Episodes
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A lot of business owners are still working a 9 to 5 job to fund their entrepreneurial dreams. This is termed as bootstrapping. A form of self-funding that helps you leverage your own financial resources to support your business dreams. This is the infamous Bank of Parker we have referred to so many times over. Our reality maybe a nightmare to other business owners who may not be able to leverage their income to help keep their business thriving, surviving, or dying.
There is even a flipside to this situation where your 9 to 5 increases in some form or fashion where it begins to take away the time you have allotted for your small business ventures. You may have gotten a promotion, work schedule change, etc. Whatever it is, it is now demanding more of your time and your business my start to suffer from it. Tune in to this episode to see how your profession can fund your small business dreams.
#businessfunding #moneymanagment #smallbusinessdreams #entrepreneurialmindset #womeninbusiness #smallbusiness #shopsmall #smallbusinesssupport #businessstartup #blackownedbusiness #localbusiness #businesspodcast
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In this episode we are talking about how lingo can help or hurt your business. What actually is lingo? Lingo is the language and speech, possibly the jargon, slang of a particular field, group, or individuals. An even deeper dive for lingo is a corruption of lingua, Latin for tongue. For us of African descent, over 2,000 languages are spoken in Africa. Over 80% are not written down, so what does that mean? The lingo translates across many of different people.
We are talking about also how as a business owner how can you interpret feedback about your business. How your customers are speaking about their interactions with your business, whether good or bad. Do you as a businessowner understand what they are saying about your business? Your business practices? Your business concepts? Tune in to this episode to see is your business lingo helping or hurting your business.
#lingo #messaging #businessmessaging #podcastlife #businesscoach #applepodcast #podcastmovement #podcastcommunity #podcastlove #businessmindset #businesstips #businessadvice #tuneinpodcast #businessstrategy #businessmindset #businesslanguage #lingo #buinesslingo
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Have you ever been to a meet up, social or networking event and felt underwhelmed? We always talk about how time is the greatest commodity you have that you can never get back. You invest your time into certain events, and you felt like you got absolutely nothing from it. The networking wasn't networking for some reason. It could be a number of reasons why things didn't go as you had planned. The host could not have been friendly, drab environment, no grown-up cocktails, etc. The main issue is now you have met Individuals whom you thought had liked minded interest and you got absolutely nothing new from these encounters, Now What do you do? Tune in to this episode for Part 2.
#netowking #meetup #socialgatherings #networkingevents #businessmeetings #popupshop #smallbusinessfunctions #podcastinglife #podcastermeetups #smallpodcasters
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Have you ever been to a meet up, social or networking event and felt underwhelmed? We always talk about how time is the greatest commodity you have that you can never get back. You invest your time into certain events, and you felt like you got absolutely nothing from it. The networking wasn't networking for some reason. It could be a number of reasons why things didn't go as you had planned. The host could not have been friendly, drab environment, no grown-up cocktails, etc. The main issue is now you have met Individuals whom you thought had liked minded interest and you got absolutely nothing new from these encounters, Now What do you do? Tune in to this episode and next one (Part 2) to see what can come from this.
#netowking #meetup #socialgatherings #networkingevents #businessmeetings #popupshop #smallbusinessfunctions #podcastinglife #podcastermeetups #smallpodcasters
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This episode will take you a journey into the world of business competitor and a business comparator. A business competitor is an organization that offers similar or almost identical products or services as another business. A business comparator is possibly a group of businesses that are selected according to size, sector, geographic spread, or other criteria to be used as a basis of measurement. Basically, we are talking about how some businesses compare themselves to others and how they measure up or against other companies as well. In this episode we talk about how business owners can let their egos get the best of them when giving a real assessment of their business. We as business owners in the apparel business no we don't compare with larger scale smaller businesses. We know to compare ourselves to smaller, online ecommerce businesses that fit close to the same criteria we fall in. This episode we hope to inform business owners about seeing your business as a competitor or a comparator to other businesses.
#businesspodcast #podcasting #podcastcommunity #motivation #businesstips #entrepreneurpodcast #inspirationpodcast #smallbusinessowner #businessconsulting #smallbusinesspodcast #womeninpodcasting #podcastinglife #podcastaddict
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The business landscape is always changing and for business owners that means you have to change as well. In that phase of adapting also comes a phase where understanding what you are trying to accomplish will come in handy too. Lots of times being aware of when to and when not to do certain things will be crucial to your business and how it runs day to day. Even when it comes to getting around the right crowd there will be so many challenges. You may be approached by any and every one with their pitch to help elevate your business to the next level, and that is a can of worms in itself. This goes to the adage of getting your foot in the door. That is just part of the battle right there. The most important part is once you are in the building, make sure you are in front of the right people. This is where you are in the right building, but in the wrong room comes from. Tune in and find out are you heading in the right direction.
#businessmindset #businessventures #entrpreneurdreams #podcastcommunity #podcastaddict #podcastmovement #onlinebusiness #businessadvice #womeninbusiness #businessleadership #womenpodcasters #podcastinspiration
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Three things can be happening to your business. Your business can be thriving, surviving, or dying. This may seem drastic, but this is the situation that countless business owners face day in and day out. Life will still continue to throw you HOOKS, but you will be able to hopefully choose how you react to them. Those reactions can be based on how well your business is doing at that time. Revenue and profit margins are the two main indicators that can tell you if you are thriving in your business. You can go back to Episode 23: Flourish or Fold to rehash how we have discussed the topic of a flourishing business before.
A for profit business that is surviving is making enough money to keep the bills paid and the doors open as they say. There is no margin for error, or the repercussions could be disastrous. These businesses need an influx of cash, and they need it very soon. A business that is dying, is doing just that. It is on its last cash reserves and their next business move may be to close and shut down their business. Tune in and find out if your business is thriving, surviving, or dying!!!!!
#flourish #thrivingbusiness #dyingbusiness #surviving #thriving #money #cash #bills #businessmindset #profit #makingmoney #revenue #cashinflux
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One of the craziest aspects of us becoming podcasters and business owners is we identified a problem or a gap per say. With us wanting to solve the problems we identified it gave us a true purpose for the journey we have embarked upon. We needed a us for us when there was not an us in our atmosphere at that time. The original concept presented to us for our podcast did not identify a problem for us at that time, but we talked and thought about things differently and the Watch4Thehook Business and Entrepreneur Podcast came into existence. The same can be said for the apparel side. We saw a gap in positive, message-based apparel. and we sought out to fill that gap. Have either of these journeys been easy? Hell no, but we have appreciated them, nevertheless. Tune in to this latest episode and see if you need to identify a problem that may just need solving.
Let us know whose tuning in. You can email us at admin@watch4thehookcom.
#businessconsulting #itunespodcast #blackpodcaster #entrepreneurpodcast #businesstips #buinessstrategy #smallbusinessowner #podcastsofinstagram #podcastshow #podcasthost #spotifypodcast #googlepodcast #motivationalpodcast #smallbusinesspodcast #podcastepisode #ecommercepodcast #podcastlove #podcastmotivation #businessadvisor #businessmindset
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Remember it is easy to not be doing this. Everyday above ground is a chance to be better than yesterday. I wrote that last statement to myself in Dallas, Tx earlier this year at a Hello Alice Small Business Summit. Those words came back to me on the post card sent to my house earlier this week. That was the kick in the ass I needed to get to finish this long ass Summer of 2024 up strong. I am fucking exhausted, I know my wife is too, but this work will not complete itself, so we keep pushing. No matter the Hooks, you have to overcome them. Whether it is one devastating Hook, or a 2-piece and a biscuit, get your ass UP!!!!!!!!!! No one will feel sorry for you, pity you, or even acknowledge what you are going through. You have to dig down deep, maybe deeper than before and figure it the fuck out... Tune into this episode to see how you can keep overcoming the Hooks.
#businesspodcast #entrepreneurpodcast #motivation #businesstips #podcastinterview #podcastlove #applepodcast #spotifypodcast #podcastlife #podcastcommunity #podcasthost #blackpodcasters #blackpodcastersassociation #enterpreneur #businessowner #blackbusinessowner
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We are taking you down the road of improving credit scores, sacrificing popping bottles in the club, and choosing to leave a legacy over balling out of control. Me and Tatiana were able to purchase our first commercial property in 2021, but the preparation started a couple of years before that. My wife will be the first one to tell you, that I ran from the legacy we are trying to leave together. We go through the steps of improving my credit score as step number one a few years ago. That initial step began with an idea and by 2021 the implementation had come to fruition. Like we always say, if it was easy, everyone would be doing it. I am leaving a lot out because we want you to tune in to our latest episode on how we secured our 6-figure commercial property loan.
#propertyacqusition #commercialproperty #realestate #legacy #legacygreaterthanme #inheritance #bankloan #businesscredit #personalcredit #finacialliteracy #financialbanking #financialloans #makingmoney #businessowner #creditreport #experiancreditreport #creditkarma #revolvingdebt #DTI #debttoincomeratio
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This is a 2 Part Episode Due to Technical Difficulties. Please Download Both Episodes (108 and 109).
We are finishing up our discussion on why taking a break can be bad for business. We are trying not to go down a rabbit hole that leads to nowhere, but that is what may happen if you take a break from your normal routine of conducting business. As one of my fellow podcasters @Natelogic says, " you have to see it through". The hard times will not last always, and as a business owner sometimes you need to have selective amnesia for the hard times. There are 3 things most businesses are doing: thriving, surviving, or dying.
In this episode we also talk about the sacrifices that business owners sometimes have to make in order to protect their business. This shit is not easy by no means and lots of times your hard work will never be seen by the public eye. We always talk about you have to be a tad bit crazy to be a business owner, but you have to answer your calling in life.
We really hope you all love our content and please keep tuning in. We appreciate you all and thank you all so much.
#businesssavvy #thrivingbusiness #watch4thehookpodcast #survingbusiness #dyingbusiness #businessowner #onlinebusiness #ecommercebusiness #youtube #youtubepodcast #spotifypodcast #applepodcast #businessplan #businessplan
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This is a 2 Part Episode Due to Technical Difficulties. Please Download Both Episodes (108 and 109).
The frustrations of being a business owner can make you make impulsive decisions. We are an online business, mostly, and sometimes business is slow. Thant doesn't mean we don't need to sell our apparel online any longer. Yet everyday many business owners decide to "take a break" form doing business and take some time off. Taking time off from your business can be detrimental to the success of your business. Lots of time, when business owners take time off from their business, they GO OUT OF BUSINESS. This episode we go into great detail of how taking a break from your business is bad for your business.
#businessstrategy #businessplans #entrpreneurship #makinggoodbusinessdecisions #businesstips #onlinebusiness #stayininbusiness #businessloans #businessstartups #makingmoney #survingbusiness
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One of the main things we talk about in being a business owner is checking your ego at the door. Sometimes your ego can have your perception of you as a business owner slightly inflated. Yes, we all strive to be the best we can be in life, but sometimes we need to learn to keep a positive ear open for others to be able to talk to us. If you are the one always doing the talking and you are never listening, that maybe a problem for you and your business. Listening to others and being able to take feedback from others can help you grow as a business owner and help your business in the long run.
Knowledge is power and knowledge can be a great teacher for those who are willing to learn from the information they have received. Things can only be lessons in life if you actually learn something from them. Perserverance will still be one of your greatest attributes of being a business owner. As you grow in business hopefully it will help you grow business savvy, business mindset, or business practices. Tune into this episode and see if you are the business owner others are looking for.
#businessowner #businesssavvy #blackbusinessowner #businesspractices #businessmindset #entrpreneurmindset #gainsandlosses #upsanddowns #businesstips #positivemindset #thinkingpositive #businessplan #businesscredit
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There are lots of distractions going on in the world, but don't be distracted by how your business is going right now. We are now starting to clear up from the global pandemic known as Covid-19 and there were multiple billionaires made during that pandemic too. As many businesses folded, there were lots that flourished too. You maybe astounded that how the systems in place will benefit those who are granted access to those resources and tools. It sometimes feels like a never-ending process to how to make your business profitable and sustainable. Some access points and resources to capital could be denied to you because of the size of your business, your market reach, your profitability, etc. There three things that can happen to a business, it has survived, thrived, or died. Drop your ears in the earphones and tune into the latest episode right here...
#businessloans #buisinessmindset #businessequity #businesspractice #revenue #revenustreams #accesstocapital #loans #capital #resources #capital #deniedcapital #businesstips #businesssavy
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It is sometimes astounding when you see some of the number of "followers" some businesses and entities can have on social media nowadays. Hell, even some single person in the world can have 75 million followers, and you have to think that is a lot of people. Most of the time those examples just mentioned have marketing budgets and marketing teams behind them to help accomplish those goals.
Everything is basically a popularity contest and how can you prove popularity on social media? Followers, subscribers, likes, and shares are what they use to give quantitative value to popularity and audience reach through their perspective platforms. The problem is that there are plenty of ways to "inflate" all these numbers on social media.
Has anyone gotten this email or direct message?
"I'll promote your podcast through social media pages like as ( Tw*******, Fa*******, Li******, or Go*****) and help you get more downloads and more subscribers in the iTu**** store. You will start to see results in your analytics. You will start to see results in your analytics almost instantly. From there your podcast/business will continue to grow and grow. I can do this for $500 USD monthly. Ready to start now?" This sounds too good to be true, but you sign up. For two months you see exponential growth and the first month after you have let it go, BAM back to reality. So, what did you really pay for? Tune in to this episode and see did you/them pay for the social media bots!!!!
#algorithmbots #socialmediabots #socialmediamarketing #paidads #adsspin #followers #likes #subscribers #shares #repost #reshare #fakestats #views
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If it doesn't make dollars, then it doesn't make cents. lol We all have bills to pay, money to be made, and goals to conquer in our lives. The one way those all happen is by earning the money you need as an employee or making the money you need as a business owner. I will us myself as an example and let everyone know, I am all about making as much money as I can to help provide for my family. So yes, I have not been at the same job for forever as some people may have thought. I average about 3 years with a company and thing I usually find greater pastures to explore. The old days of spending 20-30 years working for the same company are few and far between now. That is for a few reasons: corporate greed, the invention of the internet, and the change in the type of workers who are doing the jobs now. Loyalty has been replaced with hunger for adventure, thirst for more money, and the dissipation of not fearing the unknown.
With African Americans still only being in corporate America about 60 years we have now gotten a better understanding about the "game" that is played around us. Why spend 10 years at a company with minimal increase in pay or status, when you can search for a better job (preferably while you have one). Once you find your better job, then you leave that old job behind you. It is ok to say I have worked for 3 different companies in the last 10 years. If you get questioned about it in an interview, your response is, " I found a better job or a better opportunity to support myself or my family". Don't feel bad either because other people call it climbing the corporate ladder but some of us may look at it a job hopping. Tune in to this episode to see if you are the one who is trying to climb the corporate ladder.
#climbingthecorprateladder #jobhopping #jobhistory #workhistory #salary #wagescale #raises #401K #retirementfunds #corporatefilings #coporateamerica #jobsearching #jobtitles #qualifications #collegegraduate #collegedegrees
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Business owners need to be able to find stress relief techniques to help with their mental stability.
There is the notion that you are a business owner 24/7 and 365 days a year, and that is all find and
dandy until it is not. Business owners are still one thing at their core and that thing is human. We try to
push through all the ups and downs, but all those events can take a toll on you and your business. You
will have to find ways to help you destress as a business owner and we are discussing some of those
methods in this episode. One of the first things that come to mind is doing something with your family
and those closest to them. Family time and fun family activities are great ways to take your mind off of
things. The feelings of joy and happiness can be a monumental stress relief for business owner. We also
discuss quite a few other ways to help entrepreneurs destress themselves and keep their sanity as being
business owners. Business owners tap in and see if we can help you all out!!!!
#businessowners #destressing #stressrelief #businessstress #overload #takeabreak #struggle #pressure #pressurepoints #familyfun #detach
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Business owners have a due diligence to perform standard business practices. The practices can be defined as practices that must be followed while working for an organization. We are using this to piggyback off of our episode of Using Other People's Money. Financial institutions or financial lenders have a standard way of conducting business and small business owners are entitled to be treated fairly and properly throughout the process of looking into borrowing money. The business practices we refer to are the methods, procedures, rules, or tactics that a company follows in pursuit in its objectives to provide information of what their lending process or processes include. It is imperative that especially minority small business owners like us demand we get the same treatment as those larger companies get from lenders. There should not be in hidden agendas, hidden rules, or pitfalls not made away to the potential borrower from the beginning of the lending process. We have been encountering some issues with our loan officer from our financial lender and we have demanded that we get the same treatment as other real estate investment customers. Tune in to this episode to see how we are holding them accountable to the standards of business set forth by the business areas they deal with on a daily basis.
#fianciallending #businessloans #standardbusinesspractices #smallbusinessloans #predatorylending #businessminset #businesssavy #businessplan #businesstips #understandingbusiness
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How does a business survive? One of the main ways is constant and good financial stability. That financing can come from other people's money, or OPM. OPM is referring to borrowed capital that is used to increase the potential returns as well as the risks of a particular investment. This money must come from legal financial intuitions or registered entities to avoid legal ramifications. Business owners can use legal OPM to upgrade their business, take own investors, purchase items for their business, etc. Using OPM is not a fairly new concept, but it has had a lot of overhauls regulation wise in the past few decades. We are mainly here to discuss legal OPM use and how sometimes you can get more than you bargain for.
We have been very upfront about our adventure into the real estate world and one of main hurdles was obtaining OPM. Our OPM we obtained from a financial lender took us over six months. We had already spent the previous 10 months we were working with another financial institution for them to ultimately tell us they were not able to do commercial lending at that time (talk about being strung along). Yet we are now in the demolition of our 12-unit apartment complex renovations almost 3 years after we officially purchased the property. That part in itself is almost a 31-year journey for me alone. We want you all to tune into this episode to really understand how you may be able to access OPM and the string that come along with that money as well.
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EPISODE 100---We have hit the century mark for our published episodes, and we want to thank each and every one of you for tuning in to us.
This episode is a very special one for us because this is where we are giving our listeners insights into our past, ringside seats to our present lives, and a vision board to how we are trying to shape our future and our daughter's futures as well. The definition of the word "Legacy" is something that is passed on. Yet like most things, Legacy can take on many forms. A Legacy may be monetary or your assets, or like we discussed in earlier episodes about Generational Wealth compared to Generational Assets.
In the year of 2024, we as African Americans are seeing increases in certain areas. but decreases in others. These conditions have come about mainly due to legacies that were established well before the time captured at this moment. Those legacies left influence, money, and power to control the factors, measures, and decisions that benefit them the most. In this episode we talk about how we are now dealing with Legacies that are now spanning multiple generations, connecting past, present, and future, relaying messages of hope, fight, determination, knowledge, and perseverance.
Great Fitting Spring/Summer T-Shirt: High-Quality and Comfortable - Watch4TheHook Apparel Website
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