Episodios
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In today's episode, I'm sharing that I'm going to be taking a pause on this podcast. I have mixed emotions about this decision, but I have a lot going on in my life right now. We just had another baby, and we bought another business, so I feel I'm being called to spend time in other places.
I'd also like to find some clarity on what this podcast is about. It started as an agriculture and rural business podcast, but I've really spent a lot of time talking about entrepreneurship. So, I'll use this time to figure out what direction to take this podcast in. And I'll still be providing business coaching and running Snowy Mountain Marketing as well as our new business, 406 Design.
I appreciate everyone who has been listening, and this isn't a goodbye! This is just a pause for now; I will talk to you soon!
Business Accelerator Membership
Snowy Mountain Marketing
406 Design
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In today's episode, I talk about my basic $100k marketing strategy that can help move your business forward. I share my history of what I faced striving for that number, really wanting to find the formula that worked for me. You'll also hear the importance of sticking with a strategy for at least 90 days, even though it's difficult to wait for results when you want them quickly. Showing up consistently with your efforts is key.
My strategy teaches you to start with the least amount of offers to be clear and concise to your audience. It also shows you how to build a content creation plan with content pillars and structured media posts. You want to focus on building relationships by providing free value and making it easy for people to buy from you.
You can learn more about the strategy I talk about in this episode in my Business Accelerator Membership.
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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¿Faltan episodios?
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Snowy Mountain Marketing, my website development company, was started in 2020. I was so excited to land my first client, who was looking for a professionally developed website. I knew how to develop it, but I didn't exactly know what to put on it. I learned from Donald Miller's StoryBrand how to clarify messaging and copy that is simple yet drives conversion.
In today's episode, I'm sharing the three questions your website must answer to ensure it's making as big of an impact as possible. This episode will help you start your strategic framework to ensure the content on your website brings you the most business.
Snowy Mountain Marketing
StoryBrand
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In today’s episode, Charlotte Leyden and I talk about her entrepreneurship journey. She shares her background of starting with her Leyden Livestock Marketing company and pivoting into creating Colorado Horse Sales.
Charlotte dives into what it’s like to have fast growth in business, the challenges she has faced, the rewarding outcomes, and how expansion is possible. She drives home that maintaining clients and providing a great customer experience is the top priority.
Follow Colorado Horse Sale on Instagram
Visit the Colorado Horse Sale website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In today’s episode, Brandi Lahey and I talk about all things entrepreneurship in rural Kansas. Brandi has a degree in nursing and didn’t set out to be an entrepreneur, but her rural location, staying home with her children, cooking for harvest dinners, and doing tasks on the farm made her look for something to fill her cup even more.
Brandi’s first business, Cimarron Prairie Farms, started by growing hops and selling them to local breweries. She later opened a mobile bar, The Tipsy Farmer, a unique and rare business model for Kansas when she began in 2021. The mobile bar was a part of different events, which led her to purchase a property with an old horse barn to turn into a wedding venue, Wild Sage Ranch.
Brandi shares different dynamics of entrepreneurship in a rural town, including the obstacles and challenges, as well as the most rewarding and exciting parts. We also talk about professional and personal development and how big of an impact it can make.
Follow The Tipsy Farmer on Instagram @the.tipsy.farmer or visit the website
Follow The Wild Sage Rance on Instagram @thewildsageranch or visit the website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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I am so excited to share that this is my one-hundredth episode! I have been podcasting for almost two years, and I can’t believe it. Every week, I hope my episodes give you and your business value. Since today is a big milestone episode, I wanted to give you a little behind-the-scenes look at what it looks like to start and grow a podcast. Hopefully, it will help guide you if you’re wanting to start a podcast of your own!
When I started my podcast, my main goal was to market my business. But I also wanted to share my business knowledge and help others learn more about me before they enter my coaching programs.
There are a lot of logistics for a podcast. I tried to manage the editing process for a very short time before I realized I couldn’t give up that much time from the rest of my business. So I hired my podcast manager, Jill Carr. I plan and record the audio, and then Jill’s team takes it, edits it, mixes it with my intro/outro/commercials, and uploads it to a podcast platform. They also create Instagram Reels for my podcast that I can post on social media as well. There’s just a lot to it all!
If you’re an entrepreneur, your time is best spent creating and recording the content for the podcast and delegating the rest. If you can commit to consistency, you’ll continue to grow.
My podcast manager: Jill Carr Podcasting
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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If you’ve listened to my podcast or worked with me before, you probably know how much of an impact the very first coaching program I joined had on my life and my business. One of the biggest things I learned from that program was how much of an influence the people around me had on my habits, my thinking, and my life in general. It’s when I learned you are who you hang out with.
My beliefs stemmed from what the people around me said and thought. And if I wanted to change that, I had to change who I was spending time with. I wasn’t ready for that at all, but as I started to progress in my business, I understood how important it was for me to surround myself with high-level thinkers and entrepreneurs. This was a huge step in my personal development. I want to now be in the room with people who have proven to be successful so I can learn more and grow.
In today’s episode, I encourage you to do a good audit of who you hang around with and how they may be influencing your success. Are they inspiring and adding value? Are you taking in negativity from them that could be holding you back? This episode walks you through how to level up.
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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I recently wrapped up my 6-month Immerse Mastermind. The women in this mastermind had the foundational pieces of their business in place but used it as a place to get more support, come together twice a month to talk about their businesses, brainstorm, and grow together.
One of the themes we discussed was how to get more visibility. The ideas we discussed can apply to service or product-based businesses. The main goal is to answer these questions: Where is your ideal audience, where are they consuming content, and where can you reach them? You want to avoid spending marketing dollars or wasting time on an audience that isn't your ideal customer.
In this episode, I'm sharing 5 ways to become more visible in your business, including collaboration with other businesses and content creators on social media, utilizing your local newspaper to drive awareness, being a guest on a podcast, participating at conventions, and hosting an event at your business.
People need what you offer in your business; they just don't know you exist. As business owners, it's our job to gain visibility and reach our audience.
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In today’s episode, I share multiple reasons why you need automation in your business. Automation is a tool that completes tasks without you needing to be physically present. These tools take the manual work off your plate and give you your time back. I recently watched a man sharing information about his business, which often brings in 800k a month, and he said automation is one of the biggest reasons for his success. In this episode, I want to encourage you to take inventory of your business and determine what efficiencies you might be missing out on.
The biggest statistic that impacted me was hearing that when businesses lack automation, they lose 20% to 30% in revenue. Spending the time and money upfront to implement different automation tools is worth gaining that revenue in the long run. Putting automated processes in place saves time and money, reduces human errors, increases efficiency, reduces costs, speeds up deliverables, helps your employees, and ultimately increases revenue.
A few of the tools I mentioned: Dubsado, Asana, HoneyBook, and videos from Codie Sanchez.
Follow our new business on Instagram @406Design
Visit the 406 Design website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.
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In this episode, I'm sharing the secret to business success. If you haven't listened to the podcast before, I'm Aly Robins, and I help service providers reach their first 50k-100k in business. I own three businesses, and I love sharing how I have reached success, as well as the lessons I've learned along the way.
The secret to business is simply to serve your clients or customers well. Go above and beyond to serve them and create a great experience. In my businesses, I lean heavily toward serving our customers well. When you focus on that aspect of your business, everything else falls into place. Solving the customer's problems, communicating, and following through with what you've promised all lead to serving well.
Tune in to hear examples of how I go above and beyond in my different businesses to give you ideas on how to level up your customer experience. I'm also sharing a quick update on our rebranding, which is coming soon, and I'm so excited!
Follow our new business on Instagram @406Design
Visit the 406 Design website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In this episode, I’m doing a recap of month one of taking over the business we purchased called 406 Design. As I’ve shared in previous episodes, the first month has been hectic! One of my biggest learnings is that if you’re planning to take over a business, make sure it’s in the contract that the sellers will help train and guide you. We were so lucky to have the help from the previous owners to get us started on the right foot. If this isn’t possible, hire a consultant to help.
Within the six foundational parts of a business I teach and coach: mindset, leadership, your offer, marketing, sales, and business management, I’m concentrating on which area I need to focus on to fix holes right away. The top one is business management right now. Our top priority is making sure clients are getting their orders in a timely fashion. To do that, we implemented a new software called Printavo. This will help us streamline orders and make production efficient. Join me as I will continue to share what we’re learning as we take over our new business!
Follow our new business on Instagram @406Design
Visit the 406 Design website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In this episode, I'm diving into weeks 2 and 3 of our new business, 406 Design! I'm sharing the learnings from the first couple of weeks of owning a new business. It's chaos, but it's been so fun! In weeks 2 and 3, we're digging in to learn as much as we can, we're checking in with employees, studying new software we will implement, and continuing to focus on customer service. Tasks on the horizon include the website, learning everything employees do, and implementing the new software. This episode will reiterate how important it is to set up the back end of your business to be as efficient as possible.
Follow our new business on Instagram @406Design
Visit the 406 Design website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In this episode, I'm diving into the first week of our new business, 406 Design! In week one, we are focusing on how to keep orders coming in to keep the customers happy and get inside the business sellers’ heads to fully understand the business more. I'm also thinking of the next tasks, which are to understand the employees' tasks from a high level and dig into what processes and systems we can implement to alleviate any inefficiencies we find. Join me to learn more about week one!
Follow our new business on Instagram @406Design
Visit the 406 Design website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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I'm excited to share more on our new business, 406 Design! In this episode, I'm sharing our backstory of purchasing this new business. Financial and time freedom are our biggest goals, and buying businesses to reach that goal faster is key for us. We didn't want to work 9-5's forever, so tune in to hear our plan and how we're executing it now.
Follow our new business on Instagram @406Design
Visit the 406 Design website
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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Sales can be fun, and it doesn't have to be hard! You just have to figure out what works for you. There are some foundational pieces that need to be in place to grow your business through sales, and one of those is following up. In today's episode, I dive into why you should be following up with clients, how to follow up, and how to create a strategy that will fit you and your business to help you avoid leaving revenue on the table.
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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Recently, I was listening to an educational podcast, and I hit a point where my mind was overwhelmed and had to shut it off. I love learning through books and podcasts, but there comes a time when learning too much becomes a problem. In today's episode, I'm sharing why continuing to consume information can keep you in an analysis paralysis phase. Learning too much keeps you from taking action and can cause you to doubt the action you're currently taking and slow your business growth. In this episode, I dive deeper into how to exit this learning phase and focus on action.
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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We should all be able to step away from our business. We have to set them up for success so they can run without us when we need or want to be gone. In today’s episode, I’m sharing how I’m preparing to be out of the office for six weeks. I’m going on maternity leave soon, and I am working ahead to make being gone seamless.
With this being my second maternity leave, I have learned several lessons and tips from my first. I’m giving you all the details on how I’m planning ahead with content creation, marketing, membership projects, delegating tasks, and a process for landing sales. This episode gives you a guide to be out of the office and still reach success.
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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In today’s episode, I’m sharing my experience with quitting my nine-to-five job to launch my own business and how people reacted to that decision. People thought I was crazy! But I followed my dream and my goals anyway. Most people will think you are crazy as you set off on your entrepreneurship journey. The key is to know who to take advice from and who to keep in your inner circle versus tuning out those who don’t own their own business or haven’t walked where you have. This episode is all about trusting yourself and ignoring the rest.
I’d also like to invite you to the Business Accelerator Membership, a business membership to grow your service-based business through on-demand courses, monthly masterclasses, and a private online community. This membership gives you a space filled with like-minded entrepreneurs and provides guidance to help you reach your first $50k and beyond in your business! Sign up for the Business Accelerator Membership.
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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Do you ever feel like Instagram is sucking the life out of you? It’s hard to stay consistent with content creation. But I want to emphasize how important social media content is as it’s the catalyst to business growth. Content creation is designed to help you build an audience and nurture relationships with present and future customers.
In today’s episode, I want to share how I attract high-quality followers and turn them into sales through content creation. I’ll give you step-by-step instructions on how to create and batch a month’s worth of content to streamline the process for efficiency and success. You can download the planning document I use to batch content and follow along as I walk you through it in this episode.
I also want to invite you to my FREE masterclass on 5 steps to your first $50k for service providers. In this masterclass, I provide the exact strategy I used to get my business to the first $50k. Visit the link below for more info!
Episode 86: 5 Steps to an Outstanding Marketing Plan
Instagram Content Planning Guide: https://snowymountainmarketing.ac-page.com/instagram-content-planning-guide
5 steps to your first $50k: https://snowymountainmarketing.ac-page.com/5-steps-to-50k
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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Do you ever feel completely overwhelmed by marketing? It’s a never-ending cycle of trying to keep up, and I get it! In today’s episode, I’m sharing tactics to not only increase the quality of your marketing strategy and content creation but also help with efficiency in your marketing planning and execution. I share 5 steps you can take to create an outstanding marketing plan. You’ll hear different variables to consider when creating your plan, and I dive deep into some of the tactics, like how to perfect your marketing messaging.
I also want to invite you to my FREE masterclass on 5 steps to your first $50k for service providers. In this masterclass, I provide the exact strategy I used to get my business to the first $50k. Visit the link below for more info!
5 steps to your first $50k: https://snowymountainmarketing.ac-page.com/5-steps-to-50k
StoryBrand: https://www.mystorybrand.com
Follow me on Instagram @alyrobins1
If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.
Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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