Episodios
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There are two sales objections you should never accept.
Not because they’re not valid but because there’s proof of higher close rates when you don’t accept them.
They also happen to be the two strongest challenges to your own belief as a salesperson—and as a salesperson, what’s your number one priority?
Never be outsold!
Today on The People Over Profit Podcast, I’ll share:
✅ What the two objections are (+ why you hear them)
✅ How accepting or acknowledging them kills sales
✅ Examples of how you can overcome each one
Whether you’ve gotten more of these in the past or are actively combating them on sales calls lately, there’s a lot you’re going to love and learn from in this episode—enjoy!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts or rate us 5 stars Spotify.
Then, connect with me on LinkedIn or Instagram @JustineBeauregardCoach!
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The best thing you can do with your money is use it to make even more money!
On this episode of People Over Profit, Misty Lynch shares exactly how she thinks about building true, lasting wealth and how she invests her money to compound over time without much risk (and with lots of liquidity!).
You’ll love how she dives deep into practical strategies without forgetting to talk about the beliefs and habits that impact our financial fitness, like how we spend money, how we invest money, and even how we FEEL about money.
Today on The People Over Profit Podcast, Misty shares:
The exact investments she makes to grow money passively
A simple question you can ask yourself to create more wealth
How to use your business to strategically compound your wealth
If you’ve been looking for ways to build wealth that don’t overwhelm you or reduce your ability to cover emergent needs, this episode will be a game-changer for you!
More about Misty:
Misty Lynch, CFP® is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. She hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast and is the author of the DEMYSTIFYING MONEY book.
She’s also a trusted resource for media outlets like The New York Times, CNBC, CNN, Investopedia, Real Simple, and others. When she isn't working, you can find her reading mysteries, skiing on the East Coast, or coaching her kids' basketball and field hockey teams.
To learn more about Misty and the work she does, visit her website at www.soundviewfinancialadvisors.com or follow her on social media @mistylynchcfp.
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Ready to dream big and start building more wealth today? Download her Free Demystifying Money® Journal at https://mailchi.mp/mistylynch/workbook.
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
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¿Faltan episodios?
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Are you a good listener—on sales calls or otherwise?
Most people aren’t, and I think it’s because we’re not taught how to be effective listeners! Instead, we've been taught to persuade, manipulate, convince, and coerce people into our points of view.
We've been told to focus on the features of something and to believe so strongly in what we sell that we can sell it to anybody if we just work hard enough.
I’d like to fix that, starting by sharing simple ways I’ve grown to listen better and sell with less effort over the years.
Today on The People Over Profit Podcast, I’ll share:
✅ How to tell in seconds if you’re a great listener or not
✅ The 3 surprising ways you can listen (even if nothing’s said)
✅ Ways to listen even when you sell through automated funnels
If you agree that good selling—effortless selling—comes from connecting, creating real value, and understanding (all byproducts of great listening skills), you’ll love this episode.
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach!
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Want a calendar full of qualified leads who are excited to buy from you?
Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
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I've been a content marketer for almost 20 years. I'm pretty sure I've tried almost every content marketing strategy out there, and the one I’m sharing today has been the best and most lucrative by far.
It's not specific to one brand or business and doesn't have to be executed only one way to work. You can even mix and match the content styles and formats I'm sharing in any combination and still achieve the same level of success.
It’s like the unicorn strategy you never knew you needed or existed and can’t wait to start using ASAP!
Today on The People Over Profit Podcast, I’ll share:
✅ What to post and the strategy and thinking behind it
✅ Examples of each content bucket for a variety of industries
✅ Thoughts and considerations to make as you implement each
Whether you’re looking for your content marketing process to feel and be easier for you or you want it to lead to more sales, you’re going to be obsessed with this episode (and this content marketing strategy)!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach!
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Want a calendar full of qualified leads who are excited to buy from you?
Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
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Most entrepreneurs don’t need a proposal to close sales.
I’ve reviewed a LOT of proposals for my clients, and the majority of them are either too detailed or could just be an email.
Let’s unpack this so you know which camp you’re falling into and are prepared to do what’s needed to close more sales with or without a proposal as part of your sales process.
If you’re all in on the proposal, that’s great! We’ll close out this episode with how to write a good one and when and how to follow up so your proposals actually convert to sales consistently for you.
If you decide they aren’t something you need, you’ll still walk away with insight you can apply to other aspects of your sales process.
Today on The People Over Profit Podcast, I’ll share:
✅ Why you’re losing sales when you send proposals now
✅ How to cut back your time creating and sending proposals
✅ The bare minimum you need in a proposal to close more sales
Whether you aren’t sure whether you need to be using proposals or want a better way to use these as strategic tools for closing more sales, this is the episode for you!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach!
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Want a calendar full of qualified leads who are excited to buy from you?
Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
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If making more money is a goal you have this year, you’re in for a treat!
In this episode of People Over Profit, Jessica Miller shares exactly what she does with her clients to help them increase their income without adding work to their plates (in fact, she takes a lot OFF of their plates).
As a long-time growth strategist with a focus on creating HELL YES! Offers, she knows what it takes to make more money and impact with minimal effort.
Today on The People Over Profit Podcast, Jessica shares:
The ONE question you can ask yourself to 2x your income
What every offer must include to be a HELL YES! offer
The telltale signs you’re ready to level up in a big way
If you’re ready for some explosive growth and don’t want to add a bunch of stuff to your (already full) plate, this episode is one you can’t miss!
More about Jessica:
Jessica Miller is a Growth Strategist who helps established entrepreneurs to double their revenue with what they already have in their business. She’s on a mission to help you stop wasting money by adding unnecessary complexity to your business while helping you generate consistent income and more free time!
A wife and mom of 4, she loves working in fast-paced environments with motivated and smart people. Her specialty is cutting through the noise to get to the heart of an issue, helping you feel clear on how to confidently move forward.
She’s also the host of the award-winning It’s Your Offer Podcast, ranked in the top 3% of business podcasts worldwide. You can learn more about Jessica and the work she does at www.jessicamillercoaching.com.
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Ready to stop spinning your wheels and wasting time chasing clients and money? Get her Offer Optimization Scorecard for free now at https://your10kformula.com .
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Your response to episode 54 of the People Over Profit podcast is the reason for today’s episode.
You shared so much with me, from comments like “this is so relatable!” to “this is where I struggle,” so I thought it might be helpful to share an update on how I’ve been balancing my work and personal time lately with a 6-figure business, a family, and some big personal goals.
It’ll be helpful if you're trying to grow or scale, but that's not at all a requirement to want to find a better balance in your life. You may even want to scale back in your business to find better balance. I’ve been there, too.
My intention is that no matter where you’re at now, after listening to this episode, you feel like you have a plan and can breathe a sigh of relief, ready to step into whatever’s next for you without feeling like you’re massively out of sync with yourself or working too hard for the life you want.
Today on The People Over Profit Podcast, I’ll share:
✅ How I think about what I do, so you can find your ideal way
✅ The strategy behind what I don’t do, so you can save resources
✅ The 5 steps you can take after listening to make instant progress
If you want better balance in your work and personal life without feeling like you need to sacrifice your sanity or joy to do it, this episode will be a real game-changer for you!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach!
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Want a calendar full of qualified leads who are excited to buy from you?
Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
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We did it! We made it to a THIRD season of this podcast!
People Over Profit officially has a top 5% ranking, a new cover, and to celebrate, today’s episode is all about 17 lessons I’ve learned about sales so far that will help you hit your sales goals even faster!
I almost can’t believe that I’ve been teaching people how to sell since 2007.
That’s 17 years of expertise and a lot of failure along the way. My hope is that you will not just have some actions to implement right away but also learn from my mistakes so you never have to endure them.
Even if some of these feel “obvious” to you, pay close attention. Often, it’s the simple ones that sabotage our results in the long term.
Today on The People Over Profit Podcast, I’ll share:
✅ Lessons that have led to millions more in sales
✅ The strategy behind deeper ones, so you can implement fast
✅ Significant failures + why they happened (so you can avoid them)
If you want to become even better at selling, this episode is the way! Think of it as a masterclass in sales, made just for you.
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach!
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Want a calendar full of qualified leads who are excited to buy from you?
Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
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There’s one stand out difference between averagely successful people and highly successful people.
It’s similar to why Olympic and average athletes experience such different results, with a few varying nuances.
And how it works and impacts our outcomes changes as we grow, which is why we need to first understand it and then learn how to implement it—both of which I will help you do with this episode.
I once heard a definition of happiness that’s stuck with me, which is that “happiness is the difference between what you expect and what actually happens.”
If you expect people to say yes every time you make an offer and they don’t, you’re unhappy. If you, instead, expect to have a genuine conversation in service of the person you’re talking to, it’s a great use of time and will likely lead to a sale.
Today, you’ll set those expectations for yourself and start doing the one thing that will make you even more successful with minimal effort.
Today on The People Over Profit Podcast, I’ll share:
✅ What highly successful people do differently
✅ What it really takes to be the best in your industry
✅ How you can adapt this skill over time for better outcomes
If you want to be more successful and have an easier time creating the life and business you desire, this is the episode for you.
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach!
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Want a calendar full of qualified leads who are excited to buy from you?
Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
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Which is better, a paid marketing campaign or an organic strategy?
There actually is a right answer, and to find it we have to first explore the benefits and drawbacks of each.
Organic marketing teaches us how to tell great stories, leverage the right trends for our brand, find what can be easily automated at scale for our businesses, and even decide the flow of content that works best for us.
On the other hand, there’s a lot of testing and trial and error that comes with organic marketing. Essentially, you pay for marketing either way, and with organic, that payment comes in the form of time instead of money.
Paid marketing, for contrast, is often oversimplified in mainstream media. The last thing you want to do is throw money at problems and think that that's the solution. It never is, I can tell you this from experience.
Paid ads are essentially an upgraded version of organic marketing. It’s taking what you’ve seen work organically for a warmed up audience and make it work for a less engaged audience that doesn't know you as well.
Today on The People Over Profit Podcast, I’ll share:
✅ How I grew to 6-figures with organic marketing
✅ How you can blend both strategies for explosive growth
✅ How I lost thousands on paid marketing (so you don’t have to)
You want to understand the purpose of each and how to use them at the right times, in the right ways. After listening to this episode, you’ll know exactly what that means for you.
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach!
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Want a calendar full of qualified leads who are excited to buy from you?
Sign up for my free sales challenge at https://www.justinebeauregard.com/14-day-sales-challenge!
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What if building a business with joy is a strategy?
My guest today, M. Shannon Hernandez, believes it is (and I agree)!
She runs all of her business decisions through a filter of joy to make 95% quicker decisions every single day in her business.
With a nearly 7-figure business and decades of experience as a teacher, she does a beautiful job of sharing insights you can use to have more joy and create more profit in your business from today to years into the future!
Today on The People Over Profit Podcast, Shannon shares:
The specific questions she asks to do a “joy audit” anytime
How to quickly identify your values to make faster decisions
The simple ways she reconnects to her joy when it dips + fades
If you’d like a step-by-step blueprint for how to use joy as a strategic tool in your business, you’ll absolutely love this episode!
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More about Shannon:
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz.
She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and service-based business owners.
Shannon and her team specialize in organic mission-driven marketing and creative email marketing campaigns that help their clients grow aligned audiences, deepen community relationships, and double revenue.
A sought after expert in the world of business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. When she is not teaching, she's spreading joy and funding projects that impact the world and its people.
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Want clarity on your natural marketing strength, so you know EXACTLY how to simplify your marketing, deepen relationships with your community, and double your revenue?
Take her Content Personality® Quiz for free at joyfulbusinessrevolution.com/quiz.
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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How do I bring in 6 figures from repeat customers who get incredible results working just a few hours a day in my business?
I live by the mantra, “do less, better.”
Instead of being all the places I am primarily in one place, showing up fully and making a real impact there. I invest my resources there, and it creates exponentially better results.
And with this in mind, you’re guaranteed to have happier customers who invest less and get more by working with you!
This means loyalty, long-term retention, and more confidence when you sell because you know how good your offers are and how much others get from investing in them.
Today on The People Over Profit Podcast, I’ll share:
Dramatic improvements you can make to your offer (+ your retention)
Quick ways to find optimization opportunities by doing less
How to immediately stop overselling and overworking
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Are you looking to bring in more leads but feel a bit stuck on how to do it?
I’ve got something to help with that!
Tools like ChatGPT and Gemini can help reduce the massive time drain on sales actions like lead generation and qualification.
They’re built to aggregate, synthesize, and tailor data to fit us quicker than it would take us on our own.
Most of these tools are even free, so why wouldn’t you at least give it a try?
Today on The People Over Profit Podcast, I’ll share:
Specific scenarios in which AI can reduce your workload dramatically
The exact prompts I’m using to save hours of research in minutes
My secrets for refining your AI prompts to be exceptionally good
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Do you want to achieve more with higher ROI than ever?
When tracking the time I spent on certain tasks in my business, I noticed that there are ideal times to automate, outsource, and stop certain tasks!
In fact, many of us (me included!) have been wasting money, seeing a lack of results, and creating more harm in our businesses than good by doing these things at the wrong times.
Today on The People Over Profit Podcast, I’ll share:
The best times to automate, outsource, and pause tasks
Your best next step if you’re seeking to make one of these moves
A step-by-step process to do each of these with maximum efficiency
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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You only need 3 things to maximize your impact and income as an entrepreneur: clarity, systems, and sales.
At least, this is what the fabulous Amy Traugh shares in this episode!
From scheduled CEO days to simple ways to reverse-engineer success, she breaks down the fundamentals of running a successful business so you can immediately understand and apply it all for big results.
You don’t need a lot to create a lot of positive momentum—she’s the proof that simplicity wins!
Today on The People Over Profit Podcast, Amy shares:
Her process for evaluating success + making high-impact decisions
How to instantly tell when your business is on track (or not)
The where, what, why, and when of profitable businesses
If you’d like to make a more significant impact on others and have a business that allows you to do so while maintaining your energy and having lots of time left for YOU, be sure to tune into this episode!
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More about Amy:
Amy Traugh is a business strategist, bestselling author, and the host of The Motivated CEO Podcast. She helps online service providers shatter their sales plateaus and generate consistent income by teaching them how to leverage data to drive decisions in their business using her signature CEO Method.
As a woman on a mission to help others make more money so they can create more impact, Amy is lit up by her work. She believes we’ve become so jaded by society's version of "success" that we've lost sight as to what it truly looks like to us as individuals.
Amy wholeheartedly believes that you can have a business built around your life. You just need the systems in place to support you.
You can find her—and send her a DM anytime—on Instagram (@amytraugh).
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Want a free copy of her bestselling book, The CEO Method?
You can download yours, no strings attached!) at amytraugh.com/freebook
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Why aren’t people buying (more of) your offers?
There are actually a lot of reasons why people don’t buy things.
The good news? There are many more reasons why they DO, and infinite solutions to the most common objections people have to buying things.
I’ve put these into 4 core buckets: money, time, fear, and belief.
Today on The People Over Profit Podcast, I’ll share:
Specific fear-based objections you likely hear when selling
Specific belief-based objections you likely hear when selling
How to overcome each of these objections, step-by-step
This is part two of a 2-part series, so be sure to listen back to episode 94 for time and money-based objections and how to overcome those, too!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Why aren’t people buying (more of) your offers?
There are actually a lot of reasons why people don’t buy things.
The good news? There are many more reasons why they DO, and infinite solutions to the most common objections people have to buying things.
I’ve put these into 4 core buckets: money, time, fear, and belief.
Today on The People Over Profit Podcast, I’ll share:
Specific money-based objections you likely hear when selling
Specific time-based objections you likely hear when selling
How to overcome each of these objections, step-by-step
This is part one of a 2-part series, so be sure to tune into episode 95 for the remaining objections and how to overcome those, too!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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How do you price an offer to fly off the shelves?
Are there secrets to pricing that make it easier than testing lots of formulas?
My answers are YES, and I’m going to show you how!
Pricing can be a low-stress activity (and a quick one too!) with some basic best practices in mind.
Today on The People Over Profit Podcast, I’ll share:
What makes any price an instant no-brainer for people
The 3 questions you must ask before pricing any offer
The ONE thing you cannot allow to happen with prices
If you want to make sure you’ve priced your offers to sell or are in the midst of pricing a new offer, you do not want to miss this episode!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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You don’t need much to make a lot of money.
If you search for what you absolutely need, however, you will find a lot. Then, you’ll waste hours sifting through it all to come to your own conclusions.
I’d like to help you skip right to the good stuff, instead!
Today on The People Over Profit Podcast, I’ll share:
The only 3 things you need to generate $100,000+ per year
A list of all the things you don’t need (but thought you did)
The simplest way to add in “extras” for even faster results
This episode is a great checkpoint for established businesses and a killer checklist (and time saver) for newer ones – don’t miss it!
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Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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What do people who close 80%+ of sales calls do differently?
We apply active listening to every sales conversation! This skill is essential to building (and maintaining) a successful business, yet so many have still not learned or applied it consistently!
So, how can you get great at listening and close more sales calls in the process?
In this episode, I sit down with the amazing Deb Porter to teach you how to become a good active listener. Deb has been teaching active listening for 25+ years and helps people discover the power of listening for better communication and deeper connection in their personal and professional lives.
Her mission is to help more people feel truly heard in this world, and it’s your turn!
Today on The People Over Profit Podcast, Deb teaches us:
Her 4-step CORE framework for active listening
Specific examples you can use to model good listening skills
What to do when you struggle to really hear or relate to someone
If you’ve been looking for a natural way to close more sales (and build your skills in the process!), this is the episode for you!
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More about Deb:
Deb Porter believes that “soft skills” should be recoined to “essential skills”.
An expert in Active Listening for over 25 years, she is the founder of HOLD Hearing Out Life Drama. Her mission is to educate others in Active Listening as well as be an outlet when someone needs to be heard. She has seen the impact that strong listening skills can have in both businesses and personal life.
As an uplifter, her purpose on this earth is to help others. She always wants to make people feel better than they did before any interaction they have with her and achieves this through listening.
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Want to practice your active listening skills by enrolling in her free mini course?
Register for free at hearingoutlifedrama.com/FreightTrainBrain
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Don’t forget to hit “subscribe” so you never miss an episode.
—
Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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