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Curious about how a seasoned financial strategist transitions into the leading edge of AI technology? Ira Gupta, formerly with BNP Paribas and Affirm, joins us to share her intriguing journey from the world of finance to spearheading global growth at Haptic, a conversational AI company. Promising insights into the intersection of generative AI, marketing, and customer engagement, we explore how Haptic's innovative chatbot suite and WhatsApp API platform are setting new standards for global business strategy. Ira's experiences highlight the importance of data-driven decision-making and offer a fresh perspective on how AI can revolutionize partnerships and growth strategies worldwide.
We've also got a compelling discussion on the critical issue of data security within AI implementations, featuring real-world insights from a major hospital chain in Indonesia. Learn how businesses can enhance customer experiences while maintaining robust data privacy, and how Haptic's Interact suite provides a seamless gateway for companies beginning their AI journey. As AI solutions become more entrenched in business operations, we also talk about the adaptability of AI across varied communication styles. Don't miss out on hearing about the exciting upcoming AI event in Bali, where innovation enthusiasts can network and share groundbreaking ideas. Whether you're a tech aficionado or simply curious about the power of AI, this episode is packed with valuable insights and forward-thinking strategies.
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Can you imagine skyrocketing to a seven-figure income with just one employee in only three years? That’s exactly what Jamie, our guest and affiliate marketing maestro, achieved, and he's here to share his insights. From discovering the power of SEO in a university classroom in France to developing Endorsely, an innovative tool that helps agencies and SaaS companies optimize their conversions, Jamie's journey is nothing short of inspiring. Together, we tackle the misconceptions surrounding affiliate marketing, proving that it remains a thriving industry despite challenges like Google’s latest updates. Jamie also highlights platforms like Etsy as untapped resources for building email lists and promoting high-ticket offers.
In our conversation, you'll gain a fresh perspective on how affiliate marketing can be a game-changer for businesses with high-margin products, offering a cost-effective customer acquisition strategy. Jamie introduces the Conversion Collective community, a space for high-level professionals to exchange data-driven insights away from social media noise. Plus, hear about Endorsely’s evolution into a full-service management solution, driven by client demand, and the advanced SaaS growth tactics Jamie will present at the upcoming SEOCon Forum in Bali. This episode is packed with strategies to elevate your affiliate marketing and SEO game to new heights.
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Discover the secrets of digital transformation and artificial intelligence that can transform your business with Kevianda Kamarullah from Microsoft Indonesia. Are you ready to understand how cloud technology and AI can take your company to the next level? Kevin, who has been with Microsoft since 2019, will share his experience in helping mid-sized businesses leverage modern technology solutions. Under the leadership of Satya Nadella, Microsoft's massive transformation towards cloud technology and AI is a major highlight that every business person should know.
In addition, we also discuss the exciting collaboration between Microsoft and OpenAI in bringing generative AI through the Copilot feature. From drafting documents to providing recommendations in data analysis, Copilot is ready to become your trusted assistant in various divisions such as marketing and finance. Get an in-depth insight into how this technology can accelerate and ease your work process, making it more efficient and productive. Get ready for the future of business with innovative AI technology!
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How to maximize your business potential through Holistic SEO? Join us for the latest episode of SEO 911, with experienced SEO expert, Reza Putra. In this insightful conversation, Reza not only shares his impressive career journey with renowned companies such as MNC, Tokopedia, and Astro, but also explores the concept of Holistic SEO that integrates technicality with an overarching business strategy. As a lecturer at RevoU, Reza provides an in-depth look at how this approach can improve your SEO effectiveness. We also introduce Batara Ismaya, a digital consultant focused on solving problems with organic performance that opens up huge opportunities in the Indonesian market.
In addition to discussing SEO, we explore effective digital marketing strategies. Understanding the balance between technical SEO and user experience is key, while social media and organic traffic form important pillars in modern marketing. For start-up businesses, social media can be a quick start, but a website is still crucial as proof of the seriousness of your business. We close this discussion with reflections and prayers for your success, as well as a reminder of the great opportunities ahead that should be seized. Be sure to tune in and gain valuable insights from this inspiring episode!
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Ready to unlock the secrets to scaling your business exponentially? Steven Khanna, head of English markets at White Press, shares his extraordinary journey from Michelin-starred restaurants to making waves in the SEO and link-building industry. You won't want to miss how he skyrocketed White Press’s monthly recurring revenue from £5,000 to £500,000 in just two and a half years. Discover how Steven’s hospitality-rooted skills and personalized outreach strategies contributed to this rapid success and get a sneak peek into his next venture with Endorsely.
Ever questioned the conventional wisdom around SEO? Steven emphasizes the need for healthy skepticism and continuous testing. We dive into the nitty-gritty of niche-relevant guest posting and its impact on SEO performance. Learn about the sophisticated outreach strategies that Steven's team employs, the role of language in successful client interactions, and the complexities of measuring ROI in link-building. This episode offers valuable insights into how internal factors like product quality and sales can convert increased organic traffic into real business results.
Selling isn't just about charm; it's about strategy. Steven shares his insights into hiring street-smart salespeople who can creatively overcome objections and add genuine value to clients. Discover the pitfalls of over-promising and under-delivering, and the importance of setting realistic client expectations. Plus, Steven talks about his transition to Endorsely, highlighting the exciting opportunities in affiliate management and the SaaS industry. Tune in to explore effective sales strategies and meaningful client connections that drive growth in the SEO and affiliate marketing spaces.
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Unlock the secrets to boosting your business visibility and revenue with insights from Andrew Holland, Director of SEO at JBH, on this riveting episode of SEO 911. You'll learn how Andrew's unique journey from covert policing to leading SEO strategies can transform your approach to digital marketing. Discover how his experience with entity-based search engines in law enforcement laid the foundation for his innovative methods in SEO and digital PR, which can propel your brand to new heights.
Ever wondered how the principles of law enforcement can intersect with SEO strategy? Join us as we explore this fascinating confluence, emphasizing the critical roles of content creation and accurate information reporting. Drawing from Byron Sharp's "How Brands Grow," we delve into the significance of mental and physical availability in brand growth, and how JBH's SEO department is leveraging these principles to drive results. Andrew shares valuable tips on content promotion and the challenges he navigated during the financial crisis of 2008, providing a roadmap for enduring success in digital marketing.
Ready to maximize your revenue potential? We'll guide you through the immense possibilities of effective SEO strategies, including ranking for buyer intent keywords and creating engaging stories that earn high-quality backlinks. Listen to real-world examples and case studies that illustrate how committed SEO efforts can enhance online presence and drive substantial growth. Plus, get a sneak peek into SEOcon Forum Bali, where industry leaders will share the latest advancements and opportunities in SEO. Tune in for an episode packed with actionable insights to elevate your business through digital PR and SEO.
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Did you know that great success in SEO can be achieved even if you start from nothing? Meet the inspiring story of Charlotte Ang, an SEO expert with 9 years of experience, who managed to establish Traffic Bees, a digital agency in Singapore in just a month! In this episode, Charlotte shares how her interest in digital marketing started as a child and how she challenged herself to master SEO, even though it was a new field for her at the time. Hear about her journey from university days to getting her first customer and beyond to making her dream a reality.
Plus, we explore the latest changes and developments in the world of SEO. Charlotte and I talk about the challenges of working with small and large companies, as well as how large companies achieve significant success. We also touch on the importance of attending conferences to gain the latest knowledge and interact with other experts. Join us in this interesting conversation where we also share about shifting user trends and plans to meet again at SEOCon Forum Bali 2024, an event that will discuss the huge opportunities in SEO for 2025. Don't miss the opportunity to gain useful insights and tips to help you on your own SEO journey!
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What if your brand could dominate Google's search results just by being more recognized across social media? In this episode of SEO 911, we promise you'll unlock the secrets to an interconnected marketing strategy that amplifies your SEO success. We start with an inspiring conversation with Lawrence Hitches, General Manager of StudioHawk Australia. Lawrence takes us through his remarkable journey from a junior SEO specialist to managing a powerhouse team of over 80 members, revealing how a performance-driven culture can propel career growth and business success.
Next, we unravel the critical role of branding in SEO strategy. Lawrence shares how brand recognition on platforms like TikTok and Facebook can significantly boost your search engine visibility. Learn why a solid brand presence is essential, and how integrating various marketing channels can make your SEO efforts more streamlined and effective. This segment highlights the importance of holistic brand strategies in narrowing the gap between brand perception and keyword ranking, making your marketing investments truly pay off.
Finally, we dive into the fascinating intersection of digital PR and SEO. Discover how effective pitches and smart execution can drive referral traffic and improve rankings, even on a limited budget. Lawrence offers insightful tips on integrating digital PR with SEO, particularly in the Australian market, and discusses the innovative use of AI in SEO. From personal coaching to adapting to Google’s evolving algorithms, we explore how AI is transforming the industry. Tune in for valuable lessons and forward-thinking strategies that could redefine your approach to SEO.
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Discover the secrets of staying ahead in the ever-changing world of SEO with Heather Physioc, the dynamic lead of the Global Discoverability Group at VML. Heather takes us on a journey from the early days of Google to today's AI-driven search landscape, sharing invaluable insights from her 20 years in the industry. She reveals how generative AI is transforming search results and what it means for searcher expectations and efficiency. Heather’s expertise provides a roadmap for navigating the rapid technological advancements that are redefining the search and content space, ensuring you stay relevant and effective.
In the second part of our conversation, Heather delves into the intricacies of global digital marketing, emphasizing the power of collaboration and integration. Learn how to manage multinational companies effectively by understanding the unique needs of different regions and integrating SEO with other marketing channels like social media and e-commerce. Heather also gives us a glimpse into the future of AI in digital marketing in Indonesia and offers a preview of her upcoming presentation at a major SEO conference in Bali. Tune in to gain expert tips and strategic insights that will elevate your digital marketing game.
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What if you could enhance your business’s visibility in local searches and stay ahead of Google's ever-changing algorithms? Join us as we talk with Greg Gifford, the Chief Operating Officer at Search Lab Digital, who brings nearly two decades of SEO expertise to the table. From his humble beginnings as a Flash designer to becoming a renowned authority in local SEO, Greg unveils his incredible journey and shares how he has successfully navigated the dynamic landscape of digital marketing. Get ready to learn invaluable strategies for optimizing local search and driving business growth.
In this episode, we tackle the formidable challenges that businesses face with local SEO, especially amidst Google’s stringent actions against spam. Greg provides a treasure trove of practical tips to help legitimate businesses avoid unjust suspensions and make the most of Google Business Profile Support and community forums. He sheds light on the intricacies of the suspension recovery process, emphasizing the critical importance of timely documentation and proactive measures to safeguard your online presence. Greg’s insights are not just theoretical but drawn from real-life experiences, making them all the more actionable and compelling.
The conversation takes a futuristic turn as Greg explores how artificial intelligence is poised to disrupt traditional search results, sharing a fascinating example of a lead generated through ChatGPT. He also delves into his passion for educating the SEO community through conferences, highlighting his upcoming participation in SEO Conforum Bali. Greg’s rapid-fire, info-packed sessions promise to deliver tools and tactics that can elevate your SEO strategy to new heights. Don't miss this opportunity to gain a competitive edge and explore the exciting potential of the SEOcon Forum, where eight-figure opportunities await.
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Apa perbedaan antara optimasi search intent dan SEO tradisional? Temukan jawabannya dalam episode kali ini bersama saya, Ryan Kristo Muljono, dan tamu spesial Ilman Akbar, seorang ahli SEO dengan pengalaman lebih dari 11 tahun. Kami mengupas tuntas bagaimana Search Intent Optimization dapat mendorong bisnis Anda mencapai tingkat kesuksesan baru, mulai dari memahami niat pengguna hingga teknik praktis yang dapat Anda terapkan. Jangan terjebak hanya pada peringkat teratas di Google; pahami mengapa mengoptimalkan search intent adalah kunci untuk meningkatkan penjualan dan leads secara signifikan.
Lebih lanjut, kami menguraikan tiga pendekatan utama untuk mengoptimalkan situs web Anda, termasuk contoh nyata dari Universitas Gadjah Mada untuk mengilustrasikan poin kami. Bersama Ilman, kita juga akan mengeksplorasi bagaimana pemahaman yang mendalam tentang niat pengguna di berbagai platform, seperti Google dan TikTok, dapat memperkuat strategi marketing Anda. Dari dominasi di lini marketing seperti media sosial hingga produksi konten video yang memerlukan effort lebih besar, episode ini adalah panduan lengkap untuk memahami dan mengoptimalkan search intent dalam bisnis Anda.
Untuk belajar lebih lanjut tentang topik ini, jangan lewatkan kesempatan untuk hadir di SEOCon Forum Bali 2024! Acara ini akan menghadirkan para pakar digital marketing terkemuka yang akan berbagi wawasan dan strategi terbaru dalam memanfaatkan website dan media sosial secara optimal.
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Bagaimana jika teknologi AI bisa mengubah cara kita mencari informasi dan berbisnis? Dalam episode terbaru ini, kami mengupas tuntas kemunculan SearchGPT dari OpenAI yang dijuluki sebagai "Google Killer" dan potensinya untuk menggeser dominasi Google di pasar mesin pencari. Kami menggali dampak revolusioner teknologi ini terhadap SEO dan strategi pemasaran digital. Kami juga menyoroti respons Google dengan meluncurkan Gemini Pro serta pentingnya konten berkualitas dalam menghadapi era baru ini. Dari sini, kami memberikan tips praktis bagi para pemasar untuk tetap relevan di dunia yang terus berkembang ini, termasuk fokus pada pembuatan konten bermutu dan pemanfaatan platform media sosial secara efektif.
Episode ini juga membahas bagaimana SearchGPT dapat mempengaruhi perilaku konsumen dalam membeli handphone. Kami mengeksplorasi perubahan langkah-langkah konsumen, mulai dari melihat review influencer KOL hingga mencari penawaran terbaik melalui mesin pencari, dan bagaimana SearchGPT dapat mengintegrasikan semua informasi tersebut. Kami menyoroti pentingnya memiliki website bisnis yang informatif untuk tetap bersaing di era ini.
Untuk belajar lebih lanjut tentang topik ini, jangan lewatkan kesempatan untuk hadir di SEOCon Forum Bali 2024! Acara ini akan menghadirkan para pakar digital marketing terkemuka yang akan berbagi wawasan dan strategi terbaru dalam memanfaatkan website dan media sosial secara optimal.
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Pernahkah Anda berpikir untuk melipatgandakan bisnis dalam waktu singkat? Temukan cara-cara jitu yang telah terbukti efektif dalam mengembangkan bisnis hingga berkali-kali lipat melalui pengalaman pribadi kami. Dalam episode ini, kami berbagi langkah-langkah konkret dan taktik yang telah kami gunakan untuk mencapai tujuan besar, seperti membeli properti mahal dan meningkatkan performa digital agency. Kami juga membahas pentingnya bekerja dengan cerdas dan efisien agar dapat memberikan dampak positif yang lebih besar kepada banyak orang.
Dengan target ambisius seperti menghasilkan 1,2 miliar rupiah dari penjualan bulanan, kita akan mengulas strategi utama yang dapat Anda terapkan untuk mencapai kesuksesan. Dari mengikuti pelatihan manajemen penjualan yang relevan hingga mengidentifikasi dan mengukur proses yang efektif, episode ini penuh dengan kiat-kiat praktis yang bisa langsung Anda terapkan. Dengarkan bagaimana kami menguraikan pentingnya tindakan nyata dan pengulangan proses hingga menemukan pola yang paling efektif untuk bisnis Anda. Jangan lewatkan kesempatan untuk belajar dari pengalaman dan strategi yang sudah terbukti berhasil!SECURE YOUR SPOT AT SEOCon Forum Bali 2024 NOW! —
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Pernahkah Anda berpikir mengapa bisnis yang bertumbuh pesat sering kali bergantung pada rekomendasi dari mulut ke mulut? Dalam episode ini, kita mengupas tuntas strategi pemasaran referral yang bisa menjadi senjata rahasia Anda untuk mengembangkan bisnis. Setelah menghadiri National Convention BNI Indonesia Business Network International, kami mendapat banyak wawasan dari sekitar seribu pemilik bisnis yang berkumpul berbagi pengalaman dan strategi sukses mereka. Kami akan berbicara tentang bagaimana organisasi seperti BNI bisa menjadi platform yang sangat efektif untuk saling memberikan referral antar pemilik bisnis.
Namun, bagaimana jika kita ingin menerapkan strategi referral ini secara online? Di sini kami membahas bagaimana memilih influencer atau afiliator yang tepat untuk produk Anda. Kami memberikan tips praktis untuk memastikan bahwa target audiens dari influencer yang Anda pilih sesuai dengan produk yang Anda tawarkan. Dengan langkah-langkah konkret, Anda akan belajar bagaimana memaksimalkan potensi penjualan dan pertumbuhan bisnis melalui metode ini. Dengarkan pembahasan kami yang penuh dengan insight untuk memahami lebih jauh tentang bagaimana penerapan strategi pemasaran referral bisa membawa bisnis Anda ke level berikutnya!SECURE YOUR SPOT AT SEOCon Forum Bali 2024 NOW! —
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Apakah bisnis Anda sedang mengalami kebuntuan dan butuh dorongan untuk kembali bangkit? Temukan strategi-strategi praktis yang bisa Anda terapkan segera untuk meningkatkan penjualan, terutama di masa-masa sulit seperti sekarang. Episode kali ini memberikan panduan langkah demi langkah tentang cara memanfaatkan momentum setelah acara besar seperti SEOCon Jakarta untuk mengarahkan bisnis Anda ke jalur yang lebih strategis dan jelas. Kami mengupas pentingnya membangun aset bisnis yang kuat, termasuk bagaimana mengumpulkan dan memanfaatkan data pelanggan untuk memahami kebutuhan dan preferensi mereka dengan lebih baik.
Jangan lewatkan tips-tips konkret yang kami bagikan mengenai cara menjaga pertumbuhan bisnis menuju akhir tahun 2024, meskipun kondisi pasar sedang lesu. Kami berbicara tentang pentingnya memulai dari langkah-langkah kecil yang memiliki dampak besar, dan bagaimana Anda bisa mengintegrasikannya ke dalam operasi sehari-hari bisnis Anda. Dengarkan hingga akhir untuk mendapatkan wawasan segar dan actionable yang bisa langsung Anda terapkan untuk memastikan bisnis Anda terus bertumbuh dan berkembang di masa depan.SECURE YOUR SPOT AT SEOCon Forum Bali 2024 NOW! —
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Ini adalah hasil yang diberikan oleh AI saat saya meminta pembuatan outline untuk episode kali ini:
Perkenalan singkat tentang diri Anda dan podcast ini.Gambaran umum tentang topik episode: "Bagaimana Pemasaran AI Harus Dilakukan dalam Pemasaran Saat Ini."Pentingnya AI dalam strategi pemasaran modern.
PendahuluanSegmen 1: Apa itu Pemasaran AI?
Definisi Pemasaran AIPenjelasan tentang AI dan perannya dalam pemasaran.Contoh alat dan teknologi AI yang digunakan dalam pemasaran (misalnya, pembelajaran mesin, chatbot, analitik prediktif).Tren Terkini dalam Pemasaran AIDiskusi tentang tren dan perkembangan terbaru dalam pemasaran AI.Studi kasus atau contoh perusahaan yang berhasil menggunakan AI dalam upaya pemasaran mereka.Segmen 2: Mengapa Pemasaran AI Penting
Manfaat Pemasaran AIPeningkatan wawasan pelanggan dan personalisasi.Peningkatan efisiensi dan penghematan biaya.Pengambilan keputusan yang lebih baik dengan wawasan berbasis data.Tantangan dalam Pemasaran TradisionalKeterbatasan metode pemasaran tradisional.Bagaimana AI mengatasi tantangan ini dan menawarkan solusi yang lebih baik.Segmen 3: Bagaimana Mengimplementasikan Pemasaran AI
Memulai dengan Pemasaran AIMengidentifikasi alat dan teknologi AI yang tepat untuk bisnis Anda.Langkah-langkah untuk mengintegrasikan AI ke dalam strategi pemasaran yang ada.Praktik Terbaik untuk Pemasaran AIPengumpulan dan pengelolaan data: Memastikan data berkualitas tinggi untuk algoritma AI.Personalisasi: Menggunakan AI untuk memberikan pengalaman yang dipersonalisasi kepada pelanggan.Automatisasi: Menyederhanakan tugas berulang agar dapat fokus pada strategi dan kreativitas.Mengukur KeberhasilanIndikator kinerja utama (KPI) untuk melacak keberhasilan pemasaran AI.Bagaimana menganalisis dan menginterpretasikan data yang didorong oleh AI untuk membuat keputusan yang tepat.Kesimpulan
Rekapitulasi poin-poin penting yang dibahas dalam episode ini.Dorongan kepada pendengar untuk mulai mengeksplorasi pemasaran AI untuk bisnis mereka.Ajakan untuk bertindak: Berlangganan podcast, bagikan episode ini, dan terhubung di media sosial untuk wawasan dan pembaruan lebih lanjut.Tips Tambahan
Bagikan pengalaman pribadi atau anekdot yang terkait dengan pemasaran AI.Berikan tips dan rekomendasi yang dapat diterapkan oleh pendengar secara langsung.Jaga nada percakapan yang menarik untuk mempertahankan minat pendengar.Outro
Ucapkan terima kasih kepada pendengar karena telah mendengarkan.Beri gambaran singkat tentang topik episode berikutnya.Ingatkan pendengar untuk memberikan ulasan dan masukan.SECURE YOUR SPOT AT SEOCon Forum Bali 2024 NOW! —
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Pernahkah Anda merasa terjebak dalam perang harga yang tak sehat dalam bisnis Anda? Mengapa terus-menerus bermain dalam arena diskon jika ada strategi pemasaran yang lebih efektif? Pada episode kali ini, kami berjanji untuk mengajarkan tiga elemen utama yang harus Anda kuasai sebelum memulai aktivitas marketing, yang akan membantu Anda keluar dari persaingan harga murah dan meningkatkan keunggulan produk Anda di pasaran. Bersama saya, kita akan menggali lebih dalam tentang bagaimana Anda bisa mengidentifikasi kekuatan dan kelemahan produk Anda menggunakan analisis SWOT.
Anda akan mendengar kisah nyata dari seorang pebisnis pemula yang bingung harus memulai dari mana dalam pemasaran produknya. Kami akan membahas pentingnya membedakan produk Anda dari yang lain, meskipun itu bukan sesuatu yang unik atau sangat spesial. Dengan memahami keunggulan utama produk Anda, Anda bisa menciptakan strategi yang lebih kuat dan efektif tanpa harus mengandalkan diskon besar-besaran. Dengarkan lebih lanjut untuk mendapatkan wawasan yang bisa mengubah pendekatan pemasaran Anda dan membantu bisnis Anda bertahan dalam persaingan yang ketat.
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