Episodios
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Yesterday marked my 20th wedding anniversary.
I met Ed in a pub, after getting some life altering news.
We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met.
No, I wasnât pregnant.
Yes, his parents asked âwho toâ when he said he was getting marriedâŠ
What the heck has this got to do with how much you should be earning?-- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW
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In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost.
** Sign-up for the challenge here. -
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Back when I first opened my business, the economy looked a lot like it does now.
It was the Global Financial Crisis, people were tightening their belts, interest rates were risingâŠ
But there were still things that would sell.
And for me, it was these super cool wet/dry bags that i used to import from America
(fun fact, nearly 20 years later I STILL use those same bags, but I digress).
I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.
What were they doing, that I wasnât?
Click to find out
>> Want to Double Your Sales in 90 Days? Join my FREE Challenge here
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I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?
Back when I first started out, I was so naive about finances.
Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).Register >>HERE
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Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of last-minute orders, tight deadlines, and transcontinental deliveries against all odds. Through the ups and downs of being his own boss, Stephen's passion for facing fears and grasping opportunities shines through. Beyond the thrilling adventures, Stephen also drops serious wisdom. He offers invaluable lessons learned on diversifying your offerings to find new revenue streams. Stephen shares how he built trust with huge clients like the NFL through outstanding service. And he proves that sometimes in business, you just need to take the plunge to see how far you can fly. Listen in for an inspiring story of chasing success through courage, tenacity and a willingness to take bold risks. Stephen's journey shows how living your dreams is possible when you follow your entrepreneurial spirit.
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Discover the one weird trick freight companies DON'T want you to know!
Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year.
Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work.
Listen now to learn the freight industry secrets that could save your business!
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TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!
Truth is, if youâre NOT leveraging TS right now, then youâre missing a huge opportunity.
I donât care if you sell clothes, furniture, beauty, shoes, or even adult toys!
(not that Iâm suggesting Ms Swift owns the latterâŠ)
Billionaire Swifty can sell your products - for free.
Want to know how?
Meet todayâs guest on the Bringing Business to Retail podcast, whoâs just blown my mind about how PR can be your secret weapon in getting your brand, and your story, the kind of attention it deserves.
Chriss Mannix of Soda Communications has got the GOODS.
After 25 years in the PR game, her no-bulls*** approach is just the wisdom we need to use PR smartly to maximize our businessâs opportunities.
Wisdom like:
What Taylor Swift has to do with your brandâs golden PR opportunities
What makes news, and how to make your story newsworthy
The tiny changes that can turn a closed media door into an open platform
Turning negative online complaints into positive (spin!) opportunities
How to position yourself as THE expert to have on call, time and time again
Where too many business owners are wasting their marketing $$
Thereâs no reason the next Apple News alert you get canât have your businessâs name on it.
Listen now to find out how YOU can sell more with Taylor Swift!
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Scale your retail business with marketing secrets from Lululemon and Pottery Barn!
Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing.
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In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.
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If contracting one of the rarest remaining diseases early in my business taught me anything, itâs this: nobodyâs safe from the 4 Bâs of Business.
Bottleneck. Burn-out. Breakdown. Bankruptcy. Itâs common for one to follow the other. If youâre starting to see the warning signs of one, itâs time to urgently find a solution⊠because the others are close on its heels.
In this episode, weâre looking at how these 4 Bâs feed off of each other, what we can do to keep them away, and whatâs at risk if we donât take them seriously. We canât afford to be silent about these risks. And you canât afford to miss this conversation.
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Tired of small profits and imposter syndrome?
In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers.
Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!
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Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?
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As my business have grown, my views on spending has definitely changed.
In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level.
Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!
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Whatâs cheaper - keeping a returning customer or finding a new one?
Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.
And around here, we do things the easy, smart way, not the difficult, expensive way.
I first shared this conversation last year, but itâs so important that Iâm assigning it to the top of your 2024 listening listâŠ
⊠Because if you donât understand your customers AND the value you bring to them, then youâve got some big problems on your hands, my friend.
Problems like old stock clogging up space. Empty promotions cost money, not generating profits. Unstable cash flow that keeps you up at night. No sense of where it is youâre going, or how youâre going to get there.
In todayâs episode of the Bringing Business to Retail podcast, Iâm giving you the tools you need to keep your customers shopping every day of the year, even in the chance of a recession.
These strategies have nothing to do with the news headlines, and everything to do with the value you offer. And guess what? Thatâs always going to be in your control.
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Some of my favourite retail and eCommerce origin stories go like this:
Someone stumbles across a problem when theyâre trying to buy a product.
They search high and low, but they canât find a solution to what theyâre looking for.
SoâŠ
⊠They make the solution themselves!
Todayâs podcast guest, Dionne Keen, did just that. When she couldnât find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born.
Kidsâ clothing is a highly competitive niche with all kinds of low-quality, cheap items - so how was Dionne able to build a killer business that generated more than $30,000 of revenue in just a single weekend?
She found Scale Your Store, and she listened to every secret we had to offer about how to do exactly that.
In todayâs Bringing Business to Retail episode, Dionneâs spilling her own secrets about how she was able to not only launch a brand into a highly competitive industry but one that had a full-time salary built in from the very beginning.
Plan your own sell-out weekend in 2024 with this overload of tips and tricks - we wonât even chase you for commission!
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I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay.
In todayâs episode, Iâll be sharing with you what Iâve been doing over the years and how it has evolved when incentivising your team.
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For those of us who own retail and eCommerce stores, Decemberâs all about demands and pressures. Plus, so many of us have found 2023 rough⊠and itâs so easy to let these situations hold you down.
But what Iâve learned is that while you can visit the misery and the frustration, you canât live there.
Visit, sure. Live, no.
In todayâs podcast episode, I will share with you the simple things I do to get through those tough times that donât cost a thing but could be the hope you need as we reach the end of this year.
If you're feeling like 2023 was a bit (or a lot) rough - here are my words of advice... the breakdown often comes before the breakthrough. You may not see the breakthrough coming when youâre in it, but little by little, itâs on its way.
Tune in to this podcast episode to find that there's a light at the end of the tunnel.
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Ok, Iâll admit it: Iâm a total TikTok skepticâŠ
⊠At least, I was until todayâs episode, when my guest Tom Moult changed my mind for good!
If you canât decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if youâre a skeptic like me, you could be leaving serious money on the table.
In this weekâs episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple tactics that will convince even the biggest cynics amongst us.
Because TikTok isnât just another social media platform. Itâs a total revolution in customer engagement.
Tomâs here to tell us why an organic presence is the most important investment you can make (yes, before diving into paid advertising!), as well as the secret weapon of a cascading ad strategy thatâs alllllll about driving up those results.
So you can either keep thinking TikTokâs just a throwaway platform thatâs not for youâŠ
.. Or you can steal Tomâs secret strategy and see ACTUAL cash in your bank account from taking it seriously.
This episode has everything you need to leave your doubts behind and start winning on TikTok. You canât afford to miss it!
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The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your businessâŠ
⊠And if youâre not using them, youâre leaving money on the table.
Whether youâve met your goals or not over the recent spending extravaganza, itâs time to keep your foot on the pedal.
Hereâs the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible.
Jump into this weekâs Bringing Business to Retail podcast episode to find:
How to set goals (and why you need them)
The promotions that can really shake things up
Why you donât need to discount to boost your sales
The secret weapon you can use ALL year-round to create urgency (how does a 300% increase on last yearâs results sound?)
The hardest decision youâll have to make is â which one are you going to use first?
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Ever found yourself in the midst of a pushy sales conversation?
Itâs no fun being on the receiving end of it⊠so why do we think we need to BECOME the pushy salesperson to successfully land a sale?
I donât know about you, but itâs a big no from me.
Thereâs a reason sales have such a negative perception around them. Most salespeople?
They suck.
Theyâre trying to push a sale, all without actually understanding the person theyâre talking to.
Their customer isnât a human - theyâre just another number, and another opportunity to make more $$.
Being good at sales DOESNâT mean being good at being pushy.
In factâŠ
⊠itâs the total opposite.
In this weekâs episode of the Bringing Business to Retail podcast, my guest Bob Marsh takes the whole sales process off the table and reframes it: now, weâre giving customers the ability to make decisions about what they ACTUALLY want⊠and when they can do that, they BUY MORE!
Your job is to help your customer make a decision. Itâs not to pull the wool over their eyes and trick them into spending money with you.
If youâre sick of feeling âsalesyâ, you canât miss this. Enjoy this episode and leave the sticky sales agendas behind!
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