Episodios
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As we close out season 1 I want to take a look back at some of the big takeaways from prior episodes. This is Your cliffs notes review for those of you who have listened to all the episodes and a chance to highlight some of my favorite bits and action items that you may or may not have had a chance to accomplish yet. If youâre just tuning into this podcast for the first time, then this episode will give you an overview to help you decide which episodes to listen to next!
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Hiring and team management doesnât at first feel like itâs very related to marketing however So many of our previous guests have mentioned the importance of having the right team members to support your marketing goalsâŠ., whether itâs to get your people on-board with the required sales process or to ensure youâre providing an excellent customer experience day in and day out.. So itâs clear to me that having a good employee culture and training is critical to your marketing success. With me today to talk all about building that employee brand is my friend, former Pilates studio owner and the founder of Fitness HR, Katie Santos.
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¿Faltan episodios?
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I talk to fitness studio owners daily about their web presence and through all the vision boards, feedback calls and rounds of revisions, it boils down to this. Everyone wants the same thing: a website that is modern and easy to navigate. In this episode weâll break down those 2 things with a look at what your boutique fitness studio website needs to be doing right now..
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Recent studies have shown that over 90% of online experiences start with a search engine, and nearly 80% of users ignore paid ads and focus on the non-ad search results. Wondering what you can do TODAY to get a piece of that? This episode is for you.
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Google ads vs Social ads⊠which one is right for your studio? If youâre considering dipping your toes into paid ads or youâve been boosting posts here and there kind of randomly, this episode is for you!
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Youâve heard the buzz about Chat Gpt, it's the marketing news story of the year. Youâve probably also seen AI writing assistants start to make their way into the tools you use daily, but what does that actually mean for the day-to-day operations and communications of your fitness studio? Is all this AI talk just trendy noise, or is AI for fitness marketing the way of the future for boutique fitness?
With me to answer those questions and more is Nt Etuk, Founder and CEO of FitGrid
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In recent shows weâve touched on the idea of what it means to really âbe boutiqueâ... and this is a critically important concept for boutique fitness brands ifâas an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today weâre talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.
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Hi everyone, welcome back to another episode of the BFM podcast. In recent shows weâve touched on the idea of what it means to really âbe boutiqueâ... and this is a critically important concept for boutique fitness brands ifâas an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today weâre talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.
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The latest Mindbody survey reports that 43% of consumers say community is a very important part of wellness experiences. Building a community is often easier said than done. In this episode we'll talk with Amy Glosser, Founder of BYKlyn an indoor cycling studio in Brooklyn NY about her tips for ways to intentionally grow a sense of community.
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If last weekâs episode with Roxy got you thinking about your studioâs intro offerâif you should play around with itâs length, commitment level or pricepoint, then THIS episode is for you!
Because with me today to answer the question âwhatâs going with intro offers?â is longtime client (and friend) Jennifer Pahl.
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When youâre running a boutique fitness business, sometimes you arenât sure if your marketing is doing its job.
In this episode, weâre talking about how to know if your marketing is working. And if that seems like weâre starting with the end, we kind of are, but I feel like this is a critical discussion early on in this podcast because knowing what outcomes weâre looking to influence will help us determine where to start and what to try next.
Show notes: boutiquefitnessmarketing.com
Resources from Roxy: https://www.liberatebizconsulting.com/blog/marketing-foundations
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What does it mean when you say you need better marketing? Marketing is pretty broad (and often overwhelming!) term. In this episode, Iâm breaking it down and talking about some fitness marketing strategies.
Do you have a business to-do list a mile longâand donât know where to start? If youâre like every other studio owner Iâve talked to, âmarketingâ is on that list somewhere. Usually hovering somewhere near the top.
The problem is that confusing terms like âcost per clickâ and âconversion trackingâ make many of us want to give up before we even begin.
If thatâs you, youâre not alone!
The good news is that in reality, marketing isnât a technical chore. At its foundation, marketing is all about creating a thoughtful customer journey. Your business is about people, and your marketing isnât any different. There are potential customers out there who have a lot to gain from your services. If you can find them â AND have the right conversation â everyone wins.
Show notes: boutiquefitnessmarketing.com
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Welcome to episode one of the Boutique Fitness Marketing show!
Iâm your host, Connie Holenâ a web designer and digital strategist and the founder of Pixality Design. Iâve been focused on working with clients in the boutique fitness industry for about 10 years now, mainly building websites but also designing brands, honing in on brand messaging, optimizing for search, setting up email automation, and running paid ads⊠so a little bit of everything in the digital marketing realm!
As part of my work designing and developing websites, I talk daily with fitness studio owners about their websites and overall business goals and challenges. And often, these conversations turn into a whole lot more than just website talk. Honestly, we have some great conversations.
These conversations are essential nowâmaybe more than they have been in the past. So, I decided it was time to start a podcast and have some great conversations publicly.
Season one starts with a focus on marketing foundations, and I hope youâll tune in.
Show notes: boutiquefitnessmarketing.com