Episodios
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In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing.
Newsletter: www.dapper.agency/resources/newsletter
Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/ -
In this episode, Tycho breaks down what a content marketer really does and explains why this role is more important than most people think.
Newsletter: www.dapper.agency/resources/newsletter
Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/ -
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If you cannot get your prospect's attention, you will never convert your prospect.
In this episode, Tycho shares content ideas that will grab your prospects' attention in 2025.
Newsletter:
https://www.dapper.agency/resources/newsletter
Tycho's Personal Linkedin:
https://www.linkedin.com/in/tycholuijten/ -
In this podcast Tycho explains how he grows his revenue with 80-100% YoY by applying the Niche Famous Framework.
Newsletter:
https://www.dapper.agency/resources/newsletter
Tycho's Personal LinkedIn:
https://www.linkedin.com/in/tycholuijten/ -
In this Podcast, Tycho talks you through the main bottlenecks for demand gen teams when it comes to generating pipeline.
Newsletter:
https://www.dapper.agency/resources/newsletter
Tycho's Personal Linkedin:
https://www.linkedin.com/in/tycholuijten/ -
In this podcast, Tycho talks about B2B marketing funnels, through the lens of content. What is the type of content that'll help you grab initial attention of your prospect?
And what is the type of content that you can use to get your prospects more engaged in a later stage?
These questions and more, Tycho will answer in this episode of B2B In 15.
Newsletter:
https://www.dapper.agency/resources/newsletter
Personal Linkedin Tycho:
https://www.linkedin.com/in/tycholuijten/ -
In this podcast, Tycho talks you through the perfect set-up for a Demand Gen team.
Newsletter:
https://www.dapper.agency/resources/newsletter
Personal Linkedin Tycho:
https://www.linkedin.com/in/tycholuijten/ -
Tycho reveals how he measures short-term success in Demand Generation.
Newsletter: https://www.dapper.agency/resources/newsletter
Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/ -
Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that will help you to make better content, faster.
https://www.dapper.agency/resources/newsletter
https://www.linkedin.com/in/tycholuijten/ -
In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.
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In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong levels of revenue.
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Tycho shares all his secrets around Demand Capture in his new podcast episode.
1 How to make cold outreach work, and get you new business
2 How to NOT use Google Ads
3 The newest Google innovations that’ll change how people search
4 How to leverage comparison websites
5 And more! -
In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and very little time. After this podcast you won't have an excuse not to make video content again.
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Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SMEs) of the organization. However, the SMEs are busy and have a hard time staying committed to co-creating content with the marketing team. We see this happening again and again. In this episode, Tycho shares his three main tips for keeping SMEs involved in content creation.
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Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your category. That is the effect of Niche Fame. In this episode, Tycho tells you how the Niche Famous Framework is different from 'awareness' and 'demand generation'. More importantly, he shows you how you can become Niche Famous yourself.
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In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube.
https://www.linkedin.com/in/tycholuijten/
https://www.dapper.agency/resources/newsletter
