Episodios
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The old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead professionally?
This week on House of Content, we share our experiences and tips for networking, mentoring, helping younger creatives in the field, and how we find opportunities to grow our network.
From meeting the Sheryl Sandberg to accidentally meeting the founder of Instagram, tune in as we spill the tea on what’s worked for us, and what our goals are for future connections.
Want to network with us? Our DMs are always open!Follow House of Content on TikTok , Youtube, and Instagram.
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In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and more.
From our pop culture obsession with true crime to the unsettling way these narratives go viral, we’ll unpack how creators are navigating the landscape, examining the dark side of social.
Join us as we explore the haunting trends that make us question what’s real and who we can trust online.Follow House of Content on TikTok , Youtube, and Instagram.
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Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, that doesn't mean the advice is sound.
Unpaid interview assignmentsJob hopping and when's a good time to make a moveLateral moves, raises, and more.
This week, we debate some of the worst pieces of advice we've seen on social and share our take on topics like:Follow House of Content on TikTok , Youtube, and Instagram.
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From trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines, comparing what's hot in L.A., what fads we've fallen for, and what we're currently planning on trying out.
Egg freezing, retainers, and supplements25-step hair growth routinesChinese medicine and alternative holistic treatments.
Here's what we cover:Are you team L.A. or New York? Let us know in our DMs.
Follow House of Content on TikTok , Youtube, and Instagram.
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Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core.
From last year’s wave of de-influencing to the current embrace of minimalism, we’ll discuss how creators are shifting the narrative from excessive consumption to intentional living.We examine the complexities of comparison culture and its impact on our wallets and wellbeing. We also dive into the phenomenon of #underconsumptioncore and debate whether it truly leads to more mindful spending or just another trend to keep up with.
Follow House of Content on TikTok , Youtube, and Instagram.
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What do you want to be known for?
More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re building?Listen on, because this episode is all about crafting your career narrative.
Recently, we happened to get into a deep conversation about reinventing yourself with a conference attendee in her 50s.
Her advice? It’s never too late to pivot.
People who’ve mastered the art of personal storytelling.How we approach our own brands on social channels like LinkedIn.Taking a strategic approach to the narrative you’re building for your career.
Here’s what we cover:Follow House of Content on TikTok , Youtube, and Instagram.
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Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office.
But that's not here nor there. This week, we ask ourselves:What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences?
In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole.
Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office.
But that's not here nor there. This week, we ask ourselves:What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences?
In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole.
Follow House of Content on TikTok , Youtube, and Instagram.
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Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend starting there.
The state of creator economy, creator marketing, and creator-founded brandsWhy organic social isn't free media, and what brands and agencies should invest in from team development, mentoring, resources, and budgetsHow data plays into agility on social.
In part two, we discuss creator-led marketing, creator collaboration, and most importantly, investment into social media and what that looks like:Follow House of Content on TikTok , Youtube, and Instagram.
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We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's dive in.
Why brand social is such a hot mess Brand social strategy and how to build and follow it effectivelyDo's and don'ts for activating trends on social, briefing creatives, and more
After a short catch up, we'll discuss what can only be described as our perennial Roman Empire: Why so many brands fall short on social and what you can do to fix it.
Here's what we cover in part one:
We'll be giving this talk live at FUTR North America in New York; to kick off this season, you can listen to it on this podcast in two parts.Follow House of Content on TikTok , Youtube, and Instagram.
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It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and our journeys in advertising - in confessional style.
Who we envy from creators to professionalsMisconceptions and hidden talentsGoals for the future and what we've not achieved yet.
The podcast will be out on a summer break, coming back for season four in September, but before we go, here's what we cover in this episode:Follow House of Content on TikTok , Youtube, and Instagram.
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What happens when a passion for wedding content on social turns into a bridal brand?
What it takes to launch a new project or brandHow Janni's experience planning her own wedding turned into a companyHot takes on wedding planning and all things #weddingtok
This week, our very own co-host Janni shares the story behind Rare Brides, her custom veil collection that just launched.
From inspiration to the brand origin story, we cover the ins and outs of starting a new venture.
Tune in to learn:Follow House of Content on TikTok , Youtube, and Instagram.
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We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question:
What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.
Here’s what Christine and MacKenzie cover in this episode:
TikTok ban decodedLong-form content as a content farm for short-formHow TikTok has QVC’d social media and the collapse of the social funnelWhy follower metrics might not matter anymore and what KPIs you should focus on insteadHow to properly staff social teams (no more individual contributor roles, please!).Resources mentioned in this episode:
Follow MacKenzie on Instagram, TikTok, and connect with her on LinkedInThe book mentioned on the show: YouTube SecretsFollow House of Content on TikTok , Youtube, and Instagram.
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Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing.
How young men are becoming more conservative while women are opting out of traditional caretaker rolesHow social is shaping gender conversations and building community over shared idealsKorea’s 4B movement and why traditional values have a marketing problem.
Tune in as we discuss:Follow House of Content on TikTok , Youtube, and Instagram.
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Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:
Boat shoes are trending on TikTokBlogging is coming back in the form of SubstackLana Del Rey headlined at CoachellaGen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back?
Tune in as we dive into all things nowstalgia, and share what we were up to on the internet some 12 years ago. Hint: blogging was heavily involved.
Follow House of Content on TikTok , Youtube, and Instagram.
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If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way.
Workplace habits and behaviors that separate mid-level people from seniorHow to become visible in your organization and advocate for yourselfOvercoming challenges and major learning curves in first-time leadership rolesBoundaries, friendships, and how to manage with empathySkills to build today to lead teams tomorrowWhy the creative industry has a gap in leadership skills.
On the pod this week:Follow House of Content on TikTok , Youtube, and Instagram.
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Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!)
E.L.F. x Liquid DeathOura Ring x Natural CyclesAlix Earle x Hero CosmeticsTRUFF x Hidden Valley RanchSKIMS x Lana Del Rey and Alex Cooper, and more!
In this episode, we dive into our favorite brand collabs, what makes them stand out, and most importantly, what can we learn from them as marketers.
Tune in to hear our take on these brand and creator partnerships:Follow House of Content on TikTok , Youtube, and Instagram.
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With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott.
Shared knowledge is a positive force exposing people to answers they wouldn’t find elsewhere, changing how we consume and research brands, but it also puts more pressure on media literacy while navigating through information that’s not regulated or fact-checked by anyone.
This week, we discuss:
How DIY and knowledge era impacts brand comms and marketingPros and Cons of shared knowledgeThings we’ve learned on social, and major movements we've seen take shapeFollow House of Content on TikTok , Youtube, and Instagram.
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Moneytok is back! One of our most downloaded episodes has a sequel to discuss financial trends permeating our feeds and culture. With many industries in turmoil and most Americans feeling the squeeze of rising costs and stalling compensation, financial content is on the rise, and we're here to unpack it all.
WTF is loud budgeting, soft spending, and body dysmorphiaHow creators are pulling back the curtains to show the less glamorous side of debt and content creationHow financial content has influenced us (cue: impulse investing).
On the pod this week:Follow House of Content on TikTok , Youtube, and Instagram.
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Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie.
Tradwives, misogyny, and ageism in girlificationThe liberation of allowing yourself to be girly in professional and personal settings Presenting feminine and being a woman in marketing and agencies, and more.
The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America).
Perhaps the girlification of content and marketing is also a permission to play on platforms that originally were spaces for younger generations. Either way, Janni and Christine join the show to debate the phenomenon.
The topics discussed in this episode are:Follow House of Content on TikTok , Youtube, and Instagram.
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It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive creators with brand deals. The casting of plus size models at the most recent New York Fashion Week has dropped by 24%.
And, while these medications are a breakthrough for many that need them to manage their health, it does seem that we are collectively going back to the very same diet culture every millennial grew up in.
This week on House of Content:
How diet culture is back on socialHow brands should and should not approach this worldIs body positivity dead or merely on pause?Follow House of Content on TikTok , Youtube, and Instagram.
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