Trust & Courage: The Heartbeat of Humane Marketing

14 jun · The Humane Marketing Show. A podcast for a generation of marketers who care.

00:45:20

In this new episode, Jayne Warrilow joins us to talk about the essential role of trust in humane marketing and business. We explore why self-trust is the foundation of all other forms of trust, especially for entrepreneurs navigating challenging times.

Jayne shares insights on how trust shapes a business's reputation and client relationships, offering practical steps to enhance trustworthiness. We also discuss the journey of becoming a trusted authority in your field, and how confidence and courage play crucial roles in this transformation.

Join us to discover how making trust your competitive advantage can elevate your business in the world of compassionate entrepreneurship.

In this conversation they talked about: What trust has to do with Humane Marketing and Humane Business Why self-trust is the foundation of all other forms of trust in business and how entrepreneurs can build and maintain self-trust, especially in challenging times How trust influences a business's reputation and client relationships, and what measures businesses can take to ensure they are seen as trustworthy How entrepreneurs can discover and embrace their calling to become a trusted authority in their field How confidence and courage influence the perception of authority and trustworthiness, and what strategies entrepreneurs can use to build confidence in their industry A sneak peek of what Jayne will cover in our Collab workshop on July 3rd

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Sarah: [00:00:00] Hi Jane, it's wonderful to be with you again today.

Jayne: Oh, Sarah. It's such an honor to be with you. I'm really looking forward to our conversation today.

Sarah: Yeah, me too, because trust. Oh my God, we could talk about this for like hours and hours, right? So such an important topic. And I think specifically for you and I, I've known each other for a long time.

And we're very much value aligned and wanting to create businesses for the long term and helping our clients create their life's work and businesses for the long term. So yeah, trust just seems this kind of, I have to admit for me, it was kind of just this like given it's like, yeah, obviously that's part of the thing, but people do wonder.

You know, how do you create trust and so that's why you and I talked and I'm like, yeah, it'd be great if you could come in and talk to us about that, because you have spent [00:01:00] a lot of time thinking about that deeply and came up with frameworks and and you'll share some of that with us. And I'm super excited.

But let's start with kind of the foundational question. Like, why do we need to trust when we want to create a business and also maybe what does that have to do with creating a sacred business like you call it or a humane business like I call it? Yeah.

Jayne: It's a really interesting question because just like you said at the beginning, Sarah, I think so many of us Take trust as a given, you know, if we're a good human in the world, you know, we're taught from a very young age to be kind and, you know, be kind to our neighbors and, you know, treat other people as we'd like to be treated ourselves.

And most of us go out into the world with that kind of energy. And that I've used that word energy very specifically here, because in a way, trust is invisible. It's not something that's [00:02:00] tangible that you can see that you can, you know, Have on your business dashboard and measure necessarily how you're doing.

There's data that points to it for us, but really it's such a, there's layers to trust, you know, and and what it really means for us. For me, what I've learned over the many years that I've been working with business and leaders is it's actually the foundation of everything. And it's not just the foundation of business because more and more as I get older, Like life and business are integrating together in a way.

And it's so interesting, you know, like there's many of us that will have been to business school and we've learned leadership theories. We've learned business theories. We've learned what it takes to be successful in business today. But one of the things that I noticed in my reflections is I look back at like my time in business school.

Nobody ever taught me to be kind. Or compassionate or the things that actually [00:03:00] come about building trust in the world. And at the end of the day, I think somewhere along the way, we've, we've somehow forgotten the fact that business is deeply relational it's about. Humans. Yes. It's also about technology today.

So when I talk about relationships, it's not just about relationships between people, which of course you need, you need really good, solid, foundational relationships to make, you know, to be successful as both a leader and in, in your business. But also it's about kind of the relationship with technology.

Okay. Your relationship with your business, your relationship with yourself, trust comes across all these different layers, which is what we're going to be diving into. Because once we start to pull it apart and, you know, I have a number of frameworks I've developed, it. It kind of, you look at the frameworks and you go, Oh yeah, that makes perfect sense.

But somehow along the way, we forgotten [00:04:00] to really look at what it takes to actually create trust. And I think that's probably why we're all now doing business and leadership in a context where trust is at the lowest level it's ever been because we've neglected it.

Sarah: Yeah. So good. Yeah. And it feels like we can immediately finger point at people or businesses where we don't feel that there's trust, right?

But it's much harder to figure out, well, what are the things that create trust? Because like you said, it's kind of the invisible and it's just kind of like this energy that you either feel or you don't feel. And when you don't feel it, you're like, yep. It's because they're doing that. And in the humane marketing kind of realm, it would be the marketing that creates distrust, right?

But, but there's so many other things besides marketing. And you mentioned this relationship to self [00:05:00] but also to your business and technology. Yeah. So let's maybe start with the self because that feels like a good starting point, because. Yeah, I feel like as business owners, that's where, you know, if you don't have trust in yourself, it's very hard to, to kind of give that to others.

So, right. That's really

Jayne: true. And, and I think, you know working in organizational life for many years, you know, seeing leaders talking about business as though it's out here. So when we think about trust, you know, very often in a business context, we think about, okay, how can we build trust, like from the business to our audience, for example, but in a lot of businesses that my audience, and I think probably yours as well, need to think about is, you know, how do we show up in, in our life?

Right. And our business, because I think it was John Kabat Zinn that says, wherever you go, there you are. So you're not going [00:06:00] to be completely different in business than what you are in life. And, and really this, this external view of, you know, I can make my business success by doing things out here. It's kind of becoming an outdated notion today because the marketplace is demanding so much more of us.

And the first thing that I want to speak to is this idea of trusted authority, which to me, I think you can't be successful in business today, unless you can build both trust and authority and authority doesn't come until you have trust in the first instance. So it begins. It's like, you know, just very simple questions.

Like, do you trust yourself? And when I ask that of say clients or people that I meet, they'll, they'll stop and they'll think, and they'll, they'll, they'll come back with, well, there's some areas where I do, and then potentially there's some areas where. And maybe not so much. And so it's then that inner work of [00:07:00] really understanding yourself at a deeper level and understanding things, just very simple things.

You know, this isn't new. It's like, what do you need? In any situation, for example, to feel confident in a situation, what do you need? And also, what do you want? How do you want to show up to your life, to your business, to your relationships? Who do you want to be and who do you want to become? Because what I'm really speaking to here is something I call your personal energetics or your personal resonance.

Now. What do I mean by the word resonance? I just mean the relationship, the quality of connection that you form with yourself in this, in this inner space. Like, what is that quality of connection? Do you know yourself? Do you trust yourself? And in what situations do you trust yourself? And in what situations don't you?

Now it's really interesting because what the research is showing [00:08:00] that Other people, other people know when you show up and you don't trust yourself because we all read energy. I mean, we don't talk about this all the time, but before anybody opens their mouth, right? We have a sense of who they're being and how they're feeling.

Particularly as females, women particularly read emotional energy. And so really understanding that at a different level, you know, can really kind of accelerate the, what it is that you want out of any relationship. Whilst also enabling the other person to get that. So we're not just talking about you coming in here with a me, me, me energy.

It's actually the beginning of the win win the me to we journey of how do I be in relationship with others? Well, I've got to learn how to trust myself and be in relationship with myself first so that I can inspire trust from others because if I don't trust me, nobody else is going to trust me [00:09:00] either.

Sarah: Yeah, we're always so aligned in our thinking, right? The way I think about this recently, I, I started to think, well, we're talking about company cultures, right? This idea of cultures. And I'm like, well, as entrepreneurs, we need to start thinking about that. Think of it as, as personal cultures, what's the culture, you know, your personal culture within your one person business.

And that's exactly what you were talking about is this resonance. How do you feel Because, yeah, that reflects on other people then, and then that's where this resonance comes in, right? And people seeing how you feel. And I love how you made that transitional. So from the me to the we so yeah, clearly it's like, it's not just you and your business, it's you in relationship with.

You know, clients, [00:10:00] other people one point you also made was this idea of the authority. And so that I feel like a lot of people are kind of scared already of that word. It's, you know, it feels kind of maybe a bit heavy, maybe even a bit. Kind of like past paradigm, you know, so tell us more about this this idea of authority for me.

Also, what comes up what I like more is the word courage because you and I both work with change makers. And so I feel like having this. Working on themselves, this inner work, this self confidence it leads to more courage and that's really what you need to kind of show up as, you know, more of an authority, but I'm curious to, to hear from you what you think about authority and courage and all of these things.

Jayne: Yeah. And I love the word courage because of course it comes from the [00:11:00] French, you know, that the courage of it's the heart opening at the end of the day. Interestingly, as you were speaking there, I was thinking, I don't actually use the word authority without the word trust. And why? Right. Because I think you're right.

I think authority in a way is the old paradigm because it's got a very masculine energy with it. It does, doesn't it? No, it's kind of got a bit of a push energy and a bit of a, let me blow out my chest and show how good I am. Right. Right. And so this masculine energy comes forward with the word authority, but if you put the word power, Trust with it.

Trust is a very feminine kind of feeling kind of energy. And one of the things I learned over, you know, over the years, working with so many different coaches and consultants and also leaders and global leaders and C level leaders is this, this idea that a lot of my work with these individuals, particularly in coaching, has really been around.

And if I say these two words, people will get it straight away. Owning. Owning it, [00:12:00] whatever the it is for you. It's not just learning that you have a message, but that you are a message. Right. And so when I look at the word trust and authority together, it's the integration for me of the masculine and the feminine, because.

It's like, if you only, if you only operate through a feminine energy in today's market, you're not going to get enough done. There's not going to be enough structures in place to actually attract the people. Life's going to be hard because yeah, you're going to be working as an individual. Maybe you're a solopreneur, but you'll still be trading time for money because you won't have learned how to build the, the structures in the business that can start to take the pressure off your back.

Right. And so it's this combination of. Trust, or like you said, courage, courage for me is one of the things that I talk about in different levels of consciousness. I'm kind of going off piece a little bit, but different levels of consciousness is the energy of the heart. [00:13:00] So for your audience, if you know, you're listening and you're not familiar with my work, right?

So if you just think about the chakra system, The lower levels of energy are connected to the higher levels of energy through the hearts, right? Through courage. And so authority is really built off of trust, which is the foundation of it. But the old style authority. Didn't really have trust in there. It was just like, let me just shout as loud as I can to everybody who'll listen about how amazing I am.

And maybe some of it will stick, but in today's market, it's much quieter than that. And the reason it's built on trust is because you're not the one giving. Being your self authority, like in the old days, it's other people that will then say, you know, I trust you and I trust your authority in this space.

And for you to be that person, you need to have done your own [00:14:00] inner work. Now, what does that mean? When I look out into the world, and this is quite a triggering statement for some people, I feel that we have a lot of issues in our leadership. And one of those issues is there's many, many leaders that are leading from what I would.

Term as unhealed stories. So they've had trauma, maybe in their childhood, maybe in their adult life. You know, we've all had trauma, but they've not done the inner work. They've not done their own work to actually kind of heal that. So they go into work and life and business. And what they're doing is they're projecting these.

This trauma, these unhealed stories onto other people in not, they're not aware of it at all, but it also causes more aggression, lack of care, lack of compassion in the workplace because somebody's unaware. They're not. Conscious really of what they're doing and their impact on [00:15:00] others. And so really this is where trust all begins is, are you prepared to do the work to earn trust?

Because we all know trust isn't, and we all know from our own experiences, trust can be lost very quickly. And then it's harder, you know, you really do have to do some work to bring it back. So really understanding. Not only the foundations of trust, but the different elements that build trust generically, because it's been a lot of research done in this space.

Once you understand that, it's easier to be aware if you're ever breaking trust inadvertently with somebody else, you can do things that actually bring it back before it kind of falls down the abyss. But also you can trust yourself and show up as a trustworthy individual. And that's a very attractive energy in this marketplace today, just in life.

Because we don't meet that many people who've done their own inner work, who trust themselves and then show up [00:16:00] with trust because they own their message. They don't just have a message. You know, they own the message. They know their life. Is making a difference, not just their business.

Sarah: And I

Jayne: think embodying what matters most in today's marketplace is probably the most important advice I could give anyone.

Sarah: Yeah, so much good stuff in there. I always want to like take notes for yeah, where, where can I. I don't want to add anything. It was just perfect. So, so let me just go in another direction because I, I think in one of the frameworks, I saw that you also talk about collaboration and maybe you hinted at it a little bit just prior how, oh, yeah, you mentioned it because you're saying, well, trust needs to be earned.

And the old paradigm was kind of like, well, I just show up as an authority where actually you know, the other [00:17:00] people make you an authority. You don't even call yourself an authority. Right. And so how does this all have to do with collaboration? Because it's not just me trusting myself. Yes, we saw that was a big deal and that's where it all starts.

But then how do we. not use, but collaborate with other people to increase maybe that trust and maybe also the authority what have you seen in your work?

Jayne: Well, you see, as soon as you mentioned that I went straight into power dynamics in my head, because. You know, we've lived for so many years with positional leadership in organizational life.

And even in small businesses, you know, there's the founder, the CEO, and, you know, maybe an admin assistant underneath. So what it, what happens when you do your own inner work is you start to realize and kind of have compassion for other people. And I don't know, this is [00:18:00] certainly true for me. The more I learn about what's on the inside here, the more I realize there's a bit of a crowd, but also.

That I'm no better, really, or worse than anybody else. So it's almost like a humility comes into the way I feel. And I also realize that everybody that I meet has something that they can teach me. What do I mean about the power dynamics and trust? Well, What it does for me is it shifts my belief system about who I think I am and who I think I'm being, which then in a relationship with somebody else, or if I'm collaborating with, what I'm doing is I'm really partnering.

I'm having the energy of not power over or power under, I'm in the power with. space. So when I'm in that space now, it's shared power, right? So it is collaborative because I'm listening as much to the person that I'm in relationship [00:19:00] with as much as I'm like speaking from my own perspective, but we're in true dialogue now.

Every, whenever I say dialogue to people, everybody thinks that this is something we do every day, all the time, but it's not. I'll just say to anybody who's listening, just go out into life, sit in Starbucks and listen to the people behind you on a table. I can guarantee they won't be in true dialogue.

Why? Because it's almost like we've forgotten this power with, we've forgotten how to be with each other in some ways. And if you listen, I can more or less guarantee what you're going to hear is what I would call two parallel conversations, whereas somebody is just waiting for the other person to finish so they can say the next thing they want to say, and the other person's waiting so they can say it.

Speak and say what they want to say, but there's no real collaboration, even in a communication that's happening. [00:20:00] And again, this is why we've lost trust. You see, so this is also, there's so many different layers to trust from power, how we're showing up to the belief space to have we, do we trust ourselves?

We've got our own, like. Have we healed our own stories so that we can actually be in the world in conscious and intentional ways? Because that's the beginning of humane marketing, because if we're not being human and we're acting like machines, then, well, we're pushing because we feel less than on the inside.

So we feel we've got to get our stuff out because people need to hear what we've got to say. That's a very different energy then. Hey, yeah, I'm here and I'm ready to help, right? I'm ready to help you. And one of my mentors used to say to me, you know, like we talk a lot, don't we? In marketing about let's get a funnel.

Let's get a lead magnet. Let's do this. Let's get it all in place. Right. Content marketing. And what one of my mentors, [00:21:00] one of my early mentors here in the States said to me, Jane, at the beginning of a relationship with anybody, Just help them, just help them, right? Don't keep proving that you can help them.

Don't keep telling them you can help them, just help them. And when I think about trust, right, if I think about it from my own perspective, one of the first things when I'm in a new relationship, whether it's a business, professional relationship, or whether it's just a personal one is this idea of don't let me down.

This is what research shows. The first thing that comes into our head is, are you someone I can trust? Don't let me down here. Whatever it is, don't let me down. So that's the first thing you, you need to prove is that you're someone who cares and that you're not going to let them down. You've got their back, right?

It's simple.

Sarah: It, it, it, I love this word, humility that you used and what comes up right now for me also when you said, don't let me down [00:22:00] is the word integrity. So kind of like walk your talk, follow through, do what you say, you're, you know, do what Said you were going to do all of these things. Like that's, it's these small little things that people notice.

Kind of like the credit system from Stephen Covey, where he's like, well, you know, you, people, Don't pay attention, but they actually accumulate credits like if you do good things the other person will kind of have a credit count and every time they, you know, you do something that is like, not in integrity or not trustworthy.

Well, you lose credits, right? And you it's very, very hard to then regain these credits once you are like, under zero. So. So yeah, just kind of like paying attention to, to the unspoken, to the invisible, like you mentioned, it's so, [00:23:00] so key in, in trust and authority building. And I feel like what you mentioned also about collaboration and partnership.

It's, it's really this new paradigm, right? It's not about you building your own authority, but partnering with others on the same level that creates authority for both partners. I feel like that's the way we both, we all rise together. Right. It's not like I rise by abusing the people under me. It's like we all rise.

And I just, I just love that way of thinking about business and marketing and building trust. So, yeah.

Jayne: Yeah, it's so important. And you used a word there, Sarah, which is so important in business for me, which is the word integration, because even though I've talked about, you know, do you trust yourself? So this idea of personal trust and personal [00:24:00] resonance, then moving that out into like what I would call then social resonance or relationship.

Like that inspires when you trust yourself, it's then how do you show up in the world that enables others to trust you? But this space of integration for me, like the crucible of that is in your business,

Sarah: because

Jayne: that's the space of being and doing, because we want you to embody the message that you have.

We want you to lead from this integrated space. And we want you to bake this in to your business so that, for example, all of your team, like if you have assistants or whatever, anybody who's representing your business understands how they're going to go about building trust, because actually we can build trust through technology too today, but we can't do that if the, we can't do it in human ways.

Unless those first [00:25:00] two, the personal and the social are in place. And if you think about this from, you know, like the, the, the work that leaders have been through, like there's emotional intelligence, which you could argue is a good piece of self trust. Then the social intelligence, which you can argue is a good piece of the relationship trust.

And these two things are so important in business today. Why? Because the market's changing and we're going beyond the transactions in business now. So it's not just, will you do what you say you will do when you say you will do it? That's kind of the baseline now, but now people are looking for. Purpose.

They're looking for meaning. They're looking for you. Are you a force for good in the world as one individual human living in the world? Are you a force for good in the way you're living your life? Or are you part of the problem? Right. And then that of course, ripples out into your relationships, ripples out into your business.

[00:26:00] So, you know, one thing that I always say is a business that doesn't resonate. Can never be successful, just like a person that doesn't resonate can never be successful. And you can't resonate unless you can build trust.

Sarah: Yeah. You can't build trust unless you do the inner work and the workshop with Jane.

To tell us a bit more about the workshop that you're gonna yeah,

Jayne: share with us. Yeah, well, I'm really excited cause I have a number of frameworks. And one of the things that I love is, is putting the, I'm very visual. So putting things into a visual framework really helps me to kind of understand.

And there's a lot underneath these frameworks and I've got, I think, three or four that I'm going to be sharing. And, and the first one is looking in a way, looking at the context. It's looking at how is the market changing in terms of trust and what [00:27:00] are, and what are our customers like asking for? What are, what's the invitation that they're giving us right now in terms of the way that we show up to do business.

Right. So that's kind of the first one. And then we're going to see. So we're going to start looking at this integration of the self and the relationships and the business. And what does it mean to truly integrate the being and doing in business? And we're also going to look at the five key elements of trust, of building trust in depth so that we can understand what they are, because of course, they work in the individual space, they work in the relationship space, and they also work in the business space.

Because the ideal here is. It's not just you as a human being very trustworthy as an individual, and then building relationships that are trustworthy. That's a key part, but also building the trust into your business, baking it in into all of your kind of. Processes, your structures, your systems, even if they're run through [00:28:00] technology, that they still got your voice, they've still got your energy baked in at the very core.

So we're going to be looking at what these things mean and how to actually practically implement this in your business, because trust can feel like something that's floating around up here. But we actually want to bring that energy down so that, you know, it makes a difference in your daily reality.

So that's, I love

Sarah: that so much and I love that you making it practical, right? It's like, while I love big concepts and you and I could talk about these things, hours and hours, but at the end of the day, what the entrepreneurs want is like, okay, I get that, but how do I bring that down into my business, into my systems?

And I love that you talk about technology as well, because there is kind of this. You know, resistance to. Maybe using technology or seeing it as like this bad thing from the [00:29:00] past paradigm, but I'm very much about saying, no, no, no, we use the technology, but we just need to infuse it with the new paradigm.

Recipe, you know, it's like, yeah, we, we can use both. And it seems like that's exactly what you're going to be sharing with us. So not wait, it's going to be amazing. So please people, if you listen to this and you want more of Jane and building trust and courage and all of that good stuff have a look at humane.

marketing forward slash. workshop and join us on July 3rd because it's going to be amazing. And you, I think. It could, it could feel like this is just a nice to have for business, but don't get that wrong. It is a must have for the new business paradigm. We are going to be inundated with anything AI, right?

And I just talked about the [00:30:00] positive things of AI, which I do a hundred percent believe in. But the other side, the dark side of AI is all the. You know, the generic stuff that we're going to be inundated with, and so that's why we need to work on the foundation and the trust building and all of that so that even in the technology, people can tell this is trustworthy and this is not, you know, so yeah, I can't wait.

Jane, anything you want to add about the, the workshop or anything else?

Jayne: I just want to say, I completely agree with what you're talking about with AI because at the moment, I mean, I can't necessarily talk about the future so much in the long term, but at the moment right now, this is a distinct advantage because you're absolutely right, Sarah.

AI is. Causing us to reflect back on ourself to what does it mean to be human and be human as a leader and human in business. So that, this is why your brand and humane [00:31:00] marketing, I know the work that you do is so very important because if we can't claim and there's right now, there's no shared definition of what it means to be human.

So if we can't claim. Ourselves and our energy and what it means to be human. How on earth are we going to keep up with AI coming in? So the, this sounds, you know, like it sounds fundamental in many ways because it is, but it's also right now, what I want you to know is, My clients that are doing this in the marketplace right now, this is a competitive advantage because it's what the market is asking for and the market is in some ways slower to move with the large corporations than we are when we're entrepreneurial and we can pivot on a dime.

So it's a real competitive advantage right now. And people are yearning for the humanity back in business. So let's just give it to them.

Sarah: Yes. Let's [00:32:00] do it. Can't wait, Jane. Really. I very much look forward to this and thanks so much for being on the podcast and let's just say to be continued. Yeah.

Jayne: I love it.

Sarah: Thank you, Sarah.

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Episodios

How to Make Money Quickly & Ethically
25 nov· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode of Marketing Like We're Human, I sit down with Tad Hargrave to explore how heart-centered entrepreneurs can generate quick income without compromising their values. We delve into what ethical quick-revenue strategies look like, how to align speed with integrity, and ways to create urgency with care.

Through real-world examples, Tad shares practical tips for navigating tight times while balancing short-term wins with long-term trust. If you’ve ever wondered how to make money quickly and ethically, this episode will inspire and guide you with actionable insights grounded in humane marketing.
Here’s what we’ll explore together in this workshop:: What ethical quick revenue generation looks like: How can we make money quickly while staying true to our values? Aligning speed with integrity: How can we avoid feeling manipulative when generating quick income? Real-world examples: What ethical quick-revenue strategies have worked for others? Approaching urgency with care: How can we create urgency without relying on high-pressure tactics? Balancing short-term and long-term goals: How can solopreneurs prioritize immediate wins while building long-term trust?
And if this episode leaves you craving more of these strategies, please join us for the live workshop on December 4th, 11am ET. You can sign up for a donation at humane.marketing/workshop

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Speaker 3: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation of marketers that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zena croce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers, mama bear of the humane marketing circle, and renegade author of marketing like we're human and selling like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. we share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. and if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea, like writing a book, i'd love to share my brain and my heart with you together with my almost fifteen years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. you can find out more at humane dot marketing forward slash coaching. and finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing.

Speaker 1: hello, friends. welcome back to another episode of the humane marketing podcast. today's conversation fits under the p of promotion. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and just a reminder that humane is with an e at the end. that's mainly for my non mother tongue english speakers. this comes with seven email prompts to really help you reflect on these different p's for your business. so today's episode is, as i said, around the p of promotion. and as you've seen in the title, we're talking about how to make money ethically, and quickly. and for this conversation, i've invited my colleague, tad hargrave, who is a hippie who developed a knack for marketing and then learned to be a hippie again. sound familiar, the hippie story? since two thousand and one, he has been weaving together strands of ethical marketing, waldorf school education, a history in the performing arts, local culture making, anti globalization activism, an interest in his ancestral traditional cultures, community building, and supporting local economies into his work, helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace. so here's what we explore together in this conversation. what ethical quick revenue generation can look like. how can we make money quickly while staying true to our values? isn't that an oxymoron? aligning speed with integrity. how can we avoid feeling manipulative when generating quick income? real world examples. what ethical quick revenue strategies have worked for others, approaching urgency with care. how can we create some urgency without relying on high pressure tactics? and then balancing short term and long term goals. how can solopreneurs prioritize immediate wins while building long term trust? and so much more. and then if this episode leaves you craving for more of these strategies, please join us for the live workshop on december fourth, eleven am eastern time, and you can sign up for a donation at humane dot marketing forward slash workshop. this is a ninety minute workshop inside our community, the humane marketing circle. it'll be very hands on. we have at least two breakout rooms and a lot of conversations. so with that and no other further blah blah, let's listen to tad.

Sarah: hi, Tad good to see you. it's lovely to hang out with you.

Tad: you too.

Sarah: so how to make money quickly and ethically, it's kind of like the and dot, dot, dot, because you're on the humane marketing podcast. right? so if i only said the first part of the sentence, people would have gone, like, i thought this was about intentional, slow building business. so, yeah. tell me. and, and ethically at the same time.

Tad: yeah. well, it's interesting because this was something that came up with my clients years ago where they would just call me in a desperate situation. rent was due, big tax bill, gone through a big breakup. their partner who'd been supporting their business for years was saying, look. you really got to make this work because i i can't keep pouring money into it. and whatever the situation was or maybe it was some goal. maybe it was just a big inspiring goal. like, oh my god. i need this much money so i can do this thing, and, you know, there's a timeline on it. so people would come to me and i would feel for them. and, yeah, so much of my marketing is this slow marketing kind of organic relationship based reputation word-of-mouth, and all of that takes time. but i realized, well, there are times in my life i had to hustle. you know, i don't i don't wanna banish hustling. there's a, you know, make make hay while the sun shines, as they say. there there is a time to just you gotta crank. you gotta work really hard for a short period of time. it's not a it's no way to live a life, but it's it is a gear that's good to have. and i just realized, you know, i'd done that in my life. and at times i really needed money. once i was thinking about it was, when i was much younger, i'd want to go to a bunch of tony robbins seminars, and they were really expensive. and i didn't have the money, and i just had to make the money, and i found a way to do it. and so i thought there are some things i know that work to to generate cash flow, as as short term tactics. and so then i started gathering those, and i reached out to my colleagues. i'm like, what are the tricks? like, if somebody just needs money tomorrow or next week, what what have you got? and almost all my colleagues had some little approach that's and they're go to and the one they give to their clients. so i started to cobble these together. and and then i ran into the, the second problem, which was that i would then offer these to the to those people, and they would, not be able to implement them because they were too maxed out. they were too desperate. they were you know, you're trying to teach somebody to swim while they're drowning, and it doesn't work very well.

Sarah: mhmm.

Tad: and so i realized that we actually needed to create space first. we need to create some room in their life so that they would actually have the capacity to, to do this. i've opened up two threads here, but i wanna just go to this one, thread. something you said earlier about, it being how can it be ethical, but also fast?

Sarah: right.

Tad: and, a woman i was dating last year, she drew this out, and i thought it was just so brilliant. and we can imagine there's this two axes. yeah. there's ethical and unethical, and there's hard and easy. and so there's a quadrant here where something is, unethical and it's hard. and i just recommend everybody stay away from that quadrant. it has no redeeming qualities.

Sarah: it's just like, why even bother?

Tad: why even bother with unethical and hard stuff? then there's stuff that's unethical and easy. and you could say it's unethical and it brings in results fast. and this is probably a lot of what's being promised in the marketing world. right. and then there's hard and ethical. there that's a real thing. it just takes time. you gotta put in the effort. you gotta do the, building, and it works. long term, it works. so you could say it's ethical and hard, ethical slow, but there's also ethical and easy and ethical and fast. that ethical is not the enemy of fast, ethical is not the enemy of easy, and i think that's an important bond to break because people get it in their mind that ethical just inherently means slow. but, you know, even the the slow food movement the slow food movement was not the banishment of fast food ever. it was the understanding that we we have a choice, that we can choose when we're gonna eat fast. because sometimes you gotta eat fast. sometimes you don't have time for the grand feast with all your friends and the companionship that you wish you did. sometimes it's just we gotta get some food on the table and get out the door. and so that has its place too, but it's the challenge is that fast food had become so dominant, and it had utterly erased. it had it had, you know, the fast food often in modern society, it's not the opposite of slow food. it's the imposite. like, it imposes itself. it's the eclipsing of the slow food movement. it so utterly decimated that culture of slow food. and so with marketing too, this fast marketing approach didn't just show up and say, we'll just be here in the corner as one of the alternatives. it sort of swarmed the marketplace and and has worked to dismantle any of this slow marketing approach. but give if you give it a seat at the table at the feast and don't let it take over the table, if it's one of the people, at the feast, it's great. you know, it's delightful company. it's a charming fast talker and, no problem. you know, welcome, but not, not when it's running the show all the time.

Sarah: yeah. i love that. and i, i really like these quadrants and this idea of, of easy, right. and, and ethical like that quadrant. another thing you talk about is this low hanging fruit. right? and to me, that really is that top, right quadrant. it's easy because it's low hanging fruit. and, and yet it's always about the, how you present it. i think because in humane marketing, while you can do air a message and, you know, use manipulative language, and it's gonna be in the unethical, quadrant. but you can share a message with empathy and kindness and just say, well, this is the solution that i have. i think it might be a good fit for you. and then it goes into the ethical quadrant. so talk to us about this low hanging fruit. like, what are some things that, maybe your peers shared or that you also discovered with your clients? what is this low hanging fruit that, you discovered?

Tad: okay. so the big picture, right, low hanging fruit is this idea that on a tree, not all of the fruit is out of reach. blessedly, thank goodness, there's some fruit that's just you could just reach up and grab it. you don't even have to stretch your hand up much. there's some delicious fruit. and it's the same with our businesses. most of our businesses have there's just remember jay abraham, he would talk about just this these windfall profits that are sitting in your business. it's just right there. and most people don't ever think about it. so one, you know, example of this is you email your list with a fifth you know, forty eight hours, seventy two hours, fifty percent off and it will bring in a bunch of stuff. it'll bring in a bunch of money. there'll be a bunch of sales that come in. and that's available. you could i mean, you don't wanna do it all the time because, boy, if you do that every week, suddenly people are like, oh, the courses are actually half of what they say, or you can just wait because next month, another sale's coming. so, again, it's not something we wanna do all the time. but if you haven't done it for a while, you could do that. or even just emailing your list with one of your best products or a product you haven't mentioned for a while, because i think we assume that our clients are just really familiar with our stuff, and they they have poured over our website, and they know all of our products. but the reality is, since they joined your email list or discovered you, you may never have mentioned this product or service or offering in your emails at all. so they may actually have no idea it's there. right. and so you could just tell them. you could just say, hey, everyone. some of you may have joined, recently and not known that i have this offering. and, here it is. you know?

Sarah: i think, again, it it all comes down to how we present it, because if we put up a sale and say last minute and you don't get it before it's gone and all this false urgency, then obviously it comes over as manipulative and, you know, not doesn't feel probably aligned with our values. but if we present it in a good way and like you just said, oh, i, you know, realize i haven't talked to you about this thing that i have and, you know, people really like it, then it's a completely different approach to to what we're selling.

Tad: yeah. and, i mean, i think this also gets to a larger conversation of of niching and filtering, being really clear who something is for and who it's not for

Sarah: mhmm.

Tad: and making sure that's clear in the marketing. so it's like, hey. i've got this product. i haven't mentioned it in a while, and i wanted to share it. and, you know, when they go to the the sales page about it, it's really clear this product could be for you if this, but it's not for you if this. so you're not not very good

Sarah: at that. yeah. like, most of your sales pages have that. yes.

Tad: it's it's, because then people are being respected, and they can feel like, oh, this person isn't just out for the money. they're really trying to make sure that i don't buy this if it's not a fit. mhmm. and, you know, if you're gonna do one of these offers, it's often good to say why so, you know, once a year, i'll do fifty percent off on my birthday. it's just, hey. it's my birthday. this is my thanks for sticking around. here's the seventy two hour sale. or you could be very honest and you could say, look, i've got a financial goal i'm trying to reach. i'm not quite there. and so i figured my problem is your opportunity. here's here's the sale. here's the terms of it. here's how long it lasts. and that's fine. there's nothing unethical about that. i think where it gets unethical is, one, yeah, creating a scarcity where there just is none for no reason. you know? like, there's only fifty of these ebooks available. and this is what? and and now you could do there's only fifty ebooks available because you could say, look. this is my first draft of this ebook, and i want some feedback. so, i'm selling it, you know, advanced to fifty people, and the deal is the catch is i would like your honest feedback on it. what do you think so i can improve it? that's a real reason to limit it. but, when it's a contrived trumped up urgency plus, it's, yes, this language of hype. there's a lot of exclamation marks. there's a lot of all caps, a lot of underlined, and there's an implication that if you don't buy this, you will die a wretched failure. when there's that kind of shaming, in it, then, yeah, of course, this is this is no bueno. this doesn't, this doesn't work. or or worse worse, it does work. and people buy who shouldn't have bought. and then you get drama later when they ask for a refund and they get disappointment, you know that they got burned again, and i think people are so tired of being burned, but. the just because it's a fast result doesn't mean it's unethical, doesn't mean anyone's gonna get burned. as long as we've done the niching work, the the thinking it through, to make sure that only the right people would buy, then everything's golden in my mind.

Sarah: yeah. and and i really like that you're highlighting that point. because, again, if you have that on the sales page already, you know, this is for you. if this is not for you, if and then maybe also bringing into the email. and then that whole transparency, why is she hosting a sale? you know, does she need, you know, to pay rent and and doesn't have enough like, just that transparency, it it really puts us at the same level, where otherwise, when it comes from this guru marketer, it always feels like, well, they're manipulating me, and so they're just talking down to me. where if i go in with transparency, then it feels like, oh, this this is just two humans talking and, you know, yes, i did develop this thing that i i think is you're really useful to you, then it's a complete different energy that that comes in. so, yeah, that makes a lot of sense. now, as you were talking in in the intro, you talked about space. and and and i was also thinking, okay, so this these quick sales probably really work well with digital products, right? courses, things like that. but not everybody has that. so coaches who just work one on one with clients, yes, they can put out a sale, but that requires that they have that kind of spaciousness. hence, you know, going back to the starting point and saying, yeah, you need to create that space first. so how do you how do you do that? or what do you see coming up as challenges for people?

Tad: well, most of us are doing too much is one thing. mhmm. and most of it i i think we gotta start with the physical space. i think, you know, marie kondo has has a lot of wisdom mhmm. that if you're if you're in a panic about money i mean, whether it's inspiration or desperation, but you need money fast, it's this is so counterintuitive, but the very first thing that i think people need to do is tidy their home. you know, it it take a day and just go nuts. take out the garbages. you know? get some of those clothes you're not wearing anymore to the thrift store consignment shop. clean out your fridge, clean off all your desks, clean your room, all those things. because at the end of it, you, the environment always wins is what i found. if the environment is cluttered, your mind will be cluttered, and it makes it almost impossible to deal with any crisis that you're in. so the very first thing, you know, we we tidy our physical space and this gives us this energy, this is that we're all familiar with, when you clean your space and you get up at like three am just to look at the living room again because it looks so good. and it's hard to sleep actually after you do that because of all the energy you get back in that clutter is energy. and it's our energy being stored, externalized, and when we get rid of it, we we get the energy back. and and there's a pride because i think also sometimes when people are in a desperate situation, there's a lot of shame that comes. like, i shouldn't be here. how come i'm here again? so when we do this, we we we feel proud. we get this energy. we feel good about ourselves, and it kind of clears the decks for us to then take action. and then the second thing is there's a real need to look at other ways our we're being crowded. so some of that is in our calendar, and we just have to look through our calendar and say, okay. what's in there that i don't actually wanna do that i'm sort of half hearted about? that's a commitment i just i wish i hadn't made. and then ethically, as much as possible, we just get ourselves out of those commitments. and for a while, you know, thirty days, ninety days, you just have to clear the decks. you just have to remove anything that isn't really, isn't really a priority. and sometimes making money is a priority. sometimes it's just okay. some hospital bills came in. some unexpected expense my laptop died. i had to get a new lap whatever it is. and money just has to be a priority for a while. i mean, this is the big secret. if you wanna make more money, the number one bottom line secret is you you have to make it a priority. and i think when, you know, as ethical, humane, conscious leaning folks, it it it almost feels like a a terrible thought. how could you prioritize money? but, you know, money is a stand in for the material things often we buy. so it's like there's times where, oh, we need food. you go into the food stores, your pantry, and i don't know, an animal got in and a lot of it spoiled. well, you need food because you gotta feed your family, and there's nothing unethical about that. it's very ethical to make sure your family is well provisioned. you know, there's a, some kid with a slingshot breaks your window, and it's the middle of winter. well, nothing matters more than fixing that window because otherwise your pipes are gonna freeze. so handling the material concerns is is not separate from ethics in my mind. and, but, yeah, we need to have that space so we can focus on it. because if if we're trying to handle these kinds of crises or urgencies given the current volume of stuff that's going on in our life, we can't one of the exercise i do in the meantime is a let's see. is this so, you know, i i i have them get an elastic band. and so i got the elastic, and i said, no. i want you to stretch it as far as you can. like, stretch to the point where it's gonna break if i pull it okay. there it is. if i pull this just a bit more, it's gonna snap. and then i look at them and i say and the and most of them have one in their hand. i say, you feel that tension? that's you right now. that's you. you are about to snap. so then if on top of this, you wanna pull harder, you're just gonna break. and that does nobody any good. so the secret is, you know, we've got to kinda bring it a little closer together, give it some slack so that it can do some other work. and but that can be other things. sometimes there's, apologies we need to give. like, oh, i'm actually the the my emotional world is crowded up because i know i'm out of integrity. i need to say sorry to somebody, or we need to set a boundary with somebody. somebody's overstepping our bound you know, that can be a way we create space. it might be removing all of the apps from our phone, the social media apps, our email from our phone for a time, and setting certain boundaries around that, like, okay. i'm not taking my phone into my room when i go to bed. do i just stay up all night scrolling? that can create more space. i mean, if you took your social media off your phone or went on a social media fast, let's say for ninety days, you just put up, say, hey, everybody. i'm not responding to any social media messages for the next ninety days while i focus on handling business. most of us would free up four or five hours a day when you look at the stats and how much we're on our phones. so if if you can free up the time and space and have that physical space, it's it's an automatic game changer. and then if you can have some tactics that you know work to generate cash flow, that are sort of proven commodities, then, yeah, you can start to bring in some money, very, very quickly.

Sarah: i see these two energies. one is like this crazy spinning. i need money now. super anxious. right? and it's like, oh my god. oh my god. and, unfortunately, i think the marketing messages that we might receive where we go, god, that felt really manipulative and almost shaming that comes from that kind of energy. it's like, i need more now. and, you know, yes, i probably have a full calendar already. and then i see the other grounded energy with lots of spaciousness and yeah, decluttered. right. and, and yet the understanding we do need money in this world right now. and i have already worked on my life's work. i have created things that are useful. and right now, i'm just going to focus on, you know, selling them a bit more than i usually do. because, yeah, i have this need, right now. and like you said, there was not there's nothing unethical.

Tad: and we can we can be so honest about and

Sarah: i think what

Tad: yeah. i was gonna say we can be so honest about look. it's a really tight time. here's what's going on on our family. we need some money, and so here's a sale. the thing i would caution against, though, is there i think there's a three strikes in your out rule. i have seen this with a number of local businesses. and maybe, you know, you and people listening can identify with this, where there's a business in town. they're a cool ethical restaurant, grocery store, shop. everybody loves them. everybody loves the owner. everybody knows they're just doing the right thing, but their business sense maybe isn't the best. and so then at a certain point, they put out the call and they say, we need the community come together and support us. please come and shop. you know, we're not gonna be able to pay rent. and the community rallies, and it's one of the most beautiful things. and you see everybody showing up, and it's a real festive atmosphere, and everybody's so happy to support this business. then that's strike one. strike two. six months later, they're in the same place. and it is half or a quarter of the response. the third time, six months later, a year later this happens, it's it's crickets. mhmm. so it's this is not stuff you wanna do often. and, you know, while you're creating that space and hustling, it's really critical to also be looking at how did i end up here? what foundations were missing that delivered me to this state? now sometimes it's just life circumstance, and it's not something you need to be scared will repeat. but it could also be an indication you haven't set up your life with enough bandwidth to deal with the inevitabilities of life. right. you've got nothing in savings. you've got no extra time in your life. and i've seen this with people where, again, i think most people can probably identify somebody specifically, and it might even be, you know, yourselves listening to this. there are people in communities who sort of carry the community. they're the ones who host all the events, they're the ones who are leading the fundraisers, and they seem to take everything on their shoulders. and often, this is done, though, from a collapsed place, from a, like, my needs don't matter, but the world's needs do. and they give and they give and they give, and they eventually snap. and they snap at people, and they can end up, you know, very lonely because there's so much resentment and bitterness in them that nobody else is helping, but they actually haven't slowed down enough to allow people to help them. so it's it's so important that we're also working on the foundations. you know? i i know you have your own your model, and i've got mine around what we think those foundations are. but if those things aren't in place, boy, there's no these fast cash tactics are not the fix

Sarah: no. yeah.

Tad: at all. they're, they're, a stopgap. they're triage medicine, but we need to get the foundations in place.

Sarah: i think what they do and, i think it's very smart of you. i think they create awareness, you know, is like, oh, you got my attention. right. it's a topic where it's like, oh, you got my attention. and then you come up, come in with the spaciousness and people are like, what? ah, okay. so this is yeah. we're working on the short term strategies while also creating the foundation for the long term strategies, which is yeah. it's brilliant.

Tad: which is yeah. which is worth people thinking about in their own businesses is because i know all of us, we wanna help people, like, really solve the thing. and so often in our marketing, we're speaking to these much deeper things than people are even thinking about. one example of this that i love is a guy from the netherlands, hovart van ginkel, who's a, nonviolent communication, consultant. and he got brought into a school, and the school, the dynamic was the teachers had a very aggressive, sort of violent, not pleasant communication style. but this is the challenge. he can't go in with a nonviolent communication class to people who've never heard of nonviolent communication who don't think they're violent communicators. so instead, they did the i thought it was one of the most brilliant moves. they said, it's a workshop on how to deal with difficult parents. now in that workshop, of course, it was also revealed to them that perhaps they had their own, difficulties, you know, they had their own struggles and but they they led with something that was an actual urgent thing from the side of the client. so it's worth thinking about, is there something with your clients that maybe you've said, no. that means they're not a fit. i'm gonna turn them away because that's too urgent or it's too, surface or that's not what i wanna work with. that you know, another example of this was, another nonviolent communication, woman. she's a client now. and she's come up with a a workshop on screen time agreements that stick, i think it's called. and so for parents, i mean, do they wanna go deep, deep, deep into the depths of nonviolent communication and all this? yeah. some, but most don't. but a lot of parents are interested in screen time agreements. and then if she can say, look, this is actually one of the biggest sources of conflict, and speaking of conflict, here's some other thoughts on conflict. or bradley morris, my colleague, he did a he had a workshop where he got off eight years ago, he got off social media entirely. he was sitting up on a hill on salt spring island looking at the sunset, and his initial immediate thought was this would make a great social media post. and he just realized, oh my god. the machine has hacked my brain. yeah. i'm looking at the world through its eyes now of the algorithm. so he went home and said, celeste, his wife said, i'm getting off social media. he got off. and he so he created a webinar about this called how to market without social media. and he, put that out. i hosted him and we had, like, a thousand people sign up, but we had to get our friend's zoom account because i just couldn't handle that many people. and i said, bradley, you got to do this over and over again. but again, this was, what he wants to talk about is this partnership marketing, this long term relationship building thing, but the the thing that people are feeling

Sarah: more yeah. it's a classical, sell them what they want and then give them what they need. right? that's that's the thing. and then it's yeah. we keep doing like, even myself, like, keep doing it wrong because we're like, oh, this is this genius concept. and and people are like, they don't want a concept. they just wanna solve their their immediate problem.

Tad: yeah. and once and then once we have their attention with the immediate problem, we can then open the door and say, here's what that's really about. here's what's really going on. so, yeah, if you're struggling in your business and it's a recurring thing and marketing is just feeling terrible for you and business feels awful, and you're not making money, you're not getting enough clients, you might just think it's about this, but it's actually got these five or six other pieces that you're not even thinking about. and if we can get in front of them and make that case, that's great. you know? but it's to me, it connects because it's those kinds of offers more likely to get a quick response from people. you know, they're more likely to generate cash flow quickly rather than the, you know, come and learn my deep philosophy on life and business or or whatever it is. yeah. and yeah. so it's i was gonna say the key is you gotta if you sell them what they want, you actually have to deliver on that because otherwise it's a bait and switch. this is the unethical move is come to my workshop and learn fast cash tactics, and when they arrive, it's like, how couldn't you be thinking about fast cash you on ethical pieces?

Sarah: so let's talk about this workshop because that was gonna be my next question. right? it's like, well, so so so because we are hosting a workshop together where you're gonna be speaking about how to make money quickly and ethically. and, yes, you'll address the space and spaciousness. but then, yeah, tell us what what else you'll cover in that workshop.

Tad: we're gonna be going into ten different, tactics. ten of my i think there's thirty six that i've gathered over the years, but just due to time, i think we'll get into ten of them. and these are ten of my favorite tactics that just work, that my colleagues use, that they give to their clients, that i've used self, that i passed on to clients, and that people have generated, lots of money real quickly. so, and i'm not talking tens of thousands necessarily, but, you know, a few hundred here, a few thousand there, getting i

Sarah: think it always depends on the kind of business you have and what kind of offerings you have. that's that's another ethical thing, right? it's like, well, if you're promising thousands of dollars and yet all i'm selling is, you know, ebooks, then obviously i'm not going to be able to make that kind of money. but it depends. yeah.

Tad: yeah. yeah. so that's what we're going to get into is some of my favorite, my my top ten, tactics that i think, most people would take and probably just use for a lot of people, they could use it tomorrow, and it would bring in money tomorrow, or within a week or so. you know, this is not stuff that needs enormous setting up now. of course, the clearer your niche is, the clearer your point of view is, the better set up your offers are, the better these things work. but they still work, you know, in the short term anyways.

Sarah: mhmm. yeah. well, i can't wait.

Tad: so i'm excited too.

Sarah: please, if you're listening to this as always, you know how these collab workshops work. it's, this time is tad and i. i'm hosting. tad is the one speaking. we're going into breakout rooms. it's real intimate and you get to really, you know, roll back your sleeves and and work on something. it's not just a a webinar where tad is talking for ninety minutes, but we really get into things. so and obviously from that ethical, humane point of view. so, i think it's gonna be real good. so if you're excited as well, sign up at humane dot marketing forward slash workshop, and we'll see on december fourth. i can't wait to continue this conversation with you, ted. thank you. amazing.

Tad: wonderful. thanks for having me.

Sarah: thank you.

Speaker 2: i hope you got some great value from listening to this episode and see how you can do marketing in a ethical and humane way even to generate some quick money. we'd love to see you on december fourth for the make money quickly and ethically workshop. again, it's a ninety minute really hands on workshop inside our community. you can sign up now for a donation at humane dot marketing forward slash workshop. and otherwise, tad also has a free starter kit with many resources at marketing for hippies dot com forward slash starter dash kit. and if you're looking for others who think like you, then why not become a member of the humane marketing circle? you get access to these collab workshops for free, and we also meet once per month in a member meetup that is organized by our members. find out more at humane dot marketing forward slash circle. and you find the show notes of this episode at humane dot marketing forward slash h m two hundred. just realized that this is the two hundredth episode. so humane dot marketing forward slash h m two zero zero. and on this beautiful page, you'll also find a series of free offers as well as my two books, marketing like we're human and selling like we're human. and soon, very soon, beginning of next year, you'll be also finding, business like we're human there. i'm finalizing everything right now. thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. we are change makers before we are marketers, so go be the change you want to see in the world. speak soon.
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Overcome Tech Overwhelm & Boost Efficiency
1 nov· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode, I’m joined by Avital Spivak, an online tech coach and certified business manager, to discuss how heart-centered entrepreneurs can overcome tech overwhelm and use tools to boost efficiency.

Avital shares her expertise on aligning technology with your business values, building a solid tech foundation, and approaching tools as trusted partners that enhance, rather than complicate, your work.

Whether you’re tech-savvy or tech-shy, this conversation will empower you to confidently choose and manage tools that free up time and create space for being more human in your business.
What we covered in this episode: How technology can serve human needs rather than the other way around. Ensuring that we’re building a solid foundation of our business tools before adding new technology. Evaluating new tools that align with our business paradigm and values. Approaching tools as if they were team members, ensuring they complement and enhance our work. Strategies for overcoming tech overwhelm by starting small and focusing on what’s needed. Choosing the right person to help with tech. A sneak preview of the Collab Workshop on November 6th
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Overcome Tech Overwhelm & Boost Efficiency

Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing.

Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane.

marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.

Hello friends. Welcome back to another episode of the humane marketing.

podcast. Today's conversation fits under the P of partnership. We're partnering with technology and tools, and I'm speaking to Avital Spivak. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala.

And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the [00:03:00] Humane Marketing version of the seven Ps of Marketing at Humane. marketing forward slash one page, the number one and the word page. And just a reminder that humane is with an E at the end.

That's not always obvious for non English speakers. So it's not human marketing, but humane. It comes with seven email prompts to really help you P's for your business. I'll tell you more about Avital in a minute, but first allow me to plug my awesome business book alchemist program, which starts on November 14th, one more time.

So this is a program for what I call a renegade authors. So authors want to be authors who are writing a book for the message, for the change, and not only to call themselves bestselling authors. So, in these eight weeks together, [00:04:00] we'll refine your big message, get clear on your ideal reader, build a solid outline for your book, and then also create a marketing plan for it.

So, it starts on November 14th. It lasts officially for eight weeks, and I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing, and one of the members already submitted A chapter to a multi author book and it's just been published and she keeps writing now her own book as well, which is amazing.

The program comes with an evergreen video course portion and extensive workbook to help you reflect and work on your book as well as Eight live calls in which we go deeper into the content and start planning and working on our books. And after these eight weeks together, you also have [00:05:00] the opportunity, if you want to, to join that BBA book collab where we meet monthly because it really helps to have that accountability and community to hold each other accountable as well.

So if that speaks to you, if you know deep down. You have a book inside of you, and let me tell you, it's never the right time to write a book. Just kind of like, it's never the right time to have a child. Maybe now is the time. So check out the details at humane. marketing forward slash BBA. And let's talk.

Book a call to talk to me about whether this is a good fit for you. I'd love to hear about your book idea. Okay, so back to today's episode. Avital Spivak is an online tech coach, certified online business manager, and computer engineer. For 15 plus years, she has been breaking the myth [00:06:00] that people who did not grow up with technology cannot get comfortable with it at any age.

She's a martial artist, multilingual, and enjoys helping clients from everywhere around the world get unstuck with tech so they can grow their business with confidence. What we covered in our conversation, how technology can serve human needs rather than the other way around. Ensuring that we're building a solid foundation of our business tools before adding new technology, evaluating new tools that align with our business paradigm and values, approaching tools as if they were team members, ensuring they complement enhance and enhance our work.

Strategies for overcoming tech overwhelm by starting small and focusing on what's needed. Choosing the right person to help with tech. And then also a sneak preview of the collab workshop on November 6th. [00:07:00] That's right. On November 6th, Avital comes into our community, the Humane Marketing Circle, and will help us in a 90 minute hands on workshop to get more familiar.

And get more used to tech and also kind of build that foundation and map it out according to our needs. So if you want to join us after listening to this episode, please go to humane. marketing. com forward slash workshop. And you can join us for a small donation inside our community. All right, let's do it.

Here's Avital and I talking about tools. Enjoy.

Hi, Abital, so good to have you on the Humane Marketing Podcast. Welcome. Welcome. Hey, Sarah. Great to be here. Thanks for welcoming me. Thank you. All right. Tools and technology. That's our topic today. One of my favorite topics, actually, I, [00:08:00] I'm a big tech fan and AI and people kind of always Find that interesting because I'm, as you know, I'm talking all about human and being human and being humane.

But I really feel like they go together and we can discover or kind of dive deeper into that later in the conversation. But I want to start with you and this topic of. Yeah. Technology. What, what brought you, like, what made you focus in on that topic? That's my first question. And then why is that such a struggle for so many entrepreneurs?

So two questions for you. So what brought me here is many years as a software engineer and a team leader. So I've been in the tech space for many, many years. But also I've been an [00:09:00] educator even longer than I've been an engineer. I've always liked having people ask me questions and, and come back with something for them to get them unstuck and into the next step.

It's been a lifelong since I think I remember myself in the third grade already helping. other kids in my class with their problem with their mom and the problem with homework and their problem. So it's always been there. Every team that I've been on, I became the person who onboards people and et cetera, and shows them what to do.

So both of these came together as an entrepreneur. To help solopreneurs with their technology. For me, and it's interesting that you said that your interests are in tech and people, because for me, this comes together because the technology is here to serve us. It's not separate than the human. [00:10:00] And I think a lot of tech troubles, to go into your second question, a lot of tech trouble comes from ill fitting matches.

So when we forget the human part of the equation and we focus, let's have the tech that can do that thing. Wait a minute, there's a human in the equation. If we don't fit the text to the human, it's not going to work. Yeah. That's why you're here on this podcast. I could get, I knew you know, when Sophie Leschner introduced us, I'm like, yeah, there's gotta be a good fit here because obviously there's, there's.

A lot of tech gurus out there. But you're right. It's the technology that needs to go together with the human being and being able to adapt and adopt the, this technology and fit them into our humanness. [00:11:00] That's the, that's the key really to, to making these things work for you. Right. I think that's a, a big part of what you're saying is also like.

Make sure you choose the tools that work for you and not just because someone recommended a new shiny object that you have to now also use that thing as well. Very true. And really tools have been an extension of humans for many, many, many years. We can go back, you know, to using stones to carve things.

But I like to do my, another passion of mine is martial arts, Chinese martial arts. So I would say that the sword is an extension of the person you have to, the sword doesn't work by itself. And for it to work well for you, you need to hone it, you know, like to hone your skills to, to, to. [00:12:00] Get the tool in good shape to get yourself in a good shape to become a team and work together.

If you don't become one with your sword and the sword doesn't fit you, you know, it's not useful at all. Right. So, so the tools are an extension of ours. They come to serve our needs. And for that to work, we need to give them, you know, we need to be good team members. We need to give them what they need in order to serve best.

Right. Maybe this, for someone who's completely opposed to, or even kind of scared of technology, that may sound a little abstract, right? So let's, let's give them some specific. examples, like for you, when you talk about tools for solopreneurs, give us one or two examples of these tools, and then I can share some of the tools that I use as [00:13:00] well.

So I'm not going to go with a specific tech tool, but I am going to go with the computer. As a tool, so we use the computer as part of our tool, right? But if we don't know how to wrangle the windows to do what we want, if we don't know how to respond. So I'll jump into a different piece a little bit because I speak about a lot about computer land.

This is me as a human being entering computer land and it's somewhere where there's the culture is different. The language is different. Part of that, to give the specific example you're looking for is that I interact with computer land on a flat screen. Everything goes. Starts with the eyes. So if my tools want to [00:14:00] talk to me, they have to put something on the screen that I can see.

And we've all seen those, you know, little boxes that come up, right in front of your work, and ask you something. And our first instinct is to just, you know, go away. Click, click, click, click, click, go away. But if we remember that that's the only way that our tools have to speak with us, then we might start paying attention.

Here's another source of problems is we send away the messages to tell us there is a problem. You need to do something about this. Here's a guide of, you know, here's your next best step. There's a lot of conversation going on. If we ignore it. we get into trouble. So specifically, I help people start paying attention to those.

And really, [00:15:00] it's not that you need to read each one, because like walking down the street, you don't talk to everybody that comes and asks you a question or tell you something, etc. You make a decision. Is that a person that's relevant, and they need to listen to what they say and respond? Or is that somebody that.

I need to ignore. So when that thing pops, the first thing is not to read or to make it go away. The first thing is, where did that come from? Who's talking to me? That, that, yeah, that really makes me laugh because I. Probably 9 out of 10 times, I'm the person who closes those things, right? Because, and I tell you why, Avital, because they.

They're not using a very human language, like they're speaking to me as if I was another piece of technology. So I think message to, you know, whoever humans are programming this technology is to [00:16:00] use a more human language in those messages as well. Because then we can actually communicate, but, but right now all these messages feel like, I have no idea what you're saying.

Sounds bad. So I'm going to close it. But I agree. And that's you who are passionate about technology and likes using those things, right? And you close nine out of 10 without reading, right? So it's definitely a very common thing. What I do with my clients is I tell them, take a picture, send it to me. I'll tell you what they're saying.

And what happens is Those things stopped coming because a lot of them come back and back and back because we haven't responded, right? So what do you do when you know, if I have a team member, they're trying to tell me something and I'm not responding Hopefully they'll try again and again and again, right?

So when we respond a lot of time those things go away Right. If we don't respond, they pile up and then you have things [00:17:00] taking your screen space, taking it away from your work, distracting you. What I was more thinking of is, is tools like, you know, zoom, for example, that we're recording our podcast with, or technology like my mic that I need to know how to, you know the levels of the, of the microphone so that the sound is, is, is good.

All of these other technology tools that again, help us to be more human with, you know, someone across the ocean that I can now talk to where before or. You know, for someone who doesn't know how to use these tools, it becomes difficult. Other tools that solopreneurs probably often need to learn how to use it are like email providers even just the Google suite and all of these technology things that we're using all the [00:18:00] time.

And even if. We are not, if we're choosing not to use them in our own business, the minute we collaborate with other people, we're often confronted with having to use them. I see that in one of the volunteering teams I'm in right now. And it's a challenge because it's like, Oh, I just took it for granted that everybody knows how to use this.

But. Obviously that's not the case. So yeah, tools are everywhere. So here are, here are my top things. So first is the computer. You have to learn to talk to it. Then we have the browser, how to use the internet well with tabs and bookmarks and not lose your space and not be afraid to search and all that.

Then we have zoom to collaborate and communicate. Then we have files. Where do we put our files or storage? Where is everything? How do I find it again? And like you say, when [00:19:00] collaborating with others, then suddenly we have Google Docs. And there's a lot of people who, you know, you put the link to a doc and that's very common way to share information and, and collaborate in writing.

And there are people who are very uncomfortable with that. So I create tools like little courses and things like that. One of my courses is navigating Google land. So that people can collaborate easily, but, you know, actually learn to do it because it, it's very challenging to get started when you don't have the basic blocks.

Yeah. Yeah. Yeah. And even people who are versed and know things, they might be missing some of the basic blocks without knowing it because they find all sorts of workarounds. [00:20:00] But it creates inefficiencies and it creates a little level of, I'm not sure if next time I'll be able to do this. And it really makes the daily life hard.

I see what you're doing. And I, I feel myself feeling a little bit impatient because I'm like, Oh, but I thought we're going to be talking about, you know, these techie tools, but I see completely what you're doing. And you're like, well, we have to build the house. We have to build the foundation with. If, yeah, with how to, yeah, have a filing system, maybe on your computer files, but also in your email file, email organizing, all of these things that are, it's true.

It's part of the foundation. Why would you want to use something very techie if you don't have that foundation yet? Right. So, so that leads me to the, another question. So, so [00:21:00] then. Okay. We were building this house with the foundation. And yet we're healing, hearing from everywhere. Well, you should be using this tool now and this app and this, this other shiny thing.

So once we have that foundation in place, how do we then make decisions about what to add to our foundation of the house? If we continue with that analogy. Yeah. Excellent. This is the next place, right? So so at this point, once we have, we made sure that the foundation is solid, then we want to start from the human and the company.

What are my needs? What is it that I need to do? Because if I just start listening to everybody that tells me you need this, you need this, solopreneurs need this. I use that. We get lost and we might start trying things and get into trouble. Right. Many [00:22:00] of us know enough to get ourselves tangled and the way to decide and I have a tool for that, which I can talk about in the workshop, right?

Exactly. We'll talk about in the workshop that helps you map your needs to your tools. Okay. Because that's really the way I approach this is looking at my tools as a team. So I need a team to help me with my business needs. And what are my business needs? We don't go out and start taking people because somebody said, Hey, this guy's great to work with.

Okay. Let me employ them. We don't go about building our human team like that. It's like, what do I need a person with? Is that person? Okay. So they're great to work with. Do they fit me? There's an interview process. There's a, you, you want to know who you're bringing in rather than try and bring all sorts of things because they might be able to help.[00:23:00]

There's a cost, even if it's not in money, there's a cost in adding just anybody and everybody to the team. Even for a trial period. It disrupts something. And when, when I tell people to start thinking about anything they know about team building, because all of us that are, let's say above, let's go with 30, all of us older than 30 have seen some teamwork somewhere.

And even if they didn't build the team, they were part of teams and they know what works and what doesn't work. We all have experience. Let's use this experience to build our tech team. And when we start thinking of Our tools as what actually serves the need it starts being a good fit and it starts being something you can use.

So that's where I start. I start with, let's say what what [00:24:00] your needs are. And now let's interview the tools that everybody's recommending according to that. I love that. That is so aligned with everything we, we stand for it, humane business and humane marketing, because it, you know, humane marketing also starts with ourselves, like, who are we, what's our story, what's our values, what's our worldview, and then how do I bring that to my marketing, to my business so that it reflects.

And resonates with the right kind of people so that they feel attracted by who I am. And so you're telling me now, and this is so beautiful that we're going to listen to ourselves first again to our needs our business model, because all of our business models are going to be different. And, and then from that place, [00:25:00] look at the tools that are out there and available and see well, which one fits just because everybody's using MailChimp doesn't mean that I have to now use MailChimp and, and use, you know, even have an email list.

Maybe I don't want to have an email list. So yeah, looking at my needs and my business needs first, I like that a lot. I'll give you a specific example. Many people use a. Tools that are different ones, but tools that would post things for you in social media. Right. And maybe you give them kind of the same post, go ahead, schedule it and post it everywhere, but.

And that sounds efficient and sounds helpful and it feels good, you know, this tool is going to post for me. I don't have to spend my time there. But when we're thinking about the other side, which is in part humane marketing or in part [00:26:00] what, how is the tool fitting my values, depending on my values and how I see talking to people, LinkedIn has a very different style and vibe and environment for conversation than in Facebook, for example.

And Facebook is different than Instagram and they're all have a different environment, right? So sometimes posting the same thing to all of them wouldn't necessarily make sense and, and using a tool that would do it for you rather than I like part of my value is the conversation and the relationships that I create with the people that I serve.

And when I'm posting on LinkedIn, I'm there to respond to comments and I'm there to respond. And I don't use my VA to respond to comments because I want to respond in my voice and the way that. You know, depending [00:27:00] on people's questions and comments, I want to respond. It's an extension of the post and that's the conversation.

Right. At the same time, I have my VA post things like reminders and all sorts of things that are, I've written in my voice, but it needs the extension. Then I can use an automation or a person or anything to, you know, for wider reach. Right. Yeah. So I don't know if that makes sense, but for example, choosing a tool to do the automation of posting or not.

would depend on how I see what I want to do on social media. Yeah. Yeah. And I was thinking like even further, like if we look at our values first, which is this inner work, right? And then we look, we figure out our needs and then we find. Let's say two different tools. One is kind of the traditional [00:28:00] tool to just make money or profit oriented.

And one is a tool with great ethics. It, you know, plants, like I'm thinking of a browser, for example, can remember the exact name I'll look it up, but it plants trees for whenever you use it. You know, and if my values are kind of in alignment with that, then, well, it's a no brainer. Of course, I want to plant trees while I'm browsing, right?

And there's other implications that our values kind of dictate. It's like, well, I don't want to use a tool. For example a criteria could be that immediately. Makes people take out their credit card for a free trial. I've noticed myself, it's very hard to actually find a tool that kind of is already sinking in this new paradigm, new [00:29:00] business, like we're human orientation.

But eventually if enough people give that kind of feedback back to the developers, I'll. I'm hoping that there will be new tools out there that are also aligned with ethical behavior, et cetera, et cetera. So, so it becomes even more important. Yeah. I check usually who owns the company. I like, you know, it's a combination really, but if the company is not well behaved according to values that are, you know, close to me, I, I don't want to use it.

Exactly. Yeah. So that's important. Yeah. Yeah. And I like, you know, there's also external measures like B Corp. I don't know if you're familiar with big corporations. Yes. So that those. Those are helpful to make a decision, right? Yeah. Of course. Yeah. Any kind of [00:30:00] label that immediately tells you, okay, my values are aligned.

Yeah. Yes. Yeah. So what would you say for someone who's listening and who is now, you Or has been in complete tech overwhelm. What are kind of the first steps you advise clients to think about when they're in tech overwhelm on how to simplify their use of tech? I say a few things, but the first thing I would say is disconnect for the tech for a moment.

And realign yourself with yourself. Think of why did you get into the tech for the, in the first place? What is it that you wanted it to do for you? And then start from there. So what do I want it to do? Do I already have something that can do it just kind of like start small [00:31:00] and there's nothing wrong with starting with paper calendar and you know, whatever you need to do to run your business.

And just take things slowly. And because tools, you know, tools are only as good as how you use them. So even if you take a tool that can do a thousand things, maybe you just need two things from it. Just learn to do those two things. You don't need the whole thing. So don't go there. So I would say that's even before you try and find somebody to work with.

Because in the tech overwhelm, just pull back. You don't need all that avalanches too much. We have marketing, we have more food available to many of us, unfortunately, some not, but many of us that [00:32:00] are talking now about owning a business, et cetera, we have way more food offers than we ever could use or consume.

And it's an overwhelm, right? But we've been training for many years to bring in only what we need or mostly what we need, et cetera. It's the same similar skill. It's an avalanche. You don't need to listen to every commercial, every recommendation, every listen to your needs. 1st, 2nd thing I want to say, and that's really important. For people who are uncomfortable with technology or, you know, comfortable, but got into trouble, we need some help trying to fix. Your knowledge or your ability or whatever by yourself, it's sometimes very challenging and time consuming. You might get a shortcut by working with somebody. [00:33:00] Be very, very choosy who you work with, who you get to do, do it for you, because we want to kind of like, okay, you do it.

Be very careful because they don't know your business. Like you doesn't start with it. It starts with you, your business, what you need. And. Ask for help only from kind people. I know that sounds maybe weird in a business conversation, but the first year, exactly. The person you deal with is more important.

Well, not more in the sense of, but if you have two people to ask, go with the person that you're aligned with, that. Kind that is not judgmental or blaming in any way about what you're doing and what you're thinking and what you know and don't know, because this is. [00:34:00] Challenging enough without adding somebody being a bully around you and tech doesn't need bullies.

Unfortunately there's, there are some, so just don't choose to work with them. Thank you. Yeah. Before we wrapped this up, I'd like you to give us a sneak preview of what we'll be working on during our CoLab workshop because we have this chance to have you in our community, the Humane Marketing Circle, and we'll do a 90 minute roll your sleeves back kind of hands on workshop with you, which I'm very excited about.

So tell us a little bit what we're going to be doing there. Okay. So we're actually going to be doing the things we spoke about before here today. And we're going to, I'm introducing a map, which is a tool that we can use. And [00:35:00] this map will help us match our existing tools to our existing needs and see where the gaps are, where there's duplicates, where, how things work and that don't work, and that goes a long way to bring that.

Tech overwhelm and the mess in our head, first of all, into a visual form. And then we can start making decisions and evaluate. And what's fun in the workshop is that we also help each other see. So sometimes we put things on the map. It's so close to home that we don't even see what's visible to everybody else there.

So it's kind of fun to do this together and to start learning a little bit. About our own system and where we can simplify. Yeah, I, I, like I told you in the beginning of this conversation, I love tech and I use a lot, but I've never, you know, [00:36:00] mapped it out. So I'm personally super excited about that.

And, and for me, it's probably going to be more about simplifying. So maybe getting rid of some of the tools or, or combining them rather than adding more tools. But who knows, I'm, I'm looking forward to it. And, and like you said, it's very much about the human conversations as well as, as for all our collab workshops.

But I think especially for the, this one, so that we can counterbalance the, the tech and the mental in essence, so. So yeah, this, this workshop is on November 6th, so please join us there in our community for a little donation. You can join us and the link is humane. marketing forward slash workshop.

Cannot wait. Avital, you also have a freebie on your website, so please do mention where people can find you. Tell us a little bit about your freebie and Yeah. Anything [00:37:00] else you'd like to share? Excellent. So my website is vitalweave. com and when you go there, you can find a freebie right there on the bottom, including some details, but what it is, is my best three tips that are non techie that will check, change your tech life.

Starting today, and they seem very simple and almost like, why is she telling this to us? But these tapes were curated from my clients who come back two years later, three years later, and say, you know, the most valuable thing that you taught me is that's where I got those three So they're misleadingly simple.

I love that. That's great. Yeah. Well, thank you so much for being with me today to talk about [00:38:00] tools and tech and looking forward to this workshop on November 6th. Excellent. Thank you. Thank you, Avital. Thank you, Snara.

I hope you got some great value from listening to this episode. Please find out more about Avital and her work at vitalweave. com. Or even better, join us for the 90 minute hands on workshop on November 6th. You can sign up at humane. marketing forward slash workshop with a small donation because you're going to be inside the Humane Marketing Circle community. By the way, if you're looking for others who think like you, then why not join us in the Humane Marketing Circle community? You get access to all of these collab workshops once per month for free, as well as all the past workshops that are in the recording library, as well as another [00:39:00] monthly call where we connect with the community members and As of two months ago, I think the community calls are actually community led, so they're led by a member of the community, and they're also topics that came from the community, so they're all having to do with business building and marketing and selling.

But all according Oh, Oh, Oh, values. So again, find out more at humane. marketing forward slash circle. You find the show notes of this episode at humane. marketing forward slash H M 1 9 9. And on this beautiful page, you'll also find a series of free offers. The Humane Business Manifesto and the Free Gentle Confidence Mini Course, as well as my two books, Marketing Like We're Human and Selling Like We're Human. you so much for listening and being part of a generation of [00:40:00] marketers who cares for yourself, your clients, and the planet. are change makers before we are marketers. So go be the change you want to see in the world. Speak [00:41:00] [00:42:00] [00:43:00] [00:44:00] [00:45:00] [00:46:00] [00:47:00] soon.
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Partnering with AI in a Human(e) Way
18 oct· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode of the Humane Marketing podcast, Sarah speaks with Marc Winn about how AI and automation can enhance human interactions and support meaningful connections when used with the right intentions.

They explore the impact of AI on marketing and the workforce, reflecting on how businesses can shift from manipulation to empowerment.

Together, they discuss the ethical implications of AI, the role of marketers in creating positive and healing stories, and how heart-centered entrepreneurs can embrace technology to build community, foster trust, and stay present amidst rapid change.

This episode is a thoughtful guide for those looking to partner with AI in a human(e) way.
Here's what they talked about in today’s episode: How AI and automation can enhance human interactions and marketing, and the importance of using these technologies with the right intentions to support meaningful connections. The impact of social media, AI, and automation on the workforce, questioning the future of employment and the potential for a reevaluation of what we sell and how we find meaning in our work. The ethical implications of AI, particularly in marketing, and the need to shift from manipulating people's subconscious drivers to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI. How businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes. The importance of focusing on the present and using AI to create deeper connections, rather than amplifying attention-seeking behavior.
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Parterning with AI in a Human(e) Way

Intro with music NEW 2022: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing.

Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane.

marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.

Sarah: Hello friends. Welcome back to another episode of the humane marketing podcast. Today's conversation fits under the P of partnership. We're partnering with AI. Yes. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the Humane [00:03:00] Marketing version of the 7 Ps of Marketing at humane.

marketing forward slash one page, the number one and the word page. And this comes with seven email prompts to really help you reflect on these different Ps for your business. Before I introduce my guest today, just another reminder that if you're playing with the idea of writing a business book about change, you might want to consider looking at my Business Book Alchemist program.

I'm only running this once per year, and not sure if I'll run it again next year unless I'll write a fourth book. I'm finishing my third book with this cohort, and in the eight weeks that we have together, we'll refine your big message. Get clear on your ideal reader. Then build a solid outline for your book and also create a marketing plan for it.

The program starts on [00:04:00] November 14th and lasts officially for 8 weeks. I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing. It comes with recorded video lessons, so homework, a workbook as well, But also live calls where we connect and have time to really exchange on our big message and the book writing.

So check out the details. If you're interested at humane. marketing forward slash BBA and book a call to talk to me about whether this is a good fit for you. All right, back to today's episode. So my guest today, Mark Nguyen, is a dedicated guide and mentor, helping individuals and organizations navigate the complexities of our modern world.

With a focus on fostering innovation, [00:05:00] building social capital, and nurturing a sense of togetherness, Mark's work is transforming communities and inspiring countless people to reach their full potential. I Mark is the co founder of the Dandelion Foundation, an initiative aimed at creating a better future by leveraging the unique strengths of small island states.

He is also the mind behind the 50 Coffee Adventure, a project that encourages meaningful connections and conversations to drive social change. So join us as we dive into Mark's insight on human centered AI adoption and his vision for a more connected and innovative world. Here's a summary of what we talked about in this episode, how AI and automation can enhance human interactions and marketing.

and the importance of using these technologies with the right intentions to support meaningful connections, the impact of social [00:06:00] media, AI and automation on the workforce, questioning the future of employment and the potential for re evaluation of what will sell and how we find meaning in our work.

The ethical implications of AI, particularly in marketing and the need to shift from manipulating people's subconscious to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI, how businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes, the importance of focusing on the present and using AI to create deeper connections rather than [00:07:00] amplifying attention seeking behavior.

What's funny is that it is only after the episode finished recording that we found out how to apply AI in the form of a background noise cancellation on Mark's Zoom account. I did my best and used all the AI tools I know to make the sound experience as pleasant as possible. But if you do hear some background noise, just appreciate the humanness of this episode.

Let's dive in.

video1863576471: Hey, Mark, so good to see you again. You already had a good laugh,

Off, off recording. So I'm sure this is going to be a, a fun and hopefully also inspiring conversation for, for people listening. Welcome to the Humane Marketing Podcast.

Thanks

Sarah: for having me.

Yeah, it's a delight. Always a delight talking to you and, and like Rachel shout out to Rachel if she's listening, cause she's the one who introduced you having me.

The other way around and, and I [00:08:00] really, she, she told me like, Oh, every time I talk to Mark, it's like blows my mind. I'm like, Oh, cool. I want to talk to him. So we did. And now here we are talking about AI and human and whether that, you know, there's anything ethical about that. So yeah, let's dive right in.

If you're. open to that?

Marc: Yeah, I suppose probably the place to start is kind of what really the moment of realization for me that, that we needed to start having deeper conversations about it. Think I, I ended up in Silicon Valley maybe 11 years ago at a place called Singularity University, which was a place that teaches people about all of the crazy technology that's now arriving and the fact that it was going to arrive far faster than we realize.

And so I learned about all of these crazy, fabulous, amazing tools. And it blew my mind. And it took me seven days to get to sleep [00:09:00] again after kind of hearing about the craziness that's arriving. And I was getting the plane home and I stayed in San Francisco the night before, after doing it. I, I I was walking past the Twitter head office.

And or near in that area. And I just was thinking that there were tens of millions of dollars being raised to deliver food to that building. 10 minutes faster or three minutes faster or something like that. But meanwhile, there were people homeless outside for drug addiction and things like that. And I started to really question and this is at the forefront of innovation and technology and things like that.

And yet, and all of this money going into stuff, but right outside, there was stuff that really mattered that Was being left behind and so I think for the past decade a lot of my focus has really been around how do we bring together this very kind of human world with this [00:10:00] extraordinarily incredible possibility in a way that we don't get some of the unintended consequences of our actions and how does governance itself. Do you know, how do we regulate all of that? And how do we realize that the, the solutions may be arriving in different silos to the ones where we're currently managing for them. And there's, you know, there's some very, very smart people doing some unwise actions. Things in the world.

And so in this world of artificial intelligence you know, there's a deeper call for artificial wisdom, maybe, or birth of wisdom. And so, you know, a lot of my work in the last decade is really about, you know, the intersection of where humanity meets technology. And this idea of something new feels like it's being born and and many of our old systems are [00:11:00] collapsing under the scaling complexity of, of, of the era we're in and and, you know, deep down, we all feel like something isn't right. And, you know, I used to be a marketer myself you know, I know this is a marketing community and a direct marketer, you know, really focused on data driven insight and conversion and all the kind of standard of marketing stuff, but, but essentially underneath it all, we were kind of using people's subconscious to, drivers and fears to manipulate them into our desired outcomes.

And I started to realize, well, you add AI to that, infinite power and superhuman persuasion. And at the time, 11 years ago, I saw things like Cambridge Analytica. I saw things like Trumpism arriving before Trump even arrived. And ultimately that's the whole world trying to manipulate other people. To do what they want to do rather than what is in our [00:12:00] individual best interests, you know, be it The amount of time we're on screen time having all these amazing behavioral scientists and neuroscientists leveraging Ever more powerful tools to get to do things that aren't necessarily Thriving be it the newspapers pulling us in with huge headlines or clickbait or all of this kind of thing and so I felt that my own gifts were part of the problem When I started to think about the amplification of of what what I know.

So many ways. I started to move away from. You know, manipulating others into empowering others to to. To be in their own wisdom and to do things in their individual and collective best interests. And then how do you actually build a mode of governing ourselves from that place? So yeah, I'm 10, 11 years into that process and I probably have more questions than answers.

But these are incredible, amazing tools that do we have the wisdom to use? To use them wisely. [00:13:00]

Sarah: Yeah. I think that, that really is the big question, right? Because like you, I'm fascinated by the intersection of the human versus the artificial intelligence and people are sometimes quite surprised because I talk about all things human marketing, like we're human selling, like we're human.

I'm writing my third book business, like we're human. And, and yet. To me, artificial intelligence is an integral part. That new paradigm that I love to talk about because in my view, it actually helps us to be, or to go back to be more human. And so I guess I would like to have your perspective on that as well, because right now there's two opinions.

The one that says, well, AI or chat GPT in marketing is, is just there to dehumanize. everything and [00:14:00] it dehumanizes the interactions and it dehumanizes the, the, the, the messages. So is that true or is there another way to use AI to actually, you know, make that humanness come out in a different way?

Marc: So it's all about intention for me. Like the same tool used with misaligned intention. Can deliver vastly different outcomes. And so it's like, it's not really the tool that's the problem. So if I'm using it, I need to create more time that I can pay, spend time with another human being in deep care and deep love, and that is a tool being used to support my humanness, just like zoom is being used right now to have this conversation.

It's like, you know, this is the one that says this is an artificial conversation because we brought two humans together. Together that otherwise wouldn't have the time to be able to reach each other and so You know [00:15:00] like like all things it could be used to separate or to connect. It can And so and really it's around what is the intention that these tools are being used for so, you know Say we've got this we've got airline here in my community.

It's under Lots of stuff. It's kind of breaking because planes are not going right and the customer service is really Bad because they can't scale to a crisis. And so you couldn't employ enough humans to be human, right? And well actually if you've got systems that can expand and scale and And communicate in a human like way that can support people When they need it in an emergency when you can't provide humans And the current alternative is to be a robot and not available then And people being struggling at airports and all of this Kind of stuff and in crisis and not knowing what to do and all of this kind of stuff but if you've got an Intelligence system that can solve every problem rather than if you press button five And then button three and then about two you [00:16:00] can solve this particular problem, which isn't the problem.

I'm really wanting a

It's an act of care to provide a tool that meets people's needs. It's an act of love to design a system that cares, even though you're using technology. You know, so for me, I have this I'm a huge proponent of using systems from a place of love, care, and connection. And you know, AI is like magic. If used in the right way with the right kind of, you know, Emotion.

Sarah: It leads me automatically to the next question, which is, well, are humans ready for that tool? You know, because if we're saying it's a great tool with the right intention, then maybe what we need to work on is the intention because the tool is already smart enough.

So it's the intention that we actually need to work on. And so how [00:17:00] do we, how do we work on that? How do we get humans ready to use the tool with the right intention?

Marc: Well, it's not only using it, but it's also about how susceptible are you to manipulation? You know, so like if you have loads of subconscious fears or stories and things like that, it opens you up to people using superhuman persuasion to, to, you know, if you have a fear of death, you're much more likely to be sold health products and all this kind of stuff.

So in many ways the inoculation is, you know, what I always say, you should actually teach kids. about marketing and behavioral science, not because to get them to manipulate other people with it is so that they become more aware of what's driving the bus when most messaging is subconscious. And. Yeah, and so, you know, there's this, I think most of us have been through that aging process where we get wiser as we get older.

[00:18:00] And that's kind of the shift in consciousness we go through as we evolve during, you know, our lives and humanity has to go through. a real shift for it to Be able to build systems in a way that don't have those consequences So you look at something like facebook or smartphones and things like that We can see all around us that this death of a thousand cuts has happened where everybody's just living in this kind of screen Like every single one of the thousands and thousands of decisions that went into that was probably made sense Logically and smartly but somehow we've ended up in a place where we're All in the same room but disconnected from each other.

And so it's like you know, we've accidentally lost ourselves and we can see that with climate change or like with something like that you know, like can you really solve a problem like climate change without Without understanding that over consumption [00:19:00] Is a maybe a self worth issue like, you know, am I enough, you know?

Or do I need more to To be someone and recognizing that, you know, these tools are manipulating that Sense of not enough and then how do you how do you how do you market pay a bill? when Your whole business model requires people to consume more even though it may not be in their best interest And so that interesting gap between wants and needs You and how do we, how do we, how do we get technology to support us what we really need rather than what we can be manipulating to wanting and I, you know, I kind of always look at what, say, how billionaires operate.

Themselves, you know they'll a lot of them have an amazing assistant that is like the world's best ad blocker, you know You know what I mean? They don't really need to use the internet themselves or anything like that because it'll be facilitated and [00:20:00] so we kind of you know need to look at those kind of tools and stuff that we can build which are you know, the wise owl that sits on people's shoulder and and supports people, to choose the higher selves in moments of You of kind of manipulation.

So I think it's an extraordinarily interesting time to be a builder that cares. I think there's never been a better time to you, to develop kind of technology with wisdom and technology that can bring us together and technology that can create magic and wonder and all of these kinds of things.

But also there's, there's never been a better time to create lots of unintended, Consequences.

Sarah: Yeah, I think that's the issue that I have is that we don't have enough examples of good people using AI right now. And that's why there's so much fear because people look at the. Not so good examples, [00:21:00] you know, the, the, the, the LinkedIn bots putting, you know, AI chat, GPT messages and spamming people and things like that.

And so they're like, you see, you know, that's what AI is going to do. It's going to dehumanize everything because the good people, I'm just putting the two of us in the good people side, you know, there's not, you haven't seen

Marc: me on a bad day.

Sarah: But I'm just saying, there's not enough people who, who talk about doing business for good, who are also saying, yeah, but AI can be actually really good if we use it with the right intention.

That's what I'm seeing.

Marc: So a LinkedIn bot, I'm like, why wouldn't you use a LinkedIn bot to spread delight and wonder and mischief? You know, I was thinking about developing a belly laugh app the other day, just to, just to send belly laughs to people and things like that. You'd [00:22:00] be really good at that.

Yeah. Record yours. Yeah. And it's just like, well, why would you automate something that would bring joy, laughter, and kindness? So, you know I think a friend of mine, Nipun Mehta, who does a lot of stuff around AI and wisdom, highly recommended stuff, and he's like, what about the seven viral virtues, you know, and how do you actually get to that?

technologies to support the virality. I, you know, again, it's, it's like, I love the idea of a LinkedIn bot that just makes people laugh and, and, and it's about value, right? Yeah, you see a lot of these LinkedIn bots and it's all about what can I get? What can I get? And then sometimes it's a bit lazy and and it's like, Literally, it's like, I'm a human being.

Why would I even respond to that? It's not even clever. Exactly. Well, that's what I

Sarah: mean by bad examples, right? But it doesn't

Marc: mean you can't be, you can't use the same technology and genuinely be clever and funny. [00:23:00] And well, but humor is my Brand essence and things like that mischief and playfulness.

I'm not going to design something using these tools I'm not afraid of using these tools which kind of but I I would use them that really spread the essence of me to find That kind of deep resonance with other people, but you've also got to say well look if everybody used those tools which is increasingly getting easier and easier to do.

We just break every social platform. There's so much noise, like the information overload right now is, is getting exponentially worse. And so, you know, to even get connection, you know, the depth of connection that has two people trust each other enough to work together. You know, that isn't going to come from the scaling the shallow, right?

You know, that's, there's, you know, there's a reason why I kind of wrote a book on having coffee and, and teaching people to have coffee was, I think, in a world of ever increasing shallowness and scale, the ability to go deeper is kind [00:24:00] of the social network raster class. So, you know, I've had 10, 000 coffees in the last decade because I didn't think the other stuff would, would work that well as the noise did.

You know, because everyone's like me, me, me, me, me, me, me with all this technology and amplifying the need for attention when, you know, and, and what we really want is the need for connection. And then when you, if you start with the premise on, okay, how do we use technology to support depth and trust an emotional connection.

I think we build very different things. And that's the paradox

Sarah: for me, that that really is the paradox. And that's why I believe that AI is actually helping us to create more spaciousness, to have time for those coffee chats. Yeah. Because right now people don't have the time. They're like, I don't have the time to talk to someone for 45 minutes.

I have all these things to do. We have all these, this busy work [00:25:00] that we keep doing. Especially as entrepreneurs, often it's not even paid work, right? It's just like all these marketing messages and content plans and all of these things. And that's where AI is actually really good at helping us create that, if we even need to create that.

I'm all about questioning our assumptions as well. Like, do we even need to create all that love? So yeah, people want depth more, right? And so that's what AI helps us create. create this more spaciousness to then spend time on a thousand coffee chats. And that's where the humanness comes back.

Marc: And we're also going to realize that the world we're moving into is very different.

You know, the idea of free intelligence, free energy, free labor, if we And like making money is something, you know, capitalism itself starts to break down in the next [00:26:00] decade or two as a result of if you draw the line of where all of this is going, because we're automating parts of our process today.

But you know, you add a humanoid robot to that kind of thing and like everything can be done All needs can be provided and things like that with that kind of technology that's arriving And so it's like what are we selling when there's nothing to sell and how do we make? We have no needs that can't be met by you know The robots and the ais and all of that and the free energy Around us, right?

And so Yeah

Sarah: Yeah, that's huge. Like, yeah, what do we sell anymore? How

Marc: do we find meaning in that process? Which, you know, I'm kind of the global conversation around meaning is, you know, around me since that WikiGuide diagram went around the world and things like that, that are responsible. There's a crisis of meaning.[00:27:00]

Happening in the world right now. In in many age groups as people are trying to reconcile where, where do they fit in, you know, as the world is changing very rapidly and the old stories of who we are are moving in. And so, how do you find. Intrinsic motivation to when your old identities kind of dissolve, you know because, you know, we are more than our jobs or who we are with something deeper, but that process of discovery of who we are and what we find joy in when the workplace is going to radically change, it is changing.

And how do we, yeah it's just like a. It's a very kind of strange time to be alive, you know, we're all kind of going through a process of death and rebirth, whether we like it or not. And it's like yeah, the need for attention to pay the bills is a kind of temporary state that I think we'll have to raise questions about whether we need to do that.

To do that anymore. And [00:28:00] then, and I always kind of say to my wife and it's like, vague, it's like, when the robots come out, you know, our marriage is what's left.

Let's work on that bit, you know, rather than understanding the importance of all of these tasks that need to be done in everyday family life. And and likewise, you know, when the robots come and, and who you are, And AI comes, who you are is what's left out of all of this stuff is done. It's like, what would you do when nobody is looking just for the sake of the joy of doing it? That's, that's

Sarah: really interesting. Cause it in the, in this new book Business Like We're Human, I basically feel that we have to work on our relationship with work right now. Yeah. I think that is for the next five or so years. That is our main thing because also of you know what's going to come but for [00:29:00] me also because if we want to run businesses like we're human well right now we're working all the time and that that's not human or humane.

But then also to To tie back into climate, the climate crisis and all these other crisis we have right now, we cannot solve those if we're constantly working to pay our bills. So we need to free our time for creative thinking, for just, you know, being human again so that we can tackle those and, and probably AI will help us with that as well.

But I do believe that as humans, we need to redefine who we are. When we're not working, that is kind of like the question of the of the decade. I feel like, like, who are we if, if we're not working, if we're not defined by our work, because I, yeah, I didn't take it as far as the robots coming, but yeah, that's where we're going, right?

Marc: Yeah. Whether it's

Sarah: robots or AI or [00:30:00] whatever it is.

Marc: Yeah. And it's like, what are we, what painting do we paint with that? We've kind of grown up with many kind of dystopian views of, Of what the world can be with that and I'm I'm more hopeful than that. But also recognizing that in in business terms I think about capital flows during that kind of period.

And, you know, if we think about, you know, say the Holy Grail is in 10, 20 years or whatever, or 30 years, depending on your understanding at 40, 50, a hundred years or whatever, and you say, okay like how much money needs to flow to create a world of human thriving within planetary boundaries, you know So the energy system needs to change the health system needs to change all of these kind of things And so huge amounts of money Needs to move to facilitate that transformation.

So I you know, I don't really like we need money to end money I kind of always say and it's like [00:31:00] I think it requires the best marketers the the best businesses the to You you know, to shift all of the resources from this kind of extracted deficit, extractive deficit based world that is around human coping to you know, this regenerative asset based world around human thriving that will unlock more wealth than we can ever imagine.

Imagine to the point that wealth becomes pointless. So I don't really necessarily think it's an either or Thing it's not something we need to create time with our jobs to then have something else I think we'll see exploding industries and businesses that come from people who care that want to build something human with all these great tools That actually are unafraid to make money in the process of doing it because they, they're willing to inspire people to be hopeful and to move to another world.

And and you, you see all sorts of brands starting to emerge that, that, that [00:32:00] attract lots of resources because, you know, I, it's not an either or thing. Like there's, you know but it's, it's messy, you know, going from caterpillar to butterfly and I, I don't necessarily have all the answers myself, but I, I don't you know, the idea, you know, I think there'll be an explosion of wealth but because we have all of these machines and potential, and we'd be able to create more circular ways of doing things, more regenerative ways of doing things, and like, you know, really well, people are better.

And people who are below the poverty line, you know, create income and and money for businesses. And you get a load of struggling people behind the poverty line, that's not good for anyone. Or people with chronic disease or all of these kinds of things, that's not good for anyone. And I think once we start lining up kind of these entrepreneurial desires with what the world really needs and what we all need, and we get into creating a much, much bigger pie for everyone.

Then, you know, we'll all do much better than we did before [00:33:00] monetarily as well as. And, you know, these tools can help us do that, but we need to all kind of learn to line with our own best interests and humanity's best interest heart, but, you know, part of that is how do we learn to get along enough to find out enough about each other to be able to collaborate to find out what really matters to us individually and collectively.

And I think we're struggling as a, as a human race. With that right now,

Sarah: yeah, that's, that's the main thing. It's like, yeah, the outer stuff is all lining up for us, but are we ready in terms of the inner job? Are we doing our inner job? And

Marc: yeah, I mean, I can't even create agreement in my own family, you know, how do you create agreement in the world?

And it's like, man, this feels like the tension, you know, it's like we have all of this limitless possibility arriving, but can we get out of our own way? to, to to manifest it. And I think this is the, I think this is the real role that marketers play which is [00:34:00] telling these really positive, hopeful stories that not just for people to consume, but to inspire people, you know, to be the best selves and, and to create the thing that they're, they're born to create and to be okay to do that perfectly.

And in a human way and to create that kind of, you know, viral deep connection that comes with people. being alive.

Sarah: Yeah, I love that. That's kind of a a good place to to come full circle. I love how you did that It's like, oh, yeah, it's all about the marketers

Marc: I did start off as a marketer So, yeah, I can spin a story I can't do much but spinning a story

Sarah: That's great.

No exactly and I think that's really You What, [00:35:00] what we're working on is like, you know, marketing has been taught as an outside job for so many years. What I'm trying to do with humane marketing and some friends and colleagues are, you know, they're calling it differently conscious marketing and Claudia and other people.

It's like, well, What if we start from the inside? What if market, a marketer is actually a healer, right? That's, that's what this is about. And it's, it's, you can call it a marketer or you can, whatever, a facilitator, whatever it is, right? If, if more people heal themselves and then help others heal, that's, that's.

Marc: Yeah. I mean, I tend to, cause I work right across community and I knew the language of consciousness and healing and stuff really resonates and connects with a certain part of the community. And be at whatever stage and kind of the adoption curve that is, although that's rapidly changing. But to me, it's just good marketing.

Like, let's not cloud [00:36:00] it with its own form of words. Bureaucracy and stuff like that. It's like, you know, the whole point of marketing is to emotionally connect with people to create a mutually beneficial outcome, right? That's just good marketing. Let's not dress it up. And like, we're just, we're just learning in this era that there are ways of marketing better and deep connection and trust is one of the core aspects of, you know, Marketing for as long as I've known it and it's just like we're we're learning our craft collectively.

We're getting better at doing that and let's See it something else or them and us. It's just It's just good marketing.

Sarah: Yeah, that's really good. I always ask now that I'm working on this book the final question is like, what does business like we're human mean to you? Like when you hear this term business, like we're human, what comes up for you?

Like, what, what does that make you [00:37:00] think of?

Marc: Yeah, for me, it's like this idea of mutual exchange. Yeah. You know, I think in the consciousness community, there's a lot of fear of receiving, I think, and You know, I kind of always had these visions of like, kind of the Italian markets and things like that, where there's this great flow of abundance and handing over the money and fruit and beautiful stuff coming the other way.

And there's all this kind of love and conversation and things like that. So that, but there's still trade because, you know, it's, it's. It's a, it's a pain in the ass to do barter, you know, it's exhausting to like find the right person who's got the bits, you know, so there's, there's something magical in as a technology [00:38:00] commerce itself that, that allows previously impossible exchanges to place. And I think there's beauty in that. You know, the market was a place of conversation and connection and wonder and beauty and care. and you know, that to me, and it can take all forms, but the essence of that, that it's something done together from a place of, but there's still this kind of exchange going on.

That's, for what that means in a modern context. You know, it's not sitting at home, pressing one click on Amazon, watching Netflix for three hours a night. Not speaking to anyone, not going anywhere that to me isn't human business, it's business. But

Sarah: Yeah. It's also, it's like buying from not a human, but this giant mega list of company, right?

Where on the market you see the person that you're buying from. So you [00:39:00] like, there's this establishment of trust as well.

Marc: But it's not to say that I haven't had amazing things from Amazon or amazing things from Netflix. And that there is an art and wonder and love that's been put into all of these things.

And, you know, we've just got to hold it lightly and say, well, okay, how do we just tweak these things a little and then be a little wiser about how we're using them and then try and build these systems in a way that bring us together rather than drive us apart. And and I think that'll be good for business, you know maybe, you know, Netflix becomes the world's greatest party planner or something, you know, like that brings people together.

I'd pay a subscription for that, you know, took all the effort by meeting and, you know, Amazon was creating pop up markets all over the world to create kind of wonder. I think these things will end up being massive. Businesses that will create more commerce than the current kind of disconnected way of doing things and it's just these are really complex, complex problems is, you know, working [00:40:00] globally, but the bringing us all back to each other.

Whereas I think, you know, globalization is has driven a lot of convenience, but it's also driven a lot of disconnection. And I think. You know, the businesses of the future will be much more fractal that allow us to be human and in villages and at Dunbar kind of scale of connection, but still provide us with that kind of convenience and wonder.

But I think that's where things like AI are really interesting because they can hold all that complexity that I kind of hunter gatherer localized minds can't hold. And when those 2 things work in unison that work in our individual and collective best interest, then I think we'll, we'll create.

Wonderful, inspiring, connecting businesses that will not be the same as the Italian markets that drove that, but will be even better. Even

Sarah: better. Even better. I don't know about that one.

Marc: What if that was possible? How magical would the world be?

I like to, you know, see the, I [00:41:00] like your

Sarah: optimism. Yeah. Well, as I

Marc: say to my dystopian friends the day we all die, at least I would have enjoyed myself on the way there. What's the downside for hope, right? You know, that's the, and so, yeah, I, I, I, I'd like to think we could live in the world where the wonders of the past and the wonders of the future meet together to create something better than we can even imagine today.

I don't think we have a choice.

Sarah: Yeah, we don't want to be stuck where we are, so Well, we

Marc: can't. We can't unify unless we honor the past and bring forward the magic of the future and do it in a way that honors us all, in a way that inspires us all and connects us all. I don't think we have a choice about that because everything else leads to, you know, a huge kind of dissatisfaction and disconnection of one society, part of society over another.

So, you know, it's [00:42:00] a time for the hopeful imagineers to, you know, that COVID phrase, you know, build back better. I don't think we And you know, this is about society turning from a caterpillar into a butterfly and and you know, we're in the messy bit it's hard for a caterpillar to see what a butterfly looks like from that perspective, right?

So like we it's hard to imagine from where we are going into the liquidation Liquidation that there could be a mutable butterfly the other side I don't want to you know, spend hours and hours of my life fearing for the future Yeah I want to be part of building the butterfly and not to say I don't spend hours and hours of my life figuring for the future, but like when I remember, that's pretty pointless.

I get back to the, you know, the everyday wonder of spending time with amazing people, building amazing things as you do, right? And that's always what turns me to hope is when I'm in a conversation with someone like you, realizing that there are people like you all over the world in all sorts of different ways doing amazing things.

And [00:43:00] that whilst it's not always easy to see on the news feeds and the social media feeds, like if you spend enough time out in the world, you, you can feel, you can feel all over every day. And whenever I'm feeling overwhelmed or stressed by the future, I just go and have coffee with someone wonderful.

And it reminds me that I'm not alone in this And There are people building technology from care. There are people Bringing the markets back. There are people like doing all sorts of but you know with thumb up machines and all of these kind of other other bits and pieces that that will you know, yeah But we'll find our way.

Sarah: We're just

Marc: a little lost right now.

Sarah: Yeah, well, I, yeah, I definitely want to talk again to you because every time I speak to you it's like, oh, you see, there's so much no, no, I'm usually a very optimistic person as well, and I still am. Surround myself by, yeah, content and, and ideas and inspiration. But yeah, talking to you, [00:44:00] it's, it just confirms all of that.

It's like, yeah, that's exactly what I'm working towards. So it's been a, it's been a delight to refresh my memory with your wisdom. So so much for coming on today. You spend a

Marc: day with me when I'm in family life, you'll see. See, I'm not that wise, you know, there's no pedestal here. I spent time thinking and feeling about certain things.

I have some gifts, but I also have many, many weaknesses. And so I don't want to cover this space. I'm good. You know, this is my gift. But please don't get the wrong idea that I don't spend lots of time in my struggle as well. How British of you to

Sarah: be so humble.

Marc: Self deprecating, I think it's

Sarah: the

Marc: culture of birching ourselves.

Sarah: And I'll just have to mention that I'll have to use the best AI possible out there to clean up the audio from all [00:45:00] the mic sounds and stuff.

Marc: Do our best.

Sarah: I hope it wasn't too terrible

Marc: to listen to. Yeah, and the builders started hammering half way through it, but I think that's the best. The magic.

Although I, although I, I invite you to put out an imperfect live offering that shows the humanism. Yeah, we'll do a mix of

Sarah: humanness. We can't, you

Marc: know, polishing everything also loses some of its. Some of it's magic. It's like romantic almost. As long as you put a good story on it, it's fine.

Sarah: Good. Well, delightful to hang out with you, Mark.

Thanks so much for being here.

Marc: Take care.

Sarah: I hope you got some great value from listening to this episode. Find out more about Mark's work at markwin. com or [00:46:00] connect with him on LinkedIn. And if you're looking for others who think like you, who are wanting to create this new paradigm of marketing and business, then why not join us in the Humane Marketing Circle?

You can find out more at humane. marketing forward slash circle. you find the show notes of this episode at humane. marketing forward slash M 1 9 8. And on this beautiful page, you'll also find a series of free offers. The Humane Business Manifesto and the free Gentle Confidence mini course, as well as my two books, Marketing Like We're Human and Selling Like We're Human. Thank you so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers. So go be the change you want to see in the world. Speak [00:47:00] [00:48:00] soon.
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Decide for Impact
4 oct· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode, Erno Hannink joins me to explore how mission-driven entrepreneurs can make decisions that align with their values and create meaningful change.

We dive into the power of habits and decision-making, discussing how aligning choices with personal values reduces mental fatigue and fosters personal growth. Erno shares insights on the importance of courage, and how businesses can go beyond profit to make a positive impact on society and the environment.

Tune in to discover practical ways to build habits that lead to lasting change, both in life and business.
Here's what we talked about in today’s episode: How aligning decisions with personal values can help automate decision-making and reduce mental fatigue The impact of social media and news consumption on decision fatigue and mental health The importance of courage in decision-making, especially when aiming to create impactful changes in life and business How incorporating habits like gratitude and regular check-ins can enhance personal growth and communication How small, consistent changes in decision-making and habits can lead to lasting impact in our personal lives and the broader community Why businesses should go beyond financial success to consider their impact on society and the environment Erno's decision book, which helps improve the decision-making process by reflecting on the journey, not just the results
Free Info Session on October 9th.

Watch this episode on YouTube

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Intro with music NEW 2022: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing.

Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane.

marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.

Ep 197 intro: Hello, friends. Welcome back to another episode. Today's conversation fits under the P of passion of the humane marketing mandala. But also all the other P's because we're talking about making decisions. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala.

And if you're new here and don't know what I'm talking about, you can download your, One page marketing plan [00:03:00] with the humane marketing version of the seven piece of marketing at humane dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different piece for your business.

Before I tell you a bit about my guest today, allow me a quick plug for my upcoming business book alchemist program. The business book alchemist is a small group program for aspiring renegade authors who want to write a book that becomes part of their life's work. I've hosted this program for the first time last November and led a small group through creating their book outline, message and defining their ideal reader.

We are still meeting monthly to hold each other accountable on our writing. And one of them has already submitted a chapter to a multi author book. So if you've always thought that one [00:04:00] day you'll write a book, then maybe the business book alchemist is for you. And that one day is right now. The business book alchemist is for change makers and trailblazers before they are authors.

That's why we. call them renegade authors. They really care about the message more than about just being a featured best selling author. It's for first time authors who are looking to write a book that makes a difference. coaches, business, marketing, life, health, and more who want to write a book that becomes part of their life's work, and any other heart centered and service based entrepreneurs who are looking to write an authentic book that reflects their unique voice, experience, and insights.

So I'm calling it business book alchemist, but in the new approach to business. So this is not just a how to book to [00:05:00] do something in business, but it really is aligned with this idea of doing business like we're human. Or is aligned with bringing change to business. So those are the kinds of people that I'm looking for, for this program.

As you probably know, I've written two self published books about change, marketing like we're human and selling like we're human. And I'll be working on the finishing touches of my third book, business like we're human during the program. I wanted to share all of my learnings with heart centered entrepreneurs and aspiring authors, empowering you to write a book that becomes part of your life's work, because your message needs to be heard.

So, if you do have a message that needs to be heard, now is the time to become a Renegade author. And writing a book is kind of like having a baby. There is never the perfect time. But if you do it now, you'll be supported by like minded people [00:06:00] and way beyond the eight weeks of the program. Again, we're still meeting monthly with the members of the previous program.

And all you need to do to be part of that monthly ongoing community is Join the humane marketing circle. So join us now for a free info session on October 9th. That's 4 PM UK time. You'll find all the information. If you go to humane. marketing forward slash BBA. So business book alchemist humane.

marketing forward slash BBA. And the link is also in the show notes. Otherwise, you can also just send me a message if you have more questions. And yeah, I'm not sure if I'll host a program again next year. Maybe I will feel the calling to start a new book, and then I'll definitely run it again. So I'd love to see you on October 9th [00:07:00] for the free info session, and if you can't make it for that time, just send me a message and we'll find a time to talk one on one.

All right, back to today's episode. My guest today is Erno Honink. Erno is a sparring and accountability partner for entrepreneurs committed to creating sustainable, positive impact. He explores the nuances of decision making and shares his insight through articles, books. Podcasts, newsletters, and practical tools.

With a life mission to reduce social and ecological inequality, he's dedicated to empowering others to make meaningful, impactful choices in their entrepreneurial journeys. Here's what we talked about in today's episode, how aligning decisions with personal values can help automate decision making and reduce mental fatigue, the impact of social media and news [00:08:00] consumption on decision fatigue and mental health.

The importance of courage in decision making, especially when aiming to create impactful changes in life and business, how incorporating habits like gratitude and regular check ins can enhance personal growth and communication, how small, consistent changes in decision making can lead to lasting impact, why businesses should go beyond financial success to consider their impact on society and the environment, And finally, Erno's decision book, which helps improve the decision making process by reflecting on the journey and not just the results.

So without further ado, let's dive into this conversation between Erno and I.

Sarah: Erno it's good to have you on the Humane Marketing Podcast. Welcome.

Erno: Thank you, Sarah. It's

Sarah: good to be

Erno: here. Yeah.

Sarah: Yeah. It's good to be with you at a distance. We are one of those few [00:09:00] people who met in real life which is always nice, right? To have this human connection. And that was in in Coal this, this summer, earlier this summer.

So I thought. Why not follow up with somebody who's in the same kind of movement talking about inner to outer. And then I looked you up and you're talking about decision making decisions with impact. I'm like, Ooh, yeah, that, that makes for a good conversation. So let's talk about decisions. And I guess we're going to go into habits as well, because that kind of goes together, but let's start with decisions.

Like, I, I looked it up. It's something like 35, 000 decisions every day. Is that, is that possible? Like, do you, do you know that if, how that's been measured, but it seems like a lot of decisions every day.

Erno: Yeah, I'm not sure what the exact number is. I, what [00:10:00] the thing is if you look at the work of, um, book, what's his name?

I forgot his name. Daniel Lieberman. No, that's not the one. Atomic

Sarah: Habits.

Erno: No, it doesn't really matter what you have. You have what he calls system one and system two parts of your brain. Well, they're not actually parts of your brain, but that's how they respond. And it's, I think it's, it's just, everything is derived from, you know, habits is derived from that idea.

That what you want to do is whenever you have a decision to make that most of the decisions that you make are pretty automatic. Like if you count six plus one, you, you know, the answer, right? You know, the answer is seven and it's automatic. You don't have to think about it. Well, you actually do think about it, but you're not.

You know, you're not consciously thinking about the topic. And because it's been so ingrained into your brain that you know, you can instantly say the thing. And the [00:11:00] same happens, for example, by putting on clothes on in the morning for most people or you know, brushing your teeth because it's, Stuff that you regularly do at the same time after like, you know, something you did before that, that's related to brushing your teeth or taking a coffee, whatever it is, it's a very regular thing that we do.

But in, in, you know, in, in theory, they're all decisions, right? They're all decisions that we make. I'm going to brush my teeth. Teeth now, yes or no. Right. And, but if you think about conscious decisions that we really need to think about, that's really a conscious part that we need to think about. You try to minimize those because it costs a lot of energy of your brain.

And our brain already consumes a lot of energy in total of our body consumes the most energy that we do. And we want to try to minimize that, you know, by just automating decisions. And only think about the decisions that [00:12:00] really are difficult or important to us you know, like longer term decisions or you know, things that you are not, you don't know the answer to, you haven't ever seen before, new situations that you're in.

So, for example, if you see a line. your automatic decision, even if you have never seen a line, is to run as fast as we can. And what happens in your brain is it shuts down you know, this part in the front of your brain where you regularly, really consciously think because if you need to think about, oh, this is a line, so would he attack me maybe?

Is it, what kind of color does he have? How fast is he running? And all this stuff, if that's going to happen in your brain, by the time you stopped thinking and you made a decision, you probably already been you know, attacked by the lion and you have no time left. So all this stuff, you know, even if you haven't been in a situation, then sometimes we exactly know how to respond and you don't really think about it.

But there's other situations where you really need to think about it. And [00:13:00] it all comes down to like thousands of decisions a day. And that's why it's important to save energy by creating habits. And the most, you know, difficult part of course, is that we create habits that contribute to the things that we want to accomplish, that the things that we stand for, that underscribes our values and all these things that are important to us, that we really do make automatic decisions that really, you know, support us and what we really want to accomplish.

Sarah: Yeah, it sounds like there's two separate or different things. One thing is creating habits for, for the decision fatigue, almost like, you know, the small things, what do I eat for breakfast? I remember hearing Tim Ferriss talk about that back in the days when he wrote the four hour workweek book. And it's kind of like, oh, it's the same thing every day.

And that just takes one decision out of, away from your day, you know? Works pretty well [00:14:00] for me. I have my oatmeal every morning and it's just like, I love it. I actually look forward to it. And it's kind of like, Oh yeah, I don't have to think about it. And so the other thing we can then do is also build on habits because I eat my oatmeal.

That means that then after I'll have my tea and then after I'll do my yoga. So they all kind of go together. Right? So, so that's one thing and that it's great, but then. What you also talked about is the bigger decisions. And that's really what I want to talk about with you is, is like decisions for impact, right?

But they go together because I feel like if we spend or waste our time on all the small little decisions, then we probably don't have the time or the spaciousness to. actually invest and think about the, the bigger decisions that have a bigger impact. So, so let's go there. Like, how can we, how can we know [00:15:00] and identify what truly matters and make decisions from that place?

I think that's what it comes down to. Down to us, like, how do we know in the, in the inner development goals? One of the skills is the inner compass, right? So like, how do we go there and make decisions from that in their compass?

Erno: Yeah. I, I, and I just want to come back to it because It previously, I was referring to the book, thinking fast, slow, fast and slow.

This is by Daniel Kahneman. He passed away last year, earlier this year. But he had, he's done some great research on thinking and decision making. And I think thinking about the larger, more important things to us in life. Um, really you don't, you don't have less time to think about those things by being consumed of smaller things to think about, because in general, I don't think [00:16:00] if it's smaller, you don't think about it, but if you look at the inner compass, it gives you. A so, so what the inner Compass does to me, I, I wanna make this personal 'cause maybe it works differently for you, but if you, if you, if I used Inner Compass, I have like an idea, a vision, it's related to my values of what I want to accomplish in life.

What is important to me once are, you know, what's. What's the things that I feel is true or false or important, or, you know something that I have influence on, for example, right? So there's also, in my opinion, there's no real reason to be really busy about things you don't have influence on. And if you know that, if you know what your compass is, is if you know what your true North is, or your North star, then It becomes a lot easier to make decisions because what I do then is [00:17:00] whenever a decision comes to me, for example, if somebody asked me if I want to join this group or this team, or if I want to do this work or I want to work with this client, I can start by looking at my inner compass and that goes pretty fast.

Seeing if this really helps me if it supports the compass or it's just a different direction, or it will just pull me away from a compass and everything that aligns with it, that's, you know, that helps me to basically say yes in the, you know, as a starter. And then I can look into deeply. Do I have time for it now?

Does it, you know how much work is it? So all the other decisions that come after that, but the, so weeding out most of the decisions. By just looking at my compass, my inner compass, and seeing all the decisions that I have to make or questions that be asked to me or interviews I need to do which don't align with my compass, I can just say easily no to, right?

So that [00:18:00] already shifts so many things from my plate that that frees up time. These are not small decisions. They are all big decisions, but they free up time by just making very quickly, okay, does it align with my compass? My values? Yes and no.

And the other thing, which doesn't really help have to do a lot with decision making, but or maybe it does because we consume a lot of media every day. So we use social media, we see the news, we watch, we read newspapers, we watch, we listen to a podcast or we watch the news. So we consume a lot of media in general as humans every day with social media, even more than ever, I would say.

And also with social media by these algorithms the timelines are a lot influenced, biased. So they are biased with opinions of others that are like us. So people that we kind of trust or people that we [00:19:00] feel have similar opinions to us, we see more of those messages or opinions or whatever coming by.

And we kind of get like numb for those things, especially when we see a lot of news that's. Um, negative that's like about war or about floods or droughts, and especially when it's far away. We see so much negative news. So we kind of like become numb for those images. And at the same time we also become like fatigued from those, from that information.

It clutters up our brains and. The, the weird thing, of course, is it doesn't have a lot to do with our decisions, but because it's like, it's about, you know, frightening situations, about terrifying situations, like a war, or like you see people in the floods, you see cars flowing away in, in Austria, by a river that's [00:20:00] overflowing.

And then our brain tells us there is something really terrifying going on. And it goes like in sort of like, Fight flight mode and makes a decision, what can I do now? And in general, we can't do anything. It's far away. It, we don't have to do anything. There's not a lot that we can do, but it still, it fatigues our brain and that to me doesn't really have to do a lot with decision making, but our brain feels like it needs to make decisions and the, the best way to, you know, make this.

less of a burden to you is to avoid news or make the amount of news or media that you consume less. And the ones that you do consume that is related to your inner compass, for example, that's the information that you've, you know, you're really interested in, make that more. So make sure that you get. A wider perspective on the situation so that you have a clearer view on everything and just the negative part, but also the positive part and the, [00:21:00] you know less biased parts so that it all becomes more a really evaluated information flow that you can trust and think, okay, now I can merely make decisions.

Can I do something? What can I do? Thank you. And then you can think about what is it that I actually can do. And that, I think also helps you to become more impactful because it will tell you the things you can do. And that feels like I'm making an impact that feels also that you have, you know, less feeling that you're like Not able to do anything about it and just becoming fatigued from information without doing anything about it.

So to me, that is like a way of reducing decision making between brackets. Quotes, I would say, but. It's not really, you know, it's just a brain thinking it needs to make decisions. And there's really nothing to decide because you [00:22:00] can't do anything about it right now. So that I would say is going to help you more with reducing fatigue of your brain decision fatigue.

Sarah: Yeah. I love that you brought that up with the, with the media. It's, it's true. I didn't think of asking anything about that, but it's so related because it all Spaciousness and that's kind of like my favorite word these days and so we eliminated the small decisions because we created healthy habits. But then you're right.

Our brain is still bombarded with all the media stuff. So we need to also block that. That out. So then we just have this like quiet space where we can actually focus on the decisions that, that, yeah, that do have an impact. And, and the other thing you said that the decisions that we actually can control, right?

What's in our control and what isn't. And it's [00:23:00] true. I see my, I saw myself scrolling through YouTube with all the floods and, you know, in Eastern Europe and things like that. And it's, well, it's okay to be informed, but it's not okay to then kind of feel, yeah, frozen almost like. What do I do now?

Like I, it's, it's almost like you get into this mini depression and feel like everything I do is basically pointless because it's called, it's all going to shits. So, so yeah. Which isn't

Erno: true either, right? No, which

Sarah: isn't true. It's just like, yeah, exactly. And I remember I, I was Spending a lot of time in the sustainability field and it was like, just so negative, everything was, you know, that was being shared was negative.

And, and that's why I then moved to the IDGs, the inner development goals. Cause I'm like, I can't, if we're all burning out because we feel like [00:24:00] nothing can be done and it's all, it's all doomed, then that's not helping anybody. And so decisions for impact to me means. decisions coming from a good place, a healthy place, right?

So that's why I think your opinion about, you know, creating, creating barriers around ourselves to keep us sane and healthy and in a good space so that we can make those good decisions is really important.

Erno: Yeah, and I think to be clear, I, I, I do believe that we are going to shit. So I do believe that the way that we acting today as humans is just ending our lives as humans on the planet, right?

It's not ruining the planet, but the planet will continue to turn for millions of years when we've gone probably even do better without us. And that doesn't mean. That until that time [00:25:00] we can do a lot to improve our lives, right? So if we look, for example, at, you know, the floods and droughts that are getting closer to us, right?

We see floods in our closer in Europe, let's say, for example, we see floods that to spaces or places and cities that we've been on holiday and it. Becomes like closer to us. We see, Oh my gosh, I've been there. I've stood on that bridge. I've, I've walked through a town and the river was so quiet and, and, and nice.

And now look at it, what's going on. And but this has been going on In countries around, you know, the equator for, for many, many years, like in India, it's plus 50 degrees. It's sometimes unlivable droughts in Africa, Northern Africa for a longer time. And it's all due to the things that we are doing on the planet, like burning fossil fuels.

So if if you look at that picture everything that we [00:26:00] know from science, everything that we know that scientists have been telling us for years are true and you know we are just warming up the planet with burning fossil fuels. And right now it doesn't seem that a lot of people think that we need to change this or not.

At least the actions don't show it, right? So we, we, we keep supporting fossil fuels. We keep buying cars, we keep buying new stuff and working with plastic. So there's a lot going on that I believe. That will, you know, make this planet unlivable for humans and other animals. Which

Sarah: brings me to courage because I think courage is needed for any kind of change making and especially for.

You know, decisions with impact. So how can we encourage people to, you know, use more courage when it comes to decision making and, and stand up for their values and worldview?

Erno: I think it [00:27:00] has a lot to do with. Creating a perspective of what you can do as an individual. So if you believe that everything that's going on around you is out of your control, you can do anything about it, then you will just be staying and living the way that you do now.

You watching a Netflix and you just go to your sports and you just go to your office and do your work that you need to do, but to the, you know, the company that you work and you just think, okay, I'm going to live my life and I'm going to just You know, earn money and just continue the way that I do, because I don't see any way how I can change this.

So what we want to do is tell stories. I was going to say paint pictures, but I think telling stories is better. Tell stories, how we as individuals can make changes. And especially in relation to what is. And I'm thinking about the book, Saving [00:28:00] Us by Katherine Hayhoe, and she is a professor in climate and what she's telling in the book and saving us is about, you know, you normally would say saving the planet, but this is about saving the humans.

Right. So, and what she's saying is that she's. Sharing stories with groups of people talking about climate, but every time when she is in front of a group, she's translating that topic to the values of those people that she's talking to. So she's looking at the values of the group, the people that she's talking to, sees what is important to them in relationship to the climate, and then shines a light on that part of the topic.

So for example, when she's talking about to farmers, she's talking about droughts and talking about having you know, floods about crops that go to waste because there's no, not enough water. And then they understand, yeah, this is really going on. We've been seeing that in our own farm that this is happening right now and, and it, and then they listen to, so what can we do to change this?

And then you can give [00:29:00] them some steps to what they can do. On their farm to make changes slowly to overcome and at least change that situation. So to me, it is about a lot about telling stories and making sure it relates to the values of the people. So, because then you can, you know, you don't need a lot of courage to start working on this.

You just need the right coach. You just need the courage that fits with your values. And if it's close to your values, it doesn't cost a lot. It just. It's just another step of what you've been doing. It's not like something completely different that you're picking up now. Right. So I think it has to do with making visual.

What the small next step is for the person that's sitting across to you, what they can do as a next step. And then coverage is just, you know, it's just a small part of that.

Sarah: Yeah. Yeah. And, and, and that kind of brings us to, to marketing because, you know, you're on a podcast called Humane [00:30:00] Marketing. And so people could go, well, what does all of that have to do with marketing?

Well, it doesn't. Has a lot to do with marketing because storytelling and marketing are essentially the same thing nowadays. And, and so what humane marketing also stands for is to, yeah, to encourage change makers to talk more about things that, that matter and, you know, the, the values that they stand for and the, the, the world, their worldview.

It's all related. And if we bring that back to decision making help me out here. Like the, the decisions to, I think the decisions is, do I stand for something? And do I bring that into my, my work? Marketing that's what I always encourage my clients to, to say, well, make your worldview your niche.

So meaning [00:31:00] bring your worldview into your business, into your marketing and, and, and tell these stories. Yeah. That, that also can influence other people, not just to make them buy your stuff, but to make a change, right. That's in the end, that's what we all want.

Erno: Yeah. And the scary part, maybe he is, if you, if you bring a story to your world, which your world isn't ready for right now, or is not familiar with.

That's, that's a scary view, like making a decision. Do I want to incorporate that in my marketing? What if nobody likes it? So there's a lot of Well, there's the courage, right? Yes. That's the courage. But what you, but what you can do. Is if you, if you make, I like the phrase doing good louder, I forgot who would, who I first heard it from, but doing good louder means, so you, you, [00:32:00] you do something to improve your life, to improve other people's lives, to make like a a better future.

And and often it's a very, these are very small steps. There's small things that you do to make a difference. And, and we don't talk about it because we feel it's. It's small, it's like tiny, nobody really cares about that. But a lot of people don't know about this, what they can do. And they're looking for examples.

They're looking for how, how do I do this? And so if you talk more in marketing about the things that you already are doing as a company, not as a. Greenwashing thing, but as like real examples of what you're really doing. I think that gives people perspective of what they can do, like real life examples of how they could do this.

In their company, in their business, or as a private person, as a consumer, how they can do this. So to me yes, [00:33:00] painting a picture, telling a story to attract clients. Is attract people. I would say even better is a good thing. That's, that's, that's great. And I would say if you. Start talking more about the things that you're already doing that look very tiny and small to you.

Um, but other people have never heard about it. They don't, they don't know how to start there. They don't know what to do. Like there was this challenge in the Netherlands, which is buying no new stuff for a year. So it, it started really small with just a couple of people joining the challenge and what it did was bringing people along, because it's something that everybody can do.

They can think about the decisions they make about buying stuff, because if something breaks down, you need to buy something new or you, or you see something in you know, in Instagram or Facebook, whatever you see something, you know, you think about buying that. And [00:34:00] every time we do this and you're part of this challenge, you go like, okay, do I really need this?

And is there a different thing that I can do? If let's say, okay, I agree. I really need this because I've, I've just broken something. I really need the same thing again, because I need. This stuff in my life. Can I get it secondhand? Can I get it fixed? Right. So then by becoming a part of this challenge, looking at all these decisions, you can make like see small changes, which in the end reduces your consumerism, which has a great impact on, you know trash or plastics or, you know, burning fossil fuels.

There's a lot of things that goes into. Consumerism, it's, it's one of the biggest, um, classes of, of, you know, the, the shit that's going on today. I bring it really negative. So yeah, I think it has a lot to do with just being the example living, Like an example, not to be saying, Oh, I'm the best at this, but just showing how it can be done.

Sarah: [00:35:00] I like that. And it's, it's true. So many small stories where we think, Oh, well, I've been doing this for a long time. It's obvious. Probably thinking everybody's doing it. And, and yet you find out, no, they never heard of it. I hadn't never heard of the, a challenge like that. And it's a great idea because the minute also you get into community and more than just one person doing it, there's, there's just some different energy to it.

And it's, yeah, it's kind of the, the. The, the motivation the exchange of, of motivation that is really encouraging.

Erno: And I'm talking about marketing, right? If you, if you look at marketing as an organization, as a company, you can do the same, you can build like a community about around your company or your goals or your vision and do the same.

Just, you know, by sharing the stories, helping people to tag along and just do stuff like you do in the group. that do stuff like you do just grows and more people will become [00:36:00] like you because they do the stuff like you do and they like it a lot because they feel like. They are connected. They are a part of this group.

And that's what we all as humans, like, we need to be like part of a group of humans that we can feel related to. So if you are an organization or a company yes, please do spend a lot of your energy in marketing and resource in your marketing on building that community, setting an example and showing these examples so that people can follow you and not just to be like a leader as like an ego kind of thing, but be a leader.

As in like building a community and the people, you know, have examples how they could change and, and feel a part of this, right? So feel like I'm one of those people who's making a change and it feels good.

Sarah: Yeah. It's like, Belonging is probably this, the, the, the word that comes up and that's exactly what we're craving at this time because we, yeah, we just feel so separated and, and we're [00:37:00] basically numbing ourself with.

Buying and making all these stupid, tiny decisions that that are, yeah, taking up too much of our time as we're coming full circle in this, in this chat, I would love for you to share, I don't know an example. So you, you shared the challenge, but maybe an example of a personal decision that you've made in recent years.

That had a huge impact on, on your life or, or career.

Erno: It's of course, a very difficult question. There've been, there've been millions of decisions, right? If you look at like 30, 000 per day or 40, 000 per day, there's been millions of decisions that has made a change for me because I have what I call a decision book and a part of what I, you know, what I use in my, my practice and my coaching practice is if you have a.

A larger decision, a tough decision. You really [00:38:00] want to think it through. So the decision book helps you to think it through. It's, it's for free, so you can just download it and use it yourself. But the important part is that you write the stuff down, how you thought about the decision. What decision you made?

Why did you make the decision? What influenced it? What else could you have done? So, so everything are in questions in the decision book and the writing down and looking back at, you know, the decision making process. Afterwards, it's so important to improve your decision making process because a lot of people think if you look at the results of the decision, that will help you to improve the process, but that's not true.

The process isn't part of it in itself. So you have to decision making process. So you think about, you know, the decision, you think about everything that you couldn't do, what the effects are, and then you make the decision. And then you act. On the decision, but after that, a lot of things can happen in life and can make a lot of changes [00:39:00] to what's going on.

And you have no control over that, right? So there's stuff happening outside your control, but it influences your decision. Oh, actually the results of decision, but you don't control it. So, so this would happen. This could happen like a toss of a coin. What would be the result? But by looking back at the decision making process, like after a couple of months.

You improve the process by looking, okay, what could I have done differently in that process at that moment? And how would that maybe have impacted my decision? Not the results, but my decision. And I think that's one of the things that I feel is really important to me is by carefully examining which decisions do I need to write down, write out and completely analyze and then look back afterwards to see how I can improve my decision making process.

That's one thing. The other part is I, I, I've been mentioning this the last couple of months for a couple of times is [00:40:00] becoming part of the Inner Development Goals Network, especially the Global Partitioners Network. At some point I was asked to join the Global Partition Network. Team who organizes the meetings every month and by becoming a part of that team of how they the way that the team together organizes the events prepare for the events have discussions has taught me so much about.

Looking at people about being grateful about space for silence about asking how people are doing during the discussions. Because sometimes if you, if you look in normal business life, normal we don't have time or don't feel the space to really check how people are doing after something we had happened in a discussion, but here it's like in grind in a team and it makes so much of a difference of how The dynamics is [00:41:00] going on in the team and, and how I feel related to these people.

And that to me has taught me so much in the last two years that I think this may be, and it's, yeah, the weirdest thing of course, is that sometimes you feel like, because you ask this question, so how the decision has really made an impact and change that made an impact to you. The impact is in fact, really tiny.

But the results, if you stack them up, it's huge, but since it's like an everyday process or every week or whatever you don't notice it. It's, it's become like a new normal to you. It's become a new normal, how you respond. For example we do these check ins. And since we do them at every meeting, it becomes a very normal thing to do check ins at meetings.

So every time I have other meetings, I try to propose, it doesn't always happen, like do a check in. And what I see then, for example, one of the team members doing, [00:42:00] she's thanking the other people who've done a check in before her and then builds upon that. It's, it's a very different thing. And you could say difficult thing for me to do to thank people and be, you know, thoughtful about what they said.

And instead of just thinking about me, just thinking about them and what they said and just, and using that as a bridge to continue. And I'm trying to incorporate that in the way that I now communicate with people to be grateful and to be thankful. Saying thank you for what they do and it's, it's changed the way that I communicate it now so much.

And it's, and again, once you do that, it becomes like the new normal. It becomes so normal that you don't see it as a new thing or a new impact thing or like a great decision that you've made and how it changed your life. Because it's just, it's just a tiny thing, but it did change my life. I know that.

Now, and I see it [00:43:00] now.

Sarah: I love that. Yeah. It's really, it made you become a different person. And I, I think that's also the, that's the power of these decisions. And then the habits that go with it, because what you just described is a habit. Okay. Meeting, which we can begin with a check in. That has become a habit.

And so it's become part of who you are. Right. So, so that's, that's really, yeah, that's the outcome or the result. At the same time, I would say it's the impact because man, it's just like. Yeah, you're a different person than you were before. So, yeah,

Erno: yeah, definitely. Yeah. It's, but it, you know, if you, if you look at like from a very timeline point of view, you could look at it like it is, or let's say before situation after situation, right?

So you have the before, so you didn't know this. And after it's, it's like the new normal.

Sarah: Right.

Erno: In between that phase, you're, you're constantly thinking about okay, I need to do [00:44:00] the check in with this team and I need to thank the people who come before me even though this group isn't used to it and they may think I'm weird, but I have to do this to get into this habit myself.

Sarah: And

Erno: at some point it becomes like the normal and it's like, it's like a habit, like you just mentioned. So it's the new situation. And then everything before that is like, okay, this is normal to me. I have no. You know, it doesn't really stand out anymore. And it's, but it's, it's, it has hugely impacted my life, but it's, it's the new normal now.

So, so do you think, did it really impact me? Yeah, it did.

Sarah: Yeah. I love that. It's, it's, it's. It reminds me of the, you know, the, the little drips on a, on a, on a rock. It's like, well, it's just one tiny drip. Yeah. But over time, well, that can create a huge crater or whatever. So, so yeah, it really is very, very powerful.

And it, it, it shows that, that we [00:45:00] can change. So habits usually are kind of like criticized and people say, well, I can't change. I'm just Like that, right? Well, no, you, you can change. And so I guess that's the, that's the encouragement. I, I'd like to leave listeners with today that, yeah, you can make decisions that have a huge impact, probably not the week after, but just like Erno said, two years later, you're a different person.

And so yeah, thanks so much for, for giving us all this food for thought, Erno. Please do share again where people can find you and where, where they can find your, your decision book to download.

Erno: If you, I think the best and easiest way to connect with me is on LinkedIn. It's just Erno Honig, but you put the link in the show notes and the decision book can be found at ernohonig.

com. Just look for decision book there. And you find it and you can just download it, [00:46:00] you can use it as a PDF, I believe, you can use it as a, as a doc, as a document that you can just edit in your, your favorite word editor, or you can use a notion which is also a great tool I like I have a template for that too.

Sarah: Very cool. Well, thank you so much. I have one last question. I'm working on a, on a book called business like we're human. And I'm asking my podcast guests. What comes up for you when you hear business, like we're human, what kind of thoughts come to your mind?

Erno: The,

I think in general what we believe is the way that our economical system works today. That's like definitive, that's the only true economical system that we know, and there's [00:47:00] nothing else. And there's, this is the only right thing, right? So having like a gross national product looking at growth, endless growth also, you know, also in businesses, right?

So thinking about every year you need to add 10 percent to your revenue and to your profits and everything. So endless growth it's, It's everywhere. So this, and if you then think about the human part, as humans, we are not growing endlessly. We are, we have a lifetime to grow and then it ends. And what we do in that time is to pass on our knowledge to the next generation.

Right. We 12, we try to give them ideas, seeds. I would say, if you look at nature, we give them seeds to build their own Um, garden, their own forest. And I think that looking at that way of business is, is there's not always, we [00:48:00] don't always need to grow. We don't need to always think about making money with our business.

We can also think about how we make impact or how we support other people in our neighborhood. Or how we support our parents. And. I think we don't see that as business, but it is a part of our human life. It's about who we are as humans. So to me, I would say humans are closer to nature than to business.

And the way that we look at business is just. It's a couple hundred years old, so if it's that young, we should be able to change it to something that is more regenerative, more friendly. It takes more care about well being than about welfare. So to me, business is closely related to economics. And to me, that shouldn't be, business should be more related to [00:49:00] nature.

So that's what I think about when you just give me that line.

Sarah: Love it. Thank you so much. I might just mention you in the book. Thank you, Sarah. Thank you. Thanks so much for being on the podcast. It's been fascinating. Thank

Erno: you. Thank you, Sarah. It was great to be here.

Ep 197 outro: I hope you got some great value from listening to this episode. You can find out more about Erno and his work at ernohannink. com and look for his decision making book on his website. Talking about books, remember to join us for the free info session on October 9th if you have ever thought about writing a book.

You'll find all the info on humane. marketing forward slash BBA. And if you're looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more at humane. [00:50:00] marketing forward slash circle, and you find the show notes of this episode at humane. marketing forward slash H M 1 9 8.

And on this beautiful page, you'll also find a series of free offers such as the Humane Business Manifesto, as well as my two books, Marketing Like We're Human and Selling Like We're Human. Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet.

We are change makers before we are marketers. So go be the change you want to see in the world. soon.
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Understanding Your Relationship with Money
23 sep· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this new episode, Sarah sits down with Emily Shull to explore the complex relationship we have with money. They delve into why many people find this topic challenging and stressful, discussing common beliefs and narratives that shape our financial decisions.

The conversation highlights how our upbringing and family culture influence our perceptions of money as adults, and the emotional aspects that play a significant role in our financial behaviors. Together, they address the taboo surrounding money and share insights on fostering open, healthy dialogues.

By examining the difference between scarcity and abundance mentalities, Emily provides practical steps for entrepreneurs to begin healing their relationship with money, ultimately guiding them to align their wallets with their true purpose. Tune in for a compassionate discussion around a dry topic: money!
Here's what we talked about: The reason so many people have a difficult relationship with money and why it causes stress. Common money beliefs or narratives that people develop and how they influence financial decisions. How upbringing and family culture shape the way we view and interact with money as adults. The role of emotion in financial behaviors and how we can become more aware of it. Why money is such a taboo topic and how we can start having more open and healthy conversations about it. The impact of scarcity mentality versus abundance mentality on our relationship with money and how to shift towards abundance. Practical steps people can take to begin healing their relationship with money. A teaser for what we’ll work on during the Collab workshop on October 2nd.
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Intro with music NEW 2022 + 4

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Sarah: [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] Hi, Emily. It's good to see you, hear you. We we see each other regularly because we're in this book lab. And so it's good to have this conversation just one on one with you on the Humane Marketing Podcast. Welcome.

Emily: Yeah, thanks so much. Thanks for inviting me, Sarah, and I'm really looking forward to our conversation.

Sarah: Yeah, talking about a taboo, money, right? You, you made that your topic, so we're gonna dive right in and I'm gonna ask, start by asking you why Why is it a taboo? Why do so many people struggle with this [00:06:00] topic of money? What have you seen in your work?

Emily: Yeah, that's a great question. Money, our relationship with money is so complicated.

Because what we're taught about money is that it's just math, it's numbers, it's accounting, it's logical. So you should be able to learn about it easily, make good decisions. And that's what it's all about, you know, making things add up, but our relationship with money. It's actually something that we feel inside of us.

It's very emotional. It has a very long history that's been starting since the time that we were born. And so it's, it's a difficult and complicated and taboo relationship because it's so filled with emotions and are very deeply personal history. And so what I do as a holistic money coach is help people connect these two things.[00:07:00]

Their rational mind that wants to make good decisions with money that has intentions for their lives and wants to fulfill them and this emotional side that sometimes contains these unconscious drivers that are keeping us from reaching the goals that we that we want for ourselves.

Sarah: Yeah, you called them unconscious drivers, I guess.

Is that the same thing as limiting beliefs, something else that we often hear limiting

Emily: belief. Yeah, you can, you can identify them in different ways. Another, another way to think about that is that it's different parts of ourselves. When we're making a money decision, we have all these different parts that want to chime in and have a say in that.

And so. 1 is the logical part that says, no, we don't need another sweater. And then another part comes in and says, oh, but oh, but this makes me feel so cozy. And it reminds me of what it was [00:08:00] like to feel like, really warm and snuggly as a child. And then another part that's kind of shaming and saying, no, why are you even having this conversation?

You know, we don't need this. You need to be responsible. So there are many ways to think about this. unconscious part.

Sarah: It's interesting. So it's, it's conscious, unconscious left brain, right brain, maybe mind and heart. So it's always these yin and yang. You could probably also say that, you know, the yang part is, is the logical part.

And the yin part is the more kind of like flowing and being in harmony and just using money. When it feels good, right? So yeah, it's, it's so interesting. So what, what are some examples of, of some of these beliefs that maybe we have formed in our childhoods? Because I think you did mention this story with money [00:09:00] starts in our, in our early years, right?

Or maybe, and that's a question to you, maybe it actually goes even beyond that. Like, maybe it's our history that starts even before we were born and it goes into the history of our ancestors as well. I, I personally believe that. So curious to hear what you think, and then maybe you can give us some examples.

Emily: Yeah, I think that's absolutely true. Our relationship with money goes so far back. Oh, my goodness. Yeah. So when we're born, our parents beliefs about money and everything that they experienced, which includes their parents beliefs and everything they experienced and back and back and back. That is all put upon us when we're born.

So this is what we're born into. And this becomes our money beliefs. And 1 of 2 things happen. We either we usually [00:10:00] just take them on. We inherit them. They become ours until we mature and see different ways of being with money and then decide for ourselves how we want to be. Or we reject them, we say, we know this is totally not us.

This is not the way we want to be. And so we do something completely different. But either way, it's an unconscious decision until we mature and. Really take a look at ourselves and our own experiences. Then we're able to tease apart. What is actually inherently mine? What are my values around money versus what I was born into my parents and the culture around me and what I find is that.

It's so deeply personal, so there are so many layers of our origins with with money. We're affected by our environment. You know, the, the country we were born into our culture [00:11:00] has a big impact on how we think about money. If you think about some Asian cultures, save, you know, 30, 40 percent of their income in the United States.

I think the savings rate is in the, in the single digits. So that's 1 impact. And then as you go narrower, then there's our parents and household that we grew up. You know, when I grew up, if we didn't eat out that much, but when we went even to a fast food restaurant, my mother was very frugal. So, you never ordered the big sandwich, you know, you never ordered the drink.

You just got your drink at home. Whereas in another, you know, a friend of mine, you know, that wasn't the case for her. But it all really filters down to your own personal experiences. So what I find is that even though in our environment, and our parents play a big role in what we think about money, it's really our own lived experiences that have the biggest impact.

And it's [00:12:00] usually related to something that happened, as when we were children, and that just hasn't been brought to light that hasn't been healed. So I'll give you an example of 1 person that I worked with. She came to me because for her money was always. A struggle, she just felt it felt heavy.

It felt like no matter what she was doing, no matter how much income she was bringing in or what her assets were. It felt like a constant struggle. And this may have been surprising if you looked at her life from the outside, she was very intelligent and talented. She had multiple. Degrees, she was respected in her field of work, and she did all the things that you're supposed to do to to have a good relationship with money and to make it work.

You know, she read books, she followed strategies she had a supportive partner, yet she still felt this constant struggle with money. Like she was. Yeah, like she was in it on her own, and that was always really hard. [00:13:00] Well, what we found during our work together was that it was tied to her loss of her sister when she was very young.

So when she was about 10 years old, her sister, who was close in age, died, and her parents really turned inside at that time in their own grief. And so there was no space for her to, to express her grief and to process that. Yeah. Yeah. And then, in addition to that, her mother died when she was in her early 20s, and her father quickly remarried and really abandoned her after that.

And so when, when we looked at her history, not just related to money, but her family history as well. It was really surprising how directly this was tied to the feeling of struggle. It was all about feeling abandoned and not having that family support that she needed at that very crucial age. So, I see this In my work with everyone that I [00:14:00] work with, it's it's not just about what is our money belief, but what very specific situation happened to us that brought that and usually it's not something we would ever associate with money.

Sometimes it could be money related, but other times it's not. It's just a purely developmental wound that almost all of us have.

Sarah: Yeah, I'm so glad you shared such a deep example because that really shows how deep this, this goes, right? How far back we need to go and, and how, how many layers we need to uncover.

And it's very vulnerable. Work to, to go to these places because usually they're, they're not exactly happy moments at least from what I've seen because we talk about money in the marketing, like human program as well. And it's, it's usually not. the happy moments that created these limiting [00:15:00] beliefs, right?

It's something that happened in our childhood that, yeah, was, was difficult, probably. Not always, but not always like, you know, as difficult as the example you shared. For me, it, it really had to do with not feeling guilty to be a business owner. Because my parents I, I grew up in a small hippie community, as, you know, Emily and, and, and like all the people in, in that community were from the working class.

And so the the entrepreneurial world, or, you know, the people making money were not. Put in a good light. And so I, I just had to uncover that and go, Oh, but I can actually be an entrepreneur and make money in a good way for a good cause. And it's not money is not bad per se, right. It's the intention that, that counts.

And so, yeah, just uncovering those. Those layers is so, [00:16:00] so important. I was thinking also when you were talking that you're, you were saying it's, you know, it's very personal and it truly is. And then often what happens in life, we, you know, find a partner and get together with someone else and we get married.

And oftentimes today, if we're married, well, the money kind of merges, right? And then there's two human beings with completely different money stories, and that is not always easy to manage either. Do you sometimes work with couples as well, or, or does maybe not together, but. Is that a topic where it's like, oh, but I have this money story and he or she has this completely different money story?

Emily: Absolutely. Yes. So I work with couples sometimes. It's often kind of like a can of worms because it is so difficult because, because we all have our own money [00:17:00] story that most of the time we're not even conscious of where our own money patterns come from. So you put two people together who are not conscious of where their money patterns come from, and it's, it's, it can be impossible to have really constructive Arrangements, I was going to say arguments, sometimes arguments or agreements or conversations about this, because you don't even know where it's coming from for yourself.

So, the 1st step is to understand. Your own money history and then to understand where your partner is coming from. And that's the only way to move forward when it comes to money. But there are so many layers in that. And I find that couples. There's so much going on within a relationship so I don't do much couple work myself because of that.

Sarah: I think it's probably borderline therapy there, and you're not a therapist, right? That's not the same thing, so, because I would argue that there's probably a lot of couple, work [00:18:00] that goes back to money. And so, yeah, that, that is definitely has to go into couple therapy and not, not just money, because like you said, most of them are probably not conscious that it's because of their different money stories that they have you know, relationship problems.

Anyways, we, we digress, but, but it's yeah, it's interesting that it has, it didn't. Impact so many different aspects of our lives. And of course, here on this podcast, we talk about, you know, entrepreneurship but also marketing. And, and when I did this research and created the marketing, like we're human program, I really looked at this idea of abundance and how that impacts, yes, your.

You know, beliefs about money, but then also your beliefs about marketing, meaning that if you come from a abundant [00:19:00] perspective, then marketing doesn't feel as heavy anymore because you don't feel like you have to push or persuade or, or, or manipulate even, right? Because you just feel like there's enough out there for me.

And the same thing applies with money. But I'm curious, To, to hear your perspective on this often talked about topic between scarcity and abundance mindset, right? We're, we're hearing everywhere, Oh, you just have to have an abundant mindset, but how can we have that if we are, haven't healed our childhood wounds yet?

Maybe.

Emily: Yeah, I think it all goes back to the childhood wounds. So, yeah, so this example of talking about abundance versus scarcity. I think it's, it's always more helpful to get as as specific to your unique circumstances as possible. So, what I mean by that [00:20:00] is. Marketing. I'll give you an example from my own life.

The first time that I marketed a program. Oh, my goodness. I was so resistant to sending an email to my network because I didn't have a list at that time. So it was just people that I knew. Talking about this free webinar that I was giving, I wasn't even asked them to buy anything, but I was so resistant and I tried to really figure out.

Oh, my gosh, what is stopping me from doing this? And at 1st, I thought it was I thought it was. My, my environment of you know, my mother, I remember her telling the story when we were young of her father was in business with his brother and his brother somehow cheated him and became rich and my mother's family stayed poor.

And so there was this belief that, you know, wealthy people are, you know, take advantage of people and I wanted to be a nice person, so maybe somehow this was related to my marketing challenge. But the more that I sat with that, I [00:21:00] realized there was something much deeper. So, it was this voice that I kept hearing when I was trying to send that email was I don't want to bother people.

And so that was a much deeper message that I received growing up of feeling like I was bothering people when I was sharing something that maybe they didn't want to hear what I had to say. And so, instead of talking about, do I have a scarcity mindset or an abundant mindset, I think the most direct way to understand our behaviors, whether that's.

You know, to do with managing money or marketing our business or selling our product. It's always going layer by layer to see where is this coming from? What is this feeling that I'm feeling in my body? When was the earliest time that I experienced this? What is this really about? Because when we get to the root and we heal that, then all the other behaviors [00:22:00] disappear.

We're actually able to act in alignment with our true intentions. Transcribed Yeah, it really

Sarah: is this domino effect, right, where you, when you go back, then all the other dominoes kind of start to fall in place and yes,

Emily: and so much of what. Is out there as solutions is it's it helps in the moment. For example, if you have a fear of visibility, you know, you can try to talk yourself out of that.

Oh, of course, these are my, this is my network. They won't be bothered by what I have to say. If they're not interested in my webinar, they simply won't attend. It's okay. I can send this email. So that might work in the moment and I can send the email and have my webinar. But then the next time I have to do it, it's all going to come back again and again.

So if you're able to get to the root of it, then you won't need to take these steps again and again and again. And it yeah, it, it connects us more to who we [00:23:00] are more of our, our core self. And that's really the beauty of doing money work is that it. It makes you feel better, not just about money, but about yourself.

And it connects you more to who you are. It's ironic because so many of us don't think of money as a spiritual thing. In fact, it's often thought of as the opposite of that. But in my opinion, doing money work is one of the most spiritual and personally connecting things that you can do because really to get to the root of it, you have to understand yourself on a level.

And and become more compassionate for yourself on a level that you hadn't before.

Sarah: What would you say to You know, some of the offers around money coaching they promise you, you know, a six figure business or a seven figure business, or, you know, they're promising you that you can manifest money [00:24:00] whenever you want because you now healed your childhood wounds.

What do you think about that?

Emily: Well, I think they usually don't talk about the childhood wounds. They talk about a strategy that they offer. That's going to get you the 6 figures. And strategy, it, it can only go so far. If you're not. If you can't implement it, because you're stuck, because you have all these unconscious, beliefs, then then it's not going to work.

So then you just need to go a little bit deeper. I think most of these programs out there, they just don't go deep enough. And that's they work for people who are capable of implementing them. But if you're not, because you're stuck somehow, you need to understand where that stuckness is coming from and deal with that 1st.

Sarah: Well, I would add that I think a good money coach just like any good coach [00:25:00] cannot make promises about, you know, you now making tons of money because you healed your money story. That's to me, not what money work is about. It's about. Yes, healing those wounds and, and, you know, helping you to live your fullest potential and have a healthy relationship to money, but there's no promise that.

You know, you are in this lifetime meant to make a million dollars and, you know, maybe you don't even want that. So, so it's just like the two things are not related. It's like, it will help you yes, heal that, heal that story and, and, you know, maybe not spend everything every time you, you get money, but it's, it's not going to help you just have money fall from the sky either.

Emily: Yeah, a lot. Yes. That's a really good point. So I do see that some money coaches are really like wealth coaches. Like they want you to be wealthy and that is their goal for you. [00:26:00] And my goal for people that I work with is to help them feel more calm around money. Like their, their money goals are their business, right?

I know desire or, you know, yeah, it's completely up to them. When you, yeah, as a coach, if you go into it thinking, well, you're, you know, you should be rich and I'm going to teach you how, well, that's different from having a healthy relationship with money. That's just. I'm going to make you wealthy.

Sarah: Yeah.

Emily: Yeah.

Sarah: I'm glad we clarified that. So what would you say are kind of the next steps for people who are listening? How can they start on their own to heal their money story?

Emily: Yeah, so paying attention to what you're feeling in your body when these money challenges are coming up is a great place to start.

[00:27:00] Journaling, drawing, those are great places to begin to understand what's really going on beneath, peeling back some of those layers. Yeah. And.

Sarah: I remember your, your workshops in the Circle Expo with, with drawing people, people love those. I think it's, it's when we tap into, like we said before, into the unconscious or the, the heart or the, you know, the, the right brain that's when kind of these, inhibitors maybe, yeah, fall away and we can just really let the emotions out and that, and yeah, people really enjoyed that, letting out the creativity to think about their money.

Emily: Yeah, drawing is such a great avenue to explore what's really going on behind the scenes, because when we draw, we think in whole [00:28:00] images, and that includes all of the emotional undercurrents of what's going on. So that that's why that that exercise is usually so powerful because it's so simple. I do want to say when you say creativity, it is a creative process, but you don't, you don't have to think of yourself as a creative or artistic person in order to do this.

You know, drawing with stick figures, which is the only thing I'm capable of, is perfectly fine and will, and will get you to that emotional the emotional space that you're looking for as well.

Sarah: Yeah, that's great. So you're coming into the Humane Marketing Circle for a collab workshop that is open to the public and well attended by the community members as well.

Can you give us a little teaser on what we'll do on October

Emily: 2nd? Sure. We're, you, we're going to discover where our money beliefs come from learn how to identify unhelpful money beliefs. [00:29:00] And then learn how to free yourself from unhelpful money beliefs so that you can align your actions with your goals.

So we'll be doing that. I'll do a little presentation, but there also be breakout rooms and exercises that we're going to do to begin to explore our own origins of our money behaviors.

Sarah: Yeah, can't wait. I think the, the, the beauty of these workshops is that they're really hands on. So it's, yes, it's a presentation.

Yes, it's content that you provide, but then like you said, we have the time to go into breakout rooms and talk to other humans and, and really apply directly, because I feel like. When we attend the webinar and we get bombarded by great ideas and inspiration. But then if we don't actually do something with it right away, sometimes it just goes in here and out on the other side.

Right. So I really look forward to to this workshop and. Maybe we'll be doing some drawing and as well, [00:30:00] who knows? But yeah, can't wait. So if you are listening to this and would like to join us, humane. marketing forward slash workshop is the link that you can sign up for. As I said, this is usually reserved to the community.

But these collab workshops are open and you can join with a small donation and Emily will share all her wisdom there. So can't wait, Emily you

Emily: tap into your own wisdom.

Sarah: Yes, that's true. Yes, exactly. Yeah, because maybe that's where we can end. I really feel like. You know, this whole money conversation, even though money is something external that we use with other people, and that kind of brings us or, or ties us into the world outside, it really is this inner job that has to do with it.

Yeah. Solving or, or [00:31:00] healing some stuff inside first, right? Yep. Very well said. Yeah. Great. Well, what a delight. Thank you so much for being here today. Do please share with people where they can find you and I think you have an assessment you want to share as well.

Emily: Yeah. Yeah. Thanks so much for having me, Sarah.

So you can find me on my website, me, myself, and money. com. And there you can find a, I think it's a pop up. So it'll just, it'll gently appear after a few seconds. It's my money assessment. So you can assess your relationship with money. And we're used to seeing this in terms of, you know, do you have investments?

Do you have savings? All these practical categories. But what my assessment does is help you understand more holistically what your relationship is with money based on what your relationship is with yourself.

Sarah: Mm.

Emily: Yeah.

Sarah: That, that's a, definitely a good starter. And then it gives us [00:32:00] a result based on, on the answers we gave on, yeah, I, I'm curious.

I'm going to have to take it. It's like, Oh, you're in love or no, you're, you know, breaking up or it'd be, it'd be good to understand the results after the, the assessment.

Wonderful. Well, thanks so much, Emily, for being here. And yeah. Please do sign up for the workshop, again, humane. marketing. com forward slash workshop. And can't wait to see you on October 2nd. See you then. Thanks, Sarah. Thank [00:33:00] [00:34:00] [00:35:00] [00:36:00] [00:37:00] [00:38:00] [00:39:00] [00:40:00] [00:41:00] [00:42:00] [00:43:00] you.
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Effortless & Authentic Social Media Post Writing
23 ago· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode of the Humane Marketing podcast, I’m joined by Pauliina Rasi to explore the art of effortless and authentic social media post writing. We dive into why writing for social media can feel daunting, and how you can overcome those challenges by finding your unique voice and style.

Pauliina shares practical strategies for brainstorming fresh content, maintaining consistency, and offers a sneak peek into the powerful frameworks we’ll cover in our upcoming workshop.

This conversation is designed to inspire and empower entrepreneurs to write with more ease and flow, aligning your social media presence with the principles of humane marketing.

Here's what we talked about:

+ Why writing social media posts can feel so daunting

+ How to find your unique voice and style in your social media posts without feeling like you’re copying others

+ Strategies for brainstorming ideas and generating fresh content for your posts

+ Tips for maintaining consistency

+ And a sneak peek of the frameworks that Pauliina will share with us in our upcoming workshop on September 4th - https://lu.ma/f64hyojw

And so much more...

---

video1182592561

Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing.

Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane.

marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.

Ep 195 intro: Hello and welcome back to another episode of the Humane Marketing Podcast. I hope you're doing well and had a wonderful summer. Maybe didn't even notice that I skipped one of the episodes this August, but I'm back. I'm back with another conversation. Today's conversation fits. The P of promotion, and I'm talking to Paulina Razzi, a communication strategist and [00:03:00] copywriter about effortless and authentic social media posts writing.

If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, well, a big warm welcome. We're all about humane business, humane marketing, humane selling. And if you don't know what I'm talking about, you can download your one page marketing plan with the humane marketing version of the seven piece of marketing at humane.

marketing. com. One page, that's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's and help you with your foundational clarity for your marketing and business. So, my friend Paulina Razzi is a writer, communication strategist, and trainer.

With 20 years of experience as a journalist and communications consultant, she helps [00:04:00] businesses, projects, and professionals communicate their messages with clarity and confidence. Paulina's work focuses on breaking writing strategy into actionable pieces so that professionals and entrepreneurs can turn into.

Effective content effortlessly and cut through the digital noise to share their message with people who matter. When not typing on her laptop, she can be found on the slopes of the Swiss Alps or spending time in nature with her family and friends. Yes, you guessed it, uh, Paulina is local here in Switzerland and we've actually, we're one of these people who have met in person.

So that's always extra special. So here's what we talked about on this episode. Why writing social media posts can feel so daunting, how to find your unique voice and style in your social media posts without feeling like you're copying others, strategies for brainstorming ideas and generating fresh content for your posts.

[00:05:00] Tips for maintaining consistency, and then a sneak peek of the frameworks that Paulina will share with us in our upcoming CoLab workshop on September 4th. So without further ado, let's dive in.

Sarah: Hey Paulina, so good to see you and hang out with you for a bit to talk about social media posts. I'm very excited to have you here.

Pauliina: Likewise. Thank you for having me, Sarah.

Sarah: Wonderful. So we are doing a collab workshop together. And, uh, this time the topic is all around kind of like very pragmatic information around how do you structure and write, uh, those social media posts, which we know a lot of people are struggling with, right?

It's, yeah. Is that also the feeling that you get? Like, because I think people are struggling with several things around this social media [00:06:00] presence kind of thing. Um, one of them, I think is consistency, but let's talk about consistency later. Let's first talk about this idea of. writing these posts. What do you see when you work with your clients?

Why is that such a struggle for people?

Pauliina: Well, writing is terrifying. I've been writing in one way or another, most of my career, and I can also relate on the emotional level to, to that struggle. And I see it in my client's lives and I experienced it in my own life as well. If not on a daily basis, regularly anyway, and that would, that would be maybe my first message that even though you are a professional writer, you can write a lot, but you can still sometimes feel that struggle because there's a lot at play there really when you're trying to write, especially when you write about yourself and your own work.

And, um, and, uh, it's, it can be sensitive. It can be, [00:07:00] it can make you feel vulnerable. And there's a lot of authenticity at, uh, at play when you're writing about yourself, but, uh, but it can be, it can be overcome as well, when you, when you work through, through it, uh, well, enough, uh, enough, and when you develop different capabilities, capabilities around that.

Sarah: Yeah. Yeah, no, I hear you. I think, I think there's. There's this fear of really truly showing up and. You know, I have this, I I've, as you know, I've been, uh, my first business was a LinkedIn consultant. So I've been growing up on LinkedIn. And to me, it's not scary at all to completely make a fool of myself on LinkedIn anymore.

But I have, uh, like one very good friend who's been on LinkedIn for years as well. But she's still. still kind of feels like, Oh, but this is the professional network. And can I really, truly be myself? And w you know, and so I think a lot of people have [00:08:00] that with LinkedIn, especially, um, and of course also with, with other platforms, but LinkedIn kind of has this heaviness to it still because of how it came about.

And it's changed a lot, but. I think it's also because a lot of maybe our clients moved out of the corporate world, and so they had to kind of like, wear this professional mask, and now they're going into their own business, coaching, consulting, and all of a sudden they're, they're asked, To show up as authentic and, and it just kind of feels weird.

Right? So I think one of the big things is like, how do I find my voice on these platforms? How do you help people find their voice?

Pauliina: Absolutely. And I think you're onto something there, especially when you say about LinkedIn and how rapidly the platform has changed. So many of us might be feeling that we aren't, we haven't really fully caught [00:09:00] up yet.

And, um, and when you, when you feel that way, finding your voice and knowing. What part of your voice you actually want to project might be a little bit tricky, and it comes to down to defining your strategy and setting your goals. When I see people struggling on LinkedIn or on other platforms, if we backpedal a little, is it can be for the lack of strategy.

So not really knowing What to say what they're trying to achieve, not not being sure how they're going to reach that. That's a big building block. And if you don't have those questions, it might be very hard to do with confidently the other reason or the other part that people might be struggling with is the confidence that you that that you also maybe your friend might be suffering from not having the confidence or the courage to say what they want.

Know what they need to say. And then the third third element. There is the practical practical part like how am I? How am I going to say, say [00:10:00] exactly, but you need the three or three of them so you can be consistent. You can be confident and that you can be clear about the message, knowing what you're going to say, finding the inner courage, the confidence to to project your voice and then the practice finding the ways the strategies, the template, the frameworks that work for you.

And when you have all. All three in place, it gets a lot easier, but I would also like to say that it's okay if it doesn't always feel easy. Like some of, some, some of us might feel like I don't care if I make a complete fool out of myself. I've already done that. And for others, I have clients who've been very, very visible, very present for years, and they still get the wobble of it every, every now and then.

And that can be part of the process as well. And that can be, that can be okay.

Sarah: Yeah, I always encourage my, my change makers to, to embrace that role. Like that is truly the role of a change maker and change is not easy. Right. [00:11:00] And so it, it, it almost is part of the change making is that you have to put that message out there and yes, it's not going to be easy, but.

It will get easier because everything gets easier by practice. So exactly. And you can

Pauliina: get better at February. It might still feel scary at times, but I think it's also a good thing to go towards what's scary or what you're afraid of, because it tells people that you're doing something new. And it's also a part of finding that voice.

If you, if you never feel scared, if you always feel super comfortable, maybe you're not fully using your voice or spreading your message. So that's, um. That's something to keep in mind as well.

Sarah: Yeah, that just gave me goosebumps. I think that's such a good point because a lot of people who come to me for humane marketing, they tell me that they've just gone through the motions of marketing, meaning they've just gone through, you know, posting things kind of like they.

Took some [00:12:00] class and some guru told them, well, this is how it works. This is how you have to do it, but without helping them to find their own voice. And so it's these empty posts that just feel like marketing messages. And, and that is it. Look, totally less scary, right? The scary thing, like you mentioned at the beginning is the vulnerability.

Uh, but that's where the human connection and that's where you really resonate that this frequency level and not just like, oh, there's another marketer or there's another copy writer. So. You're totally right. It's like, if, if you haven't, if it doesn't feel scary, then ask yourself, well, are you really truly putting yourself in those posts or, or not?

Yeah.

Pauliina: Exactly. Exactly. And often what we often forget on social media is that authenticity and that connection, it's much more important than perfection. Like, you don't need to be the best writer out there. You don't need to write as well as [00:13:00] maybe some professional writers, writers do, but you need to have something, some, something of you in that message.

So it resonates. And that's often a discussion I have with my clients and people in my network as well, because they might come to me and ask, like, could you write this for me? I could, but actually most of the time they do much, a much better job writing themselves for themselves. Even though it's maybe a little bit less.

Perfect on the surface, or maybe the turn of the phrases aren't as polished as they could be, but their authenticity and their voice and their experience shines through. And it's much more powerful and it's much more important than the perfection, perfection of the message.

Sarah: Yeah, that's so true. I want to come back to the three ingredients you shared, but what you just said also makes me think of AI and how You know, we could totally just now use ChatGPT or any other tool to have all our posts written [00:14:00] and we know we're good to go.

But what you just mentioned is, is like, well, how is ChatGPT going to really, truly bring in your authentic self? It can, like, I'll have to admit it does a pretty, pretty good job, but you still have to come up with the. The topics you guys still have to come up with, you know, the experiences, Chachapiti doesn't know your life, you know, these little moments of storytelling that you share to connect.

Uh, it doesn't know that. So, um, you can use probably AI as a tool to help you kind of fine tune some of your posts, but I would, yeah, I would probably say, don't just Give it all over to ChachiBT and say, Oh, just write my post because that's kind of probably the risk that we're going to run into that everything just feels like perfect.

And, and then there's, yeah, there's less of that authenticity in there [00:15:00] again, I'm very much pro ChachiBT, but yeah, I wouldn't just hand it over, uh, to, to write my posts for me at all.

Pauliina: No, I wouldn't either. And I think it can be a great sparring partner. It can be a great, uh, well, not a person, but a great tool to ask, like, how would you approach this topic?

I'm writing about this. Am I missing something? What kind of an analogy would you use to describe this? Or kind of like spar with that? Especially if you work alone, it can be super helpful, but it only does a very mediocre job in writing for you. And like you said, like, it doesn't know the words you You use, it doesn't come up with creative expressions very often, unless you ask specifically.

Um, so you need to, you, well, you need to leave some space for your personality. Definitely.

Sarah: Yeah. All right. So getting back to the three ingredients you mentioned is confidence, strategy, And then the actual frameworks and just how to, to follow. So we're going to cover the how to and the frameworks [00:16:00] in, in our uh, workshop on September 7th.

Uh, so if you're listening to this or watching us, we'd love to have you join us, humane. marketing forward slash workshop. Um, But we want to cover maybe, uh, uh, I think we talked a fair amount, uh, about confidence. Um, let's talk a little bit about strategy. So I think one of the things people struggle with is that they just, you know, open whatever social media platform it is and then go, what should I write?

So how can we better approach this? How do you, Yeah. Help your clients with strategy.

Pauliina: Well, the first question I'm helping my clients answer is what is your message? What is it that you bring to a table? What is it that you can help people with? What are your unique capabilities, your talents? What is special about you?

So everything starts with what did you have? To get, then there's of course, a [00:17:00] question of who you are speaking to writing too. So you can tailor that message to be relevant for them. And then we come to a question of channels, like where to be present, where to reach those people, but it all starts with, what do you have to share?

And, uh, focusing on that and nailing and nailing that is so crucial because if you don't know what you are going to say, what do you, what, what is the message you want to get across? Well, everything else becomes just very random.

Sarah: Yeah, it's kind of this chicken and the egg thing that we often have. And, and it's funny because people like when I look at beginning, uh, coaches or, or, or business owners in general, they immediately want to go to social media, right, without doing the foundational work, the getting that clarity.

We can be, yeah, we can be present on social media for years and years and nothing ever comes [00:18:00] out of it if we don't know what, what we're offering. We don't know who our clients are. We don't know where they are in their journey. So yeah, there's, there's a lot of information that needs to be in place before we ever go on social media.

And we can actually kind of hurt. our reputation if we go out there too early and then looking from the outside in and look, it kind of gets completely confusing for people who are like, one day she's talking about this, the other day about that. It's like, what is she doing? Like, I

Pauliina: don't get it. So exactly.

And we can hurt ourselves in the process by burning ourselves out and spending a lot of energy on something that's not moving us forward. As forward at all. Like it is a little bit of this throwing spaghetti to a wall and seeing what sticks which can be if you just start shopping on social media channels before setting up a foundation.

And then when you set up the strategy, it's really [00:19:00] deciding on what kind of spaghetti you're going to use and how long you're going to cook it for before you start start throwing it on a wall wall and that can really change everything. Of course, there's always that aspect of going out there and just trialing and seeing what works, but it's a whole another world when you do that strategically, and don't just just start somewhere and do exactly what you just described there.

Yeah,

Sarah: yeah, so true. So, I want us to give just a little sneak peek about the frameworks, because I think that's what people are, you know, it's nice to have the security of some kind of structure. And yes, we're still saying, well, Use the structure, but infuse your own voice, right? Don't just follow it to the dot, but I think it gives people that security, uh, to, to know, oh, okay, there's some kind of structure that I'm following.

So without giving everything away, [00:20:00] because we would love people to join us for the workshop, but tell us a little bit about, um, these frameworks that you're using.

Pauliina: Confidently and frameworks. Indeed, they can bring this additional layer of security. It's almost like a safety net. Always have something to fall back on and when you have your strategy sorted out, you can start using these templates in a way and creating maybe even your own templates and frameworks in a way that still allows your internal light light to shine.

But one of the favorite favorite frameworks I like to use is it's called stair s t e a. And that's, um, that is something I like to use, especially when tapping into the emotional, emotional aspect of writing and emotional aspect of our reader's lives, because it allows us to look at the situation they're in, uh, the thoughts, the emotions, uh, they have about the situation, the actions they take, and then how you can help turn that, uh, [00:21:00] around so they get different results.

So it's, uh, it's, it's a network I like, like using, especially when trying to reach, uh, reach, uh, the emotional aspect aspect in my readers, readers lives. And, uh, it's, uh, very practical in the sense that even though it sounds like a lot of, a lot of acronyms to begin with, when you really are really, um, use it a few times, you, uh, you can create a good library of templates for yourself.

So

Sarah: what do the letters stand for? S-T-E-A-R-S

Pauliina: stands for situation, whether what, what's the situation, whether reader might be in t is, uh, about the thoughts they have about their situation, and e is about the emotion. So that allows you to put yourself self in their shoes and approach this, uh, the situation from their point of view.

A refers to actions. What are the actions they typically take because of the thoughts and emotions? And what are the actions you could help them take as the professional [00:22:00] if they followed your guidance? And R is about the results. What are the results they get? And what are the results they could get if they use your method?

So that's why it's, uh, it's, it can be very practical for, especially for service, service business owners and people selling different services.

Sarah: Mm, yeah, that, that helps a lot to, to first kind of project yourself into the client's shoes and then, you know, using empathy and compassion, understanding their situation, the thoughts, what they're not saying as well, and then bringing it back to you and say, okay, um, here's the action I want you to take.

And also. Here's a possible solution I have. Um, I love that. Yeah. And, and again, we're, we're going to apply that during our workshop and actually have a breakout room where you ask people to, you know, apply this framework and give them guidance on how to write a post and, and then [00:23:00] we can share them in the chat and you'll get feedback.

I think, I think one thing we're doing well in our community is that we, you Create the time and space to apply, uh, what we're learning and not just, you know, content overloading our minds and go, Oh, there's like 10 frameworks and this is how it works. And, and now, you know, go off on your own and try to figure it out.

I think, uh, we need more spaciousness and time to be able to actually integrate, uh, these, all this mind stuff that comes our way. So, um, Yeah, I really look forward to having this kind of hands on experimenting with your framework. So that sounds great. Any last tips on consistency? Because that's another thing that I think people struggle with is like, oh yeah, they can do like, you know, a month and then they get [00:24:00] frustrated and tired because there's not enough likes or not enough comments.

Um, and then they. You know, feel like, oh, I tried it and it didn't work. So what would you say in terms of consistency is a good, good advice.

Pauliina: When it comes to consistency, of course, the basics are the first building block. Again, the strategy, the confidence, having the, having the tools in place. So having that strategic block in place is, uh, is crucial because it's hard to be consistent if you don't really know where you're going and how you plan to get there.

The other, uh, thing that's very important are routines. So how do you build your weeks and months so that you have time to create a content that Is consistent to you often when I start working with my clients, they come to me saying like, Oh, I could easily publish every day on LinkedIn or every other day.

And then I asked, like, how long does it take you to create that content and they realize it might take them four hours, which is a big time [00:25:00] commitment for someone else who has other things on their plate as well. So being looking into your weeks and months and seeing whatever routines you can build in there so that you can really get.

Your content done. And finally, being realistic with what consistent means to you. Consistent is not necessarily daily. Often on many channels, it means weekly, because if you don't do things often enough, you lose momentum. But it's good to remember that your consistency doesn't need to be someone else's consistency.

It's always better to start slow and easy. Maybe even if If it means that you publish weekly on LinkedIn or even less often and then build it up from there so that rather than the going the other way around so trying to do it to do it daily and then falling off the wagon and getting all depressed and having to start all over again next month.

Sarah: Yeah, I couldn't agree more. I think it's, it's, it's something that you could do more if you [00:26:00] enjoy it. And if it comes, becomes easier and easier, but if it's a drag, then why would you want to do it, you know, more often, uh, I mean, our, our businesses are supposed to be joyful and if social media posting is not your favorite thing in your business, well then reduce it to once per week and instead of Just going through the motions really take the time to create a more meaningful post rather than just a, you know, marketing slash sales post.

I think exactly,

Pauliina: exactly. And I think it's so important to work on things that are meaningful and rewarding for you as well, especially if you're a one person business, it changes when you start having a team around you, because then you can start outsourcing things that don't come. Naturally, but especially when you're on your own, you're writing about yourself.

You are the face and the voice of your business. It's so important to do content and create content that's meaningful and natural to you as [00:27:00] well.

Sarah: Yeah,

Pauliina: yeah.

Sarah: So good. Well, I really look forward to this. session in our community. Um, again, if you're listening, this was just kind of a teaser. I hope we gave you enough content still to, to make you understand how, yeah, how Paulina is approaching this topic.

I only choose my workshop collaborators, uh, because we have aligned values. So definitely feel very good about that. So hope to have you join us on September 7th, uh, 2024 humane. marketing forward slash workshop. Paulina, any last words of wisdom regarding social media? Maybe, maybe I think I have listeners who are like, I'm just done with social media.

So what would you tell them?

Pauliina: Well, do whatever works for your business. If social media doesn't feel good for [00:28:00] you for any number of reasons and not good goes beyond like basic, basic wobbly feet, find other ways to connect with, with your audience and with your friends. Social media is not mandatory. It's a fantastic place to test different ideas, uh, to share your voice, share your message.

But there are plenty of others if that doesn't feel like an authentic way for you to connect with the people you're trying to reach.

Sarah: Hmm. Yeah. Wonderful. Well, thank you so much for doing this and I can't wait to our workshop together.

Pauliina: Thank you for having me, Sarah. And I look forward to diving in into all this with a human marketing circle in September.

Thank you. Have a wonderful day. You too. Bye.

Ep 195 outro: I hope you got some great value from listening to this episode. You can find out more about Paulina and her work at paulinarazzi. com. That's Paulina with two [00:29:00] I's. Uh, so P A U L I N A R A S I. com. She also has a free guide with content ideas and you find that at paulinarazzi. com forward slash free. And if you'd like to roll back your sleeves and get to know Helena's frameworks so you can apply them week after week to your social media posts, then join us for the next CoLab workshop on September 4th. I think I said September 7th once during the episode. So no, it's September 4th, a Wednesday, and you can sign up for a donation at humane.

marketing forward slash workshop. These workshops are hosted in our community, the Humane Marketing Circle. And if you'd like to join that and then get access to all the collab workshops, you can find out more at humane. marketing forward slash [00:30:00] circle. You find the show notes of this episode at humane.

marketing forward slash H M 1 9 5. And on this beautiful page, you'll also find a series of free offers, the Humane Business Manifesto, as well as my two books, Marketing Like We're Human and Selling Like We're Human. Thank you so much, as always, for listening and being part of a generation of marketers who cares for yourself, your clients, and your business.

and the planet. We are change makers before we are marketers. So go be the change you want to see in the world. Speak soon.
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A Niching Conversation with Melissa Davis
2 ago· The Humane Marketing Show. A podcast for a generation of marketers who care.
I’m back with another short unplugged episode.

This time it’s a conversation with Melissa Davis of humanityinc.world and myself around the topic of Niching. Melissa was on the podcast on episode 182. So if you’ve missed that, it’s definitely worth listening to!

This was triggered by a meditation I recently posted on Insight Timer, if you’re on there, look for Find Your Niche - A Radically Different Approach.

Melissa’s work is all about Foundational Clarity, helping entrepreneurs connect to their values. And we both have opinions around this idea of niching, and how to feel less anxious about it.

So here goes. A short conversation with Melissa Davis about Finding Your Niche.
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Human Design with Jen
26 jul· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode of the Humane Marketing podcast we dive deep into the transformative power of Human Design with expert Jen Freeman.

We'll explore what Human Design is, how it can be specifically applied to business and entrepreneurship, and how understanding your type can help you in making informed business decisions.

Jen shares insights on how each type might approach business differently and highlights key aspects of Human Design that are particularly relevant to entrepreneurs.

Join us for an inspiring conversation to help you create a business that is authentically aligned with who you are.
Here's what we discussed in this episode: What Human Design is for those who might not be familiar with it. How Human Design can be applied specifically to business and entrepreneurship. How knowing one's type can help in business decisions. An overview of how each type might approach business differently. Specific aspects of Human Design that are more relevant to business, like authority or profile, or certain channels or gates. How understanding our own Human Design has influenced our business journeys (both the guest's and mine). A sneak preview of what will be shared at our Collab Workshop on August 7th. And so much more
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[00:00:00]

video1299808011: [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] [00:09:00] Jen, it's so good to have you here. Welcome to the Humane Marketing Podcast. Thank you. I'm very excited to be here. Thanks for having me. Yeah. Super happy to have this conversation with you. I feel like we, we've known each other for a long time. I just mentioned it in the intro, how we got to know one another and yeah, it's a pleasure to have you here.

And even more to collaborate on this workshop together that we have coming up. So let's give people a little intro to well, human design and how we use it in business, but then we'll go much further into this during the workshop on August 7th. So why don't you start [00:10:00] Jen with explaining, maybe there's people who are listening who have never heard of human design.

So I feel like yes, it's kind of in the zeitgeist, but maybe there's people who have not heard of it. So just kind of like a general introduction to human design. Okay, great. So the human design system was brought in by a gentleman named Rob, and he heard a voice and it said, are you ready? And for the next 9 straight days, he downloaded the system.

I believe this was the early 80s and he tested it over the next 10 years. And he found it to be very accurate and began to slowly roll it out. And it grew to what it is today, where he's past, since past, but his school lives on, all the people he's trained. And the essence of it, it's based on something called the neutrino stream.

And the neutrino is an infinitesimally small particle of mat that is a tiny bit of mass That comes from the sun and we filter these neutrino particles. And even in like our thumb, there's something [00:11:00] like 20 million in our phone at any given second. So it's part of the essence of being human is this interaction between our sun and how that interacts with us.

So part of what human design system shows people is, is divided into types, which we'll talk about more in a bit. And it helps you to understand how your systems interacting with this neutrino stream and how you can truly. Work with it well to really live your best life. And so much of it has to do with how to really let go of conditioning, because we have something called centers.

Some of them are open where we're deeply receiving conditioning, both from other people, the environment planets. And then there's ones that are called fix where we put out our own, I think of it, our own radio station. So human designs, the art of learning how to truly move correctly with your energy field in alignment with the whole.

So it's not just you by yourself. Okay. You know, on your lonesome, it's really you inside all of life and how you can contribute both your well being and to the well being of life in the most optimal [00:12:00] manner. Yeah. It, it, it really is hard to describe it in such a short time, right? Because it's so complex.

And when you first hear it and you hear like, What, this guy invented this and it was like a download and what, neutrino streams, what the heck is that? But yeah, it really has such depth that it took me years to get to the part, to get to the level where I'm at now of my understanding. And I've really only scratched the surface.

But the reason I keep coming back to it is because. As you know, marketing, like we're human is all about starting from within, starting from who we are and then resonating with the right clients. And so that's why this tool and this knowledge is so important. So important to me, I feel like for people to really [00:13:00] understand who they are as you know, you and I both, both also believe in astrology and how that kind of helps us understand who we are, but human design just kind of adds another layer to that understanding.

And yeah, over the years, I've. Really just gotten much more deeply into the, the study of human design in order to understand, like, like you mentioned, it's not just about me, but it's about me in relationship. To everything around us, because we're living in an ecosystem where we're constantly, you know, facing other people and in our business as well.

And that's especially what we want to talk about today is like, well, how do we use a tool like that in, in business and in marketing maybe even. So I'd like you to pick up there. [00:14:00] Well, and one thing just as a bit. So, so for your listeners, I I first had my human design reading for myself 22 years ago, and I've worked with it with hundreds of people in 22 countries.

So every color faith, I mean, everything, and it's just stayed true. So to me, it's describing something very fundamental, like our relationship to gravity. It's just there. So this is part of, I really. wholeheartedly invite everyone to test what we're about to talk about. This isn't something to just take in as a concept and believe.

This is very much something to be like, Oh, and if it sparks your interest, if you feel curiosity, play with this, because it's really in starting to apply it, you really see the magic of it. So specifically to your point about marketing is the more you understand your type. And so there's four, there's four, arguably five types.

So there's manifestors, There's generators, there's a subset called manifesting generators, there's projectors, and there's reflectors. And all four of these have different roles, different, [00:15:00] different ways that they work inside the field. So manifestors initiate. Now, I live in the States. And pretty much our whole culture, everyone's trained to be a manifesto.

So, so, but the rest of the world, I'm sure y'all aren't quite in the insane level of capitalism. We are, but it's less than 10 percent of the population. So, in reality, only 10 percent of people are really meant to just be there. I've got an idea. I'm going to go do it. So, the manifestos, they're called energy beings and so are the generators.

Now what this means by energy beings is they have access to energy to get stuff done. Right. But the manifestors, if you're a manifestor in business, then absolutely. I mean, in a lot of ways, it's amazing because you really can just go get stuff done like that, but you're not meant to actually work long term.

It would really, it's, you're meant to initiate, but you don't have the energy to actually do the work. The generators. Are the worker bees. We're the ones. I'm a manifesting generator and Sarah, you're a generator, right? I'm a generator. Yeah. So we're the ones who [00:16:00] actually have it's correct. We have the amount of energy in our bodies that we are meant to work and we need to work.

I mean, is when we work every day, we wake up, let's say, 100 Sarah units by the end of the day, you want to be down to almost 0. so you can truly rest. Right. So if you find out you're a generator in business. One of the key points is you need to wait to be initiated by life itself, by a manifestor. You need to wait, and this could be very challenging if you think you're supposed to be getting out there and initiating right away.

Right? But let's just say that, and I, someone comes along and says, Hey, you know what? That recipe you've got, I think you have a really great bread baking business. You feel inside and we'll talk more about authority in a second, but you feel you get an answer you feel a yes Then it's like go for it begin the work begin to build it and it's you could say it's blessed by life, right?

But if you have not been initiated by life and you try to manifest and you just do it out of nowhere There'll be a sense of [00:17:00] drudgery and difficulty and going uphill both ways in the snow, right? So the third type is the projectors. I want to just I want to just pause and think about this manifesting because It's interesting because kind of in this new age movement, there's all this talk about manifesting, right?

Manifesting money, manifesting clients, manifesting anything. And it's always kind of like, well, we can create. Whatever we dream of, and we just manifest it, like, do you feel like there's a connection to the manifester type? And maybe again, that whole idea of you can manifest anything, that actually only applies to, To the manifestors.

Great question. Or is that not the same kind of manifesting? Fantastic. And I've spent a long time looking at this. And so I, and part of what I think is important is to hold the human design language specifically in the container of human design, right? Because [00:18:00] they really mean something specific about a manifestor who's born in this kind of way.

And at the same time, the new age culture, when it's talking about manifesting, So there's a, a universal truth of all human beings that what we can envision, like what, what I'm also trained as a shaman. So, so in, in that world, an indigenous language, there's something called the 1st attention and 2nd attention 1st attention is attention follows belief.

So that basically means if we think that we'll never be able to make it. Our mind will filter information to see that we can't do it. Second attention is where attention follows energy. What's actually alive and real and happening. So to me, that question of manifestation, and I think better on my eyes, it has to do with truly understanding is something alive.

If it's alive, then yes, you're going to be able to have it come true in a completely different way. But what I've seen, especially again from a state's perspective. [00:19:00] These egoic desires that are really coming from a wound, like when people are like, Oh, if I only manifest a sports car, then I'll be happy.

Right. That's not the kind of manifesting we're talking about here. Right. We are all master creators. I mean, it's the nature of being a human being. We create, we create with our words, we create with our thoughts. So this is, and of course our actions within this framework of the human design context. We are looking at our, our, our self as energy beings or not energy beings and really getting, it's like being like, oh, okay, so I'm, I'm more of like a, a speaker and you're more of a plumber.

Oh, you're a builder. It's more understanding how we're meant to move energetically in the whole. Right. So, so that's something that, and it's such a great question and it's such a deep topic. So the simplest way I could sum up what I said is to understand that all of us by our nature create, we are nonstop creators.

It's what we [00:20:00] do. It's what it means to be alive. Right. Even the fact we eat food, it goes in and digests. We create our organs. We are, we are always creating, but from the standpoint of a manifester in the human design system, they are the only people truly meant to have an idea, get out of their chair and go make it happen without resistance.

Got it. Yeah. Great. So, and so generators and manifesters are these energy beings? Yes. Yes. And the generators are approximately 70 percent of the population. Okay. Thank you. So really, the majority of people, we're living in a generator world, you could basically say, right? The projectors and the reflectors, there are other two types.

Projectors are about 20 percent of the population, and they're called non energy beings. And so they're here to actually feel all the energy beings and then help direct them, like help see. To me, I think of them as the managers. You know, like really good managers, you know, where they can be like, Oh, wait, you should do this.

Stop doing this. You should be over here. Right? [00:21:00] But they are, they need the energy being such as the generators, the manifestos. To actually invite them in to offer their truths. And then actually do the work projectors are not also meant to do the work, right? They can really exhaust themselves. And the very last is the super rare.

They're like the unicorn here. They're less than 1%. They're the reflectors. And reflectors by their nature, they reflect whatever they're in contact with. So part of their role in the whole is to be able to report back. Like, how are we doing? So I have a reflector client I've been coaching for five years, and it's this never ending journey for her of really understanding where she places her attention and what she feels and how she can communicate it to people.

They're very rare, but they're very powerful, those reflectors. Very important for all of us. Yeah, I used to have a virtual assistant who was a reflector, and it was just like Such a different human being yeah, you could, [00:22:00] you could immediately tell that there's something unique about her. Exactly. Yes.

Yes. That's great. I'm just kind of reflecting. So I have a son who's a manifester. And yes, they're also very unique human beings not just because it's my son, but, but yeah, in terms of that energy. Right. And it's not, if I compare it maybe to the generator energy, it's not as stable. It's more fluctuating in terms of, you know, they get a lot of energy and they can work nonstop and then they take longer pauses in between, you know, until they get inspired again.

Right. Yeah. Yeah. Where, what you said about the generators, it's kind of like, we're these working bees. And yeah, we get up every morning and have energy to work until until the night. And that kind of made me reflect that I remember Ram [00:23:00] mentioning at one point that maybe this will change as well, that maybe.

And yeah, I'm just thinking back to the industrial revolution, like wondering if all these worker bees came into the world during the industrial revolution. And if that eventually will change with this new kind of business paradigm, world paradigm that we're trying to create, have you? Yeah. Yeah. No. So great.

Yeah. What a great, so I feel like it's a metaphor switch as well. And I'm so glad you asked that because. the evolution. So the thing about generators is if they say, basically, if they don't listen to their own inner authority, and this is definitely outside of what we're doing the podcast, but just, so let's just know there's a specific way inside each type.

And even like a subway where you need to listen to yourself to discover your own truth of what's correct for you. So if a generator does not do that correctly and says [00:24:00] yes to something, they can really become enslaved. Basically. So they have all this energy, but it's now been enslaved and they can be miserable, like truly miserable as many people I'm sure can relate to.

But if they really listen to themselves and say yes to the correct opportunity, then it's like, like my dad started his own company when I was 15 and watching him just be so excited every day to get up, to build this company, it was like. It boundless energy. You can just work and work and work and work.

Right. So versus, so it's like a, a really different sense when it's a yes, when it's truly correct for you, the energy, the work becomes like wonderful. Right. You know, whereas if it's really not right for you and you're staying in whatever, for whatever reason, right. Some jobs, some anything, then it's, then it really is that industrial revolution working 12 hours a day in the cotton mill vibe, like where you really have been like captured.

And then put to work for someone else's idea. [00:25:00] That's not really helping you. So I'm really glad you asked that because that, especially the more that society is going through all societies, the world is going through the transformations that we know we're inside with climate change, with all sorts of things, this ability to discern what's correct for your energy.

And then to actually go towards it is going to become straight up survival skills. You know, it's, it's so important because. The difference like I was a part of my when I can testify in my own chart. I was in the financial industry for 8 or 9 years when I first started doing this work. And I think it was important.

I learned all of that. I've still used it all the time, my own business, but it was not the right fit for my chart at all. It felt terrible. I felt drained in every way. And when I finally reached this cathartic crisis point where I really had to choose to live my beliefs and to test all this with my, the fullness of my entire life, everything changed.

And even though I've been an entrepreneur, you know, for 12 years now, and there's [00:26:00] been, of course, the ups and downs of that every day I get up and do what I love and I feel energy. Right. And that's a big difference. I think you're, you brought up something so crucial. The crisis that we're in right now, the poly crisis, right?

It's not just the climate, it's all these other things as well. To, to. Be in the wrong job is a matter of survival right now. So, so if you feel completely frustrated with the state of the earth and you're still in a job that just kind of is so depressing, then, then, yeah, you, you find no more joy whatsoever in life because.

Clearly looking outside is not going to give you that joy. So, so kind of coming full circle and going within and maybe pivoting to something that contributes to, [00:27:00] to creating change or things like that, that I find like there's never been a better moment to, to do that right now. And I think there's a lot of people who are pivoting out of just kind of the soul sucking job into something that.

Yeah, it's part of the solution, right? Cause a lot of people kind of start to feel, Oh, they're actually part of the problem and not the solution. And so I think human design can really help them with that because they, you know, they tap into their strengths, into their superpowers and, and then really, yeah, feel much more fulfilled.

Let's go back to the business conversation. So you, you mentioned authority just very shortly. So for, for, for me, for example, it's, it's to, yeah, listen to my gut, right? Listen to my intuition. And if it feels like a hell yes, then I'm supposed to be doing it. And if it's kind of like, I'm not sure about [00:28:00] it, then it's probably going to drag me into the completely wrong direction.

And I'm going to feel frustration a lot of frustration and man, have I felt that? You and me both sister. Yes. Yes. Yeah. And so what kind of other authority types are there? Strategy, yeah, yeah, strategy and authority. They go together. So each type has their strategy, but then the authority. So there's so we'll discover the top 3.

There's the splenic authority and that's people whose truth is designed to be in the moment and immediate. Yes or no. It's from the spleen. I think of it as the immune. Well, it is part of the immune system, but I also think of it as the most least sense of humor voice. So if you have a splenic authority, or, you know, someone with it, they tend to say things very strongly.

So I had a friend where I'm like, Oh, do you want to have Thai? No, you know, it was like, okay. I'm not trying to make you be type, but later I understood, Oh, that was her spleen. That was [00:29:00] her immune system coming out of her throat. So the thing about the splenic authority is it's only once in the moment. So if people are not listening or overrided or trained to be, you know, good boy, good girl, it's very deep for them to begin to realize they have their truth immediately.

And that they really listening would be really good for them. The second kind, which is what you described, that's the sacral authority. And that is really the gut knowing. And it comes through sound. And this is so important. It's not logical. So for all those people with fixed mind, or, you know, the people who want you to explain logically why it's a no, there is no logic.

It's not linear. It's a different logic, but it's not like that. So when, like Sarah said, when she gets the hell, yes, it's your gut. Well, you'll, you'll hope you'll get an huh. There'll be a sound or there'll be an huh if it's not. And really that's the key point of not getting enslaved. If you are.

Because that's part of being a generator is if you have a fixed acro by definition, you're either manifesting generator or generator. So, as someone who's done both, [00:30:00] my God, the difference. So really learning to trust that, even if people are like, actually, that's how I met you, Sarah, was that you put out your first initial of this program or your current, you know, is your, your very beginning and I kept getting it.

Huh. Huh. But I was like. What? Like, you know, I was like, I don't have money for that right now. I would, but but it just kept coming and I finally got in touch with the last night being like, I just keep getting it. Yes. And it changed my whole life. I met all these wonderful people. It's just, so yeah.

So trusting the gut, even if your mind gives you all sorts of noise about it. And then the thirds, the emotional, the sack, the, the solar plexus, emotional people, which I'm one. And part of what that means is we need at least 24 hours to come to our truth. Because our truth is emotional. And I think of it as an XY axis.

And so each emotion on it's like on a, it's a wave. So, so that the more you realize someone like you could invite me to go to dinner at 9am, but I'm in a low and I'm like, Oh, I'll be too tired tomorrow at noon. I could be like, Oh, you know, it could be a good idea. [00:31:00] 3pm. I'm like, I should totally go to dinner by 6pm.

I'm like, I still don't know. But if you go the full 24 hours, at least because big decisions can take longer for sure. You'll your truth will just emerge and it'll be so simple and clear. And it just, it's effortless. And there's none of those like obsessive compulsive regrets. You know, you don't like just go to do it and then you're like, should I have done it, but so really knowing you're, you're, you're with your splint.

So I have all three as an example, but so because the emotionals, the most complex and the latest in evolution, I'm supposed to go with that one. Right. So, so if, even if you have all three, listen to them, but you go with the emotion and I can testify, absolutely. From the first day I had my reading 22 years ago, I followed that.

Invitation to not make a decision until I'd really slept on it at least 24 hours. And my God, what a difference. And whenever I don't do that, for whatever reason, I'm always like, what am I thinking? So I can. And there's so many [00:32:00] decisions we make every day in our businesses, right? Should I invest in this program or should I launch a new thing?

Or should I collaborate with this person? Like there's so many decisions and yeah, I think a lot of people are actually struggling with that. I never quite understood that because yeah, for me, it's just kind of like, I feel it. It's like, yeah, my head starts going yes or, or, or no. And then I just know. But yeah, for, for other authority or strategies, it's kind of like, well, you need to learn how to listen to, yeah, to the, to yourself and, and your voices.

Yes. Yeah, there's a, there's another thing that we're, we don't have time to get into here because again, it's so complex, the system, but there's gates and then channels and circuits, and [00:33:00] I'm just wondering if you could pick one or two that are really interesting. Business related maybe more than others and feel free to talk about mine.

That has to do with ambition. For example. Oh, okay. Great. Okay. So so what Sarah's referring to. So when you look at human design, you're looking and I think of it as a circuit board. So, so part of what you're looking at is how does the energy flow along the circuits? So if you have an entire channel, like what Sarah's talking about, it means that you have access to this channel all the time.

So one of Sarah's important channels, it has to do with the ability to rise in business and the ability to bring new ideas and new concepts to the tribe. So, But by its nature, where it's positioned inside the, the actual body graph is what it's called. It's not connected to an actual energy center. So part of what Sarah's journey is, or is to really help people like that, even every [00:34:00] way she does her thing, she's presenting these ideas, but the people really need to come in and support her.

And presenting those ideas like you need to be lifted up. It's like you can bring it out, but they need to come in. They need to participate, right? It's like a, and the more people understand that, that you're there to lead in this way or to initiate, to begin something like to really be like, Hey, we should do marketing better.

Or we really need to stop doing this other way. But that's part of people getting that it's collaborative. So they need to come in and help you build it. Right. Which I think so amazing. I really love. Yeah. I love working with your chart. Another important channels, the channel of money, and that goes from the fixed heart center to the throat.

And so the channel of money is, I mean, first of all, that's the, you know, every person's person's dream on a certain level, right? They want the channel of money, but the thing about the channel money is that. It's really understanding. So, so the 2 sides of it, each gate, there's 2 gates, and they come together to form a channel.

It's kind of like in a relationship. You've got 1 person, 1 person in the [00:35:00] relationships of 3rd entity. So, in the channel of money, 1 side of it is called the King and the Queen. It's like, they're the, that's naturally that gate of the people that naturally just. Own resources on a certain level or they just are in charge, but from birth, not from democracy.

That's another channel. But then the other gate is the caretaker of the estate. So the metaphor would be the king owns the land and then the actual caretaker of the state. So, if you have that whole channel by yourself. You actually need to bring in someone else. You need to act like the king or queen and bring in the caretaker.

Cause if you try to do both roles, you'll go crazy. Like it's really, you can't do both effectively, but that's part of where partnering, really understanding where you need to bring in a partner to help you execute. And then you can make a ton of money, which is great. Right. And it's so, so, and the, the third one that keeps being like, do me, do me.

So this one has to do with, it's from the spleen to the fixed ego, fixed heart center, and it's [00:36:00] all about the ability to sell to the tribe. So it's, this channel has, it's like, okay, we have, so Sarah brings the idea. Then this next channel actually helps pick it up and then it's like, okay, we can sell it for 1295 and this is how, so if you have that channel, you are a born salesperson.

You totally know how to frame it, how to connect with people, how to really get them to see that this is important and they should invest their money in it. I mean, even just, it makes me smile. All three of those channels, they're just, they all have such specific functions. Yeah, I love that and, and I, I love how this really, again, brings us back to collaboration and partnership because we, we really, it does take a village to build a business and human design shows that because while I have one of those channels, I don't have the other two.

And so that's why I, you know, I keep doing things in community and, and trying to yeah, rise [00:37:00] together. Yeah. And just understanding that it feels like much less heavy on my own shoulders, trying to do it all. I think that's the kind of the biggest takeaways that I've learned from human design. I remember when you did a reading for me, we kept doing these.

These signs with our hands going, yeah, less resistance, you know, if you push less, Sarah, you'll get less resistance. And yeah, I keep, you know, remembering that because. It just, yeah, it helps us to become softer with ourselves. I think that's one of the things as well, because we just kind of accept who we are and yeah, tap into our strengths, but also realize that we have things that are just not in our design.

And so we need to find partners for them. And that's actually where I love. I've done I love doing business partnership readings for that reason, or teams. [00:38:00] Because really helping them articulate and clarify. Oh, really? This person really is awesome at this, right? You know, and then this, so it really takes away a lot of.

It's like that, that humility, like, in the best way, like, oh, I'm really good at this, but I'm not good at this. Right? And I can American culture. We're just taught. You're supposed to be good at everything. Somehow. It's a weakness. If you admit, you don't know something, right? Maybe more universal, but just speaking for my own cultural context.

And I've seen with partnerships, especially like, you know, startups or, or people that are really like leading teams, the more they can really trust that they can really give these tasks to this person. And they're going to be much better at it than, you know, than they are. And then like you're saying that sense of relaxation, that sense of really getting to be like that phrase in your zone of genius.

Yeah. Right. And that, that joy, and that, that's something that so as a manifesting generator, the, the difference just to, to tie it into the previous is that manifesting generators, they, they have the ability to manifest, but they have to wait [00:39:00] like the generator. So they have an enormous amount of energy, basically, which is what I am and learning to wait and really allow life to initiate me.

And then just go for it. First of all, it has been amazing instead of trying to go for it. And then it just is not working. Right. But then second, really seeing the people, like, I have a woman I've consulted with for years. He's got that channel of the stories that knows how to sell it. And she just be like, oh, well, it's like this and this I'm like, genius.

You know, instead of me trying to come up with it, where this person's like, oh, this is like breathing. It's so easy. I don't even. See why you'd pay me for this, but like, no, really let me pay you for this because I find very valuable. Right. And I, and it, even you could tell in my voice, it's just such joy.

When you feel everybody happy because they're really doing the right thing and then they feel useful and needed and appreciated and yeah, it's, it's, it's the best. It really is the best. So good. I, I [00:40:00] kind of look down at the clock cause I'm like, okay, we need to, you know, kind of wrap it up, but I do want to give people a little preview of what we're going to be talking about on the collab workshop.

Another collaboration, right? It's like, Well, I don't know enough to talk about human design. So I'm going to bring in my people with these collab workshops. So, so yeah, tell us a little bit about what we're going to be tackling in the, in the workshop. Great. So, so again, I went and just a serious thing, we know this is complex, but we're doing our best to make it at least palatable for an intro.

So, so what we're going to be working on is something called profiles. And so the profiles. They really are even a more targeted, precise way of looking at your design and how your design is meant to interact with the whole. So, like, I'm what's called a 1 3 profile. We're the ones who get the party started.

We, we initiate from, like, nothing. Like, we really are meant to. And again, [00:41:00] the metaphor aside of going into the virgin jungle, which I don't think we should be exploiting jungle, but just for metaphor purposes, we're the first person in there and we're the ones with the machete being like, what is this place?

So we are just designed to get in there and really be on the front. That other types are designed to come in and then be like, oh, they're going to really survey the land. And then, oh, wait, they're going to be the ones that first pave the road. And then later on the line, the people who come in and really pave it.

And then it's so the more you see where you are, like, I'm a true startup person. And the moment it starts to really form is when I need to hand it off. to the next profile, right? So, so we're going to look at, it's based on the hexagram of the I Ching. So the Chinese book of changes over 2000 year old, incredible descriptive system of yin yang theory.

And we're going to look at each of the lines in the hexagram. And then we're going to look at how they relate to the different profiles. And it's, it's fat, it's very, it's precise. It's incredibly precise and so liberating to start to [00:42:00] understand your profile. Cause again, like Sarah had already mentioned.

There's a lot of ways we get conditioned to try to be what we're not, and we can become highly critical of ourselves, or we can just not understand, well, why am I like this? Or why am I not, you know, especially like your sibling or what, you know, other people, why am I not like this person? But when you know your profile more clearly, not only does it give you the confidence to be yourself, it really shows you where you're going to shine and thrive.

So in terms of business, again, like, like I know as a one three, I'm here to really help people begin, you know, and, and that beginning in many ways it spirals. So like, like you beginning to go deeper into human design. So you bring me in. So it's not just a linear idea of like at the very beginning and we never speak again.

But I know that I can really help people begin really anything because that's what I'm really good at. Right. Whereas Sarah, you have the ability. So you and I both have the ability to get to the very bottom. That's part of what we love. But Sarah's designed to [00:43:00] universalize the message. So even right now, the fact this is her podcast, she's interviewing me so beautifully, she's doing her role to help her go to a larger audience.

It's just so, it's so beautiful. And that was such a big aha for me because, you know, I kind of always hid behind this introvert title. And I thought, well, no introverts, they need to work one on one and in like small, safe, you know, circumstances. And so understanding this. Universalizing and seeing how that could work for me, even as an introvert, it was just like, Mind blowing.

I'm like, Oh, I got to write books. Oh, I got to, you know, it's like, yeah, understanding that and, and writing these books, I mean, it's so much joy for me to, to put just all my, all the stuff that I've written. Constantly goes on in my head to just put it in a book and then say [00:44:00] universe, please, you know, I'm doing my part now.

Yeah, you, you helped take it. I love that. That makes my heart smile hearing that. Cause that's exactly what I love about this. What I love about just doing it personally with people, but also just loving that it's moving more into the group mind that this is possible. And it's such a speeding. It's so it's so accelerate your learning curve as far as like, really being able to see yourself.

Really see where you can shine, where you feel inspired. Like you're saying, cause the book's perfect. It's very introverted to write the book with yourself, but the book can go out and really become a message that travels far beyond the one on one with small people, right? Yeah, so good. Well, I look forward to unpacking all the profiles and then we're also going to do four readings that you're going to look at people's chart first and then, and then kind of analyze it from this business and, and marketing angle.

[00:45:00] So can't, can't wait. What a treat. I really look forward to that. Thanks so much, Jen, for doing that. And so if. You are listening right now and you're like, Oh, I want to, you know, grab a seat right now and get my profile read. Well you can find out more at humane. marketing forward slash workshop. That's where you can sign up.

We run these with small donations, so we'd love to see it there. We need to wrap up, Jen I look forward to continuing this conversation. Please, you have a, a great YouTube video that you'd like to share that is kind of a private YouTube video. So it's not just out there for anyone, but you're sharing it with us here with the listeners to kind of get this a little bit more, maybe structured intro to what we managed to do on the podcast.

Yeah. Where can people find that? I guess I'll, I'll just put the link. That's probably the easiest. I'll put the link in the show [00:46:00] notes because it's a, it's a bit complex to, to share that. And it's a 35 minute introductory video that I shot for my clients because I, I realized just that I was saying basically, you know, similar things again and again.

I was like, why don't I just put together a really holistic beginning for human design. So yeah, so it's meant for your listeners if they're interested to go deeper, to be able to get their feet wet. And really, again, I can't emphasize enough. It's all about playing with it and testing it and trying it out.

This is about getting in the test tube. This is about really, really taking the reins of your life and being like, okay, how can I, how can I live the best life and how can this tool help me do it? Yeah. And, and once you're like really, you know, into it, then, then you can start looking at your kids charts and your parents charts.

And it's just amazing. Amazing. I know completely. Yeah. So, well, thank you so much, Cher. I really appreciate the opportunity to visit with you. It's such a pleasure [00:47:00] to call you my friend and colleague. And thank you. Yeah, just mention your website quickly if people want to find out more about you. Yeah, I'm at Jen Freeman, F R E E M A N dot C O, and it's dot C O, not dot com.

It's not a typo. And, and I love working with people. I do introductory sessions. I created my own method that combines human design, astrology, and two other systems, because I really like looking at the meta context. And also because I'm kind of crazy with data. You know, it would be enough, but I really love doing it for people and I do private coaching.

Awesome. Wonderful. Well, yeah. Can't wait to continue this conversation on the workshop. Speak to you soon. Okay. Thank you. Bye [00:48:00] [00:49:00] Sarah.
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Interview with Sarah about the Marketing Like We're Human Program
23 jul· The Humane Marketing Show. A podcast for a generation of marketers who care.
Here’s another short episode, a conversation I had with a past participant of the Marketing Like We’re Human, aka the Client Resonator program, Katica Krajinovic.

To find out more about the program, go here: http://www.humane.marketing/program
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P of Partnership: The 7th P of the 1-Page Humane Marketing Plan for Your Conscious Business
19 jul· The Humane Marketing Show. A podcast for a generation of marketers who care.
This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps

To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page

To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program
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Conscious Business Evolution
12 jul· The Humane Marketing Show. A podcast for a generation of marketers who care.
This week we are joined by the Polly Hearsey to explore the transformation of business towards greater consciousness. Polly shares with us how business can act as a form of consciousness, as well as practical steps for businesses to evolve alongside our growing awareness.

We discuss ways to collaborate with nature, the benefits of aligning with natural rhythms, and offer valuable advice for solopreneurs and small business owners aiming to make their business more conscious and aligned with their values.

Tune in to discover Polly's hopes for the future of conscious business and the crucial role of community and collaboration in this inspiring journey.

This conversation aims to inspire and guide heart-centered entrepreneurs towards inner peace to create outer change.
Polly and I talked about: How Polly defines Conscious Business How business acts as a form of consciousness Steps businesses can take to evolve alongside our growing consciousness Ways businesses can collaborate with nature
Benefits of aligning with natural rhythms for both business and Mother Earth Advice for solopreneurs and small business owners to make their business more conscious and aligned with their personal values Hopes for the future in the realm of conscious business and how we can get there The role of community and collaboration in this journey And so much more
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Sarah: [00:00:00] Holly, thank you so much for being here on the Humane Marketing Podcast. It's good to have you with us.

Polly: I'm, I'm, I'm so honored to be here. You know, I'm really looking forward to the conversation we're going to have. Thank you so much.

Sarah: Me too. Yeah. It's been, it's been a, we've been in touch on, on LinkedIn and kind of seen each other's worlds.

Right. Yeah. And then I came across this Not a meditation, but it was on insight timer, a short talk that you posted there about conscious business and, and just how you approach business. And I'm like, ah, now it's time, you know, I have to have her on the, on the podcast, so delighted to have you here.

So we're going to be talking about. Conscious business, nature aligned business, kind of like all the things that you love to talk about. And I think that really clearly comes across. It's like, wow, she's passionate about this, right? So, [00:01:00] yeah. So maybe start with explaining what conscious business means to you.

What, what all the things that you pack under this umbrella of conscious business.

Polly: I, it's an interesting one because I think sometimes when we have terms that are upcoming in, in our world, then they mean so many different things to different people until they, they take on an accepted meaning. So for me, conscious business is really about understanding how we are consciously creating our businesses, how we're consciously contributing through our businesses.

And so that takes it in, you know, how do we treat people? How do we treat the, the environment? How do we treat our, Own sense of wellbeing in terms of being an entrepreneur as well, because it's tough to be an entrepreneur and to be a leader of a business. It's, it's hard work and it can be very damaging to your self esteem in some ways, [00:02:00] particularly when you're being asked to do things that you're not comfortable with.

I think, well, that's how I have to do it in order to be successful, but I don't like it, but I don't know that there's an alternative way. So I think that, that piece of being. Kind and conscious to yourself is as important to do as it is to be conscious of how you treat other people. And you know, for me that is if you are in a, you know, you are in a product-based business, then it's about your entire supply chain.

How, how conscious are you of your entire supply chain? But if you're in a service-based, it's like how conscious are you of the way in which you're structuring your business and you are setting your business up. So there's a lot of sustainability in it, but it's also about why am I doing this? What, why am I, why have I started my business?

So that's, that's what I really focus on is helping people understand why they've started their business. What was the driver? Because for the most part, we kind of skirt, skate on the surface a little bit, and we don't think about, you know, what, [00:03:00] what was that sort of like that soul calling that was really going on underneath my decision.

And unearthing that so that you can understand that what you really want to do through your business is create a positive impact. And I've found that every time somebody really taps into that well of, of knowledge and knowing, then they come forward with a business that is really positive. So I think that that piece of understanding yourself and what drives you to want to do this.

Helps you to discover the make conscious, the subconscious, unconscious reason that you actually started your business. So it means so many different things to me. I

Sarah: love it because it's kind of like. Yeah, it's one of these buzzwords, almost nowadays, right? It's like authentic business, conscious business.

What does that mean? It's kind of like, is it some people almost like put the spiritual business in there as well. So, so you're [00:04:00] right. It, it does. Depends on, on who you talk to. And it means different things. It sounds like for the two of us, it's, it's very aligned. I wrote down you know, consciousness of yourself, of others and mother nature.

So that's what it means to me as well. It's like, first you start with yourself. That's what we do in, in humane marketing. Then you need to look at your relationship to others. Which includes mother nature and you touched upon sustainability and, and, you know, that's obviously a big part of of conscious business.

But I actually find that the sustainability only people are often not conscious of who they are and, and themselves and relationship to others. And so it's a lot of, there's actually. It's not a healthy environment. At least it wasn't for me. I was kind of in that sustainably field for a while and I'm like, wow, it's [00:05:00] toxic in here and it doesn't feel good.

So I believe it's because they're, they're haven't done so much on their own inner work. What do you think about it?

Polly: Yeah, I think so. But also I think that there is a human, very human tendency to think we have a problem here, so I need to get into solution mode. So you get very into your head and you couldn't come up with a solution, but The thing that really strikes me about where business needs to go is that we need to tap into that well of knowing rather than knowledge that comes from our intuitive side.

both: Because

Polly: when you look at nature, for example, the complexity of the relationships in nature are so mind blowing that we can't approach that logically. It's just, you know, if you, if you think about how interconnected the Siberian tundra is to the Amazonian rainforest. Now, you, what, In a scientific way, we look at those as [00:06:00] isolated, but they're not.

We've got these little micro ecosystems and then we've got these global ecosystems. And so I think that in order for us to function effectively as communities, as societies, and to function effectively as life forms on a planet that needs us to act a little bit more responsibly, then we have to tap into that intuitive side.

And of course, people who are in a very scientific, logical space

both: that

Polly: they haven't, it's not, probably not even occurred to them that they need to do that, but they're still doing something positive, but they're not creating a conscious environment. around it. And I think that's where you and I sort of like really see things in the same way, is, is that we need to create a different environment.

And that means changing how you think. It means not just changing how you act, you have to change how you feel as well. So you want to come into it with a feeling of self belief, actually, self belief that you can [00:07:00] make a difference. I think that is, that's the key. The number one stumbling block that people have, they have all this energy welling up inside them and there's things that they want to do.

But the first big stumbling block is, Oh, can I really make a difference?

Sarah: Yeah. And, and those are exactly the people that we need right now to have this courage and boldness to step up and bring and use business as this lever to make a difference, right? Yeah, so true. You. In this talk, you mentioned this shift that, you know, we kind of all, I think a lot of people that I talk to notice that there's some kind of shift going on.

They can't really finger point it or they don't exactly know what's going on, but they're like, something is happening. So yeah. Talk to us a little bit about this consciousness shift. And what that means for our businesses and why maybe [00:08:00] so many people are unhappy with their business right now. So I

Polly: think, I mean, I have to unwrap it.

I mean, it's so, it's so complex, but I do think as we've got more technological and we've become more interconnected, but without the human connection that We've obviously got shorter attention spans. I mean, that's certainly, you know, you'll, you'll hear people talking about that in marketing settings, attention spans are getting shorter.

So you need to box everything in and to, you know, get people's attention in shorter periods of time. And I think what is happening is the reaction to that. So it's not being articulated. It's not fully conscious yet. But the reaction to that is we need more meaning. We need more depth. We need more connection.

We need more contact. We need to be seen as individuals. We need to be responded to as individuals. And if I look at the business, it's particularly the online business space, it has been absolutely spectacular. paint splattered with [00:09:00] blueprints and do these things and just, you know, this, this is how you do it.

And, you know, you guaranteed success if you follow this, this process. I just think everyone's just had enough of that and they're fed up with this not being seen. As who they are. And if they're not being seen, then what they want to create isn't being seen. So I think that to me underpins the shifts, but there are some, you know, there are some very noticeable shifts in by a behavior engagement and interaction.

All of that's changed. And I think we are now definitely moving into a space where depth is required. So I've been saying this a lot in my community is saying, The, the push is to go harder, shorter, faster, put out more and more and more and saying reverse that, go deeper, go slower, and you know, you're gonna have a better relationship.

So you may not have thousands of likes, you may not have thousands of engagements, but the ones that you have are going to be [00:10:00] completely different quality.

both: And I

Polly: think that's what happens when you, when you start to believe that you can operate in a different way, you shift the baseline, the baseline of expectation, and that begins to shift the culture.

So I think it's like this, we start the whole process from the very bottom, because we are never going to get big corporations to change their minds. We're not going to get governments to change their minds. The only way those are going to change their minds is when they see that everything underneath them has already changed.

Sarah: Yeah. So. Yeah, the bottom up movement this time around. Yeah, definitely. I totally agree. I totally agree with the depth as well. And the, the meaning so, yeah, how, how can we then change our businesses? If we do kind of feel this emptiness, how do we change our businesses towards more meaning, towards, you know, more of these human interactions?

Yeah, [00:11:00] take us there.

Polly: Well, I think in terms of changing the business, the first thing you had, and this is an uncomfortable thing to do. The first thing you have to do, if you just got to the point where I've got so far and now I just feel empty, I'm not really in the game. I don't buy into the label that I've got.

It's all feels. Kind of meaningless and I've just been chasing a metric in order to make myself feel successful. The first thing we have to do is actually sort of like unpack the business. The way I look at what I do is it's like, it's almost like take the pieces, take all the pieces apart and have them all there.

Because what I've found is that there's Pieces of you that are missing from your business. You know, we all have these experiences. We have these perspectives. We develop these skillsets and we have these interests as well. And we're told to sort of focus and get really specific. But if we take all of the mechanics of our businesses to pieces, almost sort of.

Metaphorically, you say, [00:12:00] well, actually there's space for that. That bit of you makes sense. And so taking people back to why that's important to them, what they've learned from it and what they're, what it's, what it's meant to them. how it's shaped them really, helps them to say, Oh, that's why I approached this other bit that I've always been working on in this particular way.

So I've worked with a lot of people who've just, they've, they've reached a very high level in their industry and then just gone, no, I can't do it anymore. And they, they want to, they want to burn their businesses down at that point. And it's like, you don't need to burn it down because everything that you've learned is valid moving forward.

You might not use it in the same way, but it shaped you in some way. And I think that's, that's one of the ways that we start. And the other thing is, I think it is really important to reflect on. How your business is functioning within your community, functioning within the business community is a wider thing.

So it's interesting. I've listened to a few talks and sort of like round [00:13:00] tables on the shifts that are happening recently. And what I found really interesting from some of the big names, they'd be, you know, that we're talking sort of like. You know, quite established, large revenue businesses, but they're talking about unraveling it a lot.

They've got these big teams, everything's automated and they're going, I need to unravel it. I need to actually start talking to people and making space to have those conversations. And they actually don't know how to do that. The beauty of it is if you're a bit smaller, is that you can, and you haven't got a large team and you haven't got a load of mechanics, That you need to sort of like account for and pay for, then you can actually start to do that through your philosophy, through your ethos.

So that's one of the things I really work a lot with people on is their value system.

both: Because if

Polly: you've got your value system, it changes how you approach the whole creative process in business. And then you start to say, well, actually I can create anything I want to, I don't have to follow the model.

[00:14:00] And that, I think, you know, coming back to self belief being one of the, the first stumbling blocks, the second one is, can I really do things completely differently? Yeah, you can, you can.

Sarah: Yeah. And you mentioned big names, right? I think the last 15 years, that's all we've ever done, or most people have done.

It's like, oh, there's these, you know, we can probably count them on two hands. These are the ones who made it. So now we need to all. Create the businesses just like them, and this is how it's done. And they'll sell you the 2, 000 course in, in how it's done. And yet those are the ones who are now, you know, they're not sharing it openly, but yeah, they're kind of hinting at the unraveling things and they're like, huh, people are not buying my online course anymore.

I wonder why, you know, people

Polly: don't want any more information. They've had too much

Sarah: human connection in these courses. Right. So. Yeah. It's, it's so [00:15:00] interesting. There is

Polly: definitely a slide happening, some of the big names are struggling to, you know, some of the, some of them are still doing really well. I mean, and for, for many of us, they would be like, still be very happy to be doing as well as they are at the moment, but they, of

Sarah: course, but they also have much higher overhead.

Oh yes. I mean, you know, they have insane neighborhoods, a lot of spendings and, and so they're now struggling with, you know. Yeah,

Polly: yeah, yeah. And I, I think a very light agile business is important now. Ah, yeah. 'cause you're more responsive, much freer. If you can bootstrap a s a solution to something, then bootstrap it.

Why get yourself anchored into spending hundreds, maybe thousands of pounds or euros or dollars a year. To have systems there that you don't actually need to have. Right. Yeah, exactly. So, you know, I mean, it, it really depends on what you want for your business. And I do think, I was thinking about this this morning again, is [00:16:00] like this constant stuff, like you must hit six figures, you must hit seven figures, you may go multi seven figures or whatever.

both: Right.

Polly: And you just go, it, it's a nonsense statement. Right. Because if you take, Somebody hitting six figures in Australian dollars, they're earning significantly different to somebody hitting six figures in US dollars. And for us in the UK, it means doing twice what somebody in Australia is doing to, to, to get that.

So it's a complete nonsense, but also takes no account of the cost of living in different countries. And so the benchmarks that we have, it's like, why do we have them? Yeah. They mean nothing. Right. It's so important to say, this is my business, this is what's important to me. And you'll never be able to do that unless you actually stop and say, who am I?

What am I here to do? And who do I want to help?

Sarah: Mm. Exactly.

Polly: Three very simple questions. How do

Sarah: I define success if it's not [00:17:00] the money part anymore, right? What is success for me? What does my life what I want my life to look like? How do I want to spend my days? My weeks? You know, yeah. What kind of metrics can I find there that are not money related?

Polly: It's

Sarah: interesting,

Polly: isn't it? Because so many people talk about, Oh, let me show you how to get to your first job. five figure week or whatever, and that's all they talk about. And yet, if you ask a question to people about what does success mean to you, they won't say it's about money. Like one in a hundred will say it's money.

Most will say it's about me feeling that I can express myself. It's feeling fulfilled, feeling like I'm making an impact, feeling like I'm helping people. So if that's what really matters to people, why are we still selling them ways to make money? Why aren't we selling them ways to find themselves? and express themselves and feel happy.

Sarah: Yeah. And traditionally also people who have more money have [00:18:00] less time, which also feels like a really silly thing to strive for. It's like, well, you know, what if I don't even have time to spend that money anymore? It's like, what's the point? That story of,

Polly: The fishermen on the beach with the executive.

It's just like classic, it's like go all the way around in a circle. It's like, well, yeah, and I'm here exactly where I need to be without a fleet of fishing boats.

Sarah: Exactly. Yeah. I, I tell the same story with an olive tree growth keeper in, in Sicily in the marketing like for human books. So same idea just with all of trees.

Right. Yeah. So yeah. Yeah, I totally agree with all of that. Let's, let's go and. You know, I just imagined what I want my life to look like. And immediately what come to me, came to mind is, well, nature outside. I want to be more outside. So let's head a little bit in that direction, [00:19:00] because that's also something you talk about is how to align your business with nature.

So what do you work on with clients there?

Polly: Well, it's an interesting one because I'm still, I don't think I'll ever feel that I've. Got a full understanding of what I'm doing that and I've got okay with that, but because I'm always going to learn a little bit more, but it's really about sort of like learning who we are in nature, learning how nature works, not to mimic it, but to remember that we are nature and therefore that we operate according to natural principles.

There are no business. Principles that, you know, in the mainstream that are natural, they are all completely imposed and nature never thrives when you impose something on it, it always needs to come from within. So I think that's another thing. It's like bringing that process of coming from within. So I love sending, sending my clients out [00:20:00] into nature with their business questions, because if you just want to sit in a, in a quiet space with the thing that is bothering you the most, And then just look around a bit and see what solutions nature comes up with.

You just go, okay, yeah, there's different ways of doing it. So it can be as simple as that, but also thinking about, you know, how do like in my membership, we were coming into a new season. We're going to be working on the voice and working with nature. So be working with the bullfinch, which is one of the finches and that, you know, they're renowned for their songs.

And if you think about bird song, birds have functional calls and they have Aesthetic calls, you

both: know,

Polly: say, and we, we think of the voice as being something functional, or we think of the voice as being something aesthetic, but you know, there, there are two sides to that. So it's like learning lessons as simple as that, but what's the aesthetic of your voice?

What's the function of your voice? How do you [00:21:00] balance function and aesthetic? Because there's no two, you can't mistake two different birds. Well, you probably can, but you know, the bird calls something, something as simple as that is profoundly influential in terms of how you think about it. And that's, that's where I'm playing at the moment.

But I do have this belief that businesses can become part of the ecosystem. So at the moment we have this sustainability sort of like, I need to mitigate the impact of my business. on the environment. I believe that it's possible, and I don't know how yet, but I believe it's possible for businesses to become part of the ecosystem.

But I do know that it comes back to who you are. and remembering your nature and remembering how to work with nature at an individual level in order that makes that possible. Does that make sense? Yeah. And that's part of the, [00:22:00] the knowing piece, knowing that that's possible, but also appreciating that I have absolutely no idea what that looks like yet.

You sort of get little glimpses, glimpses of it. But You know, I have a client who, who makes bark flower essences and their space around the, where they make them, and it's not a factory, it's, you know, it's a very small, small unit, but the space around them is managed in a very particular way where it feels like the entire manufacturing and office space is part of that.

So there's sort of like hints at, at that, but you know, I have an online business. What does that mean for me?

both: And

Polly: it means, how do I bring nature into my business? How do I contribute to nature through my business? And that's not, I do think that sort of like philanthropy and things like that. I'm not dissing it in any way.

But I think that's a fix for [00:23:00] compensation, whereas we can be contributing in a very conscious way.

Sarah: I love, I love your questioning because clearly if you would just say, well, here are the seven steps, you know, I would probably go, yeah, I don't know about that. So it's, again, I think everyone has to find out in a way for themselves, but they have to be open.

To receiving the message and for example, what you just shared about the bird song. I, yeah, I don't know that I knew about the bird having two kinds of songs. So that, yeah, that's just kind of like, oh, that's really interesting. And then what I thought of is like, What I share about in the, in my marketing, like we're human program, we look at the marketing techniques that are unique for each individual.

Right. And so people, some people will, will, [00:24:00] and we also look at the human design a little bit. And so some people will want to use their voice. Because maybe other people have told them, you have a nice voice or, you know, it's like you have this soothing voice or whatever. Like they just know that they want to use their voice.

And, and so we, we, you know, we say, Oh, maybe you have a podcast or maybe you do videos or like, it's like, yeah, that is somehow, I guess. Related to nature, because it's how you are built, how, you know, your design is built. You were given a nice voice, and so why not use it in your, in your marketing,

both: for

Sarah: example.

Yeah, absolutely.

Polly: The thing that I come back to all the time is that nature, life is diversity.

both: Right.

Polly: There isn't one solution to everything. So I look at things like electric cars and just go, well, this clearly, we're not [00:25:00] listening to nature because nature does not have one solution across the entire globe.

It has different solutions in different places. And that to me is a massive lesson for business that says that we need diversity in the business place. If we're going to see people as individuals and respond to people as individuals, then we need diversity in our businesses, diverse business models, diverse focuses, diverse niches, whatever.

So we need to remember, and I think that's what we go to is nature, to learn that, is to learn how to be creative. Right. Yeah. I mean, we, we are on a rock floating in space that producing the most extraordinary diversity of life. And we forget that we're part of that diversity of life and that we're all individuals and all unique.

And, you know, you look at any, any plant on the planet. You know, and there might be [00:26:00] thousands and thousands of the same plant, but they're not the same plants. They're individuals within that. And that's kind of, to me, is remembering that every, everything on, in, on this earth is an individual. And it has a, however you want to phrase it, it has a consciousness, it has an energy, it has a presence.

in the whole, and we need to learn to value that. And I think anything that I can do to help people see what they'd never seen before is, is really helping because we, do we look that closely? You know, we got plant blindness. We look

Sarah: outside, we look outside for solutions. That's the immediate reaction, usually.

Polly: So anything that we can do to like, slow down and look more closely, I think is going to have a profound effect on the trajectory of consciousness and the trajectory of life on, on earth as well.

both: So

Polly: little things like that. So you can get very [00:27:00] frustrated about governments are so slow to change policy.

But policy is about an imposition and people rebel against imposition. If it comes from within, if it's coming from a genuine place of this is me and this is what I want to do, then it becomes something that people want to do and it changes culture. It change, change, changes society from the inside out and then everything else has to follow suit.

Otherwise it's completely out of step and

Sarah: Yeah, we have huge power. We have so much power really do. And, and, and I just want to, I know you, you are of the same opinion because you have your community as well. So it's not that we're saying you need to be individual and not be in community, right?

Because you're just. Your own lone wolf. That's not what we're saying. And I always look to astrology also. And we, we [00:28:00] have Pluto in Aquarius now, which represents this idea of the individual in community. So we can be completely, uniquely different. And yet, if we have the same values, we are together in community and are strong in community.

Because it doesn't mean that we're uniquely different, that we can't find things in common, and that we can't create things, co create things in common. And that's the beauty of these communities, is that, because the old way was kind of like, top down, everybody needs to be the same to be in this six figure club, you know.

And now it's like, no, everybody can be completely their own unique design. And yet we have a common worldview and yeah, that's, that's really the beauty of the times.

Polly: And if you, if you do spend any time looking in nature, you'll see that it's collaborative, but that that's, it's structured on collaboration.

We, [00:29:00] you have to look to see that. And I think people are beginning to look more. Vichy, if you look at I need to find a way to produce this as a video. So there's, it's, it's visual, but if you. If you take a stone, perfectly, or a sphere, or whatever, it's perfectly rounded, if you place 12 people around that, Each one of those has got a completely different perspective on the same thing.

And that's what we need to value. So collaboration is really important. And actually the ability to deliver on a purpose, which might be, you and I have a very similar purpose. You know, we've got the same slight vision of where we're going. We can't do it on our own. It's actually strengthened by working together.

So community to me is absolutely integral to recreating the vision of business. Really important. So you need to be a unique individual in a community and valued for that. There's a wonderful, it's just popped into my head. There's a [00:30:00] wonderful story that some African tribe where they, have a song that they sing to that individual.

So that's, they don't have a name, they have a song. And at various points through their life, they sing them their song. So it's a unique song to that person. And that really speaks to me about how you, you value the individual. And the uniqueness of the individual, but that individual is part of a whole, it's part of a community and is necessary.

And we've devalued our individual contributions to the level that people have this problem with self belief.

both: But actually,

Polly: we have huge amounts of power by connecting to ourselves and knowing who we are and then doing something about it.

Sarah: Yeah, so if we bring this conversation full circle, it really feels to me like this consciousness really starts with knowing yourself, right?

All this inner [00:31:00] work that you and I have been talking about for so many years, but it, it felt like people were like, not interested. And she's like, well, no, but I want the six figures. And I just want the clients. And it's like, no, but that you'll get there and you will get much better clients. You will feel much more aligned if you start from within.

Polly: Yeah, absolutely. It changes the game completely because I say this to people all the time. And I think they're a little skeptical initially is that if you are really tapped into who you are and you're doing your thing. Then those clients will come to you with zero resistance. So all that training that we've had about how to overcome objections and making sure, you know, will people pay and all those things that have been drilled into people that made them really nervous and alarmed.

both: Right.

Polly: But doesn't happen when somebody says. I've sought you out and I want to work with you because I have seen what you've [00:32:00] produced. So, you know, producing content and stuff like that is important in terms of being able to get our message out to the world, but actually it's really just a, it's a portal through which people can move towards us.

And makes it possible, like you said, you need to use your voice if your voice is there, you need to use your words if it's your words or, you know, you need to just use your face if that's what it is. There are lots of different ways, but we have to find our way that matches the energy of what we're trying to bring forward.

Sarah: And I feel like what we're doing and people who do similar work is, it's just giving people the courage to use their voice because it's those hidden talents is those people who, who do good work that until now didn't get any of the visibility because they wanted nothing to do with the marketing stuff that they saw out there.

And so what we're doing is just telling them, well, there's a different way to do it. You can do it. Align with nature. You can [00:33:00] align and do it align with who you are, right? Yeah. And I think

Polly: one of the, our jobs because we've, we've been out front for a while that's not to say we're any better, but we've been out front for a while is that our job is to create a sense of safety in doing that.

And I don't know about you, but I know that I've had some very sort of like uncomfortable, you know, spaces to move through personally in order to get myself comfortable with talking about, I mean, if you told me 10 years ago, I was going to be talking about Nate, you know, nature as a business mentor, I don't know.

People laughed at us. Yeah, exactly. But so it's been not necessarily a comfortable process, but one of our jobs as mentors and supporting our communities is to create safety, to say it's okay.

Sarah: Yeah, exactly. Create a community of people who are there to, you know, support each other because yeah, sometimes it's not enough if just one person tells you it's safe, but a community.

Polly: We need [00:34:00] spaces where we feel safe.

Sarah: Yeah.

Polly: And we need spaces where we can talk about things that we may not feel safe to talk about or comfortable to talk about, or just worry that we won't be received because people would have a clue what we're talking about. And sometimes you just need to just go, you know, as we, you and I did when we, we had a conversation, we were just like, splurges all out.

And it was okay because we both knew what we were going through. And so it's okay. So I think that is a really important piece to say, and that, you know, every person who steps forward and starts to use their voice then becomes a leader that other people find safety with. So it's the exponential effects of every single person who does this.

We speed up the whole process of changing things for the better.

Sarah: So good. Yeah, I can see the future clearly in front of me. It's beautiful. Please do share With people who are listening, where they can find out more about your work, your [00:35:00] community, your Insight Timer talks and meditations, all of that.

Polly: Everything is accessible, I can't say the word, accessible through my website, which is polyhearsey. co. uk. So if you just go there, you've got the link straight to Insight Timer, you get linked through to my events. And if you want to join my mailing list and keep up to date, then I send out just one a week email a week.

So just With my latest thoughts. So everything's fine.

Sarah: This has been so much fun. We have to do it again. Thanks so much, Polly, for being on the show. Thank you so much for having me.
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P of Promotion: The 6th P of the 1-Page Humane Marketing Plan for Your Conscious Business
5 jul· The Humane Marketing Show. A podcast for a generation of marketers who care.
This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps

To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page

To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program
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Peaceful Productivity
28 jun· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this week’s episode we sit down with Anne Rajoo to explore the concept of Peaceful Productivity. Anne shares the necessary mindset shifts to move from constant busyness to a more serene and effective work approach. We delve into practical strategies for identifying needle-moving actions, delegating tasks, and removing distractions, as well as essential advice for setting and maintaining boundaries between work and rest.

Anne also highlights the importance of self-care in sustaining productivity and offers her recommended practices.

Additionally, we cover how delegation can future-proof your business and how to view a Virtual Assistant as an investment in growth and peace rather than a cost.

This episode aims to inspire and guide quietly rebellious entrepreneurs towards being more efficient while maintaining peace of mind, in line with humane marketing principles.
In this episode we talked about: Anne's definition of Peaceful Productivity The necessary mindset shifts to move from constant busyness to peaceful productivity Strategies for identifying needle-moving actions and delegating or removing distractions Advice for setting and maintaining boundaries between work and rest The importance of self-care in sustaining productivity, and recommended practices How delegation can help future-proof our businesses Shifting perspective to see a VA not as a cost, but as an investment in growth and peace And so much more
--

Peaceful Productivity

Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded people.

Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop.

To hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane dot marketing forward slash circle.

And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing sales, general business building, or help with your big idea, like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable.

If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane.

marketing.

Welcome back friends. Today I'm talking to Anne Rajoux about peaceful productivity. I put it under partnership because you're either partnering with yourself to be more productive or you're delegating some tasks and partnering with someone else. Before I tell you a bit more about Anne, just a quick plug and reminder that if you're listening to this on the day that it comes out, June 28th, you have two more days to take advantage of the 400 off with the super early bird for the Marketing Like We're Human [00:03:00] program.

As of June August 22nd, I'll take another cohort through my flagship program that goes really deep into creating your foundational marketing clarity by starting with yourself and bringing more of you to your marketing. And that's actually not just for Beginning entrepreneurs, often the people who come to the program, they're already two or three years in, because it's something that we kind of don't have time when we're first starting out.

We're just putting quickly our website together and, you know, then immediately go on Facebook or LinkedIn or Instagram. And we forget about that foundational clarity, especially making sure that it. It comes from within. It comes from who we are. So it really is a transformational program that helps you grow into that person that achieves the goals that you set yourself.

People ask me about the outcomes. [00:04:00] Yes. You know, it's about resonance with clients and yes, you will get more clients because you grow into that person that can get more clients. So it's about marketing, but it's so much more. It's so much deeper. Have a look at the details humane dot marketing forward slash program and you find an orange button there to book a call with me Do that as soon as possible Again, if you're listening before June 30th You should get the 400 off and if you're listening to this in July, you still benefit from the early bird, which is 200 of the group rate and of course if you're Since you're listening to this podcast, you're really already familiar with the seven Ps and that's what we go into depth in, and it's a hybrid program, so there's a, a video piece to the program with extensive workbooks.

I've worked on this program for a whole year in 2019, ran through it with three [00:05:00] beta groups, so it's a solid. Really a solid program. And you can see that in the case studies and testimonials that you find on this page. I'd love to have you in the group. I think if you're listening to this podcast, you know what humane marketing is all about.

You know that, you know, we're creating change and to create that change, well, you need to bring it out there into your marketing, your worldview, your values, more of you, all of that. Okay, back to Anne. So Anne is a creative force behind peaceful productivity with the goal to guide dynamic and ambitious women on a journey towards a mindful mastery of work and life, reshaping the way we perceive productivity.

Additionally, she's the founder of virtual Virtufully a boutique launch VA agency that empowers female entrepreneurs to introduce their products, services, and [00:06:00] programs in a peaceful yet impactful way with support, compassion, and integrity. Anne's dream of living an extraordinary life has brought her from a tiny village in East Germany to London and eight years ago to Mauritius, where she lives with her husband and two boys.

She's on a mission to join forces to redefine success and create a harmonious blend of professional achievement and success. And personal fulfillment and, and I talked about humane business and, you know, what that means for her. And I'm going to include her story in, in the new book that's coming up. And then from there.

We're like, she, she was telling me about peaceful productivity and you can tell from the bio that our worldviews are just so much aligned. So in this episode, we talked about Anne's definition of peaceful productivity, the necessary mindset shifts to move from [00:07:00] constant busyness to peacefulness. To peaceful productivity strategies for identifying needle moving actions and delegating or removing distractions advice for setting and maintaining boundaries between work and rest, the importance of self care in sustaining productivity and recommended practices, how delegation can help future proof our businesses, and then shifting perspective to see a VA not as a cost, but But as an investment in growth and peace, I hope you'll enjoy this episode as much as Anne and I enjoyed recording it.

Hi Anne, how are you? It's so good to have you on the podcast.

Anne: Thank you so much. I'm so excited to be here, Sarah.

Sarah: Yeah, it's lovely to have you. And this, as we were sharing before we hit record this topic of peaceful productivity, I think [00:08:00] it's just so needed right now. You and I had a little conversation about the third book that I'm writing about business, like we're human and how that really fits in with peaceful productivity.

Right. And that's why I, I wanted to have this conversation with you. So why don't you start by sharing how you define peaceful productivity? Like, what does that

Anne: mean for you? Yeah. Yeah. I mean, this is, it's so interesting. It's, it's still very much an evolving concept and journey for myself, but really it's, it's this intersection between the doing and creating the output and achieving the goals that we've set, creating the input that we're here in the world to, to create, but also maybe not doing as much and doing more in the sense of enjoying life and enjoying the moment, being present, really tuning into what lights [00:09:00] me up and what are things that I don't really like to do or want to do and, and, and focusing on this mix.

Yes. Okay. We, we have to create some sort of work and maybe have a routine and, and have some outcome, but at the same time, there's more to being productive than just showing, oh, I hit my goals. I've ticked the boxes. I've crossed out all the to do's on my list, because at the end of the day, if we don't have that balance, Then we often hit burnout.

So many people have gone through that. I've gone through that myself several times. So it's this mixture of the doing that being, and, and just changing the mindset about what it means to be productive.

Sarah: Yeah. Yeah. I love that so much. And I think there's, there's so much pressure. On this productivity, you know, yes, you were sharing just before that you were in a corporate job.

And so there's the, that kind of [00:10:00] pressure there where, you know, productivity is linked to how you climb up the ladder, but then funnily enough, most entrepreneurs then take that with them into entrepreneurship. Right. And it's not like we say, Oh, now I'm, I'm my own boss and now I can, you know, decide how I'm going to be productive.

No, we still have this idea of, no, I need to work at least eight, if not 10 hours per day and do all of these things. So. It's, it's so true. It's really this mindset shift that we, we need to, we need to make in order to, yeah, make it a peaceful productivity. So yeah, it's so, so, so relevant. So how do you feel with the work that you're doing with, with your clients?

How do you feel about the societal shift? Pressure, like, does that come over in your conversations with clients? Is that a thing that they often mention?

Anne: Yeah. I [00:11:00] mean, it's really often conversations of like, and there's just too much to do. I have all these ideas. I have all these other responsibilities.

Most of my clients are moms who have a business and it's just, it's constantly feeling like there is not enough time in the day. There's too many things to do. There's all this pressure of like, Oh, Business should be done in this certain way, because that's how people are used to doing business. You've got to show up consistently, and you have, it's all these halves that we, we see elsewhere, and, and you work with people, I mean, like, I mean, I'm totally into coaching, and I have.

Support and all of that. But quite often I feel like a lot of people also kind of get a bit confused with, you should be doing it like this and that's the process. And if you don't do it, then you do it wrong or you're not going to achieve the outcome. And it's all these like mixed messages that we receive.

And then that in a [00:12:00] sense of like, it's not working for me. This is not the life that I want to build. This is not why I came into business. And it's, it's a lot of that, like feeling. Overwhelmed, feeling like just constantly too much to do, not knowing where to start, and then feeling quite confused. And yeah, it was so You know, going, going down on, on yourself, like a lot of women have that tendency of being quite negative.

They're just not working hard enough. Or today you took too much time to clean the kitchen instead of doing that thing. And like all that inner talk that we have. And that's a lot of conversations that I hear. And a lot of women are pretty fed up with that constant inner dialogue. And this feeling of like just never achieving.

Or never Coming up to that level of the expectations they have on themselves or also that society has on them And just yeah, not feeling like they holding up with that Grand image [00:13:00] that we we should represent today that women can do so many things and we couldn't do it all We have it all and they don't feel like that really

Sarah: Yeah.

Yeah. So, so many things you said resonated. It's this idea of the shoulds and and I've also this idea of perfectionism. What comes up for me also in the entrepreneurial world is this image that everything should be free. You know, we should have all these free things and free content and content creation, content columns.

All of this stuff. Production that we're creating that is not paid time and that over the last 15 years has been kind of Like put in the spotlight as that's just how you are supposed to run a business as an entrepreneur. And when you kind of counter position that with someone who is in a paid job, it, it, it's, it's like, if you think about it, it's [00:14:00] crazy how much time as entrepreneurs, we are supposedly just being productive for free compared to someone who has a paid job.

Right. Right. And I think that's part of also my revolution in terms of the humane business, humane marketing, it's like, Well, who says we have to spend all of this time for free productivity, right? Like I can, I'm my own boss, you're your own boss. So we decide where it ends. Yes, obviously it's a good thing and I still am for that, that there's free offers.

But, but there's a limit to it because otherwise we burn out. So right now we're, we're hosting this expo in the humane marketing circle, and it's kind of like a summit. But when you look at these other summits out there and you then talk to the summit hosts after the summit, they're all exhausted and burned [00:15:00] out.

I know because I've been there, like I've hosted five summits. You too. And it's exhausting and it's all for free. And it's like, in the end, also when you ask them, honestly, what did you get up? Yes. Lots of contacts, but not really, you know, the money equation doesn't always really work out. So it's just kind of like questioning all our assumptions, I guess as well.

Right. So having that conversation, like you said. Well, is this working for you? And if it isn't, how are you going to do it differently? Yeah, exactly. Yeah.

Anne: Yeah. For me, this brought up so many more societal thoughts there as well, because obviously as women, we are, we are often raised to give, you know, to take care of other people, again, give free content, give.

Free, whatever it is. And also this whole money mindset thing. A lot of women struggle with me included, you know, like how much is my home, but what's my worth, [00:16:00] how much can I charge and what's too much. And I want to be accessible to many people because I want to change the world. I mean, this is a lot of conversations I have, and that goes in my, my own dialogue as well, and I want to make it.

Available for the greater good, but then at the end of the day, yeah, the time and money equation doesn't always work out very well. So those things and again, it's like sometimes you have to be a bit rebellious in your sense to be like, okay, yeah, this is I see a lot of people do it. Like this, it's not working for me.

I've got to do it differently. And that can be uncomfortable

Sarah: and

Anne: challenging to actually go and do it. But this is exactly what, why I came up with peaceful productivity because yes, I love being productive, but the way I've been doing it was just not working at all. So something was missing and that's the peaceful part.

And like, just what you described in the marketing world as well, it's not always working properly and it can definitely be improved and changed.

Sarah: [00:17:00] I want to go into, you know, your framework of the peaceful productivity, but beforehand I just also want to mention a book that we both love which is essentialism by Greg McCown.

It's still my absolute favorite business book. And, and you said you loved it as well. So, so what kind of. takeaways have you implemented from that book or what were your main aha moments from reading that book?

Anne: I think for me it was really bridging this thing of, okay, I've got, I'm, I'm very multi passionate and very multi skilled and I have, and I enjoy having lots of projects going on, but at the same time, always refocusing on like, What's the day to day?

How do I feel? And what's really essential to making another step towards the goal and always bringing myself back to that is that really? Should I really be doing that? And something that I've really learned through my work where [00:18:00] I'm also running a virtual assistance agency is like looking at like, what am I doing?

And is that really my job? Or is there someone else better suited for that? And how can I use my time better? And for me that spills into my life as well. As a mom of two children I spend a lot of time with my children because that's how, my choice that I'm making. But it's also sometimes, you know, Going back, is it essential for me to be right there with them focused, or is it okay for them to do whatever they're doing, even if it's on the tablet for a little bit, so that I can do my work?

It's like really always tuning in. Is it essential? I love the word essential, and then just really looking at the things I'm doing, and then getting rid of the stuff that is not essential. Like really getting rid of it, removing it entirely, or piling it up somewhere else for that time, when it's the right time to look at these things.

Sarah: Yeah, yeah. I love that. And it's similar for me. I love how you differentiated, you know, [00:19:00] business and work to me. It's almost like. They've become one. So it's like the, the, the essential things that I say yes to in work always need to align with the essential things in, in, in my personal life. Right. And so it's very similar to, to what you shared.

And I think the one thing also that I take away from that. So it's, it's a, it's very much about decision making. This book is helping you with, like, every time you need to make a decision in your business or in your life, you're going to go back to, is this essential? And I think what he shares also, it's, it's quite easy to, or it's, it gets easier with time to say no to the non essential things.

But when you're really mastering it is when you can say no to even things that do matter to you, but you just know that right now is not the right time. Right. And so that's what you said [00:20:00] before. It's like, okay, put them to another folder or like, not now, but, but later or never like, or never because you just know, no, this is not my thing.

Not in this lifetime. Exactly. Yeah. True. Yeah. Wonderful. Okay. Well, let's move on to your framework of peaceful productivity. Tell us a little bit about how you work with people through this idea of being more productive, but in a peaceful way.

Anne: Yeah. So for me, a peaceful productivity has three pillars. One is the productivity tools, hacks, techniques, whatever you want to call them, all these You know, applications to Pomodoro technique, finding your high performance time, like we all different in like, some people work better in the morning.

Some people work better later in the afternoon or evening, like really looking at, you know, what are the [00:21:00] things that work for me, trying some on for size and see what fits and then letting go of others, because not, not one technique works for everyone. Also like looking at what phase in your life are you in, what, what You know, what does your day look like and how can you make it more productive using the tools and techniques that are available?

And then there's the mindset, which is a lot of what, what we just talked about, the societal beliefs that we have, you know, ingrained in us, the beliefs That we have developed over time, like, you know, often attaching our well value and worth to our output and looking at what's there that maybe is not working quite well and what's there that we maybe have to change.

And then the third pillar is creativity, because for me, creativity is essential. Personally, I get a lot of energy from doing something creative, so it could really be doing the creative stuff and being like drawing and making, but you don't have to be an artist. So really. [00:22:00] Identify yourself as a creative.

The creativity can also be in terms of, let's try something different. Let's play around with what we have. Today looks like that. What technique can I put in here? What mindset will I look at today? And just piling it up in a big, You know, pot and mixing it up and just be creative about it and see what the outcome is problem solving.

Obviously, we all mostly know that creativity helps with problems problem solving. So it's that part of like playful and just trying things that maybe you haven't tried before because that's when things could shift like, Oh, Interesting. That was actually quite nice. And I didn't expect that to work so well for me.

Let's do, let's focus on that and let's hone in on that. So it's really these three elements. And I work with, with clients, mostly one on one where we have a sort of audit or assessment of like, what's there right now, going in all the different pillars that I've just mentioned. Then we [00:23:00] come together, we have a conversation, we share some, You know, thoughts and tips that I have gained over the period of time that I've been doing that and I help my clients to implement then because obviously we have a lot of knowledge, but if we don't go and You know, find a way to have that going on a daily basis.

Not, not much is going to change. So it's that process of like identify what's happening right now, see what can be changed and improved and then implementing and refining. And that's my camera gone again, because you're back.

Sarah: That's yeah, that's, that's great. I love how you combine the doing. Or, or more like the.

The left brain, which is the tools and the strategies with the right brain, which is the creativity, right? Because I think kind of in the traditional way that I've seen people talk about productivity, it's mainly like. Left brain, it's like, you know, Excel spreadsheets [00:24:00] in that kind of more, yeah, left brain approach.

And I love how you bring in the creativity, which makes it much more fun for your clients to, yeah, to be productive. I love that. Yeah. Can you, maybe you mentioned the Pomodoro technique. Can you maybe, well, for people who don't know what that is, share about that. And then maybe you have one other strategy that you, or tool that, that you usually give clients and would like to share here.

Anne: Yeah, sure. Yeah. So Pomodoro is this concept of you work for a stretch of, I believe, 20 minutes, and then you take a break and then you go back to work and you take a break and so on and so on. And, and theoretically you would put on a timer and you literally just have that chunk of work. time to work, which is interesting because what really happens is that if we allow an hour for a task, the task likely is going to take an hour.

If we say, okay, I only have 20 minutes to work on this. We, we [00:25:00] actually might achieve that task in the 20 minutes, or we break it down in different chunks because our brain needs that break. The mistake that a lot of us make, and I still sometimes make, is that we try to focus so hard and really just work through it and push through the job at hand so that we can take it off the to do list, but our brain doesn't quite work so well, so we get into these dips of focus time and Performance and that's when taking little breaks in between really increases the brain function and the work that we can achieve.

So personally, I don't do the Pomodoro technique. I work more in 90 minutes chunks because that's kind of works better for my, for my day and how it's set up because my day is very split into morning work, afternoon kids and a little bit of evening, evening work. But yeah, it's again, it's like this. I've tried the Pomodoro.

I didn't quite like it. I find the 90 minutes a bit better for me. But then the other thing that I [00:26:00] really enjoy and that has changed a lot for me is the whole idea of making a plan. I'm a planner. That's what I am, who I am. And I love spreadsheets. But I, I don't like making a whole year of plan has never worked for me because I would lose track and would be like, Oh yeah.

You know, I still have six months until December. I'll do it one day and then I never got to do it. But now I really, I look at three month planning chunks, and then I create a monthly plan, a weekly plan. Yeah, monthly, weekly. And I have my daily like morning rituals where I sit down and I look at the week and I'm like, okay, what am I going to do today?

And it's breaking it down and taking the intentional time. I mean, that's like 5 to 10 minutes per day, maybe where I really look at the planning side of things. And I select. The top three priorities that are kind of my non negotiables for the day and then a few other things that [00:27:00] I think I could chunk in.

And I always have three sort of self care, creative, joyful things that I put on my list because again, that part is really, really important to feel peaceful. But that really has helped me so much of not feeling this constant, Oh, what am I doing today? Hey, where am I even going to start? Where was where was I with this project?

And then at the end of the month you kind of look at the things you've done and like yeah I've done a lot. I've worked a lot, but I didn't actually achieve the goal that I was set to achieve and that's happened to me a lot of like constantly working but not getting to where I wanted to get because I lost sight of What's the plan?

So yeah, that's really powerful for me

Sarah: Yeah, I love that so much. And I have a similar approach with the, you know, breaking down the months. For me it's more like because of my, my, the way I run my programs. So it's very much backwards planning from day one. Okay, [00:28:00] here's where I run my program, what needs to happen to leading towards that program, and then everything daily and weekly activities run around these programs.

Right? And, and so I, I really agree with that, that we need to always be, and, and I, on my, on my daily planner. I have like the top one says the big goal, you know, it's like, this is, yeah, this is what I'm working towards. And, and, and then be reminded of that because yeah, otherwise you're constantly putting out fires and, you know, spending tons of times in email without actually getting to anywhere.

And what I like also about having those three, sometimes it's four priorities of the day. Then when you have reached these priorities and I tried to always not make them like this big giant thing that I know I cannot accomplish in a day, then, you know, you [00:29:00] can actually turn off the computer after these three or four things.

Right. And then that feels good where otherwise you never actually feel like you've done enough because you haven't given yourself a container. So, yeah, I love that very much. What you shared. And then. The, the, the peaceful parts, the, you know, self care things. I do have, no, I don't have that. I have a mantra on mine, which I sometimes kind of just kind of give myself a little, you know, energy boost, but, but I like the way how you say, okay, what, what kind of fun thing I'm, am I doing that's actually on my Google calendar, I always have my, I go for a daily walk.

That's blocked out or I have the gym. So, so, but I, I'll add them on that, on that daily printout as well. I like that. I love

Anne: the ticking off, you know, like I've done it and I need to write it down on my list because I'm that kind of person who will first thing, drop all the, the fun and the, the, the [00:30:00] self care things because I'm so much like, Oh, I want to make, like, I just love what I'm doing.

And I love. Creating in that way that I'm the first to forget, like to walk and to eat and I need to write it down on the list to make sure that, you know, I remind myself, this is also very important. This is important

Sarah: to you. Yeah, yeah, it's wonderful. You mentioned earlier that you're also running a virtual assistant business or agency, right?

So. In a way that probably fits into this conversation very well, because what we just shared is all about being productive, but also kind of demonstrating. Well, you can't do it all right. Like, there's just so much. to do to run a business that it's actually a very smart thing to work with someone else who enjoys doing the small things that you don't have time to.

And so that's what, what [00:31:00] you're doing also with your VA business. I do feel that I, I do. I feel like that's one of the things that I did right from the get go. I've been working with VAs for 15 years. There's so many things I didn't do, but that one I did well. And yet I, I still find a lot of resistance from entrepreneurs because they see it as an expense, right?

And it is. You know, yes, you have to have the money, but it's this chicken and the egg thing. Like, you know, when do I have enough money? And so, yeah, talk to us about that, how we can shift this mindset for people do not see it as an expense, but as an investment in their business. Yeah, exactly.

Anne: Totally. I mean, the investment really is in.

Your own time and buying back your own time. So if you feel that there's just too much to do, I have all these great ideas, but I never have enough time. Well, then [00:32:00] it's perfect to invest. And it doesn't have to be a full time role and, and, you know, one VA doing hours and hours of work. VAs can work for just a few hours a week and they can take off a few things off your plate that really you don't have to do because they don't require you as the person, as the face of your business.

To execute that task, especially the admin things. I mean, I, I really don't enjoy admin. So I definitely give that to BAs. I've always have, because it's just not what I enjoy. And why would I want to spend my precious energy and precious time on the things that I don't like doing? This is exactly what I used to do in a corporate job where you just had to do it because your boss told you, well, now I have the Freedom as the boss of myself to decide which task I do and which task I give to the team.

But is this resistance of like, okay, it's going to cost me money. Is the person really going to do it as well as I can, because I'm, you know, I have my certain way and I have my [00:33:00] very high standards. That's the perfectionist that comes through in a lot of people. But at the end of the day, you don't like, again, you don't necessarily give away the very precious task.

You give away some tasks that are. Necessary to run your business. They are not what you have to do as like your expertise, your skill. And there's someone else who can probably do it better, faster, and who enjoys it. Like you said, there's people who enjoy these kinds of things versus you might just be really good at something else.

And it doesn't have to be many hours. I mean, this is also the perception that, okay, I've got to give a VA a stable number of hours, a stable task. It could be a VA who comes in for a certain project. For example, I don't know, for your book writing, I'm sure there is tasks that you don't do on a daily basis, but you do it because you have your book to create, and then the VA can support you on a project, and then next month you don't work with the VA.

It's all possible. It's just a way of, a question of reaching out and [00:34:00] finding the right person.

Sarah: Right. I think maybe it's a little bit about this fear. Well, how am I going to find the right person? Right. And, and then I, I do remember in the early days, I've had, you know, You know, many experiences that didn't work out, but in a way, that's also how you learn, because I think it really is a way you need to learn how to work with a virtual assistant, because it's all about the communication.

It's all about the system. It becomes kind of your employee, whether this person only works for you an hour per week, you Or, or has a full time job, you still need to communicate as if she was your employee. Because, you know, that's, that's where things go wrong, I think most of the time when people say, Oh, I tried to work for the VA, it was horrible, it didn't work out.

Well, how did you communicate, you know, did you train her? Like this, this whole idea of, [00:35:00] Yeah, training someone and then making sure, like I created an operations manual for the virtual assistant because, well, right now with, with the one I have, and I've had several, I've been lucky she's been with me for years and years, but what if this person all of a sudden decides, Oh, I'm going back to corporate or who knows, you know, people get.

Get busy or get pregnant or whatever. And so that's like, well, if you've spent the time and invested into, you know, creating manuals and videos and things like that, then you can just easily, you know, replace that person and say, okay, here's what you need to know. Let's, you know, when can you train yourself basically, and then.

Step in. So it is an investment in your business. It kind of, when you were talking, because I'm a business coach, made me think it's kind of the same [00:36:00] conversation with when is the time to hire a business coach, right? It's like, it's an investment that, you know, will save you time. But it's like, well, if I don't have the money, I'm not ready to invest.

And so it's, it's that same thing. It, it gains you back time and life energy and, and yeah, more. You move much faster, but it really is working with someone else. You move faster. You can get more done. And what I talk a lot about in this new book is the spaciousness. You gain spaciousness for being human, which if you're working 10 hour days, because you're creating all this content, being productive by yourself, you don't have that.

So. Yeah, and that's

Anne: when business is not fun anymore and it's a grind and it's just another job as well because at the end of the day, you're chained to your desk and if you don't produce, you don't have the income and so on, [00:37:00] it's all that chain, the whole chicken and egg conversation. Exactly. But there's two things that came for me that came to my mind.

It's like a lot of people are scared of the training aspect.

Sarah: Yeah,

Anne: I'm going to have to invest my time into training that person. Well, I always feel like, yes, of course you have to, you have to share how you do things and how you want them to be done. But I feel, I believe that if you're clear on what skills does that person need and what are the tasks at hand, and then really look for the person who matches that, You don't necessarily have to train so much because the person likely knows whatever system you're using better because she's been working with different clients on different things and she doesn't need to understand exactly what you do because she already knows the system as such, but then also the other part is the whole concept of like, you can train as you go along.

And that's what I have done because I started out as a student. by myself and I was quite resistant to bringing it in, bringing in a team and turning it into [00:38:00] an, into an agency because of exactly the reasons that we discussed, but I have always been very clear to my associate VAs that I'm interested In this transition right now, like, I mean, a little while ago, but I would tell them like, this is what I'm doing.

I'm going from single to team. I don't know what I'm doing. And this could be a little bit messy. Are you okay with that? And I think this is important if someone is like, Oh no, I want someone who really tells me A to Z what I'm supposed to do, and here is my list. And if that's how she works or he works perfect, but then unfortunately you're not going to fit with me because with me, it can be a little bit messy.

And I'll be like, Oh, what do you think? Like. What are you? What would you do? And how would you create this? And I have loved these conversations because, again, if we are all by ourselves, we often get stuck in our mind like, I don't know. Should I do it like this? Or should I do it like that? And then maybe I don't do it at all because I don't know the answer.

But if you have someone that you can bounce ideas, Like a coach or your VA who is very smart often, it, it can really [00:39:00] change the way you do things and the things that you can achieve the outcome you can achieve.

Sarah: Yeah. Yeah. So good. And, and you're so right. What, what really matters is that you find the right person on a, on a kind of like resonance level, but also on a skill level and.

And I feel like people think, oh, I just need one VA to help me with everything. And that's another reason why it often goes wrong, because you actually need to hire for the skill and not just, oh, I need one va. So you really need to, when you interview, you really need to make sure, okay, am I clear what I need help with?

And does this person have the skill to help me with this specific thing? So I think that's That's key. Absolutely. The

Anne: key. So Correct. Yeah.

Sarah: Yeah, well, we'll, we'll make sure to actually, why don't you share your website? So if people are listening and they're like, Oh, that sounds like the kind of VA agency [00:40:00] that I would love to work with.

Why don't you share your website and do you have different websites for the, I've

Anne: got two websites. Exactly. So there's the

Sarah: virtual

Anne: assistance agency is called the virtual fully like virtual and full service virtual fully. And then where I talk about the peaceful activities and Raju. com. So it's these separate entities.

Sarah: Wonderful. Yeah. And we'll make sure to, to share both websites also in the show notes. And yeah, just kind of to wrap up, like, what would be like, One thing that you would share that where to start with this idea of peaceful productivity, but maybe the first thing that you look at with your clients, you talked about an audit.

Maybe, maybe that's it. What would you say is the 1st? Yeah,

Anne: yeah. So I've got what I call the wheel of peaceful productivity. So it's, it's. It's a bit similar to the wheel of life where we compartmentalize different areas of how we do work and then we [00:41:00] rank them and that can be in form of a wheel or it could really just be sitting down and thinking, okay, which parts in my day do I enjoy and I feel they are working quite smoothly and I'm very happy with these things and what are areas in my life in my day or times in my day or So, yeah.

Jobs that I'm doing tasks that I'm doing in my business that feel not so good. And to then look at, you know, what's the balance at the end, is there a lot more of like what I'm enjoying or is there a lot more of the stuff that's getting on my nerves and that makes me feel quite anxious and overwhelmed?

Well, if that's the case, then obviously, you know, that first of all, you could go back to what do you enjoy and how can you bring more of that? That could be, you know, the creativity, the self care, the fun parts. What, what is fun in your business and how can you do more of that in any good way? And then obviously you can look at the things that are not working so well.

And you can look at what can I take out again, remove completely? Is it really essential going back to the book [00:42:00] essential? What can I delegate? To a VA or a team member or a partner or whatever it could be. It doesn't even have to necessarily be in business. It could be in other areas of your life. Maybe there's some opportunity there to pass on some responsibility to someone else.

And, and really just have that balance sheet and pick one item from the fun and good stuff. And one item from the, from the not so good stuff. And look at what could you do with those things and start from there. And not overwhelm yourself with, I'm going to change everything overnight. Alright. Because that's not going to work.

Take it, like, take small, little baby steps.

Sarah: Hmm. I love that. Yeah. I love this idea of the wheel so that it gives you this visual of, of your business and where, where you enjoy it and where you're like, Hmm, why am I still doing that? Yeah. That's, that's a good, wonderful. Well, I really enjoyed this conversation and I'm grateful for the work you're doing.

I think it's so needed. So thank [00:43:00] you so much for being on the Humane Marketing Podcast, Anne. Thank you so much. It was a huge pleasure. Thank you.

I hope you got some great value from listening to this episode and finding more peace in your productivity. Find out more about Ann and her work at annrejoux. com. That's Ann with an E at the end and then R, R, R, R, R, R, R, R. A, J, double O, dot com, or Virtuefully, V, I, R, T, U, and then Fully, dot com. I'm still having trouble with the ABCs because once as a child when you learn your ABCs in a different language, for me in German.

You can never change that. It's just like so hard for me to spell out names or, or, or letters. That's why I'm always struggling with this. Anne has created a wonderful free gift. [00:44:00] It's called the Wheel of Peaceful Productivity, which you can get for free going to annerajoo. com wheel of peaceful productivity.

And if you're looking for others who think like you, then why not join us in the humane marketing circle like and did she just joined our community after recording the podcast. So you'll be able to connect with her and many others in there. Find out more at humane dot marketing forward slash circle.

You find the show notes as always of this beautiful episode at humane. forward slash H M 1 9 2. And on this beautiful page, you'll also find a series of free offers, the humane business manifesto, and the free gentle confidence mini course, as well as my two books, marketing, like we're human and selling like we're human.

Thank you so much for listening and being part of a generation of marketers who cares. [00:45:00] For yourself, your clients and the planet because we are change makers before we are marketers. So go be the change you want to see in the world. Speak soon.
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P of Pricing
21 jun· The Humane Marketing Show. A podcast for a generation of marketers who care.
This is the fifth episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps

To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page

To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program
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Trust & Courage: The Heartbeat of Humane Marketing
14 jun· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this new episode, Jayne Warrilow joins us to talk about the essential role of trust in humane marketing and business. We explore why self-trust is the foundation of all other forms of trust, especially for entrepreneurs navigating challenging times.

Jayne shares insights on how trust shapes a business's reputation and client relationships, offering practical steps to enhance trustworthiness. We also discuss the journey of becoming a trusted authority in your field, and how confidence and courage play crucial roles in this transformation.

Join us to discover how making trust your competitive advantage can elevate your business in the world of compassionate entrepreneurship.
In this conversation they talked about: What trust has to do with Humane Marketing and Humane Business Why self-trust is the foundation of all other forms of trust in business and how entrepreneurs can build and maintain self-trust, especially in challenging times How trust influences a business's reputation and client relationships, and what measures businesses can take to ensure they are seen as trustworthy How entrepreneurs can discover and embrace their calling to become a trusted authority in their field How confidence and courage influence the perception of authority and trustworthiness, and what strategies entrepreneurs can use to build confidence in their industry A sneak peek of what Jayne will cover in our Collab workshop on July 3rd
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Sarah: [00:00:00] Hi Jane, it's wonderful to be with you again today.

Jayne: Oh, Sarah. It's such an honor to be with you. I'm really looking forward to our conversation today.

Sarah: Yeah, me too, because trust. Oh my God, we could talk about this for like hours and hours, right? So such an important topic. And I think specifically for you and I, I've known each other for a long time.

And we're very much value aligned and wanting to create businesses for the long term and helping our clients create their life's work and businesses for the long term. So yeah, trust just seems this kind of, I have to admit for me, it was kind of just this like given it's like, yeah, obviously that's part of the thing, but people do wonder.

You know, how do you create trust and so that's why you and I talked and I'm like, yeah, it'd be great if you could come in and talk to us about that, because you have spent [00:01:00] a lot of time thinking about that deeply and came up with frameworks and and you'll share some of that with us. And I'm super excited.

But let's start with kind of the foundational question. Like, why do we need to trust when we want to create a business and also maybe what does that have to do with creating a sacred business like you call it or a humane business like I call it? Yeah.

Jayne: It's a really interesting question because just like you said at the beginning, Sarah, I think so many of us Take trust as a given, you know, if we're a good human in the world, you know, we're taught from a very young age to be kind and, you know, be kind to our neighbors and, you know, treat other people as we'd like to be treated ourselves.

And most of us go out into the world with that kind of energy. And that I've used that word energy very specifically here, because in a way, trust is invisible. It's not something that's [00:02:00] tangible that you can see that you can, you know, Have on your business dashboard and measure necessarily how you're doing.

There's data that points to it for us, but really it's such a, there's layers to trust, you know, and and what it really means for us. For me, what I've learned over the many years that I've been working with business and leaders is it's actually the foundation of everything. And it's not just the foundation of business because more and more as I get older, Like life and business are integrating together in a way.

And it's so interesting, you know, like there's many of us that will have been to business school and we've learned leadership theories. We've learned business theories. We've learned what it takes to be successful in business today. But one of the things that I noticed in my reflections is I look back at like my time in business school.

Nobody ever taught me to be kind. Or compassionate or the things that actually [00:03:00] come about building trust in the world. And at the end of the day, I think somewhere along the way, we've, we've somehow forgotten the fact that business is deeply relational it's about. Humans. Yes. It's also about technology today.

So when I talk about relationships, it's not just about relationships between people, which of course you need, you need really good, solid, foundational relationships to make, you know, to be successful as both a leader and in, in your business. But also it's about kind of the relationship with technology.

Okay. Your relationship with your business, your relationship with yourself, trust comes across all these different layers, which is what we're going to be diving into. Because once we start to pull it apart and, you know, I have a number of frameworks I've developed, it. It kind of, you look at the frameworks and you go, Oh yeah, that makes perfect sense.

But somehow along the way, we forgotten [00:04:00] to really look at what it takes to actually create trust. And I think that's probably why we're all now doing business and leadership in a context where trust is at the lowest level it's ever been because we've neglected it.

Sarah: Yeah. So good. Yeah. And it feels like we can immediately finger point at people or businesses where we don't feel that there's trust, right?

But it's much harder to figure out, well, what are the things that create trust? Because like you said, it's kind of the invisible and it's just kind of like this energy that you either feel or you don't feel. And when you don't feel it, you're like, yep. It's because they're doing that. And in the humane marketing kind of realm, it would be the marketing that creates distrust, right?

But, but there's so many other things besides marketing. And you mentioned this relationship to self [00:05:00] but also to your business and technology. Yeah. So let's maybe start with the self because that feels like a good starting point, because. Yeah, I feel like as business owners, that's where, you know, if you don't have trust in yourself, it's very hard to, to kind of give that to others.

So, right. That's really

Jayne: true. And, and I think, you know working in organizational life for many years, you know, seeing leaders talking about business as though it's out here. So when we think about trust, you know, very often in a business context, we think about, okay, how can we build trust, like from the business to our audience, for example, but in a lot of businesses that my audience, and I think probably yours as well, need to think about is, you know, how do we show up in, in our life?

Right. And our business, because I think it was John Kabat Zinn that says, wherever you go, there you are. So you're not going [00:06:00] to be completely different in business than what you are in life. And, and really this, this external view of, you know, I can make my business success by doing things out here. It's kind of becoming an outdated notion today because the marketplace is demanding so much more of us.

And the first thing that I want to speak to is this idea of trusted authority, which to me, I think you can't be successful in business today, unless you can build both trust and authority and authority doesn't come until you have trust in the first instance. So it begins. It's like, you know, just very simple questions.

Like, do you trust yourself? And when I ask that of say clients or people that I meet, they'll, they'll stop and they'll think, and they'll, they'll, they'll come back with, well, there's some areas where I do, and then potentially there's some areas where. And maybe not so much. And so it's then that inner work of [00:07:00] really understanding yourself at a deeper level and understanding things, just very simple things.

You know, this isn't new. It's like, what do you need? In any situation, for example, to feel confident in a situation, what do you need? And also, what do you want? How do you want to show up to your life, to your business, to your relationships? Who do you want to be and who do you want to become? Because what I'm really speaking to here is something I call your personal energetics or your personal resonance.

Now. What do I mean by the word resonance? I just mean the relationship, the quality of connection that you form with yourself in this, in this inner space. Like, what is that quality of connection? Do you know yourself? Do you trust yourself? And in what situations do you trust yourself? And in what situations don't you?

Now it's really interesting because what the research is showing [00:08:00] that Other people, other people know when you show up and you don't trust yourself because we all read energy. I mean, we don't talk about this all the time, but before anybody opens their mouth, right? We have a sense of who they're being and how they're feeling.

Particularly as females, women particularly read emotional energy. And so really understanding that at a different level, you know, can really kind of accelerate the, what it is that you want out of any relationship. Whilst also enabling the other person to get that. So we're not just talking about you coming in here with a me, me, me energy.

It's actually the beginning of the win win the me to we journey of how do I be in relationship with others? Well, I've got to learn how to trust myself and be in relationship with myself first so that I can inspire trust from others because if I don't trust me, nobody else is going to trust me [00:09:00] either.

Sarah: Yeah, we're always so aligned in our thinking, right? The way I think about this recently, I, I started to think, well, we're talking about company cultures, right? This idea of cultures. And I'm like, well, as entrepreneurs, we need to start thinking about that. Think of it as, as personal cultures, what's the culture, you know, your personal culture within your one person business.

And that's exactly what you were talking about is this resonance. How do you feel Because, yeah, that reflects on other people then, and then that's where this resonance comes in, right? And people seeing how you feel. And I love how you made that transitional. So from the me to the we so yeah, clearly it's like, it's not just you and your business, it's you in relationship with.

You know, clients, [00:10:00] other people one point you also made was this idea of the authority. And so that I feel like a lot of people are kind of scared already of that word. It's, you know, it feels kind of maybe a bit heavy, maybe even a bit. Kind of like past paradigm, you know, so tell us more about this this idea of authority for me.

Also, what comes up what I like more is the word courage because you and I both work with change makers. And so I feel like having this. Working on themselves, this inner work, this self confidence it leads to more courage and that's really what you need to kind of show up as, you know, more of an authority, but I'm curious to, to hear from you what you think about authority and courage and all of these things.

Jayne: Yeah. And I love the word courage because of course it comes from the [00:11:00] French, you know, that the courage of it's the heart opening at the end of the day. Interestingly, as you were speaking there, I was thinking, I don't actually use the word authority without the word trust. And why? Right. Because I think you're right.

I think authority in a way is the old paradigm because it's got a very masculine energy with it. It does, doesn't it? No, it's kind of got a bit of a push energy and a bit of a, let me blow out my chest and show how good I am. Right. Right. And so this masculine energy comes forward with the word authority, but if you put the word power, Trust with it.

Trust is a very feminine kind of feeling kind of energy. And one of the things I learned over, you know, over the years, working with so many different coaches and consultants and also leaders and global leaders and C level leaders is this, this idea that a lot of my work with these individuals, particularly in coaching, has really been around.

And if I say these two words, people will get it straight away. Owning. Owning it, [00:12:00] whatever the it is for you. It's not just learning that you have a message, but that you are a message. Right. And so when I look at the word trust and authority together, it's the integration for me of the masculine and the feminine, because.

It's like, if you only, if you only operate through a feminine energy in today's market, you're not going to get enough done. There's not going to be enough structures in place to actually attract the people. Life's going to be hard because yeah, you're going to be working as an individual. Maybe you're a solopreneur, but you'll still be trading time for money because you won't have learned how to build the, the structures in the business that can start to take the pressure off your back.

Right. And so it's this combination of. Trust, or like you said, courage, courage for me is one of the things that I talk about in different levels of consciousness. I'm kind of going off piece a little bit, but different levels of consciousness is the energy of the heart. [00:13:00] So for your audience, if you know, you're listening and you're not familiar with my work, right?

So if you just think about the chakra system, The lower levels of energy are connected to the higher levels of energy through the hearts, right? Through courage. And so authority is really built off of trust, which is the foundation of it. But the old style authority. Didn't really have trust in there. It was just like, let me just shout as loud as I can to everybody who'll listen about how amazing I am.

And maybe some of it will stick, but in today's market, it's much quieter than that. And the reason it's built on trust is because you're not the one giving. Being your self authority, like in the old days, it's other people that will then say, you know, I trust you and I trust your authority in this space.

And for you to be that person, you need to have done your own [00:14:00] inner work. Now, what does that mean? When I look out into the world, and this is quite a triggering statement for some people, I feel that we have a lot of issues in our leadership. And one of those issues is there's many, many leaders that are leading from what I would.

Term as unhealed stories. So they've had trauma, maybe in their childhood, maybe in their adult life. You know, we've all had trauma, but they've not done the inner work. They've not done their own work to actually kind of heal that. So they go into work and life and business. And what they're doing is they're projecting these.

This trauma, these unhealed stories onto other people in not, they're not aware of it at all, but it also causes more aggression, lack of care, lack of compassion in the workplace because somebody's unaware. They're not. Conscious really of what they're doing and their impact on [00:15:00] others. And so really this is where trust all begins is, are you prepared to do the work to earn trust?

Because we all know trust isn't, and we all know from our own experiences, trust can be lost very quickly. And then it's harder, you know, you really do have to do some work to bring it back. So really understanding. Not only the foundations of trust, but the different elements that build trust generically, because it's been a lot of research done in this space.

Once you understand that, it's easier to be aware if you're ever breaking trust inadvertently with somebody else, you can do things that actually bring it back before it kind of falls down the abyss. But also you can trust yourself and show up as a trustworthy individual. And that's a very attractive energy in this marketplace today, just in life.

Because we don't meet that many people who've done their own inner work, who trust themselves and then show up [00:16:00] with trust because they own their message. They don't just have a message. You know, they own the message. They know their life. Is making a difference, not just their business.

Sarah: And I

Jayne: think embodying what matters most in today's marketplace is probably the most important advice I could give anyone.

Sarah: Yeah, so much good stuff in there. I always want to like take notes for yeah, where, where can I. I don't want to add anything. It was just perfect. So, so let me just go in another direction because I, I think in one of the frameworks, I saw that you also talk about collaboration and maybe you hinted at it a little bit just prior how, oh, yeah, you mentioned it because you're saying, well, trust needs to be earned.

And the old paradigm was kind of like, well, I just show up as an authority where actually you know, the other [00:17:00] people make you an authority. You don't even call yourself an authority. Right. And so how does this all have to do with collaboration? Because it's not just me trusting myself. Yes, we saw that was a big deal and that's where it all starts.

But then how do we. not use, but collaborate with other people to increase maybe that trust and maybe also the authority what have you seen in your work?

Jayne: Well, you see, as soon as you mentioned that I went straight into power dynamics in my head, because. You know, we've lived for so many years with positional leadership in organizational life.

And even in small businesses, you know, there's the founder, the CEO, and, you know, maybe an admin assistant underneath. So what it, what happens when you do your own inner work is you start to realize and kind of have compassion for other people. And I don't know, this is [00:18:00] certainly true for me. The more I learn about what's on the inside here, the more I realize there's a bit of a crowd, but also.

That I'm no better, really, or worse than anybody else. So it's almost like a humility comes into the way I feel. And I also realize that everybody that I meet has something that they can teach me. What do I mean about the power dynamics and trust? Well, What it does for me is it shifts my belief system about who I think I am and who I think I'm being, which then in a relationship with somebody else, or if I'm collaborating with, what I'm doing is I'm really partnering.

I'm having the energy of not power over or power under, I'm in the power with. space. So when I'm in that space now, it's shared power, right? So it is collaborative because I'm listening as much to the person that I'm in relationship [00:19:00] with as much as I'm like speaking from my own perspective, but we're in true dialogue now.

Every, whenever I say dialogue to people, everybody thinks that this is something we do every day, all the time, but it's not. I'll just say to anybody who's listening, just go out into life, sit in Starbucks and listen to the people behind you on a table. I can guarantee they won't be in true dialogue.

Why? Because it's almost like we've forgotten this power with, we've forgotten how to be with each other in some ways. And if you listen, I can more or less guarantee what you're going to hear is what I would call two parallel conversations, whereas somebody is just waiting for the other person to finish so they can say the next thing they want to say, and the other person's waiting so they can say it.

Speak and say what they want to say, but there's no real collaboration, even in a communication that's happening. [00:20:00] And again, this is why we've lost trust. You see, so this is also, there's so many different layers to trust from power, how we're showing up to the belief space to have we, do we trust ourselves?

We've got our own, like. Have we healed our own stories so that we can actually be in the world in conscious and intentional ways? Because that's the beginning of humane marketing, because if we're not being human and we're acting like machines, then, well, we're pushing because we feel less than on the inside.

So we feel we've got to get our stuff out because people need to hear what we've got to say. That's a very different energy then. Hey, yeah, I'm here and I'm ready to help, right? I'm ready to help you. And one of my mentors used to say to me, you know, like we talk a lot, don't we? In marketing about let's get a funnel.

Let's get a lead magnet. Let's do this. Let's get it all in place. Right. Content marketing. And what one of my mentors, [00:21:00] one of my early mentors here in the States said to me, Jane, at the beginning of a relationship with anybody, Just help them, just help them, right? Don't keep proving that you can help them.

Don't keep telling them you can help them, just help them. And when I think about trust, right, if I think about it from my own perspective, one of the first things when I'm in a new relationship, whether it's a business, professional relationship, or whether it's just a personal one is this idea of don't let me down.

This is what research shows. The first thing that comes into our head is, are you someone I can trust? Don't let me down here. Whatever it is, don't let me down. So that's the first thing you, you need to prove is that you're someone who cares and that you're not going to let them down. You've got their back, right?

It's simple.

Sarah: It, it, it, I love this word, humility that you used and what comes up right now for me also when you said, don't let me down [00:22:00] is the word integrity. So kind of like walk your talk, follow through, do what you say, you're, you know, do what Said you were going to do all of these things. Like that's, it's these small little things that people notice.

Kind of like the credit system from Stephen Covey, where he's like, well, you know, you, people, Don't pay attention, but they actually accumulate credits like if you do good things the other person will kind of have a credit count and every time they, you know, you do something that is like, not in integrity or not trustworthy.

Well, you lose credits, right? And you it's very, very hard to then regain these credits once you are like, under zero. So. So yeah, just kind of like paying attention to, to the unspoken, to the invisible, like you mentioned, it's so, [00:23:00] so key in, in trust and authority building. And I feel like what you mentioned also about collaboration and partnership.

It's, it's really this new paradigm, right? It's not about you building your own authority, but partnering with others on the same level that creates authority for both partners. I feel like that's the way we both, we all rise together. Right. It's not like I rise by abusing the people under me. It's like we all rise.

And I just, I just love that way of thinking about business and marketing and building trust. So, yeah.

Jayne: Yeah, it's so important. And you used a word there, Sarah, which is so important in business for me, which is the word integration, because even though I've talked about, you know, do you trust yourself? So this idea of personal trust and personal [00:24:00] resonance, then moving that out into like what I would call then social resonance or relationship.

Like that inspires when you trust yourself, it's then how do you show up in the world that enables others to trust you? But this space of integration for me, like the crucible of that is in your business,

Sarah: because

Jayne: that's the space of being and doing, because we want you to embody the message that you have.

We want you to lead from this integrated space. And we want you to bake this in to your business so that, for example, all of your team, like if you have assistants or whatever, anybody who's representing your business understands how they're going to go about building trust, because actually we can build trust through technology too today, but we can't do that if the, we can't do it in human ways.

Unless those first [00:25:00] two, the personal and the social are in place. And if you think about this from, you know, like the, the, the work that leaders have been through, like there's emotional intelligence, which you could argue is a good piece of self trust. Then the social intelligence, which you can argue is a good piece of the relationship trust.

And these two things are so important in business today. Why? Because the market's changing and we're going beyond the transactions in business now. So it's not just, will you do what you say you will do when you say you will do it? That's kind of the baseline now, but now people are looking for. Purpose.

They're looking for meaning. They're looking for you. Are you a force for good in the world as one individual human living in the world? Are you a force for good in the way you're living your life? Or are you part of the problem? Right. And then that of course, ripples out into your relationships, ripples out into your business.

[00:26:00] So, you know, one thing that I always say is a business that doesn't resonate. Can never be successful, just like a person that doesn't resonate can never be successful. And you can't resonate unless you can build trust.

Sarah: Yeah. You can't build trust unless you do the inner work and the workshop with Jane.

To tell us a bit more about the workshop that you're gonna yeah,

Jayne: share with us. Yeah, well, I'm really excited cause I have a number of frameworks. And one of the things that I love is, is putting the, I'm very visual. So putting things into a visual framework really helps me to kind of understand.

And there's a lot underneath these frameworks and I've got, I think, three or four that I'm going to be sharing. And, and the first one is looking in a way, looking at the context. It's looking at how is the market changing in terms of trust and what [00:27:00] are, and what are our customers like asking for? What are, what's the invitation that they're giving us right now in terms of the way that we show up to do business.

Right. So that's kind of the first one. And then we're going to see. So we're going to start looking at this integration of the self and the relationships and the business. And what does it mean to truly integrate the being and doing in business? And we're also going to look at the five key elements of trust, of building trust in depth so that we can understand what they are, because of course, they work in the individual space, they work in the relationship space, and they also work in the business space.

Because the ideal here is. It's not just you as a human being very trustworthy as an individual, and then building relationships that are trustworthy. That's a key part, but also building the trust into your business, baking it in into all of your kind of. Processes, your structures, your systems, even if they're run through [00:28:00] technology, that they still got your voice, they've still got your energy baked in at the very core.

So we're going to be looking at what these things mean and how to actually practically implement this in your business, because trust can feel like something that's floating around up here. But we actually want to bring that energy down so that, you know, it makes a difference in your daily reality.

So that's, I love

Sarah: that so much and I love that you making it practical, right? It's like, while I love big concepts and you and I could talk about these things, hours and hours, but at the end of the day, what the entrepreneurs want is like, okay, I get that, but how do I bring that down into my business, into my systems?

And I love that you talk about technology as well, because there is kind of this. You know, resistance to. Maybe using technology or seeing it as like this bad thing from the [00:29:00] past paradigm, but I'm very much about saying, no, no, no, we use the technology, but we just need to infuse it with the new paradigm.

Recipe, you know, it's like, yeah, we, we can use both. And it seems like that's exactly what you're going to be sharing with us. So not wait, it's going to be amazing. So please people, if you listen to this and you want more of Jane and building trust and courage and all of that good stuff have a look at humane.

marketing forward slash. workshop and join us on July 3rd because it's going to be amazing. And you, I think. It could, it could feel like this is just a nice to have for business, but don't get that wrong. It is a must have for the new business paradigm. We are going to be inundated with anything AI, right?

And I just talked about the [00:30:00] positive things of AI, which I do a hundred percent believe in. But the other side, the dark side of AI is all the. You know, the generic stuff that we're going to be inundated with, and so that's why we need to work on the foundation and the trust building and all of that so that even in the technology, people can tell this is trustworthy and this is not, you know, so yeah, I can't wait.

Jane, anything you want to add about the, the workshop or anything else?

Jayne: I just want to say, I completely agree with what you're talking about with AI because at the moment, I mean, I can't necessarily talk about the future so much in the long term, but at the moment right now, this is a distinct advantage because you're absolutely right, Sarah.

AI is. Causing us to reflect back on ourself to what does it mean to be human and be human as a leader and human in business. So that, this is why your brand and humane [00:31:00] marketing, I know the work that you do is so very important because if we can't claim and there's right now, there's no shared definition of what it means to be human.

So if we can't claim. Ourselves and our energy and what it means to be human. How on earth are we going to keep up with AI coming in? So the, this sounds, you know, like it sounds fundamental in many ways because it is, but it's also right now, what I want you to know is, My clients that are doing this in the marketplace right now, this is a competitive advantage because it's what the market is asking for and the market is in some ways slower to move with the large corporations than we are when we're entrepreneurial and we can pivot on a dime.

So it's a real competitive advantage right now. And people are yearning for the humanity back in business. So let's just give it to them.

Sarah: Yes. Let's [00:32:00] do it. Can't wait, Jane. Really. I very much look forward to this and thanks so much for being on the podcast and let's just say to be continued. Yeah.

Jayne: I love it.

Sarah: Thank you, Sarah.
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P of Product
7 jun· The Humane Marketing Show. A podcast for a generation of marketers who care.
This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps

To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page

To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program
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Getting Clients on LinkedIn – Without Spam
31 may· The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode, Sarah sits down with Sophie Lechner to explore how heart-centered entrepreneurs can attract clients on LinkedIn without resorting to spam.

Together, they unpack the customer journey and how to craft impactful content that resonates on LinkedIn. Sophie shares her innovative concept of the content wheel, offering practical advice on using LinkedIn to inspire change.

This episode is packed with insights and strategies to help you grow your business in a humane and authentic way.
In this conversation they talked about: The customer journey and how to address that with your content on LinkedIn How entrepreneurs can use their content on LinkedIn to inspire change Whether content creation alone really works to get clients - or what else to do Sophie’s concept of the content wheel and much more...
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video Ep 190: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] Hi Sophie, it's good to have you back on the Humane Marketing Podcast. Hi, Sarah. How are you? I'm good. Thank you. Yeah, I was just looking at the last episode. It was if people have missed it, it's episode 172. That time we talked about kind of the, this community. Project that you started and that's how we connected.

So it was more under the P of passion of the seven P's of humane marketing. And this time I wanted to have you back for the promotion [00:09:00] P. And I just kind of said in the intro, okay, promotion to me, that feels almost like an old paradigm word. It's kind of like, you know, advertising almost like we're not really, that's not what we're doing on LinkedIn.

We're not. Promoting as per se. So yeah, let's just dive right in. What are we doing on LinkedIn that somehow leads to clients, but without the spam? Yeah, absolutely. That's true. There's so many connotations with that word promotion. So, in my mind, So I, you know, the people I like to work with are mission driven.

And I know you, you, those are the same people that you like working with as well. And when you're mission driven, you really have a message to share and you, you want to help your, your potential clients, but you also have, you know, things that you want to share with the. Population at large things that are important to you.

Even outside [00:10:00] of your work, but specifically about your work, you have messages. You want to raise awareness, for example, and the other thing is in order to help your clients. You need to really. to bring them to you to understand that they even have a problem. Right? So, so many people are walking around with problems that they have not necessarily identified, or maybe they haven't identified.

Realize that they can actually have a solution to them, you know? And so I think we need to speak to that as well. So it's something that I've been talking about a lot is the customer journey, because I feel that we tend to talk to people who, you know, like we don't necessarily define them that way, but we end up talking to people who are ready to buy, and we talk as if they were choosing between vendors, right.

Sort of. [00:11:00] What I think we want to do with our content is really to help transform people, to help people get to that point where they understand their problem, where they understand they can get help. And that's something that I think is very much forgotten or neglected. And those are the things. I love that.

Yeah. Yeah. And I was just like, I had to. Jump in because it's so the opposite of the spammy messages that we get where they just assume that we want to buy whatever they're selling us. Right? So there's no client journey at all. It's like, no, you need this new product that, you know, whatever it does. And I'm like, have you looked at my profile?

No, I don't need that. Right? And so. Yeah, that, that idea of taking people on a journey that, that really resonates. So, so yeah, I interrupted you. So tell us, tell us more. No, it's exactly, it's, [00:12:00] it's the whole shift between self centered, all these spammers are like me, me, me, my product and me and what I can do.

And it's really shifting to the other, looking at others and how you can help them. That's really at the center of everything. Once you start doing that, you know, the rest follows you, you, you want to help people. And once you look at the people around you and understand how they operate in terms of what you offer and how you can help them.

Yeah. Then you think about them and you, and you sit down at your computer to write a post or something. And you're like, what can I say that is going to help a person get closer to their solution? If their solution includes you all the better, but if it doesn't, you still have reached your mission. You still have accomplished your mission with regard to that one person.

Yeah. [00:13:00] So many things. Like the. One thing that comes to mind is this idea that I talk about, which is the worldview. So that's what you're saying. It's like you bring that in because then there's no more provider kind of comparison. It's more like, okay, you've achieved your mission because the people are like resonating with what you're sharing and you just happen to also have a solution to their problem.

But that requires that you also talk about the solution, right? So there's this thing in our brain that's called the reticular activating system. And so people kind of sometimes shy away, at least our heart centered people, they shy away from kind of, you know, talking about the problem or in, you know, typical marketing lingo would be the pain points.

So we don't want to talk about the pain points. But we still somehow need to address the problem that they're facing. Otherwise, we're, we're losing them. They're, they're not even paying attention [00:14:00] to us. Now, you also mentioned that sometimes people don't even know they have a problem or what kind of problem they have.

So it sounds like we need to start even earlier in that journey. So tell us how we would, you know, figure out what their problem or, or help them figure out what their problem is. Yeah. So it's, it's, yeah, you're right. That whole thing about the pain point, you do need to talk about the pain, but not like what is traditionally done is, you know, agitate the pain, like put salt in the wound, all these terribly belligerent terms.

So it's not about that. It's, it's. If somebody has pain, yes, they need, you need to have them recognize it, but you need to help them understand where that pain is coming from, what is causing it, the fact that it is fixable. So those are all positive things that come out of talking about pain, right? So [00:15:00] the way to, to, to help with that is really to get to understand your customers really, really, really well.

And. Of course, when we work with our clients, we get to understand a lot about who they are. But in a sense, that's their, their self when they're ready to buy that we know. Right. So even if we talk, so start with getting to know your customers really, really well. However, that's not enough. You need to go to before they were ready.

And some of the ways to do that is to talk, you know, with in, in networking events, do networking, talk to people, talk to people who are not buying from you, talk to people who you know could benefit from working with you. But don't seem to be interested in signing up with you and have conversations, not like, why aren't you buying, but, you know, [00:16:00] just chatting generally and having them understand, for example, when I do networking, I often meet people who will say, Oh, I really hate LinkedIn.

I do everything on Instagram, for example, so that this is my chance to ask them, what is it you like about Instagram? What is it you don't like about LinkedIn? And. By doing that, I get to understand the misconceptions they have about LinkedIn, the things they don't like, the things that I know I could simply tell them by a sentence.

Well, actually, you don't need to do that or whatever, you know, I can fix it. But the point is really doing the market research and asking questions and getting to know them. And then the next thing you can do is write a post about it. And then you're talking to all those other people who hate LinkedIn for that particular reason, right?

And et cetera. Yeah. Yeah. It's, it's funny because I was just preparing, we have our, our next Humane Marketing Circle community call and [00:17:00] that you're also a member of, and, and I was preparing the call and I was thinking that we could talk about limiting beliefs that our clients have. And so it's kind of that same idea.

It's like, What are they telling themselves, like, you know, nobody gets clients on LinkedIn or LinkedIn is just a bunch of spamming. Right? So that's kind of these limiting beliefs or, or past experiences. And that's exactly what we need to find out about our clients. Yeah, so that we can then take them on this journey, right?

Yeah, that's actually the second step. So in the workshop, I'm going to explain, you know, the, the customer journey. A lot of us have heard of it, but I've actually adapted it and simplified it and made it sort of actionable for people like us to do in our marketing. So what we've talked about before was the, is the first step.

And what you're talking about now is the second step. I'll explain that more in the workshop. But those are, you know, the different stages. First, you got [00:18:00] to know you have a problem. And then what is it you believe about that problem? And our job is at every stage to change the belief for them to get to the next point.

That's one of the other keys is not all your messages are about people buying from you. That's like jumping the queue. So content for each and every step of the way. Right, yeah, I love that. So, if we think about this, this applies to any kind of platform, I would assume, right? And that's, that's so often the part that people, like the, the deeper, the foundation that people skip and they just go to content creation.

It's like, oh, people, the marketing people keep telling us we have to create content and so they can, they create all kinds of content. content that takes them hours and hours, but there's no foundation or strategy behind it. So what you're saying is that's why [00:19:00] a lot of people don't find success because there's no strategy, right?

Yeah. Strategy is one of the big pieces. And then the Even bigger, I would say is engagement. I mean, they're like both fillers, but a lot of people also have the problem that they post and they post and they post and they get no results. I'm like, yeah, are you engaging? Are you, you know, going back and answering comments and eliciting comments and leaving comments on other people's stuff and all this, all this activity that you need to do to get engagement.

It's. It, you know, we put these terms on things, but basically you go to a networking event and you can't just go there, drink wine or whatever it is and eat and leave and say, networking doesn't work. You have to engage, right? It's the same thing. And sometimes we, we put these terms, this marketing terms on things and we forget the basic realities of its people.

We need to have [00:20:00] conversations with people. Right. Right. Yeah. So. Okay, we know that we need to think about our strategy, our customer journey, and then we need to post. Besides posting and the engagement, is there a next step? Like, what would be our next step? After all of that, so, so the engagement starts, Inside of your post, right?

Or the, you know, the comment thread then it goes to the profile and potentially creating a natural connection invitation to connect or it can. Yeah. And then it can go into the DMS, right? So I know DM is a word that makes us all shiver because that's where all the crap happens. But you can like spam, but you can use the just direct messages to just take a conversation that started in the comments and just go a little bit deeper.

We're not talking super depth, but a little bit deeper and privately [00:21:00] in the direct messages. And usually after 1 or 2 of those, you can suggest getting on a call and that's where all the magic happens. That's where you build that relationship. And then you follow up and, and that's how you get clients . So yeah, it's, it's funny 'cause as you know, I, I've been a LinkedIn consultant myself and, and even back then I was telling people, the clients, they don't happen.

That thing doesn't happen magically on LinkedIn. It happens outside of LinkedIn. And, and I'm glad to hear that that's what you are also saying that the, yeah, it, it, it's. It's a way to meet people and to, yes, kind of show them what you're all about and then bringing them on that journey, but the actual conversation happens outside of, of LinkedIn.

Yeah. I guess a lot of the LinkedIn people out [00:22:00] there It's, you still see a lot of shoulds, you know, we should be doing this. We should be doing that. This is how a post should look like in order to get more reach. So how important is all of this reach and all of these likes? You, you did say engagement was important.

So what if I don't get engagement? Like how much do I need to pay attention to this and how, because I think that's also where people get Ashamed if they are, their posts are not getting, you know, this level of likes or engagement. Are they doing something wrong? How did they do it differently? Well, for sure.

You do need to get some views and. Like everything else you need to, you need to put some of yourself in there before you get anything back. So if you start engaging on other people's content, they [00:23:00] will notice you and they will start looking at your content. It is as simple as that. So. I would make it a habit of going in every day, spend, you know, 10, 15 minutes and just comment on people's content.

You can start by doing it randomly on whatever you think is, you know, is interesting, catches your interest, and. just, just to get started. And then you can start to notice some people that, whose content you really enjoy and whose content is maybe relevant to your topic and relevant to your audience. And then you can comment and you can also share their content.

You can just repost without putting a comment, a comment, but for the most part, I would recommend you put a comment. When I say comment, it's not a comment. You repost with sharing your thoughts. So you're actually creating a post that is someone else's post and you say why it's relevant, right? So [00:24:00] you're, if you're early in the stages of learning LinkedIn and you don't have a lot to post and to say, it's great to do that because you can tag the person who's post your, your Reposting, you can tag someone else who you think might be interested, right?

So you're going out there and creating these connections and then the, the engagement will come to you. Yeah. So it's a two way street and you have to engage in that. I would say it starts even earlier because what we were just discussing in the marketing, like ReHuman program, they were telling me, yeah, but I have people on there, they're, Content is not interesting to me.

So what's the point of me going to comment on these people's content? And so I would say, and you probably will share that in the workshop as well. Well, it starts before you [00:25:00] actually have to have the right people on there. And so, well, maybe it's kind of. The same process, you start commenting and then you see who else is commenting on their comments.

And so you kind of create your ecosystem, especially because the kind of mission driven entrepreneurs that we want to work with. We're currently kind of going through this purging in business where, you know, I for, for myself, for sure. I had to get away from all the six figure seven figure business kind of world and people kind of in that world.

And, and so slowly I had to add new people and, you know, find these heart centered more sustainability oriented people and that that's the work as well. It's like, well, yeah, if you're still, let's say you just came out of corporate. You're still gonna have all your corporate colleagues in there.

There's no point in creating this [00:26:00] huge content machine because you're just gonna be talking to yourself basically. So all of it is part of the strategy as well. And I'm going to share a very simple tip to overcome that challenge is you can just go to the search bar, put in a word that is relevant to you, to your content, your topic, your audiences, problems, etc.

And then when the bar comes, and you have all these different options you know, people, companies, groups, click on posts. And you will simply get a whole slew of posts that have that word and you do that a bunch of times. And then you will find content that's more interesting, and then you can start that whole process of commenting and sharing, and those people will connect with you, and that's how you can regenerate, so to speak, a, a, a newer circle of connections.

Yeah, so good. It's those small tips that make all the difference, right? Because it [00:27:00] really is, you know, You know, useless to create all this content if then the wrong kind of people see it. So I think that's where a lot of people go wrong as well. So I think it's, yeah, it's super helpful. Tell us a bit more about the workshop.

So you're coming into this community and sharing all of this in in the circle on June 5th. So tell us a bit more about what you're going to share there. Yeah, I'm going to talk about a system that I found just simpler than it than it seems, but it really has a lot of foundational work under it.

And most of it has to do with this customer journey that we talked about. And the way this, this system helps with two main problems that I have found over time by working with a lot of people and talking to a lot of people, two main problems that people have with content, like a lot of people say, [00:28:00] well, I don't, I, I, I don't know what to post.

I don't know what to write. I, you know and I found that there are two main problems. One is I, I've called them access and distribution and the access problem is when you, all of us, we have expertise, but with all this expertise and then the sheet of paper in front of us or the computer, we, we can't, we, we don't seem to be able to find what to say.

Well, that's an access problem. How are we going to access in our mind all these nuggets that we can share with people? Okay. So my system really helps to access the information with prompts, with questions, with ways of thinking about the content that, or your expertise and your clients that allows you to get this all out of yourself.

And then the 2nd is distribution, which. Once you've gotten all these ideas out of your head, [00:29:00] we have a lot of people I have come across. They have all this content, but then they don't know how to. Put it out on how to structure it. You're talking about, you know, how should like you need to learn a little bit about the ways to share your content and mostly when and how and in what order to, to put it all out.

And so those are the things that I'm going to talk about in the workshop. Wonderful. Yeah. Can't wait. And then also that client journey, how that fits in, like you said. Yeah. And the whole thing is delivered through a. Very fun tool called the content wheel, which just came to me one day. And all of a sudden I was like, this is the way that you can actually fix both of these problems, the access problem and the distribution problem.

Of course, you have to feed the wheel with the content. And that's where we'll talk about the customer journey and some other concepts to really come up with the content that [00:30:00] will make a difference to your audience and attract them to you. That's wonderful. I have this visual of spinning the wheel and then, you know, it picks one of the slots.

We actually do spin a wheel. So it's really fun. That's wonderful. Can't wait. Yeah. And what we always do also in the community is really kind of host space for the conversation. And so we always have at least 1, if not 2 breakout rooms, because I find like. Workshops, or, or, you know, they call them master classes are great, but it's the integration and just talking it through what we just learn is so helpful for that integration.

So we always built that into the, into the 90 minute workshop. So, and that's it. That's perfect because I have exercises. So the, the, you know, you build the, the, the content for the content wheel, we build it layer by layer. And the most foundational layer is the themes. And I talk about, I [00:31:00] have an exercise, so I have questions, you answer the questions that helps you to determine your themes.

And then that's perfect for the breakout rooms. Usually I ask people, you know, just tell us your themes and I just, you know, Brainstorm with them and give them feedback. We can do that in the in the breakout rooms and then come back. And yeah, so that would be great. Sounds amazing. Wonderful. Well, We want everybody who's listening or watching to join us in the workshop, but we also know, you know, there's all kinds of other offerings and life and whatnot.

So just mention your website as well, because you have wonderful resources there and maybe people can go there if they can't make it. Yes. I'm adding resources all the time. So it's the magnet model.com simply and the magnet model is because my whole entire philosophy of LinkedIn and of marketing is be a magnet to attract your clients and all the [00:32:00] things you can do to become a magnet.

Wonderful. Yeah. Can't wait. I really look forward to it. Again, the link is humane. marketing forward slash workshop, and this is taking place on June 5th. So do join us. We're a gentle and humane bunch of people and would really love to hang out with you. So thanks, Sophie. Thanks so much for taking the time and doing this together.

My pleasure. I look forward to it. Yeah. See you [00:33:00] [00:34:00] [00:35:00] soon.
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Business Like We're Human
17 may· The Humane Marketing Show. A podcast for a generation of marketers who care.
Welcome to another episode, this time with an exclusive update on the forthcoming "Business Like We're Human" book!

I’m spilling the beans about the outline of my new and upcoming book: WAKE UP, REIMAGINE, RECALIBRATE, and INTEGRATE.

Listen now to dive deep into the essence of "Business Like We're Human" and join the conversation about what it means to you!

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Ep 189 audio solo episode

Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to another episode on the Humane Marketing Podcast. This time it's just me because I wanted to give you a, an update about the Business Like We're Human book. Sometime last year, I promised I'd share some updates along the way as I'm writing book number three.

business like we're human. And I've been in planning phase pretty much since last fall. So in November, I hosted the Business Book Alchemist program for the first time. So that's a small group program to help renegade authors who write about change and I helped them plan and write their book. And then of course, I focused on my own book.

There were five of us and everyone really loved the program and we worked on our outlines and yeah, really quite got a lot of progress. And after the program, I suggested [00:01:00] that we continue this small group in an accountability group where we talk Take turns hosting a catch up call once per month.

And we've had three of those calls so far. And we also have a Google spreadsheet where we track when we're writing, which is super helpful with accountability. So that's what has been going on. And if I look back to this year, so I'm recording this end of April. January was just really a bust for me.

I just didn't feel. anything, like nothing came. I still didn't know that direction of the book. And sometimes I felt like I was writing two books. I couldn't really focus on, well, what is my message? So instead I just started booking conversations with friends and past clients and asked them the question, what comes up?

for you when [00:02:00] you hear business like we're human. And I transcribed those conversations and started to see a pattern emerge. And then all of a sudden, end of January exactly when Pluto, the planet Pluto finally left my sign of Capricorn and moved into Aquarius, which is If you are into astrology, you kind of know what that means.

It just basically means for the last 20 years, Pluto was kind of this heavy, difficult planet in, in my sign, which is Capricorn, and it finally moved out of my sign. And it started to come all together. And I, Alefsa knew what people wanted to hear from me, but I also knew what I wanted to write and what I think they need to hear from me.

So, that's why there was this confusion with thinking, okay, I'm, I'm writing two different books and now I. [00:03:00] I realized in January, Oh, okay. So it's just basically the same old marketing thing. Give them what they want and then sorry, sell them what they want and then give them what they need. So that's that all started to be clear for me.

And so I basically am now. I started to write, I got the four parts of the book together actually with a visual because you might remember the labyrinth from the Marketing Like We're Human book. And I really found that visual representation of the different sections of a journey is really helpful.

So I wanted to find another one. And it was sitting right in front of me on my desk in the form of a lovely card from my friend and past client Miriam Martinez, and it was in the form of a peace sign. So it was just, Perfect, because the whole point of running a business like We're Human [00:04:00] is to find inner peace so that we can create outer change.

So without further ado, some drum roll please. The four parts of the Business Like We're Human book are Most likely, for now, at least, gonna be wake up, reimagine, recalibrate, and integrate. And let me read the intro now where I describe these four stages of the journey to a humane business. Anxiety versus peace.

Anxiety free marketing, that was the very first name I came up with before gentle marketing and then humane marketing. Because in all my research, people kept telling me how marketing created anxiety for them. And it's not just marketing. I think it's the toxic online business environment in general. The constant hustle and [00:05:00] tendency to compare and keep up with what everyone else is doing.

In a recent conversation with Ann Raju, a Virtual Assistant and Peaceful Productivity Mentor, she asked me my opinion about a new service she was going to offer around launching. And I shared how in my experience, just the word launch brings up anxiety in a lot of people because it's a word from the big guys with their massive launches.

So even just going in, we feel like we're not good enough and we'll never achieve a successful launch. I added that I also felt that all this talk about launching has created a very false idea about it. Think about the word. To launch means to set something in motion. But in a rather speedy fashion, like a rocket or a missile.

So no wonder this gives us anxiety. We're told to create a product, program, or online community, and then create a big [00:06:00] launch campaign. Think funnels, ads, and webinars, except that now they're being called masterclasses. And voila, that's the recipe for a six figure launch. Except that not only does it. Not work for most people.

It also creates huge amounts of anxiety and pressure. And then when no one signs up, instead of lifting us up, it drops us to the ground and leaves us in a puddle of anxiety and share. Anne and I agreed that launching also needs to reset in order to fit into doing business like we're human. I'll bring this example back in part three, when we talk about recalibrating our business systems.

Inner peace. I'm a big believer that change starts from within. That's the main change I introduced with Humane Marketing. Starting from within, looking at who we are, and then bringing more of us to our marketing. [00:07:00] So I was delighted to come across the Inner Development Goals, a new framework and a global open source initiative that aims to help us develop the skills we need in order to Accelerate the work towards the UN's global sustainable development goals.

We need to first change ourselves, create more inner peace so that we can go out there and create outer change. As a flower child from the eighties, obtaining peace is my number one motivator, inner peace and peace on earth. That's why when I was thinking about this book and a visual to represent the four stages of transformation, the peace sign came to mind.

Well, actually it was staring right at me, sitting on my desk in the form of a beautiful self painted card by my friend and past client, Miriam Martinez. Yes, that felt right. Doing business like we're human is a journey to inner peace that leads to outer change. The peace sign and the four [00:08:00] stages that lead to inner peace.

Close your eyes for a moment and visualize the peace sign in front of your mind's eye. Got it? Good. Let me explain the four stages and equivalent parts of this book. Wake up. We start in the upper right corner of the peace circle. Are you visualizing it? Good. In case you closed your eyes to do so, open them again.

Because this is the eye opening stage, our collective wake up call, where we realize that we're on the verge of something new and big. We'll go back in time to see how we created those myths that need updating. We'll rumble with our history that idealized work, and a decade by decade, and a decade by decade.

And, and decade by decade made us put work first and being human last by the end of part one, we'll have understood that we have created a collective myth that in order to run a business, we need to be business [00:09:00] people and that running a business requires you to be a full time working bee with no spaciousness to be human.

Picking up the peace sign again, you are now moving to the bottom right corner of the three smaller segments of the symbol. Imagine. Imagine all the people, living life in peace. You, you may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us, and the world will be as one. Of course you recognize John Lennon's anthem for unity and peace.

In his song, John envisioned a world without divisions, without borders, possessions, religion, and greed. He shared his dream of a society focused on human connection and harmony. Sound familiar? Isn't that what we want as well? Together we'll get curious and go back in time to moments of our lives, our childhood, and our human [00:10:00] history, ancient Greece and the Renaissance, where imagination was celebrated and encouraged.

I'll also share an in depth account of my experience with a future life progression therapy session and explain how this deep dive into the unconscious mind can help us create the future we want. We'll end part two by reimagining your work and life. Part three. Recalibrate. Close your eyes again and take a few steps to the left.

You now find yourself in the recalibration area of the peace symbol. Quite a few people I talked to found this to be an interesting word choice. Isn't that usually used for machines, they asked. Yes, it's not the most humane of words, but I really wanted to keep it because it's a word that I'm Our left brain understands after having used our right, right hemispheres and reimagined how doing business like where you human [00:11:00] would look like for us.

We need to step into action mode and turn our on our left brains to enact the changes needed. This is the pragmatic part of the book that includes us changing to an Ubuntu mindset. Integrating an authentic relationship culture that encompasses our personal wellbeing, connection to others, and even adjusting our services so that they are aligned with this new culture.

Then we'll focus on recalibrating our business foundations to create more spaciousness for being human, your marketing and sales, your systems and your support team. Don't worry, no hiring required. Integrate. You've almost come full circle, literally and figuratively speaking. Integration is the last segment of the peace symbol in the top left corner of the circle, and also the homestretch of our journey to inner [00:12:00] peace that leads to other change.

Yes, there will be some challenges and hurdles to overcome, but I'll equip you with rituals, practices, cognitive and embodied ones and other support to navigate this transition to more humane business practices that always put the human first. Are you ready to begin this journey? So that's the introduction to, to kind of like give you a little idea of yeah, what I'm working on, what I'm writing about, like my last two books.

This is not your typical how to grow your business book. It's a how to be more human and also run a business book. But it's more than that. It's really a radical new way to think about business and work. One where we have the spaciousness to be more human and actually learn again what it means to be human when we're not working.

I read a lot about going [00:13:00] pro from people I appreciate, but going pro doesn't mean working more or being less human. Going pro to me means being really good at what you do and recalibrating your business so that your systems run smoothly with very little human maintenance. This frees up so much time for you to spend time on your authentic relationship culture.

Again, that's one of the topics of the recalibration part. So anyways, that just gives you kind of a glimpse. I as you can probably tell, I could keep on talking about this. I, when I write a book, I really truly get immersed in these topics. I'll update you again. So for now I'm wrapping this up.

I'd love to hear from you what Business Like We're Human means to you. I'm collecting stories from people in my community. But also would love to hear from you and [00:14:00] you can leave me a voice memo at humane. marketing. com forward slash ask. So A S K. It's only 90 seconds, so it needs to be rather quick.

Enter your name and email so I can get in touch and ask follow up questions and maybe again, I'll even feature your answer in the book. Again, you can go to humane. marketing. com forward slash ask and leave me a voice. Memo, or you can also get in touch with me on LinkedIn or send me an email at sarahathumane.

marketing. Again, the question is what does business like we're human mean to you? How does this resonate? What comes up for you? Thank you so much for listening to this first Muse about business like we're human, I look forward to hearing from you, take care.
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P of Personal Power
10 may· The Humane Marketing Show. A podcast for a generation of marketers who care.
This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps

To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page

To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program
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Podcasting to Create Connection
3 may· The Humane Marketing Show. A podcast for a generation of marketers who care.
Join us for an enriching conversation on Podcasting to Create Connection with Chrysa Sto.

In this episode, we explore the main fears that hold people back, strategies for consistently discovering captivating guests, and how podcasts can seamlessly integrate into your broader business strategy.

Discover an often overlooked yet powerful method for fostering direct engagement with your audience while exploring the future of this dynamic medium.

Are you ready to harness the power of podcasting to cultivate genuine connections and drive positive change?

Let’s dive in.
In this conversation we talked about: The main fear of people starting their own podcast How to continuously find new interesting guests How a podcast fits into an overall business strategy An overlooked yet simple strategy to directly interact and engage with your listeners The future of podcasts… and much more...
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Ep 189

[00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today’s conscious customers because it’s humane, ethical, and non pushy.

I’m Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we’re human and selling like we’re human. If after listening to the show for a while, you’re ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we’re doing.

Works and what doesn’t work in business, then we’d love to welcome you in our humane marketing circle. If you’re picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

We share with transparency and vulnerability, what works for us and what doesn’t work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

Whether it’s for your marketing, sales, general business building, or help with your big idea like writing a book, I’d love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane.

marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.

Ep 188 intro: Hi, friends. Welcome back to another episode of the Humane Marketing Podcast. Today’s conversation fits under the piece of partnership, promotion, and even people and product. So kind of fits everywhere. I’m talking to Carissa Stowe about podcasting. If you’re a regular here, you know that I’m organizing these conversations around the seven Ps of the Humane Marketing Mandala.

And if this is your first time here, maybe you’re one of Krisa’s people, [00:03:00] big warm welcome. You probably don’t know what I’m talking about. What’s the seven P’s in Mandala? Well, you can go over to humane. marketing forward slash one page, the number one and the word page, and download your one page marketing plan with the seven P’s of humane marketing.

And this comes with seven email prompts to really help you reflect on these different P’s. And I’m actually recording a mini. Muse episodes around these seven Ps that I will all upload to a blog post around them, and you’ll find the recordings in there. And that’s at humane. marketing. com forward slash seven Ps, the number seven.

Letters P and S. So today’s show, let me tell you a little bit more about CRISA. CRISA helps human centered, eco conscious businesses and change makers launch [00:04:00] and manage podcasts that feel authentic and sound good. She’s dedicated to helping you utilize podcasting to establish credibility and brand awareness, create connections with potential clients, and foster meaningful relationships that result in increased business opportunities.

In our conversation, we talked about the main fear of people starting their own podcast, how to continuously find new interesting guests, how a podcast fits into an overall business strategy. An overlooked yet simple strategy to directly interact and engage with your listeners, and you’ll hear on this episode how even I overlooked it, or I had it in place, but never used it.

So you’ll find that out later in the episode. And we also talk about the future of podcasts and Chris’s opinion on that and so much more. So [00:05:00] without further ado, let’s dive in.

video1496172371: Hey Chrysa, so good to have you on the Humane Marketing Podcast to talk about podcasting. And we just had like a stressful moment before getting on with the tech and my mic all of a sudden not working and we were just laughing because Right. That’s exactly what we’re talking about today. This show the technical issues and not just that, but that’s usually where people are like, Oh, my God, all this tech that’s involved, but anyways.

Thank you so much for being here on the show. Thank you for having Sarah. It’s really nice to connect and talk with you. Yeah. It’s been a long time in the making. We’ve connected so long ago. It seems like, even though probably for you, the time just flew by because you had a baby and time is just different when you have a baby, right?

It seems like it just flies by. Here we are. Yeah. So [00:06:00] almost probably a year after connecting for the first time. So, yeah. So today this today. Yeah. So glad to be here. Yeah. Wonderful. Well, let’s just get started with the tech because I think that’s you know, one of the things that a lot of entrepreneurs worry about when it comes to podcasting.

But it’s not the only thing we’re going to be talking about on today’s show, but I think it’s a good way to start. So how much do we really need to worry about the tech? Is that a big deal? Mm hmm. It’s always a question that comes up, especially for people who are either starting out or have some, you know issues with tech.

So In the question, how much tech do you need to get started? For example, the barrier to entry is low, so you don’t need much of a tech to get started. You need [00:07:00] a microphone, a decent web camera, if you don’t have like, for example, A mireless or a DSLR but definitely you don’t need to break the bank with a microphone and from the ease of your computer of your home you can record a podcast with of course you need a recording platform like zoom or Riverside or squad cast.

There are numerous Platforms out there that you can record a show and have a good quality audio. But to get started, I would say it’s pretty straightforward, easy to get started with a microphone, a camera and a recording software. Thank you. Yeah. I think that a lot of people are kind of like, oh, can relax their shoulders.

So what, let’s just explain what just happened when we logged on, right? So I do what I always do. I check the mic before I hit recording or before the guest even goes, gets on. And so [00:08:00] when you I let you in all of a sudden I noticed that my mic is not showing up in the, in the settings. And then I realized, well, it’s not even, like, usually there’s a small blue light mic that I use and I use a Rode desktop mic.

And so I’m like, well, trying to plug it in to different ways, unplug it, et cetera. Because I do feel like it helps to have a good mic to record a podcast. But then we decided, okay, well, let’s go ahead anyways to record it because actually I use some tools. That helped with the recording anyways after.

And so I shared with you that I use a site called a phonic where I didn’t upload and that kind of equalizes the sound and it usually is pretty good. So that’s what just happened before we hit record. So yeah, a good mic is [00:09:00] definitely a huge plus, but like you said, you don’t need to break the bank. So what do you feel like, and then you actually.

Mentioned lighting because we’re recording this also on YouTube. What would you say is more important, the light or the sound? Yeah, that’s a really interesting question. Thanks for asking. And what I would say about that is, It’s usually 50 percent of the, of the success depends on the audio. So even if you have the, like the best camera and your audio is, is, is bad, is poor things won’t be you know, presented as, as as, as they should, if you had poor audio.

a decent web camera or a decent camera and a decent microphone, if that makes sense. So it’s 50 50, it’s 50 50, but the audio part, I feel it’s more important because people can, [00:10:00] can view and watch and not show crystal clear, clear, you know, image, video on their, on their, on their phone or on their computer, but they don’t, they cannot hear a poor recorded audio, if that makes sense.

It’s really annoying to listen to something that you can’t. Barely here or there’s like background noise. It’s yeah, you get annoyed faster. I think with your ears than with your eyes. Exactly. Yeah. And because we’re talking about the podcast, which was mainly An audio experience now, certainly like the, the few years the last few years have become like video.

There are so many video first podcasts out there, but at first it was originally an audio experience. So if we consider that the audio experience and the people have you. Plugged in their [00:11:00] headphones and always on the go, they need to have like a great audio and listening experience. Right. Hmm. Yeah. So let’s expand a little bit further.

So, okay. We know that good sound is important. What else makes a successful podcast in your opinion? Yeah I mean, this is a question that the answer is it depends because success to me, for example, might be different from what you define success to be. So it depends on, on the podcasters goals, objectives.

And needs like how the podcast is contribute, contributes to, you know, for example, if those people are business owners it depends for every people is different. But I would say for. People like me or like, like for coaches, consultants, service providers, a successful podcast is [00:12:00] like the, the core of your content is, is, is a channel that you have.

build your network on. You can use this channel and this like to, to show up share what you have to, to say about the topic that you’re interested in or know more about. And also have this channel be, The core strategy of building your network creating relationships, connecting with people who you haven’t had the time like to connect with unless you had the podcast and It depends on many different factors, but I think for business owners, podcasting is, and the podcast is a door opener.

It gives you the opportunity to meet with people, connect with people that might also these people be Potential [00:13:00] clients business partners, collaborators, and all of this plays a huge role in networking and you know, growing a business through networking connections and organic ways of growing a business, if that makes sense.

Yeah. So, so you basically defined what success could look like. Right. And, and, and now let’s go to, well, what makes that successful podcast, however you define success. So by that, I mean, like, you know, content flow guests are a few of these ingredients, right? So you probably have listened to many, many podcasts and.

You can tell, okay, this podcast is gonna make it, or this past podcast, I don’t know how long it’s gonna survive. Right. There’s probably some indicators that tell you, yeah, [00:14:00] this is a good show or not so. Mm-Hmm, . Mm-Hmm. . So what are those? So, to that end, I mean I feel like a successful podcast is the, a podcast that can provide for the listeners, can, can share like valuable insights and actually be, Helpful resource, resource for people so that people are listeners and the audience is coming back every week or whatever frequency applies.

But for me, a successful podcast is the one that helps me, educates me on something on a topic. I can listen with ease, like without having any audio issues or things like that. And I can also connect and like the guests, like how not the guests, sorry, the host and the guests. I, a podcast, successful podcast to, to my eyes is one that I like the host, how they [00:15:00] present the content how they connect with people, how, you know, their manners and all of that.

So yeah, for me, it’s all about. becoming a valuable, helpful resource for people so that your show, you know, has an impact on people’s either lives, businesses. Yeah. There’s, there’s essentially, there’s To two different audiences or people that are involved in the podcasting experience. I guess there’s the guests, right?

And then there’s the listeners and as a podcast host. Well, you’re creating relationships with the guests. Your stream, well, basically looking for guests to bring on to your audience and then you’re also creating relationships with your [00:16:00] listeners, which I guess in a way, yes, you’re kind of wanting them to.

Further engage with you and maybe come into your world and then go on to your gentle sales path. That’s really also part of why we’re doing this. Yes, we’re educating, we’re inspiring, but we’re doing this in a business context. And so somehow it has to do with our gentle sales path, right? So let’s talk first about the guests because.

That is something that while you need to make sure that you have guests lined up and, and so how, what are ways that podcast hosts are finding new, interesting guests that, you know, you see with your clients, what are you helping them with? Yeah. Now so here’s the thing about finding guests, there are several podcasts, websites, matching websites out [00:17:00] there that you can go in, create an account and you know, So these podcast websites connect guests with hosts, right?

So an example of this would be podcastguest. com or podmods. And this is an easy way for people who don’t have another way to do it. This is an easy way to find guests. Although with my clients, when the, the last few years, I started to incorporate a more hybrid approach. What I mean by that is because of my client, because most of my clients are business owners or you know, coaches, service providers, and this kind of profession they want to somehow link the podcast into, you know, finding clients or collaborating with people in a way that is mutually beneficial.

So that, that’s, that’s why I figured out [00:18:00] like okay, I need to find a way to. help them find guests, but not just find guests for the sake of finding a guest, bringing them, recording an episode and that’s it, but in a more intentional way. Right. And so here’s what I recommend for people who want to somehow link the podcast with the business.

You can simply create a list of potential guests that you want to have in your show, but with in mind, you would have the people that you either admire or want to work with, the people you would love to work with. And so you are reaching out to those people. That for you feed the ideal client persona that you have and you’re reaching out to those people, you’re inviting them to the show.

Most people will, are likely to say yes, because [00:19:00] it’s a conversation, you know, it’s a natural way of no, or getting to knowing to know someone or learning from them. So then when you have them on the show, either before or after the interview, or even in a follow up email that you might be sending, you can just mention a simple, gentle, genuine question like you can let them be aware of your, of the offers that you have currently, currently running your services, your website, and you can just ask, is there a new one?

And That you think I should talk to, or do you know anyone that might be interested in the XYZ service that I have and is just like asking them if they know someone else, you’re not trying to sell something to them. So the approach is actually at least in my opinion, humane, you know, gentle So this [00:20:00] way there is a double benefit to this.

You are finding guests to fill up the list of your, of the guests of your show, but you’re not just bringing you know, anyone that’s might be interested. You’re bringing actually people who you admire and you would want to work with. So if this conversation ends up like, if those people are interested.

To in working with you, they might, this might be an opportunity for them to get to know you get to know to your, you know, to your personality approach. So either they might say yes, or they might refer you to someone else. And in fact, most of my clients. Use the podcast, utilize the podcast, the power of podcasting like this.

Like most of the guests they have on the show, they send them referrals because they had a great experience. Certainly you cannot have someone on your show and [00:21:00] just have them. And then be like forget them. You need to nurture their relationship and keep engaging with them. Keep, you know, interacting with them afterwards, because we’re talking about build, building real relationships, you know?

So this is the way I recommend people you know, who are interested in linking the podcast to the business. To go about this. Like it’s an idea worth considering because I’ve seen it working with many of my clients. Yeah, that’s a, that’s a great idea. And I think I, I was trying to remember when I started podcasting and don’t remember, but it’s, it’s at least eight years.

I think that I’ve been podcasting various. Podcasts, and I made the mistake of just randomly interviewing people at least in the first podcast, the, the it was called the introvert best [00:22:00] growth podcast at the same time, maybe I wouldn’t call it a mistake because it was for me. Just the networking, just the relationship building, they didn’t turn out to be clients, but they helped me create this huge network.

Now that I do feel like I, I never need to look for a podcast guests. It’s, it’s like. As a podcast host, you get so many pitches from people to be on podcasts. And probably out of a hundred, I accept one because they just really did their homework really well. But the other 99, I just don’t even reply anymore.

Because I, I do have this big network network of people that I feel like, okay, these are aligned people. Right. But I guess what I’m not doing is I’m not like thinking, Oh, could they be clients as much [00:23:00] because I, what I was thinking when you were talking is like, well, the topic of the podcast also needs to be aligned with a topic that your, would be a fit for your clients.

Right. Because for me, well, I’m bringing in. Either experts at marketing. So they’re like, well, I don’t need Sarah’s help. Right. There are experts in their own field of marketing of some kind. Or or they are an inspiration for me. And so that’s why I bring them in. So there are change makers that I look up to and they, you know, they’re probably as few steps ahead of me.

And so that’s why I bring them. And, and that’s also my reason for podcasting is really all the things I learned over the years. So yeah, but the other thing it made me think of when you shared, it was like, well, the frequency of [00:24:00] podcasting, right? When you have to, Look for for client for podcast guests per month, or some people have even 2 shows per week.

And then it’s a podcast. That’s a lot of people. Right? And then really the relationship relationship building gets quite difficult. Difficult. And that’s what happened to me when I had four guests per month. And I’m like, I can’t, like, it doesn’t feel human or humane anymore. It feels like it’s just like this factory of people.

And so that’s why I really slowed it down. And now I just have two episodes per month. And one of them is also a CoLab workshop partner. So I kind of combined that. So what, what would you say about the frequency of. Of shows. So a little bit about what you shared before. First of all, I, I totally agree all of that, that I’ve shared in terms of the strategy.

Certainly the [00:25:00] people that you’re reaching out need to be aligned with, with the podcast topic that you have. But yeah, to answer your question about the frequency. I would say that everyone is doing what their best they what it’s best for their, you know, for the sanity for that is that fits their schedule.

And definitely there is no need to be a by, you know, there’s no need doesn’t mean that if you don’t have a weekly show, you cannot be successful or you cannot achieve your goals, your specific goals. The frequency depends on, in my opinion, on your bandwidth, schedule, purpose, and you know, It’s best, what you do, it’s best to do what feels right for you, for your specific situation and for your goals.

So for example, what you shared, [00:26:00] it didn’t feel a line anymore when you had feedback. For guests and like, if you like a factory, so this doesn’t feel right. So it’s good that you made the decision to go to buy a bi weekly schedule. So, yeah, I’m totally, I totally agree with that approach for everyone that is thinking that.

Maybe people will forget about me or a bi weekly show is definitely a consistent, you know, normal paced show and schedule. Hmm. That’s good to know. So we talked about the hosts. Now let’s talk about the listeners. What would you say there? How do we engage with listeners so that we do bring them into our world and, and maybe eventually onto our gentle sales path?

Yeah. That’s a, that’s a very general question, right? Engaging with listeners. It’s a bit hard for pod, for, [00:27:00] it was a bit hard for audio podcasters specifically because a podcast apps, at least most of them don’t allow you to interact directly as we interact on social media, for example, with comments and things like that.

But. Now, thanks to video podcasting and YouTube, things got easier, but I won’t go there to interact like with ways using YouTube and social media, because that’s, that’s the normal thing. And I like to talk, you know non traditional ways of doing things. So yes, you can prompt listeners to follow your social media.

Or watch on YouTube and interact with you this way. But what I would like to share with you is an overlooked strategy, an overlooked tactic that people often, you know don’t talk about, which is a simple [00:28:00] form, written form on your website that you can have. If you’re thinking, yeah, but the form of people you need people, I need from people to go to my website, fill out the form.

Too many steps. Yes. Too many steps. But I like to have different things for people to take action on. So you can have a dedicated page on your website, for example, that might be something like yourpodcast. com slash question or slash listener And you can have a written form there for those who are interested in filling out the form and asking a question.

And we can have also something like it’s a plugin, a web plugin called the software that you can install called, for example, Speakpipe. There are several others where, listen, you install this plugin in this page under or below or above [00:29:00] the form, doesn’t matter. And people can just press record from their phone or computer and record the voice note, which is It’s powerful because if you can get people to go to this, to this page and just click record and record the question, this means like direct interaction and engagement from your listeners.

And what you also are doing with this way is you are collecting real feedback data Having the chance to feature them and give back to your audience, feature them, feature the voice notes, the voice note that they recorded on your show. So yeah this is, this is really. A strategy that we, we’ve started implementing with some of my clients and we’ve seen that it’s a bit tough to get listeners to go to this page.

Yes. [00:30:00] But if you are, if you think of this page as your main call to action on the show and Also, if you have the chance to promote this page in other places that you might be speaking people who are interested, genuinely interested in, you know, interacting with you will definitely take the time to press one button and record a voice note.

I’m laughing because I actually do have that set up on my website. And I didn’t even know the link, so I had to go look it up and it’s like this long link. So yeah, I need to create a permalink, like a shortened link for it. And I need to actually mention it on the podcast, right. It’s not enough to just sit there on the website.

But yeah have it, have it as one of the call to actions is such a good reminder because I remember like when I first installed it, I love getting those messages. It’s like. [00:31:00] Oh my God, there’s people listening. , . And it was great. But yeah, I need to, I need to implement that. So if you’re listening, watch out.

I don’t have a now because the link is way too long, but I’ll mention it on the, on the next episode. Definitely. So yeah look out for that link and, and please leave me a voice message. They make my kids. So yeah, great, great tips. So that’s one of those ways that we can engage. One of those ways.

And people, yeah, as you said, people forget, like you, you install something or you create a way and you don’t even mention it on the show. So how do, do listeners, you know, are aware of this method or of this thing that you are suggesting to, for them to do. So yeah either on the show as a call to action or.

You can even, you know, talk about it in interviews, workshops, whatever you have, because people will interact like trust [00:32:00] me, they do. They will do. Yeah, I love that. I was just thinking also and, and I don’t have that. or anything, but I’m playing with creating a chat bot for my community based on my books and my podcasts and everything.

So I train the chat bot and then becomes a resource for members of the community because they can ask questions and the bot will basically give them information, but all based on my. Right. And so I’m thinking that maybe there’s some way to use a public chat bot on the podcast as well, so that they could go back into older episodes and, you know, look up things like.

Who, you know, who talked about this in this topic, and then the bot would go back and give them the information on on that. I love [00:33:00] connecting AI in a very human serving way. You know, it’s like. Okay. Yes, it’s AI. Okay. It’s not a real human, but it helps us humans. Right. Because it, it brings us that information that we’re looking for.

So I was just, yeah, as you were talking, like, huh, I wonder if that’s a really interesting and amazing idea. I don’t know of a software that does that, like directly connected, connecting to to be connected to the podcast, but I can definitely look it up and let Yeah. But I will love that. Like it’s, it’s really helpful to know because now the burden is on the host.

For example, if you want to mention older episodes, you need to grab the link, put it in the description, mention it on, on the, on the, on that episode that you can find links or episodes mentioned in the description. Because you need to let people know, right? [00:34:00] Otherwise, how do they know? So, yeah, I love this idea because it literally, it’s, it’s really helpful.

Yeah. Two tools that I’m using or that I’m experimenting with are one is called right sonic, and it came out with the first. Chatbots and and the other one is called creator. io. So I’m looking at those and then what you mentioned to find the links, you know, to other episodes, I’m using chat GPT for that already, but you have to have the paid version for that because otherwise it doesn’t provide you with links and that’s the whole point, right?

Yeah, yeah, yeah. That’s the whole point. Yeah, yeah, yeah. This is great. What about, since we’re talking about, okay, we’re talking about AI, but we’re mainly talking about humans, so what about stats? Do I need to worry about stats? How often should I be looking at numbers or should I just forget about them?

People, people [00:35:00] love looking at numbers, right? We love looking at numbers. I don’t. Oh, okay. Yeah, that’s, that’s great because I don’t either, but most people some people, not most, but some people get a little bit, you know obsessed with numbers because they do want to download, they do want the listeners, but especially in the beginning, I recommend not looking at numbers at all, because they will create more stress and overwhelm than be helpful, you know?

So, certainly statistics and, and, you know, analytics are great for People who have been podcasting for a while have an established audience and they want to know where do they people, where do these people are tuning in? Like how off, how long do they listen to? Is there a point that they left off?

Should I [00:36:00] you know, do something for, to make the come back and come back and things like that. But this goes Once you have an established podcast, an established audience, and you know what you’re doing, you can definitely have a look, for example, once a month and either do it yourself, or if you have a manager or someone else that is helping you have a meeting and, or with yourself and, you know think of the numbers and things, think how you can refine things that you’re doing in the podcast.

To help increase those numbers and make them go up. But yeah, I yeah. This is my simple opinion on that. Yeah, thank you. I, yeah, I’m, I don’t remember when I last looked at them, but it’s, oh, I do remember. Actually, it was when I changed from four podcasts to two podcasts, because I, I did a [00:37:00] test and said, okay, I’m going to do, you know, six months of that and then see where the numbers are.

And the numbers didn’t change. Yeah. So I had, that’s amazing. I had less. And the numbers stayed the same. So I was like, well, okay. They didn’t increase obviously, but the people still. And you know, so yeah, to me it was like, okay. But then. Maybe the last point I want to address, because one of my favorite podcast hosts and a past business coach, Jenny Blake, she has two podcasts.

One is called Free Time and the other one is called Pivot. And she just announced that she’s going to stop both podcasts and take the pause and she’s been podcasting also for a very long time. And so, the question, I guess, is like, well, And I think she [00:38:00] was, like, really going all in. And she said it like that.

She was going all in and probably hoping to have sponsorship and make it the, you know, her business, basically. And so that’s a complete different strategy. Right? It is if we compare, podcasts with the, you know Rogan, what’s his name? Yeah. Sorry. I forgot it. Joe. Joe Rogan. No. Yeah. I think so.

Sorry. Joe Rogan. Joe Rogan. Yeah. Is it Joe Rogan? Yeah. So if you compare with those big guys, then obviously, You know, we, yeah, it’s not even worth getting started. Let’s just say, so it really depends. I guess we’re coming back to this definition of success. How, how do you define success? Do you want to make money on this podcast?

Well, that’s a different ball game, right? If the, the podcast itself, [00:39:00] and I’m not talking getting clients, but the podcast itself, if you want to hit sponsorship. Completely different ballgame, so that’s not what we’re talking about here but it’s important to be realistic about this goal. And that’s also one of the reasons why I reduced to two episodes, and then in a way I almost reduced it even further down because now One of the episodes is also a collab partnership that I do for the workshop.

So it’s kind of like two in one. And so I really just reduced the time commitment for my podcast because, you know, it’s like, that’s what you do. It’s like, well, you, you either invest time. Or money or money. Yeah. And then you see what comes back. So yeah, do you have those kind of conversations as well?

Clients to really make sure that their expectations [00:40:00] are aligned with what what it is. they can get out of this podcast. Definitely do. And those conversations usually come up from people who have been podcasting for a while, for a while that now they want to, you know, have sponsors and make a little money over all of the podcast, which is definitely but there are a lot of factors, like it’s a whole nother conversation, talk about sponsorships and how you can get sponsors or even getting on a network.

There are different ways that you can make money over the podcast, but I wouldn’t say that a podcast can like sustain you can bring you, you know, a sustainable amount of money each month to, you To be actually sustainable to become a business or at least I, I haven’t, like, I haven’t worked with those big guys who, who are making money, like even just with an episode, but yeah.

[00:41:00] So That is the reason I recommend going more and focusing more on the building relationships aspect and even getting clients rather than, you know, focusing on sponsorships, ads, and ads, yeah, definitely ads is, ads are helpful. I, I recommend. People to have like more of a self promoted ad self, you know ads about your offerings, promotions, or collaborations with someone.

But yeah, I wouldn’t recommend someone to start the podcast if the, the ultimate goal is to make money off of it or, or make it a business because it’s not impossible, but it’s, it’s really tough and it takes a lot of time to get there. Yeah, thanks for thanks for being real. I think that’s yeah, really important here.

As [00:42:00] we’re wrapping up 2 more questions. Where do you see the future of podcasting? And then I’ll ask you the last question, but let’s go there 1st. The future of podcasting. So that’s really interesting. I feel like podcasting is going all in, in the video aspect. So I feel like many audio podcasts and audio shows will be You know, we’ll switch to video first shows because of the recent changes of Google podcast shutting down and YouTube taking over.

And it makes sense like for audio shows to become video first shows. So I feel like the interaction part and the engagement part will become more. Will become easier if we’re thinking that more and more shows are becoming video shows. So, you know, [00:43:00] the, the, these difficulty that has been. So far to connect and interact with listeners will be easier, I guess.

And yeah I think that more and more shows will also be able to make money off of the podcast or to, you know, To achieve their objectives, whatever they are because the features and because of the expansion, you know, of, of podcasting features and YouTube is investing so much into podcasting.

So I think the industry will be will grow like, Has been growing rapidly, but the, the growth will continue to surprise us with the power of podcasting. Nice. I’m glad I’m I made that switch and I’m posting everything on YouTube as well. Yeah, yeah, yeah, [00:44:00] definitely. Well, this has been really, really great.

Thanks so much for, for being here and answering the questions that y’all had about podcasting. Podcasting. I always ask one last question and that is what are you grateful for today or this week, Krista? Oh, that’s a wonderful question. So I’m grateful for it’s not related to the business. I’m grateful for having my business and for all of my clients that I adore, but I’m most grateful for becoming a mom and, you know, getting to know baby that I just love so much and grateful for having a family, you know?

So yeah. Wonderful. This is what I’m grateful for. Yeah. Is he sleeping right now? Is the baby sleeping right now? No, no, no. The baby is, is out for a walk with his dad. Yeah. Yeah. Wonderful. Well, thank you so much [00:45:00] for, for being here, Krista. It’s been a pleasure. so much for having me. It’s been really great, great to talk to, talk with you and talk about a little about podcasting.

I hope listeners find it helpful. And yeah, it’s been great. Thank you, Sarah. Thank you. And I, I will mention all the links where people can find you in the intro and the outro. Yeah. Thanks so much. Bye. Bye.

Ep 188 outro: I hope you got some great value from listening to this episode and can apply it to your own business. Of course, especially if you’re thinking about starting a podcast. I don’t know if I really underlined it as much as I wanted to. Is that for me, my podcasts, because I did at least three really helped me not just with authority, but creating these deeper relationships with [00:46:00] people that before I just didn’t have any way to connect with.

So I’m super, super grateful for, for the podcast and still enjoy it. In order to find out more about Krissa and her work, you can go to krissastow. com. And if you’re looking for others who think like you, then why not join us in the Humane Marketing Circle, which Krissa is also a member of. Right now, we’re starting to plan our next community event, the Humane Marketing Circle Expo, an event by members, for members, and the public.

And the topic this year is business with heart, putting humans first, we can’t wait to invite you to a week full of our members, events, workshops, roundtables, and lots of moments to discuss and connect. And if you’d like to be part of it from the inside as a member, well, Now is the right time to join us.

We’d love to have you. [00:47:00] Besides this event, we also meet at least twice per month. Once for a meetup around the business topic and once for a workshop with an aligned speaker. If you haven’t found your community yet. Well, consider joining us if it feels aligned. It’s much more than marketing. It’s really humane business altogether, business for humans. More details at humanemarketing. com forward slash community. You find the show notes of this episode at humane. marketing forward slash H M 1 8 8. And on this beautiful page, you’ll also find a series of free offers, such as the humane business manifesto and the free gentle confidence mini course. As well as my two books, Marketing Like We’re Human and Selling Like We’re Human.

Thank you so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the [00:48:00] planet, because we are change makers before we are marketers.

So go be the change you want to see in the world. Speak soon.
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