Episodes
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After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month.
In this week's Joycast, we’re chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you’re in a specialized niche like equine photography.
Join us as we talk about:
The moment Claudia realized that raising her prices could actually help her clients
How pre-session consultations changed her business (and her client relationships)
What happened when she shifted away from the digital-only mindset
Why a simple sales system made even Zoom ordering sessions feel easy, personal, and stress-free
Plus, Claudia shares:
Why letting go of “sticker shock” was the best decision she ever made
How she started seeing her services as an experience, not just a photo package
If you’re looking for a way to bring more joy and profit to your business, Claudia’s story might be just the push you need.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-237
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Are you struggling to stand out in a crowded photography market?In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I’ll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people’s minds all year long.Join me for: The surprising power of holiday cards to generate referrals and client loyalty Why one client carried my Christmas card for months Tips for designing a holiday card that’s irresistible and memorable Strategies to make your card feel personal and impactful, creating lifelong clients You'll also learn about: The value of investing time and creativity in high-quality printed pieces Why a simple holiday card can differentiate you from amateur photographers How to stay top of mind with clients in a genuine, non-intrusive way Ready to make this holiday season your most profitable yet?Get inspired and start planning your unique holiday card with me. And if you're interested in a free masterclass where I break down this strategy in detail, send me a DM on Instagram! (@Sarah Petty)RESOURCES:
Worth Every Penny Joycast Show Notes: [LINK]
Show Transcript: Click HereJoin our free Facebook community at “We Are Portrait Photographers” for more inspiration and support.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-236
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Missing episodes?
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Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it’s easy to think the market is too saturated to stand out.
But what if I told you that more competition can actually help your business?
In this week's Joycast, I’m sharing a fresh perspective on competition, inspired by my days in advertising and the bustling Diamond District in New York City.You’ll learn:
- Why competition can actually attract more clients in photography
- How most photographers are hiding and why that’s your opportunity to shine
- The key to setting yourself apart and standing out in a crowded marketIf you’ve been struggling to book clients and wondering if there are just too many photographers out there, hit play and discover how to flip the script and make competition work for you, not against you.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-235
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you’ve ever felt unhappy with the way your photography business is working, this week's Joycast is for you.I’m joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about:
Restarting her photography business and quickly realizing the digital file model wasn’t for her Reinventing herself as a boutique portrait photographer and making $22,000 in a short period Balancing family life with running a successful photography business The importance of trusting your gut and knowing when to pivot If you're looking for inspiration on RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-234
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you've ever struggled to make your photography passion profitable while juggling life’s responsibilities, you need to tune into this Joycast episode right now!I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while raising her six-year-old son.Crystal opens up about: The challenges of balancing a demanding career, family life, and photography How she stayed committed to her passion through difficult times The one simple change that led to her first life-changing $6,194 photography order Why mindset and strategy are key to unlocking your potential, even with a busy schedule If you’re seeking motivation to pursue your creative goals, no matter how hectic life gets, hit play and get ready to be inspired! RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-233
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you've ever felt alone or unsupported in your photography journey, this episode is for you.
Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program.
These two amazing photographers get candid about:
The challenges of finding genuine friendships in a competitive industry
Transitioning to a boutique model and facing negativity from peers
Balancing family life with growing a photography business
The importance of having a support system that understands your goals
How their friendship has impacted both their businesses and personal lives
So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-232
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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you feeling stuck in the cycle of holiday mini sessions and digital file delivery?
Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute.
In this episode, I sit down with Alicia to discuss:
How she went from dabbling in photography to landing a $1,700 order
The challenges of balancing family life with entrepreneurial dreams
Overcoming fears and self-doubt to embrace a new business model
The power of guided support and community in business growth
Why the boutique model is a game-changer for photographers seeking profitability and fulfillment
You'll hear how Alicia:
Shifted away from time-consuming digital file editing
Found the courage to approach clients with confidence
Leveraged our Boutique Breakthrough program to uplevel her business
Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential.
Ready to transform your own photography business?
Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-231
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation!
I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out, their insights will transform your approach to sales presentations.
We're covering game-changing strategies like:
How to present pricing without causing sticker shock
The power of visual aids in enhancing your photography sessions
Why projecting photos can create an emotional connection with clients
The importance of staying focused on emotion rather than pricing during sales
How introducing albums early can lead to larger sales
The strategic value of having a pre-planned sales approach
Plus, I'll reveal my secret technique for including easily removable items in your presentation to empower clients and maintain higher overall sales.
So if you want to learn how to confidently conduct sales presentations that serve your clients and boost your bottom line, hit play and get ready to revolutionize your photography business!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-230
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you…
Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me).
My mistake got me thinking about other missteps I’ve had in my career, so I sat down to share them ALL with you!
We’re covering things like:
Staying calm if you miss an important step in the process.
How to strike the perfect balance of talking and listening while selling.
Why it’s critical to avoid assuming during a sale.
What to do if you accidentally delete something the client wanted.
How to avoid opening a “can of worms” that leads to overwhelm in an ordering appointment.
The best way to get TOP DOLLAR for your photography and make sure your client leaves feeling served.
So if you want to learn how to elegantly solve any sales problem and make a happy client, hit play and get ready to feel empowered!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-229
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you.
Today I’m joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter.
She gets candid about things like:
Finding right-fit clients in a small town.
Investing in her business when it hadn’t made much yet.
Transitioning from digital files to the boutique model.
Feeling stressed, tired, and like she wasn’t doing enough as a mom while she was building her photography business.
Building her confidence in sales.
So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-228
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you’re starting from scratch.
Most photographers think it’s all about their photography, but there’s actually a lot more involved in selling your art for thousands of dollars.
The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable.
So today, I’m going to:
Take you behind-the-scenes of my client’s TWO sessions (that in total generated $10,000 in one day)
Walk you through my thought process when a client says, “Sarah, just help me make my house look amazing!”
My file naming system that greatly reduces overwhelm.
The easiest way to give a client momentum during an ordering session.
My response if a client is surprised by the price of my photography.
So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-227
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
-
Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling?
Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again!
The deal is that the host photographer is responsible for getting the client and doing the session… and I do the presentation.
Amy Yang (a student and coach leader in our Peak Performance Coaching program) was our host photographer recently, and we had such a fun journey working together!
I want to tell you all about it because:
Amy has great insights about feeling the PRESSURE to get a client (and the right client, at that).
How she expertly ran a session with two parents and two children (5 and 7).
The difference between how Amy photographs and how I photograph and what that meant during the sales process.
How I got the client comfortable and let them know I'm there to help them.
We go deep into supporting a client while they’re feeling emotional.
So if you want to deep dive into the presentation process and feel inspired to make your own big sales, grab a cup of tea and hit play!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-226
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If your photography is a “side hustle” or you’re trying to balance family life and work life, then this episode is for you.
Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home.
During her transition from physical therapist to full-time boutique photographer, she dealt with things like:
Wondering if she had enough business knowledge to make the shift.
Trying to mimic what other photographers in her area were doing (and feeling frustrated when it didn’t work).
Wanting to give so much to her clients but feeling like she needed to get them “in and out” so she could make enough money.
Giving up her “guaranteed” income and wondering where the money was going to come from every month.
Talking to her spouse about leaving her job to become a photographer.
Taking action and refusing to get stuck in learning mode.
Investing in education she needed to make her photography business a success.
Working in her business part-time so she can be with her family and put them first.
I’ll spoil the ending for you… in her first year with us, she nearly tripled what she brought in the previous year when she was trying to do it on her own with mini sessions and digital files.
So if you want to make the shift from side hustle to full-time (or part-time) just like Liz did, hit play and get ready to feel inspired!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-225
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Have you ever wondered if the branding for your photography business is up to snuff?
Maybe you see everyone else’s websites and social media and compare your own…
Maybe you’ve developed a few different logos for yourself and nothing ever really stuck…
Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand…
Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer.
Tune in to learn things like like:
My biggest marketing takeaways from working at a large agency and at Coca-Cola.
The weird way people make a nearly instant determination about how professional you are.
One of the top things I look for in a brand (that photographers often miss).
What your brand actually is–not just colors and logos.
Why I actually DON’T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).
So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-224
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them?
Maybe you feel desperate when you’re approaching them…
Or maybe you feel like you’re drowning and it’s hard to invest in someone else's business…
I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown.
Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks.
Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-223
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Have you ever felt like you’re running into the same problems over and over in your photography business?
Maybe you have a lot of clients but you’re still struggling to be profitable…
Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices…
Maybe you’re considering changing your business model… again…
Allyson faced those same issues as a long-time photographer.
But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography!
In today’s Joycast, she takes us deep into how she made this big shift, including:
What finally changed for her and how she decided to invest in herself.
Pushing past anxiety and showing up for her first in-home appointment with a client.
What her husband said after she showed him the paid $14k invoice.
How her first two sales compared to her expectations.
If you feel like you’re running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-222
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
-
If you’ve ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you.
Today I’m diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you.
We’ll tackle things like:
Building a foundation for your business that supports you and your family.
How to decide when to invest in your business and when to invest in your family.
My stance on weekend and night photography sessions.
The advice I gave my student when she wanted to reschedule sessions to go on a last-minute family trip.
How I navigated my kid’s school-aged years as a business owner.
So if you want to learn how to put family first, business first, AND you first (yes, it’s possible) hit play and get ready to get ready to take notes!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-221
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money.
The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things.
Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth.
If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-220
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.
Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over!
Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her!
Tune in to hear how she:
Booked her first “Julie” in a new city–without ever telling her what she did!
Decided to stay focused on animal photography rather than branching out to families.
Dealt with the nerves she had around in-person sales and talking on the phone to potential clients.
Talked to her partner about making the jump into Boutique Breakthrough.
And more!
If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-219
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!
Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area.
Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business).
Tune in today to learn:
How to stand head and shoulders above your “competition”
How I respond to missing deadlines in my business
How I let a client know if there is an issue with their order
How I have my team navigate any problems that arise with a client
And more!
So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-218
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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