Episodios
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.
Here are the key talking points from the episode:
Mark's background and journey to becoming Hilton's CMOThe transformation of Hilton Honors loyalty programIntegration of brand marketing and loyalty functionsThe development and success of the "For the Stay" platformConsumer insights and competition in the hospitality sectorAuthentic celebrity partnerships, particularly with Paris HiltonThe importance of human connection in hospitalityHosted on Acast. See acast.com/privacy for more information.
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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding.
Episode Highlights
The right timing and prerequisites for pursuing board positionsBuilding credibility through demonstrated results and boardroom experienceWhy companies seek CMOs for their boardsBalancing full-time executive roles with board serviceThe value and benefits of board serviceStrategic approaches to positioning yourself for board opportunitiesHosted on Acast. See acast.com/privacy for more information.
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In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.
Here are the key talking points from the episode
The legal and ethical implications of AI in creative workAI's impact on creative professionals and industry economicsThe value of human creativity in an AI-dominated landscapeThe balance between efficiency and authenticity in creative outputsFuture trends in AI adoption and creative differentiationHosted on Acast. See acast.com/privacy for more information.
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Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.
Here are the key talking points from the episode:
Sofia's career journey and promotion to CMOTransformation from beer company to beverage companyBuilding marketing capabilities and creative evaluationWorking with distributors and sales teamsAdapting to changing media landscapePortfolio strategy and brand innovationThe MUSCLE framework for creative evaluationHosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.
Here are the key talking points from the episode:
Challenges in Measuring Content MarketingNativo's MissionJustin Choi's Entrepreneurial JourneyUnderstanding Consumer HabitsMeasuring Consideration Over AwarenessJustinâs Role as a FounderHosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.
Here are the key talking points from the episode:
Todd Kaplan's Transition to Kraft HeinzThe Impact of Marketing on Business GrowthMastering Calculated Risk-TakingBalancing Creativity and Business ObjectivesChallenges in the Current Marketing LandscapeHosted on Acast. See acast.com/privacy for more information.
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In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape.
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athletaâs CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like BeyoncĂ© and Pharrell Williams. She discusses her commitment to empowering women and girls through Athletaâs mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers how Athleta differentiates itself within the Gap Inc. portfolio by targeting a unique audience, fostering collaboration, and staying consumer-centric in a competitive landscape.
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, Americaâs most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game!
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Letâs welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru.
Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how brands are narratives that resonate with consumers, emphasizing the importance of authenticity and purpose. He discusses critical societal themes like climate change and social justice, urging leaders to address these in their brand stories. Explore his innovative work with Ulta Beauty's "Joy Project" and his thoughts on AI's role in enhancing well-being, including his book "Digital Dharma
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of authenticity and social impact in marketing. Donât miss this thought-provoking conversation about the evolving dating landscape and how brands can make a meaningful difference!
If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations!
If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFLâs future as a more inclusive global brand.
If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates âelectricâ experiences for Four Seasons guests.
If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth.
If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Head of Brand and Innovation, North America at Opella. Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, France.
They discuss how Sanofiâs brands like Allegra, Dulcolax, and Gold Bond simplify science to make healthier living accessible. Claudine reflects on her career journey across consumer products and healthcare, highlighting the transferable skills between industries. The conversation touches on the importance of cultural relevance, resilience, collaboration in marketing, and the need for open discussions about failure. Claudine shares her leadership insights and highlights the value of empowering teams to take calculated risks.
If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
Thatâs the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping whatâs next for their businesses, industries and communities.
Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazineâs annual âCreativity 50â as well as one of âthe Top 25 Most Creative People in Advertisingâ by Forbes Magazine. He is one of the most influential individuals in the marketing and creative industry today.
Rei shares his experience growing up as an identical twin and how it shaped his creative career. He talks about his roles at R/GA and the birth of the digital era in the late 90s. He also discusses the role of brand-side marketers in pushing agencies to embrace new technologies and the rise of the creator economy. Rei emphasizes the importance of experimentation and caution when it comes to using artificial intelligence in marketing. He also highlights how brands like Nike and Apple face challenges in maintaining their inspirational creativity.
If you like what you heard from todayâs episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this yearâs Brandweek event in Phoenix, Arizona. Click this link to find out more!
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Melody Lee, CMO of Mercedes Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States.
Melody recounts her journey from growing up in Texas with immigrant parents to her diverse career across various industries before joining Mercedes Benz. She highlights the emotional connection people have with cars and Mercedes Benz's strategy to remain aspirational for all consumers. Melody discusses the importance of brand relevance, balancing short-term and long-term goals, and her approach to leadership, likening it to protecting and enabling her team. She also reflects on the risks she took during the 2008 Beijing Olympics and admires Wen Zhouâs commitment to equity.
If you like what you heard from todayâs episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this yearâs Brandweek event in Phoenix, Arizona. Click this link to find out more!
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to this special greatest hits episode of the Marketing Vanguard podcast. Itâs a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world. He has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods, and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard.
Raja shares his journey from environmental engineering to marketing and emphasizes the importance of continuous learning. He discusses the evolving role of CMOs, the need for collaboration with other executives, and the balance between innovation and driving business results. Raja also highlights the importance of both creativity and logic in marketing and challenges the outdated marketing curriculum in business schools. Tune in to gain valuable insights from Raja's experience and expertise.
If you like what you heard from todayâs episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this yearâs Brandweek event in Phoenix, Arizona. Click this link to find out more!
Hosted on Acast. See acast.com/privacy for more information.
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