Episodios
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It's been more than ten years since Stephanie Rasamny founded MainSpring Media Communications -- one of the first companies to develop email- and other Web-based annual giving fundraising strategies specific to education. A proud Duke University grad (aren't they all), Stephanie had a hand in Duke's first-of-its-kind video "flash" appeal back in 2002 -- a model that became a standard element of most annual giving calendars. Bob and Stephanie discuss short-term blitz appeals, online ambassadors, mobile-friendly giving, and some of the other trends that have shaped -- and are shaping -- online annual giving.
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Dvorit Mausner has left her position with the University of Pennsylvania "Proud Penn Traditions" program for a new career in consulting. Before leaving, she chatted with Bob about the goals and successes of Penn's efforts to teach a culture of loyalty and philanthropy among students and recent graduates.
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Barack Obama pioneered a number of new Web-based strategies to solicit gifts and engage volunteers. How do you differentiate a good Internet annual giving strategy from a passing Internet giving strategy? Listen to a 5-minute introduction from Bob's presentation at the 2008 CASE Asia-Pacific Conference.
