Episodios
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In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.
Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.
Full episode at https://wp.me/p6pllj-1Qm
Nick's Services: Innovation & CreativitySince 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.
He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.
Click here to find out how he can help you: https://www.improvides.com/
Episode Highlights: 00:02:45 - Showing up to create, and how the format of the media influences what he creates 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers 00:07:45 - The smallest viable audience gives you freedom 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 - The Song of Significance: What is the best job you ever had? 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world 00:18:00 - The difference between managers and leaders, and how everyone can be a leader 00:22:15 - Teams engage in mutual leadership. Teams can make significance 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system 00:29:15 - How to change your situation at work to become more significant 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it 00:34:30 - How to get enrollment from other team members 00:36:45 - How to ask questions to create a vision for what to do next 00:39:30 - Real creativity is a generous act Links mentioned in today's episode: The Song of Significance: https://seths.blog/song/ Seth's Blog: https://seths.blog/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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Want to rapidly validate new ideas and innovative products and GROW your online business?
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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
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* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161
* Video Hosting: Vimeo: https://share.vimeo.com/nickskillicornI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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Nick's Services: Innovation & Creativity
Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.
He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.
Click here to find out how he can help you: https://www.improvides.com/
Episode Highlights:In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023".
See the full episode at https://wp.me/p6pllj-1PQ
We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.
Topics covered in this episode: 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation 00:18:00 - How different teams appear to define the ambition of innovation differently 00:22:45 - The top 10 challenges to innovation in companies 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing 00:30:00 - The top 8 enablers of innovation success 00:33:45 - Innovation teams are choosing to work in a hybrid manner 00:41:00 - The trends with hiring and innovation team sizes 00:44:30 - How budgets for innovation teams are falling compared to previous years 00:47:15 - Not enough innovation leaders are acting like intrapreneurs 00:50:00 - This is the year where innovation teams either prove their value or experience pruning Links mentioned in this episode: Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/ The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/ Innolead website: https://www.innovationleader.com Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161
* Video Hosting: Vimeo: https://share.vimeo.com/nickskillicornI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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¿Faltan episodios?
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In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd.
You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive.
See the full episode at https://wp.me/p6pllj-1NE
#creativity #toddhenry #productivity #nickskillicorn #ideatovalue
Topics covered in the episode: 00:01:30 - What the Daily Creative is about 00:04:00 - What you do every day matters more than what you do once in a while 00:07:15 - How the book is structured in order to be useful every day and repeatable 00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill 00:15:45 - With people's shortening attention spans, people need a book like this now 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing 00:23:30 - Re-imagining what Todd wants to do in the world 00:26:40 - How Todd is diversifying how he does his core business work Links mentioned in the episode: Todd's website: https://www.toddhenry.com Daily Creative book: https://www.dailycreative.net Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161
* Video Hosting: Vimeo: https://share.vimeo.com/nickskillicornI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling.
See the full episode at https://wp.me/p6pllj-1MJ
#storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience
We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative.
Themes discussed in this episode: 00:01:30 - What is narrative storytelling 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence 00:04:30 - How this technique is different from divergent thinking pioneered in the 1950s 00:07:00 - The longer people study, the less able they become at counterfactual thinking 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future 00:13:00 - The curse of knowledge and solving problems using the same techniques as always 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system 00:18:00 - What people believe is possible is usually related to their fears or hopes 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone 00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning Links mentioned in this episode: Angus Fletcher's website: https://www.angusfletcher.co/ Angus Fletcher on Linkedin: https://www.linkedin.com/in/angus-fletcher-99713617/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth.
See the full episode at https://wp.me/p6pllj-1Mz
#podcast #salesforce #growth #business
We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth.
Topics covered in this episode: 00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ 00:08:45 - How companies and corporate antibodies need to overcome internal inertia and become comfortable with not knowing the answer 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience 00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers 00:22:00 - The value of management by walking around 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools? 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated Links mentioned in this episode: Tiffani's Linkedin: https://www.linkedin.com/in/tiffanibova Tiffani's Twitter: https://twitter.com/Tiffani_Bova Tiffani's "What's Next!" podcast: https://www.tiffanibova.com/whats-next-podcast/ Tiffani's website: https://www.tiffanibova.com/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years.
See the full episode at https://wp.me/p6pllj-1LU
#relationships #psychology #creativity #selfhelp #loneliness
We speak about his new book Plays well with others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong, and the scientific insights we can all use to have stronger and healthier relationships.
Topics covered in this episode: 00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter 00:04:45 - His first book Barking up the wrong tree looking into the maxims in life about success are not always true 00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it? 00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception 00:15:00 - The issue with social media and parasocial relationships 00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as a salary raise of $150,000 00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability 00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this 00:29:45 - How teams can build team dynamics for trust and increased creativity 00:33:00 - People who submit the best ideas are the ones who submit the most ideas 00:35:00 - The importance of doing exciting things with your partners. It is about quality of time together, not quantity of time together Links mentioned in this episode: Pre-order the book to get 25% more content on "How to be your best self": https://bakadesuyo.com/plays-well-with-others/ Eric's website and newsletter: https://bakadesuyo.com/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form.
#divergent #creativity #test #podcast
See the full episode at https://wp.me/p6pllj-1Ih
This test has since exploded, with millions of people taking the test online, making it the largest research data source for creativity research currently active.
In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on.
Topics covered in this episode: 00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist 00:02:45 - What the Divergent Association Task is and how it started 00:05:03 - The challenges with the current manual methods of measuring creativity with divergent thinking tests, and how the results of the DAT correlate very strongly with other creativity tests 00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain 00:13:30 - Dr Webb's other research on creativity into Aha Moments, and types of personality like positive schizotipy Links mentioned in this episode: DAT test: https://www.datcreativity.com Dr Webb's faculty page: https://pursuit.unimelb.edu.au/individuals/dr-margaret-webb Dr Webb on Google Scholar: https://scholar.google.com/citations?user=A2H4TdkAAAAJ Dr Webb on Linkedin: https://www.linkedin.com/in/margaret-webb-22520565/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life.
See the full episode at https://wp.me/p6pllj-1LJ
#podcast #design #designthinking #creativity #love
We speak about her unique design process, how she approaches design challenges, and how to design a life you love.
Topics covered in this episode: 00:01:30 - Ayse's journey to becoming a designer 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design 00:17:00 - Her Book: Designing the Life you Love 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love 00:28:00 - Breaking preconceptions about what it means to love your life Links mentioned in this episode: Ayse's Linkedin: https://www.linkedin.com/in/aysebirsel/ Ayse's website: https://www.aysebirsel.com/ Ayse's newsletter: https://www.aysebirsel.com/newsletter Book: Design the life you Love: https://amzn.to/3vz53fF Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
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* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
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In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses.
See the full episode at https://wp.me/p6pllj-1LG
#telecomms #innovation #podcast
In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a first mover or fast follower.
Apologies about any sound quality issues.
Topics covered in this episode: 00:01:30 - Paul's journey helping to launch the company that became AT&T in America, and then at the company which brought SMS to the next level 00:04:45 - What it was like innovating in an industry when the technology was only just being developed 00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time 00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth 00:16:00 - Instead of going Zero to One, aiming for going from Zero to a Billion 00:19:30 - The work which Paul is currently doing around messaging and CPAAS 00:22:00 - Is your company a predator or bait, when it comes to acquisitions? Links mentioned in this episode: Paul's Linkedin: https://www.linkedin.com/in/paulruppertintl Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
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In today's episode of the Idea to Value Podcast, we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game.
See the full episode at https://wp.me/p6pllj-1Lr
#podcast #innovation #disruption
Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations.
Topics covered in this episode: 00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups 00:04:15 - Where the myth that large corporations cannot innovate comes from 00:07:00 - How survivorship and confirmation bias make people forget all the startups who tried but failed, and how corporations should not try to copy startups 00:08:30 - How LexisNexis innovated to create an entirely new business model 00:11:00 - You need different capabilities to execute disruptive and transformational innovations, rather than incremental improvements 00:12:30 - Insights from Steve Blank on running an ambidextrous organisation, and it not just being about exploring vs exploiting 00:18:00 - The importance of social capital and overcoming corporate antibodies 00:22:00 - Two case studies of a company which successfully and unsuccessfully attempted to disrupt themselves Links mentioned in this episode: Book Link: https://www.thecorporateexplorer.com Change Logic: https://www.changelogic.com Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
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Yesterday, I wrote about the 5 reasons you should regularly review your previous work.
I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.
The 5 reasons are:
See the evolution of your creative output Be inspired to generate new ideas Overcome previous challenges Evaluate your creative productivity Assess your trends and directionClick here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.
Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures.
See the full episode at https://wp.me/p6pllj-1KE
#podcast #innovation #ambidextrous
Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display.
Topics covered in this episode: 00:01:15 - How Ralph got started on Dual Innovation 00:03:30 - The challenge of exploring and exploiting innovation at the same time 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity 00:15:30 - What is required to manage the space in between the core business and innovation units 00:20:30 - The principles required for successfully delivering dual innovation 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change 00:25:00 - Idea progress needs a validation process to identify learning loops Links mentioned in this episode: Ralph on Linkedin: https://www.linkedin.com/in/ralphchristianohr/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas.
See the full episode at https://wp.me/p6pllj-1Ia
#podcast #creativity #comfort #survival
We speak about the dangers our society faces by wanting to be more comfortable, and how we can improve our creativity by pushing our comfort barriers.
Topics mentioned in this episode: 00:02:30 - The benefits of embracing discomfort 00:04:30 - How our evolution made us avoid risk 00:05:30 - Why we are no longer willing to be bored and the negative aspects that this brings, 00:09:30 - how being bored can be good for your creativity 00:12:30 - The importance of getting away from screens and 00:14:45 - People need a certain degree of challenge in order to be healthy, and why we evolved to be afraid 00:18:45 - Michael's experience in a highly dangerous place 00:21:30 - Why people want to keep the status quo, and how we need to take small risks even if they feel bigger 00:24:00 - You can break your routine to prevent yourself living on autopilot Links mentioned in this episode: The Comfort Crisis book: https://amzn.to/3sE2UPG Michael's website: https://eastermichael.com Michael on Instagram: https://www.instagram.com/michael_easter/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
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In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate.
See the full episode at https://wp.me/p6pllj-1JT
#podcast #innovation #elevator
Topics covered in this episode: 00:01:00 - Ashleigh's life as an elevator baby 00:03:00 - The moral compass required to find what customers actually need, in an established industry 00:07:00 - A company should give permission to be human 00:09:45 - A story about when there was an emotional disconnect in the team 00:16:30 - People over profits 00:19:00 - People are always going to push boundaries Links mentioned in this episode: Auditmate: https://www.auditmate.com Ashleigh's Linkedin: https://www.linkedin.com/in/ashleigh-wilson-she-her-01131285/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.
See the full episode at https://wp.me/p6pllj-1JK
#leanstartup #podcast #innovation
We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.
Topics covered in this episode: 00:02:00 - Lean Startup practices (as discussed with Steve Blank) 00:05:00 - The importance of Innovation accounting 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources 00:19:45 - The different skills required throughout handovers in the innovation process 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas Links mentioned in this episode: Jim on Linkedin: https://www.linkedin.com/in/jimeuchner Jim's website: https://jimeuchner.com Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value podcast, we speak with Alex Pang, founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is also the author of Rest: Why You Get More Done When You Work Less and his new book SHORTER: WORK BETTER, SMARTER, AND LESS– HERE’S HOW.
See the full episode at https://wp.me/p6pllj-1JC
#podcast #4dayweek
In this episode, we speak about why companies should consider reducing the total number of working hours for their employees, or even working only 4 days a week, and the benefits this can bring.
Topics covered in this episode: 00:01:45 - Alex's background as a futurist in Silicon Valley, and how it brought him to the realisation around doing your best work with deliberate rest 00:05:47 - The reason why people think they need to display their busyness and the history of hustle culture 00:09:00 - The problem with associating time worked with productivity 00:11:45 - The difference between intrinsic and extrinsic motivators 00:12:00 - The optimum amount of time required to get work done 00:16:30 - Moving towards a 4 Day workweek and getting the same amount of work done 00:18:45 - How to set up teams to collaborate when working fewer hours, whether in the office or remote 00:24:00 - The stress of doing all of your work online and trying to be visible 00:29:30 - What a change to a 4 Day Workweek might be like for a company Links mentioned in this episode: Strategy & Rest: https://www.strategy.rest/ Book: Shorter: Work Better, Smarter and Less - Here's How: https://amzn.to/3HGE1YL Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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In today's episode of the Idea to Value Podcast, we speak with award-winning author and innovation specialist Whitney Johnson.
See the full episode at https://wp.me/p6pllj-1Ig
#growth #innovation
With nearly 2 million followers on Linkedin, she is one of the most popular speakers and experts on innovation, and we speak about her new book Smart Growth: How to Grow your People to Grow your Company.
Topics covered in this episode: 00:00:45 - Whitney's journey from Wall Street to her time with Clayton Christensen, and finally to her work as a disruption advisor 00:03:00 - What is growth and the S-Curve popularised by E. Rogers? 00:06:00 - Why growth does not feel consistent, and why it can be so slow and frustrating at the beginning 00:09:30 - How people can be in a state of Flow in their S-Curve for a long time. 00:12:00 - Why it is so hard to create and innovate as you get older, and the importance of starting with small steps to form a habit 00:16:30 - Your journey of moving through several S-Curves throughout your life, and sometimes multiple simultaneously 00:21:00 - Using S-Curves to get the best growth performance out of teams, and entire companies as a portfolio of S-Curves 00:26:00 - How to have a challenging conversation with someone else who might need to grow, but it might become uncomfortable Links mentioned in this episode: Smart Growth Book: https://smartgrowthbook.com/ Whitney Johnson's Website: https://whitneyjohnson.com Whitney on Linkedin: https://www.linkedin.com/in/whitneyjohnson/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience.
See the full episode at https://wp.me/p6pllj-1Jc
#PR #storytelling #innovation
We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations.
Topics covered in this episode: 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering" 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies Links mentioned in this episode: LMG PR: https://www.lmgpr.com Donna on Linkedin: https://www.linkedin.com/in/donnal2/ Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In today's episode of the Idea to Value podcast, we speak with Natalie Nixon, founder of Figure 8 Thinking and author of the The Creativity Leap.
See the full epsiode at https://wp.me/p6pllj-1Ii
#creativity #podcast #improvisation
We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive in a chaortic world.
Topics covered in this episode: 00:02:30 - Natalie's history with jazz, and learning how improvisation exists in organisations 00:08:00 - The structure behind teams improvising together 00:11:00 - Creativity is no longer a luxury in companies, it is now a necessity 00:13:15 - Creativity requires toggling between wonder and rigor to solve problems 00:15:45 - In order to innovate and be creative, you need to be willing to cede control 00:17:00 - The "Three I" framework: Inquiry, Improvisation, Intuition 00:21:00 - Intuition is about pattern recognition Links mentioned in this episode: Figure 8 Thinking: https://www.figure8thinking.com/ Book: Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work: https://amzn.to/3rC4pMh Natalie on Linkedin: https://www.linkedin.com/in/natalienixonphd Natalie on Instagram: https://www.instagram.com/natwnixon Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London.
See the full epsiode at https://wp.me/p6pllj-1IQ
#expertise #creativity #practice
We speak about what it takes to go from beginner to expert, the hurdles and changes along the way and the impact of expertise on creative thinking.
Topics covered in this episode: 00:03:00 - What it means to be an expert, and how it requires wisdom 00:05:00 - The apprentice, journeyman, master progression 00:07:00 - What it feels like to go through these stages, across various industries 00:08:45 - The starting stages of being a journeyman may feel quite boring and frustrating as you build the fundamentals 00:12:30 - Nobody cares about your accomplishments, they only care about what you can do for your audience 00:15:00 - The dangers of making errors when you are responsible for yourself 00:18:00 - The balance of repetition what has worked before and beginning to be creative 00:23:00 - You never reach the status of an pure expert who knows everything, you instead continually develop expertise 00:27:30 - You need to go a lot of time and deliberate practice before you reach mastery 00:31:00 - Building expertise almost always involves a support network around you 00:35:00 - The curse of expertise and how it can make you less creative Links mentioned in this episode: Prof Kneebone's faculty page: https://www.imperial.ac.uk/people/r.kneebone Expert: Understanding the path to Mastery: https://amzn.to/34D0x5U Countercurrent podcast: https://podcasts.apple.com/us/podcast/countercurrent-conversations-with-professor-roger/id1121211583 Bonus:This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN
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* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPvI have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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