Branding (Re Perez)

Episodios

Branding (Re Perez)
30 ago 2023· Blowing Up
Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author and founder of Branding for the People. He helps entrepreneurs and conscious businesses build best-in-class brands that take their business to the next level.
Hosts Linda Claire Puig and Ari Iny explore with Re how to create a brand that creates, shapes and influences the desired perception that you want to have in the marketplace.
In this episode, we discuss:
Why branding is so much more than logos and color schemes – and how to create a brand that connects with your audience for lifeHow to show up in a way that’s authentic to you but also creates a perception of authority (this is much more effective than just making claims about your brand)How to build your brand around an emotional hook so that your audience feels deeply connected to youAnd much more!
“Technically you don't own your brand, it resides in people's minds.” —Re Perez
Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author of Your Brand Should Be Gay (Even If You’re Not), and CEO of Branding for the People, a strategic branding agency that helps entrepreneurs and conscious businesses build best-in-class brands. His clients often credit him for being the single smartest investment that took their business to the next level.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Re’s website
Re’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Branding (Re Perez) coming soon
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Products & Launches (Marcy Nelson-Garrison)
23 ago 2023· Blowing Up
Marcy Nelson-Garrison is a product coach, writer, visual artist and founder of the Coaching Toys online store. She helps clients develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money.
Hosts Linda Claire Puig and Ari Iny explore with Marcy how to launch exciting offers by injecting uniqueness and creativity into product creation.
In this episode, we discuss:
How to identify your unique, creative gift and build your offer, your launch, and your business around it (this is key to living your potential and loving your business!)Why everyone has an extensive background that they can draw on—and how to use your life experiences to enhance your businessHow to spark your own creative thinking and discovery process And much more!
“Learn what you need to learn, but just trust that you're enough to create a product that will be a best seller.”
—Marcy Nelson-Garrison

Marcy Nelson-Garrison, MA, CPCC, is a product coach, writer, visual artist and founder of the Coaching Toys online store. Marcy is a powerful advocate for creativity applied to personal development. A coach since 1999, Marcy’s clients hire her because they are ready to finally develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money. Marcy is the creator of the popular Card Deck
Master Class and The Product Lab.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Marcy’s website
Marcy’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Products & Launches (Marcy Nelson-Garrison) coming soon
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Technophobia (Anke Herrmann)
16 ago 2023· Blowing Up
Anke Herrmann, author of Taming the Tech Monster, is an online technology mentor who helps business owners make their business run smoother by simplifying their technology.
Hosts Linda Claire Puig and Ari Iny explore with Anke how to simplify your approach to technology so you can fearlessly use it to make running your business easier (even if you’re tech-phobic!).
In this episode, we discuss:
How to simplify your approach to technology to make running your business easier (especially great if you’re tech-phobic!)Why when Anke helps entrepreneurs overcome their tech-phobia, she does NOT start with technology (if your offer requires tech to create or deliver, you MUST start here!)How even the most tech-fearful person can actually fall in love with tinkering with software and figuring things out on their own (hint: it involves starting with the tiniest baby steps)And much more!
“When you have an idea for an offer, your first job isn't systems. Your first job is to make a sale.” —Anke Herrmann

Anke Herrmann is a multi-passionate linguist, teacher, dressmaker, software developer and coach, with the heart of a creator and the mind of an engineer. She's the author of Taming the Tech Monster and hosts the Passion Business Podcast. When she's not helping mission-driven coaches deliver impactful programs online without tech headaches, you can find her out and about with her dogs.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Anke’s website
Anke’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Technophobia (Anke Herrmann) coming soon
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Demonstration Webinars (Tom Poland)
9 ago 2023· Blowing Up
Tom Poland, founder of Leadsology, is a marketing mentor who gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses almost every week of the year.
Hosts Linda Claire Puig and Ari Iny explore with Tom how to generate all the new leads and client inquiries your business needs by running webinars that attract your ideal prospects while giving them a taste of your services.
In this episode, we discuss:
The secret to running webinars that attract your ideal prospects — while giving them a taste of your services (this leads to tons of new high-paying clients)How to leverage other people’s networks to magnify your marketing results (without adding more work to your plate)How to create a “persuasion sequence” that positions your offer AND is valuable to your audience, creating trust and authorityAnd much more!
“If you want to build your email list, the sweet spot to me is the webinar. It's asking people to put in an hour of their time. That's their skin in the game.” —Tom Poland
Tom Poland is a best-selling author. He started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenues of more than 20 million. Now he wants to show you exactly how to generate all the new leads and client inquiries your business needs, in just one hour a day.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Tom’s website
Tom’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Demonstration Webinars (Tom Poland) coming soon
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Daily Emails (Ellen Finkelstein)
2 ago 2023· Blowing Up
Ellen Finkelstein, founder of Change the World Marketing, spends 30 minutes every morning, seven days a week, sending an email to her list. Her subscribers love them. Her joint venture partners love them, too, because her approach drives tons of traffic to their offers.
Hosts Linda Claire Puig and Ari Iny explore with Ellen what makes her daily emails different, and how her approach often outperforms other affiliates who have 4x, 5x, or even 10x bigger lists.
In this episode, we discuss:
An unusual approach to daily email that lets you promote an almost limitless number of affiliate partners (who will happily promote you back, leading to your own audience growth and profits)How to use “micro stories” in your emails to connect anything to your offers — so you never struggle to come up with topics to write aboutA simple blurb you can add to your opt-in page that makes your subscribers want more emails from you — even daily!And much more!
“Sending daily emails builds up my reputation for being a coach. They see that I'm doing this every day and people really admire it.” —Ellen Finkelstein
Ellen Finkelstein, founder of Change the World Marketing, helps entrepreneurs who want to earn a living while helping to make the world a better place through speaking and writing so they get their precious knowledge out to the world. She goes the extra mile to guide them through marketing strategy and technology.
Ellen started her first website in 1999 as an author platform. During her 20-year career as an author, she's written 11 published books with McGraw-Hill and Wiley, and self-published 10 e-books, ranging from 20 pages to 1200+ pages. Since then, she’s developed e-mail lists of more than 22,000 and a social media audience of more than 100,000 — a lot of that through partnering.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Ellen’s website
Ellen’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Daily Emails (Ellen Finkelstein) coming soon
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Done-for-You (Abe Crystal)
26 jul 2023· Blowing Up
Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.
Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business.
In this episode, we discuss:
How you can design done-for-you offers that empower you to solve more problems for your audience—without requiring any ongoing time or effortWhere you should start when developing your own done-for-you offers (and the very first question you must ask) so you can create as much value as possible for your clientsHow to create “white label” offers that your clients can easily customize to suit their own purposes (this type of done-for-you offer can be used in an enormous range of niches)And much more!
“There's just a wealth of opportunities for coaches to use courses in a way that's complimentary to their core coaching.” —Abe Crystal

Abe Crystal, Ph.D., is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches and small businesses. Ruzuku has hosted more than 75,000 courses serving more than half a million students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill. He is an adjunct professor in the School of Education at UNC-Chapel Hill, where he teaches seminars on educational innovation.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Abe’s website
Abe’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Done-for-You (Abe Crystal) coming soon
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Masterminds (Susan Epstein)
19 jul 2023· Blowing Up
Susan Epstein, LCSW, is a business coach and strategist who works with coaches, therapists and healers to fill their practices and then leverage their time with groups and masterminds.
Hosts Linda Claire Puig and Ari Iny explore with Susan how to quickly create revenue and a pipeline of clients by establishing a mastermind or group—and what the important distinctions between those two formats are.
In this episode, we discuss:
How Susan used her expertise to create a supportive mastermind of caring peers that generated over $56,000 in 9 months…with a process you can easily followWhy you don’t need to get a hotel, hire staff, or “overproduce” an in-person mastermind event (most people take this approach and end up losing money)—and how to run a profitable mastermind in a much easier, less expensive wayWhy running a mastermind is not the same as offering group coaching…in fact, running a mastermind is much more rewarding and requires a lot less effortAnd much more!
“The power in masterminding is in all the people. So don't don't worry about the money for the first 10. It doesn't matter. That's your foundation.” —Susan Epstein
Susan Epstein is the founder of Highly Profitable Practice, which provides coaching and mentoring services to seasoned professionals who want to scale their coaching business. Susan has more than 20 years’ experience as a business coach and strategist helping men and women
create coaching programs that give them a lifestyle business and the financial independence they want.
Susan currently offers coaching programs that focus on enrollment and sales strategies for coaches and consultants.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Susan’s website
Susan’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Masterminds (Susan Epstein) coming soon
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Personalized Messaging (Josh Turner)
12 jul 2023· Blowing Up
Josh Turner is the founder of Connect 365, a software company that has helped businesses generate hundreds of millions of dollars in revenue by automating personal messages that result in more leads, more sales appointments, and better relationships with prospects.
Hosts Linda Claire Puig and Ari Iny explore with Josh how to reach (and close) more prospects easily with “content leveraging” and personalized messaging.
In this episode, we discuss:
A proven system for generating warm, pre-qualified leads in any niche by leveraging other peoples’ content (this system took Josh from a few thousand in the bank to several million in annual revenue!)How to create (and sustain) top-of-mind awareness in your target market on social mediaHow to craft messages that are personal but can easily be used over and over to build trust and rapport with your prospectsAnd much more!
“It's the follow up that usually gets the most responses.” —Josh Turner

Josh Turner is the founder and CEO of Connect 365 and LinkedSelling, as well as a Wall Street Journal best-selling author. His team of nearly 60 employees has helped thousands of clients generate hundreds of millions of dollars in revenue using his business growth systems.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Josh’s website
Josh’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Personalized Messaging (Josh Turner) coming soon
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Conversion Optimization (Talia Wolf)
5 jul 2023· Blowing Up
Conversion specialist Talia Wolf has brought her customer-centric methods and emotional marketing framework to some of the top brands in the world to help them improve sales conversions from existing traffic.
Hosts Linda Claire Puig and Ari Iny explore with Talia how to turn a sales funnel into a conversion machine with emotional targeting.
In this episode, we discuss:

How to optimize your sales funnel and boost conversions—turning an “okay” funnel into a revenue machine that works for youA clever trick to uncover your ideal prospects’ exact pain points and needs to empower your marketing copy…even if you don’t have an audience to survey yetWhy tracking and analytics are not important when you’re starting out—and what you should be doing instead to develop winning marketing appealsAnd much more!
“Every decision we make in life is based on emotion.” —Talia Wolf
Talia Wolf is the founder of Getuplift, the CRO agency and training space that high-growth brands like Teamwork, Bitly, Sprout Social, thinkific, Mercedes and Dario turn to when they want to optimize their funnels and create experiences customers love to convert to. Using customer-centric methods and emotional marketing, Talia and her team generate more leads, sales and ROI for clients.
Talia has been invited to keynote on hundreds of stages, such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Talia’s website
Talia’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Conversion Optimization (Talia Wolf) coming soon
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LinkedIn Ads (AJ Wilcox)
28 jun 2023· Blowing Up
AJ Wilcox is a LinkedIn ads pro and founder of the LinkedIn ad agency B2Linked. He’s also managed 5 of the world’s top 10 LinkedIn ads accounts.
Hosts Linda Claire Puig and Ari Iny explore with AJ the best time to start using Linked ads and how to put yourself in the best possible position for great results from them.
In this episode, we discuss:
One thing LinkedIn’s ad platform has that Facebook’s more sophisticated advertising algorithm can’t compete with (especially if your offer has a premium price tag)Why “cost per click” can be a misleading metric, and how LinkedIn advertising maximizes your “cost per closed deal" insteadThe crucial strategies to employ before spending on LinkedIn ads. And much more!
“How do I grow the fastest? That's going to be spending some time organically coming up with good content and lead magnets that people are going to want and then amplifying that message to exactly the right audiences, especially using LinkedIn ads.” —AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
AJ’s website
AJ’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: LinkedIn Ads (AJ Wilcox) coming soon
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Publicity (Larissa Banting)
21 jun 2023· Blowing Up
Larissa Banting is an accredited publicist who helps entrepreneurs, authors and small business owners learn how to profit from free media features. She’s also had the experience of “blowing up” through PR while running a destination wedding business.
Hosts Linda Claire Puig and Ari Iny explore with Larissa how to garner publicity through media both small and large—and how to target the right publications and podcasts to grow your visibility with an audience full of your ideal clients.
In this episode, we discuss:
A simple approach to finding, getting, and leveraging free publicity in big media channels, to rapidly develop your authority and grow your incomeHow Larissa took her destination wedding business from “completely unknown” to being listed in a “Top 30 Destination Wedding Planners in the World” list (hint: it’s all about publicity)Why the smaller, easier-to-get publicity spots actually give you access to the most passionate people—and where to find these opportunitiesAnd much more!
“Don't discount the power of smaller podcasts and blogs and media outlets. That’s where the people who are really interested in what you're doing are hanging out.” —Larissa Banting

After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks. After moving to Costa Rica to be with her husband, she opened one of the first destination wedding planning firms in Central America and within four years had been named Top 30 Destination Wedding Planners in the World. Banting is the author of the best-selling Costa Rica—The Bradt Guide. She is also a ManyChat Agency Partner, was the creative head of a luxury men's underwear company and is the CMO of the woman's shapewear company, Lovable Curves.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Larissa’s website
Larissa’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Publicity (Larissa Banting) coming soon
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Law of Attraction (Jeanna Gabellini)
14 jun 2023· Blowing Up
Jeanna Gabellini, a Master Business Coach for 26 years, helps entrepreneurs make more money and attract their very best clients by liberating them from the curse of "not enough" and the myth of "hard work pays off."
Hosts Linda Claire Puig and Ari Iny explore with Jeanna how to use the universal Law of Attraction to help you expand your impact, vanquish stress and maximize your intuition—and blow your business up!
In this episode, we discuss:
How your mindset influences every single action you take in your business… and a simple process you can use to get better results in everything you doWhy you should never be afraid to do things your way, and how to set your own intentions and expectation so that better things come to you naturallyHow feelings of “it has to happen now!” in regards to wanting to grow your business actually keep you stuck – and how to play the long game instead, creating small wins that quickly compound into huge successAnd much more!
“Most people wish for awesomeness in their business. But they don't take that thought seriously. When you take it from wishing into, “What am I going to have?” that's a whole different realm.” —Jeanna Gabellini
Jeanna Gabellini is a Master Business Coach. For 26 years, Jeanna has helped entrepreneurs make more money and attract their very best clients with stress-free strategies.
Jeanna's genius zone is liberating business owners from the curse of "not enough" and the myth of "hard work pays off."
She is the co-author of Life Lessons for Mastering the Law of Attraction, along with Eva Gregory, Mark Victor Hansen and Jack Canfield. Her newest books are 10-Minute Money Makers and Rock Your Profits.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Jeanna’s website
Jeanna’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Law of Attraction (Jeanna Gabellini) coming soon
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Summits (Liam Austin)
7 jun 2023· Blowing Up
Liam Austin, founder of Entrepreneurs HQ, has built his business around hosting strategic summits—and has taught thousands of others how to create rapid success by doing the same.
Hosts Linda Claire Puig and Ari Iny explore with Liam how to grow your list (and authority) with win-win summits by leveraging other experts in your space to create tons of valuable content for your following (without having to make any of the content yourself!).
In this episode, we discuss:
How to host an event that creates stronger relationships with partners, grows your audience, builds your authority, and provides tons of valuable content to your following (without making any of the content yourself!)The #1 thing Liam recommends all his clients have in place before they start organizing a virtual summit (this helps you generate tons of revenue from your summit)Why hosting a virtual summit is just the starting point – and what you must do afterwards to attract tons of new opportunitiesAnd much more!
“You want to do good in the world. You want to make an impact. And this is what the summit does.” —Liam Austin
Liam Austin's main passion is to help business owners create a lifestyle business, using his proven 7-step, high-ticket offer system to create predictable income freedom.
He's a virtual event strategist, having launched over 15 virtual summits and online conferences, and countless virtual events, hosting over 400 speakers while educating 100,000+ business owners through his programs.
With all this experience, he's a specialist at making it easy for people to create their own online events and virtual conferences to grow their email list, authority, impact, and revenue.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Liam’s website
Liam’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Summits (Liam Austin) coming soon
~~~~~
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Instagram (Jake Adam Davey)
31 may 2023· Blowing Up
Jake Adam Davey is a marketing expert and global educator who helps people generate sales and reach millions of people around the globe with their message, product or service using Instagram in a way that 99% of users do not.
Hosts Linda Claire Puig and Ari Iny explore with Jake how to become and stay an authority in your industry using Instagram using his content-development blueprint to attract and convert new followers.
In this episode, we discuss:
A proven method for generating traffic, sales, and income with Instagram…by using the platform differently than 99% of people. (No selfies, food pics or dancing videos required)Why Instagram is such a powerful place to reach your ideal buyers—and how to give them a “dopamine hit” that draws them into your worldThe truth about being an “influencer” on Instagram…and how you can succeed with the platform without being oneAnd much more!
“The goal here with people's content is you're telling different stories every day, but the message is the same.” —Jake Adam Davey
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Neuroscience (Irena O’Brien)
24 may 2023· Blowing Up
Dr. Irena O’Brien, PhD is a cognitive neuroscientist and founder of The Neuroscience School who helps coaches and helping professionals understand and apply the latest neuroscience findings to their own practices.
Hosts Linda Claire Puig and Ari Iny explore with Irena how to work with clients' brains to more easily create long-lasting, transformative change and to help you move toward explosive growth in your business.
In this episode, we discuss:
How to work with your client’s brain—rather than against it—to deliver faster, easier, and longer-lasting transformationsWhy tapping into your clients’ “central executive network” is so important…and what you need to include in your coaching plan to keep them engaged and making progressThe truth about visualizations (the way most coaches use them actually hinders success) —and how you can guide your clients through visualizations that help them accomplish their goalsAnd much more!
“It's important to work with the brain rather than against the brain.” —Irena O’Brien
Irena O’Brien teaches coaches and helping professionals how to achieve better results for their clients with neuroscience. She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practice.
Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.
Dr. O’Brien has studied neuroscience for 25 years. She holds a Ph.D. in neuroscience from the Université du Quebec à Montréal (UQAM), where she did brain imaging studies. She completed a postdoctoral fellowship at the Centre for Language, Mind and Brain at McGill University.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Irena’s website
Irena’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Neuroscience (Irena O’Brien) coming soon
~~~~~
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Sales Funnels (Hawk Mikado)
17 may 2023· Blowing Up
Hawk Mikado, a leading expert in funnels, lead generations and live launches, helps entrepreneurs accelerate sales results by 6 and 7 figures by employing well-designed and well-tested sales funnels.
Hosts Linda Claire Puig and Ari Iny explore with Hawk the best ways to get started building a sales funnel, the pitfalls of starting too soon, and how to design the prospective customers’ experience from awareness of your business to a completed purchase.
In this episode, we discuss:
How to start getting hot leads in just a few hours, using a little-known research strategy that generated $250,000 in new service contracts in less than two monthsThe S.A.L.E.S. framework for generating sales before creating your product or service (this also makes your offer something that prospects will love)Why rushing to build a sales funnel puts you on the fast track to failure…and what you must have in place firstAnd much more!
“Funnels are a tool to help accelerate the results that you're already getting.” —Hawk Mikado
Hawk Mikado is a leading expert in funnels, lead generations and live launches. He has helped more than 11,973 entrepreneurs learn how to add 6+ figures to their business with funnels, built 12+ funnels that have made 7+ figures, and built more than 7 profitable businesses in the multi-6 and 7 figures. He is an entrepreneur, an adventurer and a family man. He has a very giving heart, dedicating his time to helping #EmpireBuilders change the world.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Hawk’s website
Hawk’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Sales Funnels (Hawk Mikado) coming soon
~~~~~
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Group Programs (Estie Starr)
10 may 2023· Blowing Up
Estie Starr, founder and owner of Strand Consulting and the Better Business School, helps small business owners turn business dreams into stable, profitable business realities with corporate-level consulting honed from her years as a CIO in the non-profit sector.
Hosts Linda Claire Puig and Ari Iny explore with Estie how to plan, prepare, and transition from one-on-one consulting or coaching to offering group programs that can explode your profits.
In this episode, we discuss:
The simple steps Estie followed to go from serving one business in a given hour of a week to 15, 30, even 50 businesses in that same hourHow to turn your consulting or coaching packages into group programs that your clients will actually prefer to one-on-one workHow you can use the one-on-one work you’re already doing to prepare for your first group program (this makes the transition incredibly easy!)And much more!
“Sell it before you before you make it. Because why would you make it when no one wants to buy it? You don't know if people want to buy it until they actually buy it.” —Estie Starr
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Open Every Day (Ross O'Lochlainn)
3 may 2023· Blowing Up
Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches.
Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model.
In this episode, we discuss:
Why running high-stakes, intensive product launches a few times is not always the best approach—and how to “even out” your promotional schedule for more steady effort and consistent revenueRoss’ 5 “Buy Now” triggers and how to use them to sell your products, services, and programs year-roundThe surprising truth about how long most leads take to make a buying decision. (This flies in the face of the standard internet marketing wisdom—and it’s the key to converting way more of your list into buyers.)And much more!
“You wanna be selling your approach, selling your reputation, selling your ability to get results, but doing that in a way where you are adding value to them.” —Ross O'Lochlainn
Ross O’Lochlainn is a former engineer turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. He’s best known for developing a proprietary system that helps education entrepreneurs and course creators sell without the launch model.
Resources or websites mentioned in this episode:
Mirasee6-Figure NewslettersRoss’s websiteRoss’s free gift
Credits:
Guest: Ross O’LochlainnHosts: Linda Claire Puig & Ari InyProducer: Linda Claire PuigManaging Producer: Cynthia Lamb Executive producer: Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
• Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Open Every Day (Ross O'Lochlainn) coming soon
~~~~~
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Selling Through Story (Lisa Bloom)
26 abr 2023· Blowing Up
Lisa Bloom, founder and CEO of Story Coach, helps entrepreneurs and business leaders use story to articulate their goals and carry out their business intentions to achieve what they’re really here to do in the world.
Hosts Linda Claire Puig and Ari Iny explore with Lisa how to harness the power of storytelling to attract opportunities, transform lives and close deals by finding and leveraging your own compelling stories.
In this episode, we discuss:
How to tell your story in a way that aligns with your prospect’s story, making enrolling with you irresistible (this one skill can power your marketing, your coaching services, and even your personal life!)The crucial questions to answer before you begin crafting your stories.How the stories we tell can shift and change our reality – and how to use that in your coaching and prospecting to make a powerful impact on the people you serveAnd much more!
“What's really important is knowing who you're telling the story to and what the story is for.” —Lisa Bloom
Lisa Bloom, founder and CEO of Story Coach, empowers people and businesses worldwide with her Story Coaching programs, as well as with consulting, workshops and keynote speeches.
Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Lisa’s website
Lisa’s free gift

Credits:
Guest: Lisa Bloom
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Selling Through Story (Lisa Bloom) coming soon
~~~~~
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Consulting (Michael Zipursky)
19 abr 2023· Blowing Up
Michael Zipursky, founder and CEO of ConsultingSuccess.com, has helped more than 800 consultants from around the world in more than 75 industries add six and seven figures to their annual revenues.
Hosts Linda Claire Puig and Ari Iny explore with Michael the structures that support scaling a consulting business—and the possibilities that come from doing so.”
In this episode, we discuss:
The steps you can take to turn a service-based coaching or consulting practice into a full-fledged, autonomous, scalable business—one that you can sell if you ever want to!The 4 pillars that make building a successful consulting business faster and easier—from zero clients to a full-scale, team-run operation (and every step in between)The #1 problem that prevents smart, driven, knowledgeable consultants and coaches from growing—and how to overcome the problem and unlock limitless potential for their businessAnd much more!
“You can't develop an effective message if you don't know whose attention you actually want to get.” —Michael Zipursky
Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He
has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 800 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues.
Resources or websites mentioned in this episode:
Mirasee6-Figure NewslettersMichael’s websiteMichael’s free gift
Credits:
Guest: Michael ZipurskyHosts: Linda Claire Puig & Ari InyProducer: Linda Claire PuigManaging Producer: Cynthia Lamb Executive producer: Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
• Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Consulting (Michael Zipursky) coming soon
~~~~~
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Episodios

Products & Launches (Marcy Nelson-Garrison)

Technophobia (Anke Herrmann)

Demonstration Webinars (Tom Poland)

Daily Emails (Ellen Finkelstein)

Done-for-You (Abe Crystal)

Masterminds (Susan Epstein)

Personalized Messaging (Josh Turner)

Conversion Optimization (Talia Wolf)

LinkedIn Ads (AJ Wilcox)

Publicity (Larissa Banting)

Law of Attraction (Jeanna Gabellini)

Summits (Liam Austin)

Instagram (Jake Adam Davey)

Neuroscience (Irena O’Brien)

Sales Funnels (Hawk Mikado)

Group Programs (Estie Starr)

Open Every Day (Ross O'Lochlainn)

Selling Through Story (Lisa Bloom)

Consulting (Michael Zipursky)