Episodios
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Are you struggling to be visible online? You're not alone.
In this episode, I chat with social media strategist Angela Morris about why so many women business owners find it painfully difficult to be seen and heard on social media.
We look into the psychological and societal factors at play, and Angela shares some brilliant insights on how to break free from the fear of visibility.
We explore:
Why visibility can feel so damn vulnerable The hidden reasons behind women's reluctance to market themselves online A clever 5-day challenge that can transform your approach to social media Why dulll-as-dishwasher marketing is so common (and how to avoid it) The surprising truth about internet trolls – which most people miss A liberating perspective shift on the many social media debates that can suck you in and spit you out.Plus, Angela reveals a powerful question to ask yourself that can unlock your authentic voice online.
If you've ever felt stuck or scared about putting yourself out there, this conversation will give you a fresh outlook and practical steps to market yourself on the internet with confidence.
Not yet at $10K+ months? Grab your free 6 keys to Earn Consistent $10K+ Months Blueprint > https://www.hustleandheart.com.au/10k
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If the topic of money feels taboo and keeping you stuck, then this episode is for you. We've been sold a lie about having to choose between love and money, purpose and profit. But what if there's another way?
I share some stories from my 12+ years of facilitating money conversations with female business owners.
We explore:
Why we are all a bit illogical or irrational with how we spend our money (and the client experience that opened my eyes to this) How "I can't afford it" rarely means what you think it does Why modesty could be dangerous for your business (and bank account) The surprising things my most successful clients have in common A simple strategy to create a cash influx in your business (that most people completely overlook) Plus, I reveal the money mantras you need to stop saying ASAP if you want to double or triple your earnings.Get ready for some loving but firm real talk about giving yourself permission to earn more.
Grab your 6 keys to Earn Consistent $10K+ Months Blueprint > https://www.hustleandheart.com.au/10k
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If you're in a stage of evolution, expansion and realignment, then don't miss this essential episode. I'm talking about the critical mindset shifts necessary, specifically to build your courage and confidence.
By challenging your thinking and taking bold action, you can create a business that truly aligns with your values and goals and makes great impact in the lives of all around you.
We explore:
Why I care far less than most, about what other people think of me How to discern between your inner knowing, and your fear Common 'wisdom' that hinders business success How to amp up your marketing magnetism through storytelling Practical ways to build your courage tand alignment of your values, words, and actions The two crucial elements that you personally need when you want to scale without burning out Reframing imposter syndrome Identifying and leveraging your natural strengths in businessWant to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it’d be nice…)?
Join me on June 28, for a free masterclass on just this: https://www.hustleandheart.com.au/profit/
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Are you playing too small in your business? Today, I'm questioning everything that you might believe about modesty and its role in holding you back from all you're capable of.
As Maya Angelou said, "Modesty is dangerous. It's a learned affectation."
For far too long, we've been conditioned to believe that being meek, humble and modest are virtues. But guess what? That's just propaganda designed to keep the status quo intact and prevent you from unleashing your power.
In this episode, I'm ripping off the shackles of modesty myth and inviting you to embrace your greatness, unapologetically. Because when you continually downplay your achievements, fail to advocate for yourself, and argue against your best interested, nobody wins.
We explore:
How modesty is a learned behavior and dangerous affectation that keeps you playing small in your business. How we've been conditioned to believe modesty and humility are virtues, but this propaganda maintains the status quo and prevents you from unleashing your true power. Why so many people have an uneasy relationship with power and how to reframe your relationship towards a new paradigm of collaborative, community-focused power that creates win-wins. The value of 'difficult' emotions such as jealousy, to spotlight what you crave, and prepare to **** some people off - because unleashing your boldness is a radical act that will inevitably ruffle feathers.If you're ready to throw off the shackles of modesty and design a life of massive impact and income without compromising your values, join me at the Vision Unbound Retreat this October. It's a powerful container for visioning your biggest, boldest future. Spots are limited, and the earlier you book, the better your price.
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In this episode, I'm joined by my friend and copy coach Belinda Weaver, as we dive deep into the evolution of our identity as business owners, how to evolve your marketing so that it keeps attracting your ideal clients, and why growth requires letting go – so you can catapult forward.
We explore how to get comfortable with controversy, stop letting fear of trolling stop you, embracing change, and standing firm in your values as you evolve your business into an authentic expression of who you are.
You'll learn:
What's changed in marketing – what's working right now, and the common trap that most owners fall into, that while kill your marketing effectiveness. Diagnosing the issue if your marketing keeps attracting wrong-fit clients. How to overcome the fear of judgement when marketing your business online – plus the secret to overcoming intense self-consciousness. How to work WITH your vulnerability, not against it. The importance of having a growth mindset that allows you to try on new versions of your identity instead of staying stuck. The importance of having mentors, especially when you're feeling stuck, scared, or overwhelmed with decisions. Why everything you were taught about 'staying the course' is likely wrong – and why flexibility and openness is increasingly important. Our business retreat in Joshua Tree, California – and how embracing 'selfish' has changed everything for both of us.If you're ready to see the bigger vision for yourself and your business, you're going to love our upcoming retreat in Joshua Tree, this coming October. Join us at the Vision Unbound Retreat this October. Spots are limited, and the earlier you book, the better your price.
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In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line.
I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such an easy fix! Having a VIP or premium upgrade is an opportunity to seriously increase your profits without a ton of extra work. Even something as simple as adding a one-on-one coaching session can work wonders.
But be careful not to overstuff that premium offer either. I've seen way too many overwhelming, megalithic programs that just leave people feeling paralysed. When that happens, they don't take action and you both miss out on the transformation.
You'll learn:
How to add a premium high-ticket offer without overstuffing it. The biggest myth about pricing your offerings and how it hurts your profits. Creating an introductory paid offer to warm people up. How to keep believing in and promoting your offers, even when sales dipThere's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way!
Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!
In this video training, you’ll learn:
7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program -
In this episode, I'm dishing all the juicy details on what's really working for successful online launches in 2024 (because what flew in 2023 is simply doesn't work now).
I cover the major shifts we're seeing, like how we're all drowning in too much digital info these days. Virtual summits and bundles were great for list building, but they ended up overwhelming our audiences with way too many emails and trainings from people they didn't even know!
So what's the solution? I'm breaking down the best and most effective trends that are making online launches more intimate, engaging, user-friendly and sanity-saving right now.
You'll learn:
Audio is huge - create private podcast feeds for your launches so people can listen on the go. Low-cost ($10-50) challenges or events increase actual engagement. Use casual one-to-many videos and emails to build relationships and intimacy. Not all leads are equal - identify and nurture your hottest ones.Whether you're selling courses, coaching, memberships, or any digital offer, this episode will help you launch in a way that deeply resonates in 2024. Struggles with outdated, overwhelming tactics are officially over!
Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!
In this video training, you’ll learn:
7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program -
Want to hear the most out-there, hilarious story of avoiding failure and deep fear of rejection?
In the midst of a less-than-stellar Hustle & Heart program launch, to avoid my deep discomfort and fear of rejection, I went on this bizarro avoidance quest to furnish an entire apartment for a woman fleeing domestic violence. My partner just shook his head as I filled our lounge room to the brim with donated furniture from our local community.
The punchline is that I absolutely KNEW that it was ridiculous procrastination, but I still couldn't stop myself.
Why did I do this? Fear of rejection, my friends. That deep-seated worry about what others think of us. And let me tell you - we ALL feel this from time to time in business. Putting ourselves out there and hearing "no" is never fun. But avoidance just bogs us down without any momentum.
The key is looking that fear straight in the eye. Spell out the worst-case scenario in allll its gory detail. Once you stare it down, it instantly loses power over you. That's how you keep your momentum going toward your big, brilliant dreams.
You'll learn:
Fear of rejection is really just caring about others' opinions - a very human thing. It's the STORIES we tell ourselves that mess us up. Avoiding rejection slams the brakes on your momentum. And momentum is precious! Look your fears directly in the eye to instantly diffuse their intensity. Failures and rejections now? They'll just be hilarious stories later!So go ahead and feel all those scary feelings. Then laugh in their face and keep hustling toward your meaningful work and remarkable life. No lounge rooms full of furniture required!
Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!
In this video training, you’ll learn:
7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program -
Everyone gets spooked by their competition sometimes. But we don't have to! Because the role of powerful, effective branding is to render your competitors irrelevant.
I'm human too, and I've definitely felt that jealousy creep in when I see someone else doing something I had planned. But feeling those ugly emotions and judging ourselves for it? Not helpful, my friend.
You'll learn:
How to not let your competitor fears derail you - instead focusing on your own strong branding. Why your marketing should attract your people and repel those who aren't a fit. To be willing to ruffle feathers and actually say something worth consuming. In this saturated market, there's an opening for brave entrepreneurs with real thoughts to share.Let me know what resonated most with you from this one!
Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!
In this video training, you’ll learn:
7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program -
In this episode, I'm getting super honest and vulnerable about how I started my business back in 2008. Hear the full, behind-the-scenes story - the good, the bad and the ugly.
I share how I went from being "managed out" of a toxic job in magazine publishing to spontaneously starting my own business within a week. Yup, one week! I had no real plan, just a vague idea about wanting freedom and flexibility, and yet within four months, I'd replaced my old salary.
The real reasons why we start businesses are oftentimes negative - job loss, bullying, existential crises. But you don't have to stay stuck in that headspace. Embrace your new radical identity and start painting an exciting future vision.
You'll learn:
Your leap into business IS radical - own that identity shift Mastering the art of daily decision-making to fuel momentum Using past stories to build an inspiring vision, not stay stuck Having some advantages helps, but mindset is everythingThere's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way!
Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!
In this video training, you’ll learn:
7 trends for premium group programs that will impact your industry How to have the audacity to own your expertise What you need to do to step up and start playing a bigger game Why your clients are waiting for you to charge premium fees and how to get started. https://hustleandheart.com.au/future-premium-program -
In the 21st century, it seems that shareholders are the top priority for corporations. But is this true? Is this smart? And is this sustainable?
In this thought-provoking episode, we explore the many nuances of capitalism, business, sustainability, profitability, and sanity.
You'll learn:
The two key lies that we've been told about profits and money Why the QANTAS Airlines debacle has cost far more than just money Whether the role of the founder is still relevant The move from corporate social responsibility, to ESG, to the circular economy Why being obsessed about greenwashing is damaging If we're not lacking budget and we're not lacking evidence, then what are we lacking? Whether or not there's a future for charities Rethinking growth in business.Strap yourself in, because this episode will provoke your thinking, and tuck itself into your brain to marinate on.
Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it’d be nice…)?
Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/
Referenced in this episode:
Dr. Richard Denniss unpacks the three big lies holding women back: https://www.vwt.org.au/richard-denniss-money-power-freedom/
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Every business owner I speak with nowadays is overwhelmed, a little weary or downright burnt out, and ready to simplify, streamline, and work fewer hours. In fact, that's the number one reason why owners seek me out for business coaching: because they want to work fewer hours while increasing their business profits and take-home pay.
So let's do less then, shall we?
In this episode, you'll learn:
Behind-the-scenes of the Leverage Mastermind launch, while Brook is traveling in Europe with her family. How to wrangle your screentime and daily mobile use WITHOUT 'white-knuckling it'. The 111 day work year and 20-hour working week. Whether 'work life' balance is more or less relevant today than 10 years ago. Why distractions, trivial work, and busy work is stressing you out – and how to make the shift into deeper, more meaningful, more profitable work. Why holidays often don't work for owners – and what to do instead. Better boundaries and why energy vampires need to be kept at arm's length. Why a song-writing course that Brook did was so valuable The most valuable activities you can do – and when to do them. What you should NEVER outsource – and why.Want to earn consistent $10K+ months in your business, without working longer hours, without hiring staff or contractors, without spending thousands on social media ads, or getting a huge influx of cash (though it’d be nice…)?
Grab your Blueprint to consistent $10K+ month: https://www.hustleandheart.com.au/10K/
Referenced in this episode:
Racheal Cook's 25-hour work week.
Essentialism, by Greg McKeon
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Every business needs a consistent stream of leads and email subscribers if they're to create steady, or growing, revenue. Leads are the lifeblood of business. Most lead generation strategies are expensive and inefficient, and don't necessarily solve the problem of generating trust in the business.
In this episode, we discuss five invaluable strategies, many of which Brook has been using for 15+ years, to generate a steady stream of inquiries as well as email subscribers, that are qualified, already have trust in the business and – ta dah! – are paid.
Better yet, these five strategies are appropriate for brand-new businesses – in fact, some of these were crucial to growing Brook's business in the early days. And while we don't expect that all five strategies will be appropriate for every business owner, at least one of these strategies can get you paid upfront, while also seeing you paid for years to come, in the form of new clients through your door.
What you'll learn:
What Brook used in the early months of her business which had her making the same money as her old career as a Public Relations consultant, within four months of starting The win-win-win strategy that Brook used right from the start of her business Why trust is so crucial – and how to build it Why being a good egg in business and treating people well will pay dividends Which strategy is really useful to build your brand point-of-difference, develop your ideas and create your densely branded language, while also getting paid The other crucial element needed to ensure that your publicity opportunities translate into new leads and clients. Learn the levers you can pull to increase your earnings and earn consistent $10K+ months. Download your Blueprint to Consistent $10K+ Months: https://www.hustleandheart.com.au/10k/ -
Spending far too much time, energy and money fully developing and building out a comprehensive group program that nobody buys is the biggest mistake that business owners make. Because, I’m the worst case scenario? The owner decides online launches and group programs are not for them, and buries their dream of having a flagship group program to leverage their expertise. In this episode, Brook speaks with her Leverage Mastermind collaborator Simon Kelly, about how to maximize your chance of success by validating your program idea first. You’ll learn: How we make launching far more difficult, expensive, and ineffective than it needs to be The many beneficial byproducts of validating your program idea BEFORE you start creating it. Why working back-to-front is far, far smarter than building your program first How to validate your program idea without looking unprofessional or unconfident in public The unexpected opportunities that happen during launches The ultimate - and only real – validation method for your group program Why it's easier to sell something at a higher price than lower Our favourite paid methods to validate your program idea (plus Brook's biggest mistake with this – what NOT to do) How proactively giving away value first, is also highly useful to validate your ideas An easy way to create strategic lead magnets that move people along the path to purchase Reuse, reduce, recycle – your business assets as well as your marketing Why your ego is a liability and why being a bit embarrassed shows you're doing things right Simon's favourite question to ask potential clients and why it's so valuable for validating your idea, and selling your group program The fast-track email and the two-question survey What you stand to gain by validating your group program idea beyond program participants
If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
Go to > https://HustleandHeart.com.au/leveraged
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Mindset can make or break our business, especially in the wild, wild world of online launches. Not only are there 6,834 decisions to make, but the need to increase your reach and visibility, plus the potential to earn a lot of money, or lose money, in a short amount of time, frequently leads to launch burnout. Which looks like an owner scrapping a launch mid-way through, making bad decisions, or getting sick right after your launch finishes
In this episode, Brook talks with her Leverage Mastermind collaborator, Simon Kelly, about their two favourite topics: online launches and mindset. If you're about to launch an online course, program or membership, you're going to get so much value out of this.
You'll learn:
How to know when you're ready to launch The quick and easy way to know whether or not your thinking is helpful or crappy The most common crappy thinking that will tank your launch - if you let it. Why good ideas are worthless Why people with marginalised identities are at most risk – and why we need you to launch How to approach feelings of failure How you might have the opposite problem that you think you have - AND how you can use this to your advantage. Working with your nerves Winning launch mindsets to tuck into your brain and marinate on Creating out loud, online, in public The purpose of life and being human (we don't like to d*ck around).If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
Go to > https://HustleandHeart.com.au/leveraged
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Burnout is real, it's common, and it's not talked about nearly enough. In this episode, Brook shares having two babies under two, while running a business, working from home, with her partner who is also self-employed. Losing her business mojo for about 18 months was an experience that Brook is keen to share, to help normalise burnout, and to stop other owners falling into it.
In this episode, we discuss:
Brook's juggle managing babies, a busy digital marketing agency, and teaching yoga Why self-care isn't enough How to spot symptoms of burnout Cultivating the critical skills needed to ensure you're looking after yourself when life inevitably gets busy and stressful or when unexpected or tragic things happen Life skills are entrepreneurial skills Why anti-fragility is more useful than resilience Powerful reframes that we ALL need, if we're to scale our business WITHOUT burning out The paradox of hustle and heart.If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
Go to > https://HustleandHeart.com.au/leveraged
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Sustainable businesses are healthy, profitable, resilient, and future-focused. If you've looked at other businesses and tried to reverse engineer how they work, in order to replicate their success, then you're going to love this episode.
We discuss:
The many and varied disasters of other businesses that we don't see – and why you can't reverse engineer another business. Acquring new clients versus retaining existing clients. The most honest – and clarifying – of all business metrics. Two key money metrics that you need to know if you're to build your business sustainability - and stick around long enough to enjoy it! Why it's so important that you do what you say you're going to do. Why systems and processes are about far more than just efficiency – and why they matter. How to reduce your risks and future-proof your business. Why unconscious needs are important to know – and what that's got to do with business sustainability.If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
Go to > https://HustleandHeart.com.au/leveraged
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As a business owner, raising your visibility, growing your audience, attracting publicity, growing your email list: these are all part and parcel of our work. This can be a huge challenge for many owners - not only because there are many ways to build our audience, but because not all visibility works to our communication strengths. (We can't all be good at writing/talking/video/interviewing, etc.)
The other significant frustration is that raising your visibility can be expensive, time-consuming, and ineffective. It's enough to make you give up. (DON'T!)
There is a better way – a way to raise your visibility and grow your audience while also getting paid. This is what I did, especially in the early days of my business, and still do so, today.
We discuss:
My story of my early years of business when I discovered the win-win-win of getting paid to grow my visibility. The various ways that you can get paid to grow your audience. The changing trends of email subscribers and how you don't need to worry so much about unsubscribes. The rise and rise of online classes. How to test and validate your course, program and membership, while getting paid. One of the biggest mistakes I made with course trainings – exactly what I did wrong, so you can learn from my mistakes. Choosing the visibility-raising methods that work best for your communication strengths and your goals.If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
Go to > https://HustleandHeart.com.au/leveraged
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Most business owners are busybusybusy trading their hours for dollars. This gets repetitious and can easily lead to burn out. After all, there's only so many times you can say the same thing with enthusiasm, right?
There's a better way to work: instead of sitting at your desk servicing one client at a time, instead create assets in your business to sell. If you're allergic to hourly and ready to get paid for your expertise, not your time, this episode is for you!
We discuss:
Doing an inventory of our existing assets Common ways to create leverage in your business Pros and cons of different ways of creating leverage The biggest myths and misconceptions about creating leverage How to choose the best way for you to create leverage in your business What I suggest you start with when creating assets to leverageIf you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
Go to > https://HustleandHeart.com.au/leveraged
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Many of us have a complicated relationship with our business. Sometimes, this is an abusive relationship – where we give everything, and get very little in return.
If you're feeling burnt out, anxious, or overwhelmed by constantly thinking about your business, even when you're trying to relax, then this episode is for you.
We discuss:
Creating healthy business boundaries Finding a new approach to people pleasing 'If you love what you do, you'll never work another day in your life' bullshit The dopamine hits of business When your values are weaponised against you Divorcing your self-worth from your productivityIf you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
Go to > https://HustleandHeart.com.au/leveraged
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