Episodios
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On the season finale of the Coach Catalyst podcast season three, we sat down with Jason Phillips, the founder of Nutritional Coaching Institute. They explore NCI's evolution from its modest origins to a $10 million enterprise in the fiercely competitive nutrition certification field. Jason offers invaluable insights into growth, overcoming obstacles, and effective strategies, making this episode a must listen for entrepreneurs and business leaders. Tune in for Jason Phillips' entrepreneurial wisdom on thriving in a saturated market.
Episode Shownotes:
[00:02:27] Bridging knowledge to results.
[00:03:39] Impactful coaching certifications.
[00:08:47] Creating a successful certification.
[00:13:02] The missing link in certifications.
[00:15:47] The four C's of coaching.
[00:19:26] Cohort driven education model.
[00:22:11] Learning marketing and business growth.
[00:29:02] Visionary superpower in business.
[00:29:56] Delegating outcomes in business.
[00:35:34] Personal growth and improvement.
[00:37:20] Entrepreneurial hustle culture debate.
[00:43:10] Scaling a business effectively.
[00:45:53] Building remote team culture.
[00:49:48] Virtual assistants for managing challenges.
[00:55:27] Impact of changing event format.
[01:00:39] Burrito, taco, or quesadilla preferences.
[01:02:24] Dinner with someone past or present.
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On this episode of the Coach Catalyst podcast, the Co-Founders dive into the essence of simplifying software for coaches and clients. They discuss the backstory, the launch of the product, and where it stands today. The conversation touches on the future of Coach Catalyst, industry trends, and the role of technology in coaching. Tune in to learn more about how Coach Catalyst can transform your coaching business.
Episode Shownotes:
[00:01:33] The Coach Catalyst journey.
[00:04:29] The premise of a super coach.
[00:09:23] Personal Branding and Content Creation.
[00:11:22] Building a tech platform challenges.
[00:16:45] Dev team shipping strategies.
[00:19:38] Creating the right environment.
[00:22:58] Gym owners adapting to change.
[00:27:06] All-in-one solutions trend.
[00:28:42] Finding the right balance.
[00:33:37] Simplifying Coaching Processes.
[00:35:23] Education core of Coach Catalyst.
[00:39:06] Client retention strategies.
[00:41:30] Using technology for proactive coaching.
[00:46:02] Challenges with software updates.
[00:51:39] Coach Catalyst features discussed.
[00:52:43] Creating an onboarding program.
[00:57:33] Utilizing technology in coaching.
[01:00:29] Mission to change lives.
[01:05:20] Old school Flintstones nostalgia.
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On this exciting podcast episode we got to speak with Kane Sivesind and talked about their journey together with Trevor through college and developed the app Coach Catalyst. The Podcast episode starts off with a back story of how Kane and Trevor met in freshmen college as they both joined the basketball team. Kane and Trevor talk about the traits they found in each other that made them think of co-founding a company together. Kane talks about how their skill set on the court complimented each other which also developed and flowed into the real world and business world. Trevor gives tips for fitness coaches that would like to own a gym and also gives them an insight into what changes when you start owning gyms. Trevor talks about his “aha” moment when he realized he needed an app that would help him manage his clients better. Kane also talks about some lessons they learned as they started developing their app. Kane also talks about the moment he realized people were interested in the software they developed and how they improved it along the way. Nearing the end of the podcast Trevor talks about making mistakes and how important it is to learn from mistakes and failures. Kane finishes off by explaining how important keeping relationships with people and users helped them grow and developed the software better.
Episode Shownotes
8:19 - 8:44 The traits you need to find in a co-founder
8:46 - 9:25 Kane talks about the traits Trevor has as a co-founder
12:49 - 13:26 Kane talks about how his and Trevor's skill sets complimented each other and how it developed from the basketball court to the business world
21:34 - 22:28 A tip for fitness trainers planning to buy or own a gym
23:55 - 24:26 What changes when you start owning a gym.
27:26 -28:33 Trevor talks about his “aha” moment for Coach Catalyst
32:46 - 33:15 Kane talks about the lessons they learned when they started developing the software with college students
55:11 - 55:56 Kane talks about the moment he realized that people were interested in the software they created
1:08:20 - 1:08:53 Trevor talks shares his mistakes and being able to learn from mistakes
1:09:27 - 1:10:20 Kane talks about how relationships with people and their users helped them develop the app -
In this episode of the Coach Catalyst podcast, we're joined by Rick Mayo, the founder of Alloy Personal Training, a veteran in the industry with over 30 years of experience. Rick shares valuable insights on building a successful fitness business, covering topics like overcoming challenges, capitalizing on strengths, and expanding from one location to many. Tune in to learn from Rick's journey and the growth of Alloy Personal Training.
Episode Shownotes:
[00:02:04] Alloy franchise model explained.
[00:03:40] Evolution of fitness business models.
[00:06:59] Transitioning to small group training.
[00:11:39] Overcoming client hesitations in training.
[00:13:32] Maximizing income potential.
[00:16:27] Naming process and "Alloy."
[00:19:24] Coach Cab's inspirational talk.
[00:21:28] Franchising challenges during COVID.
[00:24:10] Scaling a business for growth.
[00:27:36] Franchise challenges in fitness industry.
[00:30:59] Franchise business model simplicity.
[00:35:31] Franchise growth strategies.
[00:36:30] Coach Catalyst benefits.
[00:40:52] Challenges during COVID.
[00:43:16] Resilience of small business model.
[00:47:13] Franchisee relationship stages.
[00:49:27] Franchisee drop off rate.
[00:53:31] Growing a team dynamics.
[00:56:43] Earning the right for success.
[00:58:10] Franchise expansion strategies.
[01:01:43] Landlord responsiveness in real estate.
[01:06:30] Taco, burrito, or quesadilla?
[01:07:38] Last safe bastion of expression.
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On this episode of the Coach Catalyst podcast, we sit down with the co-founder of Ancore, Isaac Lewis. Ancore is a revolutionary product in the fitness equipment industry, initially created in a garage with a 3D printer. From humble beginnings to being endorsed by professional sports teams like the NHL and Major League Baseball, Isaac shares the inspiring journey of Ancore's growth. Tune in to hear how two guys turned a great idea into a successful business that's making waves in the fitness market.
Episode Shownotes:
[00:03:18] A super accessible cable machine.
[00:04:24] Evolution of cable machines.
[00:09:28] Building a fitness prototype.
[00:10:54] 3D Printing Challenges.
[00:14:33] Sports teams using innovative equipment.
[00:17:03] The Supercoach Summit by Coach Catalyst.
[00:22:36] Balancing day job with startup.
[00:26:50] Manufacturing process challenges.
[00:27:50] Balancing demand in early days.
[00:31:32] Financing a startup business.
[00:36:23] Funding the business in early days.
[00:38:17] Overcoming initial skepticism in business.
[00:41:40] Building Early Relationships for Sales.
[00:43:35] Viral moment in business growth.
[00:50:13] Building a unique fitness product.
[00:53:43] Resistance mechanism design insights.
[00:56:41] Resistance levels and usage balance.
[00:59:16] Squat rack attachment popularity.
[01:00:23] Managing data for coaching clients.
[01:04:41] Evolution of business challenges.
[01:07:27] Unique value propositions.
[01:11:30] Growing as a leader.
[01:16:24] The story behind the name.
[01:19:48] Future product development plans.
[01:22:26] Specializing product for specific populations.
[01:26:32] Cartoon world preferences.
[01:29:09] Active on social media.
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Join us on the Coach Catalyst podcast for another exciting episode! Brandon and Kevin, the brains behind Certified Functional Strength Coach (CFSC), are here to share their story. They noticed a common problem with fitness certifications—they lacked practical skills. Drawing from their experiences at MBSC, they decided to do something about it. Together, they created CFSC, focusing on real-world application. Join the conversation to learn about their ups, downs, and twists in building CFSC.
Episode Shownotes:
[00:02:55] Real practical education for coaches.
[00:03:43] Practical fitness education for real people.
[00:09:30] Personal branding and social media.
[00:14:32] Launching the first event.
[00:18:05] Event highlights and connections.
[00:19:04] Creating the right environment.
[00:24:19] Perform Better partnership success.
[00:26:27] Leveraging relationships for brand recognition.
[00:32:29] Coach Catalyst benefits.
[00:34:53] Partnership dynamics in business.
[00:38:37] Building Trust Through Educational Leadership.
[00:43:46] Equity agreement and ownership growth.
[00:45:37] Handshake agreements versus contracts.
[00:47:42] Entrepreneurial opportunities within gym industry.
[00:53:49] Evolution of Teaching Methods.
[00:57:31] Staff training and consistency.
[00:59:07] Certification business strategy.
[01:02:30] The importance of basics.
[01:06:00] Building a strong level one.
[01:09:44] Building strong business relationships.
[01:15:05] Breaking bread for business success.
[01:20:41] Willy Wonka cartoon world.
[01:21:34] Leadership lessons from historical figures.
[01:25:07] Coach Catalyst podcast offer.
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In this episode of the Coach Catalyst podcast, Joel Jamison from Morpheus shares insights into innovative technology and hardware for improving cardiorespiratory fitness. Discover Morpheus's success story and its features like measuring HRV and optimizing fitness zones. If you're into product development, heart rate training, or simply love fitness tech, this episode is a must-listen for valuable insights and inspiration. Tune in now!
Shownotes:[00:01:59] Morpheus origin story.
[00:04:37] Meeting Russian coach Val.
[00:07:23] Russian use of HIV in sports.
[00:11:43] HRV in training process.
[00:14:24] Heart rate variability.
[00:15:37] Importance of Heart Rate Variability.
[00:19:24] Individualized training approach.
[00:21:30] Launching Myoforce HRV in 2012.
[00:25:24] Funding and self-funding ventures.
[00:29:39] HRV certification in fitness industry.
[00:32:10] HRV measurement variability.
[00:34:01] Heart Rate Variability (HRV) measurement.
[00:39:30] Heart rate training zones.
[00:41:15] Training methods and cost adjustments.
[00:44:01] HRV technology development.
[00:46:36] Challenges with manufacturing in China.
[00:50:14] Challenges in Entrepreneurship
[00:54:52] Pivoting Morpheus into mass market.
[00:55:44] Social cardio and Morpheus app.
[01:00:59] The future of training.
[01:03:05] Personalized workout solutions.
[01:04:46] App and web portal integration.
[01:10:07] Entrepreneurial funding strategies.
[01:13:26] Morpheus website evolution.
[01:14:29] The HRV recovery secret sauce.
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Welcome to the Coach Catalyst podcast, where we dive into the journeys of entrepreneurs who are making a difference in their industries. In this episode, we sit down with Dan, the CEO and co-founder of PushPress, to explore how prioritizing customer service and value can set businesses apart in competitive markets.
Ready to take your business to the next level? Tune in to hear the inspiring story of PushPress and how they are reshaping the fitness industry.
Episode Shownotes:
[00:03:07] Origin of PushPress idea.
[00:03:54] Burnout from coding into fitness.
[00:07:57] Gym payment rate negotiation.
[00:11:48] Building around payment system.
[00:13:38] Scrapping for startup revenue.
[00:19:12] The origin of PushPress.
[00:21:07] Buying the domain name.
[00:24:39] Building a customer-centric software.
[00:26:37] Overcoming investor skepticism.
[00:30:22] Building market differentiators.
[00:33:18] Pricing strategies for Google reviews.
[00:37:51] Launching a free product.
[00:43:05] Favorite part of the event.
[00:44:48] Building a unique gym software.
[00:47:58] Overcoming Business Challenges.
[00:51:45] Taking a leap of faith.
[00:55:24] Taking on investment during success.
[00:59:36] Hiring top-notch talent efficiently.
[01:01:05] Building a tiger team.
[01:07:10] Doing things that do not scale.
[01:09:26] Evolution of job roles.
[01:13:08] PushPress expansion plans.
[01:14:53] Investor's customer-centric approach.
[01:19:36] North Star metric and success.
[01:24:07] Switching to PushPress benefits.
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Join us as we explore the story behind Celev8 with founders Michael and Nick. Learn about their journey in crafting a unique supplement company and their flagship product powered by a potent antioxidant enzyme. Discover how they tackled challenges in educating consumers and the importance of teamwork in their success. Tune in to discover the powerful compound in Cellev8 and gain insights into the world of building a successful supplement company.
Episode Shownotes[00:02:43] Where did the Cellev8 come from?
[00:05:20] The power of SOD antioxidants.
[00:10:22] Enzyme discovery story.
[00:12:50] Innovative health solution discovery.
[00:18:18] The origin of SOD.
[00:19:02] SOD and inflammation
[00:26:27] A fulfilling quest.
[00:29:31] Passion for health and wellness.
[00:32:24] Streamlining coaching processes.
[00:37:28] SOD cellular repair and marketing.
[00:40:49] Treasure hunting and motivation.
[00:44:08] Clinically proven ingredients in products.
[00:48:29] Supplements and skepticism in marketing.
[00:54:35] Enzymatic antioxidant benefits.
[00:56:16] Influencer marketing impact.
[01:02:43] Building relationships with universities.
[01:05:15] Customer satisfaction and returns.
[01:11:33] Entrepreneurial innovation and product development.
[01:16:04] Early stage company challenges.
[01:19:15] Growing personal and company brand.
[01:23:41] Gummy manufacturing process.
[01:28:29] Dinner with Kobe Bryant.
[01:30:22] The power of marketing.
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Welcome to the Coach Catalyst podcast! Join us as we explore the journey of Jason Durr, founder of Ultra Human, and his successful supplement company. Learn about Ultra Human's beginnings, the careful process behind its premium products, and the importance of integrity in the health industry.
From unique packaging to personalized packets, Ultra Human stands out, enhancing the customer experience.Ready to take your health journey to the next level? Join the conversation and discover how you can make your mark in the world with Ultra Human.
Episode Shownotes[00:02:10] Origin of "Ultra Human."
[00:06:15] Background in the party world.
[00:09:33] Starting a supplement business.
[00:12:14] A good product at a good price.
[00:16:12] Challenges of starting a business.
[00:19:15] Scaling a product business.
[00:23:27] Launch strategy challenges.
[00:28:41] Scaling a Coaching Business
[00:31:55] Business struggles and sabbatical period.
[00:35:08] Self healing and entrepreneurship.
[00:39:33] Exceptional products deserve exceptional packaging.
[00:43:18] Premium product packaging strategy.
[00:48:29] Wild Event Planning.
[00:50:29] Thinking outside the box.
[00:53:20] Building a seven-tier.
[00:57:19] Natural and vegan supplement ingredients.
[01:00:50] Product packaging and shelf presence.
[01:04:45] Wellness and heavy metal detox.
[01:08:55] Making smart business decisions.
[01:19:00] Developing new product lines.
[01:22:19] Cash flow problems in business.
[01:23:29] The journey of entrepreneurship.
[01:27:22] Focusing on one product.[01:32:29] Learning from entrepreneurial parties.
[01:37:18] Focusing on product scaling.
[01:39:59] The value of enjoying life.
[01:44:37] New products and brand announcement.
[01:46:12] Future of the brand.
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In this exciting episode of the Coach Catalyst podcast, Trevor sits down with Jacob from Macros First to uncover their groundbreaking method for macro tracking.
Whether you're interested in business building, nutrition, or macros, this episode is a must-listen. Tune in for valuable discussions on entrepreneurship and nutrition with Jacob from Macros First.
Episode Shownotes[00:01:32] Macro tracking and podcast ideas.
[00:03:29] Tracking macros and fitness diets.
[00:08:44] Streamlining coaching processes.
[00:11:10] Spreadsheet goes viral.
[00:15:00] Partnership with nutrition coaching platform.
[00:20:13] Sustainable growth and profitability.
[00:25:12] Evolution of meal tracking app.
[00:29:53] Freedom in early business stages.
[00:31:20] Customer feedback and product development.
[00:37:43] A roadmap written in pencil.
[00:41:02] Playing the long game.
[00:44:58] Making the jump to entrepreneurship.
[00:48:52] Innovating in a crowded space.
[00:52:22] Turning weakness into strength.
[00:56:03] Monetizing free user base.
[00:57:52] Exploring pricing tiering structures.
[01:03:47] The impact of community.
[01:07:45] Transparency and problem-solving.
[01:08:47] Removing friction in processes.
[01:14:54] Social media marketing aspect.
[01:17:16] Exciting goal object changes.
[01:19:46] Daily energy expenditure reporting.
[01:24:24] Cartoon world to live in.
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David Weck, inventor of the BOSU ball, is interviewed in this podcast episode. Weck introduces himself as an inventor and biomechanist who is passionate about efficiency in human movement. He discusses his background in football and weightlifting, sharing how these experiences influenced his interest in optimizing athletic performance. The conversation delves into the importance of speed, jumping ability, and agility as measures of athletes' capabilities.
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→ Website
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→ Weckmethod
Shownotes:
00:02:03 - Inventor And Biomechanist David Weck Discusses His Passion For Efficiency And His Drive To Help Elite Athletes Improve.
00:11:35 - Head Alignment Affects Running Efficiency.
00:18:06 - Overcoming Pain Through Trial And Error.
00:28:56 - Bosu Ball Aids Knee Recovery.
00:39:39 - Utility Products Open Doors.
00:43:45 - Invention Requires Time And Coordination.
00:47:12 - Rope Flow Improves Athletic Performance.
00:54:13 - Improved Athletic Performance Through Overload.
00:59:22 - Train Fluidity And Efficient Movement.
01:06:28 - Science And Art Must Align.
01:15:13 - Coiling Core Training Maximizes Potential.
01:17:27 - Strength Training Is Valuable For Football.
01:27:16 - Ropes Are The Key To Athleticism.
01:28:49 - Training Tools Can Empower And Improve Lives.
01:37:24 - Leverage Your Capacity With Catalyst.
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In this episode of the Coach Catalyst podcast, host Trevor Wittwer interviews Sohailla Digsby, a registered dietitian (RD) who has made a significant impact in the world of fitness and nutrition. Sohailla discusses her decision to major in dietetics after being a dancer and her internship experience that exposed her to various aspects of nutrition, including clinical work. She reveals her passion for prevention and wellness and how she started developing programs based on the needs of people in fitness centers. This episode provides valuable insights into Sohailla's journey and her successful career as a speaker, author, and CEO of Best Body Nutrition and Fitness.
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Want to know more about Sohaila? Follow her socials!
→ Website
→ Instagram
→ Facebook
Show Notes:
00:04:23 Listen To The Needs Of Others.
00:05:00 Creating A Role As A Dietitian In A Gym.
00:11:09 Importance Of Listening To Consumers.
00:15:04 Importance Of Evidence-Based Nutrition.
00:19:49 Successful Event With Positive Feedback.
00:28:08 Book Can Lead To Opportunities.
00:29:47 Taking Risks And Evolving In Business.
00:36:08 Value Your Personal Values.
00:42:08 Tiered Membership Model For Wellness.
00:52:49 Know Your Values, Set Boundaries.
00:56:42 Be Flexible And Open-Minded.
01:00:34 Listen And Meet People Where They're At.
01:03:24 Systematize Your Business For Scalability.
01:09:14 Learn From Others' Stories.
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On this episode of the Coach Catalyst podcast, host Trevor Trevor Wittwer interviews Evans Armantrading, the owner of CNU fit. The conversation covers Evans' journey from a troubled childhood to building a successful fitness business. They also touch on the topic of parenting and how to create artificial adversity for children. With insights into the fitness industry and personal anecdotes, this episode offers value for both parents and gym owners.
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→ Website, Instagram, and FacebookShow Notes
00:01:08 - Adversity Can Fuel Personal Growth.
00:09:56 - Starting Small Can Lead To Big Growth.
00:13:38 - Faith And Serving Others Bring Blessings.
00:18:23 - Efficient 30-Minute Training Model.
00:24:38 - Client Autonomy In Training.
00:26:12 - Standardized Training Programs For Success.
00:32:14 - Transitioning From Individual To Business.
00:35:25 - Build A Strong Team For Success.
00:43:25 - Success Is Defined Individually.
00:45:37 - Success Is A Progressive Realization.
00:53:39 - Resilience And Determination Lead To Success.
00:56:32 - Creating Adversity Helps Foster Growth.
01:04:41 - Building Resilience Through Intentional Parenting.
01:09:54 - Local Clout Is Valuable.
01:12:00 - Grinding And Perseverance Lead To Success.
01:19:18 - Expanding Business Through Social Media.
01:24:45 - Staffing Process Emphasizes Cultural Fit.
01:26:03 - Invest In Staff Development And Culture.
01:32:49 - Leveraging Technology For More Efficiency.
01:36:16 - Embrace Technology, Change Lives.
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Jason Curtis's interest in physical training began at a young age through his involvement in combat sports. He eventually joined the military and became a fitness coach. He talks about his journey and his desire to help others improve their fitness.
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Facebook, Instagram, Youtube, LinkedIn, Tiktok and WebsiteShownotes:
00:02:26 Passion For Fitness From Childhood.
00:11:57 Military Fitness Training Evolving With Time.
00:18:20 Embrace Contrast In Training Goals.
00:21:26 Naive Optimism Leads To Success.
00:26:29 Building A Gym Requires Investment.
00:30:14 Naive Optimism In Business.
00:43:20 Balancing Work, Family, And Passion.
00:43:26 Balancing Work And Family Life.
00:49:14 Instagram Posts As Educational Content.
00:56:09 Focus On Conversion, Not Engagement.
00:59:03 Balancing Time Between Gym And Content Creation.
01:07:16 Fitness Training Can Transform Health.
01:08:54 Fitness Racing Is A Growing Sport.
01:16:03 Potential For Profitable Fitness Races.
01:19:02 Fitness Racing Events Can Be A Profitable And Effective Way To Build Community And Increase Gym Membership.
01:27:41 No Takeaway.
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In this podcast episode, the host interviews Yuri Elkaim, the founder and CEO of Healthpreneur. Uri shares his journey in the health and fitness industry, starting as a pro soccer player and experiencing hair loss due to an immune condition. He pursued education in kinesiology and holistic nutrition and discovered powerful principles for health and energy. Yuri went on to coach clients on nutrition and wrote a bestselling book. He then founded Healthpreneur to help health professionals grow their businesses online. The episode highlights Uri's unique approach to building online businesses and discusses his success in building two seven-figure businesses.
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Shownotes
00:02:39 Health Journey Leads To Coaching.
00:06:08 Coaching Is Transformational And Impactful.
00:10:02 Mindset Shift Is Key.
00:21:32 Slow Progress, Persistence Pays Off.
00:24:05 Mindset And Standards Matter.
00:29:18 Transition From Product-Based To Coaching.
00:34:00 Webinar Model For Fast Business Growth.
00:47:40 Value Your Worth, Charge More.
00:49:25 Invest In Coaching For Growth.
00:53:31 Awareness Is Key For Change.
00:59:13 Invest In Social Media Marketing.
01:07:52 Invest In Your Business Profitably.
01:08:29 Leverage Online Delivery For Growth.
01:13:49 Hire Higher Level People.
01:24:00 Bluey Cartoon Makes Parents Feel Inadequate.
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The podcast features Ashley Dwyer, a pharmacist turned coach, who specialized in helping women get ready for their wedding day. She shares her unique approach to online coaching and how she was able to establish herself in the industry. The podcast highlights the challenges and triumphs Ashley faced while building her business and provides valuable insights for aspiring coaches.
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Facebook, Instagram, Tiktok, and Podcast
Shownotes:
00:01:01 Niche down to stand out.
00:13:17 Preventative medicine is essential.
00:20:35 Finding success through passion and perseverance.
00:22:29 Transition from wedding-focused coaching.
00:26:43 Taking calculated risks for success.
00:32:41 Cold DM outreach can be effective.
00:39:35 Evolution of coaching services.
00:47:48 Content creation is essential for business growth.
00:51:29 Embrace new skills and risks.
00:57:23 Persistence and hiring help are essential.
01:02:08 Loneliness in online work.
01:05:40 Maintaining a structured routine is important.
01:10:27 Building a team is challenging.
01:19:17 Tony Robbins' positive attitude is contagious.
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In this episode of the Coach Catalyst podcast, host Trevor Wittwer interviews Mollie Eastman, founder of Sleep is a Skill. Mollie shares her journey from experiencing lack of sleep due to her entrepreneurial pursuits to building a successful business focused on improving sleep. They discuss entrepreneurship and delve into the importance of sleep. If you're interested in learning about sleep and entrepreneurship, this episode is a must-listen.
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Facebook, Instagram, X, and Podcast
Shownotes:
00:02:12 Prioritize sleep for optimal performance.
00:06:22 Entrepreneurship is a personal growth opportunity.
00:11:55 Resilience and gratitude are key.
00:19:24 Consistency and commitment bring success.
00:21:20 Showing up is half the battle.
00:29:08 Acceptance is key for sleep.
00:32:01 Importance of circadian rhythm
00:40:05 Understanding the importance of chronobiology.
00:43:32 Importance of environmental cues.
00:47:03 Sensitivity to light affects sleep.
00:52:52 Prioritize consistent sleep habits.
00:57:53 Prioritize sleep for better wellness.
01:03:11 Optimize sleep environment for better rest.
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This podcast episode features Aram Grigoriam,sharing his story of building a coaching business and offers insights and tips for others in the industry. He emphasizes the importance of starting in-person coaching to develop communication skills and acquire soft skills that are crucial for helping clients. The podcast also touches on the speaker's financial situation and their determination to succeed despite limited savings.
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Want to know more about Aram? Follow his socials!
Youtube, Instagram, and Podcast
Shownotes:
00:00:02 Build Business Around Existing Products.
00:05:06 Women Need Realistic Fitness Information.
00:11:24 Coaching Requires Personal Attention.
00:19:12 Balance Expectations And Set Boundaries.
00:29:07 Empower Clients For Long-Term Success.
00:34:31 Coaching Is About Reinforcement And Simplicity.
00:35:59 Virtual Assistants Improve Client Experience.
00:40:04 Real-Time Feedback Improves Training.
00:44:39 Staying Organized And Responsive Is Key.
00:49:24 Deal With Difficult Coaching Clients.
00:56:44 Clear Expectations Prevent Communication Breakdown.
00:59:30 Level Of Care Is Crucial.
01:04:08 Education Is Key For Success.
01:09:29 Education-Forward, Inclusive, And Enjoyable.
01:12:07 Networking And Camaraderie At Events.
01:16:49 Supportive Community At Affordable Price.
01:22:02 Passion For Art Over Money.
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This episode features Jeff Schumacher, who talks about his experience in the fitness industry. He began with the goal of training athletes but ended up focusing on personal training. Jeff shares the growth of Gage Strength Training, which started as a bootcamp-style facility and expanded to over 500 clients. He also discusses Engage Personal Training, a boutique-style small group strength training studio, and their plans to open multiple locations. The podcast delves into the logistics of running a brick-and-mortar business and the balance between adult and athlete clientele.
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Website, Instagram00:01:57 Evolution from bootcamp to athletes.
00:05:19 MLS coaching: Basic training, evolving technology.
00:10:04 Accountability and communication software.
00:15:14 Evolved from boot camp model.
00:25:23 Creating templated programs for clients.
00:30:33 Boutique gym with individual programs.
00:35:53 Location selection for a gym is based on accessibility and population density.
00:41:05 Attention and personalization in coaching.
00:46:22 Client perception is key.
00:53:15 Pre-sale and paid ads success.
00:59:06 Invest in targeted advertising campaigns.
01:04:14 Opportunities for coaches to grow.
01:08:29 Moose are dangerous animals.
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