Episodios
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Discover Google’s latest AI image generator, Imagen 3! With just a Google account, you can create stunning, detailed images like never before. Plus, in this episode, we dive into how to refresh your Customer Journey Map (CJM) to avoid missed deals and strengthen follow-ups. Learn how to use 1:1 videos, HubSpot Playbooks, and post-deal strategies like reviews and upsells to boost your sales process.
Subscribe for AI insights and sales tips!
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In this episode of Inboundbuzz, we explore key marketing and tech trends, including a controversial Olympic campaign that grabbed attention, OpenAI's latest AI detection tool, and Dupdub AI, a powerful content creation tool. We also share strategies on how to effectively use podcasts to enhance your brand's reach and engagement.
Tune in for more insights!
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In this episode, we explore Jake Paul's genius yet controversial use of AI deepfakes in marketing, raising ethical questions about the future of AI. We also dive into OpenAI's new SearchGPT, which could redefine search engines by combining AI with search, possibly challenging Google. Lastly, we cover Apple's expanded 30% fee on Facebook and Instagram ads and share tips on how to avoid this extra cost. Tune in for the latest in tech and marketing!
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In this episode, we discuss ads coming to Threads, now with 175 million users, as X loses ad revenue. Meta leverages its $135 billion ad expertise on Threads. TikTok launches Whee, a new image-sharing app for friends, following Notes earlier this year. Instagram shares top Reels tips focusing on engagement and trends. We highlight the need for innovation, covering the "Seller-Free" economy, AI-powered sales automation, and content repurposing. Eileen Fisher’s AI-powered sizing tool, The Closet, boosts conversions by 50%. Stay tuned for more digital marketing updates!
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In this episode, they discuss the recently concluded Google June 2024 spam update and its impact on website rankings. If you've seen changes in your rankings, this update could be the reason. They dive into how some websites thrived while others took a hit, highlighting the demise of auto-generated programmatic SEO, particularly for Zoominfo.
They also credit Gaetano Nino DiNardi for an insightful image illustrating this. Plus, they share valuable tips on recognising and avoiding poor SEO practices. Stay tuned as they feature key insights on digital marketing timelines and strategies, from SEO and content marketing to paid media and email marketing. Don't miss out on these essential updates and tips for your digital marketing success!
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In this episode, Moby and Semih explore Apple's leap into AI with Siri's integration of ChatGPT, dubbed "Apple Intelligence." Despite Siri trailing behind Google Home and Alexa, this update promises improved functionality like retrieving flight details from emails and extracting data from images to fill forms.
They also discuss a study revealing that 46% of Gen Z prefers social media over Google for search, turning to TikTok and Instagram for fashion, beauty, food, and DIY trends. They highlight the importance of frameworks in decommoditising businesses and the value of information products, using RedPandas' 8-Week AI Content Revenue Masterclass as an example.
Lastly, they introduce a "Household Money Makeover Course" for solar buyers, showing how value-stacking enhances financial security. Tune in for insights on AI and innovative business strategies.
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In this episode, Moby and Semih explore TikTok's new management platform, TikTok Studio, which allows creators to manage their presence with tools like auto caption and photo editor, potentially making TikTok more like YouTube. They also dive into Walmart's launch of Walmart Realm, an immersive online shopping platform that uses Apple Vision Pro for a virtual shopping experience from home. PayPal is making headlines with a new advertising platform leveraging transaction data from its 400 million users to offer targeted ads, revolutionising digital marketing. Lastly, a massive Google leak reveals SEO algorithm secrets, highlighting the importance of site authority, content relevance, and Chrome data in rankings.
Stay tuned for these exciting updates and more!
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In this episode, we explore the launch of ChatGPT 4o, a groundbreaking model that processes text, audio, image, and video inputs, responding to audio inputs in as little as 232 milliseconds, similar to human conversation speed. We delve into effective sales call strategies, particularly handling discount requests by understanding the customer's commitment and reasons for choosing your service.
Additionally, we discuss highlights from the Google I/O 2024 event, where AI Overviews now provide searchers with comprehensive topic summaries, raising concerns among SEO professionals and publishers about the impact on web traffic, while emphasising the need for helpful content creation. We also cover the new partnership between Reddit and OpenAI, which integrates Reddit content into ChatGPT and other AI products, and conclude with insights into the key success factors for online advertising as highlighted by IBISWorld.
Tune in for more insights!
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In this episode, learn how to master cybersecurity sales with CRTB (Criteria, Requirements, Timing, and Budget) and Success Factors (SFs) to effectively address client objections and demonstrate value. This video covers handling common pricing objections, understanding client expectations, and comparing your offering with competitors. Watch a roleplay example where a client’s SFs include prompt responses, local service, and high-quality data protection to avoid costly mistakes. By focusing on CRTB and SFs before discussing pricing, you’ll close deals with confidence and showcase your true value.
Tune in for more insights!
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In this episode, Linda shares how you can generate revenue from webinars by using ourselves as a case study. With over $60,000 generated from just one webinar, Linda knows what she’s talking about. By the end of this episode, you’ll know exactly how to use webinars in your business to increase revenue.
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Join Moby and Semih as they explore LinkedIn's introduction of TikTok-style video feeds and Connected TV (CTV) ads, highlighting LinkedIn’s pivot towards engaging, full-screen content and how it enables brands to launch impactful CTV campaigns across major networks like Paramount and Roku. Discover TikTok's remarkable performance in the APAC region with a 2x Return on Ad Spend and significant consumer engagement during sales seasons.
They also discuss warm outreach strategies with insights from Alex Hormozi. Learn how to leverage existing connections to revitalise your marketing efforts, with a practical role-play demonstration that showcases non-salesy, effective communication techniques.
Tune in to enhance your understanding of digital marketing through innovative platforms and personalised strategies!
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In this episode, Moby welcomes Bas Saleem, a renowned leader in Australia's renewable energy sector and a visionary with ties to News Corp, PWC, and VW, to explore the evolving value of university education in today's resource-rich digital landscape. Bas shares personal insights on the power of self-branding on social media for professional success, the importance of adapting to generational shifts in career attitudes, and strategies that led to a significant increase in digital traffic. We delve into the synergy between sales and marketing, and he forecasts key digital marketing trends, offering a comprehensive guide for individuals and businesses aiming to thrive in the digital age through education, personal branding, and innovative digital strategies.
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Join Semih and Moby in this episode f InboundBuzz as they discuss the fallout from Google's March 2024 Core Update, which has led to the deindexing of numerous websites due to low-quality content and AI-generated spam. Explore the implications for affected sites, including loss of organic traffic and revenue, alongside insights from Originality.ai's research. Discover Amazon's latest AI tools for sellers and the US House of Representatives' decision regarding TikTok. The conversation also delves into merging inbound and outbound marketing strategies for enhanced results, showcasing innovative approaches for higher response rates, signups, partnerships, and sales opportunities. Tune in for actionable insights to navigate the evolving digital landscape effectively. Subscribe now for more episodes of InboundBuzz!
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Email marketing is one of the most underleveraged tools still in 2024 when it comes to revenue generation. The question is, how can you use email marketing to generate revenue? In this episode, we cover exactly how you can do this, including answering the big question: how long should your emails be for the best results? Also, in this episode you’ll hear about some of the newest advancements in AI, including OpenAI’s release of Sora, a groundbreaking AI capable of processing and generating video content similar to how ChatGPT handles text, which promises to revolutionise content creation in filmmaking. Tune in for an epic episode!
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ChatGPT was cool, but now you can build your very own, personalised ChatGPT Bot, specifically for your business and your tasks. It’s like building your very own assistant, and it takes less than 10 minutes. In this episode, Luca, our Content Manager, shares exactly how you can do this. On top of that, you’re going to hear some of the latest tech news involving X, Spotify, Apple, Microsoft, and AI Robocallers in the US. This episode is going to be a blast, check it out!
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What does the perfect Sales Discovery Call involve? Does a "perfect" call even exist? In this episode, you'll learn the exact formula for the perfect sales discovery call, resulting in higher close rates and improved sales engagement. On top of that, this episode covers some of the latest tech and marketing updates, including Microsoft's Co-Pilot Pro, OpenAI's launch of GPT-4 Turbo for peak performance, OpenAI's App Store for specialised AI applications, Meta updates its Marketing API for smarter ad targeting with AI and Google's phasing out of cookies for enhanced privacy. This is an episode you don't want to miss out on.
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Did you know that there are proven methods you can use time and time again to increase Ecommerce sales predictably? In this episode, you'll discover how you can do just that. On top of that, you'll also hear about some of the latest Google Updates impacting ecom stores, from SEO updates, email marketing updates, and AI updates. Tune in for an epic episode!
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How do you find the right marketer for your team? Finding the right person for your team isn't just about looking for a particular skill set - it's also about finding the right culture fit. In this episode, you'll learn exactly how to find the right marketer for your team by focusing on some of the typical green and red flags. On top of that, you'll also learn about some of the latest AI features available at the moment.
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Master the future of digital marketing in 2024 with our latest breakdown of the year's most impactful trends. From navigating budget shifts to leveraging high-ROI strategies like SEO and content marketing, discover how to optimise your marketing efforts. We'll also unpack Google's latest search updates, Instagram's new creative arsenal, and the impact of AI on marketing. Tune in for an epic episode that'll prep you for 2024!
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In this episode, you’ll learn how to make money from events. Moby shares his first-hand experience in bringing in over 200 people to the recent TAYA Summit we held in Sydney. You’ll learn what we did wrong, what we did right, and how you can make your event better than ours. On top of that, you’ll also hear about the new Grok AI and the impact on advertisers of Meta’s new ad free tiers. Tune if for an epic episode!
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