Episodios
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Welcome to Episode 57 of the Inbound Marketing Today podcast. We are happy to be back with this great interview with Tabitha Carro.
What you’ll learn in today’s episode:
How Tabitha started her online course for iPhone marketing What kind of lights you should be using when creating videos using your iPhone Two main points to consider when taking photos with your iPhone Different apps to use for photo editing on your iPhoneVisit us online at www.InboundMarketingToday.com
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Welcome to Episode 56 of the Inbound Marketing Today podcast. In this episode we talk with Joe Kashurba about how to grow a digital agency.
What you’ll learn in today’s episode:
The difference between a custom built website and a Wordpress website Tips for a freelance web designers just starting out How to target someone that is willing to spend money on a website through ad words Why it's so important to define who your clients are Where to find contractors / freelancersVisit us online at www.InboundMarketingToday.com.
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Welcome to Episode 55 of the Inbound Marketing Today podcast. In this episode we talk with Phil Singleton, best selling author, about SEO for small business.
What you’ll learn in today’s episode:
What role SEO plays in getting your site ranked Why inbound marketing doesn't work anymore Frequency that businesses should be blogging Why you should be working on your reputation management The importance of good reviews and how you can manage themVisit us online at www.InboundMarketingToday.com.
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Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy!
What you’ll learn in today’s episode:
How often companies should be blogging What a content upgrade is and how its different than a lead magnet How many words to aim for in a blog post How to promote your blog post How to get influencers to share your content The frequency that you should be posting on social mediaVisit us online at www.InboundMarketingToday.com.
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Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand.
What you’ll learn in today’s episode:
What Lori's background is and how she got into the business she's in Why dogs need to eat better food to live longer Tru Pet's marketing strategy Importance of responding to Facebook ad commentsVisit us on the web at www.InboundMarketingToday.com.
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Welcome to Episode 52 of the Inbound Marketing Today podcast. Today you will learn all about the benefit of being a guest on a podcast. I hope you enjoy it! What you’ll learn in today’s episode:
What H2H is Importance of showing the person behind the brand How you can make money by being a guest on podcasts Why people like to listen to local podcasts How to ask someone if you could be a guest on their podcast What sort of gear you need to be on a podcastVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website's conversion rate. What you’ll learn in today’s episode:
What a split test is and why you should be doing it Questions you should be asking when looking at conversion rates Tips for using landing pages What an evergreen blog post is and when you should use them What heat mapping is and why you should be using it The right questions to be asking Different A/B testing tools you can useVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 50 of the Inbound Marketing Today podcast. On this episode we talk with Alex Berman about different lead generation strategies. What you’ll learn in today’s episode:
The process that Alex Berman uses at his company, Experiment 27 How and where to find leads Tips for sending automated emails What a break-up email is and why it works Different content marketing tactics Experiment 27 uses Cold calling and cold email strategiesVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 49 of the Inbound Marketing Today podcast. Today we will be discussing website security. What you’ll learn in today’s episode:
What phishing is Why people would want to hack a website Risks involved when you get your site hacked What makes your website vulnerable Different precaution measures you can take to avoid hackers What you need to do to keep your site secureVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 48 of the Inbound Marketing Today podcast. Today we are having a Q&A session. We discuss what percentage of revenue you should be spending on marketing.
What you’ll learn in today’s episode: What percentage of revenue should be spent on marketing Different factors that effect the amount you should be spending Difference in spend in different types of businessesVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 47 of the Inbound Marketing Today podcast. Today we discuss 5 content distribution tips to expand your reach and how it can help you get more results.
What you’ll learn in today’s episode: What a content distribution strategy is Different examples of content you can create How to make your content shareable Examples of ways to make sharing easier How often you should be sending email to your list Importance of building relationships Different platforms for sharing contentVisit us online at www.InboundMarketingToday.com.
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Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.
What you’ll learn in today’s episode: Common marketing automation mistakes you may be making and how to fix them Marketing automation statistics Consequences of making these mistakes Importance of an inbound marketing automation strategy Why you shouldn't purchase an email list Why you need to segment your email list Difference between selling and nurturing Importance of aligning your sales and marketing teamsVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 45 of the Inbound Marketing Today podcast. In this episode we discuss how to generate leads from the most popular pages on your website.
What you’ll learn in today’s episode: Why its important to have strong conversion paths on your pages with the most traffic How to check which page is your most visited in google analytics Tips for optimizing your pages for leads How to use email automation What a CTA is and why you need one Importance of the placement of your CTA Why you should create offers for each page Why its important to view each page from a mobile deviceVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 44 of the Inbound Marketing Today podcast. Today we discuss how to warm up an email list that has grown cold.
What you’ll learn in today’s episode: Email list goal setting How to segment your list Importance of sending a warm up email and what should be included in it How to add value for your customers through emailVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 43 of the Inbound Marketing Today podcast. We will be discussing 10 key questions to ask when designing a website.
What you’ll learn in today’s episode: What you should be asking when designing a website Why you need to have a clear offer on your website Importance of defining your target market Why you should know who your top 3 competitors are How adding associations and award on your website can show your credibility Importance of including information about the peopleVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 42 of the Inbound Marketing Today podcast. In this episode we will be discussing how to get more online reviews for your business.
What you’ll learn in today’s episode: Why online reviews are important Online review statistics How negative reviews can affect a consumers buying decision How you can get more reviews for your businessCheck us out on the web at www.InboundMarketingToday.com.
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Welcome to Episode 41 of the Inbound Marketing Today podcast. Today we are discussing 5 keys for more effective email marketing.
What you’ll learn in today’s episode: 5 keys for more effective email marketing Email marketing stats Why you should be offering an incentive for people to join your list Examples of different incentives Tips for organizing your email list How often you should be sending emailsVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 40 of the Inbound Marketing Today podcast. Today we are talking about website redesign.
What you’ll learn in today’s episode: 5 tips for dealing with an agency during the redesign process Importance of establishing goals when thinking of a website redesign Examples of appropriate budgets for a website redesign Why you need a point-person assigned to your redesign Key Attributes the point-person should possess How to determine who provides what in the redesign process How to interact with your agencyVisit our website at www.InboundMarketingToday.com.
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Welcome to Episode 39 of the Inbound Marketing Today podcast. Today we are talking about Facebook Live!
What you’ll learn in today’s episode: When Facebook Live came about Other types of live streaming platforms Facebook Live statistics How to use Facebook Live Benefits of using Facebook Live How you can make sure your broadcast is successful Some tips for your first broadcast Different ideas of things you could feature / talk about on Facebook LiveVisit us online at www.InboundMarketingToday.com.
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Welcome to Episode 38 of the Inbound Marketing Today podcast. Today we tell you how you can get better results with content curation.
What you’ll learn in today’s episode: What content curation is and how you can get excellent results with it Why it's important to have a clear, defined audience Importance of quality content Importance of knowing your audience Examples of content curationVisit our website at www.InboundMarketingToday.com.
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