Episodios
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đ If I told you that itâs possible to generate 80% of your new business in the construction world through Instagram reels would you believe me?
Well thatâs the case for Brisbane based plastering company CRA Construction and I sat down with Kim Allen, one of the co-owners of the business to talkâŠ. WellâŠ, all things business!
This is a conversation not to be missed and a BONUS episode right here for your ears.
I think so many people will take a lot of information and inspiration from this chat and I hope you love it as much as I loved talking to Kim.
đïž Listen now on the Market Your Tradie Business podcast on Apple, Spotify or wherever you get your podcasts.
Here is a breakdown of the episode timestamps:
00:00:00:00 â Podcast intro
00:00:24:04 â welcome back to season 2
00:00:39:21 â Guest introduction
00:01:17:17 â Kim of CRA, Business profile
00:02:30:21 - CRA ideal clients
00:05:10:14 â dealing with clients about quotes
00:06:43:07 â change in the building industry
00:07:57:15 â role of marketing in the changes of the building industry
00:09:05:23 â CRA marketing journey
00:09:05:23 â How CRA got into using reels
00:14:35:23 â CRA process of making reels
00:16:26:12 - Investing to keep a professional image
00:20:08:23 â results gained by using social media
00:23:28:18 â useful hash tags for reels
00:27:24:08 â guest-specific takeaway
How we can help you:
đListen to the MARKET YOUR TRADIE BUSINESS podcast on Apple or Spotify
https://podcasts.apple.com/au/podcast/market-your-tradie-business/id1623123504
đ±Get âReels for Tradiesâ and learn how to create reels to market your tradie business in only 30 minutes! FREE for a limited time
https://captivemedia.activehosted.com/f/7
đ„ Get a quote for video production
https://hello.dubsado.com:443/public/appointment-scheduler/60f35017f2adf59c5b1a3e5c/schedule
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Do you ever look back at when you first started your business and think about how far youâve come?
How much youâve learned?
Which things you would do differently now that youâve grown and expanded your skills?
Well today Iâm unpacking the 3 things I wish I knew about marketing when I first started my business.
These 3 things have been the biggest drivers of success with my marketing and Iâm sharing them with the community.
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Get Reels for Tradies - free for a limited time!
https://captivemedia.activehosted.com/f/7
Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes.
What you'll get:
An easy step-by-step 'how to' guide Examples from across the industry Pro-tips for how to film quality content from your phone Our content bible containing 50 Reels ideas for tradie businesses Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating contentBook your Kickstarter session today, our 90-minute signature workshop for Tradie Businesses and walk away with:
Clarity on the direction for your marketing Clarity on your message A personalised roadmap for your contenthttps://hello.dubsado.com:443/public/appointment-scheduler/626b1fbd1f28e9e68b3ed099/schedule
Where would you be a year from now if you had a plan and all marketing actions you took were pointing in the right direction?
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Getting the trust message across with your customers can sometimes be tricky as a tradie business but with a solid strategy, you can do this easily and reduce the likely hood that youâll be questioned on price, questioned on your process or not chosen as the business they want to work with in the first place.
Today weâre unpacking 3 simple ways that you can build trust and get the trust message across with your customers.
Donât forget if youâre wanting to improve your Instagram Reels game or even learn how to create reels in the first place to market your tradie business, you can get access for free for a limited time only!
Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes.
What you'll get:
An easy step-by-step 'how to' guide Examples from across the industry Pro-tips for how to film quality content from your phone Our content bible containing 50 Reels ideas for tradie businesses Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating contentThis mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.
It's only FREE for a limited time so don't wait to swipe this training today!
Get access here --> https://captivemedia.activehosted.com/f/7
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If youâve struggled with recruitment in your tradie business or even struggled to find the right people when you do recruit, then this episode is for you.
Iâm unpacking a 3 step strategy you can take to massively increase the amount and calibre of people that want to work for you.
Donât forget if youâre wanting to improve your Instagram Reels game or even learn how to create reels in the first place to market your tradie business, you can get access for free for a limited time only!
Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes.
What you'll get:
An easy step-by-step 'how to' guide Examples from across the industry Pro-tips for how to film quality content from your phone Our content bible containing 50 Reels ideas for tradie businesses Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating contentThis mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.
It's only FREE for a limited time so don't wait to swipe this training today!
Get access here --> https://captivemedia.activehosted.com/f/7
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December is a busy time for most business owners and content and marketing can fall down the priority list.
By not having a game plan for this, you can miss prime opportunities to stay top of mind for your customers and build trust with your business.
Weâve done the hard work for you by sharing 3 simple content ideas you can create in December - thatâs one less thing you have to worry about!
Donât forget for a limited time you can get access to Reels for Tradies for free!!
Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes.
What you'll get:An easy step-by-step 'how to' guide
Examples from across the industry
Pro-tips for how to film quality content from your phone
Our content bible containing 50 Reels ideas for tradie businesses
Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating content
This mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.
It's only FREE for a limited time so don't wait to swipe this training today!
Get access here --> https://captivemedia.activehosted.com/f/7 -
Weâve all been there. Maybe you ask yourself this question regularly.
Today we are unpacking why the heck this is and Iâm giving you some ACTIONABLE steps to help you create better content that actually lands with your audience and also to overcome mindset challenges around posting.
In the meantime...
GET REELS FOR TRADIES FOR FREE TODAY!
Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes.
What you'll get:
An easy step-by-step 'how to' guide Examples from across the industry Pro-tips for how to film quality content from your phone Our content bible containing 50 Reels ideas for tradie businesses Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating contentThis mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.
It's only FREE for a limited time so don't wait to swipe this training today!
Get access here --> https://captivemedia.activehosted.com/f/7
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You are going to love this episode! I interview Ash Edwards from In Seek Identity on all things social media.
Today we are unpacking all of this wonderful goodness to help you overcome challenges and giving your practical tips and insights when it comes to social media for your tradie business.
Here's what you can expect from today's episode:
-Ash Edwards introduction, what she does and who she helps
-What tradie business owners feel when starting to market their business
-Ash Edwardâs take on people who doesnât believe social media is important in marketing for tradie businesses
-Making approachable and relatable content on social media
-Advise to tradies when content is being pushed out to greater audience by using Instagram
-Which social media platform to use in marketing business
-Difference between Instagram and Tiktok
-Biggest mistakes that tradie businesses make in making content for their socials
-Why story telling component of social media works well
-What is next for Ash Edwards
-Free tradie social starter pack promotion
-Where to find Ash Edwards
Check out InSeek Identity here --> https://inseekidentity.com.au/about
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GET REELS FOR TRADIES TODAY!
Learn how to create Instagram Reels to Market Your Tradie Business in just 30 minutes.
What you'll get:
An easy step-by-step 'how to' guide Examples from across the industry Pro-tips for how to film quality content from your phone Our content bible containing 50 Reels ideas for tradie businesses Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating contentThis mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.
It's only FREE for a limited time so don't wait to swipe this training today!
Get access here --> https://captivemedia.activehosted.com/f/7
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REELS FOR TRADIES!
The 30 minute course to train any Tradie Business Owner how to create Instagram Reels to Market Your Tradie Business.
Available FREE for a limited time
(Download through link below)
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What you'll get:
An easy step-by-step 'how to' guide Examples from across the industry Pro-tips for how to film quality content from your phone Our content bible containing 50 Reels ideas for tradie businesses Tips on overcoming mindset challenges with feeling scared or overwhelmed by creating contentThis mini-course can be completed in 30 minutes and will equip you with the skills you need to start creating reels, building trust and positioning yourself ahead of your competition.
It's only FREE for a limited time so don't wait to swipe this training today!
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In episode 17 of the podcast, we dive into the question of...
âShould I be using reels to market my tradie business?â
Then we equip you with the free training and skills you need to learn how to create engaging reels to market your business.
Download the reels for tradies mini-training today for free here
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The number 1 marketing strategy for tradie businesses
Have you ever wondered if some marketing strategies work better than others?
I always say this is subjective to the business and the goals, but in my humble opinion, this is the number one strategy that applies to every business that wants sustainable growth.Hint: will provide actionable examples in the podcast episode!
Jump into Apple podcasts, Spotify or wherever you get your podcasts to listen to this weekâs episode of Market Your Tradie Business!
How we can help you:
đ±Download our free 'Content ideas for Construction' guide
https://www.buildsbycaptivemedia.com/16ideas
đ„ Get a quote for video production
https://hello.dubsado.com/public/appointment-scheduler/60f35017f2adf59c5b1a3e5c/schedule
đĄ Join the waitlist for the Market Your Tradie Business course
https://captivemedia.activehosted.com/f/7
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Today we are bringing you an awesome guest interview as I sat down with Scott Clements from Inertia Engineering - a civil, structural and flood engineering consultancy with a team of over 70 based in Brisbane.
Hereâs some of the highlights of my conversation with Scott:
Why positioning yourself as an expert will help your pipeline How Inertia took a different direction which lead to success during Covid How they first started their marketing journey Predictions for the construction industry over the next 5 years Why now is the time to improve your marketing The 3 problems your customers have and how to position yourself to show you can solve themEnjoy this awesome episode!
Scott is Managing Director at Inertia Engineering, a civil, structural and flood engineering consultancy with a team of over 70 based in Brisbane. His vision for Inertia is to have a truly positive impact on every project and person we work with. This is driven through an innovative and collaborative environment, coupled with the desire to deliver a result. Scott loves working with a diverse range of people in the construction and development industry and believe that sharing ideas while having fun along the way is the key to successful relationships and projects. His experience outside of the engineering field includes property development, construction, finance and marketing which allows him to provide key insights and opinions from both an engineering and more holistic perspective.
Hereâs how we can help you Market Your Tradie Business:
Download our free âcontent ideas for constructionâ guide through the link below
https://www.buildsbycaptivemedia.com/16ideas
Join the waitlist for the Market Your Tradie Business course and go into the draw to win it for free!
You also get access to early bird pricing by being on the waitlist.
https://captivemedia.activehosted.com/f/7
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Have you ever wondered if you are âdoing it rightâ when it comes to marketing your business on Instagram?
In todayâs episode, I break down:
-How to know if Instagram is a good channel for your business
-What is the customer journey
-What kind of content you can create on Instagram to maximise results
Join the waitlist for the Market Your Tradie Business course and get access to foundation member pricing when it launches
https://www.buildsbycaptivemedia.com/course
Download our free âcontent ideas for constructionâ guide through the link below
https://www.buildsbycaptivemedia.com/16ideas
We hope you find this episode valuable!
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This tool is an absolute GAME CHANGER for any business and Iâm pumped to be able to show you how you can use it to win more jobs, build trust quickly, communicate better, save time and become more effective.
This isnât a scam. This is pure gold and I want you to know about it for your Tradie Business.
Weâve been using it in our business for the past 6 months and itâs transformed our communication and the effectiveness of our systems and processes.
Here are some links from the show:
Download our free âcontent ideas for constructionâ guide through the link below
https://www.buildsbycaptivemedia.com/16ideas
Yidyard
https://www.vidyard.com
Loom
https://www.loom.com
Enjoy!
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If you're thinking about transitioning to be your own boss, or maybe you're already in that process, then this episode is for you.
In today's episode we hear from Garry Mansfield of One Start Recruitment - construction recruitment services.
Garry talks about how he took his knowledge and experience from leading and building teams in commercial construction into starting his business from scratch and how he's navigated that transition.
Garry also talks about his unique approach to marketing his small business and how powerful of a tool it has been.
We finish up today's chat discussing how risky it can be for you not to consider your safety approach in your marketing and how top go about this to ensure you're positioning your Tradie Business as a safe practices business.
Download our free âcontent ideas for constructionâ guide through the link below
https://www.buildsbycaptivemedia.com/16ideas
Or you can check out the One Start Recruitment website here:
https://www.onestart.com.au
You can check out the Garry's Shortlist Podcast here:
https://open.spotify.com/show/4nCcd2krKTPoeJ5SrzgTEO?si=117d03bea37943de
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Have you ever wondered if your marketing is working and what the return of investment is?
Do you know how you would go about measuring this?
What should you know before you hire a professional marketing agency to help you with your SEO and Google ad-words?
We answer all of these questions and more in today's episode of Market Your Tradie Business.
I sit down with Darren Urquhart from Rise Local, a NSW based Digital Marketing Agency for Trade businesses.
You're going to love this episode!
Download our free 'Content ideas for construction' guide here:
https://www.buildsbycaptivemedia.com/16ideas
Check out the Rise Local website and get your free SEO audit here:
https://riselocal.com.au
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Are all customer testimonials good for your business? The short answer is not necessarily. If your customer provides a testimonial that doesn't explicitly show how you solved their pain points then it might not have the impact you hope for with potential new clients.
Step up your game a notch and use client testimonials to do the marketing for you! But how exactly do you do that?
For many of us, we might be familiar with it, while others may have heard it for the first time. But what if I tell you that there is a process for generating simple and powerful testimonials from your loyal customers?
In the Tradie business, trust and credibility is the name of the game! Learn how to get simple and powerful testimonials from your customers in this weekâs episode of the Market Your Tradie Business podcast!
If you want to build your credibility, THE INEXPENSIVE WAY, tune in to this weekâs podcast episode of Market Your Tradie Business and learn how to get simple and powerful testimonials from your customers!
Download our free âcontent ideas for constructionâ guide through the link below
https://www.buildsbycaptivemedia.com/16ideas
Join the waitlist for the Market Your Tradie Business Course here and go into the draw to win it for free!
https://www.buildsbycaptivemedia.com/course
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In todayâs new episode of the Market Your Tradie Business podcast, we will talk aboutâŠ
6 ways to overcome the fear of talking on camera!
Creating videos to show what your business is all about is a really effective tool for attracting your right audience BUT, when creating a video that translates to sales, you should be able to connect to your audience on a human level, something they can relate to and trust doing business with.
Download our free content ideas for construction guide here
https://www.buildsbycaptivemedia.com/16ideas
Join the waitlist for the Market Your Tradie Business Course here and go into the draw to win it for free!
https://www.buildsbycaptivemedia.com/course
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In todayâs episode we dive into part 2 of the steps you should take before you consider doing paid advertising for your business.
Weâll go through steps 3-7 of our Kickstarter Roadmap which gives you a simple path to follow to take you from marketing overwhelm to confident and clear on how to market your Tradie Business.
Download our Kickstarter Roadmap for FREE here and stop feeling overwhelmed and start feeling excited about your marketing journey.
Kickstarter Roadmap FREE download:
https://www.buildsbycaptivemedia.com/kickstarter
Book a Kickstarter Coaching Call:
https://hello.dubsado.com/public/appointment-scheduler/626b1fbd1f28e9e68b3ed099/schedule
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Paid advertising can be a fantastic tool for getting leads into your Tradie Business when done in the right circumstance.
But a big problem that we see, is that businesses jump straight to the paid ads approach without first getting clear on your message.
The result is hundreds (or thousands) of $$ down the drain because your ads arenât converting anyone to actually buy from you.
In todayâs episode I talk about what it means to get clear on your message and I introduce you to our simple framework which gives you the exact steps to take to get started on your marketing journey.
Download our Kickstarter Roadmap for free here and stop feeling overwhelmed and start feeling excited about your marketing journey.
Kickstarter Roadmap FREE download:
https://www.buildsbycaptivemedia.com/kickstarter
Book a Kickstarter Coaching Call:
https://hello.dubsado.com/public/appointment-scheduler/626b1fbd1f28e9e68b3ed099/schedule
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Episode 5 kicks off our first Guest Interview with Dennis Boca from Tradies Network.
Dennis and I chat about some key marketing ideas that can support Tradie Businesses in their growth and he shares the biggest mistake that he sees Tradie Business owners make with their marketing.
Get our '16 content ideas for construction' free download at https://www.buildsbycaptivemedia.com
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Have you ever wondered if your marketing is working? Today we discuss the biggest mistake we see Tradie Businesses make in their marketing message and what to do instead!
Jump on the waitlist for the Market Your Tradie Business course and go into the draw to win the course for free.
https://www.buildsbycaptivemedia.com/course
Our methodology for this episode is based on the book Building a Story Brand by Donald Miller. Which is in our opinion one of the best books you can read as a business owner looking to grow.
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