Episodios
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SEO is constantly changing, and it can be tough to keep up. But what if you could get insights straight from one of the leading experts in the field?
Bernard shared his insights on the latest SEO trends and what he believes is in store for the future.
Thanks to everyone who attended live! Your time is invaluable, and we're grateful you tuned in with us.
Links to additional resources & slides: https://www.clearscope.io/webinars/whats-going-on-with-seo-with-bernard-huang
About Bernard Huang:
Bernard is the co-founder of Clearscope, the leading SEO optimization software for high-quality content teams. Before Clearscope, Bernard started an SEO consulting agency, was a growth advisor in residence at 500 Startups, and led growth at a YC startup called 42Floors.
Follow Bernard on LinkedIn: https://www.linkedin.com/in/bernardjhuang
Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
Follow us on:
YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
Twitter 👉 https://twitter.com/clearscope
LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Join guest speaker George Chasiotis of Minuttia for a webinar on how to craft a winning international content strategy. George covered: • International Keyword Research & Prioritization: Learn how to identify and target relevant keywords for different regions, taking into account search volume, competition, and cultural nuances to improve your visibility in global search results.• Technical SEO: Uncover best practices for optimizing your website's structure and performance for various search engines, ensuring smooth user experiences and high search rankings across the globe.• Translating & Localizing Content: Dive into the process of not only translating but also adapting your content to meet the cultural, linguistic, and regional preferences of your target audience, fostering a genuine connection with diverse markets.Here our three takeaways from George’s webinar:1. International content strategy is essential for businesses that want to reach a global audience.2. There are three ways to approach international content strategy: translation, localization, and internationalization.3. When creating and implementing an international content strategy, it is important to consider the needs and preferences of the target audience.Links to additional resources & slides: https://www.clearscope.io/webinars/crafting-a-winning-international-content-strategy-george-chasiotisTimestamps:0:00 IntroSubscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About George Chasiotis:George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.Follow George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Join guest speaker Masooma Memon for a webinar on how to craft product-led content.
Here are our biggest takeaways from Masooma’s talk:
Educate your readers.If you don't, no one will.
Be reader-centric. Don’t sell, educate.
Problem and solution flywheel. Call out the reader’s problem then provide a solution.
Avoid feature bloating. Depth over breadth. Go deep on a feature versus covering all of them at the surface.
Links to additional resources & slides: https://www.clearscope.io/webinars/product-led-content-masooma-memon
About Masooma Memon:
Masooma Memon is an accomplished freelance content marketer who specializes in working with B2B SaaS brands. Her client roster includes industry giants such as Vimeo, Shopify, GatherContent, and CoSchedule. Masooma's expertise lies in crafting, refreshing, and repurposing long-form educational top-of-funnel (TOFU) content as well as product-led content that resonates with target audiences and drives results.
Masooma was listed among Semrush's Top 100 Content Marketing Influencers in 2022. Her marketing newsletter, The Content Workshop, has been featured in Forbes' list of must-read marketing newsletters.
Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
Follow us on:
YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
Twitter 👉 https://twitter.com/clearscope
LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Join guest speaker Amanda Walls, founder of Cedarwood Digital, for a webinar on how to build an SEO strategy for Your Money or Your Life (YMYL) websites.
Links to additional resources & slides: https://www.clearscope.io/webinars/seo-for-ymyl-websites-amanda-walls
About Amanda Walls:
Amanda is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specializing in SEO, PPC and Digital PR.
With 12 years of Digital Marketing experience under her belt, Amanda founded the business seven years ago which was recently named Best Small Integrated Agency at the European Search Awards 2022 and Best SEO Agency (Silver) at the UK Search Awards.
She’s a frequent conference speaker and thought leadership contributor and her talks and digital expertise have been showcased at events including Brighton SEO, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.
Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandajwalls
Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
Follow us on:
YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
Twitter 👉 https://twitter.com/clearscope
LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Join guest speaker Carlos Meza, CEO of Crowd Content, for a webinar on Scaling Content Production. Carlos covered why businesses need to scale content production and how to do it. He shared key strategies he’s implemented at his businesses and for his clients. He also shared how to address the common problems with scaling content as well as the tools and personnel needed to execute. Links to additional resources & slides: https://www.clearscope.io/webinars/scaling-content-production-carlos-mezaSubscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About Carlos Meza:Carlos is a guiding voice in the SEO and content creation industry. He shares insights at conferences, including SMX Advance and BrightonSEO. He’s the CEO of Crowd Content Media, Inc., a leading content creation platform for SMBs and enterprise clients around the globe including Dribbble, Caring.com, Grubhub, and many more.Follow Carlos on LinkedIn: https://www.linkedin.com/in/carlosmeza2/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Tom Pool, the Technical & Training Director of Blue Array, led a webinar on the ideal crossover of automation and SEO.
Tom gave us a crash course on Automation before diving into his favorite automations (and shortcuts) in Google Sheets. Tom shared how to start using Python (anyone can learn) and where ChatGPT (and other LLMs) can lend a hand.
Links to additional resources & slides: https://www.clearscope.io/webinars/automation-and-SEO-tom-pool
About Tom Pool:
Tom is Blue Array's Technical & Training Director. He oversees the technical strategy for the agency's clients, as well as running numerous training sessions both for members of staff and the wider industry. He really enjoys building and running training sessions and improving others' knowledge. Outside of work, Tom runs ridiculously long distances for fun (and also to eat more cookies).
Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-pool/
About Blue Array:
Blue Array is an award winning UK based SEO Agency, with a wide range of clients. Our small and dedicated team is led by Simon Schnieders, who’s spent his career achieving great SEO results for big names like Zoopla and Mail Online. Bringing this experience to his management of Blue Array, he’s built a hard-working team of SEO enthusiasts, many of whom are shareholders in the company. That means it’s in all our interests to get the best results for our clients, every time. We do that within a culture of transparency and accountability. We're also a certified B Corp, meaning we’re committed to being part of a movement of companies verified to meeting the highest standards of social and environmental criteria and using our company as a force for good in the world – doing business with us supports this movement.
Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
Follow us on:
YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
Twitter 👉 https://twitter.com/clearscope
LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Join guest speaker Adriana Stein, CEO and founder of AS Marketing, for a webinar on how to leverage multi-language SEO to drive traffic to your site.Adriana covered:
Best practices for localizing the site structure and SEO strategy. How to avoid common pitfalls with mass-website translations. Best practices and tools for conducting keyword research and keyword localization for international SEO. International SEO forecasting and ROI (with examples).Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-harness-power-of-multi-language-seo-adriana-steinAbout Adriana Stein:Adriana is the CEO & Founder of AS Marketing. Adriana helps businesses develop sustainable business growth with holistic digital marketing strategies using an SEO-driven approach. She’s a contributor to popular websites including Search Engine Journal and Search Engine Land.Follow Adriana on LinkedIn: https://www.linkedin.com/in/adriana-stein-631a13145/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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This week, Bernard (co-founder of Clearscope) joined the webinar to share how to rank SEO content in the era of AI.
Bernard covered:
Evolution of Google’s main content algo updates
What is “Helpful Content”
What is “Information Gain” and SERP similarity
How AI and Large Language Models (LLMs) work
The role of Manual Search Evaluators
What does “Experience” look like?
Links to additional resources & slides: https://www.clearscope.io/webinars/rank-seo-content-in-the-era-of-generative-ai-bernard-huang
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Join Eda Kavlakoglu, a Program Director at IBM, for a webinar on how IBM builds a scalable content engine.
She shared their four operating models that guide their teams:
Workflows
Staffing models
Keyword research
Writing and content creation
She also shared how her team measures success including feedback loops for both business and individual performance.
Links to additional resources & slides: https://www.clearscope.io/webinars/building-a-scalable-content-engine-at-ibm-eda-kavlakoglu
About Eda Kavlakoglu:
As a Program Director within the ibm.com content discipline, Eda Kavlakoglu leads the development of inbound content at IBM. Using keyword research, she and her team prioritize, write, and edit content that ranks on page 1 of Google Search, driving organic traffic growth for the business over the last three years.
Follow Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/
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We hosted Andrew Shotland of Local SEO Guide. Andrew is a wealth of knowledge when it comes to local SEO. And he did not disappoint. Andrew covered: • Does “near me” in a title tag work for local queries?• Determining search intent• When do you need hyper-local content?• Optimizing GBP & local strategyLinks to additional resources & slides: https://www.clearscope.io/webinars/understanding-local-search-intent-andrew-shotlandSubscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About Andrew Shotland:Andrew is the CEO of LocalSEOGuide.com, a leading SEO consultancy specializing in Multi-Location and B2B SaaS SEO for over 15 years.Andrew is the editor of the Local SEO Guide blog, which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals.Andrew has over 20 years of experience in the Internet. He was a founding member of NBC’s Internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.Follow Andrew on LinkedIn: https://www.linkedin.com/in/localseoguide/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Nitesh Sharoff of Growth Runner joined us for a webinar on the 8 Google Analytics 4 tips for SEOs. Nitesh is an analytics expert with over seven years of Data & Analytics experience.
Links to additional resources & slides: https://www.clearscope.io/webinars/2023-07-8-need-to-know-ga4-tips-seos-nitesh-sharoff
Timestamps:
0:00 Intro
________
Subscribe for more videos on content and SEO.
https://www.youtube.com/clearscope?sub_confirmation=1
About Nitesh Sharoff:
Nitesh has worked in Data & Analytics for over 7+ years and has advised startups and enterprise customers, including Ramp, NET-A-PORTER, Stanley Black & Decker, and 60+ others. If he's not helping build analytics infrastructures, you'll find him showing off his ninja chopping skills in the kitchen.
Follow Nitesh on LinkedIn: https://www.linkedin.com/in/nitesh-sharoff/
About Growth Runner:
Growth Runner is a data & analytics consultancy focused on aiding companies track their behavioral user data, produce insights using the data and train people on how to use the industry tools.
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Join Eric Siu of Single Grain for a webinar on the Ultimate SEO Hacks for 2023 to dominate search rankings. Eric shared:• Top SEO shortcuts to use today• How to leverage AI to scale your SEO efforts• How to scale content growth• How to outsource and scale your content team• Plus, SEO quick winsLinks to additional resources & slides: https://www.clearscope.io/webinars/ultimate-seo-hacks-for-2023-eric-siuTimestamps:0:00 Intro________Subscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About Eric Siu:Eric is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.Eric also hosts a marketing mastermind where the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.He also speaks around the world on marketing, SaaS, and business. Eric is also a member of communities such as YPO and TED.Follow Eric on LinkedIn (https://www.linkedin.com/in/ericosiu/) and Twitter (https://twitter.com/ericosiu) Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Join guest speaker Bibi Raven (aka Bibi The Link Builder), founder of Bibibuzz for a webinar on how to create stellar email templates.Bibi shared how she approaches creating stellar email templates with her 3 step process. She shares her favorite tools and gives feedback on several audience member’s emails. Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-write-a-good-outreach-email-bibi-ravenAbout Bibi Raven:Bibi the Link Builder is the founder of Bibibuzz, a link-building agency that spans the globe. She dreams up content ideas that lure passive links and charm link prospects with creative outreach for guest posts. She loves training link builders and wrote the foreword for Ahrefs’ book ‘SEO for Beginners’. You can find her stuff on Search Engine Journal, Pitchbox, Authority Hackers, and much more. Or watch her talk at industry conferences like BrightonSEO, SEO on the Beach, and Chiang Mai SEO. Follow Bibi on Twitter: https://twitter.com/BibiBuzzComClearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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This week, we hosted a Search Generative Experience (SGE) roundtable with some of the brightest minds in SEO including Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, and Mike King.
And the conversation was top-notch!
We discussed what is SGE, the effects of SGE, future with SGE and AI content, and finally privacy concerns.
Links to additional resources & slides: https://www.clearscope.io/webinars/search-generative-experience-roundtable-discussion
About Aleyda Solis:
Aleyda is an International SEO Consultant and founder of Orainti, a highly specialized, boutique SEO consultancy.
She’s a popular blogger, speaker, and author of “SEO, Las Claves Esenciales”. Her writings have been published in Search Engine Land, Search Engine Journal, and Moz.
She is also the host of the Youtube video series “Crawling Mondays” where she shares actionable SEO tips.
Follow Aleyda on Twitter: https://twitter.com/aleyda
About Gaetano Nino Dinardi:
Gaetano is a Growth Advisor for many software companies including Cognism, Alyce, and DataGrail. Previously he was the VP of Growth at Aura.
He’s also a music producer and has worked with major artists like Fat Joe & Shaggy.
Follow Gaetano on Twitter: https://twitter.com/gaetano_nyc
About Kevin Indig:
Kevin is a strategic Growth Advisor, creator of the Growth Memo newsletter, and host of the Tech Bound podcast. He ran SEO organizations for companies like Shopify, G2, and Atlassian, consulted for big brands like Ramp, Eventbrite, or Finder, and is an active angel investor.
Follow Kevin on Twitter: https://twitter.com/Kevin_Indig
About Dr. Marie Haynes:
Dr. Marie Haynes has been recognized as a leader in the SEO industry since 2008. Today, Marie is known for understanding how Google’s Search Algorithms work and sharing in layman’s terms how business owners can improve their websites. Marie writes for Search Engine Land and is often featured in authoritative SEO publications.
Follow Dr. Marie Haynes on Twitter: https://twitter.com/Marie_Haynes
About Mike King:
Mike is the founder and CEO of iPullRank, a digital marketing agency trusted by the Fortune 500. They implement a unique blend of market segmentation, content strategy, SEO, and engineering skills to create powerful marketing campaigns to grow businesses.
He’s an international award-winning marketing thought leader and technologist with specific expertise in SEO.
Follow Mike on Twitter: https://twitter.com/iPullRank
About Bernard Huang:
Bernard is the co-founder of Clearscope, the leading SEO optimization software for high-quality content teams. Before Clearscope, Bernard started an SEO consulting agency, was a growth advisor in residence at 500 Startups, and led growth at a YC startup called 42Floors.
Follow Bernard on Twitter: https://twitter.com/bernardjhuang
Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
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We hosted Michelle Lowery, a Content Strategist, for a webinar on how she builds and manages an in-house content team. Michelle recently brought content production in-house after the company had been using an agency for several years. She not only saved the company around $600,000 a year, but she increased quality. She unpacks how she builds the team (including compensation amounts), tools she uses to manage the team, and extra resources to support you along the way.Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-build-and-manage-an-in-house-content-team-michelle-lowery Subscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About Michelle Lowery:Michelle has been wrangling words as a writer and editor for more than 30 years, and doing so in the web space since 2008. Her superpower is turning complex, jargon-filled content into plain language to make it accessible to a broader audience. One of her favorite things to do is build and manage high-performing content teams. She also enjoys training and mentoring writers to help them learn and improve skills they need to build strong careers as content creators. You'll find her at michellelowery.com, where she helps clients attain their business goals through high-quality content strategy and creation.Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellelowery/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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Join guest speaker Jes Scholz for a webinar on how to leverage Google News for distributing your content.Google News generates 24 billion clicks every month. That's an enormous amount of traffic. And it’s not just for news sites!Jes shared how to take advantage of Google News. Links to additional resources & slides: https://www.clearscope.io/webinars/google-news-demystified-jes-scholzSubscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About Jes Scholz:Jes is a marketing consultant focused on entity optimization and technical SEO. She loves to talk about the future of Google, smart marketing automation, and travel, all of which she does much of as the Group CMO of Ringier.Follow Jes on LinkedIn: https://www.linkedin.com/in/jes-scholz/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6
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We hosted Niki Mosier of AgentySync for a discussion on the Value of Featured Snippets.
Google recently announced AI coming to the search engine results page via what they’re calling Search Generative Experience (SGE).Niki covers this briefly and what the possible ramifications it will have on SEO. And if it will affect the future of featured snippets.
After discussing Google’s upcoming releases, Niki gives a world class walk through of why featured snippets deserve your attention, common misconceptions, and a strategy you can implement on your websites.
About Niki Mosier:Niki is the Senior Director of Organic Growth at AgentSync, a SaaS startup, where she has spent the last two years building an SEO/Content program and a team to help support that growth.Niki's career has included agency and freelance SEO for a variety of clients across various industries. Niki lives in Denver, CO with her partner and dogs.
About AgentSync:AgentSync builds modern insurance infrastructure that connects carriers, agencies, MGAs, and producers.
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Ashley Faus of Atlassian joined the webinar to share the new rules of content strategy. She made a compelling argument for allowing prospects to wander your website and interact with your content in a manner they see fit. She returned to the playground analogy throughout the webinar. There are no set in stone rules for how to play on a playground. And neither should there be for the content on your website. Gone are the days of linear funnels and hello to content playgrounds. Links to additional resources & slides: https://www.clearscope.io/webinars/new-rules-of-content-strategy-ashley-faus
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Join guest speaker Tyson Stockton of Previsible for a webinar on semantic search and AI content. Tyson revisited what semantic search is and how search engines understand language by briefly looking at the history of semantic search. He shared how AI content can fit into your content creation workflow before sharing 5 tips for AI content. Links to additional resources & slides: https://www.clearscope.io/webinars/understanding-semantic-search-and-ai-content-to-drive-growth-tyson-stockton
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Join guest speaker Cyrus Shepard of Zyppy, for a webinar on Why Your Internal Links Aren’t Actually Optimized.You’re probably not internally linking enough. And if you are, you’re not using enough anchor text variation. Cyrus shared several strategies for how to increase your anchor text variations (and an interesting internal linking tip using ‘#’). Cyrus shared results from a study his company Zyppy ran on over 23 million internal links and his 7 rules for internal linking.{what was covered}Links to additional resources: https://www.clearscope.io/webinars/why-your-internal-links-arent-actually-optimized-cyrus-shepard
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