Episodios
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What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world.
The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.
Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don’t miss our banter over volatile localization signals and ranking shifts during Google’s November Core Update!
News from the EDGE:
[00:04:28] Google Search Console Drops Page Experience Report
[00:09:59] Ads Now Being Seen on Google AI Overviews
[00:18:25] EDGE of the Web Title Sponsor: Site Strategics
[00:19:46] WP Engine Intensifies Legal Dispute With Automattic
[00:28:54] DOJ is Pushing for a Sell-Off of Google’s Chrome Browser
[00:37:11] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas
[00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive
Bonus Coverage:
[00:42:19] Freaky AI News: Human, Please die.
Thanks to our sponsors!
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X: @LidiaInfanteM
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We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering
Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She’s even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes.
Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks.
Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool!
[00:06:17] Safe Tech Fosters Creativity Without Fear Of Mistakes
[00:12:11] Operators Must Understand Platforms, Improve Prompts, Evolve Creatively
[00:13:37] EDGE of the Web Title Sponsor: Site Strategics
[00:15:53] ChatGPT: Task-Based, Efficient, Reliant On Input Quality
[00:20:23] Mindfulness, Learning Foundations Over Shortcuts With Systems
[00:24:51] Automation Creates Opportunities, ChatGPT Assists Coding Understanding
[00:28:55] EDGE of The Web Sponsor: Wix Studio
[00:31:55] Smaller, Focused Models Outperform Generalized Models
[00:38:22] Improve Content with Quotes, Opinions, Better Prompts
Thanks to our sponsors!
Site Strategics: http://edgeofthewebradio.com/site
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¿Faltan episodios?
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Literally, if you have to check your legalese, check the site you have on the package, Mattel!
Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business?
AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable.
Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen!
News from the EDGE:
[00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com
[00:06:10] Google Launches November 2024 Core Algorithm Update
[00:08:35] EDGE of the Web Title Sponsor: Site Strategics
[00:09:52] How a Google Breakup Could Impact the PPC Industry
Captain Obvious
[00:15:52] Proofread Your Packaging, Mattel!
AI News:[00:19:31] Latest Google AIO Updates May Impact SEO
AI Tools:
[00:22:22] Get Visuals From Your Text: napkin.ai
[00:23:39] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11
[00:26:39] HARO / Connectively Platform Closing Down December 9
[00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
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X: @TheMann00
X: @EDGEWebRadio
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This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:
Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape.
The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising.
Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.
Key Segments:
[00:06:38] The Big News: Semrush Acquisition of SEL [00:10:23] The Challenges | Impressions and Insights [00:13:15] The Main Goal: Editorial Independence & Integrity [00:16:23] What Social Media Said [00:20:58] EDGE of the Web Title Sponsor: Site Strategics [00:22:10] Advertising Concerns in the Future [00:24:25] Semrush: Not Just an SEO Tool [00:27:01] What about the Events? [00:33:18] EDGE of The Web Sponsor: Wix Studio [00:34:32] Benefits of the Integration of Semrush Data [00:37:42] The Future of SEO? [00:43:26] We Love Barry! (had to do it) [00:43:47] SMX Next: Free, Live Event on November 13th and 14thThanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixFollow Our Guests:
Marc Sirkin
X / Twitter: @msirkin LinkedIn: https://www.linkedin.com/in/marcsirkin/Danny Goodwin
X / Twitter: @MrDannyGoodwin LinkedIn: https://www.linkedin.com/in/dannygoodwin/Barry Schwartz
X / Twitter: @rustybrick LinkedIn: https://www.linkedin.com/in/rustybrick/ YouTube: https://www.youtube.com/@rustybrickResources:
https://searchengineland.com/semrush-acquires-search-engine-land-447555
https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html
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Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google’s perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain’t gonna fair well, folks!
Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space.
Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!
News from the EDGE:
[00:02:15] Last Change for BrightonSEO Tickets
[00:06:37] Moryd’s Hot Take on the Semrush purchase of Search Engine Land
[00:09:30] Google Rolls Out AI Overviews in 100+ Countries
[00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking?
[00:15:54] EDGE of the Web Sponsor: Site Strategics
[00:17:15] Google Also Says: Stay in Your Lane
AI News:
[00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said
[00:31:17] Meta is reportedly working on its own AI-powered search engine, too
AI Tools:
[00:34:57] AI pricing generator for your product or SaaS.
[00:37:29] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads
[00:40:51] Google Search Console Performance Report Showing Almost No Data Today
[00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
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Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development.
Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks.
Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru.
Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller
Key Segments:
[00:05:08] Introduction and Tribute to AI Pioneers
[00:10:00] AI Timeline from 2019 to 2024
[00:11:38] The Language of AI Releases
[00:14:31] EDGE of the Web Title Sponsor: Site Strategics
[00:16:00] Ethical Challenges and Controversies in AI
[00:21:16] The Importance of Human Oversight in AI
[00:30:36] The Human-Centered Approach to AI
[00:32:34] EDGE of The Web Sponsor: Wix Studio
[00:38:30] Guidance to SEO Professionals
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wixstudio
Follow Our Guest
Twitter: https://x.com/britneymuller
LinkedIn: https://www.linkedin.com/in/britneymuller/
Instagram: https://www.instagram.com/britneymuller/
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We’re back from Tech SEO Connect!
And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that.
We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event.
Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there!
Google's leadership shuffle and what Kevin Indig had to say about it.
AI News and a really cool, we think, AI Tool for this episode. Check it out.
Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo!
News from the EDGE:
[00:04:19] Mullenweg Criticized for 1st Amendment Claims
[00:12:36] Wrong Direction: Google’s Leadership Shakeup Long Time Coming
[00:23:27] EDGE of the Web Title Sponsor: Site Strategics
[00:24:40] Semrush Acquires Search Engine Land
AI Blitz:
[00:34:08] EDGE of the Web Sponsor: Inlinks
[00:34:59] Google’s AI Fails At 43% Of Finance Queries, Study Finds
[00:37:34] Penguin Random House Protects Its Books from AI Training Use
AI Tools:
[00:41:48] Lumona
Barry Blast from Search Engine Roundtable:
[00:43:32] Expandable Google Knowledge Panels On Desktop Search
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @thetafferboy
X: @TheMann00
X: @EDGEWebRadio
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In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.
Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.
[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising
[00:13:30] Creative Tools For Marketing
[00:14:17] Exploring AI Tools For Creative Design Solutions
[00:16:01] EDGE of the Web Title Sponsor: Site Strategics
[00:17:10] AI Prompts Transforming Artistic Creation And Education
[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls
[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging
[00:31:53] Beginner AI Resources
[00:33:27] EDGE of The Web Sponsor: Wix Studio
[00:34:46] Upcoming Webinar Announcement
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
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Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
Key discussion points include:
Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape ChangesAkvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students.
We sure to check her presentation out at BrightonSEO US in November!
Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we’re giving YOU a chance to be part of it—for FREE! Go to the link https://edgeofthewebradio.com/brightonseo to enter into the weekly raffle! 5, 2-day tickets are available each week! Join us in November!
Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode!
Key Segments:
[00:12:59] Social Media Targeting Changed Due to Privacy Regulations
[00:16:40] EDGE of the Web Title Sponsor: Site Strategics
[00:17:41] Paid Social: Effective with AI-driven Features Evolving
[00:20:03] Expand Ad User Experience; Ensure Seamless Journey
[00:21:57] Facebook Excels in Advertising, Discovery, and Shopping
[00:27:16] Use Facebook's Data for Optimal Audience Targeting
[00:29:49] EDGE of The Web Sponsor: Wix Studio
[00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend
[00:34:21] Trusting in the Black Box
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wixstudio
Follow Our Guest
Twitter: https://x.com/AkvileDeFazio
LinkedIn: https://www.linkedin.com/in/akdefazio/
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Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn’t been “contributing” their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in the mix. Seems like an unfair and very heavy-handed approached to an internal licensing issue.
Forbes was also subject of the news this week - did ONE article affect the visibility of Forbes? Seems that the timing was a bit ‘sus’. Check out the show to get a deeper dive than regular on three articles.
The third? Governor Gavin Newsom just vetoed some major AI safety legislation. Not playing to big tech business in the state, right?
News from the EDGE:
[00:07:36] WordPress Gives WP Engine Users A Reprieve
[00:18:09] EDGE of the Web Sponsor: Site Strategics
[00:19:42] Did Google Hit Forbes Advisor With A Search Penalty?
AI News:
[00:28:04] Newsom vetoes pioneering AI safety legislation
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @MordyOberstein
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What is the future of Large Language Models and Search?
Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.”
Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search - as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?
[00:05:52] Ensuring Factual Information To Protect Clients.
[00:10:24] Google's Monopoly Deemed Illegal; Future Uncertain.
[00:14:17] EDGE of the Web Sponsor: Site Strategics
[00:18:36] Could AI Become The Default Search Engine?
[00:22:09] Language Models: Quality, Costs, Investment.
[00:27:40] AI Models Decentralized
[00:34:06] EDGE of The Web Sponsor: Wix Studio
Thanks to our sponsors!
Site Strategics: http://edgeofthewebradio.com/site
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Follow Our Guest
Twitter: https://x.com/schachin
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Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning?
A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.
And Mordy crapped on our lawn…..again.
Barry Blast from Search Engine Roundtable:
[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products
[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18
[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update
[00:17:54] EDGE of the Web Ranking: SE Ranking
News from the EDGE:
[00:20:02] New Data Shows That X is Losing Users in the US and UK
[00:22:11] Amazon Ads launches AI-powered video
[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next
[00:25:51] EDGE of the Web Title Sponsor: Site Strategics
Captain Obvious
[00:27:30] Google Shows How To Use Alt Text For SEO
AI Blitz:
[00:29:51] EDGE of the Web Sponsor: Inlinks
[00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools
[00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews
AI Tools:
[00:36:35] Dynamic Node Map from content
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
SR Ranking: https://edgeofthewebradio.com/seranking
Inlinks https://edgeofthewebradio.com/inlinks
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X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
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Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies.
Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend.
With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results.
Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO.
Key Segments:
[00:04:36] Introducing Anastasia Kotsiubynska
[00:09:11] The SE Ranking AI Overview Studies
[00:10:08] AI Overviews Threaten Organic SEO Visibility Significantly
[00:14:32] EDGE of the Web Sponsor: SE Ranking
[00:20:05] 5% Growth of AIO For 100,000 Keywords Is Huge
[00:24:15] Reddit And Quora Links Absent In AI Overviews
[00:26:38] EDGE of The Web Sponsor: Wix
[00:36:40] AI In Legal, Healthcare Risky, Needs Barriers
[00:39:01] AI's Role in Sensitive Inquiries Raises Concerns
[00:45:08] EDGE of the Web Title Sponsor: Site Strategics
[00:56:28] Clients Want Metrics On AI Overview's Traffic Impact
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
SE Ranking: https://edgeofthewebradio.com/seranking
Wix: http://edgeofthewebradio.com/wix
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LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/
Resources:
Mar 04, 2024: Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google’s AI in Action Jun 19, 2024:. AI Overviews Research: Comparing pre and post-rollout results on 100K keywords Aug 07, 2024:. AI Overviews Research: Analyzing sources in Google’s AI-generated answers Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs: https://seranking.com/blog/ai-overviews-and-ads-research/ -
Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling?
Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richer—but now he’s about to face the music.
Plus: a debate on whether AI can truly capture the essence of human dialogue or if it's just treating us like gullible toddlers.
Join us for some good vibes—or, as Mordy might say, forget the vibes and tune in for the tangible, substantial, and downright entertaining breakdown of the latest web trends. Stay safe, stay well, and avoid being a piece of vibing cyber driftwood.
News from the EDGE:
[00:02:31] Google Expands Ad Opportunities with YouTube First Position Availability
[00:05:29] EDGE of the Web Sponsor: SE Ranking
[00:07:16] Google Indexing API Now Enforces Rigorous Spam Detection for Submissions
[00:09:47] How Google Managed to Charge Publishers Higher Fees Than Competitors
Captain Obvious:
[00:13:29] Brands and their “Good Vibes”
[00:17:43] EDGE of the Web Sponsor: Inlinks
AI Blitz:
[00:19:06] AI and bots allegedly used to fraudulently boost music streams
AI Tools:
[00:21:50] Google Illuminate
[00:00:00] EDGE of the Web Title Sponsor: Site Strategics
Barry Blast from Search Engine Roundtable:
[00:32:23] Google Reviews Restrictions For Business Profile Policy Violations
[00:33:23] Google Asks On Social If You Will Use Gemini AI For SEO
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
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X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
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In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google's ranking algorithms.
Key Segments:
[00:03:38] Introducing Kristine Schachinger
[00:07:59] Massive Google Search Algorithm Leak Shocks Community
[00:11:46] Read Foundational Texts First, Not Document Fragments
[00:15:54] DOJ Documents Differ From Community Claims about SEO
[00:19:32] EDGE of the Web Sponsor: SE Ranking
[00:22:40] Rankbrain Uses User Engagement To Determine Relevance
[00:29:02] How Do You Optimize Toward Navboost
[00:33:37] EDGE of The Web Sponsor: Wix
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
SE Ranking: https://edgeofthewebradio.com/seranking
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In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October.
Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters.
If one wasn’t enough, here's another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market share in the digital advertising market.
As always, tune in to see what’s going on in the digital world so you can stay ahead of the SEO curve here on the EDGE of the Web!
News from the EDGE:
[00:06:09] Google Ads to phase out enhanced CPC for Search and Display
[00:08:03] EDGE of the Web Sponsor: SE Ranking
[00:09:57] Meta reveals updates to business tools impacting advertisers
[00:12:24] US vs. Google, round 2: Government takes aim at digital ads
Captain Obvious:
[00:17:33] 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
AI Blitz:[00:20:36] EDGE of the Web Sponsor: Inlinks
[00:21:26] Mediavine Bans Publisher For Overuse Of AI-Generated Content
[00:22:10] UK signs AI safety treaty to protect human rights and democracy
[00:23:45] Will ChatGPT be the new Google? The future of search and information retrieval
AI Tools:
[00:24:49] How to use Google MusicFX to create AI-generated music
Barry Blast from Search Engine Roundtable:
[00:25:33] Bing May Use ProductGroup Markup In The Future
[00:26:38] Bing Product Search Results With See Details Button
[00:28:00] Google Business Profile Appointment Link Broken Notifications
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Resources:
Google Ads to phase out enhanced CPC for Search and Display Meta reveals updates to business tools impacting advertisers US vs. Google, round 2: Government takes aim at digital ads 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention Mediavine Bans Publisher For Overuse Of AI-Generated Content UK signs AI safety treaty to protect human rights and democracy Will ChatGPT be the new Google? The future of search and information retrieval How to use Google MusicFX to create AI-generated music Bing May Use ProductGroup Markup In The Future Bing Product Search Results With See Details Button Google Business Profile Appointment Link Broken NotificationsFollow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
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#StandwithUkraine edgeofthewebradio.com/ukraine
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This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!
Key Segments:
[00:03:44] Introducing Bogdan Babiak
[00:10:15] Bogdan’s Experience Taking Over Marketing for SE Ranking
[00:13:18] How Did The Relationship With Consumers Change After Covid?
[00:18:28] Integrating AI into SE Ranking
[00:22:34] EDGE of the Web Sponsor: SE Ranking
[00:27:02] How Does SE Ranking Demonstrate ROI For Customers?
[00:35:20] EDGE of the Web Title Sponsor: Site Strategics
[00:41:07] Bogdan’s Vision of SE Ranking Moving Forward
[00:45:40] EDGE of The Web Sponsor: Wix Studio
[00:50:08] How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?
[00:54:41] How Do You Communicate The Improvements Made in SE Ranking to Consumers?
[00:59:34] Future Goals of SE Ranking
[01:03:57] Is There a Responsibility to Give Feedback to Google in the SEO Space?
[01:10:25] Final Thoughts From Bogdan
Thanks to Our Sponsors!
SE Ranking: https://edgeofthewebradio.com/seranking
Site Strategics: https://edgeofthewebradio.com/site
Wix: https://edgeofthewebradio.com/wix
Follow Our Guest
LinkedIn: https://www.linkedin.com/in/bogdan-babiak
Resources
https://edgeofthewebradio.com/seranking
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Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations
Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up.
You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers.
Be sure to join us as we cover everything that happened last week in SEO, tune in here on EDGE of the Web!
News from the EDGE:
[00:06:12] Product Categories Tab added for Google Ads
[00:07:39] Yelp is suing Google, citing dominance with local search
[00:13:39] EDGE of the Web Title Sponsor: Site Strategics
[00:14:36] YouTube is adding creator-based audience targeting
Captain Obvious:
[00:17:49] Don’t Take Brand Identity Advice From AI
AI Blitz:[00:20:45] Google Gemini Now Accessible From Chrome Address Bar
[00:23:01] California Assembly passes controversial AI safety bill
AI Tools:
[00:24:24] Automate phone calls with AI
[00:27:07] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:28:50] New Google Analytics 4 Benchmarking Data
[00:30:21] Google Tests New Shopping Search Design
[00:32:14] Google Trends Email Subscriptions Going Away Next Month
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
Resources:
Product Categories Tab added for Google Ads Yelp is suing Google, citing dominance with local search YouTube is adding creator-based audience targeting Google Gemini Now Accessible From Chrome Address Bar California Assembly passes controversial AI safety bill Automate phone calls with AI New Google Analytics 4 Benchmarking Data Google Tests New Shopping Search Design Google Trends Email Subscriptions Going Away Next Month#StandwithUkraine edgeofthewebradio.com/ukraine
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The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don’t miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, machine learning, and more. In this show, we discuss the origin of Tech SEO Connect with the founders themselves. Learn what makes Tech SEO Connect different from the rest with a diverse content lineup made by technical SEOs for technical SEOs. Get your tickets and mark your calendar as we are all gearing up for the inaugural Tech SEO Connect conference coming this fall. See you there!
Key Segments:
[00:01:00] Introducing Panelists
[00:03:04] The All New TechSEOConnect Conference
[00:07:18] Who is TechSEOConnect Designed For?
[00:12:29] Speakers on the Ballot for Tech SEO Connect
[00:13:40] EDGE of the Web Title Sponsor: Site Strategics
[00:21:40] Featured Sponsors to Expect at the Conference
[00:23:48] What Challenges Arise While Planning an Industry Conference?
[00:24:00] EDGE of The Web Sponsor: Wix
[00:25:47] Unexpected Benefits to Planning Tech SEO Connect
[00:28:06] Tech SEO Connect’s Venue
Follow Our Guests
JR Oakes
JR Oakes GitHub
Patrick Stox
Matthew Kay
TechSEOConnect
Resources:
Tech SEO Connect (Tickets Here)
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A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever.
Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics.
Google’s Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how AI is being incorporated into Google’s search results.
Be sure to hit that play button for our in-depth analysis of this week’s news and latest insights into the world of search here on the EDGE of the Web!
News from the EDGE:
[00:04:31] According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews
[00:15:53] Google Explains Why Site Traffic Doesn't Impact Rankings
[00:19:16] EDGE of the Web Title Sponsor: Site Strategics
[00:20:05] Google Confirms Core Updates Affect AI Overviews
Captain Obvious:
[00:21:43] AI Empathy
AI Blitz:
[00:26:09] Reports: Perplexity ads to launch in Q4
[00:27:18] OpenAI warns California’s AI bill threatens US innovation
AI Tools:
[00:30:09] Evaluating 7 AI video generators while waiting for OpenAI’s Sora
[00:31:17] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:32:49] Google August Core Update Helpful Content Surge Charts
[00:34:52] Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge
[00:36:57] Google Overhauls Video SEO Docs With More Details
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Resources:
According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews Google Explains Why Site Traffic Doesn't Impact Rankings Google Confirms Core Updates Affect AI Overviews Reports: Perplexity ads to launch in Q4 OpenAI warns California’s AI bill threatens US innovation Evaluating 7 AI video generators while waiting for OpenAI’s Sora Google August Core Update Helpful Content Surge Charts Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge Google Overhauls Video SEO Docs With More DetailsFollow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
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