Episodios
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In this episode I sat down with Adam & Raquel Bouris again, the brilliant minds behind Who Is Elijah, one of Australia’s most exciting fragrance brands. From building their company out of pure passion to scaling it into a global sensation, Adam and Raquel share their incredible story filled with highs, lows, and the lessons they learned along the way.
Adam and Raquel reveal the toughest choices they've faced, including cutting 30% of their revenue overnight and letting go of 23 team members in one day. They talk openly about the $80,000 mistake that nearly crippled their business and how they pushed through moments of financial chaos, leaning on each other and their unshakeable belief in their product.
In this episode:
The $80,000 Mistake: How Adam and Raquel Bouris made a decision that nearly broke their business and what they learned from it.Scaling Challenges: Why they had to let go of 23 employees in a single day to save their brand.Risk and Reward: The story behind cutting 30% of their revenue overnight and why it was the turning point they needed.Creating a content machine: The 20 content pillars that have enabled them to unlocked tremendous amounts of scale and the system they use to create so much content.Hacking Meta Ads: Adam reveals exactly what they did and the content the used to turn Facebook Ad performance around.Overcoming Financial Chaos: How they managed short-term loans and survived the most financially draining year of their journey.Building Resilience: Why failing fast became their biggest asset and how it fueled their long-term success.Hiring Mistakes: The lessons learned from bringing on team members who weren’t aligned with their vision and the impact on the business.Mastering Prioritisation: Adam's journey to learning how to focus on the most important issues and set boundaries for deep work.Delegating and Empowering: How Raquel stepped back from day-to-day operations and what it did for her creativity and confidence.Breaking into Global Markets: The strategy behind expanding into Europe and why they decided to move their family to the UK.---
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Adam: https://www.instagram.com/adambouris/?hl=en
Raquel: https://www.instagram.com/raaaquelbouris/?hl=en
WIE: https://www.instagram.com/whoiselijahparfum/?hl=en
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In this episode Sandor & Dylan discuss the biggest health conspiracies that we are faced with today and break down some of the fundamental truths and un-truths around health, wellness and freedom.
In this episode:
Sunscreen: How chemical sunscreens work vs physical sunscreens and the risks associated with ingredients like benzene.Shocking Johnson & Johnson statistics: Breaking down how much money large companies like J&J make from their skincare products vs pharmaceuticals (this truth with shock you)Censorship: Discussing Anthony Albanese's Misinformation & Disinformation Bill and the impacts it would have on the freedom's of Australian's.Tap water: Sydney's tap water currently has worse standards than in many places in the United States for chemicals like Fluoride and Chlorine!Dentists, Fluoride & Cavaties. GP's: Great for broken bones and prescribing medicine but just how much training do they have of nutrition and holistic health?Seed Oils: The hidden dangers of seed oils and why they cause so much inflammation.Butter vs Margarine: Which is really the healthier option?Aluminium Based Deodorant/Anti-Perspirant: What are the long term risks? + the best natural alternatives on the market.Cholesterol: Is it really that bad for or is it essential for brain health? Discussing new studies that indicate a potential link between Cholesterol lowering medication and Alzheimer's.The Unbelievable Healing Power of Breath. The link between self-talk and success.---
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Instagram: https://www.instagram.com/sandor_earl/?hl=en
Animal Fuel: https://www.instagram.com/animal_fuel/
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*This episode is part 1 of a 2 part series with Sandor Earl. Sandor is a former NRL Player, turned Health & Wellness Entrepreneur that has transformed the lives of over 15,000 people through is Mind & Body Success Blueprint. He is the Head of Performance at Airlocker Altitude Training, a Co-Founder of Animal Fuel and the star of hit TV show Australian Gladiators.
In this episode:
Sandor’s Journey from NRL to Entrepreneurship – How Sandor Earl went from being an NRL player to building a successful fitness and wellness business.The Power of Altitude Training – Sandor shares how altitude training became a game-changer for both athletes and everyday people looking to manage stress and boost performance.Creating the Mind and Body Success Blueprint – Discover how Sandor’s resilience coaching program has transformed the lives of over 15,000 people by combining mental and physical training.The Total Health & Performance Protocol behind his average HRV of over 200From Vegan to Animal-Based Diet – Sandor explains how shifting to an animal-based diet dramatically improved his energy, reduced inflammation, and enhanced his overall performance.Lessons from Melbourne Storm – Sandor reflects on his time with Melbourne Storm and how their winning culture shaped his mindset for success in both sports and business.Overcoming Setbacks and Reinventing Yourself – Learn how Sandor turned his NRL ban into a stepping stone for building a thriving fitness brand and becoming a resilience coach.Building Airlocker Altitude Training – Sandor reveals the vision and challenges behind launching Airlocker, and how it’s pioneering a new wave in the health and fitness industry.The Importance of Self-Awareness – Sandor dives into why self-awareness is the most powerful tool for personal and professional growth, and how it helped him rebuild his life.Creating a Scalable Health Business – How Sandor is scaling his fitness empire with innovative products and strategies, while helping others improve their health and mindset.The Future of Wellness and Fitness – Sandor shares his vision for the future of wellness, including how controlled stress environments like altitude training could revolutionize mental health treatment.---
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In this episode, I sat down with Manu Verma, the Founder and CEO of Nuver Digital, an e-commerce growth agency helping brands scale to 7 figure per month and beyond!
From getting sued by The Iconic to building a business that helps e-commerce brands grow to $3M a month, Manu’s story is packed with jaw-dropping moments, practical insights, and valuable lessons for anyone looking to make it big in the digital world.
Starting as a junior marketer fresh out of university, Manu quickly climbed the ranks and became the head of marketing in just two years! But corporate life wasn’t for him. He walked away from a promising career in corporate to follow his passion for e-commerce and digital marketing.
Manu shares the highs and lows of his entrepreneurial journey, including the moment he received a lawsuit from The Iconic, and how he bounced back stronger than ever. He dives deep into the secrets behind his success, revealing the strategies that helped him scale multiple brands to seven figures. From the power of Facebook ads to the importance of landing pages and creative strategies, Manu provides actionable advice that can transform any business.
Whether you’re just starting out or looking to scale your e-commerce brand to new heights, this episode is filled with motivational stories and practical advice that will inspire you to take the next step.
In this episode:
How Manu went from building websites for his mom’s business to scaling e-commerce brands to $3M/month.Getting sued by The Iconic: How Manu’s first venture led to a lawsuit and what he learned from it.Why Manu left a corporate career at Optus to follow his passion for e-commerce and digital marketing.The truth about building an agency: Why Manu chooses a lifestyle business over rapid growth and massive scaling.How Manu transformed failing businesses into seven-figure brands using strategic Facebook ads and creative marketing.The secret to scaling fast: Manu’s strategy for taking brands from $0 to $200K/month in just three months.How to master paid ads: The key to running successful campaigns across Facebook, Google, TikTok, and more.Overcoming failure: Manu’s mindset shift that turned his mistakes into stepping stones for success.The power of creative diversity: How Manu helps brands stand out and win with high-impact ads and content.What it really takes to run a profitable e-commerce brand: Manu’s practical advice for founders in today’s market.---
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Instagram: https://www.instagram.com/manuvermaa/
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In this episode, I sat down with Canterbury Bulldogs legend, Reni Maitua. Reni played 174 games in the NRL, representing Australia, Samoa and NSW City in the process.
In this episode:
What is was like joining the Bulldogs in 2002 while the club was in the midst of the salary cap scandal that saw the team stripped off all their points and sent to the bottom of the league.What is was like coming through the grades with Sonny Bill Williams, Jonathan Thurston & Braith Anasta.The situation that led to him making his first grade with less than an hour notice.A behind the scenes look at the 2004 season and what made that group so special.The 2004 grand final experience - the fatigue levels, his disbelief and the celebrations that followed.The biggest "alpha" and best players Reni ever played with or Against.How his off-field behaviour got him sacked from the Bulldogs in 2008.His 2 years suspensions - the truth behind what happened, the behaviours that led up to it and how it trigged a year "off the rails".His mission to return to the NRL and prove everyone wrong.How he almost ended up back at the Bulldogs and why that deal fell through.Joining the Parramatta Eels and being named Co-Captain.The burden of leadership: How speaking up led to Reni falling out with Ricky Stewart.The homecoming - Reni's final stint at the Bulldogs before heading of to the Super League.The night Willie Tonga saved Reni's life and the impact that Reni going public with the story."I only had $8 in my bank account" - the post retirements struggles Reni faced and how he found his feet.Finding passion in podcasting – Why Reni turned to podcasting and how it gave him a platform to share his story and connect with others.---
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Instagram: https://www.instagram.com/renimaitua/?hl=en
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Anaita Sarkar is the powerhouse entrepreneur behind Hero Packaging, Australia’s leading sustainable packaging company. Anaita has an incredible story – she turned a simple idea to reduce plastic waste into a thriving multi-million dollar business that’s changing the world.
We dive deep into how Anaita started Hero Packaging by solving a real-life problem she faced in her previous business, and how that spark led her to create a revolutionary product. She shares the ups and downs of building a business, the stress of running a fast-growing company, and how she bet everything on her vision to create a more sustainable future. You’ll hear about the moments that nearly broke her, the pressure of running a company with her husband, and how they pulled together to make Hero Packaging a success. You’ll also get practical tips on marketing, scaling a business, and how to stay ahead of the competition in a crowded market.
In this episode:
How Anaita started Hero Packaging - Anaita explains how her frustration with plastic waste led to the accidental creation of Hero Packaging.The first steps of building a sustainable brand - Anaita shares how she went from packing products on her kitchen table to making her first big sales online.The power of community and content - Anaita explains why showing up online and building a loyal following has been key to Hero Packaging's success.Overcoming early business challenges - Hear the story of how Anaita navigated financial stress, sleepless nights, and the pressure of building a business with her husband.The emotional toll of entrepreneurship - Learn how Anaita dealt with the anxiety, burnout, and self-doubt that comes with running a fast-growing company.Managing competition in a crowded market - Discover how Anaita stays ahead by focusing on brand over product and finding her secret sauce in content and community.Personal growth through business setbacks - Find out how Anaita turned business failures into powerful personal development moments and why she refuses to call herself a CEO.---
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Instagram: https://www.instagram.com/sellanythingonline/?hl=en
TikTok: https://www.tiktok.com/@sellanythingonline?lang=en
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Priscilla Hajiantoni is the Founder & CEO of Bangn Body, a skincare brand that went from from the spare bedroom floor of her Mum's house, to the Forbes 30 Under 30 list in just 2 years!
Priscilla’s journey is nothing short of amazing — she bet her house deposit on starting this business and turned it into a multi-million dollar empire! With over 600,000 units of her famous yellow tube sold and no investors involved, Priscilla's story is packed with lessons on passion, perseverance, and making bold moves in business. After suffering from skin issues for 15 years, she decided to take control. With no formal background in beauty, she used her personal struggles to drive her passion for creating a product that would transform lives, including her own. Priscilla shares her journey of navigating manufacturing challenges, pushing boundaries in product development, and growing her brand to massive scale without any outside investment.
In this episode:
How Priscilla risked her house deposit to start Bangn Body and built a multi-million dollar skincare brand from scratch.The emotional toll of battling skin issues for 15 years, and how it drove Priscilla to create a solution that changed her life.The $80,000 mistake that almost derailed her dream and why she refused to settle for a product that wasn’t perfect.The challenge of launching a brand with no investors, and how she kept Bangn Body 100% self-funded while growing it into a global brand.From corporate finance to skincare success, learn how Priscilla made the leap from a secure job to becoming a Forbes 30 Under 30 entrepreneur.The power of product innovation, and how Priscilla disrupted the skincare industry by creating a multi-use product that became an instant hit.How influencer marketing fueled Bangn Body’s growth, and her secrets to creating massive buzz around a new product.The mental and emotional resilience it takes to grow a business and why Priscilla believes mindset is key to long-term success.Her best advice for aspiring entrepreneurs, including the importance of staying patient, trusting the process, and betting on yourself.---
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Instagram: https://www.instagram.com/priscillahajiantoni/
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Jordan Simi is truly one of a kind. He's one of Australia's fastest-rising artists, an influencer & content machine and an entrepreneur who has been through some incredible highs and crushing lows.
Since his last appearance on the podcast, Jordan has undergone a huge transformation. He’s lost 12kg, rebuilt broken relationships, and found a new sense of purpose. But it hasn’t been easy. Jordan opens up about his struggles with depression, heartbreak, and even how a serious injury and illness nearly ended his boxing career.
From building a successful fashion brand from scratch to overcoming serious personal challenges, Jordan's story is all about resilience, personal growth, and chasing dreams—no matter what life throws at you. He talks about the challenges of starting a brand from the ground up, the importance of having the right team around you, and how trusting his gut helped him make some of the biggest decisions of his life.
In this episode:
Why Jordan Simi Pulled Out Of A Fight Last Minute – Jordan shares the shocking reason why he was unable to fight on the latest DAZN Boxing card in New Zealand and what this means for his future in boxing.Losing 12kg and Finding Himself Again – Discover how Jordan turned his physical transformation into a journey of self-discovery and personal growth.From Depression to Confidence: Jordan’s Personal Comeback – Hear how Jordan battled through depression and regained his confidence in both life and business.Building a Fashion Brand from Scratch – Learn how Jordan took his passion for fashion and built a thriving clothing brand, overcoming the challenges of the industry.Why Relationships Matter More Than Success – Jordan talks about the importance of rebuilding broken relationships and how they fueled his personal growth.How to Know When to Walk Away From Big Opportunities – Jordan reveals the tough decision-making process behind turning down major opportunities and why it was the best choice for him.Turning Heartbreak Into Strength – Discover how Jordan transformed personal heartbreak into a powerful motivator for success and growth.The Importance of Surrounding Yourself with the Right People – Jordan explains why having a strong, supportive team is crucial for personal and professional success.---
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Instagram: https://www.instagram.com/jordan.simi/
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Lewis Huckstep is a performance and fulfilment coach who has coached over 4,000 clients in personal growth, business, and relationships. Lewis helps high achievers overcome their own challenges and unlock their full potential, drawing from his own experiences of burnout, trauma, and personal healing.
Lewis talks about the importance of mindset, trauma healing, and why your business is only as strong as you are.Lewis shares practical advice on building a business that aligns with your values, how to create a foundation of self-worth, and the exact steps you can take to achieve massive success. Whether you’re an aspiring entrepreneur, someone struggling with personal challenges, or just want to be inspired by a story of resilience and transformation, this episode is for you!
In this episode:
How Lewis built 3 gyms by 22 – Learn the mindset and strategies Lewis used to grow multiple gyms before he turned 23.The dramatic moment Lewis gave away a $150K business – Hear why he walked away from a successful gym to pursue a more fulfilling life.The impact of unresolved trauma on success – Lewis explains how trauma can drive ambition but also lead to burnout and dissatisfaction.Why Lewis believes entrepreneurship is a trauma response – Get insights into why many entrepreneurs are motivated by unhealed emotional wounds.How ADHD played a role in Lewis’ success – Find out how Lewis harnessed his ADHD to develop better discipline and structure in his life.Building self-worth as the foundation of success – Lewis reveals why your business will only be as strong as your self-worth and personal development.Overcoming burnout – Discover how Lewis reached a breaking point and turned his life around by focusing on personal growth.The importance of inner healing for outer success – Learn how addressing inner wounds helped Lewis reach new heights in his business and life.How to create a business that aligns with your values – Lewis shares practical tips on building a career that brings both financial success and personal fulfilment.How to unlock your full potential – Lewis provides strategies for tapping into your best self through mindset shifts and daily practices.---
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Instagram: https://www.instagram.com/lewishuckstep/?hl=en
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In this episode, I’m taking you behind the scenes of my journey from having just $1,000 in my bank account to building a $10 million e-commerce brand in just over a year.
Breaking down the exact steps that helped me achieve success, including my 3-step formula for e-commerce in 2024. Whether you’re just starting out or looking to scale your business, these strategies are game-changers. I’ll show you how to find winning products before your competitors, develop the mindset you need to succeed, and leverage the most effective marketing strategies that are working right now.
I’m also opening up about my personal journey—the doubts, the late nights, and the mindset shifts that made all the difference. I know what it’s like to feel stuck in a corporate job, dreaming of more, and I’m living proof that you can turn those dreams into reality. If I can do it, so can you.
In this episode:
How I turned $1,000 into a multi-million dollar empire - Discover the exact steps I took to grow a $10 million e-commerce brand in just over a year.The mindset shift that changed everything - Learn how transforming my mindset unlocked new levels of success and personal freedom.Finding winning products before your competition - I’ll share my 3-step formula for identifying profitable products that others overlook.From corporate life to entrepreneurial freedom - Understand why I left a stable job to chase my dreams and how it paid off big time.The power of self-belief - See why believing in myself was the most important factor in achieving my goals and how you can do the same.How I scaled my business to millions in months - Get insider tips on scaling quickly, including the marketing strategies that worked best for me.Why visualization is key to success - Find out how visualizing my goals helped me turn dreams into reality and how you can apply this technique.Handling setbacks and staying on course - I’ll reveal my mental strategies for bouncing back from failures and staying focused on success.The importance of health in business success - Learn why taking care of your health is crucial, especially when you’re under pressure to perform.Building a loyal community around your brand - I’ll discuss how I created a strong, supportive community that drives ongoing success for my business.---
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In this episode, I sat down with Damien Thomlinson, a true Australian hero whose life story will leave you speechless. Damien is an Ex-Special Forces Commando who served in the most elite and dangerous role in the military. His life took a shocking turn on April 3rd 2009 when his unit drove over a Taliban bomb in Southern Afghanistan whilst out on night patrol.
The explosion was catastrophic, resulting in the loss of both his legs and severe injuries to his body. Despite all odds, Damien survived – and his journey since then has been nothing short of extraordinary.
Damien went on to represent Australia at the Invictus Games not once but twice, walked the grueling Kokoda Trail, and become a best-selling author of the book Without Warning.
Throughout the podcast, Damien opens up about his experiences in the military, the challenges he faced during his recovery, and the mindset that helped him push through the darkest moments. He offers practical advice on how to stay strong in the face of adversity, how to find purpose after tragedy, and how to live life without limits.
In this episode:
Damien’s Transition from Special Forces to Civilian Life - How Damien went from the elite ranks of the military to navigating life after a devastating injury that cost him his legs.Surviving a Taliban Bomb - The night in Southern Afghanistan that changed Damien’s life forever and the sheer willpower it took to survive.Rebuilding Life After Tragedy - The emotional and physical challenges Damien faced as he adapted to life without legs and found new purpose.Lessons in Overcoming Adversity - The mindset and strategies Damien uses to overcome obstacles and continue achieving his goals.Living Life Without Limits - Damien’s philosophy on life after his injury, focusing on how he refuses to be defined by his past and encourages others to do the same.Walking the Kokoda Trail - The incredible story of how Damien conquered one of the world’s toughest trails despite his injuries.Acting in Hacksaw Ridge - Damien recounts his experience of acting along side Andrew Garfield in the hit film directed by Mel Gibson.---
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Instagram: https://www.instagram.com/damienthomlinson/?hl=en
Website: https://www.damienthomlinson.com/
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In this episode, I sat down with Nathan Corbett, better known as Random Stats Guy, who turned a simple spreadsheet into a life-changing career. From a digital marketer to a full-time content creator, Nathan’s journey is proof that following your passion can lead to incredible success.
Nathan started out just like many of us—working a regular job and dreaming of something more. But instead of just dreaming, he took a chance. What began as a hobby, tracking rugby league stats during lockdown, quickly turned into a viral sensation. With no formal training in social media, Nathan grew his Instagram account from zero to over 35K followers, all while keeping his identity hidden.
If you’ve ever wondered how to turn your passion into a career or are looking for inspiration to make that leap, this episode is for you.
In this episode:
How Nathan turned a lockdown hobby into a full-time career: Discover how Random Stats Guy transformed his love for rugby league stats into a thriving online business.The importance of following your passion: Learn why Nathan believes that pursuing what you love can lead to unexpected success, even when the odds seem against you.Overcoming fear and self-doubt: Hear Nathan’s personal struggles with self-doubt and how he pushed through his fears to reveal his identity and grow his brand.The transition from corporate life to full-time content creation: Understand the challenges Nathan faced when leaving his secure job to pursue his passion for sports statistics.Balancing work and life as a content creator: Nathan shares his experience with managing the demands of full-time content creation while maintaining a healthy work-life balance.The importance of finding a niche: Learn how identifying a unique niche helped Nathan stand out in the crowded world of social media.The impact of going viral: Discover the moment when one of Nathan’s posts went viral, catapulting him to online fame and opening new doors.Practical tips for starting a social media page: Get Nathan’s advice on how to start and grow your own social media presence, even if you’re starting from scratch.The role of community and collaboration in growth: Understand why Nathan values collaboration with other creators and how it has helped him expand his reach.---
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In this episode, I sat down with Jackson Hastings, an NRL star who has seen it all – from the highest highs to the lowest lows. Jackson isn't just any rugby league player; he's someone who went from being written off by the league to becoming one of the most talked-about names in the game.
With over 100 NRL games and an incredible stint in the Super League, where he won the prestigious Man of Steel award and saved a club from "certain relegation" not once but twice, Jackson's journey is nothing short of extraordinary.
But Jackson's story isn't just about what happens on the field. In this raw and honest conversation, he opens up about the challenges he's faced off the field, including his battles with mental health, ADHD, and the pressures of living up to expectations.
In this episode:
Jackson’s Redemption Journey: How Jackson went from being an NRL outcast to winning the prestigious Man of Steel award in the Super League.Mental Health Battles: Jackson opens up about his struggles with ADHD, depression, and anxiety, and how he learned to manage these challenges.Relationship Challenges: Why Jackson has struggled to build relationships or even care whether he has them or not, and how that's a product of his own protection mechanisms.The Super League Decision: The life-changing moment Jackson decided to move to the UK, saving his career and discovering a new sense of purpose.Playing for Livelihoods: What it was like for Jackson to play in high-stakes games where his teammates’ futures were on the line.Personal Growth: Jacksons everlasting transformation from a young, hot-headed player to a mature leader on and off the field and how he's trying to be a better leader.Dealing with Media Pressure: Jackson shares how he learned to cope with the constant media scrutiny and stay focused on his goals.Lessons in Resilience: The pivotal moments that taught Jackson the value of mental resilience and never giving up, even when the odds were against him.Turning Struggles into Strengths: How Jackson turned his personal challenges into strengths that now drive his success both in sports and in life.---
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In this special episode, I sat down with Billy Dib, a 2x Boxing World Champion and cancer survivor. Billy's story is one of grit, faith, and sheer determination. Growing up in Engadine as the only Lebanese family in the area, Billy stood out like a sore thumb and was a target for bullies. This unfortunate situation led Billy to start boxing for self-defence, a journey that would end with 2 Boxing World titles, a run in with 50-Cent & Floyd Mayweather and Engadine claiming him as one of their proud sons.
Billy shares his toughest battle yet – his fight against cancer. After being diagnosed with colon cancer, and eventually non-hodgkin's lymphoma. Billy was given only six months to live. But with the heart of a champion, he didn't give up. Instead, he faced the disease head-on, using his faith and the love for his son as his driving force.
We dive into Billy's early life, his rise in the boxing world, and how his childhood experiences shaped him. You'll hear about the tough times he faced in school and how those experiences led him to discover boxing. Billy also opens up about the loss of his wife to cancer and how her memory gave him the strength to fight his own battle.
But this episode is not just about Billy's struggles. It's also about his triumphs and the lessons he learned along the way. Billy's story teaches us about the power of perseverance, the importance of family, and the incredible strength of the human spirit. Whether you're facing your own challenges or looking for motivation to achieve your dreams, Billy’s story will inspire you.
In this episode:
Billy Dib’s Early Life: Discover how Billy's tough childhood and multicultural school environment shaped his character and resilience.The Path to Boxing Stardom: Learn about Billy's journey from a young boy in Engadine to a two-time boxing world champion.Facing Schoolyard Bullies: Hear how Billy’s encounters with bullies led him to discover and excel in boxing.Life’s Biggest Battle: Understand the emotional and physical struggles Billy faced after being diagnosed with colon cancer.Faith and Family: Explore how Billy’s faith and love for his son became his driving force to fight cancer.Overcoming Adversity: See how Billy’s story of overcoming cancer and personal loss teaches the power of perseverance.---
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In this episode, I sat down with Jessy Marsall, the incredible Founder of HQ Hive. After starting HQ HIVE from the bedroom floor of a share-house, within just a few short years she grew it to a 7-Figure agency that works some Australia's most successful ecommerce and retail brands!
Jessy shares her secrets to turning vision into reality. She talks about the challenges she faced, the risks she took, and the incredible successes that followed. Jessy's story is a testament to the power of determination and creativity.
Jessy also reveals the exact strategies that she uses to get her brands media exposure every single month and explains the exact steps every ecommerce brand should use to achieve the same for themselves. She lays out: Who to approach, where to find them, what you should say in your pitch and how to cultivate the relationships for long-term success. This strategy could be the difference between your brand thriving and fading away completely!
In this episode:
How Jessy started HQ HIVE - From literally unemployed with $0 in savings to a million-dollar powerhouse in the PR space!How To Get FREE PR Exposure For Your Brand: Which media outlets to approach, where to find them, what you should say in your pitch email and how to cultivate the relationships for long-term success!Overcoming challenges - Jessy faced numerous obstacles but never gave up on her dream.Crafting unforgettable campaigns - Jessy shares her secrets to creating impactful PR campaigns.Empowering brands - The strategies Jessy uses to help brands shine in the media.Resilience and innovation - How these two qualities drove Jessy's success in the PR industry.Turning vision into reality - Jessy's tips on how to make your business dreams come true.Emotional highs and lows - The dramatic moments that defined Jessy's career.Unique expertise in PR - Jessy reveals the insider knowledge that sets her apart.Personal development - How Jessy's journey can inspire and motivate you to achieve your goals.Business strategies - Practical advice from Jessy on building a successful business.---
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This is part 2 of our episode with Allen Fu. Allen is the founder behind Cheeky Glo, The Fluid Project, The Fu Agency, Airvolution Labs & More! He has built 3 of his businesses to over $1M in revenue within 12 months!
In this episode we deep dive into what the future of Ecommerce looks like! Allen recently returned from a 5 week trip to China where he listed many expo's, factories and HQ's of some of the biggest brands, manufactures and streamers in China. The content in this episode will blow your mind. Be sure to take notes and start planning for how you will use the is technology in your business as this will be hitting Australia in a big way the next 12-24 months!
In this episode:
What the future of Ecommerce looks like: New technologies, business models and opportunities for brands and content creators are coming!The power of viral content: Allen’s strategy for 650 million views - Learn Allen’s secrets to creating content that goes viral and drives massive organic growth.How Allen built Cheeky Glow from a small startup to a multi-million dollar brand - Discover the exact steps Allen took to scale his e-commerce business, Cheeky Glow, into a massive success.Allen’s journey from $1,000 in debt to building an empire - Understand the challenges Allen faced and how he overcame them to turn his financial situation around.Launching innovative products: The story behind Cheeky Glow’s success - Explore how Allen developed and marketed unique products that captivated customers and generated sales.Mastering TikTok and social media for business growth - Gain insights into how Allen leverages TikTok and other social platforms to boost his brand’s visibility and engagement.The importance of testing and refining products - Learn about Allen’s rigorous process of product development and how it leads to superior offerings.The role of organic content in saving $3.6 million in ad costs - Find out how Allen’s focus on organic content allowed him to achieve massive reach without heavy ad spending.Navigating financial stress and maintaining business resilience - Hear Allen’s tips for managing financial pressure and staying resilient through tough times.The value of mentorship and learning from failures - Discover the lessons Allen learned from his early business failures and how mentorship played a crucial role in his success.---
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In this episode, I got to sit down with Allen Fu. Allen is the founder behind Cheeky Glo, The Fluid Project, The Fu Agency and Airvolution Labs. Allen isn’t your typical entrepreneur; he’s a powerhouse who built not one, but three seven-figure brands, all within one year of launching! From growing up in poverty to running multiple million-dollar brands, you won't have many that hustle quite like Allen!
In this conversation we dive deep into Allen’s story, uncovering how he started his first business at 15, failed 15 times, and finally hit his stride with Cheeky Glo. He shares his secret strategies for creating viral content that has racked up over 650 million views without spending a cent on ads.
Allen’s journey isn’t just about making money. It’s about finding true fulfilment and happiness in what you do. He opens up about his family’s struggles, his experiences growing up, and how he turned every setback into a stepping stone to success. You’ll hear about his passion for solving real problems, like creating products that improve people’s lives, and his relentless work ethic that keeps him going 24/7.
In this episode:
Allen’s Journey from 15 Failures to 3 Seven-Figure Brands: Discover how Allen Fu turned his early business failures into the foundation for his successful e-commerce brands.The Power of Organic Content: Learn Allen’s strategies for creating viral content that generated over 650 million views without spending on ads.Growing Up in Poverty and Achieving Success: Hear Allen’s inspirational story of overcoming financial struggles to become a multi-brand entrepreneur.Secrets to Viral Marketing: Get insider tips on how Allen uses visual content to capture attention and drive engagement.Creating Problem-Solving Products: Understand Allen’s approach to developing products that address real-life issues, like his innovative nose strips.The Importance of Testing Ideas Quickly: Find out why Allen believes in rapidly testing business concepts to find what works best.Family Background and Motivation: Learn how Allen’s family history of poverty and hard work shaped his entrepreneurial drive.Balancing Multiple Businesses: Discover how Allen manages and grows several successful brands simultaneously.The Role of Fulfilment and Happiness in Business: Hear Allen’s views on finding true fulfilment and joy in your work beyond just making money.---
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Jono & Amy Castano are the duo behind ACERO, a fitness empire that has taken the world by storm. Jono, known for transforming Rebel Wilson’s body and working with stars like Michael Clarke and Richard Branson, shares his secrets on how he become a celebrity trainer. Amy, a former finance professional turned OG beauty influencer, reveals how she transitioned into the fitness industry and co-founded ACERO with Jono during the pandemic.
Jono’s determination and hard work led him to apply for a job at Virgin Active three times before finally landing it. He then became the best trainer in Asia Pacific within a year! Amy shares her own story of switching careers from finance to beauty and eventually into fitness, highlighting the importance of following your passion and taking risks.
Jono & Amy’s story is a testament to the power of resilience, hard work, and believing in yourself. Whether you’re looking to improve your fitness, grow your business, or just need some inspiration, this podcast is for you.
In this episode:
Jono’s Journey: How Jono went from living in Colombia to becoming a celebrity trainer in Australia.Amy’s Career Change: Amy’s transition from finance to becoming an beauty influencer and fitness entrepreneur.Building ACERO: How Jono and Amy built their fitness empire, ACERO, during the COVID-19 pandemic.Social Media Strategies: The powerful ways Jono and Amy used social media to grow their brand without spending on marketing.Celebrity Training Secrets: Jono’s experiences and techniques in training high-profile celebrities like Rebel Wilson and Richard Branson.Creating a Unique Gym Environment: How ACERO stands out with its state-of-the-art equipment and welcoming vibe for all clients.Overcoming Rejection: Jono’s persistence in applying for jobs, eventually leading to his success at Virgin Active.Importance of Community: How Jono and Amy foster a strong, supportive community within their gym.Personal Branding: The impact of personal branding on their business success and strategies for leveraging it effectively.Future of ACERO: Their vision for integrating gyms and apps to provide a comprehensive fitness experience.---
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In this episode, I sat with Tim Williams, the founder of SC Playbook and a cult figure in the NRL fantasy world. Tim started as a journalist at the Daily Telegraph but turned his love for sports into a full-time career. Now, he runs one of Australia’s biggest and most loyal fantasy sports community appears as a weekly guest on the largest sports podcast in the country!
Tim grew up in Cooma, a small town at the foot of the snowy mountains in NSW, and for Tim and his brothers, sport was life. While he always dreamed of following in his brother Sam's footsteps and becoming a professional athlete, Tim quickly realised he was better at talking about sports than playing them. After years of working at the Daily Telegraph, where he covered everything from NRL games to cricket matches, Tim saw how huge fantasy sports were becoming. He decided to leave his job and start SC Playbook, a platform for fantasy sports fans to get the best tips and advice.
We talk about the challenges he faced, the risks he took, and the moments he had to pinch himself to believe his success. Tim also gives practical advice on how to turn your passion into a career, build a loyal community, and stay motivated even when things get tough. Tim Williams’ story is a powerful reminder that should never settle for anything other what excites you most and that dreams do come true, regardless of how niche you may think they are!
In this episode:
Early Life: Tim recounts what life was like up in Cooma: Sports, family and what would come next.Tim’s Journey from Journalist to Founder: How Tim transitioned from working at the Daily Telegraph to founding SC Playbook and why he made the leap.Overcoming Challenges and Financial Restrictions:" The obstacles Tim faced when leaving a stable job to start his own business and how he overcame them.The Power of Passion: How Tim turned his love for fantasy sports into a thriving full-time career.Building a Community: Tim shares how he built the largest and most loyal fantasy sports community in Australia.Advice for Aspiring Entrepreneurs: Tim’s practical tips for anyone looking to turn their passion into a business.The Importance of Networking: How building strong relationships helped Tim in his career and business ventures.Monetising a Niche Market: How Tim found ways to monetize his expertise in fantasy sports and grow his business.---
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In this episode, I sat down with Isaac John "Ice", an ex-NRL player who turned his passion and hustle into a multi-million dollar clothing empire, YKTR.
After playing for the Penrith Panthers and New Zealand Warriors, he decided to take a leap of faith and dive into the world of business. Now, he's not only a successful entrepreneur but also the host of popular podcasts like The Ice Project and YKTR Sports.
In this episode, Ice opens up about his incredible business journey over the last 7 years. You'll hear about the dramatic $100,000 gamble that changed his life and how he managed to build YKTR from scratch. Isaac shares the ups and downs of his entrepreneurial journey, revealing the biggest mistakes he made and how he overcame massive failures to find success.
Ice also gives us a behind-the-scenes look at the rebranding of YKTR, explaining what sparked the change and how the brand has evolved over the years. He shares his secrets to staying motivated, the strategies he uses to keep pushing forward, and the lessons he's learned about business and life.
In this episode:
From NRL to Entrepreneur: How Isaac transitioned from playing rugby to creating YKTR, a multi-million dollar clothing brand.The $100,000 Gamble: The risky bet Isaac took that dramatically changed his life and propelled his business forward.Building YKTR: The steps Isaac took to build YKTR from scratch, transforming it into a successful brand.Dealing with Burnout: Isaac shares his experiences with burnout and how he managed to overcome it.Rebranding YKTR: The reasons behind YKTR’s rebranding and the process of evolving the brand over time.Biggest Business Mistakes: Isaac reveals his biggest business mistakes and how he learned from them.Mentorship: The importance of mentors in Isaac’s journey and how they contributed to his success.Ego and Growth: How Isaac dealt with his ego and the personal growth that came from it.Mental Health in Business: Isaac discusses the challenges of maintaining mental health while running a business.Personal and Business Balance: Tips from Isaac on finding balance between personal life and business.---
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