Episodios
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You don't have to wait until you have a five figure offer to hone your five figure selling skills. But what do I even mean by five figure selling skills?
After going from a six figure salary with a husband and a condo to being pregnant on food stamps, I just remember saying I will never be broke again. That's not always the healthiest declaration as I hold it against myself a lot.
But NOTHING has given me more safety than knowing I can sell high ticket without relying on a launch to average multiple five figure months.
Five figure selling just means that your potential clients would anticipate a five figure investment based on your thought leadership and your reputation.
And this has less to do with having a pretty aesthetic brand (which helps only to magnify whatâs already working), and more to do with clarity, credibility and trust.
In this episode, we're chatting about:
What I mean by five figure sellingThe mindset problems that five figure selling helps solveThe increase in demand that is inevitable with five figure sellingTo learn more about create 5 figure selling as a skill, join me at my workshop, "5 Steps to Creating Trust and Demand from 5 Figure Clients" on Wednesday May 15th - go to my website www.marieladelamora.com
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On today's bonus episode, Michelle Seijas is sharing the results she has seen in Reclamation Mastermind!
Reclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamation
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If you're at a crossroads and you're not sure what the next step is, this episode is for you! Today's guest, my client Michelle Seijas, is a thriving Chingona because she lives a purpose-driven life.
Michelle doubled her income in the second half of last year after joining Reclamation Mastermind. Now, she's knocking on the door of six-figures in the very first quarter of 2024. Her mindset shifts inside of Reclamation have been mind-blowing. So I can't wait for you to tune in to hear her story!
Michelle has broken out of so many boxes of "convention" and defied the odds. After falling into a teaching career and rising the ranks of K-12, Michelle found herself thinking "I can't do this for the rest of my life." So, without knowing what was next, she left for a sabbatical. As the next steps slowly revealed themselves, Michelle started to connect the dots.
By getting curious about what truly filled up her cup, the signs she was receiving and allowing herself to stop hustling, she was able to find her purpose as a coach and speaker. Now, she helps other Latina leaders define, plan and live their purpose driven lives.
It's been a pleasure to watch Michelle gain more and more self-trust in Reclamation Mastermind. Her work really is a testament to what can happen when you allow your values to be a guiding light for your work.
In this episode, we're chatting about:
What has happened for Michelle since joining Reclamation MastermindMichelle's background and how her early experiences set her up for the life she leads today How taking a sabbatical changed her life What happened when Michelle began leaning into her strengths instead of another coach's prescribed frameworkWhat the mindset of "it's already done" helped Michelle create such incredible resultsReclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamation
Connect with Michelle:
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Do you ever feel like you need to be hyper-masculine to make it in business? Maybe you've even had trouble connecting with women in your family who live by traditional cultural values when it comes to womanhood?
Well if so, today's episode will be such a treat for you. Trish is feminine soft skills expert who helps modern women attract, transform, and create harmonious relationships. Trish is a first generation Filipino American who was never modeled healthy relationship dynamics.
We began working together in August. As a brand new coach, she landed her first client less than one month into coaching...then another 3 clients, all within a matter of months.
This is the story of Trish growing out of the "keeping up with the Joneses" mentality after her father passed away. And now she's helping other women do the same!
Trish embodied the 3 elements of creating demand quickly:
1. She was extremely visible with multiple marketing platforms working in her favor
2. Her thought leadership spoke to an unmet need: daughters of immigrants have a hard time being in their feminine
3. Selling with her Story and Radical Authenticity.
In this episode, we're chatting about:
How Trish was able to move like a full time coach from the very beginning The way that grief changed Trish's direction in life How she handles hate online Why embracing femininity is so important for women who are running a businessI'm so excited to dive in with Trish! If you want to continue the conversation, go check out her podcast, Feminine Purpose.
Connect with Trish:
Take the Femininity QuizCheck out her InstagramConnect with me:
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There is more to creating demand than "picking a niche." The question is - how do we know that people want it and are willing to pay for it? This is why demand doesn't come from picking a niche, it comes from CREATING it (through thought leadership).
As a lifelong marketer, I helped companies across the world understand why something was or wasn't selling, and whether to change the product vs change its messaging in order to create demand.
For example, a tech startup accelerator would never say "pick a niche." They'd tell you to look at the market and at what consumers were doing, saying and complaining about. That's how we proved to investors that demand existed before we even created a new product or service.
So why is it that "pick a niche" seems to be the beginning and the end of the conversation in the online coaching space?
Demand actually comes from 3 things:
Being better than your competitors Being different from your competitors in a way people are willing to pay forServing a gap in the market, which means you really have no strong competitors.This is why I'm so big on thought leadership. Because in order to see the missing gaps, you need to be paying attention. The people that make the most money are those who think about their people A LOT. And once they spot a gap, there is less competition.
In this episode I am going to share:
1. How to find the unmet need or a gap in the market
2. Why demand exists in the gaps, and how solving for gaps make customers less price sensitive.
3. Why solving for gaps solves for imposter syndrome and self doubt bc you truly have no competitors.
4. How to stay in your lane to not second guess your thought leadership
This is what I mean when I say you donât need to post more. This is what I mean by creating demand peacefully. Visit the Reclamation page on my website. Doors open on May 15th and I want you to ask any questions that are popping up for you right now!
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I had the honor of coaching today's guest for two years and watching her go from over-worked solopreneur Ops VA with a 9-5 to a full-fledged multiple six figure agency owner. Ariana Rodriguez is also the leader of the Get Sh*t Done Summit for entrepreneurs, AND she is currently in the process of developing an app.
Ariana is an operational consultant who helps BIPOC and neurodivergent business owners grow and streamline their businesses in a way that works for them. I'm always astounded by how much I can learn from my own clients and Ariana is no exception. She takes systems, which can be a heavy topic that a lot of business owners have some shame around, and she makes it simple.
I especially love how inclusive Ariana's work is. For example, if a business owner has ADHD - their systems need to be adapted with that in mind. So I'm really excited to dig into Ariana's journey. It took more than systems to get here, it took her thought leadership and a ton of self compassion.
In this episode, we're chatting about:
How Ariana's definition of success has changed in the past year, and what she was able to achieve during our work together 1:1 and in Reclamation MastermindWhy an ADHD diagnosis resulted in more grace and peace in Arianaâs businessHow neurodivergent business owners need to operate differently The role of an operational consultant in a businesses day to day Why creating systems and processes with a person's background in mind is extremely important to ArianaConnect with Ariana:
Sign up for The Get Sh*t Done SummitCheck out her WebsiteFollow her on InstagramFollow her on LinkedinConnect with me:
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Being a parent is not an entrepreneurial disadvantage. For a really long time, I did feel like my life was harder because I'm a single mom running a business. But at a certain point, I realized this belief was not serving me.
Today, I'm sharing an episode of Chingona Revolution that I recorded with two of my close friends, Erika Cruz and Cat Del Carmen a few months ago. If you've been listening for a while, you know that motherhood affects all of my decisions as a business owner.
So if you're a parent, I know this conversation will make you feel seen and understood. What I know is that I would not have become an entrepreneur if I wasn't a mother. Motherhood allowed me to dream a little differently. I needed to move past my corporate career because I wanted a life that was truly designed to make space for my daughter.
We all know that motherhood and entrepreneurship do not come with a "one size fits all" prescription. That's why I'm excited for you to tune into this episode and get multiple perspectives!
In this episode, we chat about:
Navigating grief during pregnancyHow we make decisions and approach risk, knowing we have mouths to feed How we manage our time and energy Why releasing control is such a huge key to navigating entrepreneurship as a motherConnect with Erika:
Listen to Chingona RevolutionWebsiteInstagramConnect with Cat:
Listen to Latinas Booked OutWebsiteInstagramConnect with me:
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I'm always telling clients to create third party credibility. And one way to do that is by guesting on other podcasts! Well, you know I walk the walk. So today, I'm sharing an episode I was featured on from my good friend Cat Del Carmen's podcast "Latina's Booked Out."
This is one of my favorite podcast interviews I've done. When Cat and I met, I was her coach. Since then, we've grown to be great friends. One thing I talk about in this episode is the importance of surrounding yourself with other entrepreneurs who are aligned with you. Cat is a perfect example of an expander in my life and I think our friendship is part of what makes this conversation so great!
If you've listened to the podcast for a while, some of the stories I tell in this episode might be familiar to you. But some of them, I haven't really touched on in Cycle Breakers & Money Makers yet. Cat has a gift for seeing things in people before they really see them in themselves. So her skills as a host really brought out a new conversation in me.
In this episode, we're chatting about:
- What had to happen for me to quit a secure corporate job
- Navigating Covid as a newly full time entrepreneur
- An honest conversation about handling money as a single parent
- Surpassing the belief that you can't handle a six figure business
-Why sitting in discomfort is a business skill
Connect with Cat:
Listen to Latinas Booked OutWebsiteInstagramConnect with me:
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Most financial advice you're hearing was not created with variable income in mind. So many business owners are trying to build wealth with tactics that are meant for nine to fivers.
Today we're sitting down with my financial coach, Gina Knox. She teaches entrepreneurs how to build their business savings to $1k, $10k, then $100k in her 12 month program 6 Figure Saver, then she helps her clients create a 7 figure wealth portfolio with her mastermind 7 Figure Wealth.
Gina coached me through the creation of my investment portfolio, my daughter's trust fund, and she helped me move through so many mindset blocks away. You're definitely going to want to take notes for this one!
Today we're chatting about:
The difference between personal finance and business finances The types of spending decisions to avoid:1. Identity spending
2. boredom spending
3. future problem spending
4. People Pleasing Spending
Why "I deserve this" is not a good barometer for spending decisions What is "The Squeeze"? Why debt is not the enemyConnect with Gina:
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Becoming a parent and entrepreneur really changed my relationship with emotions. Growing up, I was often made to feel bad for being upset.
When I felt a challenging emotion, I was often met with "You have no right to feel that way. Your life is so much easier than ours was." And after coaching over 100 daughters of immigrants, they feel a similar way. Running from or suppressing our emotions was the answer at one point in our lives.
But growing a business REQUIRES us to change our relationship to our feelings. In Reclamation Mastermind, identifying and processing emotions are a literal entrepreneurial skillset you develop through nervous system regulation, emotional intelligence, and trauma-informed mindset coaching.
Creating a safe container for women of color to process emotions in community is what allows them to create AND receive more clients, money, and visibility.
So today, I'm going through:
- Why many WOC and daughters of immigrants are afraid to feel certain emotions
- How avoiding emotions stop us from taking helpful actions in our business
- How processing emotions can be easier
- Figuring out whether there is a problem to solve or a feeling to feel
Join the waitlist for Reclamation Mastermind and join the most incredible, badass community of WOC who are booking out, raising their prices, and growing more peacefully than ever. Doors open May 15: www.marieladelamora.com/reclamation
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Thanks to my sales call process, Iâve sold just under a million dollars of coaching in 4 years. Of course, a lot more goes into it than that, but a phone call if often the make or break factor.
Itâs possible to get mostly (or all) yeses without being pushy. And you definitely don't have to make anyone give you an answer on the call. If you've ever been given advice on how to conduct sales calls that felt a bit icky, this episode is for you.
Itâs possible to get more pay in full clients at 15k and 10k than ever before. At this caliber, the clients show up to sales calls having already done their research. So remember that third party credibility is a big piece of this puzzle. Conversion doesn't start and end on this call.
Before the call:
- I do my research on the person before the call
- I take their intake form responses and turn them into a coaching program outline
- Highlight parts of their answers I want to dig more into. I will even write follow up Qs there.
During the call:
- I greet them like I would someone I know.
- Outline the call so they know what to expect
- I open with curiosity and ask "tell me a little more about what brought you to book this call with me today."
- I sit back and build a bridge
After the call:
- I send them a coaching program outline, an AI transcript and a recording of the call
Listen to the full episode to hear some mindset gems that will totally transform the way you conduct sales calls. And as always, if you enjoyed this episode, share it with friends and leave a quick review!
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I just got back from hosting my first client retreat in Mexico City! This was the event that kicked off 12 months in Reclamation Mastermind for 17 clients. It was bigger and more expansive than I ever imagined!
So today, I want to take you behind the scenes. What went well? Were there any hiccups (of course!)? And what were the key takeaways? I haven't always seen myself as a person that could pull off an event of this magnitude.
In fact, I had a lot of fears throughout the entire process.
But my community and the practices I've cultivated allowed us to create a safe space for members of Reclamation Mastermind to connect, get clarity and to leave with a new identity.
Here's a quick rundown of what I learned:
1. Getting what you want is ALSO uncomfortable.
2. Things will not go perfectly according to plan when you are doing something new.
3. Energy management will become more important the more space you hold so begin practicing now.
4. You will begin to PLAN for the discomfort of being stretched rather than AVOID it.
5. Your friends will be the ultimate support system to get you through new milestones.
6. Processing emotions is actually part of the plan, not a deterrence from it.
You don't have to be planning a live event to get coaching from this episode. These lessons are relevant with every new step you make in business.
Whether it's hosting your first workshop, getting on your first sales call, etc. these truths will be there.
The doors to this incredible room of WOC and First Gen entrepreneurs open on May 15. Join the waitlist at www.marieladelamora.com/reclamation
Connect with me:
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Have you ever found yourself feeling resentful after a sales call that ends in a "no"? I'm sure we've all experienced that inner critique getting louder when business isn't going our way. Where there is attachment, there is also resentment.
So today, I want to chat about how you can release that attachment and create more demand. Because we all know that struggling through and telling ourselves "things have to change" over and over again isn't moving the needle.
We can't rely on our business to validate us. Even more important, we can't base our self worth on the state of our business. So how do we release these identity entanglements?And what can business look like if our relationship to our business goals mirrors what a healthy inter-personal relationship is?
In this episode, we're chatting about:
- Why inner child healing is essential in entrepreneurship
- How an attachment to sales manifested in lower conversions for me in 2021
- How I can spot attachment in business
- Shifting blame to curiosity for a healthier business
- Escaping the cycle of "bracing" and instead embracing "preparing"
This is why in Reclamation Mastermind, we focus so much on creating a Self Concept that can withstand your toughest days. Shame dies in the light and festers in silence. Fear grows in silence. And attachment needs fear. Attachment needs shame.âšTune in and let's bring that shame to the light!
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I made the biggest investments during my lowest earning quarter in business. Because of those investments, I then had a 225K quarter. None of this happened by accident! It's a product of moving with self-trust.
I'm at an in-person business retreat being coached right now and my birthday is today. You know what that means - it's a big reflection time. And I want to voice some of these reflections to you because I don't think the extremely nerve-wracking moments are discussed enough.
When you're on the precipice of the next evolution in your business, it can be so easy to slip into self-doubt and lack. When I had to cut back on 1:1 coaching in order to usher in this new era, I was making less than ever before. On top of that, I was spending more than ever before.
Don't get me wrong, I was by no means being reckless with my spending. Here are a few of the investments I knew to be essential in my growth during that period:
- FIRST, invested in a Rebrand
- THEN, hired a podcast manager
- THEN, invested 25k in a mastermind
And guess what? If the launch had not gone as well as it did, I would still stick by those decisions.
I even decided to have an in-person retreat abroad before I opened up enrollment for Reclamation Mastermind. That means that if no one signed up, I would have eaten the cost.
These are the types of big decisions and risks that will be made as an entrepreneur. And self-trust is at the root of our ability to move - every time.
Tune in to hear how harnessing your self-trust can take you through these difficult decisions. And if you enjoyed this episode, please share the love! Every review and social share goes such a long way!
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Have you ever read through someoneâs social media account and thought to yourself "I still don't understand what they're selling"? That's the byproduct of fluffy marketing.
And here's the thing, we've all done fluffy marketing. The truth is, when you become an expert, the way you talk is going to start going over your ideal clientsâ heads.
It's like you've received your PHd and suddenly, you're being asked to explain what you know to people who have never studied that subject.
Speaking on your ideal clientsâ level takes intentionality, it doesn't just happen. We need a process and data.
So today, I'm sharing a simple messaging analogy that will land you more sales calls and fewer objections.
Imagine this: You see a vitamin brand on the shelf that straight up tells you "you will have more energy after taking this". The brand next to it is filled with a list of ingredients. Which one are you going to buy? Probably the one that's makes it easy to say yes, not the one you have to Google.
So listen through to the end to learn how I consistently fine tune my messaging.
In today's episode, we're chatting about:
- The different between ingredients and labels in your messaging
- How to find the right label for your products and services
- How to âde-fluffâ, test and validate your messaging
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As Women of Color, self-doubt and criticism can practically feel like they're in our bones. But I promise you, they're not. Your beliefs are built around PRACTICE, they are not set in stone. What you believe about yourself is just the evidence you have received and accepted so far.
I create the Belief Bookmarking practice because I desperately needed it in my life AND business. This process stems from a lifetime of what I now recognize as trauma.
I'll delve into my own story, discussing how I was conditioned and brought up, my relationships, marriages, and the repeated patterns that led me to create the belief bookmarking process.
For years, I wished I could be someone else, someone who trusted themselves and cared less about others' opinions. So I took matters into my own hands and made that possible for myself.
The belief bookmarking process is my way of capturing moments of self-trust, bottling them up, and using them to remind myself. It's a conscious effort to plan for slipping back into old patterns.
As humans, we tend to default to what we've always done. This process involves taking small moments of self-trust, turning them into evidence, and actively practicing beliefs about ourselves.
In this episode, we're chatting about:
- What is Belief Bookmarking?
- How Belief Bookmarking has changed my life and business
- ELEMENTS OF A BELIEF BOOKMARKING PLAN:
1. Take your Intentional beliefs and plug them into âI Amâ app.
2. Leave voice memos to yourself
3. Favorite voice memos from clients or friends
4. Write notes to yourself when you are experiencing the beliefs you want to come back to
5. A Camera Roll folder in your phone with screenshots of messages youâve received, client wins, praise etc.
6. Listen to podcast episodes you have been on.
7. Share wins with your people - it makes you accept them as truth more
8. Celebration act - shows your body you are receiving the win and showing yourself love for it
I hope this episode helps you begin the process of radical self-trust. Shoot me a message on Instagram or Linkedin and let me know if you're starting this journey!
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Our resistance is a flashlight to where our growth is.
That's why today, Iâm sharing 5 things Iâve seen my clients resist as their business grows.
After coaching hundreds of women over the last 4 years, and looking at my own journey in hitting 6 figures in my first 11 months in business, I see these common denominators.
Entrepreneurs resist these five things:
- 1A Instead of fixating on sales, making your marketing SO helpful, it could get people a result. (A lot of people agree in theory, but not in practice)
- 1B Educating with only a tiny hint of selling in their content
- 2 Networking like crazy and getting visible beyond just posting on socials
- 3 Hiring a photographer and doing a brand photoshoot
- 4 Speaking to yourselves with compassion.
- 5 Expanding your friend circle to include more CEOs
These conversations usually go "Oh, well I do that already!" or "I don't think I need to do that."
If you hear yourself saying that to any of these steps in business growth, I challenge you to move through your resistance.
You are going to feel resistance at all stages of business anyway. It never goes away, if youâre growing. So notice it, normalize it, and let it guide you towards money making activities.
The road to six figures is not meant to be a comfortable one, but it will be worth it.
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This year, scaling my business meant navigating my biggest income spikes and dips, from 1:1 to scalable offers, and taking the plunge into group programs.
With any transformation, reflection is necessary to integrate the lessons. So in today's episode, I share my biggest and hardest-learned lessons of 2023.
The journey involved more investments than ever â in systems, team, rebranding, multiple masterminds and even the biggest coaching investment I've ever made. I had my lowest financial quarter in the history of my business, followed by my highest financial quarter in the history of my business, all because I continued to give my business what it needed to scale.
Amidst financial highs and lows, I learned invaluable million-dollar lessons. I faced my money fears, had uncomfortable conversations, and realized that what I fear loses its grip over time.
My experience in scaling is exactly why I'm a big advocate for taking a full year to master ONE offer. Because I got to know my audience on a deep level and leaned into consistent messaging, I was able to have my most successful launch yet.
More than anything, I'm grateful that I've built a business that allows me to live a more full life. I can be more present to my daughter and show up in my community without sacrificing my client experience.
Quick Lesson Recap:
That thing you're afraid of happening? It will happen, but it won't hold power over you after that.Take a full year to establish a new offer Repetitive messaging will pay offInvest in lifestyle upgrades Don't put anyone on a pedestalManaging your money and feeling safe with it will carry you through, not your month to month salesYour CEO friends will carry you through every seasonConnect with me:
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From starting over financially after an unexpected divorce while pregnant to rebuilding my savings and ultimately creating six figures one one year and then in one launch, Iâve dug myself through the trenches to create my current my sense of safety with money: investing, creating it and holding it.
My personal journey with money started with relentlessly saving the $5 chore money I got from looking after my baby sister. Because I grew up in a household that was struggling to pay the bills, anything but saving felt like a threat.
And that feeling lasted well into adulthood. It's still something I grapple with today. So when I went from my "dream" life in London to moving back home and living on food stamps while pregnant, it felt like my worst fear had come true.
I do what I do because I want women of color to escape this cycle by creating more money, because of who they are. But itâs impossible to create more money without feeling safe in our ability to let it go and have it return to us.
So Iâm giving you the concrete steps I take when I feel like Iâm falling into scarcity.
As a single mom, scaling my business has often been an uncomfortable, scary experience. If you're feeling that, you're not alone. Tune in to hear how I process these feelings in a concrete way!
In this episode, we're chatting about:
My own money storyAcknowledging and normalizing the fear Making peace with your money past and presentDifferentiating facts vs. thoughts Pinpointing EVERY option at your disposal What my money mindset looked like an action in Q3 vs Q4 of this year, when I made my biggest investments during my lowest earning quarter, followed by my highest earning quarter.Finding the revenue generating actions you can takeConnect with me:
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