cost is vital for success.
Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams.
Education on metrics is crucial for product and UA teams.
Different channels yield different LTV curves.
Payer retention is essential for revenue stability.
Cohort analysis helps identify user behavior trends.
Marketing budgets must be maintained to support UA efforts.
Diminishing spend can lead to a decline in user quality.
Channel strategy significantly impacts user acquisition success.
Effective dashboards facilitate better decision-making.
Collaboration between product and UA teams is vital.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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Missing episodes?
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Anatolii Henis
Youtube: https://youtu.be/e3fsHuHrEAY
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Burnie Games and Anatolii Henis
02:31 Transition from Social Casino to Mobile Puzzle Games
04:04 Overview of Games: PlayDoku and Colorwood Sort
06:14 Game Mechanics and Player Retention Strategies
09:19 Ad Monetization vs. In-App Purchases
11:41 Current Performance and Future Plans
12:35 Deep Dive into PlayDoku's Gameplay
18:09 Iterating on Proven Mechanics for Success
19:10 Game Mechanics and Features Overview
21:55 Monetization Strategies in Mobile Games
23:57 User Engagement and Ad Strategies
28:01 Comparative Analysis of Game Titles
34:54 User Acquisition and Retention Insights
39:51 Exploring Creative Potential in Game Development
40:47 Analyzing Advertising Channels and Strategies
42:33 Navigating Facebook Advertising Challenges
44:53 The Importance of Creative Testing and Iteration
46:41 Understanding Revenue Models in Mobile Gaming
49:32 Long-Term Goals in Game Development
51:52 Leveraging Previous Learnings for New Games
01:02:15 Closing Thoughts and Future Directions
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Anatolii Henis
CEO Burny games
https://www.linkedin.com/in/anatoliihenis/
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Takeaways
The company focuses on mobile puzzle games with ad monetization.
PlayDoku and Colorwood Sort are their main games.
Player retention is crucial for game success.
Ad monetization is currently the primary revenue source.
They are exploring in-app purchases for future games.
Iterating on proven mechanics can lead to success.
User experience is prioritized in game design.
Game reviews reflect player satisfaction with their games. The main saga is the journey of the game.
Unique mechanics can set a game apart from others.
Interstitial ads are placed after failed levels to maximize engagement.
More ads can lead to better monetization strategies.
ColorWood is a sorting game with a simple UI.
Fail states in games can be hard to identify for players.
Long-term goals should guide the development and marketing strategies of games.
Leveraging past experiences can accelerate the development of new games.
Creative concepts should be diverse to avoid fatigue in campaigns.
Collaboration and sharing insights within the industry can lead to better outcomes.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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In this episode, we delve into the creative trends shaping the gaming industry for October 2024.
We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends.
Main Takeaway = Reviews less important than Revenue
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/G83ZsDABGUE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Agenda
00:00 Epic intro
01:25 Introduction to Creative Trends
01:49 Analyzing AFK Journey's Advertising Strategies
05:08 The Impact of Misleading Ads on Game Revenue
06:31 Exploring Creative Inspirations in Game Ads
10:29 The Evolution of Game Creatives
14:21 Reviewing Player Feedback and Expectations
18:54 The Future of Game Advertising and Player Engagement
23:27 The Power of Hooks in Gaming Ads
24:11 Emotional Engagement in Game Design
25:30 Visuals and Branding in Mobile Games
26:30 Game Mechanics and Player Retention
28:49 Trends in Game Advertising
29:56 Innovative Game Features and Mechanics
31:25 The Influence of Visual Styles in Gaming
32:39 The Role of Creativity in Game Marketing
34:41 Understanding Player Psychology
37:05 The Impact of Trends on Game Development
39:51 Micro Learning and Game Advertising
42:01 Final Thoughts on Game Trends and Innovations
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
AFK Journey is utilizing unconventional advertising strategies.
Misleading ads can significantly impact game revenue.
The gaming industry is seeing a rise in high-quality creative content.
The importance of emotional engagement in game ads cannot be overstated.
Giant animals and absurd concepts are trending in game ads.
We plan to explore user reviews in future episodes.
The discussion highlights the interconnectedness of various creative strategies.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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We discuss our favorite and least favorite Pokémon, leading into a detailed overview of the newly released Pokémon TCG Pocket. We explore the gameplay mechanics, the game's nostalgia factor, and the importance of booster packs and collection systems.
The discussion of the innovative Wonder Pick mechanic that drives player interaction and excitement. We projected billion-dollar IP sales, upcoming events, game mechanics, trading dynamics, and user experience.
We explore the emotional connection players have with card opening. The discussion also touches on marketing strategies, the impact of geolocation on gaming, and the challenges of bot farms in trading.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: John Wright
Youtube: https://youtu.be/sUjoT49BfTc
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:20 Introduction and Favorite Pokémon
02:55 Overview of Pokémon TCG Pocket
06:00 Gameplay Mechanics and Nostalgia Factor
08:59 Booster Packs and Collection System
12:00 Monetization and Shop Features
15:02 Event Systems and Player Engagement
18:00 Wonder Pick Mechanic and FOMO Strategy
22:46 The Billion-Dollar Game: Analyzing IP Sales Potential
24:30 Event-Driven Engagement: Upcoming Promotions and Their Impact
26:30 Game Mechanics Evolution: New Features and Meta Changes
30:54 Trading Dynamics: Expectations and Concerns
34:17 Launch Success: Comparing Revenue and User Engagement
48:25 Future Earnings: Pokémon Go vs. TCG
50:55 Potential Revenue Streams and Trading Mechanics
52:19 The Dark Side of Trading and Bot Farms
57:47 The Emotional Connection of Card Opening
01:01:22 Advertising Spend and Revenue Predictions
01:03:06 The Power of Pokémon IP and Future Prospects
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
John Wright
Mr.Vice President
https://www.linkedin.com/in/johnwright1987/
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
Pokémon (Anime Series) Music Video
Music: Pokémon Theme Song by Jason Paige
Anime: Pokémon
Directed by: Kunihiko Yuyama
Written by: Takeshi Shudo
Studio: OLM, Inc.
Song: Gotta Catch 'Em All
Artist: Jason Paige
Producer: John Loeffler
Songwriters: John Siegler, John Loeffler
The video clip/s that I used in this video are owned by PokemonItalianMovie.
https://www.youtube.com/watch?v=2x1mkthU7Eo
Edited by: Kerwin Joseph Cuadra (kerwinpogi092)
This video is for entertainment purposes only. The music included in this video is owned by particular artists and composers. There's no copyright infringement intended. The viewers of this video are advised to support the artist and their music.
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/qP1EYgI95E4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:23 Introduction to Age of Empires and Nostalgia
02:59 The Impact of Tencent on Age of Empires
05:54 Gameplay Mechanics and Mini-Games
09:05 The Evolution of Strategy Elements
11:59 Integration of Vampire Survivors Mechanics
14:55 Balancing and Game Design Insights
17:50 The Absence of Zombies in Forex Games
17:58 Clan Dynamics and Player Retention
18:56 Understanding Forex Server Ecosystems
20:02 Monetization Strategies in Forex Games
21:07 Game Features and User Engagement
22:00 Hero Mechanics and Progression Systems
23:06 Streamlined User Interface in Forex Games
23:57 Revenue Insights and Market Performance
25:01 Nostalgia and Player Engagement in Game Design
40:11 The Future of Gaming IPs
44:00 Nostalgia in Game Design
49:02 The Impact of Marketing on Game Success
54:04 Evaluating Game Mechanics and User Acquisition
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Age of Empires has a strong nostalgic value for many players.
Tencent's involvement raises concerns about the game's direction.
The mobile adaptation features polished graphics and gameplay
Mini-games are a significant part of the new Age of Empires experience
The game incorporates elements from popular titles like Vampire Survivors.
Balancing gameplay is crucial for player engagement.
The integration of different game mechanics can enhance player experience.
Clan dynamics significantly influence player retention.
4X operates on multiple server shards, creating unique ecosystems.
Hero mechanics add depth to gameplay and progression.
Revenue insights reveal the financial success of Forex games.
Nostalgia plays a crucial role in player engagement.
The 4X genre is growing, attracting diverse players. Nostalgia plays a significant role in game design.
The success of a game often hinges on its marketing strategy.
IP deals can limit creative freedom in game development.
Players are looking for innovation, not just remakes.
The gaming market is highly competitive, with few players at the top.
Understanding player preferences is key to game success.
High production value does not guarantee player engagement.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Q9rLc86vRF4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic Intro
02:55 Exploring Supermarket Simulator 3D
05:54 Game Mechanics and User Experience
08:54 Monetization Strategies and Revenue Insights
12:04 Comparative Analysis of Game Success
14:59 Final Thoughts and Future Prospects
17:11 Monetization Strategies in Gaming
19:50 Ad Revenue Insights and Mistakes
22:22 Improving Ad Formats for Higher Revenue
23:14 Game Aesthetics and User Experience
25:17 Creative Challenges in Game Growth
30:05 Ad Networks and Creative Concepts
31:04 Scoring the Game and Future Potential
36:46 Merch and Community Engagement
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The game has scaled significantly since its launch.
User engagement is crucial for long-term success.
Ad revenue strategies need to be optimized for better returns.
The game mechanics are polished and user-friendly.
Creative marketing strategies can enhance user acquisition.
Retention strategies must be implemented to keep players engaged.
The game has a lot of potential for future growth.
Feedback from players is essential for game development.
The atmosphere of the game contributes to user satisfaction.
We emphasize the importance of continuous improvement in game design.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/_CEkh3WNXq4
Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:24 Introduction to Project Rise
02:58 Gameplay Mechanics and Changes
05:54 Hero Progression and Meta Features
08:53 Team Dynamics and Individual Progression
11:59 Consumables and Floor Mechanics
14:52 Cumulative Rewards and Risk-Reward Mechanics
18:03 Final Thoughts and Future Updates
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The game has undergone significant changes since the last update.
Players can now join or create teams to play together.
Hero progression includes new tiers and abilities.
The game is shifting towards individual player progression.
Consumables like Phoenix feathers are now persistent and consumable per player.
Floor skips have been introduced to ease gameplay.
Cumulative rewards are based on performance and strategy.
The game is more polished and engaging than before.
The community is actively involved in the game's development.
Future updates are expected to refine the game's meta features.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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In this conversation, we delve into the latest mobile game sensation, Capybara Go!
We explore the passive gameplay experience, the importance of user engagement, and the innovative features that set Capybara Go apart from its competitors. The discussion also touches on the game's community aspects and event systems, concluding with thoughts on the future of mobile gaming and the evolving landscape of game design.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:24 Introduction to Capybara Go
02:30 Gameplay Mechanics and Features
08:01 Core Game Loop and Player Interaction
12:10 The Future of Mobile Gaming
17:10 Hobby's Impact on Mobile Gaming
21:01 Monetization Strategies and Player Engagement
26:33 Template Building and Game Development
27:56 Adapting Successful Systems from Other Games
31:54 Dungeon Dive and Alternative Game Modes
34:02 Reward Systems and Player Frustration
36:08 Monetization Strategies and Revenue Potential
39:06 Market Performance and Future Predictions
46:01 Capybara Go Launch Insights
49:50 Ad Monetization Strategies
51:15 US Launch Timing and Strategy
53:25 Creative Marketing Approaches
56:22 Trends in Game Development
01:01:25 Comparative Analysis of Game Revenues
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Community features and social interactions enhance the player experience.
Passive gameplay mechanics may represent the future of mobile gaming.
Capybara Go's success may influence future trends in mobile game development. The game features a unique power progression system that enhances player engagement.
Revenue insights indicate strong performance in Asian markets, particularly South Korea.
The game is positioned as a social casino RPG, blending elements of both genres.
Marketing strategies focus on leveraging trends and user acquisition tactics.
Creative advertising approaches are crucial for capturing player interest and engagement.
The game's design is considered a masterpiece, effectively utilizing successful mechanics from other games.
The potential for high revenue growth is evident, especially with the upcoming US launch.
The game's mechanics and events create a competitive environment for players.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg
Special Guest: Ofir Meir | Director of Bright SDK group,
Bright Data | Skype: live:.cid.d170945c61f0d08d | Slack: [email protected]
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Bright SDK homepage: https://bright-sdk.com
Partner Program information: https://bright-sdk.com/partners
Bright SDK YouTube channel: https://www.youtube.com/@BrightSDK
Partners’ success stories: https://bright-sdk.com/blog/success-and-studies/wizard-games-ad-free-monetization-success
Agenda
00:00 Epic Intro
02:30 Understanding Bright SDK and Its Unique Offerings
08:15 The Business Model Behind Bright Data
10:05 Integration Process for Publishers
12:43 Partner Program Benefits and Growth Opportunities
16:06 User Experience and Implementation Examples
20:53 Publisher Earnings and Revenue Potential
24:15 Privacy Considerations in Data Collection
30:31 Comparing Bright SDK with Traditional Monetization Methods
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Bright SDK empowers game developers to monetize without sacrificing user experience.
The business model is based on public web data collection, not user data.
Publishers can earn revenue by sharing a small portion of their bandwidth.
Integration of Bright SDK is self-service with support available.
The partner program offers loyalty benefits and dedicated account management.
Publishers can choose how and when to present offers to users.
User consent is mandatory before sharing bandwidth.
Privacy is prioritized; only IP addresses are collected.
Publishers can optimize their revenue through A-B testing.
Bright SDK provides a fixed revenue model with no ad interruptions.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this session, we discuss Homa Games' upcoming game, All in Hole, exploring its mechanics, gameplay experience, monetization strategies, and user engagement. We analyze how the game compares to other titles in the market, its revenue generation, and the potential for user retention and demographics.
The discussion also discusses the game's future prospects and challenges in maintaining player interest. In this conversation, we will explore the evolving landscape of hybrid casual games and discuss monetization strategies, user acquisition, and the integration of ads.
We also analyze the future prospects for game development, particularly in the context of Homa Games transitioning from hyper-casual to hybrid casual games.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/5VSqXDHaOHA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:58 Overview of 'All in Hole' Game Mechanics
05:59 Gameplay Experience and User Engagement
08:59 Monetization Strategies and Revenue Insights
11:51 Comparative Analysis with Other Games
14:55 User Retention and Demographics
18:02 Future Prospects
21:25 Exploring Hybrid Casual Games
23:38 Monetization Strategies in Gaming
24:50 Ad Integration and User Experience
26:01 Analyzing User Acquisition Strategies
28:05 Creative Approaches in Game Marketing
30:17 Evaluating Game Mechanics and Difficulty
32:29 Comparative Analysis of Game Creatives
35:27 Future Prospects for Game Development
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The game 'All in Hole' is set to generate significant IP revenue before its official release.
Gameplay mechanics are reminiscent of popular casual puzzle games, with a focus on metagame progression.
Monetization strategies include in-app purchases, but ad revenue appears limited.
The game is compared to others in the genre, highlighting similarities and differences in mechanics.
User retention may be a challenge due to the game's simplistic nature.
We question the game's long-term viability and player motivation.
Demographics indicate a strong revenue stream from tier-one countries.
The game has the potential for future updates and expansions to enhance gameplay.
Despite some reservations, we are cautiously optimistic about the game's success. Hybrid casual games borrow mechanics from hypercasual games.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
In this session, we delve into the success of Lion Studios' mobile game, Hexasort, discussing its gameplay mechanics, user engagement, and innovative ad monetization strategies. We explore how the game has evolved since its launch, its addictive nature, and its impact on the gaming market. The discussion also includes comparisons with other games and predictions for Hexasort's future in the competitive landscape of mobile gaming.
Discussing innovative gameplay mechanics and ad integration strategies of the game Hexasort. We discuss how user experience is enhanced through clever segmentation and the impact of these strategies on revenue generation.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/LPMT0DvKxd4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
01:20 The Rise of Hexasort
03:00 Gameplay Mechanics and User Experience
07:00 Monetization Strategies and Engagement
12:01 Innovations in Gameplay and Ad Integration
16:42 Unlocking Game Mechanics
19:40 Level Design and Difficulty
21:01 Game Performance and Optimization
22:52 Ad Monetization Strategies
30:51 Innovative Ad Units and Revenue Generation
37:03 Estimating Ad Revenue and User Engagement
40:14 Analyzing Retention Strategies and Ad Lengths
43:54 Exploring User Acquisition Strategies
50:14 Evaluating Profitability and User Metrics
54:01 Scoring the Game's Performance and Innovations
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Hexasort has become a significant player in mobile gaming.
The game is highly addictive.
Gameplay mechanics are designed for long sessions and strategic thinking.
Ad monetization strategies are innovative and effective.
The game has seen substantial growth in user engagement and revenue.
Hexasort has set a new standard for hybrid-casual games.
The game has inspired numerous clones and competitors in the market.
Future trends indicate continued success for Hexasort and similar games. The integration of ads into gameplay can enhance user experience.
User segmentation based on acquisition source is a game-changer.
Hexasort generates significant daily revenue through innovative ad strategies.
The design of levels supports seamless ad breaks without penalties.
The game has a strong organic traffic presence due to effective ASO.
Ad performance can significantly impact overall game revenue.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/9hXqXwBbv1A Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8QAgenda00:00 Epic intro to Creative Trends in Gaming01:00 The Rise of Dream Games03:59 Creative Strategies in Game Marketing08:00 Innovations in Gameplay Mechanics12:00 High Production Value in Game Creatives16:01 The Evolution of Game Genres19:57 Trends in User Acquisition and Retention24:59 Creative Innovations in Gaming28:01 Game Performance and Revenue Insights29:59 The Evolution of Game Creatives32:59 Celebrity Influence in Game Marketing35:59 Trends in Mobile Game Development38:55 The Future of Game Genres and Mashups---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysDream Games has become a leader in the match-3 genre.Creative marketing strategies are crucial for game success.High production values are becoming standard in-game creatives.Celebrity endorsements can significantly boost a game's visibility.Merging gameplay mechanics can enhance player engagement.The gaming industry is rapidly evolving with new trends.Tomato overload is a unique marketing trend to watch.Understanding player psychology is key to effective marketing.In the future, gaming will see more genre mashups.Community engagement is essential for ongoing success.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8QAgenda00:00 Epic Intro03:39 Game Mechanics and Innovations05:40 Monetization Strategies in Gaming09:12 The Solitaire Trend in Mobile Games11:51 VUGA's New Direction with Solitaire15:39 Happy Bada Go: A New Hit Game18:07 Comparing Game Mechanics and Player Engagement20:05 Innovative Game Concepts and Mechanics23:31 Marketing Strategies in Gaming25:40 Trends in Game Development28:05 Creative Iterations in Game Design31:25 High Production Values in Mobile Gaming34:24 The Importance of User Feedback---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe hosts introduce themselves and set the stage for discussing new games.They explore the mechanics and gameplay of various soft-launched games.Monetization strategies are a key focus in the conversation.The rise of solitaire games is noted as a significant trend.Wooga's new solitaire game is discussed in terms of its market potential.Archero 2 is highlighted as a highly anticipated sequel.Capybara Go is presented as a very promising new title.The hosts compare different game mechanics and their impact on player engagement.The conversation emphasizes the importance of innovation in game design.They conclude with plans to review games post-global launch. Capybara is the new iteration of the Harvey pipeline.Superhero League features clever puzzle-based minigames.Simulation games are evolving with new concepts.Idle games are on the rise in mobile gaming.Creative iterations are essential for game design.4x games are becoming increasingly popular.High production values enhance user experience.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bINdgyGjc_w
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:20 The Excitement of Gaming in Turkey
03:01 Introduction to Balatro: The Card Game
06:00 Gameplay Mechanics of Balatro
08:46 Deck Building and Strategy in Balatro
12:02 The Meta and Replayability of Balatro
14:59 Market Performance and User Engagement
18:01 The Future of Premium Games in Mobile Gaming
23:58 Monetization Strategies in Gaming
26:57 User Acquisition and Daily Active Users
29:57 Game Design and User Experience
32:00 Market Trends and Future Predictions
36:59 Closing Thoughts and Community Engagement
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Turkey's gaming industry is booming with opportunities.
Balatro combines elements of poker and solitaire for unique gameplay.
The game features a deck-building mechanic that enhances strategy.
Replayability in Balatro is virtually infinite due to its design.
Market performance shows Balatro is gaining traction among users.
Premium games face challenges in the mobile market.
User engagement metrics indicate strong interest in Balatro.
The design of Balatro exemplifies clever game mechanics without high budgets.
The hosts emphasize the importance of great game design over graphics.
Balatro's success could influence future mobile game strategies. Minecraft's daily revenue is significant compared to other games.
Free-to-play models with ad removal options can be more profitable.
User acquisition strategies are crucial for scaling games.
Game design must cater to casual players for broader appeal.
Market trends indicate a shift towards mobile gaming.
Community feedback is essential for game development.
Retention strategies alone are not sufficient for profitability.
The gaming industry is evolving rapidly post-COVID.
Understanding user behavior is key to monetization success.
Future iterations of games must consider user experience.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this episode, we dive into a detailed review of the game Cup Heroes by Voodoo, discussing its hybrid casual gameplay, performance metrics, monetization strategies, and user experience. We explore the game's growth trajectory, retention rates, and how it compares to other titles in the market.
Discussing the effectiveness of decoys and rewards in gameplay, the impact of skill randomizers on player experience, and the creative approaches used in game advertising. Our conversation also touches on the importance of testing different ad creatives!This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/lIaP8MJ5DmsJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8QAgenda00:00 Epic intro 01:20 Game Performance Metrics06:01 Gameplay Mechanics and Features12:01 Monetization Strategies17:56 Comparative Analysis with Other Games22:17 Game Design Insights and Comparisons24:01 Monetization Strategies and Revenue Estimations26:50 User Engagement and Ad Revenue Dynamics29:57 Skill Randomization and Gameplay Mechanics33:54 User Acquisition and Marketing Tactics42:18 Exploring Game Mechanics and User Engagement48:30 Advertising Strategies in Mobile Gaming55:00 Creatives59:50 Evaluating Game Features and Monetization Strategies---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysCub Heroes is a hybrid casual game that combines various gameplay elements.The game has shown gradual growth since its soft launch in February 2024.Retention rates are crucial for monetization, with day 30 and day 90 metrics being particularly important.Monetization strategies include a mix of in-app purchases and ad revenue.The game employs a unique skill randomizer mechanic that affects gameplay.User experience is impacted by the frequency and timing of ads during gameplay.Comparative analysis with other games reveals strengths and weaknesses in retention and monetization.The hosts predict future trends in the gaming market based on current performance metrics.Engagement mechanics are essential for retaining players in hybrid casual games.The conversation highlights the importance of understanding user behavior in mobile gaming. Decoys can significantly enhance player motivation and engagement.Ad monetization strategies are evolving with more rewarded ads per session.Skill randomizers play a crucial role in gameplay and ad exposure.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/kanIGV0p0eY Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8QAgendajust watch the episode! ---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe app is generating significant revenue, making millions monthly.User engagement is high, with nearly 2 million active users.The app combines elements of gaming and storytelling effectively.Competitors in the market are also performing well, indicating a growing trend.Monetization strategies include in-app purchases and ad placements.The interactive storytelling genre is evolving with new formats and mechanics.User experience is enhanced through clever UI design and rewards systems.The app's success may influence future mobile gaming trends.Understanding user demographics is crucial for targeted marketing.The conversation reflects on the broader implications of app monetization in the gaming industry. LiveOps is becoming increasingly essential in gaming.Ad monetization strategies need to evolve with market changes.Interactive story games are gaining popularity and revenue.Content creation poses significant challenges for developers.User acquisition strategies must adapt to new trends.Innovative advertising techniques can enhance user engagement.The gaming industry is shifting towards more interactive experiences.Understanding audience qualification is crucial for monetization.The potential for high revenue in the gaming sector is significant.Collaboration and sharing insights can drive industry growth.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/11CcJvEwBM0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:57 Game Performance and Updates
05:53 User Acquisition vs. Product Quality
08:50 Star Wars Hunters Analysis
11:53 Casual Game Trends
14:58 Mobile Game Monetization Strategies
17:55 Game Comparisons and Market Dynamics
20:57 Innovations in Game Features
23:54 Community Engagement and Feedback
26:49 Future Predictions for Games
30:00 Closing Thoughts and Future Episodes
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Engagement strategies are crucial for game retention.
User acquisition plays a significant role in game success.
Regular updates can revitalize player interest in games.
The gaming market is highly competitive and dynamic.
Understanding player behavior is key to game development.
Revenue trends can indicate the health of a game.
Community feedback is essential for game improvement.
Innovative game mechanics can enhance player experience.
Data analysis tools are vital for tracking game performance.
The gaming industry is constantly evolving with new trends.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/f8Zdk64GVT8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction
02:48 Experiences at Tokyo Game Show
05:52 Ad Placements in Mobile Gaming
06:47 Introduction to Game Trends
12:31 Exploring Game Monetization Strategies
18:19 The Rise of Ultra Casual Games
25:58 Innovative Gameplay Mechanics
33:14 Future Insights
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Ad placements are crucial for monetization in mobile games.
User acquisition is increasingly influencing game design.
Rewarded ads are becoming a standard feature in gameplay.
Ultra casual games are gaining popularity due to their accessibility.
Innovative monetization techniques are emerging in the gaming industry.
Hiding content behind ads is a growing trend.
The gaming industry is seeing a shift towards subscription models.
User engagement strategies are evolving with new technologies.
Mobile gaming is becoming more competitive with innovative designs.
The future of mobile gaming looks promising with new trends.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
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If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Ed Fuller, Matej Lancaric
Youtube: https://youtu.be/CM3Kygj3mcw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:34 Introduction to Influencer Marketing in Mobile Gaming
05:47 The Importance of Diversifying UA Channels
12:14 When to Introduce Influencer Marketing
15:04 Understanding Game Types and Influencer Marketing
20:12 Measuring ROI in Influencer Campaigns
24:20 Creative Strategies for Influencer Marketing
30:48 Best Platforms for Influencer Marketing
36:13 Traditional UA vs Influencer Marketing
41:03 Budgeting for Influencer Marketing
44:37 Post-Campaign Analysis and Insights
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Edward Fuller
https://www.linkedin.com/in/edwardjfuller/
https://mediabodies.com/
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Takeaways
Influencer marketing is crucial for diversifying mobile game UA.
Alternative UA channels are necessary due to changes in the market.
The right time to introduce influencer marketing varies by game.
Not all games benefit equally from influencer marketing.
Measuring ROI is essential for evaluating campaign success.
Creative strategies significantly impact the effectiveness of campaigns.
YouTube and podcasts are effective platforms for influencer marketing.
Traditional UA and influencer marketing have distinct differences.
Budgeting for influencer marketing should be strategic and flexible.
The post-campaign analysis provides valuable insights for future campaigns.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.substack.com/p/creative-trends-in-mobile-games-august
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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