Episodios
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Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.
Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.
Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.
Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.
Host:
Lynn Dornblaser, Client Advisor, Mintel.
Guests:
BJ Pichman, Principal Consultant, Mintel Consulting.
Lisa Dubina, Associate Director for Culture and Identity, Mintel.
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In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.
Download our FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry.
Head over to Mintel’s LinkedIn to share your take on the future of branded travel cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.
Guest:
Anthony Merola, Head of Proprietary Products for Citi Branded Cards.
Timestamps:
(00:00) Introduction to Citi and the travel credit card landscape
(02:57) Citi's vision and how it relates to product development
(07:17) What gave rise to travel credit cards
(09:49) Brand cards refresh - how did it go
(12:07) The branding of Citi Strata Premier
(21:40) Impact of inflation on consumer spending
(23:30) Looking ahead: Innovations and customer engagement
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Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.
Learn more about our Gen X and Seniors (65+) research and buy a report here.
Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here.
Host:
Lynn Dornblaser, Client Advisor, Mintel.
Guest:
Jonny Forsyth, Senior Director, Mintel Food & Drink.
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Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.
Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.
Head over to Mintel’s LinkedIn to share your take on consumer sustainability, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.
Guest:
Richard Cope, Senior Trends Consultant, Mintel Consulting.
Timestamps:
(00:00) Introduction to sustainability trends
(03:08) Consumer engagement with climate Change
(05:55) Global perspectives on climate change
(09:20) Demographics and climate engagement
(11:32) Skepticism and corporate responsibility
(13:47) The Value-Action gap in sustainability
(17:10) Emerging sustainable behaviors
(21:08) Health and sustainability intersection
(25:19) Brand strategies for sustainability
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In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
Guest:
Krista Phillips, CMO for Consumer Lending, Wells Fargo.
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Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.
Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Lynn Dornblaser, Principal Consultant, Mintel Consulting.
Guest:
Jonny Forsyth, Senior Director, Mintel Food & Drink.
Timestamps:
(00:00) Introduction
(01:05) Importance of innovation in FMCG
(02:25) Decline of true innovation in the industry
(08:20) Impact of the economic downturn on innovation
(11:08) Rise of private label brands
(15:36) Need for big brands to innovate faster
(17:41) Embracing digital technology for innovation
(19:06) Understanding consumer needs and using data and AI
(21:28) Should brands focus on their core business or work on innovation
(25:47) Conclusion and key takeaways
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Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.
Timestamps:
(00:00) Introduction and Advertising Spend for Paris 2024 Olympics
(04:38) The Impact of the Olympics on Fitness Trends
(10:54) Marketing Strategies During the Games
(19:19) The Merging of Pop Culture and Sports
(22:51) The Role of TikTok in Engaging Gen Z
(28:31) Key takeaways
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.
Diana Kelter, Associate Director, Mintel Trends, North America.
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Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence.
Timestamps:
(00:03) Introduction
(01:21) Discussion on Clean Label and consumer understanding
(04:40) NutriScore and its adoption
(06:52) WHO study on Ultra-Processed Foods
(08:45) Convenience and affordability as purchase drivers
(11:12) Industry response to Ultra-Processed Foods
(13:44) Regulatory challenges for the food industry
(15:33) Varying demographic perception to Ultra-Processed Foods
(18:03) What do young consumers think
(22:05) Key takeaways
Host:
Lynn Dornblaser, Principal Consultant, Mintel Consulting.
Guests:
David Jago, Principal Consultant, Mintel Consulting.
Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.
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Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel Store to explore all our research on the European Leisure market.
Timestamps:
(00:03) Introduction by Andrew McDougall
(01:18) General trends in consumer behaviour during Euro 2024
(04:40) German consumer behaviour and cultural influences
(06:58) Impact on the travel industry in Germany and the UK
(09:49) UK travel and hospitality industry reactions
(13:17) Influence on technology and retail sectors
(20:12) Brand campaigns about Euro 2024 that energise consumers
(26:10) Engaging consumers using social media during sporting events
(28:55) Opportunities for brands to engage with women during sporting events
(31:54) Takeaways
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.
Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.
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Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.
Timestamps:
(00:00) Intro
(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI
(11:42) Risks of adopting new technology earlier than planned
(13:13) How should businesses devise an AI strategy
(19:40) Use cases and how AI supercharges experts in market research
(26:58) Using AI to create better models and analysis
(33:03) Evolution of AI in market research in the near future
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
Ben Arnold, Global Head of Data Science, Mintel.
Jason Thomson, SVP of Innovation, Mintel.
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Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.
Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.
Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.
Host:
Lynn Dornblaser, Principal Consultant, Mintel Consulting.
Guests:
Ema Lazic, Consultant, Mintel Consulting.
Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.
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Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics.
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guest:
Clotilde Drape, Global Beauty Analyst, Mintel.
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Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions.
Host:
Lynn Dornblaser, Principal Consultant, Mintel Consulting.
Guests:
Melanie Bartelme, Associate Director, Mintel Food and Drink.
Michele Golden, Director, Mintel Consulting.
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Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel Store to explore all our health and well-being research and buy a report today.
Host:
Lynn Dornblaser, Principal Consultant, Mintel Consulting.
Guests:
Diana Kelter, Associate Director, Consumer Trends.
Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.
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Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel Store to explore all our technology research and buy a report today.
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US.
Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.
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Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!
Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Guests:
Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.
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Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!
Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Lynn Dornblaser, Principal Consultant, Mintel Consulting.
Guests:
Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.
Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia
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Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.
Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Diana Kelter, Associate Director, Mintel Trends, North America.
Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.
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Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel's products and solutions, browse our technology market research and buy a report today by visiting the Mintel Store.
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Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the conversation to find out how our experts think plant-based products will fare in the future.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Browse all our vegan and plant-based market research and buy a report today by visiting the Mintel Store.
Host:
Elysha Young, Associate Director, Mintel Trends, APAC.
Guests:
Alice Pilkington, Senior Global Food and Drink Analyst, Mintel Food and Drink.
Megan Stanton, Associate Director South APAC, Food and Drink and Purchase Intelligence Insights.
Dr. Simon Eassom, Executive Director, Food Frontier.
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