Episodios
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At the heart of every successful event is a smooth experience for exhibitors, but as many know, the reality often involves nightmarish complexity. Wrestling with forms only to have progress wiped out. Ordering essentials from seven different suppliers through seven disjointed systems. Hunting through emails for critical information that should be at your fingertips.
In this episode, Adam Jones, founder of FFAIR, joins Lee to share his own exhibitor horror stories and reveal how his platform is transforming the exhibition experience, keeping exhibitors coming back, saving operations teams weeks of work, and creating a marketplace where suppliers are now queuing to join.
Full show notes: https://eventengine.tv/keep-exhibitors-coming-back/
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Exhibition flooring is big business, and a big sustainability challenge. What happens when exhibition carpet reaches the end of its brief 5-6 day life? In this eye-opening episode, Jennifer Bishopp, COO of MJ's Event Services, debunks the myth that exhibition carpets simply go to landfill.
She reveals how her company is pioneering true circular sustainability by transforming recycled carpet into high-quality furniture prototypes with no screws or glue, potentially giving exhibition materials a 100-year lifecycle through multiple transformations.
Jennifer shares the practical challenges and innovative solutions that are helping reshape the environmental footprint of the events industry.
Full show notes: https://eventengine.tv/reimagining-exhibition-waste/
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What can truly tell you how attendees move through your event space? In this episode, Caroline McGuckian, CEO of Meshh, joins Lee to explore how spatial analytics is revolutionising event measurement. Learn how anonymous WiFi tracking provides crucial insights beyond traditional guesswork and observation, revealing attendee journeys, engagement patterns, and ROI metrics that event professionals have traditionally struggled to capture.
Full show notes: https://eventengine.tv/the-hidden-layer-of-event-intelligence
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What makes an event truly successful, no matter its size? In this episode, Dean Rees, CEO of Melton Mowbray Town Estate, joins Lee to break down the essential ingredients for event success—whether it’s a small community gathering or a large-scale international production.
Full show notes: https://eventenginecast.com/successful-events-at-any-scale/
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How can AI transform event management and improve efficiency? Martin Suttill, founder of 54 Solutions, joins Lee to share practical use cases of AI in events, from automation to data handling, and how event businesses can embrace AI as a tool rather than a threat.
Full show notes: https://eventenginecast.com/unlocking-ai-potential-for-events
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How can understanding neuroscience help event organisers create more engaging experiences? Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins Lee to discuss how the principles of neuroscience can be applied to improve event engagement.
Full show notes: https://eventenginecast.com/neuroscience-of-event-engagement/
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How do you navigate the complex landscape of event tech solutions? Thomas Schwarzenböck, from Adventics, joins Lee to discuss how event organisers can make better decisions when it comes to selecting platforms and technologies for their events.
Full show notes: https://eventenginecast.com/choosing-the-right-event-tech/
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How do you create a seamless, branded experience for exclusive event invitations? Paul Campbell, co-founder of Tito, joins Lee to discuss the evolution of event registration and how his new platform, IO, caters specifically to high-end, invite-only events.
Full show notes: https://eventenginecast.com/invite-only-events/
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How can real-time translation make events more accessible and inclusive? Arkadiy Vershebenyuk, from Palabra AI, joins Lee to discuss how voice-to-voice translation can revolutionise the way we communicate at events, breaking down language barriers for attendees from around the globe.
Full show notes: https://eventenginecast.com/real-time-voice-translation/
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How can we improve the way we measure the impact of events? Dax Callner joins Lee to discuss how better data standards and meaningful metrics can help event organisers prove the value of their work and drive continuous improvement.
Full show notes: https://eventenginecast.com/improving-event-measurement/
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How can event organisers make better use of the data they collect? Chloe Barnes, an experienced event tech professional, joins Lee to discuss how event organisers can gather, interpret, and act on data to drive event success.
Full show notes: https://eventenginecast.com/smarter-data-for-event-success/
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How can you build a thriving member-led community in the events industry? Francisco Opazo, founder of Ledby Community, joins Lee to share his journey of creating a B2B community for event professionals, focusing on making community initiatives member-driven rather than top-down.
Full show notes: https://eventenginecast.com/building-member-led-communities/
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What does it take to build meaningful relationships in the events industry, especially when recruitment is your focus? Mike Frost, founder of ExpoCast, joins Lee to share his journey and approach to recruitment for the events sector, emphasizing the importance of relationships, resilience, and community.
Full show notes: https://eventenginecast.com/building-relationships-in-recruitment/
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How can event organizers prepare for unexpected crises and manage them effectively? Jill Hawkins from Aniseed PR and Paul Richardson from Vividink share their expertise on crisis management for events, offering insights into how to stay calm and handle anything that comes your way.
Full show notes: https://eventenginecast.com/crisis-management-for-events/
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How can event organizers and suppliers use creative marketing to stand out in the events industry? Cat, founder of Electric Cat Productions, joins Lee to share how her marketing agency helps event suppliers and organizers create impactful, engaging campaigns that drive results.
Full show notes: https://eventenginecast.com/creative-marketing-for-events/
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How can communities and virtual events create meaningful engagement in the post-pandemic world? Baris, founder of Precision Communities, joins Lee and Adam Parry to discuss the role of virtual and hybrid events today.
Full show notes: https://eventenginecast.com/building-community-through-events
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Do you know what to do with all that content after your event ends? Bogdan Maran from Visual Hive shares why event organizers need to rethink how they manage and curate their valuable event footage.
Full show notes: https://eventenginecast.com/maximising-your-event-content/
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What would it take to achieve a completely net zero event? Is that even possible amidst the flights, builds and waste streams inherent to large conferences and expos? I brought those questions to Nick Westerman of NHS Confederation.
Nick oversees sustainability initiatives for NHS Confed's massive annual expo in the UK. With thousands gathering each year, he's constantly searching for ways to lower the event's environmental impact. He was candid about the obstacles they face and the reality of reaching carbon goals.
Nick and the team behind NHS Confed take a holistic approach. From public transport incentives to recycled venue materials, Nick shares the incremental changes making their large event noticeably greener.
If you feel overwhelmed on event sustainability, don't miss Nick's pragmatic vision.
Full show notes: https://eecast.com/33
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Running events can feel like a risky business at times. Between tight budgets, high partner expectations, and strong competition, the odds often seem stacked against us as event organizers. We're forced to pull off minor miracles at times on a strained budget.
My guest in this episode, Mads Kjer, bootstrapped Ticketbutler starting with just an idea and sheer determination. We learn how he went from "moonlighting side-hustler" to leading a thriving event ticketing and badge printing company armed only with hustle, smarts and an unwavering commitment to customer experience.
If you’ve ever felt overwhelmed trying to turn your idea into profit, you need to hear Mads' story. From leveraging side incomes to laser-focusing on customer pain points with his ticket builder software and portable badge printer hardware, he shares the tactics that allowed Ticketbutler to constantly punch above its weight class despite limited resources, and a lot of competition.
So whether you're looking to bootstrap your own event tech startup or simply take your existing event business to the next level without going into debt, don't miss the key lessons from Mads' journey on how he beat the odds through resilience, agility, and customer obsession to turn his passion project into a global reaching operation with just the power of bootstrapping.
Full show notes: https://eecast.com/32
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Event Tech Live has grown from niche website to global industry phenom in just over a decade.
So how’d they do it?
This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting with an awards program to the first leap into organising... Adam keeps it real about their against-the-odds journey to heavy-hitter status.
Along the way, he drops serious knowledge for fellow event organisers looking to step up their game. Like why getting creative on your exhibition stand trumps waiting for serendipity. How to leverage content to drive sustainable growth. And the key factors that gave his team the confidence to bring their formula to Las Vegas!
Full show notes: https://eecast.com/31
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