Episodios
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Great content doesnât just informâit inspires, builds, and connects with an audience on a deeper level. In todayâs episode, weâre excited to chat with Drue Stinnett, Senior Content Strategist at HubSpot! Drue walks us through her journey, from navigating the post-college job market to landing her dream role at HubSpot during some challenging times. She shares her approach to content strategy, the unique hurdles of B2B marketing, and how she strikes the perfect balance between quality and quantity in content creation.
Weâll also explore how Drue and her team are using data to take creative risks and launch innovative projects, all while proving that small, agile teams can make a huge impact in marketing.
Join us as we discuss:
HubSpotâs ability to use data to drive content decisions, balancing quality and quantity.The guidance HubSpot offers to help users effectively implement technologies like AI.How small, resourceful marketing teams can achieve big impact with innovative strategies. -
When everything feels urgent, itâs easy to lose focus. With leaner teams, tighter budgets, and increasing pressure to prove value, many organizations are stuck in a cycle of doing more but achieving less. Could the solution lie in doing less, but better?
In this episode, Lindsey Slaby, Founder of Sunday Dinner, shares her bold vision for modern marketing. She dives into the value of building curated communities, like her exclusive 400-member Slack group that sparks collaboration and innovation among top-tier marketers and creatives. Lindsay also explores the strategies for integrating brand and performance efforts, leveraging AI for smarter content creation, and focusing on high-impact initiatives to help organizations achieve more by focusing on less.
We also explore:How annual planning can become your businessâs ultimate power move.Breaking down the myth of "brand vs. performance" for seamless storytelling.Unlocking high-value opportunities with low and mid-funnel content optimization.Why taste is the modern marketerâs secret weapon. -
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Your next big marketing move isnât buried in your paid ads or latest campaignâitâs staring you down in the mirror.In this episode, Adam Robinson, CEO and Founder of RB2B, dives into why personal branding has become a crucial growth lever in B2B. With over 100K LinkedIn followers built around his edutainment approach, Adam shares the strategies and insights that helped him craft a compelling personal brand and grow his businesses.
We also discuss:Why the future of B2B marketing is personal, humanized, and authentic.How moving from full-time content creation can drastically impact your brand.The importance of being the âfuture versionâ of your ideal client to create content that drives business.Practical tactics for crafting engaging hooks and polarizing content that will boost your brandâs visibility and growth.And much more. -
Great marketing is born at the intersection of art and science, where strategy effectively meets creativity.
In this episode, we chat with Dan J. Levy, Senior Director of Product Marketing, Content, and Communications at LivePerson, to uncover the sophisticated mechanics behind brand storytelling in conversational AI.
Dan shares his expert approach to weaving compelling narratives that resonate deeply with audiences, ensuring messaging aligns seamlessly with customer values. He reveals why LinkedIn remains an unparalleled platform for fostering authentic connections in the B2B space and explains how to leverage emotional intelligence to drive decision-making in a complex market.
Join us as we discuss:
How ChatGPT can turn one piece of content into multiple formats, simplifying complex products into effective go-to-market strategies.The power of brand storytelling: combining customer research and strategic storytelling to create a compelling, consistent narrative.AI and Human Connection in B2B marketing: how leveraging AI to understand emotional drivers boosts customer engagement and fosters lasting loyalty. -
LinkedIn has consistently proven itâs at the top of its game, no matter the economic climate. Whatâs the secret behind their success?
In todayâs episode, Santi Pochat, LinkedInâs VP of Brand Marketing, shares his perspective on investing in brand longevity and authentic storytelling to drive success even in tough times. Santi takes us through his journeyâfrom Argentinaâs vibrant advertising scene to leading brand initiatives at global giants like Google and Samsung. He also sheds light on how brands can thrive in a decentralized market and how LinkedIn is evolving into a dynamic hub for continuous career growth.
Join us as we discuss:Investing in brand consistency during downturns drives faster recovery and stronger positioning in upturns.Strong brand perception in B2B enhances client engagement, reduces churn, and improves sales efficiency.Decentralizing through employee advocacy and authentic content builds genuine connections with audiences. -
Social media is flooded with short-lived food trends and recipes, but a few brands know how to keep their edge.
In this episode, Elie Ayrouth, the brains behind Foodbeast, dishes out a spread of insights, breaking down how Foodbeast reels in over 100 million people each month. He also gives us a sneak peek into his plans for expanding into consumer packaged goods and why live events are a game-changer for building a tight-knit community.
Join us as we discuss:
The invaluable impact of in-person events, in building a unique, engaged community that online interactions simply can't replicate.How Foodbeast maintains agility and innovation without losing focus on what already works.Why authentic human storytelling is so important and how it can forge deeper connections with the audience, helping you stand out. -
Routine processes can stifle innovation and allow competitors to pull ahead. How can companies stay agile to deliver fresh, impactful work?
In this episode, we explore design operations with Tamara Austring, Senior Design Producer at Zapier's Brand Studio. As a leader in the design space, Tamara explores how adaptable, people-centered processes are the key to keeping creative teams nimble, efficient, and ready to innovate at every turn. She shares the high-stakes strategies behind continuous evaluation, the power of retrospectives, and why celebrating both wins and failures is essential for creative growth.
In this episode, we discuss:
Why static workflows are the enemy of innovation, and how to evolve them to stay competitive.The balance between leveraging AI for efficiency and maintaining the human intuition that makes your brand unforgettable.How creating a culture of trust, transparency, and challenge fuels creative teams to outperformâand what it means for the future of marketing. -
When your customers donât speak tech, how do you help them choose wiselyâand trust you along the way?
In this episode, we welcome Chris Ollier, Senior Director of Demand Generation at Bonterra, to tackle the challenges of brand and digital strategy in the nonprofit sector.
With a wealth of experience ranging from Fortune 100 companies like Verizon and the NFL to independent projects, Chris shares his journey through diverse roles in creative design and tech startups. He discusses Bonterra's mission to drive social good through innovative software solutions for nonprofits and explores the complexities of maintaining brand authenticity amidst corporate transitions.
We also cover:The significant impact of brand consistency on performance metrics like market share and brand valuation.How valuable AI is in enhancing creative processes and the necessity for expert guidance and validation.Bonterra's approach to brand building, focusing on straightforward design, genuine customer connections, and alignment with social good initiatives. -
In this episode we host Stephanie Paturzo Swingle, B2B Marketing leader at Instacart.
We uncover how sheâs using innovative strategiesâlike AI-powered smart carts and dynamic co-marketing campaignsâto transform Instacartâs partnerships with CPG and retail brands, all in the name of (and informed by) the ambitious company vision of powering every grocery transaction. We discuss the power of brand, the role of content marketing in brand-building, and what itâs like to have a multi-sided brand and marketplace like Instacart. And, we take a look into how Stephanie strikes the balance between creativity and practicality.
Join us as we discuss:
How Instacart nurtures a healthy and inspiring creative environment where no idea is too outlandish. What it takes to appeal to emotion in a B2B marketing capacity. The crucial role storytelling plays in driving consumer engagement and boosting sales.And much more. -
Great companies donât just sell productsâthey leverage their brand to create connections that resonate.
In this episode, weâre thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to share her expert insights on how to make those connections truly count. Kira walks us through her strategic approach to aligning content with audience interests, the pivotal role a full-time copywriter plays in creating cohesive messaging, and how embracing diverse perspectives can help leaders overcome personal biases.
Join us as we discuss:
How to align your content with audience interestsâauthentic connections beat fleeting trends every time! Kiraâs concept of Brand Market FitHow to create seamless customer experiences at every touchpoint through design.If you want to dive deeper:
Subscribe to Kira's Substack, On Brand for ongoing expert advice on building a compelling brand narrative.Explore her course, Brand for Growth-Stage Leaders, to learn how to elevate your brand strategy as your company scales. -
âSales enablement is the bridge between marketing and closing deals."
For this episode of Best Story Wins, weâre joined by Travis Keith, VP of Strategic Client Content at JP Morgan, to explore the essential balance between sales and marketing integration. Travis shares a fresh perspective on uniting sales and marketing through authentic, help-first strategies.
Tune in to hear Travisâ insights on the evolving role of social media in shaping purchasing decisions and how aligning sales and marketing can foster a more cohesive approach, driving meaningful business results.
We also breakdown:
The importance of integrating marketing and sales to ensure teams have the right messaging and assets, bridging historical gaps.How regular leadership meetings align campaigns and foster teamwork, driving scalable content programs.Strategies for rethinking workflows and improving resource management to enhance efficiency for large sales teams. -
The world of content is constantly changing, and only the best marketers can adapt to these evolving trends.
In todayâs episode, weâre joined by Alan Roll, Head of Brand Creative at Airtable. Alanâs journey from crafting narratives to leading innovation at Airtable is nothing short of inspiring. In a fast-paced market, he drives brand strategy through experiential content while leading a small but fiercely creative team. Alan reveals how Airtable has evolved in customer perception, gained a competitive edge in collaboration and operations, and shares real-world examples of its impactâalong with how customer feedback continually shapes their messaging.We also discuss:How a lean, multifunctional team structure can drive collaboration and deliver impactful content The AI benefits for productivity and accuracy, but the value of human creativity is irreplaceableHow shifting to a holistic brand approach can create a cohesive brand experience -
The differentiation of the brand and the owning of the brand comes by making sure everything is aligned.
In this episode, we are joined by Radu Ranga, Senior Director, Brand Creative at C1. He discusses how his creative journeyâfrom agency life to his pivotal role in branding for UFC and C1âhas shaped his approach to branding and marketing. Radu shares insights on how to align visual identity with core messaging, the importance of understanding the emotional and rational sides of brand decisions, and the risks that paid off in his career.
Listeners will learn:
How to align brand messaging across product, marketing, and sales teamsEffective risk-taking in creative projects and how to mitigate failurePractical tips for bridging the gap between design and strategy in branding -
Is your brand talking at people, or with them?
In this episode, we dive deep into the mind of Christopher âTophâ Clarke, Executive Creative Director at Intuit, the brand behind TurboTax. From his journey in creative leadership to teaching the next generation of advertising talent at ONE School, Toph shares insights into how brands can stay relevant by connecting with real people.
We will explore how personal stories, cultural immersion, and the power of authenticity can transform a businessâand a career.
Listeners will learn:
How brands can go beyond traditional advertising by embedding themselves in local communities.Why teaching not only empowers others but also sharpens your own skills as a leader and creative professional.The impact of leveraging personal narratives in creating emotional connections with audiences. -
What does being rich mean to you? Is it just hitting a number?
In this episode we are joined by Gretchen Leslie, President at I Will Teach You To Be Rich, as she shares how she and her team are empowering people to become rich, whatever that means to each individual. Gretchen talks about her hands-on approach to brand storytelling, the challenges of SEO in a volatile market, and the evolution from meticulous content creation to streamlined success.
We also discuss:
How overcoming apathy by promoting confidence and joy instead of guilt and shame can lead to more successful brands.The importance of finding a balance between financial management and personal fulfillment to become truly rich.How developing brand and style guides enhances efficiency in content production. -
Branding isnât about your appearance to your audience â itâs about the experience you cultivate for your audience.
This week, weâre joined by Dorian Stewart, Director of Demand Generation at Federato, to discuss his philosophy on fusing empathy for the end user with smart data to create impactful content that not only communicates, but resonates.
We also discuss:How to balance maintaining a unified brand with the constant need for speed and experimentation.Emerging trends in influencer marketing and in-person experiences in the B2B space.Why focusing on customer stories and solutions is often more effective than discussing product features. -
Great innovations come from great teams working together, doing more than they could individually.
And, to achieve this, companies first need to understand the problem they are trying to solve.
In this episode, we are joined by Joe Lazer, the fractional Head of Marketing at A.Team, a company revolutionizing how organizations build teams by leveraging AI. Joe shares insights into the tools developed at A.Team (Team Formation AI), the importance of brand storytelling in B2B marketing, and the emerging trend of internal evangelists as key drivers of brand and performance.
Listeners will learn:
The critical role of brand storytelling in building meaningful connections with audiences, even in the face of increasing AI-driven content production.Why cultivating strong internal voices within a company can deliver outsized impacts on both brand recognition and sales.The future of B2B marketing, with a shift toward more personalized, creator-led engagement strategies.Check out Joeâs book The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You, his newsletter on LinkedIn, and make sure to follow him for more B2B content. -
Healthcare has always been perceived as a very unauthentic sector in terms of brand and product. What are folks doing out there to change the landscape?
In this episode we are joined by Ryan Romero, Creative Director, Marketing & Product Design at Hoag Health System where he is trying to radically change how users interact with healthcare providers through innovative digital health products, to save lives and improve care. Ryan shares insightful stories about elevating Hoag's brand through authentic storytelling, innovative maternity campaigns, and the development of groundbreaking applications.
We also discuss:
Building design teams and a culture of innovation in a hospital setting with no prior design philosophy.Strategies to attract a younger audience through compelling narratives and creative marketing.Ryanâs philosophy on clear, usefulness and elegance, balancing emotive and factual elementsThe move towards creating a unified design system for Hoag, integrating motion and building meaningful user experiences. -
How does a cybersecurity startup blend retrofuturistic vibes with innovative anti-ransomware strategies to stand out in a crowded market?
Our guest today, Aaron Zide, Creative Director at Halcyon holds the answer to this question.
In this episode, Aaron shares invaluable insights on the challenges and opportunities of maintaining a distinctive brand identity while remaining agile and creative. He explores how Halcyon projects a retrofuturistic and serene vibe and discusses the innovative marketing strategies that have helped the brand cut through the noise and retain customers' attention in the long run.
We also discuss:
How to manage a global team while maintaining a unified brand tone and message.The need for open-minded adaptation and embracing new marketing channels.How to stay true to the brandâs unique identity while incorporating feedback and societal changes. -
Clarity is the cornerstone of brand success.
Understanding what your brand is to the core, and what it offers, enables you to craft a clear narrative and effectively market it.
In this episode, we are joined by Josie Jeffries, Sr. Director, Creative and Content at Webflow. Josie is a seasoned professional with an impressive career at leading teams in tech brands like X (formerly Twitter) and Slack, where she excelled in building brand awareness. She shares her insights on the importance of clarity and communication in marketing challenger brands and reveals strategies for managing change and persuading customers to switch to new platforms amidst fierce competition.
We also discuss:How to appeal to both the emotional and technical needs of stakeholders.The importance of balancing ambitious brand campaigns with conversion-oriented content.Strategies for prioritizing creative decisions based on their return on investment. - Mostrar más
