Episodios
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Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch.
From landing page builders and email marketing platforms to payment gateways and course hosting solutions, I’ll walk through the must-have tech that will streamline your launch and save you a ton of headaches. I’ll also share tips on how to integrate these tools for an automated, hassle-free experience that allows you to focus on delivering value to your students.
Whether you’re a first-time course creator or looking to level up your systems, this episode will give you the toolkit to launch with confidence!
Links mentioned:
MailerLite - email marketing
LeadPages - landing page builder
ThriveCart - payment processing
Sales Page in a Day - write your own sales page copy
20 Minute emails - write your own sales and nurture sequencesSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much.
I’ll break down the key reasons why this strategy is unpredictable and why you don’t have as much control over your audience as you might think. From algorithm changes to account hacks, social media is a place where you’re always at the mercy of something external. I’ll also talk about the importance of diversifying your marketing and using strategies that you own and control, like email marketing and paid advertising, so you’re not putting all your eggs in one fragile social media basket.
Tune in to learn how to layer your marketing strategies for more predictable outcomes, and why social media should be just one piece of the puzzle—not the whole thing.
Tech mentioned:
MailerLite - email marketing software
LeadPages - landing page creatorSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
¿Faltan episodios?
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Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk.
You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the number one most effective marketing tactic is and more.
Tune in to listen 🎧
Find more about Catharine on her website:
www.zjooshyoursocials.com.au
Join her Facebook group hereSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from validating your idea, structuring your content, pricing strategies, and building a solid launch plan. If you’re ready to turn your idea into a course that sells, this episode is your step-by-step guide to making it happen!
Links:
Lean Podcast Launch Method
Free Facebook Ads MasterclassSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this one’s for you. We’ll dive into custom audiences, lookalikes, and some cool tricks to get your ads in front of the right people—so you’re not just spinning your wheels. Let’s make sure your budget is working harder (and smarter), and help you get those results you’ve been looking for!
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Facebook Ads Prep School - what to KNOW and DO before you spend a cent on adsSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business.
We dive into the importance of developing a strong sales mindset, using storytelling to attract clients, and embracing connection-based selling techniques.
Stacey also shares how understanding your audience through psychographics—not just demographics—can transform your sales approach. Plus, we discuss common sales mistakes small businesses make and how to avoid them.
If you’re looking to optimise your sales process and boost your business, this episode is packed with actionable insights!
Find out more about Stacey: staceywalker.com.auSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targeted traffic and harnessing the power of freebies, I’ll break down the essential elements that fuel sustainable business growth. Plus, I’ll discuss how to create a customer journey that builds trust, loyalty, and long-term success.
Tune in to listen
Join my upcoming New School of Marketing Business Club Call for FREE!
https://biancavanmeeuwen.lpages.co/club-trial/
Drive traffic and be seen by using paid traffic. Get started with the Client Attraction Code for just AUD$55Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation.
Social media platforms offer more than just brand visibility—they can be a consistent source of high-quality leads when approached strategically. I’ll explore the best practices for choosing the right platforms, crafting compelling content, and utilising paid ads to attract and convert your ideal audience.
Whether you're just starting or looking to enhance your social media strategy, this episode provides actionable insights to help you turn your social presence into a lead generation engine.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales.
Whether you're just starting with paid advertising or looking to refine your current strategy, this episode breaks down the four key stages of the funnel: attraction, lead generation, launch event, and open cart.
You'll learn how to guide potential customers through a seamless journey from awareness to purchase, using targeted ads at every step. Tune in to discover how the 4-ad stack method can transform your advertising efforts and boost your sales.
If you want to go deeper into this, sign up for my free upcoming masterclass:
https://www.biancamckenzie.com/masterclassSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified approach to marketing that combines social media with other more predictable strategies. Learn how to enhance your organic content with paid advertising and why focusing on quality over quantity offers better results. If you're ready to move beyond the hamster wheel of content creation and achieve more stable and successful outcomes, this episode is a must-listen. Tune in to discover how to create a balanced marketing strategy that leverages the best of all worlds.
I would also like to invite you to register for my upcoming LIVE masterclass where I show you my 4-ad-stack method to sell more of your online courses with meta ads. You can register here.
And the resource mentioned in this episode is the Invisible Ad Funnel, which you can start yourself for just $25.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation.
From the power of personalised content and interactive tools to the strong-hold of video marketing and the precision of Meta advertising.
Whether you're a seasoned marketer or just starting out in business, this episode will help you with your lead generation and marketing efforts.
I would also like to invite you to register for my upcoming LIVE masterclass where I show you my 4-ad-stack method to sell more of your online courses with meta ads. You can register here.
And the resource mentioned in this episode is the Invisible Ad Funnel, which you can start yourself for just $25.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
If you’ve been struggling to turn your leads into paying customers, this episode is for you.
I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and techniques to improve each stage of your funnel to get better results.
The first step is to know where you're at right now, so let's go on a detective mission and analyse your results before knowing what to change and optimise.
Tune in now
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I'm hosting a FREE Live Masterclass on 1 August at 10.30am AEST.
Join 'Sell (more of) your Online Course with Meta Ads' right here.
Learn my 4-ad stack method to attract leads and amplify your online course salesThis free training is for you if:
You want to sell more of your online course or membership but you're not attracting new leads!You're struggling to get in front of and attract more of your ideal clients to buy your courseYou're absolutely ready to serve more people and turn your new leads into sales over and overRegister here
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts.
In today's episode I'm going to talk about sales funnels and break it down step-by-step for you. You'll walk away with knowing what sales funnel is and how to create one that converts for you business.
Let's dive in
Find out more about SEO - https://therecipeforseosuccess.com/
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I'm hosting a FREE Live Masterclass on 1 August at 10.30am AEST.
Join 'Sell (more of) your Online Course with Meta Ads' right here.
Learn my 4-ad stack method to attract leads and amplify your online course salesThis free training is for you if:
You want to sell more of your online course or membership but you're not attracting new leads!You're struggling to get in front of and attract more of your ideal clients to buy your courseYou're absolutely ready to serve more people and turn your new leads into sales over and overRegister here
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like.
There are usually two issues at play, and they go hand in hand. So I'll be focusing on these two main issues: traffic and conversion. Understanding these can make a huge difference in your sales. So, let's get started!
Show notes:
Find out more about SEO - https://therecipeforseosuccess.com/
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I'm hosting a FREE Live Masterclass on 1 August at 10.30am AEST.
Join 'Sell (more of) your Online Course with Meta Ads' right here.
Learn my 4-ad stack method to attract leads and amplify your online course salesThis free training is for you if:
You want to sell more of your online course or membership but you're not attracting new leads!You're struggling to get in front of and attract more of your ideal clients to buy your courseYou're absolutely ready to serve more people and turn your new leads into sales over and overRegister here
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference.
It was an incredible experience to have so many talented speakers on stage and so witness so many connections being formed in the room.
Many of us shared a similar message on stage, which was really beautiful to see as it was unplanned but obviously it's something that so many of us needed to hear.
Please tune in to hear what I delivered on stage and I'd love to hear what you thought and what your key take-way was. Feel free to DM me on Instagram with your thoughts.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast.
So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we have our fundamentals covered and we’re not trying to get too far ahead of ourselves with advanced marketing strategies.
Let’s be frank. Advanced strategies aren’t going to work if your basic ones aren’t in place.
It’s very important to have your foundations in place to build up your business, to grow it and then scale it. Without a strong foundation your business will collapse and you’ll be starting again. This isn’t always a bad thing, because you’ll have data to look back at so that you can make better decisions next time but how much better is it when you’re not starting all over again?
So, the basics of marketing start by understanding what marketing is and what the main point of it is for your business. For most businesses this is to identify, attract and retain customers.
With that in mind, let’s look at the 5 key steps you need to nail before you try anything more advanced.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?
Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't.
Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to run ads and what they will do for your business.
Tune in 🎧Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online.
In this week's episode I'm talking about lead magnets, what they are and how you can use them in your business to attract leads and grow your business.
Tune in to find out more 🎧
The link mentioned in this podcast episode is for my free masterclass where I teach you my 4-ad stack method to sell more of your online course with Facebook & Instagram ads. You can sign up here: https://www.biancamckenzie.com/masterclassSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today.
If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode.
Tune in to why you should never believe these 5 things about Facebook ads.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... -
This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must.
We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand.
If you feel like your business is lacking something, tune in today.
Connect with Jacqui:
https://whitedeer.com.au/Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ... - Mostrar más
