Episodios
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In this value-packed episode, Frankie J breaks down why some solopreneurs effortlessly turn their expertise into profitable online courses while others struggle.
If you've been wondering how to transform your knowledge into a digital asset that generates consistent income, this episode reveals the five key ingredients that separate successful course creators from the rest.
What You'll Learn:Online course creation: Why knowing your audience at a deep level is the foundation of course successDigital product development: How to establish a clear path to creation so you can build your course in weeks, not monthsCourse launch strategy: The importance of following a proven launch process tailored to your business modelOnline business analytics: Why results-driven analysis (not emotional responses) is crucial after your launchScaling digital products: Effective strategies for relaunching and scaling your course to increase revenueKey Takeaways:Video course creation: Simply creating videos and uploading them to a platform isn't enough for successOnline course marketing: Missing even one of the five key ingredients can cause your course to underperformTarget audience research: Understanding your audience deeply is the most critical element affecting all othersSolopreneur digital program model: The right combination of all five elements transforms you from overwhelmed to profitableWhether you're just starting your online teaching business or looking to improve your existing digital course offerings, these five ingredients provide the framework for sustainable passive income success.
If you're finding value in these solopreneur podcast conversations, make sure you hit follow or subscribe to "Ease and Impact: Thriving as a Solopreneur" wherever you're listening right now so you don't miss out on practical tips and strategies shared every week.
Have questions about implementing these course creation strategies in your business? Leave a comment below this episode, and Frankie will personally respond to help you move forward.
Music Attribution:
Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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In this episode of "Ease and Impact: Thriving as a Solopreneur," host Frankie J tackles one of the biggest challenges solopreneurs face: analysis paralysis. Drawing from her experience as both a business owner and surfer, Frankie shares practical insights on how to make faster, better decisions without the overwhelming anxiety that often accompanies them.
What You'll Learn: Why we often freeze when making business decisions even when we're decisive in other areas of lifeThe surprising connection between surfing and effective decision-makingThree practical strategies to overcome analysis paralysis and move your business forwardKey Strategies Discussed:Act, Don't React - Learn to recognize when you're spiraling in reaction mode and shift to purposeful action insteadSet Decision Timeframes - Implement specific time limits for different types of decisions to prevent endless analysisDistinguish Intuition from Fear - Use the "intuition is quiet, fear is loud" understanding to tap into your natural decision-making abilitiesFeatured Examples:How to handle mistakes like typos in your marketing materials without spiralingA real-life example of a client who overcame a power outage on webinar dayA simple meditation exercise to help identify your intuition versus fear responsesAction Step: Choose one business decision you've been postponing and apply one of the three strategies discussed to make progress this week.
Connect with Frankie: Share your experiences with decision-making in the comments, and don't forget to subscribe for weekly insights on thriving as a solopreneur.
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"Ease and Impact: Thriving as a Solopreneur" is a weekly podcast delivering practical strategies for building a sustainable digital business without sacrificing your wellbeing.
Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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In this episode of Ease and Impact, we dive into the reality of using AI for content creation as a solopreneur and share a practical framework to make AI work effectively for your business.
Key Points:Common misconceptions about AI saving time without proper investment in learning how to use itWhy generic AI-generated content can damage your authenticity and reputationThe importance of maintaining your unique perspective and expertiseWhat AI Can Do Well:
Content creation and marketing (blog posts, social media, email newsletters)Administrative tasksCustomer experience managementSEO keyword research and optimization5-Step Framework for Effective AI Use:Set the Role: Define exactly how you want the AI to act Example: "You are an expert Facebook Ad Manager"Define the Task: Be crystal clear about what you want to create Focus on the what, not the howSpecify the Tone: Provide specific examples of the voice you're looking for Can reference influencers or specific tones (conversational, professional)Define Your Audience: Include specific details about pain points, goals, and position. Be as detailed as possible about who you're targetingProvide Supporting Information: Give AI all the strategic context it needs Include specific structures or requirements. For Facebook Ads example: Hook → Reveal → Consequence → Desired Result → Introduction → Call to ActionExample in action:
"(Set the role) You are an expert Facebook Ads Mananger. (Define the task) I want you to create copy to go with my facebook ad promoting my freebie called {insert name of freebie}. I want you to create 3 different version, one long, one medium, one short. The tone of the copy should be conversationaly and in a similar style to Amy Porterfield. (Define your audience) The audience for this ad are digital entrprenuers and coaches who are selling online courses. They are struggling to use AI to make them sound authentic in their social media content. They want to save time but the AI output never sounds like them and ends up taking significant time to fix it. Supporting information. The Ad copy should be structured as follows:
Hook - a bold statement that defies a beliefReveal - reveal the problemConsequence of not addressing the problemDesired result your audience wantsIntroduce training/freebieCTAAnd should adhere to Facebook guidelines which says [insert guidelines relevant to this ad]
Tool Recommendation: While ChatGPT is popular, I recommend Claude AI for better context understanding and consistent tone in longer content pieces. In short, it more easily produces content that doesn't sound like AI.
Resources Mentioned:Claude AIFacebook Ads Policy guidelinesRemember: AI should be your assistant, not your replacement. Your expertise and unique perspective remain your most valuable assets in connecting with your audience.
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Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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In this episode of "Ease and Impact," host Frankie J shares a valuable lesson about the importance of making small, strategic adjustments in your business rather than completely overhauling strategies that aren't immediately successful.
Through an engaging story about retrieving her daughter's hula hoop from a tree, Frankie illustrates how persistence and micro-adjustments can lead to success. She draws powerful parallels between this experience and common business scenarios, particularly in digital marketing.
Key Points:Common pitfalls entrepreneurs face when strategies don't immediately succeed
Why completely overhauling strategies often isn't the best solution
The value of making intentional, measured adjustments while maintaining core approaches
Practical Tips for Making Micro-Adjustments in:Facebook Ads:
Adjusting image brightness and contrastFine-tuning headline power wordsModifying call-to-action phrasesRepositioning social proof elementsTesting different background colorsWebinar Presentations:
Refining opening storiesAdjusting offer timingAdding concrete examplesOptimizing price reveal methodsStrategic placement of testimonialsOpt-in Pages:
Testing button colorsAdjusting headline fonts and wordingReorganizing bullet pointsOptimizing spacing between elementsExperimenting with hero imagesSales Pages:
Modifying pricing table layoutsRepositioning testimonialsAdjusting bonus offeringsTesting button colors and wordingFine-tuning section spacingQuote from the Episode: "Success often lives in that space between persistence and flexibility. It's not about throwing out an entire strategy. It's about making small, intentional, measured adjustments while keeping that core approach."
Connect with Frankie: Leave a comment with your experiences or questions about making strategic adjustments in your business
Subscribe to the podcast and leave a review to help other solopreneurs find the show
Remember: The biggest breakthroughs often come from the smallest changes. Keep showing up, making thoughtful adjustments, and creating impact with ease.
Music Attribution:
Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com
Music promoted by https://www.free-stock-music.com
Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0)
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US -
In this episode of "Ease and Impact: Thriving as a Solopreneur," host Frankie J breaks down the essential tools you need to create and launch a successful online course in 2025. With the online course market continuing to boom and AI transforming how we learn and create content, Frankie shares practical advice on how to get your course to market quickly without a massive budget or technical expertise.
Key Tools Discussed:Meta AdsStill the top choice for reaching your target audience and building an email list quickly
Email Marketing PlatformsMailerLite (Free to $18/month) - Best for beginners with robust free featuresActive Campaign (Starting at $15/month) - More advanced features for growing businessesLanding Page SoftwareLeadPages ($37/month) - Optimized templates and fast loadingBuilt-in options with website platforms (Wix, WordPress, Squarespace)MailerLite's free landing page builder Video RecordingSmartphone + Movo LV1 microphone ($19) - All you need for professional-quality content
Video Editing Free options:iMovie, CapCut Descript - Premium option for transcript-based editing
Graphics & PresentationsCanva (Free to $15/month) - For course materials and promotional content
Course Hosting PlatformsOptions include Teachable, Thinkific, Podia, Mighty Networks, SystemeKajabi recommended for all-in-one business solutionSelf-hosting options with WordPress (LearnDash), Wix, or SquarespacePayment ProcessingStripe and PayPal - Universal options with pay-as-you-earn modelPremium options: SamCart or ThriveCart for optimized checkoutsResources Mentioned:Free Training: "From Solo to Success" - Guide to leveraging Kajabi as a soloprenuer
Frankie J emphasizes that most tools offer free starting options, allowing creators to begin earning before making significant investments. The key is finding the right combination of tools that align with your business goals, budget, and working style while effectively serving your students.
Next Episode: Tune in next Tuesday for more solopreneur insights and strategies.
Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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Where possible, I register as an affiliate for the products and services I currently use & recommend. Many of the links I share on this page are affiliate links, which means if you click these links and make a purchase I may earn a commission. This commission comes at no additional cost to you. You can check out my full Affiliate Disclosure here.
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In this episode, Frankie J shares her personal journey from burnout to breakthrough and introduces the EASE Method - a comprehensive framework for creating a sustainable and profitable digital business.
After hitting rock bottom in 2022 despite "following all the guru advice," she developed this integrated approach to help solopreneurs thrive without sacrificing their wellbeing.
The EASE Method consists of four essential elements:Enhanced MindDeveloping sustainable mindset practicesManaging energy vs. timeSetting healthy boundariesOvercoming imposter syndromeCreating work-life balanceAligned StrategyAuthentic content creationStrategic pricingEnergy-aligned delivery methodsNon-pushy sales conversationsFlexible workflows matching natural productivitySmart TechnologyPurposeful automationIntegrated tool systemsStrategic AI implementationEffective project managementData-informed analyticsEcosystemMastermind groupsTargeted coachingCommunity supportAccountability partnershipsKey Takeaways:Success isn't about adding more - it's about integration Each element of EASE works together synergistically What works for others may not work for you Building a business requires community support
Resources Mentioned:Rise App for energy management: https://www.risescience.com/
Ease and Impact Membership Community If you're ready to break free from the solopreneur struggle and create a business that works for you, join the waitlist for the Ease and Impact membership community.
Join the waitlist: https://www.frankiejago.com/membership-community-waitlist
Catch new episodes every Tuesday at 10am New Zealand time.
Music Attribution:
Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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In this episode of the Ease and Impact podcast, host Frankie Jay guides solopreneurs through a practical digital decluttering process to start the new year with clarity and focus. Learn about the science behind fresh starts and how to create a more streamlined digital workspace for your business.
Key Topics Covered:The "Fresh Start Effect" and why our brains are wired to embrace new beginningsWhy digital clutter impacts our mental state and business productivityFive actionable steps to declutter your digital lifeEssential Digital Decluttering Steps:Email Clean-Up: How to handle those "saved for later" emails that are 3-6 months oldSubscription Management: Tips for unsubscribing from non-essential email listsApp Audit: A step-by-step guide to clearing unused apps (including iPhone-specific instructions)Desktop Organization: The psychological benefits of a clean desktop and how to achieve itSoftware Subscription Audit: A four-column system to evaluate your business tools and subscriptionsPractical Tips:How to avoid using organization as a procrastination toolCreating a spreadsheet to track software subscriptionsQuestions to ask yourself when evaluating business toolsWays to consolidate tools and reduce unnecessary expensesThe episode emphasizes that digital decluttering isn't just about tidiness—it's about creating space for creativity, innovation, and growth in your business.
As Frankie says, "Your business thrives when you thrive."
Next Episode: Tune in next week at 10am New Zealand time for more solopreneur insights and strategies. Want to shape future episodes?
Leave a comment below with your questions, challenges, or feedback about this episode.
Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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Are you a solopreneur feeling stuck despite putting in countless hours of work?
Join business and tech strategist Frankie J as she shares honest insights, practical strategies, and real-world experiences to help you transform from a tiredly persevering solopreneur into a thriving business owner.
Each week, discover actionable advice that bridges the gap between hustle and sustainable success, focusing on four key pillars: Enhanced mind, Aligned strategy, Smart technology, and Ecosystem integration.
Whether you're battling self-doubt, feeling isolated, or seeking clarity on your next steps, this podcast offers the support and guidance you need to create both a thriving business and a fulfilling life.
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Show Notes:
[00:00] Opening message to tiredly persevering solopreneurs who are feeling stuck despite putting in 1-2 years of hustle into their online business.
[00:41] Introduction to host Frankie J and her mission to enhance the lives and businesses of coaches and solopreneurs through tech, strategy, and support.
[1:41] The podcast's core goal: helping listeners leave each episode better equipped to crush their solopreneur journey.
[2:03] Introduction to the four key pillars spelling EASE:
Enhanced mindAligned strategySmart technologyEcosystem integration[3:11] Meet Your Host:
Based in New Zealand's North IslandMother of two elementary school-aged childrenFormer smartphone video business ownerOvercame burnout and found sobrietyPassionate surfer with a bronze whaler shark encounterStar Wars enthusiast with a Boba Fett encounter story[5:49] Preview of Future Episodes:
Decluttering your business for 20255-step guide to creating and launching your online courseStrategies for overcoming overwhelm and fearDeep dives into the four EASE pillarsDiscussions on sobriety and entrepreneurship[6:30] Special Launch Offer: Listen and leave an honest review before February 14th for a chance to win one of three programs:
Master filming videos using your phoneFreedom to succeed with videoMap out your online course workshopNew episodes release weekly, focusing on both the business and personal aspects of the solopreneur journey. Subscribe now to transform from tiredly persevering to truly thriving.
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In this episode of the Ease and Impact podcast, host Frankie J tackles the common challenges of procrastination, overwhelm, and fear that many solopreneurs face. She shares her personal journey from being "busy but not productive" to developing effective strategies for genuine business growth.
Key Points Discussed:The surprising role of discipline in business success and why it's not what most people think How small, consistent actions can lead to significant transformation Personal examples including Frankie's sobriety journey and experience with the Shakti mat
5 Core Strategies Covered:Mastering Mindful Minutes: A practical approach to incorporating mindfulness without traditional meditation requirementsThe 90-Day Cycle Method: Breaking down ambitious goals into manageable quarterly projectsCreating Flexible Work Structure: How structure paradoxically leads to more freedom in businessTransforming Limiting Beliefs: Converting mental roadblocks into opportunities for growthThe Emergency Toolkit: Practical strategies for handling overwhelming momentsResources Mentioned:Free PDF Guide: "5 Ways to Beat Overwhelm and Fear"
Notable Quote: "The fact that you're feeling overwhelmed isn't a sign that you're doing something wrong. It's often a sign that you're ready for the next step in your growth."
Next Episode: Drops Tuesday at 10am New Zealand time
Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
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Welcome to Ease and Impact, where we're peeling back the layers of being a solopreneur in a demanding online world, without losing it all to burnout and overwhelm.
In this brief intro, you'll meet Frankie J - a mom, surfer and solopreneur for 8 years. Going from the "tiredly perservering soloprenuer", through burnout, mom-guilt, and drinking to ease the stress... she's discovered the 4 key elements you need for a thriving business as a solopreneur WITHOUT sacrificing your wellbeing.
