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  • 00:20:27

    The Rolls Royce Phantom Edition

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    Coming to you from his Rolls Royce Phantom, Frank talks about how he exceeded his sales target by 12% in just 2 weeks, and gives tips on what you can do to exceed your sales target.

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  • 00:12:59

    The Right Way To Pitch On Social Media

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    Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.)

    The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases. Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising. The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live. When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the right way to do it. The best way to create this kind of content is not the traditional internet marketing way, instead do it the way the Home Shopping Network would. The offer at the end can be hard, which is the usual way that internet marketers do it. Deliver content first with an offer tacked on at the end of the presentation. On social media, you should circle back to your offer several times during the content that you are creating. The trick is to not overthink how to do it smoothly because that is almost impossible. A great way to interject your offer is the phrase “before I forget…” Many people are afraid of making too many offers because they’re scared that the viewers will get mad, which is very unlikely. Most of the people who would watch the kind of content that you will create are typically scanning their feed. Attention is fleeting on social media, which is why you need to put your offer in there regularly because if you wait until the end they are probably going to miss it. The content is all part of a big campaign that’s made up of units and each unit has its job. Your sales process is another unit in the campaign and everyone’s sales process is a little different. In social media, you let the sales process do the selling, you let the social part, the content unit, send people to the sales process. Your content does not have to be brand new and fresh every time. It doesn’t have to be perfect.
  • 00:08:06

    The Real Secret To Marketing Success

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    If your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing.

    Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you start spending money on ads. One of Frank’s clients who runs a traditional business in New Zealand had reached a plateau in their business and was now on the mission of acquiring new customers. Because Frank’s client was a local based business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget of $1000 and managed to generate $1914 in sales, around a 40% return on their as spend. The natural next step was to run the ads again and spend more money. When people aren’t used to advertising, it freaks them out and makes them uncomfortable. Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Metrics of success and failure are very important. Even with the report, it can be easy to think about ad spend the wrong way. The single biggest secret in marketing is math. It’s always about the math. The sole function of business is to multiply capital. You have to be able to focus on the return you generated from your ad spend rather than the money you spent. Follow the math and don’t let the ad bill fool you. If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as you possibly could. Simply put, look at how much it costs you to do something. If it’s profitable keep on doing it.
  • 00:06:42

    How To Make Offers From Multiple Angles

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    It can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? That’s the topic of this short episode, learn how Frank uses multiple angles to create new and valuable content while also making more offers and keeping things interesting for his customers.

    It’s hard to go to marketplace and just say “buy my stuff!” You have to come up with multiple angles to make your offer. There are two angles that are helpful to start with: the how to angle and current affairs. The how to angle will help you understand the steps your customers need to go through to achieve the transformation they’re looking for. Each step can become an angle you can work and turn into an offer. Anything related to the steps in the process can have a pitch made around it. Anything about the economy is always going to be an angle. Up or down, it doesn’t matter, it will still work. Current affairs is the second angle you can use to make your offer. Lead with breaking news and your content, then make your offer based on that approach. All this is part of a bigger strategy called Intent Based Branding. Intent Based Branding has three core parts: the first is creating useful content that makes an offer, the second is content that continues to work for your business, and the third is the content that works really well gets turned into ads. A little bit of creativity and you’re never going to run out of angles from which you can approach your offer. Both of these ideas are great factories, not only for content but for angles for approach in terms of what you’re going to sell.
  • 00:16:14

    Hard Data On What’s Working

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    Find out who wins in this three-way social media death match between Grant Cardone, Gary Vaynerchuk, and Frank Kern! Learn the three major takeaways for what’s working on social media right now and how you can apply them to your business so you can sell more online.

    There are some fantastic tools available that allow you to spy on your competition. Modeling is very different from copying. Don’t try to emulate someone else’s persona, just be yourself. If someone is getting a result you want to get, it’s pretty smart to see what they’re doing and model it. Going live on Facebook on your phone is much easier than trying to come up with a script and getting fancy with video. Frank has sold over $300,000 worth of products generated purely from organic traffic on social media since the beginning of December 2018. This led Frank to wonder how much content should you make and often should you post? Frank uses Agorapulse to analyze his competitors and see what’s working most effectively for them. It allows you to see how many times they are posting per day and what kind of engagement they’re getting. Frank uses a strategy called Intent Based Branding that has brought him those results in just the past 40 days. The first principle is to post organically, the second is to realize and leverage the fact that every post can be an asset that continues to bring you money, and the third is advertising. Always make offers in your content. Grant Cardone averages 7.7 posts per day on Facebook, Frank averages 4.6 posts per day, and Gary Vaynerchuk averages 2.8 posts per day. What this implies is that more is better. Socialinsider.io is an Instagram analyzer. In terms of Instagram Grant and Gary are beating Frank hands down, especially with engagement. One of the big takeaways is if someone has got what you want to get, in terms of fame, money, or contribution, you may want to model their behavior. The second takeaway is engagement. Frank is beating both Grant and Gary in engagement per follower. The biggest lesson is that you don’t have to be fancy in order to create compelling content. For 90% of Frank’s videos he just uses his phone unless he wants to share his screen, in that case he just uses his laptop. No studio necessary. Even if you basically say the same two things over and over again, you are still going to be okay. The average user is not going to see your posts all the time. If you post 7 times a day, which is roughly every three hours, it’s not like the same people are going to see it every single time. You can literally post the exact same thing without it being too much. The big lessons are to post a lot and avoid being fancy. The more relatable you are, the more you will connect with the people watching. Start with free organic content that gives value, builds good will, and makes an offer. Every piece of content becomes an asset for your business. After a month or so of creating free content you take your best performing content and turn it into an ad.
  • 00:05:09

    The True Key To Success

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    What wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! Learn why “good will towards men” may be secret to successful marketing and how you can make offers to your audience all the time while still adding value.

    If you flip the Christmas carol verse “peace on Earth and good will towards men” around, you may have the real key to success and happiness in life. When you take good will towards to men and add “success in business” you have something that is demonstrably true. Frank has been going live nearly everyday since December 1st, but he’s probably doing around 10% of what a real social media focused person would do. The posts are always trying to add value to the audience and build good will while subtly, and not so subtly, promoting Frank’s new book. He never really thought it would amount to much but it has resulted in over $35,000 in sales of the book. That’s just from putting out good content and making offers. Statement #1: Our income is directly proportional to the amount of good will you have in the marketplace. Statement #2: Our income is directly proportional to the amount of offers that we make. The question then becomes, “how do we make offers without messing up the good will we’re generating?” If you deploy the Intent Based Branding Strategy, you can accomplish three things: you can make offers all the time, you can simultaneously increase the good will in your marketplace, and you can grow the size of your audience and the power of your brand.
  • 00:32:08

    Forget Your List, Focus On This

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    It used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. So what’s an internet marketer to do? Find out how Frank is selling his new book Convert 2.0 using an alternate strategy that is even more powerful than email AND how he’s doing it without paying for ads!

    The death of your email list may actually be a good thing for your business. If you have been using email to market your business, you will have noticed that your open and click through rates have been declining consistently. Email has been gradually becoming less effective. Most people check their email on a mobile device, which means they probably won’t see your message. Gmail is actually now recommending users to unsubscribe from commercial email lists if they haven’t opened anything in a while. GDPR is making it very difficult to email people in Europe as well, so much so that Frank has removed everyone from Europe off his email list, and there is a good chance of something similar coming to the United States. Audiences are the new email list. Audiences are the people you can reach on other platforms like YouTube, Facebook, Instagram, and podcasts. Audiences are not the same as followers or fans. Your audience consists of people who have seen your content that you can retarget. Intent Based Branding is the strategy you can use to leverage these new audiences. The way it basically works is you create content for those platforms. Then, as people engage with your content, you boost the best performing stuff. Everytime Frank posts on a social media platform, he makes an offer that is surrounded by content. Frank’s reach across his social channels added up to over 15,000 people and the best part is that each piece of content that goes up stays online forever to constantly add value. A lot of the time, once someone watches one piece of your content, they will binge watch your other content. Everytime you create a video it becomes an asset. The important part of the strategy is to retarget the people that consume the content with more content and more offers. Your audiences on social media will likely be significantly bigger than your email list. When you create content everyday, you are creating goodwill in your marketplace. You are demonstrating you can help people by actually helping people. You are also adding value to the marketplace at the same time. Your business’s revenue is directly related to the amount of goodwill, value, and offers you have provided to the marketplace. People don’t get mad at you for making the same offer every single day if you wrap valuable content around it. Imperfect action is superior to doing nothing. You don’t need to look perfect or be perfect to start doing something. Just help people in your content and make offers. Consistency creates more reach and momentum. Don’t overthink it, just start going live and creating content and you will naturally get better at it. Email is going down, audiences are going up, and audiences work better anyway.
  • 00:18:10

    The Right Way To Think About Your Social Media Marketing

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    Nearly everyone goes about social media completely wrong, find out how to use social media the right way to grow your business and generate revenue that’s even more effective than email marketing. Learn about the completely organic strategy that Frank has been using to sell his new book, Convert 2.0, and why you need to think of your social media videos as assets instead of just one and done posts.

    The more value you provide to the marketplace, the more goodwill you establish and the more offers you make, the more revenue you generate. The good news about live video and social media posts is that they live on forever and continue getting viewed by your audience. Frank began promoting his latest class via live video social media posts and in only a couple of days, generated so much interest that he had to host a Zoom call instead of having his assistant book everything. Whenever you go live or create a social media post in this way, you are creating an asset that keeps performing. Frank takes the content he is creating on Facebook and splinters it out for other platforms like YouTube and podcasts. Anyone who goes to frankkernbook.com had to have come from one of Frank’s organic social posts. He did it this way to measure the effectiveness of the Intent Based Branding strategy. At the time of this episode, this particular book funnel had generated over $37,000 in revenue from just social and organic traffic. Frank started promoting his class on Dec 19th, and interestingly, the additional offer didn’t impact the sales of the book. Each piece of content is building momentum and the offer is able to live on in the future. Creating content is not something you do just for today. It’s momentum into the future. This is just the beginning of a strategy called Intent Based Branding, which the future of selling things online. It’s not about trying to build a big email list anymore, it’s about building a big audience and keeping them engaged. It’s not about the number of people who see you when you’re live, it’s about the people who see it later. If you make an offer that’s compelling and provides value to your audience, your brand will grow. The next step is to take the content that is resonating with the audience and turn it into a paid ad. If you want to take 2019 to the next level, Intent Based Branding is the way to go.
  • 00:15:42

    The Coming Apocalypse

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    If you’re relying on email to build your business going into 2019, you’re in for a rude awakening. Despite what some marketing gurus want you to believe, email is dying. Learn about the new strategy that Frank has been using to generate over $50,000 in revenue in the past month WITHOUT using ads or relying on his email list.

    When you create content today, it lives on forever. Content on social media like podcasts, Facebook, YouTube, and Instagram will keep benefitting you over time, even if you don’t post everyday. Email is dying, the response rates on email is going down and you won’t be able to depend on it as a primary means of communication for marketing purposes. Frank is using a strategy called Intent Based Branding to sell his book on social media and he’s sold over $50,000 worth since the beginning of December. Between Dec 1 and Dec 26 Frank has sent out 28 emails to his list of approximately 80,000 people. Nearly every email he has sent was to drive people to the content he was posting on social media. The total amount of visitors generated from those emails was 10,651. Every podcast episode Frank has online promotes www.frankkernbook.com and all the social media posts during that period also promote the same link. No paid ads are driving people to that website. Social posts drove over 12,000 visitors to that website. This indicates that the response rate on the emails is pretty weak and that giving away free content on social media is more effective. All the traffic from social media is buyer-intent traffic. Each post is explicitly asking the audience to buy the book. Email isn’t going away, but if you’re depending on email to grow your business you’re in trouble. Intent Based Branding is how you can generate traffic, provide value, and build a brand and goodwill at the same time. A promotion, an offer, or a piece of content should be able to pay you in the future and not just today. Frank has stopped promoting the book, but people are still consuming the older videos and making purchases. If you want to profit off the content you create in the future, it needs to have two things: you have to provide value, which means building goodwill while simultaneously making an offer, and it needs to be consistent. When you do Intent Based Branding you build your brand, you build goodwill, and you build your revenue because you are always making offers. If you do it this way, when someone sees your offer they already like you and are way more likely to buy from you.
  • 00:20:59

    A Common Myth That Holds Us Back

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    Discover the truth behind reaching more people with your content and selling more products. Here’s a hint: It’s not about how many followers or fans you have or how big your email list is. Learn the simple strategy Frank has been using to drive traffic and grow his audience without having to pay for ads.

    One of the things that people get hung up on is one particular pillar of Frank’s Intent Based Marketing strategy. You have to consistently make posts on social media every single day where you deliver value in whatever way you can while also making offers at the same time. The part people have trouble with is they think it works for Frank because he has such a large social media following. What they don’t realize is that there is no such thing as a big social media following because of organic reach. While it’s better to have many fans than none, it doesn’t really matter as much as engagement. Organic reach is basically dead. The name of the game is called engagement. It’s not about how many followers you have. It’s about how much engagement you drive. The Facebook algorithm rewards you for creating content that keeps people on the platform. The reality is it doesn’t matter if no one is watching you today. There will always be more people watching later on. If you do live video every day, you will see results. The worst that can happen is that you refine your message even if no one watches you live. Engagement and consistency - those are the magic combination. You have to get out of your own way and just give it a try. It’s free and you have nothing to lose. As a direct result of doing the live videos on Facebook, Frank has sold over $15,000 worth of products in one day from one presentation. If you see a bunch of people doing something and it’s obviously working for them, don’t listen to the voice that says it’s not going to work for you. Frank’s biggest regret is that he didn’t start doing it sooner. Building an audience that watches your stuff and that you can remarket to is the biggest opportunity online right now. If you do the exact same things you did in 2018, do you think you’ll do better in 2019? Probably not because marketing is always progressing. The videos you make today will live forever. People will watch them for years to come.
  • 00:32:47

    BEAST MODE: How To Go All In

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    Frank pulls back the curtain on operation BEAST MODE and reveals how he’s been using live video and organic content to sell his new book, Convert 2.0: How to Create Internet Campaigns That Sell. Learn why the number of followers you have doesn’t matter and what you should focus on instead and why the Intent Based Branding strategy is the most effective method of selling more of your products online.

    There are more ways you can make offers beyond just email, many of which are even more effective. Email is becoming less effective, but that’s being balanced out by other channels that are becoming more effective. Channels like podcasting, YouTube, Facebook, and Instagram. Frank began promoting his book on those channels in a way that could be tracked as an experiment. Besides generating a fair amount of revenue, the really interesting thing about this kind of promotion is the synergistic effect it has with the other forms of marketing you are doing. The first step Frank does is sit down and come up with a few different ideas that he can talk about. Then he goes live to Facebook and YouTube. There may be a better way to do something, but that shouldn’t stop you from doing something now. We tend to discount the number of views a video gets, but if you think about speaking to a couple hundred people in person, it puts those views in perspective. All of your videos are assets that can be leveraged over time. Once the video is downloaded, the next step is to take the audio from the video and create a podcast. Frank’s podcast manager went back into his library of podcasts and added in a small commercial that Frank recorded on his smart phone. This made all of his past episodes an additional channel that drives traffic to his book. Instagram fits into the whole plan by using stories that point back to the YouTube channel. Frank is no Instagram expert, but it has been effective for driving traffic to his book funnel. None of which is paid traffic, it’s all organic. Frank is supplementing his video content with organic and occasionally unrelated posts on both Facebook and Instagram. Even if you have a small following, start going live and putting out content. Followers don’t mean anything, even Frank started with no followers in the beginning. The trick is to go back and look for content that has been well received, and take it and run it as an ad. Then retarget the people who watch a certain amount of the video with other ads. Frank’s entire strategy is around Intent Based Branding. He takes content to strangers and then retargets them with more content and eventually offers. The offers can be in the form of videos or other content, the form doesn’t matter. The point is to create an audience you can put offers in front of. If people don’t watch certain videos, Frank will continue to create new videos on different topics and keep showing them to that audience. Frank discovered this process when his ads stopped working back in July. People started copying Frank’s ads which reduced their effectiveness so he had to come up with a way to advertise that couldn’t be copied. He started going live with video and that generated a ton of interest in Frank’s private client group. The answer to the question of “how many videos should I make?” is: as many as you can. The audience is the new email list. It doesn’t matter how many followers you have because your audience is who can show content to. This strategy done badly is still better than not doing anything at all.
  • 00:09:45

    The REAL Secret To Marketing Success

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    Frank reveals the simple secret to true marketing success... and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing.

    Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base. Frank relates the tale of a client who runs a traditional business that had stabilized and was now on the mission of acquiring new customers. Because Frank’s client was a local business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget that worked out well, so the natural next step was to run the ads again. When people aren’t used to advertising, it freaks them out. Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Even with the report, it can be easy to think about ad spend the wrong way. The single biggest secret in marketing is math. The sole function of business is to multiply capital. You have to be able to focus on the return you generated from your ad spend than the money you spent. Follow the math. If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as humanly possible. Look at how much it costs you to do something, if it’s profitable keep on doing it.
  • 00:18:07

    Hidden In Plain Sight

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    Frank reveals how some of the most powerful and profitable marketing strategies are hidden right in front of you in plain sight. Listen to Frank as he explains the power of the two magic words that turn one offer into multiple offers and why being perceptive to your audience could be the missing piece of the puzzle for your business.

    The answers to nearly every marketing question are always hidden in plain sight. The first thing Frank asks new clients is ‘what is our objective?’ The second is ‘what assets do we have to work with?’ Inevitably, each client says that something they did worked really well amongst a pile of other things that worked a bit or not at all. The question is always ‘why don’t you do the thing that worked really well again?’ Most people only communicate with their list sporadically. Frank’s advice to those people is to do something outside of their comfort zone, typically to email their list three times in one week. The 9 word email can be extremely effective here. Don’t focus on what didn’t get done, you want to focus on what got done. The main objections most people have to emailing their list more often are: the list will get mad at them for emailing them so often, and they don’t know how to make the same offer over and over again without being boring and redundant. The average person gets 140 emails a day. They are probably not seeing your email at all. There are two magic words to the problem of being boring: “Reason Why”. Use the reasons why someone would benefit from taking you up on your offer. What are some clearly obvious reasons to talk to you? Explore a variety of subtopics related to your main topic that each go into your potential offer from a different approach. When going into a new market, you should build a warchest because it may take a while to generate a positive ROI. Use a number of different angles to explore your possible offer. Being perceptive and having fluidity with your marketing can be very profitable. Once you have an asset that’s effective at selling your offer, you should constantly be making content that is driving traffic to that asset.
  • 00:11:56

    Listen To This If You Want To Sell More Stuff

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    If you’re trying to come up with a great offer to pitch to your audience, you’re going to want to listen to this whole podcast. Frank Kern breaks down the classic copywriting formulas and shows you why simpler is sometimes better. Stop staring at that blank page, use these time tested copywriting formulas to jump start your offer instead.

    “Motion beats meditation.” -Gary Halbert An offer made badly is better than no offer at all. Our income is in direct proportion to the number of offers we make. It’s also in direct proportion to the amount of goodwill we have. One of the most unpleasant things in marketing is staring at the blank page. There is a particular formula that has been working very well lately for Frank and his clients. “Sometimes the easiest way to sell a horse is to run an ad that says ‘horse for sale’.” -Jay Abraham A lot of internet marketing strategies may work well but they can be very hard to implement. Sometimes easier is better. Dog whistle copy is copy that is only relevant to people who want to buy your type of stuff. The dog whistle copy formulas are the easiest way to write copy without getting stuck. This formula works so well there is a series of photography books that use it in their titles. “Read this or watch this if you want big results” is a very effective formula. If you’re having trouble with your offer, it’s probably because you are having trouble getting started. This is where these formulas really come in handy. There are powerful phrases that you can use to keep your audience reading and watching including ‘because’ and ‘here’s why’. None of this is new, it’s been around for at least a hundred years. We get pretty caught up trying to get fancy on the internet, but if you do the basic stuff that has always worked and apply that to the internet, it works pretty well.
  • 00:10:55

    What To Do Next

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    Learn the simple two-step process that you can use to make more money in 2019 while avoiding the biggest mistake that entrepreneurs make all the time. Stop focusing on your strikeouts, and instead, start multiplying your homeruns this holiday season and make 2019 your best year yet.

    The question that comes to mind near the end of the year is “what do I do next?” You’ve probably had some months this year that went really well and some that went not so well. As entrepreneurs, we always like to come up with new things to do and tend to forget about the stuff that’s already working. We also almost never forget about the stuff that didn’t work. You could make $10,000 today and that would be great, but if you lost $10,000 you would probably think about it for weeks. If you want to make 2019 significantly better than this year, the first step is to make a list of every month’s individual revenue in 2018, then look at your two best months and make note of them. Go into your shopping cart solution and look for the biggest revenue driver for those months. This will tell you the things that made you the most money in the past 12 months, at the very least then you’ll know what you should be selling. Next look at your CRM and look at the emails that you sent to sell those things, save those emails and set them aside. Finally look at the ads you used to sell those things. The thing to do next is to just do that stuff again. Run those same campaigns and ads again. Start with your best selling product first, then do your second best product and so on. Don’t wait weeks to send out your next campaign, take a day off and then start up the next campaign. This time of year is the best time to sell things because so many of us have been programmed to buy during the holidays. Don’t waste it.
  • 00:24:49

    BEAST MODE

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    Discover the true definition of “beast mode” and why you don’t need email to sell things online. Find out how Frank is experimenting by selling his new book, Convert 2.0, using only channels other than email and how he is generating an incredible ROI while doing it. Get a behind-the-scenes look as Frank opens up his ad accounts and shopping cart so you can see exactly what’s working and why.

    Beast mode is to always be taking forward action towards meeting your objective. You have to always be promoting your stuff if the sale of your stuff is your primary objective. It’s easy for the brain to look at a situation and think “that didn’t work!” but you have to look at things from a realistic perspective. Not everyone reads their email. If you sent out a series of three emails to your list and they didn’t take any action, maybe they just didn’t see your message. We’re all so dependent on email that we overlook all the opportunities we have to go into beast mode and what else we have available to us. You need to take advantage of every single opportunity you’ve got, every single day, all the time. Email is a primary communication channel. That means that while still effective, email is gradually not working as well as it has in the past. Anyone who has had a list for the last few years has seen their open and click through rates decline year by year. The good news is we’ve been gifted with a number of other channels including Facebook, podcasting, Instagram, YouTube, and more. The only way for someone to learn about frankkernbook.com is through one of those alternative channels. Frank opens the kimono and reveals three separate funnels revealing his results selling his new book on his podcast, his Instagram profile, and his Facebook account. Frank admits he was wrong about posting on social media, but with a caveat. You don’t want to just rely on organic traffic to make your efforts exponentially better you have to layer it with advertising. You shouldn’t depend on email but you should use it synergistically with advertising. Frank has been getting a fantastic ROI on his social media posts because he has been pushing content to the market consistently. There is a considerable difference between advertising to people who have already consumed some of Frank’s content and the campaigns targeting a cold audience. Always be taking action to advance the position. If the objective you are trying to meet is selling more stuff, promote everywhere you can. Promote on social media, create videos for YouTube, take the audio and start a podcast. Grow your following, grow your list, always be adding value, then always be making offers.