Episodios
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In this podcast episode, Wolfgang Straßburger, the founder and CEO of Onemedia Consulting and Molequle, discusses with Jochen Tham, Head of Digital Customer Experience at Carl Zeiss Medical Technology how technology is changing the medtech sector and the importance of zoologists in marketing. Jochen shares his journey from being a zoologist to working in sales and marketing in the medtech industry. Furthermore he emphasizes the need for marketers to have a background in sales to understand customer needs and provide excellent customer experiences. He also highlights the role of technology, such as marketing automation and AI, in transforming the customer journey and improving customer experiences. However, he cautions that the implementation of AI in marketing is still in its early stages and requires a solid foundation in data and technology.
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