Episodios
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Find out what this new Financial Services regulation is and what the impact could be for Marketers.
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Meet the guru David Liversidge as we discuss his experience of Data driven marketing for the banking industry
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Hear from the people who were there as they enlighten us on what Dreamforce is all about along with their insight on what this year's huge announcements are. For more info watch the demo's here: https://www.salesforce.com/plus/
Special thanks for Diego La Rocca, Max Duval and Jonathan Beeston for being incredible special guests in this jam-packed episode. -
Materials referenced in the episode can be found here: DORA blogpost | FinServ |Trailheads Regulation & Compliance | Salesforce Compliance: Certifications
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Covering all themes from actionable data to customer experience. Benefit from hearing about the lightbulb moments from your peer organisations.
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Many companies are challenged with providing a world-class Customer Experience - 3 key ingredients are having the right team, process and tech in place to deliver it. When evaluating the tech there is often the dilemma of where to invest; should you buy the latest and greatest point solution to fit your current need or commit to a single platform approach? Whilst we don't confess to have the right answer for your business, this chat with a MarTech Distinguished Solution Engineer, Stefan Dobrowolski uncovers the wisdom he's amassed over the years, it highlights the questions to address with insight on the conclusions to be drawn from your answers.
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Hear about the biggest challenges and opportunities that financial services companies are trying to solve through Personalisation along with advice on how to get started on a Personalisation Initiative.
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In an industry historically built on bricks and mortar and personal 1:1 face-to-face moments, we recognise the benefits of the CDP as we continue to evolve our interactions in the digital world. Going beyond one-to-many communications and helping organisations to do as much online as possible in solving problems or providing service upgrades. Beyond moments online, the CDP’s centralised customer profile is also easily accessed by bank managers, consultants, clerks and call-centre agents, allowing for a succinct in-person experience too.Amongst the capabilities, benefits and use-cases, what emerges is a picture of adaptive organisations outperforming their peers, with CDPs as an enabler by providing focus on higher brand awareness, customer retention, revenue growth and bringing back those personalised 1:1 moments at scale in the digital world.
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If you're a Marketer looking for inspiration on driving B2B Use Cases for Lead Generation, Personalisation, Optimisation or Campaign Management and you work on Content or brand building for website development, direct email, virtual and in-person events, social and digital ads or Whitepapers - - regardless of the size of your business take 15 mins to hear of the most common challenges and ways to overcome them.
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This hugely engaging and informative 20 min episode with Sophie Crosby and Stephen Barratt, the EMEA Product VP's for Marketing Cloud takes you on a tour of all the goodness to come in #marketingcloud 2021 via insightful stories and use-cases.
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Discover how data has been used in innovative and pioneering ways to drive exceptional customer experience in Financial Services.
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Interview with Matt Quinn giving insight into the potential impact for Marketers when Privacy controls are tightened and the likes of Google and Apple do away with third party cookies. And, sharing his view on how FinServ companies are preparing.. are they ahead of the changes or is their work to be done? Closing with his recommendations on how best to approach the changes.
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This engaging session packs in everything you need to know about MPO. In under 30 mins you'll have the mindset of a modern marketer that knows how to access all your cross-channel marketing data, interpret it in the context of your Financial Services KPI's and be empowered to know where best to invest your future spend.
This episode references:
2021 State of Marketing Report Summary Blog: https://www.salesforce.com/blog/top-marketing-trends-navigate-change/2021 State of Marketing - Download Full Report: https://www.salesforce.com/form/pdf/6th-state-of-marketing/?sfdc-redirect=227
Datorama: https://datorama.com/ -
Register for the quarterly Marketing Cloud Roadshow for thought leadership, demo's, quizzes + swag!
July 2021's session featuring Loyalty Management in Financial Services: t.ly/OwbE
