Episodios
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FAST growth has slowed dramatically in the last six months. In this interview with Wurl’s VP of Sales and Partnerships, we discuss why and how to jump-start the industry’s growth.
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New data shows that Baby Boomers are on board with digital media and TV technology and, despite their advertising reluctance, are worth pursuing, even over the preferred Gen-Z audience.
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How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key.
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The crowded TV OS market has another consumer-facing brand. Whale TV’s marketing head explained the name change and how the OS differed from the competition.
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During the Olympics and Euros, Yospace stitched 10 billion one-to-one targeted ads into live sports streams. Yospace’s head of marketing explains how the company got it done.
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Vizio’s WatchFree+ is the engine powering the company’s transformation into a service business. The company’s Group VP explains why the FAST service is expanding outside Vizio Smart TVs.
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Disney’s TV strategy is confusing in many ways. This week, we look at three issues: zombie subscribers, password-sharing curbs, and flexibility with traditional pay TV operators.
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Comparing Vizio vs. Roku in Q2 2024 shows Roku extended its lead in terms of active accounts. However, Vizio is catching up fast in the important areas of ARPU and engagement.
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SVOD grew its share of US home entertainment spending in Q2 2024 by a massive 7%. It took all its share gains from MVPD and vMVPDs, but they still dominate spending.
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Fubo’s sports-oriented vMVPD has consistently delivered solid growth since its launch. So, why does it think Venu Sports, the Disney-Fox-WD Discovery sports JV, is such a huge threat? With Brett Sappington of Sappington Media.
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Fishtank used Livepeer’s blockchain-powered network to let the audience pay to participate in its live reality show. The model helped create a multi-million-dollar franchise.
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Younger viewers have dumped TV for short-form video, which is a problem for Hollywood. It doesn’t understand the short-form medium and is losing badly to those that do.
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How did Curiosity Stream achieve profitability? The company’s President and CEO explained that an advanced distribution strategy is essential and that GenAI is part of its future.
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The incoming New Paramount CEO thinks the ultimate bundle is what viewers and service providers want. But is the market really crying out for a “one stop-shop with a nice EPG”?
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Akta has just integrated its video platform with Google’s Gemini. In this interview, Akta’s Chairman explains how editors use the solution to cut summary clip creation by 90%.
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SVOD providers try to avoid customers who come for one show and then cancel. But Magid’s EVP of Global Media says a large group of high churners are worth chasing.
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Comscore says that Roku OS delivers three times more connected TV viewing hours than Amazon and that The Roku Channel dominates FAST linear viewing. But other data raises doubts
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vMVPDs face the same fate as cable TV and growth is already slowing. FASTs could be partially responsible for the slowdown but could also offer the industry a way forward.
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The foundation of the FAST industry is technology that creates linear channels from on-demand and live video. This week, I interview the CEO of Frequency, one of the leading providers of this technology.
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The FAST market has been experiencing hyper-growth for four years, so it's time for a FAST reality check. I look at growth and profitability to find out, as well as which channels are the most popular.
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