Episodios
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In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast.
They cover:
How to stand out with so much noise and fluffy media being posted by brandsHow to create content that drives sales pipeline and revenueA breakdown of the strategy to drive more views & leads with less output***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
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🚀 Join Distribution First (private membership community)
***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode of Distribution First, discover how to optimize your content distribution strategy. We delve into the three top-level goals that drive distribution success. Learn to create momentum, maintain consistency, and strategically plan your content releases to amplify reach and reduce creation costs.
00:00 Introduction
02:03 3 High-Level Goals for Optimization
05:23 Optimizing Your Distribution System
07:37 Creating a Distribution Plan
13:15 Optimizing Content Distribution
***
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***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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¿Faltan episodios?
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Posting on more channels doesn't equal more success. In this episode, learn how to choose the right platforms by focusing on your audience, distinguishing between demand capture and creation, and leveraging resources effectively.
Avoid juggling too many platforms—pick one, nail it, and expand from there.
00:00 Introduction
01:12 Choosing the Right Distribution Channels
02:43 Demand Capture vs. Demand Creation
06:10 Understanding Your Audience
08:23 Capacity and Infrastructure for Content Distribution
***
WHEN YOU'RE READY
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***
CONNECT
🔔 LinkedIn: @justincsimon
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Today's episode of Distribution First dives into the practical steps you need to turn one piece of content into a content machine.
Join me as I break down the second phase of the Distribution First framework - execution. I’ll share how to set up a distribution document, break down long-form content into bite-sized pieces, and build a content library that keeps your socials and inbox buzzing with activity. Imagine turning one blog post into a dozen social media posts, graphics, and videos, creating an unstoppable distribution flywheel.
Plus, learn from my own experiences on how repurposing saved a blog post from 30 views to over 10,000 impressions. If you're ready to stop creating more stuff and start maximizing what you already have, this episode is a must-listen. Tune in to discover how a smart distribution strategy can transform your content marketing approach.
***
WHEN YOU'RE READY
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***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time.
We'll discuss why you need content worth sharing, how consistent promotion is non-negotiable, and the importance of aligning your team around core messages and strong points of view (POVs).
I'll walk you through the process of auditing your existing content to see what you already have that fits into your new structure, saving you time and effort in the long run. Learn why your POVs are not just hot takes but should be strategically aligned with your marketing goals and truly resonate with your audience.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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I haven't talked much about this in public. But in today's episode, I tackle the entire Distribution First system. This is designed to help you get the most ROI from your content. I break down the four essential phases—foundation, execution, optimization, and maximization—that will transform your content strategy. If you're tired of creating content that sits unused or struggling to prove its value, this episode is a must-listen. Learn how to make every piece of content work harder for you.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Do you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic?
In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple strategies using tools like LinkedIn, Trello, Buffer, and Zapier to help you stay organized and save time.
Anna shares her workflow tips and shows how you can make automation work for you while keeping your content authentic. Tune in to learn practical ways to improve your content marketing strategy and make your work easier.
Make sure to subscribe to the Distribution First podcast and our newsletter for more tips and tricks to get the most out of your content.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond.
For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-changer.
Listen in as the panel dives into 5 strategies they have used to use AI to speed up their creation processes without losing their soul.
Special thanks to RevGenius for hosting the panel.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode, we go behind the scenes inside the monthly group Q&A session that happens every month in the Distribution First community.
Members discuss various strategies and challenges related to YouTube content optimization. We touch on the benefits of repurposing content, the impact of YouTube Shorts, and tips for engaging audiences on different platforms.
The conversation also covers practical insights into using tools like HockeyStack and RB2B for tracking and reporting content performance. And lots more!
In this episode, you'll learn:
How to utilize LinkedIn profiles for targeting website visitorsThe importance of YouTube titles and thumbnails to boost video viewsHow repurposing long episodes into short clips can increase reachWhy tracking engagement data is crucial for validating podcast valueWhy separating shorts and long-form videos is beneficial for YouTube channelsHow vertical videos on LinkedIn can drive growthHow to identify trends and enhance your marketing results***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Consistently creating high-quality video content is a challenge for many B2B companies. You know it's important to engage with your audience and showcase your expertise, but the video process can be daunting and time-consuming.
If you're a B2B marketer, you might be asking yourself: What's the best way to create video content that maximizes our resources and delivers real results?
In this week's episode, host Justin Simon and guest Nathan Yerian dive into the world of B2B video content creation. As the CEO of Anthem Content, Nathan shares actionable tips for extracting valuable insights from your subject matter experts and transforming them into engaging video assets. Tune in to learn how to level up your B2B video content strategy and drive meaningful growth for your business.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.
Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.
In this episode, you'll learn:
How to prioritize bottom-of-funnel keywords that align with customer buying intentHow to drive qualified leads and sales with targeted contentWhy a targeted approach to SEO is more effective than broad, high-volume keyword strategiesHow updating existing content, improving design, and building links can enhance SEO rankings and visibility over time***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
In this episode of Distribution First, Justin Simon sits down with Ali Schwanke to reveal how you can transform your old content into something that can continue to work for you long after you hit publish. Learn practical methods to breathe new life into your existing assets and significantly boost engagement over the long haul.
In this episode, you'll learn:
1. How repurposing existing content can combat burnout and drive better engagement.
2. Why testing short-term pilots can validate alternative content strategies without a long-term commitment.
3. How building relationships and understanding leadership's priorities can secure buy-in for content initiatives.
4. Why planning and scripting are crucial for efficient webinars and easier content repurposing.
5. How consistent and repeated messaging can effectively capture and maintain audience attention.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
In this episode of Distribution First, Justin Simon sits down with Jason Bradwell from B2B Better to uncover key strategies for launching and distributing successful podcasts. From validating your podcast idea to leveraging employee networks, we've got you covered.
Tune in and uncover:
- Low-cost, low-effort ways to launch and validate your podcast
- The importance of focusing on resonance-based metrics over reach
- Tactics for aligning your podcast goals with your overall content strategy
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.
In this episode, you'll learn:
Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).[00:00:00] Only 39% of B2B Businesses have a Content Strategy
[00:03:20] Why SEO is Still Crucial for Success
[00:06:24] The Long-term Content Mindest
[00:12:07] Using Daily Content to Drive Momentum
[00:15:34] Why Build An Owned Platform
[00:17:07] STOP Worrying About Gaming the Algorithms.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
🔥 Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.
They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.
In this episode, you'll learn:
The significance of fostering a shared identity and self-identification to enhance your membership community.How to prioritize fewer, impactful events and content to optimize engagement and efficiency.Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.Discover strategies to prevent burnout and maintain sustainability in community and content management.***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
In this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.
Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.
In this episode, you'll learn:
Why focusing on key channels prevents burnout & boosts impact.How understanding your audience drives better channel selection.Why mastering a few channels is crucial over spreading too thin.How aligning channels with personal preferences sustains consistency.Why a content floor of easy wins ensures long-term success.***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.
In this week’s episode, Justin and Michele Linn break it all down for you.
They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.
Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.
In this episode, you'll learn:
How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.Why Original Research Matters: Adds value and helps stand out in a saturated market.How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
Mentioned in this episode:
Join Distribution First
Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/
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In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.
Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.
In this episode, you'll learn:
How the 3C content method streamlines repurposing into cornerstone, core, and cut content.How to identify prime evergreen content ripe for repurposing.Why aligning content with key ideas builds a strong foundational strategy.How AI enhances content creation and research but still needs a human touch.Why consistency and persistence in content creation lead to long-term success.***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
Mentioned in this episode:
Join Distribution First
Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/
-
As a marketer, it's time to revolutionize your content distribution strategy.
The marketing world will tell you to create more content, post more frequently, or simply stick to the old ways of content marketing. But let's face it—eventually, you'll hit a plateau. There must be a better way to get the ROI without constantly creating new stuff.
In today's episode of Distribution First, we're diving into the blend of media, podcasting, and social-first strategies that are revolutionizing content marketing. To help me explore this shift, I'm joined by Travis Tyler from Motion. Travis has successfully transformed high-ranking blog posts into full-blown video content, and he's here to share his proven strategies with us.
We explore how to align your video topics with your products, the power of simplicity in content creation, and how to attract the right audience for your brand.
In this episode, you'll learn:
How to convert top-ranking blog posts into engaging video content.Why authentic content creation reduces burnout and enhances fulfillment.What Motion's content flow process entails, from live streams to video scripts.Strategies for leveraging influencers and paid promotions on social media.Importance of simplifying concepts to engage audiences effectively.***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
Mentioned in this episode:
Join Distribution First
Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/
-
In today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.
You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.
The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.
The truth is, you don't have to be constantly on the content treadmill.
In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.
In this episode, you'll learn:
Best practices for managing older and new podcast episodes on YouTubeRepurposing content from events for newsletters and sponsorshipsThe power of batching content creation for efficiencyStrategic distribution of content using a system and SOPsLeveraging YouTube for podcast content and audience engagement***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
Mentioned in this episode:
Join Distribution First
Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/
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