Episodios
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Every rejection is a step closer to revolutionizing your industry—just look at Melanie Perkins’s story.
In this episode, we unpack the remarkable journey of Melanie Perkins, the female tech CEO who got over 100 rejections before launching Canva, a revolutionary design platform now used by more than 100 million people worldwide. Tune in for actionable insights on handling setbacks, the importance of consistency, building a winning team, and daring to dream big. This episode is a must-listen for female entrepreneurs, coaches, and creatives ready to turn obstacles into opportunities.
Time Stamps:01:06 Spotlight on Melanie Perkins and Canva
01:37 Overcoming Rejection and Building a Vision
04:02 The Revolutionary Impact of Canva
06:46 Lessons in Resilience and Rejection
11:48 Building the Right Team
15:22 Dream Big and Set Goals
23:54 Philanthropy and Giving Back
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
Join Joanna solo as she unpacks the heated conversation surrounding Sabrina Carpenter’s new album cover for “Man’s Best Friend.” Is it empowering, satirical, or setting women back? Joanna explores the double standards female artists face, why provocative content gets people talking, and how bold creative choices can fuel both controversy and visibility. Whether you agree or not, this episode challenges you to consider how your own brand can make an impact by sparking real conversation.
Time Stamps:
01:00 Sabrina Carpenter’s Brand Evolution
02:00 “Man’s Best Friend” Album Cover Controversy
03:00 Is It Empowerment, Satire, or a Step Back?
04:00 Double Standards for Female Artists
06:00 The Pressure to Be a Feminist Icon
07:00 Comedy, Satire, and Artistic Intent
08:00 The Power of Provocative Content
10:00 Risks and Rewards of Bold Branding
11:00 Why Real Art Gets People Talking
12:00 Lessons for Your Personal Brand[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
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Unpack the incredible story of Jamie Kern Lima, founder of IT Cosmetics. From facing repeated rejection to building a billion-dollar brand, Jamie’s journey is a masterclass in staying true to your vision, innovating boldly, and persevering when the odds are stacked against you. If you’re ready to embrace big ideas and lead with authenticity, this episode will leave you inspired and empowered to keep going—no matter the setbacks.
Time Stamps:02:11 Jamie Kern Lima's Early Career
02:45 The Birth of IT Cosmetics
04:50 Breaking Beauty Standards
10:30 The QVC Breakthrough
11:38 Lessons in Authenticity and Persistence
18:19 Jamie Kern Lima's Personal Brand
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📩 Michelle: [email protected]
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We break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now.
Time Stamps
00:54 The Debate on AI in Content Creation
04:18 The Ethical and Creative Concerns of AI
11:44 AI's Environmental Impact
14:19 Using AI as a Support Tool
20:27 The Risks of Relying on AI
24:53 Balancing AI with Human Creativity
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
We’re diving deep into how nervous system regulation can transform not just your personal well-being, but your entire brand presence and business growth. We sit down with Trish Lynn to uncover why past traumas can make your content invisible—and how practical healing strategies can help you finally show up, share your story, and build real authority online. If you’re ready to move from survival to self-expression in your business, this episode is for you.
Guest: Trish Lynn, CEO The Trish Lynn – Business Therapist & Content Strategist
Instagram: @thetrishlynn
“When you heal your nervous system, you reclaim your voice—and your business finally gets heard.”
Time Stamps:
00:48 Understanding Nervous System and Content Visibility
01:19 Meet Trish Lynn: From Victim to Victor
02:20 The Impact of Nervous System Dysregulation
05:58 Healing and Overcoming Trauma
12:20 Practical Steps to Regulate Your Nervous System
30:50 Consistency and Authenticity in Content Creation[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]
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✅ Try Out Monday.com📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
We break down the recent controversy involving Blake Lively and Justin Baldoni—and how it relates to building and protecting a personal brand. From public perception to media backlash, we talk about navigating online heat while staying rooted in your values and voice. If you’re a female entrepreneur or creator building a platform, this one’s for you.
Time Stamps:01:30 Blake Lively and Justin Baldoni Allegations
03:25 Impact on Personal Brands
06:40 Public Perception and Media Influence
07:30 The Role of Authenticity in Personal Branding
17:35 Recent Developments and Legal Allegations
20:52 Navigating Public Scrutiny and Brand Management
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✅ Try Out Monday.com📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
We’re getting into the real must-haves for a profitable and aligned digital launch. Whether you’re selling a course, membership, or resource—these are the three things that can’t be skipped if you want sales (and sanity). We share examples, mistakes we’ve seen, and give you a behind-the-scenes peek at Joanna’s client’s $20K pre-launch that didn’t involve a single email or Instagram post.
Join Joanna’s Waitlist: https://www.millennialmktr.com/launch-flow
Time Stamps:
00:00 – $20K Pre-Launch Without Emails or Posts
00:59 – 3 Things That Every Launch Needs
01:53 – Start with a Shared Problem
05:37 – Niche Communities & B2B Examples
14:03 – Make Your Offer Crystal Clear
25:38 – Why Your Launch Doesn’t Need to Be Complicated
29:38 – Evolving Your Offer Over Time
36:47 – Launch Strategies That Keep It Simple
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
Learn how to position yourself as a must-have podcast guest and turn interviews into powerful tools for building trust, authority, and your personal brand.
Time Stamps:
00:55 Pitching Yourself to Podcasts
01:50 Positioning Yourself as an Expert
03:31 Building Confidence and Authority
05:15 Sharing Stories and Case Studies
20:56 Technical Tips for Being a Great Guest
25:40 Effective Calls to Action
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
We’re breaking down how to pitch yourself as an expert podcast guest—even if you’re not sure what makes you “the expert.” From crafting a pitch that gets a yes to building a credible digital presence, we’re sharing everything you need to land and leverage podcast features for your brand.
Time Stamps:
01:07 The Power of Podcasting for Creators
03:09 Building Trust and Credibility Through Podcasts
04:46 Maximizing Podcast Appearances for Your Brand
06:21 Crafting the Perfect Podcast Pitch
13:18 Finding the Right Podcasts for Your Niche
22:32 Engaging with Podcast Hosts and Communities
24:57 Leveraging Relationships for Podcast Success[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
We sit down with Sue Richey to dive into how she built a thriving local property management brand, scaled her business through smart marketing, and expanded her reach nationally with digital education.
Learn More About Sue:
YouTube: https://www.youtube.com/@RicheyPropertyMgtWebsite: www.RicheyPM.comGetting Great Tenants CourseProperty Management Mastery CourseTime Stamps:
00:28 Sue Richey's Background and Expertise
02:54 Business Growth and Evolution
09:26 Building a Local Brand
22:04 Marketing Strategies and Future Plans[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]
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We’re talking about what it really takes to succeed — and why failure is part of the process.
Sara Blakely went from selling fax machines to building Spanx into a billion-dollar brand. Her story is a reminder that rejection and missteps are fuel, not flaws. 💥
We unpack how failing early builds resilience, why perfection is a myth, and how to keep going when the world says no. Plus, her new venture Sneaks is giving “Sneakers meets stiletto” energy 👟✨
Time Stamps:
00:45 Sara Blakely: From Humble Beginnings to Billion-Dollar Empire
01:35 The Importance of Failure in Entrepreneurship
04:41 Sara's Journey: From Disney to Spanx
06:38 The Birth of Spanx: Overcoming Rejection
08:22 Lessons from Sara's Success
17:02 The Role of Failure in Personal Growth
29:42 Innovating Beyond Spanx: New Ventures[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]
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📩 Michelle: [email protected]
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We’re tackling the unspoken rules women face—straight from the storylines of Younger and Running Point on Netflix. Michelle and Joanna dive into the double standards around age, credibility, and perfectionism that hold women to impossible standards while men get more room to stumble and grow.
Time Stamps:02:06 Deep Dive into 'Younger'
04:16 Ageism in the Workplace
07:37 Exploring 'Running Point'
09:30 Women in Sports and Media
09:57 Age Bias and Internal Narratives
16:36 Double Standards and Perfectionism
22:00 Appearance and Credibility
28:46 Burden of Proof and Opportunity Trajectories
34:50 Mindset and Limiting Beliefs
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📩 Michelle: [email protected]
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🔥 How Reese Witherspoon went from Hollywood A-lister to powerhouse entrepreneur—rewriting the script for women in media & business.
Time Stamps:
01:10 Breaking Stereotypes and Empowering Women
03:01 The Impact of Media on Female Representation
08:32 Reese Witherspoon's Strategic Business Moves
10:40 Lessons for Digital Business Owners
20:25 The Importance of Mission-Driven Business
25:09 Thinking Big and Long-Term Strategies[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]
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📅 10-Day Course Creation Challenge (Joanna)
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📩 Michelle: [email protected]
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We’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users, and revenue. From the power of creative risk-taking to why authenticity wins every time, we’re unpacking what personal brands can steal from Duolingo’s success to stand out and scale.
Time Stamps:01:34 The Death and Resurrection of Duo the Owl
03:25 The Woman Behind Duolingo's Social Media Success
04:11 The Evolution of Social Media Marketing
07:02 Zaria Parvez: A Visionary in Social Media
09:06 The Impact of Creative Marketing Strategies
12:34 Authenticity and Creativity in Personal Branding
31:12 Leveraging Social Media Platforms Effectively
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📅 10-Day Course Creation Challenge (Joanna)
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
This week on Her First, we’re pulling back the curtain on how we actually manage our time as business owners, because let’s be real—if your schedule is running you, you’re already losing. We’re breaking down our exact weekly planning process, daily workflows, and the tools that keep us sane (shoutout to Google Workspace, Motion AI, and monday.com). We’re also tackling the sneaky productivity killers—context switching, never-ending to-do lists, and not protecting your energy. Whether you’re a founder, a creator, or just trying to get your life together, this episode is packed with strategies to help you take control of your time and make your schedule work for you, not against you.
Time Stamps:01:58 Weekly Planning Process
02:50 Daily Routines and Flows
07:38 Eliminating Non-Priorities
12:01 Client Work and Brand Building
13:06 Daily Checklists and Weekend Projects
16:03 Context Switching and Deep Work
25:28 Using AI and Tools for Productivity
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📩 Michelle: [email protected]
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We’re diving into the magic of CliftonStrengths with none other than Sara Harvey—a Gallup-certified strengths coach and team trainer. We’re breaking down how this tool helps you identify your natural talents, boost productivity, and actually enjoy how you work. We even put ourselves under the microscope, sharing our own strengths profiles and how they shape our personal brands and business moves. This episode is packed with insights to help you lean into your strengths and work smarter, not harder.
In addition to being a former C-suite executive and now business owner, Sara Harvey is a Gallup Certified Strengths Coach and Team Trainer. She helps business leaders at all levels access the natural strengths within them to lead with confidence and authenticity.
www.innertelligencecoaching.com
https://www.linkedin.com/in/sara-harvey-bba8767/
https://www.instagram.com/innertelligencecoaching/
Time Stamps:01:21 Understanding CliftonStrengths
01:45 The Science Behind CliftonStrengths
03:42 Applying CliftonStrengths in Business
04:26 Personal Experiences with CliftonStrengths
06:21 Strengths in Team Dynamics
07:23 Balancing Strengths and Weaknesses
12:55 Michelle's Strengths Profile
24:48 Joanna's Strengths Profile
29:11 Balancing Strategic and Activator Strengths
29:46 Understanding the Significance Theme
30:45 Navigating Chaos with Confidence
31:32 The Importance of Clear Communication
32:24 Leveraging Strengths for Relationship Building
34:46 Exploring Command and Individualization
38:12 The Power of Strategic and Arranger Partnership
47:17 Applying Strengths to Personal Branding
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📩 Michelle: [email protected]
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We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.
Time Stamps:01:39 Beyonce's Early Career and Rise to Fame
02:28 Creative Control and Business Ventures
02:51 The Power of Surprise: Beyonce's 2013 Album Drop
03:16 Beyonce's Dynamic Persona and Professionalism
05:10 Industry Bias and Overcoming Challenges
10:26 Ownership and Intellectual Property
20:25 Exclusivity and Scarcity in Branding
28:01 Cultural Relevance and Making Bold Statements
30:43 Content Strategy and Personal Branding
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📅 10-Day Course Creation Challenge (Joanna)
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📩 Michelle: [email protected]
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In this episode of the Her First Podcast, Joanna is joined by Sue McLoughlin, a Kajabi expert and digital nomad, to discuss the pressing issue of burnout among entrepreneurs. Sue shares her personal experiences with burnout, the importance of setting boundaries, and tailoring business strategies to one's own nature. The episode underscores the necessity of self-care, setting up sustainable business practices, and the pitfalls of trying to imitate others' success.
Sue is a Kajabi expert and strategist who’s been helping creators build and grow their online businesses since 2019. Sue’s all about making Kajabi work for you, from creating beautiful sites to simplifying your business so you can focus on what you love.
Where to Find Sue:
Free Kajabi Landing Page Templates
Free Kajabi Tutorials
Kajabi Consulting
Time Stamps:01:30 Sue's Digital Nomad Journey
02:32 Understanding Burnout
02:54 Sue's Burnout Experience
04:16 Recovering from Burnout
07:45 The Importance of Setting Boundaries
09:57 Creating a Sustainable Business
21:37 Avoiding the Trap of Digital Consumerism
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📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
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📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
On this episode of Her First, we’re getting into the powerhouse that is Leila Hormozi. If you don’t know her, she’s the co-founder of Acquisition.com and, alongside her husband Alex Hormozi, has built multiple businesses into absolute beasts. We’re breaking down her no-BS approach to personal branding—think trust over clout, engagement over vanity metrics, and why consistency is the real flex. Plus, we’re diving into her mindset strategies: handling criticism like a boss, embracing discomfort, and playing the long game when it comes to scaling a business. If you’re ready to level up, hit play.
Time Stamps:01:05 Laila's Business Journey
02:11 Personal Branding Insights
04:12 Lessons from Laila's Success
20:11 The Power of Consistency
34:50 Mindset Shifts for Success
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📅 10-Day Course Creation Challenge (Joanna)
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✅ Try Out Monday.com📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com -
On this week's Her First, we're talking personal branding – the real deal. We're breaking down how to actually build and grow your brand, not just exist online. Think auditing your current vibe, creating a visual identity that pops, developing a content strategy that isn't snooze-worthy, and, of course, networking like a pro. We even pulled inspo from the big leagues – Tim Ferriss, Taylor Swift, Amy Porterfield – you know, the works. We're getting into what makes content actually engaging, how to chat with your audience (and have them actually listen!), and how to use those platforms to your advantage. Oh, and don't forget to join the Her First community – we're all in this together!
Time Stamps:00:54 Recap of Part One
01:08 Action Steps for Building Your Personal Brand
02:02 Auditing Your Online Presence
04:29 Importance of Consistency Across Platforms
15:26 Developing Your Content Strategy
23:38 Networking and Collaboration
31:30 Common Mistakes in Personal Branding
39:04 Sustaining and Growing Your Brand
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📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
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