Episodios
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As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!
In this episode we’ll be covering:
How content has evolved over the years and why what used to work, doesn't anymore.Inviting your audience into your world and the reason personal content resonates so well.Different ways you can add a unique touch to your own content, with examples!Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.Suggestions for creating timely, personalized content around the holiday season and other current events.Other episodes you might have missed:
Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 026: Start a Signature Series That People Keep Coming Back ForSend a message!
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In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.
In this episode we’ll be covering:
Data based approaches vs. quick fixes when it comes to your content strategy.How the quick fixes are where people really struggle with losing their identity.Leaning too heavily on AI and the impact it has on your content and audience.Going back to basics when it comes to creating content.Using the helpful tips you see online while still keeping your brand identity in it.Other episodes you might have missed:
Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 035: Turning Inspiration into Unique and Original ContentSend a message!
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This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.
In this episode we’ll be covering:
Leveraging ChatGPT for ideas and repurposing content. The ethics of inspiration, AI, and original content ideas. Long term strategy of tailoring your content and brand messaging.Navigating the current digital content landscape.Sharing your unique perspective and experiences when creating.
Episode 024: Is Storytelling the Missing Piece in Your Content?Episode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 031: Navigating Content Creation When Everything Feels Overwhelming
Other episodes you might have missed:Links to reels in this episode:
Reel #1: The look says Anthropology but the receipt says...Reel #2: Five days of viral hooks for your reelsReel #3: Visual clutter is more exhausting than we realizeReel #4: Controversial things I say as a registered dieticianSend a message!
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Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference.
In this episode we’ll be covering:
Why Instagram prioritizes content with high engagement metrics.The importance of creating specific, engaging content for reels.Content longevity and how older content with good engagement remains visible.Adapting marketing strategies to changing trends while the core message stays the same. Maintaining personal and relatable content to keep the human connection.Using specificity to call out your audience instead of creating generic content.
Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 010: Turning Testimonials into Engaging Content for More SalesEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 022: Boost Your Instagram Engagement With These Simple Strategies
Other episodes you might have missed:
Reel 1: Apps and spicy margsReel 2: Orders books to support your career growthReel 3: High protein game day dipReel 4: Steal my dinners for this week
Links to reels in this episode:Send a message!
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Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!
In this episode we’ll be covering:
Why carousel posts are so successful right now and what makes them swipeable.Start creating carousel posts right inside the Instagram app.How to flip your captions and reels into engaging carousels that also increase watch time.Using storytelling to create carousels that spark curiosity. The easy formulas I use to create my own carousel posts - with tons of examples!Creating carousels that entice and make sales with juicy hooks.Links to carousels in this episode:
The Story of the Beach HouseEasy Formula for Picking Your Content Pillars: Based on the 4H’sMeet Your Content Pillars Based on the 4H’sFirst 3 Stories to Share EverydayA Week of Reels Hooks Perfect for Every NicheThe “Secret” to Using the Alogrithm to Blow Up Your ContentHow I Craft My CarouselsOther episodes you may have missed:
Episode 013: What You Really Need to Know About Writing Instagram CaptionsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!
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Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content.
In this episode we’ll be covering:
Analyzing how artists have used social media platforms to connect with fans.Tips for establishing your own daily Instagram Stories strategy.Building a community from scratch, because we all start at zero.How storytelling and connection are key elements for creating good content.Exercises you can try to get started telling your own stories.Other episodes you might have missed:
Episode 001: The Key to Creating Good Content for Social Media GrowthEpisode 004: Understanding and Meeting Your Audience's Emotional NeedsEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 008: Creating Content That Starts a Conversation Episode 027: Let Your True Personality ShineSend a message!
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This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.Applying specificity to go beyond the surface level struggles that your audience is experiencing.Why does your audience desire this outcome? What is the reasoning behind it?Keeping your content relevant and using words that people can attach to.Realizing it’s ok to take a pause with your content, do what’s right for you. Analyzing why these types of reels catch people's attention so fast.Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:Reel #1: Cookie Crisp Cereal
Reel #2: Cafe Curtains
Reel #3: Spraying Perfume
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
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Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera.
In this episode we’ll be covering:
The advice I give to my clients for getting comfortable on camera.Incorporating B roll and capturing authentic behind the scenes moments.Formatting tips for hooks, text layouts and more when creating your own videos.Building instant trust with your audience and inviting them into your world.A great way to create a “talk to camera reel” without actually talking to the camera.Trading fancy transitions for talk to camera reels that feel like Instagram Stories.
Links to Reels in this episode:Reel 1: Bride
Reel 2: Meal Prep
Reel 3: Where to Place Your Hooks - Example
Hooks to start your talk to camera videos
Other episodes you might have missed:
Episode 002: Uncomplicating Social Media through Simple Content
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 026: Start a Signature Series That People Keep Coming Back For
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This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!
Social media reach concerns and why some content is underperforming.The importance of simple, shareable, specific content (the 3 S’s!)Observing and choosing effective text placement, maximizing readability.Analyzing current content trends that are working right now and how to apply it to your own..Getting clear on your messaging and knowing your audience to improve engagement.Simple helpful content that provides clear, actionable tips.Sharing relatable scenarios using real-life situations for engaging content.
In this episode we’ll be covering:
Links to Reels in this episode:
Reel: I had no idea I was contributing to the problem...
Reel: FriendshipSend a message!
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This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!
In this episode we’ll be covering:
Why you want to avoid withholding valuable tips and secrets in your content.Using engaging hooks with examples of hooks going viral right now.Create content that is specific and detailed to attract your audience.Focus on serving your audience rather than gaining short-term likes.Ethical business practices with transparency and value.Reusing successful content by turning it into other forms such as carousels.
Reel #1 - Sitting All DayReel #2 - Harvest Bowl RecipeReel #3 - In Case Your Mom Didn't Teach YouReel #4 - Flamingo PoseReel #5 - Bra Hack
Links to the reels in this episode:
Other episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher Engagement
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 020: SEO Strategies to Optimize Your Instagram Content
Episode 024: Is Storytelling the Missing Piece in Your Content?
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This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content.
In this episode we’ll be covering:
Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.Being true to yourself matters in your content and your followers can tell when it isn’t authentic.Building a connection with your audience so that followers feel like they know you.Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.Leveraging personal interests like oat milk and reality tv to create that connection with followers.The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.
Links + Resources
Reel #1Reel #2
Join us in Indy for the Day One Conference!
Other episodes you might have missed:Episode 006 : Selling a Lifestyle, Not Just a Product
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
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Consider this your sign to start your own signature series that keeps your audience coming back for more. In this episode, we are going all in on how to start a signature series that makes your brand instantly recognizable and keeps followers coming back again and again. I’m using real-life examples to explore how creators are leveraging this type of content to grow their follower base and convert new visitors into loyal fans.
Why this type of content helps grow your account with loyal fans.Familiar content and why we love it so much!Creating brand familiarity so you are instantly recognizable.How to create bingeable content and get more followers.Using different content styles to create content.
In this episode we’ll be covering:
Other episodes you might have missed:Episode 025: Why You Want to Use the New Instagram Features
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 008: Creating Content That Starts a Conversation
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Links + Resources:Starting a signature series
"My Favorite Places in Asheville” Part One
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Here's the deal, when Instagram launches something new, they want you to hop on it, and Instagram’s latest feature has been the boost for reach and engagement you’ve been looking for. If you’ve been struggling with converting non-followers into followers or felt disheartened by low engagement, I’ve got some fresh insights for you. I’m breaking down Instagram’s new text overlay feature for carousel posts, with content ideas, and how it can boost your engagement.
In this episode we’ll be covering:
What the latest Instagram feature means for the future of carousel postsThe ways user behavior has changed over time and what they want to see right nowHow your Instagram acts as a storefront for your businessWhat’s working best right now to convert non-followersThe strategies you can start using for your carousel postsThe effectiveness of talk to camera reels when it comes to creating content
Other episodes you might have missed:Episode 14: Why Creating Specific Content Leads to Higher Engagement
Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
Episode 20: SEO Strategies to Optimize Your Instagram Content
Links + Resources:How to use the new Instagram features!
Talk to Camera Hooks
Stop Cross Posting Your Content Carousel
Hidden Gems at Costco Reel
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Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even if you think you can't. You can use simple b-roll, text overlays, and talk-to-camera reels to create impactful content whether you're a business owner, a social media manager, or just looking to better connect with your audience.
In this episode we’ll be covering:
Creating imperfect content, you can use editing apps if you need to.Why it’s important to stop hiding behind the camera and actually show your face.How product brands successfully use storytelling to attract and build a loyal fan base.Your audience needs relatable content to connect with you better.SO many examples of reels that are successfully using storytelling!Bonus: My number one tip to try if you want to grow on TikTok
Other episodes you might have missed:Episode 3: Strategies for Genuine and Engaging Social Media Content
Episode 7: Relatability in Everyday Content with Instagram Stories and Reels
Episode 21: Getting Your Audience to Care About Your Content
Reels in this episode:
View my Founder's Story on InstagramEmergency Contacts
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Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you.
We'll also explore how knowing the outcomes and desires of your audience can truly make a difference in the way your content is received. Plus, I'll share a proven prompt that can help your reels go viral, complete with real-world examples and tips for getting your content to pop off.
In this episode we’ll be covering:
Why you need to do your market research and how understanding your audience leads to better results.How to create content that appeals to your audience’s desires and outcomes, while avoiding this common mistake.Crafting messages that resonate and attract the right audience with real examples of ineffective vs. effective messagingMarketing has changed - do timeless marketing strategies still work?Why I’ll always choose quality over quantity and you should too!When a viral reel takes a turn for the worse and how I handled my recent experience. Adapting to current trends with examples of seasonal themes and pop culture references.
Other episodes you might have missed:Episode 18: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
Episode 21: Getting Your Audience to Care About Your Content
Come to Indy for the Day One Conference! - October 2024
Grab the Freebie: Reels that Pop OffSend a message!
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Today we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audience and creating scroll-stopping content, I'm breaking down the strategies that actually work.
In this episode we’ll be covering:
Observing and adapting to audience behavior trends.Utilizing the different types of Instagram tools available to increase content visibility.Enhance your reach and engagement by collaborating with others within your industryBuild and foster relationships through actively commenting and interacting with others.Tailoring your content based on trending and effective formats.Testing new content strategies and regularly tweaking for improvement.Send a message!
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Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience can’t help but share. I’m also getting a little personal in this episode as we discuss expectations, so you don’t want to miss it!
In this episode we’ll be covering:
Managing real life expectations, especially when it comes to you audienceContent that uses the 3 S’s (shareable, simple and specific) Impressing the algorithm vs impressing your audienceWhat makes people care about your content?Content that actually gets engagement and shares, with real examplesMaking your audience aware of a problem they didn’t realize they had
Links to the Reels highlighted in this episode:
05:39 Reel #1 - The T-Shirt
07:53 Reel #2 - 8 Saturday's Until Fall
09:29 Reel #3 - Charming Town
10:24 Reel #4 - Thriving in High Pressure
Other episodes you might have missed:
Episode 5: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 11: Breaking the Rules of Instagram Marketing
Episode 17: Turn a Simple Idea into a Reel People Will Love
Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
I LOVE to hear how much you are loving the show, keep the messages coming and if you haven’t already, please go in and leave a rating + review for the show!
Grab the Freebie: Reels that Pop OffGet the Grow Your Gram Guide
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Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagram content.
The impact of user behavior and the way people are consuming content on Instagram.Adapting and evolving your content strategies while continuing to use your core messaging.How to optimize your Instagram account with keywords, hashtags, and SEO. Why categorizing content is important, leading to increased discoverability and visibility.Continuing to use specificity in key words and phrases to enhance your Instagram bio and strengthen your reels, hooks, and captions.Ensuring hashtags are aligned with the content so it is accurately categorized.I’m sharing my favorite way to find the perfect keywords and phrases, all it takes is a quick search!
We'll discuss how hashtags are still an important way to categorize your content and get discovered, even if they don't boost reach quite like they used to. I'll also share key places to incorporate keywords, like your name field, bio, on-screen text, and captions. Let's jump in and discuss how to leverage SEO principles to get your content in front of the right audience on Instagram!
In this episode we’ll be covering:
Episode 14 - Why Creating Specific Content Leads to Higher EngagementEpisode 12 - Ditching the Toxic Advice on InstagramEpisode 8 - Creating Content That Starts a ConversationEpisode 5 - Create Shareable Content to Increase Your Reach with the 3 S’s
Episodes You May Have Missed:Send a message!
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There is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my clients go viral so many times. We’re also diving into why these types of reels work so well and why they not only go viral, but they bring in followers so they convert from views to followers. Stay tuned for real examples so you can start creating your own “That’s Me!” reel today!
In this episode we’ll be covering:
Real case studies where my client has gone viral multiple timesThis simple formula makes it easier to put yourself out there, even as an introvert!The reason this type of hook makes people feel seen time and time againHow the 4 H pillars show up in this type of reelUsing your market research to create this type of content that shouts out your exact personUtilizing what your audience is familiar with to call them in with examples to get you startedPainting the desired outcome your person has that you can help them with
Links + Resources:Grab the Freebie: Reels that Pop Off
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If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, Humor and Happenings), how to start using them, and we are looking at actual reels going viral right now that fall under these four pillars. Let’s dive into the reels that are working right now in Summer 2024!
In this episode we’ll be covering:
How to simplify your Instagram content with the Four H’sA quick tip on copyright infringement if it happens to youThe pillar that has changed the most when it comes to creating contentKeeping your content simple, shareable and specificThe perfect timing for a one minute reel tutorialCreating simple behind the scenes content that people love to watchChanging and adapting older content to what works now
Grab the Freebie Reels that Pop Off for prompts and captions using the four pillars!
Missed something?Tune into Episode 2 to hear more about the Four H’s
Tune into Episode 5 to hear more about the Three S’s
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