Episodes

  • In this episode of The Kelly Roach Show, Kelly dissects the evolving relevance of Facebook groups for business growth and sales conversions. If you recall the prominence of Facebook groups five years ago, you'll want to tune in to understand why they are making a comeback and how they can be pivotal in nurturing and engaging your leads effectively.

    Kelly outlines four key reasons to reinvest in Facebook groups, emphasizing their role in improving sales efficiency, enhancing engagement, and providing a structured approach for nurturing leads throughout elongated buying cycles. By leveraging Facebook groups strategically, businesses can optimize their lead management and ultimately drive higher conversions.

    Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

    Also in this episode:

    Facebook has reinvented the way groups draw attention and engagement, making them crucial in today's sales strategies.

    Using Facebook groups as a contained space helps nurture leads over multiple launch cycles, increasing the likelihood of conversion.

    Engaging in non-sales conversations within Facebook groups can bypass stringent algorithm limitations on outbound messaging, facilitating better relationship building.

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  • In this episode of The Kelly Roach Show, Kelly highlights key aspects of buyer readiness that may be hindering your sales and shares tips to fix them quickly. She explains how understanding modern buyer interactions and streamlining the sales process can help small business owners and sales teams convert prospects more effectively. Kelly emphasizes that most buyers are almost ready to purchase when they first connect with your brand, so it’s important to recognize this and avoid overwhelming them with too much information. Effective sales involve listening more, focusing on core needs, and identifying buying triggers.

    Also in this episode:

    Effective sales require you to ask a few open-ended questions and then listen to understand the prospect's needs and buying criteria.

    Make your offerings and call-to-action steps clear and easily accessible to avoid overwhelming potential buyers.

    Most leads are well into their buying journey when they contact you. Recognize and adapt to their readiness to buy.

    Provide clear and essential information regarding your offers, including pricing and enrollment details, to facilitate quicker decision-making.


    Get personalized guidance and achieve your goals by booking a call with Kelly Roach: Book a Call.

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  • In this episode of The Kelly Roach Show, Kelly shares how to uplevel your brand with actionable business and leadership lessons to help entrepreneurs build scalable, sustainable businesses. She discusses "Five Mistakes to Avoid When Upleveling Your Brand," drawing from her extensive experience. Kelly explains that rebranding can take 12 to 24 months and emphasizes the importance of a solid transition plan to maintain cash flow. She advises repurposing proven strategies and aligning your brand’s messaging, visuals, and overall strategy for a smooth transition. She advises against discarding proven strategies, highlighting the benefits of repurposing successful tactics for your evolving audience.



    Also in this episode:

    Understand that elevating your brand is a long-term commitment, often taking 12 to 24 months. Set realistic expectations and stay dedicated throughout the process.

    Develop a plan that maintains revenue flow while you build your new brand. Leverage successful past strategies and adapt them to resonate with your new audience.

    Conduct thorough research to grasp the dynamics of your new market. Ensure your branding, messaging, and strategies are well-aligned for a seamless and effective brand transition.

    Reinvention Playbook: Discover transformative strategies for personal and professional growth with Kelly Roach's Reinvention Playbook

    Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach

    Check Out Books From Kelly Roach!

    Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6

    Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv

    Conviction Marketing – https://a.co/d/feYNnF5

    Stay Connected With Kelly Roach:

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  • In this episode of The Kelly Roach Show, Kelly unlocks invaluable insights into customer retention, highlighting how enhancing the customer experience is key to long-term business success. She emphasizes that thriving businesses go beyond merely acquiring new customers—they prioritize retaining them. Kelly dives into actionable strategies that can significantly boost customer satisfaction and loyalty. She outlines four essential steps to reduce customer turnover and elevate retention rates, ensuring clients feel valued and supported right from the start. She also explores the importance of a strong onboarding process, clear communication of the success journey, and delivering early wins—all crucial elements that lay the foundation for lasting customer relationships.

    Also in this episode:

    Balance automated onboarding processes with personal interactions to ensure customers don’t miss crucial information and feel supported.

    Clearly communicate the success journey and milestones customers expect to achieve, providing a structured plan to reach their goals.

    Ensure that your actual product delivery surpasses your marketing promises to avoid customer disappointment and foster loyalty.

    Schedule a Free Strategy Call with Kelly Roach

    Ready to take your business to the next level? Book a free strategy call with Kelly Roach and gain personalized insights to help you scale your business, improve customer retention, and achieve your goals faster. Don’t miss this opportunity to work directly with a top business strategist—click here to schedule your session today!

    Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6

    Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv


    Conviction Marketing – https://a.co/d/feYNnF5

    Stay Connected With Kelly Roach:

    Instagram | LinkedIn | Facebook | Youtube

  • In this episode of The Kelly Roach Show, Kelly shares why she chose homeschooling for her daughter, Madison, to align education with her family's values. She discusses the steps she and her husband, Billy, are taking to ensure a holistic, value-driven approach that prioritizes faith and family while balancing her entrepreneurial life. Kelly highlights the benefits of homeschooling, such as flexibility, freedom, and the ability to guide Madison's moral and ethical development. She also addresses the limitations of traditional education, emphasizing the importance of real-world skills, independence, and a strong faith foundation at home.

    Also in this episode:

    Homeschooling provides the freedom to travel and navigate family schedules without being constrained by a traditional school calendar.

    A significant part of choosing to homeschool is ensuring moral and ethical teachings align with the family's values and faith.

    Homeschooling allows more quality time with children, fostering stronger family bonds and influence over the learning environment and social interactions.

    Emphasizing the teaching of entrepreneurship, financial literacy, and life skills, which are often overlooked in conventional schooling.

    Recognizes that homeschooling is not one-size-fits-all but could be a valuable path for many families in different circumstances.

    Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6

    Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv


    Conviction Marketing – https://a.co/d/feYNnF5

    Stay Connected With Kelly Roach:

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  • In this episode of The Kelly Roach Show, Kelly reveals how to write your bestselling book fast with proven strategies tailored for busy entrepreneurs. She shares insights on overcoming time challenges and explores non-traditional writing methods, including audio dictation and repurposing existing content, to turn your ideas into legacy-building bestsellers. Kelly dispels the myth that writing requires weeks of seclusion, offering practical solutions that fit an entrepreneurial lifestyle. Drawing from her experience with multiple bestselling books, she emphasizes the value of having a reliable team to handle daily operations, freeing you to focus on projects that create long-term passive income. If writing a book feels daunting, this episode delivers the actionable steps you need to start and succeed.

    Also in this episode:

    Build a capable team to handle everyday business operations, giving you the freedom to focus on writing your book.

    Utilize existing content, such as workshop materials or recorded webinars, to structure and write your book.

    Explore various methods such as traditional writing, audio dictation, and interviews to capture your ideas effectively.

    Writing a book not only generates passive income but also positions you as a thought leader in your industry.

    Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6

    Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv


    Conviction Marketing – https://a.co/d/feYNnF5

    Stay Connected With Kelly Roach:

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  • In this episode of The Kelly Roach Show, Kelly delves into the concept of the wealth mindset, exploring the crucial distinctions between being wealthy and merely being rich—an often misunderstood idea with significant implications for both business strategy and personal fulfillment. She provides actionable insights on constructing a balanced life that is not only financially rewarding but also enriched with time, relationships, and overall satisfaction. Kelly highlights that while being rich typically focuses on financial gain and success, building true wealth involves a holistic, multidimensional approach. True wealth encompasses not just financial stability but also ample free time, mental well-being, and meaningful relationships.



    Also in this episode:

    Building wealth is a slow, compounding process over decades, ensuring a balanced life.

    Choosing long-term wealth over short-term riches prevent burnout and provide deeper fulfillment.

    Business strategies should integrate goals that promote overall life satisfaction, not just financial success.

    Ownership and leadership within a business are crucial for building a self-sustaining and truly wealthy enterprise.

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  • In this episode of The Kelly Roach Show, Kelly dives into the intricacies of launching a profitable membership, community, or subscription service. Drawing from her firsthand experience in launching the Virtual Business School monthly membership, Kelly offers a well-rounded perspective on the pros and cons, delivering valuable insights into the strategic considerations essential for success. She openly shares her journey, detailing the transition from high-ticket sales to a membership model, while emphasizing the critical roles of timing, market understanding, and robust infrastructure. While launching a membership service may initially seem straightforward, Kelly unveils the hidden complexities, including challenges like customer acquisition, managing churn rates, and the vital need for an established audience.



    Also in this episode:

    A membership model should be lean and easy to manage if you have existing systems and a dedicated team in place.

    Launching a membership model is more efficient and profitable with an established audience and strong online presence.

    A low-ticket, high-volume product requires consistent sales efforts and strategies to manage customer churn effectively.

    Continual re-engagement and providing high value are essential to retaining members and achieving sustainable growth.

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  • In this episode of The Kelly Roach Show, Kelly Roach and Cathy Heller discuss the journey of redefining your path after failure. Cathy, a motivational author and podcast host, shares her remarkable journey from securing a record deal to pivoting towards licensing her music for TV and advertisements, eventually finding her true calling as a spiritual guide and podcaster. This conversation delves into how Cathy harnessed her faith and divine purpose to create a life overflowing with abundance and positivity. They discuss her upcoming book on living abundantly, her profound spiritual insights, and the transformative experiences that shaped her path.

    Also in this episode:

    Recognizing that you are divinely chosen for a mission each day and living in alignment with this higher purpose.

    Understanding that abundance and fulfillment come from a deep spiritual connection and engagement with divine love.

    Shifting the focus from external validation to internal fulfillment and recognizing the miraculous when on the right frequency.

    Cultivating an open heart to receive and give love, understanding that grace and true fulfillment lie in spiritual abundance rather than material accumulation.

    About the Guest:

    Cathy Heller is a renowned teacher, podcaster and author. She hosts one of the top spiritual podcasts, Abundant Ever After, which has been downloaded 45 million times. She’s a practitioner of the law of reception, and has a deep understanding of the universal principles of manifestation. Cathy guides individuals on a transformative journey towards unlocking their highest potential.

    New book, Abundant Ever After, is coming out in December: https://www.cathyheller.com/abundant-ever-after-book-1

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  • In this episode of the Kelly Roach Show, Kelly addresses a vital question for business owners seeking business efficiency while facing stagnation or overwhelm: "What would someone do if they acquired your company today?" Kelly breaks down the actionable steps she took to rejuvenate one of her newly acquired companies and shares her structured approach to offer a comprehensive roadmap for entrepreneurs to overcome indecision, procrastination, and outdated business practices.

    Kelly shares a detailed case study of transforming a company she invested in, explaining the eleven critical moves she executed—from staff restructuring and offer simplification to price adjustment and brand redesign. Emphasizing the importance of aligning your business model with market demands, she provides a wealth of practical advice for business leaders aiming to scale and thrive.

    Also in this episode:

    Always ask, "What would someone do if they acquired your company today?" to gain fresh perspectives and identify necessary changes.

    Reduce redundancies and unnecessary roles to increase efficiency; simplify your offer suite to focus on core strengths.

    Regularly update client experiences to match evolving market expectations and to foster long-term loyalty.

    Engage with current and past customers for feedback to refine and improve your offerings consistently.

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  • In this episode of The Kelly Roach Show, Kelly dives into Adam Kroener’s, co-founder of Carbliss, transition from a personal health quest to founding a thriving beverage brand with a strategic market launch. Adam explains how his product stands out in a crowded market and explains the strategic approach he and his team have taken to break into and expand within the beverage industry. By prioritizing product differentiation, a personable brand image, boots-on-the-ground tactics, and wider distribution, Carbliss has been able to maintain rapid growth and strong consumer loyalty. Adam also provides insights into overcoming industry challenges and the importance of patience and calculated risk in business scaling.

    Also in this episode:

    Establishing a personal connection with consumers and maintaining an on-ground presence has been critical to Carbliss's success.

    Physical engagement with both on-premise (bars and restaurants) and off-premise (retail stores) locations strengthens market penetration.

    Deliberate, narrow, and deep market launches ensure sustainable growth and consistent product availability.

    Adam emphasizes the importance of action-oriented strategies and a mindset focused on opportunities rather than risks.

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  • In this episode of the Kelly Roach Show, Kelly walks us through strategies to eliminate over 20 hours of work each week for CEOs and business leaders by optimizing their schedules. Focused on creating an effective and balanced CEO schedule, the episode dives into actionable steps for lowering stress, freeing up more personal time, and maintaining efficiency in business operations. Kelly emphasizes the importance of setting recurring time blocks, batch scheduling, concentrating on high-priority tasks, and delegating or eliminating non-essential activities.

    Also in this episode:

    By setting recurring time blocks for crucial tasks, you eliminate the need for weekly scheduling, saving both time and effort.

    Organize your recurring tasks into categorized theme days or half-days to minimize task switching and maximize efficiency.

    Commit to your scheduled meetings and recurring time blocks to avoid loss of productivity and maintain team efficiency.

    Shorten and batch meetings by having a clear agenda and preparing well beforehand to improve meeting effectiveness.

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  • In this episode of the Kelly Roach Show, Kelly and Robert Jolles discuss the intricacies of mastering the art of influence and commanding the stage. As a former Xerox trainer and professional speaker, Rob shares his insights on how to build and accelerate trust with consumers, especially given the evolving landscape of consumer trust. Rob shares insights on building trust through active listening, asking open-ended questions, and avoiding the urge to solve problems too early. They explore strategies for captivating audiences from the stage, emphasizing the importance of concise messaging and involving the audience.

    For more information on training dates, a full agenda of each session, and pricing options, reach out to [email protected]

    Also in this episode:

    Avoid overwhelming your audience with too much information; simplicity often is more engaging.

    Refrain from introducing problems too early in conversations to maintain a positive engagement.

    Beyond content, involve your audience through stories, analogies, and interactive elements.

    Key elements of mastering public speaking include understanding gig sourcing, building an engaging presentation, and effectively utilizing speaker bureaus.

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  • In this episode of the Kelly Roach Show, Kelly shares her expert insights on optimizing your hiring process to maximize team performance. She emphasizes that exceptional leadership and clarity are essential for creating a high-performance organization and provides tips on pre-hiring strategies. Kelly breaks down the importance of clarity, context, and incentivization in ensuring your team members contribute effectively to your company's success.

    Also in this episode:

    Clearly define the three profitable pursuits of any new role and provide context for these tasks to ensure alignment with the company's goals.

    Design a multidimensional onboarding plan that includes observation, interaction, and participatory learning to speed up productivity.

    Build a well-structured incentive plan to encourage behaviors that drive business growth, such as call bookings, sales, retention, and online reviews.

    Distinguish between high-priority tasks that drive the business forward and routine maintenance activities, ensuring the former are given paramount importance.

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  • In this episode of the Kelly Roach Show, Dr. Josh Axe discusses his journey from overcoming life-threatening health issues to building successful businesses. They talk about the difference between mindset and physical health, and how these elements contribute to overall success and well-being. Dr. Axe emphasizes the significance of overcoming limiting beliefs, a crucial aspect for entrepreneurs facing continuous pressures and provides health and mindset tips tailored for busy entrepreneurs, shedding light on time management, natural nutrition, and the profound impact of a balanced life.

    Also in this episode:

    Identify and dismantle outdated thoughts and labels that hinder your progress.

    Incorporate natural medicine, proper nutrition, and positive mindset practices to heal and thrive.

    Implement this productivity technique to ensure balanced work and personal life, enhancing overall efficiency.

    Emphasize regular walking, weight training, and consuming real, nutrient-rich foods.

    About Dr Josh Axe:

    Dr. Josh Axe is a leadership expert, entrepreneur, and physician. He earned his doctorate from Palmer College and his Master of Science in Organizational Leadership from Johns Hopkins University. Josh is the cofounder and CVO of Ancient Nutrition and founder of DrAxe.com. His company ranked on the Inc. 500 fastest growing companies two years in a row. He is the bestselling author of Eat Dirt, Keto Diet, and Ancient Remedies. Josh is the founder of Leaders.com, an online platform that provides the latest on breaking news, leadership, business, and wealth.

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  • In this episode of the Kelly Roach Show, Kelly dives into a conversation on preparing your kids for a successful and independent future. She discusses the critical life skills and emotional foundations necessary for children to navigate adulthood with confidence and resilience and reveals the actionable steps parents can take to ensure their kids are ready to launch. Kelly discusses the critical role of emotional engagement from parents and how it significantly impacts children’s development. She also highlights the essential life lessons often missed in traditional education, advocating for intentional teaching on the part of parents, especially entrepreneurial ones.

    Also in this episode:

    Being emotionally available and present is fundamental for children’s mental and emotional development.

    Traditional schooling often misses critical life skills. Parents must take an active role in imparting these essential lessons.

    Teaching basic financial management skills, like saving, investing, and giving, can set up children for future financial independence.

    Allow children to work and earn from a young age to instill a sense of responsibility and self-worth.

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  • In this episode of the Kelly Roach Show, Kelly and Rachel Rodgers, author of "We Should All Be Millionaires" and founder of Hello Seven, discuss strategies for achieving financial success. They delve into the importance of overcoming financial mistakes, the necessity of effective delegation, and the power of maintaining a positive mindset. Rachel shares insights from her new book, "The Million Dollar Action Plan," and introduces the Daily Seven—a framework for cultivating millionaire habits. Tune in to learn how to transform your mindset and operationalize your business for sustainable growth.

    Also in this episode:

    Leadership goes beyond mere management; it involves vision casting, one-on-one mentoring, and establishing a feedback loop to nurture a high-performing team.

    Exposing new people to your business through PR, content creation, and networking is crucial in establishing a strong brand that people can resonate with.

    CEOs must spend time looking ahead, innovating, and disrupting to stay ahead in the market. Quiet, strategic thinking is essential for continuous reinvention.

    Knowing your core financials daily ensures that you can coach and guide your team effectively to meet business goals.

    About Rachel Rodgers:

    Rachel Rodgers is the founder of Hello Seven, a multi-million dollar company that teaches diverse entrepreneurs how to earn more money and build wealth. Hello Seven has been recognized as an Inc 5000 company for the past 3 years.

    As a business coach, attorney, CEO, Black woman, working mother, and self-made millionaire, Rodgers brings a powerful combination of professional and personal insight. She’s known for her blunt, sensible advice and for calling out the elephant in the room—whether it’s racism, misogyny, or centuries of unfair legal practices that have stripped financial power away from women. Rodgers teaches her clients how to succeed financially in spite of the very real obstacles along the path.

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  • In this episode of the Kelly Roach Show, Kelly dives into the topic of unlocking business growth and live launch strategies for multi-million dollar teams. She provides a detailed guide on how to evaluate and revamp a business in a way that promotes growth and profitability and discusses the steps needed to implement necessary changes and improvements. She also provides strategies to tackle indecision, procrastination, and outdated practices within their own organizations.

    Join the VBS Membership! https://go.virtualbusinessschool.com/members

    Also in this episode:

    Downsizing staff and simplifying the offer suite can lead to more efficient and effective business operations.

    Raising prices and redefining the target audience can enhance the brand’s market position and attract more stable clients.

    Regularly updating the visual identity and client experience ensures alignment with current market demands and improves customer satisfaction.

    Engaging with customers for feedback can provide valuable insights for refining products and services.

    Stay Connected With Kelly Roach:

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  • In this episode of the Kelly Roach Show, Kelly is joined by James Malinchak, an entrepreneur, and speaker renowned for his expertise in business coaching and motivational speaking. James shares insights into creating a balanced and fulfilling entrepreneurial life and emphasizes the importance of striving for freedom—financial, temporal, and emotional—while building and scaling a business. He highlights the importance of time management and shares actionable tips on avoiding rework and prioritizing time to prevent unnecessary stress and enhance productivity.

    Also in this episode:

    Build your business with the intention of achieving freedom—choose actions and partnerships that contribute to your freedom rather than inhibit it.

    Avoid debt and prioritize financial freedom to maintain peace of mind and business sustainability.

    Respect and value your time by preventing unnecessary drama and optimizing processes within your business.

    Streamline your business processes to eliminate rework and increase efficiency. Adopt a preventative mindset, like the "Smokey the Bear" approach, to foresee potential issues.

    About James Malinchak:

    James Malinchak is recognized as one of the most requested, in-demand business and motivational keynote speakers and marketing consultants in the world. He was featured on the Hit ABC TV Show, Secret Millionaire (Watched by 50 MILLION+ People Worldwide).

    As a business marketing consultant, James is the behind-the-scenes, go-to marketing advisor for many top speakers, authors, thought leaders, business professionals, celebrities, sports coaches, athletes and entrepreneurs.

    Stay Connected With Kelly Roach:

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  • In this episode of the Kelly Roach Show, Kelly dives into the five most critical activities for business leaders and CEOs to focus on to ensure business growth and scalability. She shares insights on how to achieve exponential improvement with focused and strategic efforts and outlines the importance of vision casting, brand building, strategic planning, financial oversight, and nurturing a positive company culture. Kelly encourages business owners reassess their daily activities and elevate their leadership approach for optimized team performance and sustainable business growth.

    Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6

    Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv

    Conviction Marketing – https://a.co/d/feYNnF5

    Also in this episode:

    Leadership goes beyond mere management; it involves vision casting, one-on-one mentoring, and establishing a feedback loop to nurture a high-performing team.

    Exposing new people to your business through PR, content creation, and networking is crucial in establishing a strong brand that people can resonate with.

    CEOs must spend time looking ahead, innovating, and disrupting to stay ahead in the market. Quiet, strategic thinking is essential for continuous reinvention.

    Stay Connected With Kelly Roach:

    Instagram | LinkedIn | Facebook | Youtube