Episodios
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Black Friday is coming, and the pressure is on. But donât worry, Ilan Hurwitz has some expert advice to help you navigate the chaos.Here are five key takeaways from his chat with Tracy Laranjo:1) Start now! Donât wait until the last minute to get buy-in and start testing.2) Speak the language of profit. Showcase the ROI of CRO to your stakeholders, focusing on increasing conversions and profits.3) Donât be afraid to experiment. Test offers, product placements, and even email campaigns outside of standard website A/B testing.4) Focus on the customer journey. Donât just look at your website. Analyze customer service tickets, reviews, and LTV to identify areas for improvement.5) Think beyond discounting. Explore creative offers like gift with purchase, cross-sells, and subscription incentives to boost sales.Get ready to conquer Black Friday!#BlackFriday #CRO #ecommerce #marketing #experimentation
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Experimentation is a journey, not a destination. Donât expect to build a culture of experimentation overnight.Cross-functional teams are critical. Breaking down silos and bringing together engineers, product managers, and designers will create a unified vision and drive faster iteration.Leadership buy-in is essential. A top-down approach to embedding experimentation ensures everyone is on board and resources are allocated strategically.Donât underestimate the importance of organizational rhythms. Establish clear processes and structures to ensure smooth collaboration and avoid friction.Embrace the growing pains. Change is rarely easy. Be prepared for challenges and celebrate milestones along the way.
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In this podcast episode of Experiment Nation, hosted by Charlotte Bomford, guest Iqbal Ali, an experienced web designer, researcher, and comic book writer, discusses the concept of solution bias and the importance of identifying underlying problems before diving into solutions. Ali emphasizes using AI to help understand problem landscapes, avoiding hastily jumping to solutions, and improving experimentation processes. The conversation covers techniques like premortems and frameworks to minimize potential issues and ensure experiments address real user problems. Ali highlights the collaborative potential of AI tools in maintaining the connection between problem statements and solutions, advocating for a more thoughtful approach to A/B testing and problem-solving in product development.
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Ruben de Boer, a lead consultant at Online Dialogue and the founder of Conversion Ideas, shares his approach to conversion rate optimization (CRO) and experimentation. With 15 years of experience, Ruben emphasizes the importance of data-driven decision-making and understanding human behavior. He highlights the shift from focusing solely on digital products to also optimizing organizational processes. Ruben provides insights into the challenges of implementing experimentation in organizations, the need for higher management support, and the significance of aligning with colleagues' goals and motivations. He advocates for a research-driven approach, continuous feedback, and fostering an experimentation culture within teams to drive better results.
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Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways:Growth PMs are holistic: Donât be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned.Commercial awareness is key: Both Growth PMs and CROs must understand the business impact of their work and how it contributes to the bottom line.Empathy is vital: CROs need to understand the pressures their PM colleagues face and proactively offer support.Leverage your expertise: If youâre a CRO, consider specializing in Growth PM to expand your impact and skillset.Transparency is key: Clear communication between teams helps everyone understand their roles and collaborate effectively.Find Tymur on LinkedIn: https://www.linkedin.com/in/tim-donets-2358364aChapters:0:00 - Introduction and The Role of a Growth PM0:58 - Growth PM vs. Product Manager2:40 - Tymurâs Journey and How He Became a Growth PM5:23 - Importance of Business Savvy and Data Literacy8:30 - Bridging the Gap Between Marketing and Product Teams12:42 - Experimenters as Facilitators16:38 - The Complexity of a Product Managerâs Role19:50 - CRO Responsibilities and Building Relationships with PMs24:48 - Transitioning from CRO to PM29:00 - Finding Growth PM Opportunities and Wrap-Up#growthmarketing #experimentation #cro #productmanagement #collaboration
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Kelly Wortham dropped some serious knowledge bombs in our recent Experiment Nation chat. Hereâs what stood out:- CRO isnât just for marketers: Lawyers, project managers, even developers can thrive in this field. Itâs all about a love of learning and adaptability.- Donât underestimate the power of mentorship: Kelly has THREE mentors, each focusing on different aspects of her career. Find your own advisors to help you grow!- Certifications are nice, but experience trumps all: While CXL is great, hands-on testing platform experience is the real deal.- UX psychology is CRUCIAL: Understand your usersâ motivations and behaviors to create truly effective tests.
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Simar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways:Donât rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses.Iterative testing trumps scrapping: Learn from failed tests by adjusting hypotheses and running new experiments, boosting your win rate.QA is critical, but often neglected: Invest time in thorough QA, ensuring your test is accurate and integrated correctly.Outsourcing AB test development can be beneficial: Consider outsourcing for faster scale-up, access to expert resources, and reduced development burden.Prioritize experimentation within your workflow: Make A/B testing an integral part of your product development process, leading to better decisions and faster results.
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Avishek Basu Mallick, a Senior PM at CheapOair, talks about:- Experimentation at scale: Even with high traffic, rigorous experimentation is crucial.- Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas.- Communicating progress: Regular updates with leadership build trust and ensure alignment.- Personalization is nuanced: Distinguish between customization, segmentation, and true personalization.- Generative AIâs potential: Explore its use for simplifying the travel planning experience.
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Michael St Laurent, a seasoned CRO expert, shared his insights on large-scale testing Here are 5 key takeaways for marketers:Prioritization is key: Large-scale testing requires prioritizing tests based on potential impact and aligning with overall business goals.AI is the future, but humans guide it: Mike emphasizes the power of AI in automating processes and analyzing data, but highlights the importance of human expertise and guidance.Data quality is crucial: AI models rely heavily on the quality of data. Invest in building a robust data infrastructure to ensure accurate results.People are the biggest challenge: Navigating internal politics and managing stakeholder expectations is often the biggest hurdle for large-scale testing.Building a testing culture is a win: The ultimate goal of large-scale testing is to create a data-driven culture that fosters continuous improvement and better user experiences.
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Ellie Hughes, a top CRO expert and Experimentor of the Year, shared some incredible insights in her recent Experiment Nation interview. Here are 5 takeaways to boost your experimentation game:- Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning!- Prioritize Value, Not Tasks: Focus your time on activities that truly drive client value, like uncovering insights and ideation, rather than spending hours on tedious tasks.- Set Clear Expectations: Clearly define reporting timelines and communicate about peeking, managing client expectations, and setting the stage for success.- Embrace Iteration: Experimentation is an iterative process. Be open to changing your process, adapting to new learnings, and continuously improving.- Maximize Impact Through Big Ideas: Larger changes can be easier to detect, resulting in faster results and more impactful growth. Encourage clients to think big!#experimentation #CRO #conversionrateoptimization #marketing #digitalmarketing #experimentnation
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Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris MercerMeasure before optimizing: Understand the current user journey and behaviors to identify areas for improvement.Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests.Focus on the right metrics: Prioritize actions that drive meaningful outcomes, such as lead generation or revenue.Listen to the market: Gather user feedback to inform your optimization strategy and meet their needs.Automate measurement: Leverage Google Analytics 4 to collect and analyze data effectively to guide decision-making.#CRO #Experimentation #ConversionOptimization
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Discover the power of experimenting to learn and win! đȘNick Murphy shares his expertise on building learning libraries. Here are 5 key takeaways:- Learning libraries capture the âwhyâ behind successful and unsuccessful tests.- Organize your learning library with consistent and digestible fields.- Use âbroadâ and âspecificâ learning columns for a layered understanding.- Encourage cross-team collaboration by sharing insights company-wide.- Learning libraries foster a culture of experimentation and growth.
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In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:Forging powerful partnerships between CX and experimentersNavigating the daily demands of a CX leaderSimplifying CX workflows with customer insights... and so much more!Don't miss out on this enlightening conversation from an expert in the CX game!Find Courtney on LinkedIn —LinkedIn: https://www.linkedin.com/in/courtney-leblanc-426920b3/00:00 Introduction and Mutual Appreciation00:27 Meet Courtney: Customer Support and CX Expert03:38 Building an Alliance with Customer Support06:11 Challenges and Strategies in CX Collaboration14:25 Data Analysis and Insights Sharing23:01 The Ideal Partnership Between CX and Experimentation24:47 Balancing Customer Insights and Business Priorities26:46 The Emotional Impact of Customer Support28:29 Communicating Customer Stories Effectively30:04 Leveraging NPS Data for Product Improvement32:08 Empowering Teams with Data Access33:06 The Importance of Experiment Communication37:53 Fostering Collaboration Between CX and Product Teams48:58 Reflecting on Growth and Collaboration50:22 Conclusion and Final Thoughts
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How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.2 - Prioritize education and internal PR to influence and persuade teams to embrace experimentation.3- Define success metrics for your experimentation program and map out a long-term plan for evolving maturity.5 - Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices.5 - Democratize insights and share success stories to showcase the value and impact of experimentation.Watch Shagun here:Experimentation Elite in Birmingham UK: https://experimentationelite.com/#spe...Growth Marketing Summit in Frankfurt, Germany: https://www.growthmarketingsummit.com/en
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Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work that is menial specially to them. We explored the impacts on company culture that menial tasks can cause and discussed some of the pitfalls with new technologies as well as lessons to keep in mind while reviewing new tools and technologies.
Chapters
00:00 Introduction to Human First Engineering
00:55 Meet Sean David: The Pioneer of Human First Engineering
01:34 Breaking Down Tasks for Efficiency
09:56 The Importance of Time Tracking in Various Professions
16:51 Discovering Automation Opportunities
25:34 Maximizing Productivity: The Power of Uninterrupted Focus Time
26:59 Introducing Roman Santiago & Experiment Nation
27:13 The Impact of Menial Tasks on Team Mental Load
27:31 Exploring Company Culture and Employee Well-being
00:00 The Role of Menial Tasks in Shaping Company Culture
32:24 The Evolution of Work: From Henry Ford to Jeff Bezos
36:32 Navigating the Hype Around AI and Tools in the Workplace
47:45 Human-First Approach: Automating to Enhance Productivity
50:44 Closing Thoughts and Where to Find More
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Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares: How to run CRO programs with purpose instead of random guesses- Her favourite underrated user research methods- Tips for creating a CRO strategy that succeeds in the long-term... And much more.Contact Jyoti:Website: https://www.bluebagels.com/LinkedIn: https://www.linkedin.com/in/jyotiisinghEmail: [email protected]:00 Introduction to Experiment Nation and Guest Introduction00:48 Jyoti Malan's Journey and the Essence of Blue Bagels02:26 The Philosophy Behind Purpose-Driven Brands05:43 Crafting Purposeful CRO Programs08:32 Identifying and Correcting Off-Track CRO Programs17:36 Unconventional Research Methods in CRO21:06 Adapting and Evolving CRO Strategies24:41 Upcoming Projects and Closing Thoughts
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Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry.Connect with Nima here: https://www.linkedin.com/in/nimayassini/Chapters0:00 Opening Remarks and Guest Introduction00:48 The Evolution of a Digital Marketing Agency01:27 Merging UX Design with Experimentation03:56 The Power of Data in Design Decisions09:13 The Culture of Experimentation in Agencies vs. In-House11:49 The Challenge of Embedding a Culture of Experimentation13:36 The Future of the Experimentation Industry25:12 Advice for Experimentation Practitioners28:29 Closing Thoughts and Offers to Help the Industry
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CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahnSolomon's email: [email protected] YouTube Video: https://www.youtube.com/watch?v=vqPylhO3ePUOriginal LinkedIn Post: https://www.linkedin.com/posts/solomonkahn_the-case-against-ab-testing-yes-i-know-activity-7184577272685719552-hFABRon's reply: https://www.linkedin.com/posts/ronnyk_abtesting-experimentguide-abtestingissues-activity-7185060367054565376-cAU9
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It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-report/Tracy's LinkedIn: https://www.linkedin.com/in/tracylaranjo/Tracys email: [email protected]
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