Episodios
-
A few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from clients, Nick is back to update his advice.
In today's episode, Nick walks us through what multi-advertiser ads are, the problems that seem to be arising for some when using them and why he believes you should be cautious when enabling them on your campaigns in the future.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you!
In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways you can run your ads such as using interest-based audiences.
Many people are being caught out and confused by Advantage Plus so make sure you listen to this episode before going ahead and clicking publish on your ad campaign.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
¿Faltan episodios?
-
Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it.
In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may have stopped converting for you and some of the things you can do about. These tips will hopefully help you if you run into these problems of ad fatigue and allow you to get your campaign back on track.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend.
In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get your content right before focusing on how much your spending.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how
In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising.
In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often, they can perform better than video content in creating conversions.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this?
In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that your content shines the way it is supposed to.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is.
In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a great product but their ad is not getting clickthroughs. He discusses some of the different things they have tested to try and fix this issue and reminds us the importance of making sure that your ads clearly explain what it is that you do.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out.
In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how you can create this yourself to start understanding where some of your potential leads are coming from.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you should test it out with the campaigns you are running and see if it can boost your results.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Want to follow along? You can find the video version of this podcast on YouTube:
https://youtu.be/nhvtXLOpcg4
Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads?
In today's episode, Nick takes us through how to use ChatGPT as well as Suggested Text Variations within Ads Manager which can help you come up with alternate versions of your copy and which can be tested to see which performs best alongside your creative.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Want to follow along with the episode? Check this episode out on YouTube: https://youtu.be/ssL7z4-Sagg
Black Friday may seem a long way away but, with all the things you need to consider in order to make your campaign a success, there is no time to waste. Black Friday always sees an increase in the cost of advertising so it is more important than ever to ensure you are best equipped to deal with the Black Friday rush.
In this episode, Nick is joined by James to talk all about Black Friday, how to prepare, some tips and tricks you can employ and how you can get a great return without breaking the bank.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxE
In this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can be shown on a variety of platforms and in numerous placements, it can result in some problems where your ads won't display correctly. This can be annoying and dissuade potential customers from visiting your page. By following these steps, you can make sure that all of your ads are displaying properly, regardless of where they are shown across Facebook.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Want to follow along with the video? You can find the link to Nick's YouTube video here: https://youtu.be/MNs48wwEKJY
In today's episode, Nick gives a quick tutorial on a new way you can make sure your ads are hitting the feeds of your target audience using Facebook Multi-Advertiser Ads. For some, these may be selected by default but make sure that you use them as they can be invaluable when trying to promote your product or service. Using these ads will allow Facebook to create carousel-style ads of your products which are sure to engage and grab the attention of your target audience who will want to click these ads to find out more.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Want to follow along on YouTube? Here's the link to Nick's YouTube channel:
https://www.youtube.com/watch?v=ToUjD3w0Qr0
Are you still sending potential customers from your Facebook Ads to a landing page? Here's why you could be missing out on lots of quality leads by not using Facebook Lead Forms.
In today's episode, Nick sits down to discuss why you should be using on-Facebook Lead Forms for your ads and takes you through a step-by-step guide on how to set these up, including the new feature of 'Rich Creative' which can act like an on-Facebook landing page for potential customers. With this guide, you'll be able to create your own lead forms and start using them with your ads, aiming to boost the number and quality of the leads coming in.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
If you're looking for a way to boost the success of your TikTok or Reels videos, this episode is for you.
On this episode of Let's Run Facebook Ads: The Podcast, Nick gives a really easy strategy you can implement, using a case study from a client that has been performing well. He explains how, in this campaign, keeping it simple without even using copy for your ad, is actually the best way to see great results from your creative. This method can be used by any business of any size and is a straightforward formula to lead to more clicks and more conversions.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Do you want to start build Facebook Ads but are worried about making mistakes? Have you tried to create a campaign but found it too confusing? This episode will be exactly what you are looking for.
In today's podcast, Nick will discuss tailored campaigns within Facebook Ads Manager. This is a great way for beginners to set up ads with optimal settings already enabled so you can set up your ad campaign without any headaches. Nick will take you through a step-by-step guide on how to do this, explaining the different options and allowing you to create great ads with minimal effort.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
If you are running a lead gen campaign, using in-app forms through Facebook can be hugely beneficial in generating more leads. However, what if someone wants to share this ad? This is traditionally not possible as the new user will not be able to become a new lead. But, do not worry. Today you'll learn how to solve this.
In this episode of Let's Run Facebook Ads, Nick sits down to discuss the advantages of using lead forms as well as a step-by-step guide on how to fix this frustrating problem within Facebook and allow your lead forms to be shared more widely, in turn potentially generating you more leads for your business.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! -
Welcome back to Lets Run Facebook Ads: The Podcast. This episode is Part 4 of Nick's deep dive into building a winning ad campaign that you can use for your business.
In this one, Nick is moving into phase 2 of the ad testing strategy: moving into a sales campaign. While this may be daunting for some, Nick explains why you needn't worry. Following this process along, you will have already have tried and tested hooks and headlines. Now that you have these, you can start testing out your creative so that you know, when you hit 'go live' on your ads, you can be safe in the knowledge your ad campaign is backed by the data and has every chance for success.Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube! - Mostrar más