Episodes
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Phil Masiello, founder of CrunchGrowth and a seasoned entrepreneur, is known for his revolutionary impact on the e-commerce and business strategy sectors. He embarked on his entrepreneurial journey at 27 and enhanced his expertise with an MBA in Marketing and Finance. Phil's ventures, including his pioneering role in e-commerce for the meal industry and his transformative work with Raw Essentials, showcase his strategic acumen.
With 800razors.com, he demonstrated creative and effective PR strategies. His agency, CrunchGrowth, stands out for its innovative, cost-effective approaches to maximizing sales, particularly in food products and personal care. Phil also hosts "Crunching Your Growth" on E360tv, where he interviews leading experts and shares that wisdom on entrepreneurship, inspiring a new wave of business leaders. His story reflects a commitment to transformative thinking in the ever-evolving e-commerce realm. -
"I don't play favorites, but let me say that my time with Robert Wolfe and Allison Capaldi ranks right up there," says Hersh of his joint interview with the brilliant minds behind Zeck the company that is revolutionizing, streamlining, and frankly just making tolerable, the process of preparing decks and holding board meetings and presentations.
Zeck is a cloud-based software platform that is transforming the board meeting. Zeck creates both time efficiency and qualitative improvement of board dynamics. Basically, after living through miserable and outdated board meetings, as both operators and board directors, we decided to completely reimagine the entire board meeting process.
Zeck is co-founded by Edward Norton, an award-winning actor, filmmaker, and entrepreneur, and by Robert and Jeffrey Wolfe, the founders of Moosejaw (acquired by Walmart) and CrowdRise (acquired by GoFundMe). James Zubok, an incredibly experienced software company operator and private equity investor, is a founding partner.
Zeck is reimagining the entire board meeting process. Leadership teams are saving a crazy amount of time (Zeck AI is mind blowing) and sending a superior product to their board. But, the ultimate game changer is that Zeck is having a transformational impact on the dynamics between leadership teams and their boards, making the process strategic and forward thinking. You will never again go into a board meeting and scroll through a deck that your board already read. Such a phenomenal waste of everyone’s time. -
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Sid Mohasseb is known as the “Entrepreneur philosopher.” Sid is twice best-selling author (“You Are Not Them: The Authentic Entrepreneurs Way” and “The Caterpillar’s Edge: Evolve, Evolve Again and Thrive in Business”), a university professor at both engineering and Business School, a 2 time TED speaker, an advisor to fortune 500 leaders and an innovation thought leader who has built multiple companies and invested in many more. He is a frequent contributor to Forbes, TIME, Newsweek, USAToday, Fox, Independent, Foreign Policy, Globe, London School of Economics, and Harvard Business Review.
Connect with Sid at [email protected] -
Dr. Thomas Trautmann is a self-described “Happy Tribes Builder” who first fostered community within his own family. Living in the south of France on the picturesque coast, Thomas spends quality time with his patient wife, their three sons, and their furry entourage of dogs, cats, and horses.
Beyond his home life, Thomas builds community with his clients. Following scientific studies in artificial intelligence (Ph.D) and earning an engineering degree in computer science, his career led him to marketing and sales positions at established companies like IBM, HP, AOL, Bosch, and Steelcase. An entrepreneur at heart, Thomas eventually left the corporate world to start his own business – and learn from his mistakes along the way.
Several years ago, Thomas became a Certified Neuromarketing Instructor. He now leverages the latest brain and decision-making science to improve his clients’ marketing, sales, and business strategies. During his studies, Thomas noticed differences between male and female brains. This knowledge inspired him to create the NeuroCouple System and write his first book “Is There a Brain in Your Couple?” to help couples understand each other’s hardwiring.
Though neuromarketing provided powerful insights, Thomas realized the field lacked humanity’s smile. He decided to share this knowledge with his clients to help others make the best decisions. This mission gave rise to his Ethical Persuader System and second book “Get More! Money, Success, Followers.”
By merging the NeuroCouple and Ethical Persuader systems, Thomas created a solution for the married business owner (m/f) to strengthen their personal and professional lives. He helps CEOs, Executives and Business Owners evolve from stressed Chihuahuas to happy and successful Kangals teaching and coaching them to Get More! Trust, Success and Fun!
Becoming a 10X Business Coach with Grant Cardone was a natural next step for Thomas to combine brain science and ethical persuasion with Cardone’s incredible expertise in money, marketing, and sales – helping clients grow 10X.
Today, Thomas gives workshops, trainings, coaching, and seminars for organizations and individuals worldwide. He speaks at global conferences, empowering people to become ethical persuaders and fulfilled business owners living life to the fullest.
Connect with Thomas:
https://www.happy-brains.com/
https://www.linkedin.com/in/thomastrautmann/ -
Urmi Hossain is a woman who wears many hats: self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA (Chartered Financial Analyst) and CAIA (Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives.
Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey of being a third-culture kid.
Passionate about women’s empowerment, Urmi is the Social Media Lead for Women in Leadership’s Victoria Chapter and the Campaign Manager at Femme Influence.
She is a big proponent of learning and self-development; one of her passions is public speaking. She has been part of the Toastmasters club since 2019 where she served as the roles of both VP of Education and President.
In her free time, she enjoys reading thriller and mystery books and working out such as boxing, HIIT workouts, and running.
Connect with Urmi:
https://www.linkedin.com/in/urmihossain/
https://www.youtube.com/@urmihossain
https://www.instagram.com/urmamio/
Book
https://www.amazon.ca/Discovering-Your-Identity-Interracial-Struggle-ebook/
(0:00) Urmi Hossain on building a personal brand and podcast introduction
(2:42) Urmi Hossain's journey to personal branding and its impact in the digital age
(7:59) Urmi Hossain's book, self-publishing journey, and alignment with finance career
(13:30) Aligning personal values with company values and career insights
(16:11) Urmi's future goals and personal branding advice -
Hersh met Virginia Muzquiz, the "referral diva," on his first Marketers Cruise in 2024. They've now done two cruises together and Hersh describes his guest as "a flashlight that emits good vibes, bringing your network into focus."
Virginia joins Hersh to discuss building and maintaining a personal brand. They explore Virginia's journey, emphasizing the power of relationships and coaching. The episode covers leverage, productivity, and the value of having multiple coaches for different life and business aspects. Virginia shares personal challenges and the importance of a supportive community. They delve into self-awareness, crafting personal narratives, and brand presentation. Virginia also offers insights on content creation, YouTube, and LinkedIn strategies, ending with advice on overcoming branding challenges.
Connect with Virginia
https://www.linkedin.com/in/virginiamuzquiz/
https://masterconnectors.com/
(0:00) Building your personal brand and introduction with Hersh Rephun
(1:34) Welcoming Virginia Muzquiz, the referral diva
(2:37) Virginia's journey and career background
(5:09) Leveraging relationships and the importance of coaching
(9:03) Understanding leverage, productivity, and the role of multiple coaches
(13:19) Virginia's personal challenges and building a supportive community
(21:26) Self-awareness, personal narratives, and brand presentation
(25:05) Content creation, building a YouTube channel, and LinkedIn strategies
(27:11) Challenges and final advice on maintaining a personal brand
(30:44) Show closing and call to action -
Amanda Cassar is a dynamic financial expert, passionate storyteller, and seasoned speaker who brings a wealth of knowledge and real-world experience to every conversation. With a Master’s in Financial Planning and expertise spanning budgeting, wealth building, insurance strategies, and financial abuse prevention, Amanda offers engaging insights tailored to today’s financial challenges and opportunities.
As an author, podcast host, and global traveler, Amanda’s adventures include trekking the Bwindi Impenetrable Forest to observe endangered silverback gorillas, diving from Lake Malawi to Fiji, and collaborating with female leaders in the Himalayan foothills of Northern India. These experiences fuel her passion for inspiring others and highlighting the intersection of personal finance and human connection.
A champion for financial abuse awareness, Amanda empowers advisers to recognize the signs, support victims, and help clients transition from survivors to thrivers. Her captivating storytelling and practical strategies make her a sought-after speaker, having presented on stages from Sydney, Australia, to Orlando, Florida.
Connect with Amanda:
https://www.linkedin.com/in/amandacassar/
https://www.instagram.com/financechick
https://www.facebook.com/MandMoo
https://twitter.com/FinanceChicks
https://www.youtube.com/c/AmandaCassar
(0:00) Introduction and Amanda Cassar's insights on values in work relationships
(1:06) Amanda Cassar's background and discussion on financial abuse
(5:28) Financial abuse prevalence and independence tips
(12:31) Balancing family dynamics in business
(16:11) Leadership insights from The Hunger Project experience
(20:12) The art of public speaking and branding strategies
(23:03) Connecting with Amanda Cassar -
Roberto Capodiece, a pioneer in blockchain and decentralized systems, joins Hersh to explore the transformative power of blockchain technology. The episode kicks off with an introduction to Roberto's extensive tech background and his dedication to digital innovation. They delve into the fundamentals of blockchain, addressing common misconceptions and highlighting the importance of ownership and value in the digital age through peer-to-peer technology. Roberto shares insights on the historical context of decentralization and its significance today. He also discusses his personal brand journey and lifestyle choices, offering practical tips for blockchain novices and recommending resources to further their understanding.
As a Senior Blockchain Architect, Roberto's expertise encompasses a comprehensive understanding of blockchain layer 1 solutions, peer-to-peer networks, and the overarching realm of decentralized technologies. His professional narrative is rich with pioneering efforts in these domains, particularly since his blockchain epiphany in 2010. This journey has seen him consult extensively, design groundbreaking architectures, and lead innovative projects across various sectors.
Connect with Robert:
LinkedIn - https://linkedin.com/in/rc10
Website - https://capodieci.medium.com/
X - https://x.com/capodieci
Linktree - https://linktr.ee/capodieci
(0:00) Introduction to Roberto Capodiece and the value of blockchain
(1:00) Hersh Rephun welcomes Roberto Capodiece and his tech background
(4:25) Understanding blockchain technology and dispelling misconceptions
(7:21) Ownership and value in the digital age with peer-to-peer technology
(9:29) Decentralization in historical context and its modern importance
(13:58) Roberto Capodiece's brand journey and lifestyle choices
(19:52) Tips for blockchain beginners and closing resources -
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. She and Hersh met on the 17th Annual Marketers Cruise - and are about to set sail on the 18th Annual Marketers Cruise!
Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
(0:00) Introduction to Jill Lublin and the importance of truth in publicity
(0:30) Sponsor: Hersh Rephun's humorous intro
(2:38) Jill Lublin's career journey and the role of kindness in business
(6:43) Journey to prominence and the importance of adaptability and learning
(10:26) The evolving landscape of publicity and personal vs. corporate branding
(18:04) The critical role of truth in publicity and guerilla publicity tactics
(22:39) Jill Lublin's closing thoughts and special offer
(24:04) Hersh Rephun's humorous outro and call to action -
Lindsey Epperly is the CEO of Jetset World Travel, which she has scaled from a one-person operation into a team of over 80 dedicated members, recently recognized on the Inc. 5000 List of fastest growing companies. She has been named to the Forbes Next 1000 List and was most inspired by navigating her industry’s greatest crisis while expecting her first child, a season she affectionately refers to as the “MBA I never wanted.” Lindsey is dedicated to fighting burnout and imposter syndrome while teaching others how to turn obstacles into opportunities on her podcast, Who Made You The Boss?
(0:00) Introduction with Lindsey Epperly and identity crisis
(2:27) Understanding "Who Made You the Boss?" and imposter syndrome
(5:00) Imposter syndrome in the travel industry and self-worth
(8:40) Jet Set World Travel update and the role of a travel adviser
(14:08) Marketing in the travel industry and balancing family and business
(19:26) Navigating professional respect in a family business
(21:58) Aligning personal passions with company goals
(23:50) Insights from Lindsey's honeymoon and travel spontaneity
(25:30) Finding Lindsey Epperly online and outro -
With over 50 years of experience in the technology industry, David Fradin has trained thousands of managers worldwide and has worked as a product leader at companies like Apple and HP. He has authored several books on product success, innovation, and design and has contributed to multiple publications and podcasts.
Dave is on a mission to share his insights and best practices with aspiring and experienced product professionals and to help them build insanely great products and services that delight customers and create value.
He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon.
He has trained companies such as Cisco on these topics worldwide.
His mission is to help products succeed.
Connect with David:
https://spicecatalyst.com/
https://www.linkedin.com/in/davidfradin/
Books https://www.amazon.com/stores/David-Fradin/author/
(0:00) Introduction and climate change discussion
(1:15) Welcoming Dave Braden and his background
(3:22) Dave's joys and Hawaiian history
(5:19) Dave's early career at HP and Apple
(9:24) Overcoming challenges at Apple
(11:05) Key meetings and product decisions
(17:13) Hersh's Apple reseller memories
(18:42) "Building Insanely Great Products" insights
(20:01) Mediation's role in product management
(21:44) Spice Catalyst's mission and goals
(24:20) The necessity of employee training
(25:55) Anticipating future technological shifts
(28:12) Technological impacts on society
(28:39) Tips for aspiring product managers
(30:09) Product development best practices
(31:17) Market strategy approaches
(33:04) Closing remarks and where to find Dave Fradin
(33:38) Show outro and call to action -
Jordan Dugger is a former opioid addict, turned 8-figure serial fitness entrepreneur, real estate + angel investor, and physique + human optimization nerd.
Alongside his wife, Erin, they founded two 7-figure online coaching businesses that have generated more than $27m in total sales since 2018.
Jordan’s journey to success has been nothing short of remarkable. He was born in a small town in rural Ohio, in a broken home that relied on government assistance to feed him and his two siblings.
After overcoming a serious pain pill addiction and a long history of mental health battles,, he completely transformed himself first as a physique competitor and later as an online fitness coach.
In 2018, he and his wife founded T4E Systems, an online functional health coaching company that generated over $3.5m and helped over 5,000 clients worldwide.
Erin and Jordan later founded Impact Fitness Coaching Academy in 2018, which Helps Health and fitness Professionals Create Profitable, full-time Businesses in Service of Others.
After the birth of their son Jaxson, they knew they needed to free up more time to spend with family, so they sold T4E Systems, making them one of the only online health coaching companies in the industry to exit successfully.
IFCA has grown to be the biggest online business mentorship company for health, fitness, and nutrition coaches worldwide.
After helping over 3,600 coaches, hiring over 50 team members, and generating over $27 million in revenue, he has learned something about building companies, particularly alongside his significant other.
(0:00) Introduction to Jordan Dugger and podcast
(0:28) Sponsor: Introduction of sponsors
(2:02) Jordan Dugger's background and overcoming addiction
(6:26) Jordan's pivot to entrepreneurship
(8:14) Influence of family on Jordan's business ventures
(10:00) The excitement of entrepreneurship
(13:22) Selling T4E Systems and business evolution
(18:01) Personal brand vs. corporate brand transition
(19:17) Developing unique methods in service industries
(20:28) Managing T4E Systems and Impact Fitness Coaching Academy
(21:03) Branding and marketing for Impact Fitness Coaching Academy
(24:17) Importance of monthly webinars in marketing
(24:38) In-person events as a business strategy component
(28:57) Assessing event purposes and results
(31:26) Link between emotional maturity and business success
(34:36) Entrepreneurial advice for the younger generation -
AND BABY MAKES THREE! Sandra Possing, a dynamic speaker, coach, and lifestyle entrepreneur, helps driven millennial women uplevel their finances and manifest their dream lives.
When Hersh sat down with Sandra, she was expecting and 3 weeks ago gave birth to Baby Rio!
Born in Scandinavia, raised in Los Angeles, and currently based in the San Francisco Bay Area, she embodies the digital nomad lifestyle, and runs her personal development company from her laptop wherever she goes.
You can follow her adventures with Baby Rio and dad Chris, on her socials.
Connect with Sandra
Website: https://sandrapossing.com/
Instagram: https://www.instagram.com/sandrapossing/
LinkedIn: https://www.linkedin.com/in/sandrapossing/
(0:00) Introduction to authenticity and entrepreneurship
(0:38) Humorous branding examples and guest introduction
(2:21) Embracing the digital nomad lifestyle
(3:30) Sandra's first major travel experience and its impact
(6:10) Finding balance between work and travel
(9:27) The role of authenticity in coaching and business
(12:54) Strategies for balancing work and leisure while traveling
(15:59) Crafting and marketing a personal brand
(21:08) Challenges and strategies in lifestyle entrepreneurship
(22:45) Navigating business with a new baby on the way
(23:39) Streamlining business for greater efficiency
(24:00) Insights for mompreneurs and entrepreneurs on authenticity
(25:44) The power of intuition in business decisions
(26:16) Closing thoughts and call to action -
Mike is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.
He has speaking experience at in-person ecommerce events like The Mexico Trip. He has also previously done virtual events for Prosper Show, SEMRush, Feedvisor, and Payoneer, among others. In addition has also been on podcasts such as the BiggerPockets Business Podcast, Private Labeler Show, Business Mastermind Podcast, and David Meltzer’s Office Hours.
Connect with Mike:
Email: [email protected]
Website: https://www.amzadvisers.com/
LinkedIn: https://www.linkedin.com/in/mbegg/
(0:00) Introduction to the episode and the importance of customer data for DTC brands
(1:28) Introducing guest Mike Begg, Amazon expert and discussion on Amazon vendor expertise
(4:22) Steps to start selling on Amazon and navigating ad placements
(9:46) History of AMZ Advisors and differentiation in the marketplace
(11:39) Predictions for the future of the Amazon marketplace
(14:26) Challenges faced by brands on Amazon
(17:47) Learning resources and contacting AMZ Advisors
(18:55) Advice for young brand owners -
Trish Tonaj is an author, artist, and the Founder/Host of shareyourstories.online. A passion project built on a platform of mentorship and breaking barriers to success, SYS features global entrepreneurs and enterprise leaders sharing their best ideas. In 2024, the SYS Community introduced Marketing Grants “Funding for Entrepreneurs by Entrepreneurs.” Trish is the author of two books, "Breaking Barriers: 10 Entrepreneurial Women Share Their Stories" and "A Diary of Change: 12 Personal Tools." She is now trading pen for paintbrush, creating original works of art and adding a splash of colour wherever possible.As a podcast host, Trish introduces the person behind the logo on Business Mentorship: Keepin’ It Real, which recently crossed the 200-episode mark. In 2024, Trish was named “Leader of the Year” by Women Changing the World in the Americas." A passion project, built on a platform of mentorship and breaking barriers to success, featuring global entrepreneurs and enterprise leaders who share their great ideas. As a podcast host, she introduces the person behind the logo in Business Mentorship; Keepin’ It Real. In 2024, the SYS Community introduced Marketing Grants “Funding for Entrepreneurs by Entrepreneurs”Pursuing her passion for the arts, Trish is trading a pen for a paintbrush creating original works of art, inviting you to enjoy a splash of colour.As a published author, she has two books: Breaking Barriers 10 Entrepreneurial Women Share Their Stories and a Diary of Change 12 Personal Tools.Recognized by her peers, in 2024 Trish was named “Leader of the Year” by Women Changing the World in the Americas.To Register for the Global On-Line SYS Grant Awards & Networking, Wed, Dec 4, 2024 with Keynote: “Building A Brand & Selling the Truth,” Hersh Rephun:https://shareyourstories.online/events/global-on-line-sys-grant-awards-ceremony-wednesday-december-4-2024/(0:00) Introduction to Yes, Brand podcast with guest Trish Tonaj(1:37) Trish's background, inspiration, and Share Your Stories(4:28) Impact of COVID on entrepreneurship and mentorship(6:04) Explanation of SYS marketing grants and entrepreneurial stories(9:23) Transition from corporate life to entrepreneurship and dealing with instability(15:52) Balancing passion and financial aspects in entrepreneurship(17:33) Upcoming SYS event and Trish's brand-building journey(20:06) The role of art and creativity in business and personal growth(23:19) Tips for solopreneurs and the importance of creativity in family and business(25:06) Encouraging show subscription, review, and branding promotion
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In addition to being a mom, business executive at GoodLeap, a multibillion-dollar Fintech company, bestselling author, and influencer, Kelly Resendez is a true leader in empowering women to live a life of abundance.
As a co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance, Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals. She believes that joy and success go hand in hand and has dedicated her life to helping women find both. Through her popular book Big Voices and her women-empowered network, Kelly shares her strategies and tools to inspire and empower women to think differently and achieve all they desire.
(0:00) Introduction and building a company with values
(1:00) Introducing Kelly Resendez and discussing abundance mindset
(2:08) Overcoming self-sabotage and personal challenges
(5:00) Kelly's journey in the mortgage industry and her awakening moment in 2004
(8:23) Response to adversity and taking action
(11:18) Founding GoBundance Women and its impact
(13:53) Personal growth's influence on business success
(18:04) Balancing personal and professional branding
(20:00) The role of values in shaping a business
(22:56) Guidance for perfectionists in the business world
(24:33) Enhancing health and productivity in the workplace
(25:03) Building a supportive network and asking for help
(25:22) Networking and elevating business through GoBundance Women
(26:23) Outro with a call to action and show promotion -
Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized author, brand strategist, and honored guest here on the YES, BRAND podcast. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. Barry's upcoming book is entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”
(0:00) Introduction to Yes Brand and Barry LaBov
(1:05) Barry LaBov's career and the start to 2024
(3:22) Economy insights and overcoming market noise
(5:10) Barry LaBov's marketing journey and creativity in business
(10:49) Entrepreneurs as artists and Hollywood connections
(17:28) Barry LaBov's book and the power of personal branding
(19:08) Navigating personal vs. corporate branding
(21:35) Tackling commoditization and the impact of scale
(23:14) Creativity in the age of AI
(26:05) Final branding advice for young professionals
(27:15) Call to action: Subscribe, review, and share the podcast
(27:35) Closing remarks -
WHY WAIT? Lori Lyons is the founder of Igniting Your Business, a premier website design agency, and it is aptly named. Specializing in crafting digital experiences that captivate and convert, Lori empowers businesses - particularly "encore entrepreneurs" - to elevate their online presence. Chatting with Hersh, Lori shares how she ensures clients enjoy a seamless - and effective - digital journey.
Lori is the host of the popular "The Encore Entrepreneur" podcast, where she and her guests translate the complicated side of “marketing speak” into simple everyday language for her audiences.
Visit Lori's website at https://lorilyons.me/
(0:00) Introduction with Lori Lyons on business control
(0:47) Sponsor: Introduction and Sponsors
(1:19) Lori Lyons's business and podcast insights
(2:18) Lori's motivations and helping encore entrepreneurs
(6:19) Tackling fear, imposter syndrome, and website creation
(9:01) The role of personal branding in website effectiveness
(15:10) Client success stories and marketing for Encore entrepreneurs
(19:56) Strategies for scaling and the art of delegation
(24:12) Connecting with Lori Lyons online
(25:30) Hersh's insights on personal branding and authenticity
(31:20) Leveraging humor in brand messaging
(34:50) Listener Q&A segment
(38:15) Sponsor: BrandBoosters
(39:45) Wrap-up and preview of upcoming episodes -
WHO'S YOUR CDO? Prof. Christian Farioli is a digital marketing pioneer. Since 2003, as a Lecturer for the Digital Marketing Institute, Informa and PwC, Christian has spoken at more than 130 international conferences, including GOOGLE, NASA and Davos, trained and advised more than 15000 executives in 4 continents, from Armani, Bayer, Jumeirah Burj Al Arab, Huawei, Saudi Aramco, and Ferrari, just to name a few. Additionally, Christian has worked with Oracle in Italy, Spain and Ireland.
He now advises clients on Digital Marketing Strategy, Performance & Inbound Marketing and Web Analytics.
After 12 Awards, including Oracle Innovation Award, a Microsoft AI competition, and launching Digital Campaigns for major Banks, Events, Media, Telco, Hospitality, Real Estate, Healthcare and Pharma, his Digital Agency in Dubai has been elected Agency of the Future. His book become a best seller in just one month.
Connect with Prof. Farioli
https://www.tiktok.com/@chrisfarioli
https://instagram.com/chrisfarioli
https://www.facebook.com/chrisfarioli
https://www.linkedin.com/in/christianfarioli/
https://www.youtube.com/christianfarioli
https://www.pinterest.com/christianfarioli
(0:00) Introduction to Prof. Christian Farioli and digital marketing insights
(1:41) Welcome to YES, BRAND with Hersh Rephun
(2:42) Prof. Christian Farioli's profile and digital marketing expertise
(3:27) Evolution and significance of chief digital officers
(5:51) Organizational placement and influence of chief digital officers
(8:03) Key traits and duties of a chief digital officer
(10:18) The rising importance of chief digital officers in business
(14:00) Career paths and opportunities for aspiring chief digital officers
(17:06) Spotlight on ESD and its digital marketing strategies
(25:14) Hersh Rephun's journey into advertising
(26:02) Guidance for graduates pursuing a career in marketing
(27:17) Prof. Farioli's experiences and the value of youth in digital
(28:18) Embracing new technology for marketing success
(29:25) Conclusion and next steps for listeners -
Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 900 business owners and entrepreneurs, helping them grow their brand and strengthen their online presence.
Connect with Lewis
https://www.lewisschenk.com/
(0:00) Introduction to Lewis Schenk and Modern Business Giants
(0:21) Power of Personal Branding and Martians Analogy
(1:04) Boost Media's Origin and Impact
(4:22) Challenges in Early Business and Media Evolution
(7:33) Podcasts for Brand Positioning and Leadership Perception
(10:58) PR Evolution and Team Dynamics for Client Success
(13:38) Growth Through Personal Branding and Client Demographics
(18:28) Goals for US Market Expansion and Business Strategy
(21:08) Building and Leveraging Software for Podcast Opportunities
(23:06) Training Clients and Trust in Brand Extension
(23:53) Entrepreneurial Advice, Transparency, and Authenticity
(25:39) Conclusion and Call to Action - Show more
