Episodios

  • In this week's episode, Cathy Hackl and Lee Kebler give their impressions on the NVIDIA GTC keynote. Cathy and Lee talk about the Game Developers Conference (March 18-22). The NVIDIA Omniverse will stream into the Apple Vision Pro. Plus, AI that can see the world. Cathy and Lee talk about AI in game development after Roblox’s AI announcement. Cathy and Lee touch on VR hardware like XREAL and the PSVR2. They discuss the hardware/content paradigm. Is it all fad or fiction? Listen in to find out. Cathy interviews Monique Ruff-Bell, Chief Program & Strategy Officer at TED.


    Show Notes:

    Game Developers Conference 2024NVIDIA GTC 2024Roblox’s new AI features reduce the time it takes to create avatars and 3D modelsSony Hits Pause on PSVR2 Production as Unsold Inventory Piles UpThis AI robot massaged my back and butt: 5 reasons I'm quitting human masseusesGDC 2024: XREAL Announces XREAL Hub And MoreHow the fashion industry will use Apple’s Vision Pro headset

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  • In this episode, Cathy Hackl records from SXSW. She shares what she’s seen so far. Cathy prepares to give her talk about Spatial Computing and AI wearables on the XR stage. Cathy and Lee discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and regulation news. Is it all fad or fiction?


    Show Notes:

    SXSW: The Age of Spatial Computing & AI Wearables is Here2024 Future Today Institute Tech Trends ReportNintendo versus EmulatorGaming giant EA shutters Seattle-area studio launched by Halo co-creatorEA Embraces AI, Says 60% of Its Game Development Could Be ImpactedEpic Games just got unbanned by Apple — againSpatial Computing InterestBlackwells Capital Calls on Disney to Prioritize Artificial Intelligence, Spatial ComputingSpatial Computing Market Size to Grow USD 1304 Million by 2030 at a CAGR of 13.1%Welcome to the Valley of the Creepy AI Dolls

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  • On the latest episode of TechMagic, Cathy Hackl and Lee Kebler discuss the state of gaming and do a deep dive into why so many layoffs are happening in gaming and tech. They discuss AI’s impact on gaming as well as how AI deepfakes could affect teens. They also talk about AI wearables and spatial computing.


    Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.


    Show Notes:

    SXSW: The Age of Spatial Computing & AI Wearables is HereText to Game: AI made a game from a single image Buzzy VR startup Spatial pivots to gamesDespite Massive Layoffs In Gaming, Media Giants Like Netflix Are Embracing The SectorSony to lay off 900 workers from PlayStation division, or 8% of unit's global workforceTech guru Jaron Lanier: ‘The danger isn’t that AI destroys us. It’s that it drives us insane’Apple Vision Pro 'could allow fans to virtually stand NEXT to Messi'Resurrecting loved ones as AI 'ghosts' could harm your mental healthCopyright Liability On LLMs Should Mostly Fall On The Prompter, Not The ServiceSamsung ring to “simplify everyday wellness”Meta’s big vision for face computers might be better than Apple’sHow Wi-Fi sensing became usable tech

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  • In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, Director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing, and mixed reality.


    During the discussion, Pell shares his journey in the tech industry, starting from the early days of Macintosh and co-founding a software company. He highlights his contributions to innovations such as inventing the PDF and Acrobat at Adobe. He then shares his thoughts on the creative potential of AI, particularly in enabling people to achieve tasks they couldn't before. He discusses how tools like Microsoft Copilot assist users in various tasks and workflow, how AI tools are accelerating the prototyping process, and his prediction for a shift towards ambient computing, where technology seamlessly integrates into the environment.


    We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  


    At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  

    With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 



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  • In this week's episode, Cathy and Lee talk about the AI, spatial computing, and tech hype cycles. Cathy thinks spatial computing is in the Innovation Trigger section of the chart. Cathy gives her first impressions of the Humane AI Pin. Lee visits Super Nintendo World in LA. Cathy and Lee discuss layoffs at Nike and discuss companies that created virtual studios.


    Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.


    Show Notes:

    8 TED Talks To Help You Prepare for The Era Of AI-Driven Spatial ComputingGoogle Lays Off Thousands More Employees Despite Record Profits One Year After Laying off 12,000 Employees As Workers Begin Worrying AI is Slowly Replacing ThemNike lays off tech leaders as company cuts costsLG-Made Quest Pro 2 Will Reportedly Ship In H1 2025Apple Ponders Whether to Develop Smart Glasses, Fitness RingThe First TV SeriesA woman is marrying an AI hologram, ushering in a weird new era for human-robot relationshipsHybrid couple - Alicia FramisYour fingerprints can be recreated from the sounds made when you swipe on a touchscreen — Chinese and US researchers show new side channel can reproduce fingerprints to enable attacks | Tom's Hardware (tomshardware.com)

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  • On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, the Chief Operating Officer at Unstoppable Domains to discuss the future of business and the role of AI within it.  


    During the conversation, they talked about the potential of AI to transform industries, the importance of technologies like the blockchain in ensuring authenticity and trust, and the significance of women's involvement in shaping the AI landscape. Carter also discusses her book, "The Tiger and the Rabbit," which explores the intersection of AI, the metaverse, and Web3 and the importance of forming agile "rabbit teams" to drive innovation and the potential for AI to enhance personalization. 


    We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  


    At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web.  We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  

    With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow.  Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 


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  • In this episode, Cathy and Lee talk about the types of robots they want to see after Lee sees a trash-filtering robot during his travels. Cathy announced the pre-order of her 5th book, Spatial Computing An AI-Driven Business Revolution with Irena Cronin. Cathy and Lee segway to the Apple Vision Pro and Meta Quest 3 hardware. Cathy and Lee talk about Sora, Gen AI text to video. Lee fights with his ChatGPT. The hosts end with the future of amusement parks and entertainment.


    Show Notes:

    Spatial Computing: An AI-driven Business Revolution is announcedMark Z’s personal video response to the AVPMeta's CTO calls its AR glasses prototype "the most advanced thing we've ever produced as a species"Meta’s big vision for face computers might be better than Apple’sTikTok’s native app arrives for the Vision ProApple Arcade takes players into a new dimension with spatial gamingSora Gen AI Video is hereInteractive 'Dungeons & Dragons' theatre show to premiere in New YorkNTU develops thinner-than-hair stretchable tech to mind-control robots

    Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.


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  • From shaping consumer experiences to revolutionizing the ad creation processes, the integration of generative AI into advertising is slowly reshaping the industry as we know it. 


    On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Corporate Vice President Kya Sainsbury-Carter to discuss Microsoft's journey in leveraging AI to enhance advertising experiences for consumers, advertisers, and publishers. 


    At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web.  We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  


    With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow.  Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 


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  • In this week's episode, Cathy and Lee recap the Super Bowl and the tech they noticed during the show. Lee finally got to demo the Apple Vision Pro and they discussed the use of AI on the device, as well as how it compares to the Meta Quest 3. Cathy and Lee talk about Disney’s $1.5 billion stake in Epic Games.


    Later in the episode, Cathy interviews Nic Hill, Co-Founder and Head of Interactive at Sawhorse Productions.


    Producer Lily Snyder brings you the Dispatch from the Fringe. 


    Cathy introduces AIQ, a limited-run podcast presented by Microsoft that aims to help professionals level up their AI knowledge.


    Come for the tech, stay for the magic.


    Show Notes:

    Cathy’s HBR Article: How Early Adopter Companies Are Thinking About the Apple Vision ProFCC declares AI-generated voices in robocalls are illegalThe FTC isn’t too happy with Microsoft’s Activision Blizzard layoffsBrilliant Labs’s Frame glasses serve as multimodal AI assistantDisney to take $1.5 billion stake in Epic Games, maker of FortniteAI Companies Take Hit as Judge Says Artists Have “Public Interest” In Pursuing LawsuitsSNL New Game SkitHow virtual power plants are shaping tomorrow’s energy systemNic Hill on LinkedIn

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  • Introducing AIQ Presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl dedicated to leveling up your IQ around all things Artificial Intelligence. 


    Over the next four weeks, the series will focus on Generative AI. What is it, how can brands use it to their advantage, and what pitfalls should they avoid? 


    In episode one, Hackl sits down with Jenny Nicholson, ECD and Creative Strategist at Queen of Swords who shares how to get started with AI, why you should look at curiosity more than fear, and how you can start thinking about GPTs. 


    We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  


    At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  


    With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 


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  • In this week's episode, Cathy announces the launch of her new company, Spatial Dynamics. Cathy talks about her experience with the Apple Vision Pro and shares her first reactions to the Vision Pro apps. In other news, Roblox is introducing AI for real-time chat translations, the biggest female streamer on Twitch, Pokimane, is leaving the platform, and Palworld is quickly becoming a best-selling independent game on Game Pass. They segway into AI news and discuss The New York Times creating an AI division. 


    Join us back on the feed this Friday for the first episode of AIQ, a brand-new limited series hosted by Cathy Hackl, which will help level up your knowledge when it comes to all things AI. Presented by Microsoft Advertising


    Show Notes:

    Roblox introduces AI-powered real-time chat translationsPalworld best selling 3rd party game on Games PassPokimane leaves TwitchApple might be buying an AI startupNY Times explores AI teamAI in product placement

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  • In this episode, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. They segway into AI with talks of Taylor Swift deepfakes and possible legislation to protect against deepfakes. They also discuss robots and haptics and why “personas”, a reflection of you, works for a 3D presence.


    Producer Lily Snyder brings you the Dispatch from the Fringe. 


    Come for the tech, stay for the magic.


    Show Notes:

    Taylor Swift deepfakes spark calls in Congress for new legislationThe Tremendous Yet Troubled State of Gaming in 2024Robot avatar lets people see and feel things remotely through VRHow TikTok created a new accent – and why it might be the future of EnglishYour Satellite Needs a Tow? Call the Semi Trucks of Space

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  • In this episode, Cathy and Lee talk about the change in work culture with Millenials and Gen Z. 


    Cathy talks about her experience ordering the Apple Vision Pro. The best-selling game of 2023 was Hogwarts Legacy. Minecraft partnered with Planet Earth for education. Walmart closed its R&D unit, Store No. 8. Producer Lily Snyder brings you the Dispatch from the Fringe.


    Show Notes:

    Cathy’s experience pre-ordering the Apple Vision ProWhat is Spatial Computing? (by Cathy Hackl)YouTube and Spotify Won’t Launch Apple Vision Pro Apps, Joining NetflixBofA upgrades Apple stock to Buy citing Vision Pro and generative AI as growth catalystsLas Vegas Could be Game for Atari-Themed Casino Resort - Casino.orgGamechangers, trends, and concerns — how AI is dominating the tech space | WatchFor the first time since 2008, the best-selling game wasn’t ‘Call of Duty’ or a Rockstar Games titleExperience Planet Earth III with Minecraft | Minecraft EducationWSJ News Exclusive | Walmart Closes Store No. 8 Innovation UnitAlex Kipman’s new company: AnalogWhat is Nightshade?

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  • Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 14th episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming. This week Cathy is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast.


    In this episode Lee and producer, Lily Snyder, host the show. Lee and Lily reminisce about Palm Pilots and tech gadgets before smartphones and discuss devices like the Rabbit R1. Lee and Lily talk about Apple Vision Pro updates. Apple released an advanced multimodal system called Ferret, which excels beyond Chat GPT-4 in computer vision tasks.


    Show Notes:

    Davos World Economic ForumThe 7 Most Important AI Gadgets You Need to Know AboutApple says its Vision Pro is ‘spatial computing,’ not VR‘Rec Room’ to Roll Out Full-body Avatars in MarchHow Apple’s New AI Shakes Up the AI World by Seeing What GPT-4 MissesUNIVERSITY ENROLLING AI-POWERED "STUDENTS" WHO WILL TURN IN ASSIGNMENTS, PARTICIPATE IN CLASS DISCUSSIONSUK's antitrust agency is going to put the screws to US big tech in 2024AI to Make the Metaverse Relevant Again, CES 2024Tween taste is expensive these days. Blame social media.ZooGears TheButter — a "piano" for dogsFlappie AI cat door

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  • This episode is all about the Apple Vision Pro!


    The Vision Pro is set to launch on February 2, 2024. Cathy and Lee are spatial computing veterans. They discuss the impact of this spatial computing launch news and how Apple won CES without even being on the ground at the event. They discuss the opportunities that lay ahead for professionals in the new era of spatial computing. 


    Cathy and Lee segway into discussing more tech layoffs in gaming. Then they talk about AI, fair use, and journalism. Elvis Presley returns as a hologram. Walmart and Unity’s partnership brings physical goods to games. 


    Show Notes:

    AI Is A Critical Building Block For Spatial ComputingApple Vision Pro available in the U.S. on February 2CES 2024This AI stock trader engaged in insider trading — despite being instructed not to – and lied about itA New Kind of AI Copy Can Fully Replicate Famous People. The Law Is Powerless.Elvis Presley is coming back with the help of holographic projectionsWalmart and Unity team up to bring immersive commerce for physical goods to gamesMedia Executives Covett Games, But Are Ill Suited to Run Them (Andrew Rosen) This E-tongue mimicks human taste and recommends wine with different foods

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  • TechMagic starts off the year with an inspiring interview to help you get your creative endeavors started in 2024.


    Hackl interviews Jeffery B. Madoff, author of Creative Careers: Making a Living with Your Ideas. Creatives can control their careers whether inside corporate America or launching something new in 2024. Get inspired with great ideas and creativity in the new year. 


    Jeffery Madoff is an Adjunct Professor at Parsons School of Design, keynote speaker, playwright, and producer.


    Come for the tech, stay for the magic.



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  • On this week's episode, Hackl and Kebler talk about Murderbot Diaries, a Hugo Award-winning sci-fi book series. Hackl and Kebler discuss the Figma Adobe merger failure. Hackl and Kebler talk about  Marriott Bonvoy Land in Fortnite and Asgard’s Wrath 2 in VR. OpenAI suspends ByteDance’s account. Kebler tries to break ChatGPT 4. Hackl and Kebler discuss Epic, Meta, and Unity joining the Alliance for OpenUSD. 


    Hackl interviews Nick Vinckier, Director of Corporate Innovation at Chalhoub Group.


    Producer Lily Snyder brings you the Dispatch from the Fringe.


    Show Notes:

    Apple is adapting the Hugo Award-winning sci-fi book series MurderbotFigma and Adobe are abandoning our proposed mergerFortnite’s Marriott Bonvoy Land is a ghost town of video game sadnessVR’s killer app has finally arrived” - IGN gave it a perfect score and called it a masterpieceOpenAI suspends ByteDance’s account after it used GPT to train its own AI model.Alliance for OpenUSD Unveils Roadmap for Core USD Specification and Ecosystem CollaborationNick Vinckier on LinkedInThe hottest new climate technology is bricks

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  • On this week's episode, the EU becomes the first governing power to enact laws around artificial intelligence. 


    Next, Hackl and Kebler discuss an article in the NY Times that focused on using AI to talk to the dead. Hackl talks about the benefits of AI for historical preservation. Also, ‘Tis the Season for Gaming and VR, as Hackl and Kebler discuss the success of the Fortnite x Lego collab and how the Meta Quests outsold AirPods on Amazon’s Black Friday sales. 


    Hackl interviews Dr. Lydia Kostopoulos, founder of Abundance Studio. Kostopoulos is a strategy and emerging technology advisor. 


    Producer Lily Snyder brings you the Dispatch from the Fringe.


    Show Notes:

    EU Reaches Agreement on New “AI Act”: The World’s First Comprehensive AI LawUsing A.I. to Talk to the DeadAI Can Reshape the Physical World—If We Regulate It ProperlyFortnite x Lego Official Launch TrailerWould you believe a VR headset outsold AirPods during Black Friday? It happenedDr. Lydia Kostopoulos on LinkedInLatinas pioneras en la IA: dando forma al futuro, un algoritmo a la vezWant to Trick an LLM? Try Asking It Nicely or Use Argentinian SpanishDLD Conference in Munich

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  • In this episode, Hackl and Kebler talk about games, musical avatars, and the ecological impact of generative AI.


    The musical group, Kiss, retires to leave the music to their avatars. Hackl shouts out Future Chicken, a game developed by Catherine Winder and Annabel Slaight. Kebler discusses the environmental impact of generative AI prompts from MIT. Hackl and Kebler segway into the Eminem Fortnite concert. 


    Hackl interviews Irena Cronin, Co-Founder & SVP of Product at DADOS Technology.


    Producer Lily Snyder brings you the Dispatch from the Fringe.


    Show Notes:

    Kiss say farewell to live touring, become first US band to go virtual and become digital avatarsKids Want Digital Currency And Subscriptions More Than New Games This XmasThe Game Awards trailer gets us hyped for the games of 2024Fortnite’s Eminem concert teased the future of the gameA former Lucasfilm exec created this time-traveling chicken to help kids cope with climate changeMaking an image with generative AI uses as much energy as charging your phoneIrena Cronin on LinkedInWho wants to farm potatoes in the metaverse? Exploring Roblox’s corporate hell-worlds

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  • In this episode, Hackl and Kebler talk about a possible Lego x Fortnite launch, Fortnite partnering with Oakley, Fortnite Creative and the importance of thumbnails. They also discuss gesture technology, like the early “slide to unlock” to today’s double tap on the Apple Watch. Hackl gives her reaction to the Vario XR 4 and they discuss the spatial computing sessions at AWS re:Invent event. Kebler and Hackl talk about an article from The Guardian that talks about women in AI, and Cathy wishes for more Godmothers of AI.


    Hackl interviews Zoe Scaman, founder of Bodacious on gaming, Gen Alpha, and the multiplayer brand.


    Show Notes:

    Everything you need to know about the Lego x Fortnite collabVarjo XR-4 Promises Mixed Reality "Practically Indistinguishable From Natural Sight"Will Hand Gestures Replace Touchscreens and Keyboards?Most advanced virtual and mixed reality headsets for professionals – VarjoFinnish startup Varjo launches new $3,990 mixed-reality headset to take on Apple, MicrosoftAWS re:InventSave the Date: Spatial Computing at AWS re:Invent 2023Where are all the ‘godmothers’ of AI? Women’s voices are not being heard

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