Episodios
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In this episode of "Life After Leasing," host Sydney Webber welcomes Eric Sharpe, the CEO of Digital Envy, a marketing consulting agency. They dive into the intriguing world of Reddit as a marketing tool, discussing its potential for lead generation both organically and through paid strategies. Eric shares his experiences and insights on leveraging Reddit for business, including the importance of authenticity and the unique opportunities the platform offers. The conversation also touches on how companies can use Reddit to monitor customer feedback and manage their brand reputation effectively.
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Marketing professionals often face stagnation and frustration when company leaders and investors see them as simply âlead makersâ and âspecialized craftsmenââ. To advance our industry we have to help investors, operations leads, and asset managers understand the dynamic and powerful role marketers can play in maximizing asset value. Sam Skrobot delves into the strategies that can empower marketing professionals to command a voice at the table in rooms dominated by finance leaders. From understanding audience expectations to mastering financials and staying current with expertise, Sam shares invaluable insights to transform the perception of marketers into strategic leaders.
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Step into the fascinating world of AI in multifamily with our guest, Max Bryan, the mastermind behind Rentgrataâs new conversational AI product. How does it work? What does the future of AI really look like in the context of propertiesâespecially with brand-new proptech insights drawn from their owned data sets? Plus: Get all the details on the creation of Ari, straight from the sourceâits engineer!
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âSocial media is ultimately about being a part of the insider conversations that are happening in your niche among your dream customers every day online,â Dave Gerhardt, Founder Brand. The question is, could it be used in an even better way for your business? Is it the perfect place to advertise for B2B (over organic reach)? The ever-evolving âfacebook for careersâ offers more than meets the eye, per our latest guest Matt Weltzâmarketing whiz, ad agency alum, and Performance Marketing Team Lead at Updater. Lead gen with LinkedIn? Yes, indeedâby building the right audience and using the right creative. Plus: Youâll hear more about Updaterâs experiments with LIâs new Thought Leadership adsâand how you could make your B2B multifamily ads pack a (professional, obvi) punch.
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Can you feel the dramatic tension? In our newest episode, marketing and theater take center stage, along with multifamily proptech specialist and spotlight-seeking theatre alum Justin Jones. What parts do storytelling, world-building, and character development play in your marketing? How can you achieve blockbuster success from your strategies? Join us as we learn from the twists and turns of theater to captivate your audience like never before.
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Be a friend, make a friend. The emphasis on âfamilyâ in multifamily is key in our latest episode, where we look closely at the world of multifamily mentorship and community building.
From inspiring journeys to smart strategies, we'll hear from Tara Samuels, as well as one of her successful mentor-mentee matches: Adrian Danila and AJ Ahmed. These three remarkable professionals are set to shape the future of the multifamily industry. Turning their passion for mentorship into a movement, forging lasting connections, and empowering others is just part of a daysâ work. Tune in to snag valuable insights and advice around building the network you need to thrive in multifamily housing.
Follow AJ for DIY tips from your favorite maintenance technician. @Ajthetechnician on Instagram, YouTube, and TikTok.
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Where can personal PR take your multifamily career? Want to be considered an industry thought leader? Been aching for a byline? Answers to this and plenty of other pinpoint questions will be taken on by our guest Jessica Fiur, Editor-in-Chief of Multi-Housing News and Commercial Property Executive. Jessica has won numerous awards for her writing and has springboarded many businesses and careers (including my own) into the spotlight. But how do you get an editor to notice your work? Gather tips and tricks to elevate your own profile âand maybe land a few interviews yourself.
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What is the future of multifamily revenue management? Marc Rutzen, CEO of HelloData.ai, joins us to share the industry's current landscape of revenue management, what the class action lawsuits could mean for existing tools, and why black box algorithms are a thing of the past. Marc lives and breathes multifamily data and has successfully sold an automated underwriting platform to Walker & Dunlop in 2019 for its data extraction capabilities. After the acquisition, he led Walker & Dunlop's data science, product, and customer success teams as SVP of Information Technology, before being promoted to Chief Product Officer in 2021.
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Competition for proptech startups is fiercer than ever... and not the kind of fierce you'd see on Project Runway. In the last few years, real estate firms tightened their budgets and consolidated the number of proptech vendors. Not only that, venture firms are slower to fund proptech startups, wanting to see traction first. How do you make your proptech startup standout so you can land those initial customers and beyond? On this episode, we'll delve into the world of marketing for multifamily tech startups. We'll hear from Jen Tindle, who founded and exited a real estate data integration startup. A staggering 71% of her customers came from inbound. And we'll hear from yours truly! I'll share the marketing strategies Iâve learned along my way at Knock, Updater, and Revyse!. Whether you're building a proptech company or interested in marketing strategies, this episode is for you.
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Dive into the heart of what makes employees tick and what ticks them off, as we unveil the results of Swift Bunny's 2024 Employee Engagement Risk Report. Be the first to discover the key factors that not only inspire loyalty and extend tenure among employees but also the leading irritants that drive them away. From well-known challenges like compensation and career progression to newly emerging risks that are setting the stage for 2024, this report is a goldmine of insights. Hear from Jen Piccotti, the CEO of Swift Bunny, and Kara Rice, the VP of Education, as they unpack the statistics and stories behind how actively listening to employee feedback can significantly boost retention rates.
Download Swift Bunnyâs 2024 Employee Risk Report
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Get ready to up your multifamily conference game as we sit down with two true industry powerhouses and IRL besties, Allyson Mutch, whoâs run events for Lease Labs, Knock, and Updater, and Jessica Fritz the Sr. Events Manager at Zumper. These experts have the insider secrets to supercharge your ROI at these high-stakes events, and they're here to spill the beans. From managing colossal booths to throwing unforgettable parties, from nailing pre-event marketing to post-show ROI tracking, they've got the playbook you need to take your brand to the next level in the world of multifamily conferences. Don't miss this exclusive conversation with the best in the business â your brand's success is about to reach new heights.
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From elaborate stages to Easter Eggs years in advance, you have to admire Taylor Swiftâs
ability to create, plan, and execute elaborate stories and immerse her fans in her world. Sheâs
built a brand and an empire and is now the 2nd highest-paid woman in music (after Ri-Ri). In
this episode, we will learn how Taylor tells a story, and how you can use those skills for your
strategic thinking. Weâll talk about how T-Swift is constantly innovating and reinventing herself.
Weâll dig into how she curates her brand and provide tips for your property and personal brand.
And we will talk about the importance of having goals and planning ahead. -
From renting apartments from their own apartment to building a brokerage that has leased over 27,000 and is now developing a high-rise, Amy and Aaron Galvin of Luxury Living share practical strategies for scaling their operations and insights into building a niche within leasing. Their company has successfully completed 60+ lease-up campaigns throughout Chicago and shares best practices for marketing and leasing in a lease-up environment. The husband and wife team also offers a blueprint for balancing growth with sustainable business practices and strategies for working with your partner.
Learn more about Luxury Living Chicago: luxurychicagoapartments.com
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What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey through key roles at companies like Rent.com and Knock CRM, culminating in his current position as Vice President of National Growth at Updater, showcases a track record of top revenue generation and innovative sales methodologies. This conversation with Lucas Bourgeois is invaluable for sales professionals aiming to elevate their skills, individuals considering a career in sales, and marketers seeking effective collaboration strategies with sales departments.
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What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey through key roles at companies like Rent.com and Knock CRM, culminating in his current position as Vice President of National Growth at Updater, showcases a track record of top revenue generation and innovative sales methodologies. This conversation with Lucas Bourgeois is invaluable for sales professionals aiming to elevate their skills, individuals considering a career in sales, and marketers seeking effective collaboration strategies with sales departments.
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Celebrate a remarkable milestone with Lisa Trosien as she approaches her 30th year in multifamily consulting. This episode will delve into Lisa's journey from her beginnings in multifamily to the inception and evolution of her own consulting business. We'll explore how her business has transformed over three decades, uncovering how Lisa keeps her strategies cutting-edge and relevant. Discover the changes and constants in the multifamily industry through Lisa's seasoned perspective, including the major turning points that have shaped our industry. Weâll discuss the impact of her significant LinkedIn following on her business and delve into the strategies behind building such an audience. Lisa also shares insights on maintaining a personal brand that continually meets audience expectations. This episode is a treasure trove of wisdom for anyone interested in the evolution of multifamily housing and the art of building a successful, enduring brand in the industry.
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In a time when career setbacks can seem insurmountable, Dana Duckworth's story shines as a beacon of resilience and innovation. Join us for an inspiring conversation with Dana, the Founder of Speak Up Dana and host of The Hilariously Unemployed Podcast. With over 13 years of multifamily housing and people operations experience, Dana transformed her layoff into an opportunity to build a unique brand and a platform for sharing humorous layoff stories. We'll explore how she continues to maintain her brand, deliver for her audience, and her predictions for employment trends in 2024. This episode is a must-listen for anyone looking to find inspiration and actionable paths forward in the face of career challenges.
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How do you turn new hires into cultural ambassadors from day one? This pivotal question lies at the heart of our next discussion on "Life After Leasing." We're diving into the art of onboarding for culture with Siobhan Park, a seasoned expert in multifamily marketing and SaaS training at Repli. Siobhan brings a wealth of knowledge on nurturing company culture through strategic onboarding. This episode will explore effective techniques to ensure your organizational values resonate with every new team member. Join us for a session with practical insights and tips to elevate your onboarding process and create a cohesive, value-driven work environment.
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In a world where every voice counts, and every story has the power to inspire, Alycia Anderson stands out as a beacon of motivation and resilience. A TEDx speaker, disability advocate, and a trailblazer in Diversity, Equity, Inclusion & Accessibility, Alycia's journey is not just a narrative; it's a testament to the power of embracing one's unique path. In this episode, we speak with Alycia, whose life echoes the ethos of turning obstacles into opportunities. From breaking ground as the first waitress in a wheelchair to her successful career in proptech turned full-time motivational speaker, Alycia's story is a masterclass in crafting a narrative that resonates and empowers. In this episode, we delve into the art of storytelling, the transitions from a corporate job to a full-time speaker, and the nuances of inspiring through words. Whether you're seeking to hone your public speaking skills or looking for that spark to kickstart your journey, Alycia's insights offer a blueprint for harnessing the power of your own story to inspire change and ignite possibilities.
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In a professional landscape where advocating for oneself can be as challenging as it is crucial, Marnie Knight stands as a guiding force for women empowerment. As the CEO and Founder of Devvlo, Marnie has dedicated her career to helping women create their success stories. In this episode of "Life After Leasing," we delve into the art of self-advocacy and showcasing value in the workplace. Marnie, with her rich background from acting to economics and entrepreneurship, offers a unique perspective on building leverage and being seen as an expert. We'll explore the realities women face in the workplace, from navigating layoffs to understanding the delicate balance between gratitude and knowing one's worth. Marnie's insights are particularly timely, addressing the challenges and opportunities in today's shifting economy and how women can thrive amidst them. If you're seeking to enhance your career, assert your value, and navigate professional challenges with confidence, this conversation with Marnie Knight is an essential listen.
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