Episodios
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In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: A sneak peek of what our AOA hangouts look like(01:15) Introduction to the Coaching Call(01:45) The Power of Writing Memos for Clarity and Action(09:22) Exploring Offshore Talent: Pros and Cons(16:45) Preparing for the Impact of AI on the IndustryGo to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more(01:15) How Shake Shack is out-marketing Chick-fil-A (03:38) This Skool group makes $258,000/mo(06:48) Meta opens up Quest OS to third-party hardware makers(10:09) What to do about the TikTok ban(12:55) The single most important event in the history of Facebook(18:27) The Amazon 'oh by the way' offering (20:19) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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¿Faltan episodios?
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In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation(01:15) Express files for bankruptcy, plans to close nearly 100 stores(21:00) Mark Zuckerberg's Personal Brand Transformation - Good Or Bad?(30:03) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more(01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers(12:30) The genius of Ferrari's marketing(13:14) All-electric Mercedes-Benz G-Wagon(17:13) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon (01:15) How MrBeast's new content format caused me to cry(07:44) How Prime saved Amazon (14:13) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More(01:15) Wall Street rate-cut expectations(03:49) Attribution is somewhat unknowable(05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system(06:58) Burger king leveraged Mcdonald's for marketing using Rappi(10:20) The explosion of $3.75/hr virtual employees(11:33) Companies are now selecting individuals to be the face of their corporate brand(16:44) How to beat every Google SEO update(20:05) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views(11:53) Exploring Amazon's non-endemic ads(15:30) Kindle's success and Oprah's influence(17:43) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video(01:15) How effective is copying as a marketing strategy?(04:44) AirChat(08:42) The number 1 factor for a viral video(17:48) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Hereâs what Jason revealed.
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TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Background(10:09) Embracing Optionality in Business Strategies(31:18) Operating Like a Public Company(45:16) Continuous Customer Development(55:02) Creating a Company Culture for Personal Growth(01:03:34) Hiring and Accountability in Management(01:14:50) Finding a Niche in the AI LandscapeGo to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content creation, social media leverage, and networking within entrepreneurial circles.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more(01:15) Introduction(06:27) Content Creation and Social Media(09:00) Joining Entrepreneurial Organizations(11:45) Strategies for Scaling an Agency(14:21) The Significance of ACE Scores in Predicting Health Outcomes(19:55) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Google confirms links are not that important, Googleâs CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now?(01:15) Google confirms links are not that important(06:27) Googleâs CEO on what search will be Like in 10 years(13:12) Does the WNBA actually have potential now?(16:35) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPower.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa (01:15) Market valuation in India(07:57) Marketing lessons from the human that ran the entire continent of Africa (15:38) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions for business growth, and trends in digital advertising, evidenced by Omnicom's growth and a record year for U.S. search ad revenues.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: The Rock returns to WWE, Trump Media shares surge, MKHB exposes AI company, and more(01:15) The Rock returns to WWE(04:40) Trump Media shares close more than 15% higher after days of declines(05:42) MKHB destroyed an AI company in 41 seconds(07:45) Companies that acquire vs companies that don't(14:29) Omnicom is off to a good start with 4% Q1 growth(15:43) IAB revenue report reveals back-half expansion(16:14) U.S. search ad revenues hit record $88.8 billion in 2023(17:42) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, Value of top 100 B2B brands up by 10% vs. last year, study finds(01:15) WooCommerce SEO migration disaster(07:45) Content creators are the modern form of demand gen(11:15) Value of top 100 B2B brands up by 10% versus last year, study finds(15:30) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In this episode, I had a wide-ranging conversation Marie Forleo â a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's episode: How To ACTUALLY Get ANYTHING You Want(01:15) Introduction and Marie's Background(10:03) Trusting Your Gut and Following Your Intuition(32:37) The Power of a Strong Work Ethic(40:02) Building a Coaching Business and Engaging with the Audience(56:33) The Challenges of Writing a BookGo to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more(01:15) Does long form content still matter for SEO?(04:34) Is SEO A/B Testing Back?(12:00) The Eclipse helped generate 7.6 billion dollars in revenue(14:12) Is it worth having your company logo on a sports jersey?(18:20) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: What big brands sell, Mcdonaldâs Netherlands billboards that smell like french fries, & more(01:15) What big brands actually sell(02:52) Mcdonaldâs Netherlands put up unbranded billboards that smell like french fries(03:11) Is the marketing industry recovering?(08:56) The Instagram $1B acquisition revisited - how to think about m&a(18:53) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Experiments we are running and Tools we are using(01:15) Experiments we are running (12:00) Tools we are using(17:30) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In this episode, I had David Perell â a writing teacher, Founder of âWrite of Passageâ school, and the host of âHow I Writeâ podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.
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TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Davidâs Background(09:38) Building an Audience through Unique Ideas and Intellectual Assets(31:16) The Influence of Faith on Philosophy and Work(44:02) The Pitfalls of American Idolatry(53:18) The Importance of Asking Big Questions(01:00:56) The Impact of Jesus on Western Civilization(01:08:06) The Power of Writing and Communication(01:19:18) The Importance of Reading and WritingGo to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more(01:15) Interview Podcast Getting Stale(16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization(33:47) Private Equity and Buying Businesses(41:36) The Future of Robots: Tesla vs. Apple(50:27) Monetization Strategies: Building a Community(58:56) Money as a Tool for Personal and Family Goals(01:07:40) The Importance of Struggle and Character Building(01:16:26) JK Rowling's Influence and Impact(01:25:29) Erwan's Smoothie Collabs and Cultural Relevance(01:35:51) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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