Episodios
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During the pandemic, a lot of breweries were launched into all things digital trying to find unique ways to directly engage with consumers. Though this was in the works prior to the pandemic, I knew I had to talk to Great Notion Brewing about their new app and hear more about their direct-to-consumer strategy over this past year and a half. I chat with Paul Reiter, CEO & Co-Founder of Great Notion Brewing in Portland, Oregon, about what it takes to open a brewery...especially now that they have five locations, how the beer labels have now inspired this magical world they've created in their own app which now includes a video game component, and what beer style is the hottest trend this year. Also right before this episode, I celebrated 20K subscribers on my YouTube so what great timing for our episode on marketing & content.
You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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¿Faltan episodios?
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In part 2 of the science behind animals getting drunk off fermented fruit, we're exploring the jungle with biologist and Discovery Channel’s Expedition X Host Phil Torres who also has a great YouTube series called The Jungle Diaries. I dive into some stories on drunk pigeons in New Zealand, a pot belly pig who steals pints from her local pub, what animal has the highest tolerance for alcohol and butterflies...yes butterflies can get drunk too. Phil also shares some tips for brewers who want to forage for ingredients locally! Follow along with Phil's adventures and foraging in Washington on Instagram at @Phil_Torres
You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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On Episode 16, it's all about wild yeast and foraging for ingredients locally! Have you ever thought about capturing wild yeast in your own backyard? Well, we talk about what you need to get going and hear from Co-Owner and Brewmaster Chris Gagne of Brattleboro, Vermont-based Hermit Thrush Brewery about why sourcing local makes your brews that much more special. Hermit Thrush also specializes in sours (yes, they’re all sour!) and has never used commercial yeast for their brews. Along with being hyper-focused on using wild yeast and sourcing locally, they are also leading the way in sustainability and working to become a net zero business. So listen along and learn how you can live more sustainably whether you're a commercial brewer, homebrewer or beer drinker!
You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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In episode 15, we're taking a brief beer break to talk about vodka! You'll learn about the process of making vodka and the science behind one company that's creating a "better for you" spirits category. I chat with Bellion Vodka founder Harsha Chigurupati on developing what he calls "functional spirits" that are less stressful on the body. You can also check out my ginger beer tutorial video which features a Moscow Mule recipe with Bellion Vodka on my YouTube here.
You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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On Episode 14, Sarah offers some of her tips for growing hops in your own backyard and speaks with Hop Revolution Co-Founder and Plant Scientist Dr. Susan Wheeler about how growing hops in New Zealand differs from other regions, maintaining freshness when shipping hops to breweries and how to care for your hops at home! You can also watch Sarah's video on how to plant and grow your own hops on her YouTube here.
You can read more about this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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On Episode 13 of Brewing After Hours we're covering the history of beer labels and how they've evolved into much more than just a way to distinguish who produces it and what style of beer it is. Beer labels have provided a platform for illustrators, graphic designers, musicians and social causes. We chat with Collective Arts Brewing Co-Founder Bob Russell about how they're using beer as a vehicle to promote the arts.
You can read more about this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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On Episode 12 we're focusing on other fermentables specifically cider and wine. We chat with Hannah Ferguson, Brewer & Founder of Dope Cidery & Winery opening soon in Ohio about transitioning from homebrewer to commercial cidermaker and about making history as the first Black female brewer in the state.
You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A few years ago my work wife and I signed up for a homebrew club in our home of Los Angeles - SoCal Cerveceros. So on this episode of Brewing After Hours, I wanted to spotlight how homebrew clubs foster community & create career opportunities in the beer industry especially for women like me who are looking to break into the commercial business. This is why you should join a homebrew club. I chat with SoCal Cerveceros homebrew club co-founder Ray Ricky Rivera and founder of Norwalk Brew House. You'll also hear from club leads and hosts of the Brew'd Up podcast Laurie Gutierrez and Tyler Sadler about how the group has been focused on inclusivity and supportive of female brewers - SoCal Cerveceras.
You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Fermentation is magic. If you watch my brewing tutorial videos, you've probably seen me wearing a shirt saying that exact thing. I've always been fascinated by fermentation in not just beer, but food as well so I thought it's about time we talk about it with an expert and the King of Fermentation himself, Sandor Katz, author of "The Art of Fermentation," "Wild Fermentation" and several more titles you can order and learn more about at WildFermentation.com. On the show we discuss the process of fermentation in beer and food, the health benefits and connection it has with culture. I also talk a lot about chicha.
You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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For Season 2, we're kicking it off with the second part of our History of Women in Beer series. This time we're taking a more modern approach and spotlighting some of the first craft brewsters around the world. You'll hear from Tara Nurin, the Author of A Woman's Place is in the Brewhouse: A Forgotten History of Alewives, Brewsters, Witches, and CEOs (order now, releasing Sept. 21, 2021), Forbes Beer & Spirits Contributing Writer & Alcohol Marketing Specialist. Stay tuned for the end of the show where I review a few beers from Frogtown Brewery and Sage Bistro & Brewery brewed by women here in my home of Los Angeles.
You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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When did the term "pub" first appear? What are some of the oldest pubs in the world? And what exactly makes a good pub? It's time for some pub history on Episode 8 of Brewing After Hours. You'll hear from Pub Historian (yes, the ultimate dream job) Liz Garibay, founder of the Chicago Brewseum, the first nonprofit organization to tell the global story of beer. Liz shares what drinking culture can tell us about a city's past, how Chicago's beer history has shaped the city and why pubs are just so so so special. We'll also hear from professionals in the beer industry about what makes a good pub along with their favorite pubs around the globe.
You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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In my house, if you open our freezer, we’ve got ice, a frozen pizza and HOPS. Yep that’s all you’ll pretty much find. And on Episode 7, we're talking all things hops! How have hops been used throughout the centuries? What are the different varieties of hops? I chat with Kelly Lohrmeyer, Field Market Manager for Yakima Chief Hops, and also the mastermind behind the Pink Boots Society and Yakima Chief annual collaboration. Also stay tuned to the end of the show where Jenny and I review my Pink Boots Hibiscus Pale Ale.
You can read that and more on this episode at FloraBrewing.com/Podcast or subscribe to my Substack: BrewingAfterHours.Substack.com.
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Do animals seek out alcohol? We’re digging into the science behind animals getting drunk off fermented fruit which has been a topic that has piqued my interest for a while now. Some of you may have already seen like the New York City drunk raccoon video or heard about vervet monkeys stealing cocktails from bars, well I’m talking with a molecular biologist and anthropologist Dr. Mareike Janiak who studies how primates, bats and other mammals digest their food so we can get down to the bottom of it or the bottom of the bottle I guess you could say. Mareike also wrote an article debunking the myth that elephants are too big to get drunk off fermented fruit! You can read that and more on this episode at FloraBrewing.com/Podcast or subscribe to my Substack: BrewingAfterHours.Substack.com. And stay tuned after the interview for the review of a beer I collaborated with Conscious Ales on called Casa Flora, a farmhouse saison with cherries.
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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In episode 5, it's all about my favorite style of beer Stouts. How did this style come to be and is it really a meal in a glass? We also chat with Marcus Baskerville, Owner and Head Brewer of Weathered Souls Brewing in San Antonio, Texas, and the Founder of the Black is Beautiful global initiative, a collaborative effort in the beer community to brew an Imperial Stout to raise money for foundations that support equality and inclusion, and bring awareness to the injustices that many people of color face daily. You can read more about this episode at FloraBrewing.com/Podcast or subscribe to my Substack: BrewingAfterHours.Substack.com. And stay tuned to the end of the show as I test Jenny's beer tasting skills.
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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On this episode we’re discussing the history of women in beer and uncovering the truth about whether or not women dominated brewing until they were accused of being witches. If you listened to the podcast's debut episode discussing the history of beer in ancient cultures, you know that women were some of the first brewers. I chat with Dr. Christina Wade, historian, archaeologist, president of the Ladies Craft Beer Society of Ireland, co-host of the Beer Ladies Podcast and founder of the project Braciatrix, latin for “brewster” and “alewife,” which digs deep into the history of women in beer. Also I review a few beers brewed by women here in my home of Los Angeles from Eagle Rock Brewery and Highland Park Brewery.
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Some say that 70% of the flavor of your beer is from the yeast, so move over hops! We’re talking about the under-appreciated work horse of beer in Episode 3 of Brewing After Hours. There have been some interesting beers brewed with yeast from unexpected places and you'll hear all sorts of stories. Plus expect a great conversation with Erik Fowler, Education and Brewery Experience Manager for White Labs Yeast and Fermentation. Sarah and her guest co-host / friend / former neighbor Jenny Mermelstein also review brews from Jester King Brewery (Austin, TX) and de Garde Brewing (Tillamook, OR).
For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
You can also watch the video interview with Erik Fowler on the Flora Brewing YouTube Channel.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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So you wanna be a certified beer judge? Well what better person to get advice from than a GRAND MASTER. Sarah chats with grand master (Level VII) herself, Sandy Cockerham, who is one of the highest ranking beer judges in the world, about the Beer Judging Certification Program (BJCP), competitions and homebrewing in general. You'll also hear a few stories from beer's past including how Pabst Blue Ribbon actually got their blue ribbon. For podcast updates plus homebrewing tutorials, tips and beer reviews, make sure to follow Sarah on Instagram at @Flora_Brewing, YouTube: Flora Brewing or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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For the debut episode of the Brewing After Hours podcast, we're going back in time...ancient times to be exact...to discuss when and how beer was first introduced and its purpose in culture. Travis Rupp, Beer Archaeologist, History and Art Professor at University of Colorado Boulder, and former Research and Development Manager at Avery Brewing behind the Ales of Antiquity series, joins the show. Follow Travis at @TheBeerArchaeologist. And you can also watch the video interview on the Flora Brewing YouTube Channel. For updates on the podcast plus brewing tutorials, tips and beer reviews, follow Sarah on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The Brewing After Hours Podcast is hosted by Homebrewer and Digital Creator Sarah Flora, also known as Flora Brewing on Instagram and YouTube where she dives into the technical aspects of brewing beer at her home in Los Angeles. Brewing After Hours is going to take a different look at the history and stories behind beer as well as feature conversations with industry professionals and homebrewers.
Follow along for updates by subscribing to the podcast. For behind the scenes content, brewing tutorials, tips and beer reviews, follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
