Episodios
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In this episode, weâll be chatting with Megan Driscoll, CEO of Evolve MKD in New York City.
Megan (who founded Evolve MKD) was named one of PR Weekâs 40 Under 40 and has received over ten industry award-wins, including Female Entrepreneur of the Year â the agency is known for having a passionate staff and positive work environment.
Tune in to hear our discussion about creating this positive environment and how Megan intends to perpetuate this atmosphere.
Topics:
What sets Evolve MKD apart Why internal culture is so important Creating a positive work environment How to measure the intangibles MentoringThis podcast is courtesy of Pitch Graphic Design, a Toronto based design firm that works exclusively with PR Agencies. If you would like to get in touch with Pitch, please fill out the contact form.
Resources:
Evolve MKD
Evolve MKD on Facebook
Evolve MKD on Instagram
Evolve MKD on LinkedIn
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Leslie has been on maternity leave for a year. Now, she is back working full time and has some knowledge to share with other working mothers. Tune in to hear Leslieâs insights into managing a business while on maternity leave.
Topics:
Setting boundaries for yourself Recognizing that something has to give Remaining flexible Adjusting plans as necessary The importance of delegationThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources:
Pitch Graphic Design on Instagram
Quotes:
âSometimes boundary setting doesnât come easy...it can be as simple as saying ânoâ to new projects or setting office hours.â -Leslie Luce
âWhen we moved to a more structured sleep schedule, the windows I could work were limited to two hours and only over nap time.â -Leslie Luce
âDonât be afraid to ask for help; it is not a sign of weakness, but rather a sign of greater self-awareness.â -Leslie Luce
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On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards.
Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.
Topics:
Thinking about/pursuing long-term career goals Personal branding online and offline How to build your professional reputation Thinking of reputation building as delivering value Launching the Bespoke Communication Awards and why awards play a role in branding Tips for streamlining the application process for awards Repurposing content to your advantage Elevating your reputation through generosityResources:
PR Couture
PR Couture email
Bespoke Communication Awards
Crosby Noricksâ Website
PR Couture on Instagram
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On Todayâs episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around.
Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing business. Her enthusiasm was driven by reading Marie Kondoâs book and instituting the KonMarie method on her life. She now helps others cut down on clutter and organize their lives.
Topics:
Marie Kondo and her KonMari method or organization Organizing by category instead of by room Looking critically at our work wardrobes Changing the way you fold to increase space Storing seasonal or weight-related clothing items The benefit of implementing the KonMari method to your work space/office Using the KonMari method when packingThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Ivanka's Tidy Moose Website
Tidy Moose Facebook
Tidy Moose Instagram @tidymoose
Tidy Moose YouTube
The Original KonMari Site
Quotes:
â[Clutter] has aâŠnegative emotional effect on you.â -Ivanka Siolkowsky
âYou have a system that works for you and then things flow a little bit easier.â -Ivanka Siolkowsky
âOrder it in order of priority and importance.â -Ivanka Siolkowsky
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On todayâs podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes.
Nicole has an extensive background in ecommerce and online marketing and now specializes in email marketing at Freshbooks and in her own marketing consultancy, Learn to Love Email. Having spent so much time working in this specific type of marketing, Nicole has a great breadth of knowledge to share with us.
Topics:
E-mail is old, but not outdated Misconceptions about email marketing Avoiding being âspammyâ Ways to use the data to improve your clientsâ content Strategies for content development Understanding what makes your business or your clientsâ business unique Finding your âwritten voiceâ The terror of email mishaps Steps for dealing with email marketing mistakes Emerging email marketing trendsThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Learn to Love Email
Learn to Love Email Podcast
Learn to Love Email Blog
Nicole on Instagram
Freshbooks
Quotes:
âThe second you hit that send button, you immediately start getting real time reportingâŠâ -Nicole Murphy
âWhen youâre developing a content strategy for your email marketing, the first step is to really understand what it is that makes you different.â -Nicole Murphy
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Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner.
Besides being the blogger and owner of Freelancefreedomfighter.com, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web design, which eventually led her to discover her love of writing. She now spends a lot of her time doing content marketing for other businesses.
Topics:
The root of freelancer anxiety Why âfaking itâ isnât a good idea Appreciating your own capabilities Potential ways to combat anxiety Focusing on self-care The importance of communityThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Freelance Freedom Fighter
Mommapreneur Mastermind Group
Ariel on Twitter
Ariel on Instagram
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Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just be a reaction to growth.
Kim received her degree in Accounting and pursued a career as a CPA, before realizing her passion for health and wellness. Upon getting her Masterâs in Nutrition, Kim practiced as a nutritionist. Shortly thereafter, she opened K. Dawson Company, a business designed to help other women entrepreneurs achieve their goals.
Topics:
The success tipping point Investing in your agency and business rather than saving Why hiring will make you money, not cost you money Methods for hiring the right team Outsourcing social media Teaming up with other PR professionals when funds are low Managing your financial resources The importance of Graphic Design Creating office cultureThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
K.Dawson Company
Kim on Twitter
Kim on Facebook
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Quotes:
âYou actually make more money when you hire.â -Kim Dawson
âAs you grow, you have to grow your efforts to delegateâŠâ -Kim Dawson
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On todayâs podcast, I have the opportunity to speak with Riana Topan, who is a communications fellow at the Aga Khan Foundation in Uganda. We discuss the benefits of setting career goals at the start of a new year and how to turn these goals into action.
Riana graduated with an arts degree, which she later spun into a career in communications. She uses her expertise as someone who successfully changed her career path to offer great insight into how to set short and long-term career goals.
Topics:
Why we set goals in the New Year
How to evaluate your current job status
Envisioning your ideal future
Making plans to achieve your career goals
Putting plans into action
Evaluating your progress
Long-term vs. short-term planning
What is a âmedium-termâ goals and why are they so important
Building a timeline for each set of goals
This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Links and Resources:
Riana on LinkedIn
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Quotes:
âThough the holidays are inevitably busy, this season is a great time to pause and reflect on all youâve done in the past twelve months.â âRiana Topan
âMore often than not, setting a career plan like this will extend well beyond the next calendar year.â âRiana Topan
âYouâll be much better off if youâre able to adapt to challenges as they arise and take advantage of new opportunities that come your wayâŠâ âRiana Topan
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Todayâs podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what theyâve learned, the importance of these discoveries, and how others can implement these ideas.
Aly Tsourounis, the first interviewee, started Hank PR over a year ago and specializes in consumer PR. She has also worked in PR for nine years. I also speak with Erin Richard of Hype PR, which she calls a âvirtual agencyâ; Erin employs one full time worker and relies on a team of freelance employees. Finally, I talk to Laurie Weir of Next PR, which is in its infancy, as it was started less than a year ago. Laurie worked at various agencies for fourteen years before deciding she wanted to strike out on her own. Join me as I delve into the successes and pitfalls of running your own PR agency with these engaging women.
Topics:
Making connections Learning when to say, âNoâ Having a can-do attitude Finding your niche Employing freelancers to build up your small business âProceeding with cautionâ when your name is on the line Remembering to listen Tracking your time Finding a trustworthy accountant who understands small business Operating with transparency Defining your brandThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Links and Resources:
PR Couture Website
Hank PR Website
Hype PR Website
Next PR Instagram
Next PR Twitter
The East Room
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Quotes:
âConnections are everything. For those of us that work in PRâŠitâs our bread and butter.â -Aly Tsourounis
âWhen you become your own business owner, you can also get bogged down in the strategic growth of your businessâŠso it is important to remember to stay on the front lines.â -Leslie Luce
âI found it really, really beneficial to invest up front in a really good designer.â -Laurie Weir
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Todayâs podcast is about navigating maternity leave and your PR career and is cohosted by Jordana Wolch from Environics Communications in Toronto. It takes a village to raise a child and it takes a team to launch a PR campaign â so motherhood has a lot in common with PR. But adjusting to your new role as a mother and your role as a PR professional can be a challenge â Iâve heard toddlers are the most demanding clients! So we asked 15 PR Professionals who have had one or multiple maternity leaves to share their stories, wisdom and provide insight on how they navigated their PR careers and maternity leaves. Join us as we read their responses and draw on the experiences from a village of PR moms.
Topics:
Overview of Canadian maternity leave benefits Jordanaâs experience returning to work after maternity leave Tips for telling your employer about the pregnancy Dealing with morning sickness and your pregnancy at work Common concerns about returning to work Professional development while on mat leave Advice for returning to work and balancing (or not balancing) it allResources:
Jordana Wolch - LinkedIn
Environics Communications
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Pitching PR on iTunes
Quotes:
âFor me, the anticipation of going back to work was way worse than actually going back to work. â - Jordana Wolch
âSomedays you feel like youâre owning it and doing such a good job, and some days it all comes crashing down. You have to allow yourself to not be perfect for everyone, everyday.â -Jordana Wolch
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On todayâs episode, I sit down with Emotional Wellness Coach, Barbara Erochina, about creating a compassionate workplace. The issue of compassion has risen to the forefront as new research suggests that compassionate workplaces increase employee satisfaction and loyalty. We discuss ways to be a compassionate leader and how to create an office environment where compassion encourages high performance and innovation.
Barbara combines psychiatric studies with life-coaching techniques to help people using her own approach to emotional well-being. Barbara also created the BeWith Self-Care Cards for her clientâs as a tool to help them live a more compassion live towards themselves and others.
Topics:
Why compassion and self-care has been rising to the forefront Benefits of being a compassionate leader How compassion encourages risk-taking and innovation Compassion vs. Sympathy The rewards of compassionate leadership Managing the fear of failure at work How compassion breeds empathy for others How the process of change affects workers The power hierarchy and how it affects office atmosphere Encouraging a healthy office environmentThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Links and Resources:
BeWith Homepage
Barbara Erochina Coaching
BeWith Cards
BeWith on Facebook
BeWith on Instagram
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Quotes:
âSelf-compassion is just that first step of acknowledging something is hard.â -Barbara Erochina
âShe wrote herself a letter of forgivenessâŠand it offered her the comfort that she needed to think about the next steps without that kind of harsh self-judgement.â-Barbara Erochina
âOne of the beautiful things about self-compassionâŠis that self-compassion automatically builds empathy for others.â -Barbara Erochina
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On todayâs episode, my guest Lorna Freeman and I discuss the strategic role music can play in public affairs. Lorna is an Account Director at Environics Communications in Toronto, working in branding strategy and has incorporated music in her campaigns for years. Music and song has been used strategically in US presidential elections since the campaign of John Adams in 1800. Using music effectively can be a great PR tactic, but using it incorrectly can backfire and even cause legal issues. Join us as we discuss the relationship between music and PR, both historically and today.
Topics:
Lornaâs background and love of music Music as a marketing tool Pros and cons of original compositions vs. popular music Best practices of political campaigns using music Music as political protest Wrong Notes: Poor song choices in politics Licensing in US and Canada Artist endorsement and PRResources:
Lorna Freeman
Environics Communications
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Pitching PR on iTunes
Quotes:
âUsing a song intentionally, and NOT using a song intentionally, has meaning.â - Lesley Luce
âThe way people are reacting to you and the music, becomes part of the news cycle.â - Lorna Freeman
âArtists deserve to be compensatedâ - Lesley Luce
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The format for todayâs minisode is a little different than usual; I have decided to forgo inviting a guest and instead will briefly discuss the 2016 US Presidential Election from a graphic design perspective. It should be noted that this episode contains some explicit content (we are dealing with Trump here) so consider this warning and listen at your own caution!
Today, I get into the current presidential election from the perspective of graphic design; namely, I discuss campaign logos and the strengths weaknesses of their design. It is interesting to dissect something as powerful or off-putting as a campaign logo and I go into detail about the proâs and conâs contained therein. Listen in as I explain why Iâm With Her...logo.
Topics:
The Hilary âHâ logo and personal branding George W. Bushâs branding Why having a simple logo is wise Hilary gets social The functional aspect of the âHâ logo Trump/Pence campaignâs initial, now-defunct logoThis podcast is courtesy of Pitch Graphic Design, a Toronto based design firm, whose goal is to provide quality graphic designs for Public Relations Agencies. If you would like to get in touch with Pitch, please fill out the contact form.
Links and Resources:
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Pitching PR on iTunes
Hillary Clintonâs Official Campaign Website
Donald Trumpâs Official Campaign Website
The old Trump/Pence logo
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On todayâs podcast, I have the opportunity to speak with blogger and social media consultant, Lizzie Benson. Together, we discuss feeling burnt out from work; why it happens, how to prevent it and how to come back after a burn out.
Lizzie is an active blogger and owner of OctoberJune.com and blogs extensively. She is also a freelance social media consultant and understands what it is to be burnt out. As such, she has developed techniques to help avoid the stress and frustration of burnout. Listen in as she shares her insights on how to bounce back after experiences work and career burnout.
Topics:
The definition of burnout Lizzieâs burnout and how she dealt with it Scheduling personal time Putting back-up systems in place when you need a break Taking breaks and why âNetflix & Chillâ isnât enough Finding inspiration and avoid comparison Remaining persistentResources:
OctoberJune.com
Lizzie on Pinterest
Lizzie on Twitter
Lizzie on Instagram
Pitching PR on iTunes
Pitching PR Website
Pitch Graphic Design on Instagram
Quotes:
âI think the biggest [consequence of burnout] is complete lack of energy for personal projects.â âLizzie
âLife runs so much more smoothly if you stick to a schedule.â âLizzie
âTake a break. Sometimes you just have to,â -Lizzie
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Today, I welcome back Kamara Toffolo to discuss the cringe-inducing issue of rejection. Rejection is something we all face in both our personal and professional lives. During our conversation, Kamara finds a positive way to spin rejection and how it can be beneficial to creating better work.
As a career coach, Kamara knows the right steps to getting what you want out of your job. Every day, she helps her clients dare to not only work differently, but pursue what they love. With all her experience as a coach, Kamara is the perfect person to discuss rejection.
Topics:
Benefits of facing rejection Spinning rejection Dealing with too much rejection Pushing through fearThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Links and Resources:
Kamara Toffoloâs Website
Kamara Toffolo on LinkedIn
Kamara Toffolo on Facebook
Kamara Toffolo on Twitter
Branded.me
âWork Differentlyâ on YouTube
Pitching PR Mainpage
Pitch Graphic Design on Instagram
Quotes:
âWe have to be good at hustling to make things happen.â âLeslie Luce
âRejection truly trumps silence.â âKamara Toffolo
âIn order to strive for what you wantâŠyou need to just push through that fearâŠâ âKamara Toffolo
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Todayâs episode is a special one for me, as I get to speak with my former boss from P&G Canada, Melissa Karis. The two of us discuss one-to-one meetings and how important they are to creating positive office culture and advancing projects.
Melissa is the Director of Beauty Communications and leads the development and execution of PR programs for P&Gâs health and beauty brands. In her time at P&G Melissa has participated in over TWO THOUSAND 1:1 meetings and knows from experience how these can strengthen or weaken a team. We discuss how to set objectives for a one-to-one meetings and how to lead and listen in these meetings to motivate and support your team. Melissa also boils it all down and provides 5 key tips for having effective and productive 1:1 meetings. If you manage a team of any size, this episode should prove particularly helpful.
Todayâs Topics:
Objectives of setting up a one-on-one meeting Prioritizing these meetings Who should set the meeting agenda and why Prioritizing meeting agenda Adding a personal aspect to these one-on-oneâs The importance of listening 5 key tips for creative an effective one-on-one meetingThis podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Links and Resources:
Career Opportunities with P&G (Canada)
Career Opportunities with P&G (United States)
Melissa Karis on Twitter
Melissa Karis on LinkedIn
Snapchat: @MelKaris
Pitching PR Website
Pitch Graphic Design on Instagram
Pitch Graphic Design on Twitter
Quotes:
âThereâs always something new to learn, even for a more experienced manager.â âMelissa Karis
âEach person and relationship is different and itâs important to know the employee and adapt your one-on-one meeting accordingly.â âMelissa Karis
ââŠBeing a good leader means that youâre also a good listener.â â Lesley Luce
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In this episode of the Pitching PR Podcast, we chat about the five key questions you should be asking all your prospective clients â even before you agree to the first meeting!
My guest today is Rhonda Page, a veteran business developer who now coaches agencies and freelancers on building and growing their business. Through her experience Rhonda understands the frustration and stress that comes with wasting your time on prospective clients who donât pan and how to spot those that will turn into bankable revenue. Rhondaâs five key questions will help any PR professional decide which clients are genuine, and which should be avoided at all costs.
Todayâs Topics
Rhonda Pageâs experience in graphic design and business development Asking for background information and getting the inside scoop on a project Whoâs the boss? Listening to your intuition: deciding if you want to work on the project Getting comfortable talking about money and asking about budgets How to ask if your client is serious about the project Why you should ask about your competition and what to say Having meaningful conversations with a prospective client How to bring the right energy to your first meetingLinks and Resources:
Rhonda Pageâs Website
Rhondaâs four-month course, The Business Development Breakthrough, will be starting on August 18th 2016. This course is perfect for any freelancer, design firm owner, or business development manager who wants to significantly increase their revenue! Interested? Chat with Rhonda by emailing her at [email protected].
This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on iTunes or online.
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In this episode of the Pitching PR Podcast, we speak with Creative Director Daniel Francavilla and Sales Strategist Ali Hanif of Now Creative Group. The three of us discuss how to use content marketing to promote your PR business, define an Agencyâs target audience and how to stay top-of-mind with potential clients.
Now Creative Group was started three years ago by Daniel; he wanted to create a one-stop creative agency that helped businesses and entrepreneurs establish their brands and grow. Ali joined soon after, and leads their business development and creative sales, with a focus on content. In this podcast we explore how they used content marketing at Now Creative Group to generate new business and then re-apply these learnings for Pitching PR listeners and business owners.
Todayâs Topics:
Finding the time to produce content Defining your B2B audience and how to create original content for them Tracking engagement 4 key steps to produce content The benefits to repurposing content Efficiently managing different content platforms Delegating social media management within the agency The importance of experimenting with new social media platforms Key advice for to promoting your PR Agency with content marketingLinks and Resources:
Now Creative Group Homepage
Now on Facebook
@NowCreates on Twitter
Now on Instagram
Now on Tumblr
Now on Pinterest
More episodes of the Pitching PR Podcast on iTunes or online
Pitch Graphic Design Website
Pitch Graphic Design on Instagram
Pitch Graphic Design on Twitter
Theme Music:
âNot Going Homeâ by Great Good Fine Ok
Great Good Fine Ok Website
Great Good Fine OK on Twitter
This podcast is hosted by Lesley Luce fromâŻPitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers.âŻMore episodes of the Pitching PR Podcast can be found onâŻiTunesâŻorâŻonline.âŻ
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In this episode of the Pitching PR Podcast, we discuss a topic close to my heart: starting your own Public Relations business. My guest, Lisa Pasquin, and I discuss the challenges of starting our businesses and what we have learned from those experiences.
Lisa Pasquin and I met at Harbinger Communications, and since then she as worked at several large PR firms and founded Craft Public Relations.
In this podcast, we share our experiences of starting our businesses and insights that are helpful to those thinking of taking the plunge and doing freelance PR or starting their own agency.
Todayâs Topics:
To write or not to write a business plan Dealing with the fear of going it alone Dealing with failures and successes Finding success without a large team The desire for flexibility Time ManagementLinks and Resources:
Craft PR on Twitter
Read: Craft PR wins the Nintendo Business
Read: Craft PR wins the GE Business
More episodes of the Pitching PR Podcast on iTunes or online
Pitch Graphic Design Website
Pitch Graphic Design on Instagram
Pitch Graphic Design on Twitter
This podcast is hosted by Lesley Luce fromâŻPitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers.âŻMore episodes of the Pitching PR Podcast can be found onâŻiTunesâŻorâŻonline.âŻ
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In this episode of the Pitching PR Podcast, we discuss a very hot topic for PR professionals: writing micro-content. Micro-content is concise writing that needs to be immediately clear and inviting to the reader. We write micro-content every day, including headlines, tweets or subject lines.
Our guest, Dawn Morrison, is a copywriter and owner of Toomanywords.ca. Though her background is in traditional marketing and PR, Dawn is now an expert at writing and editing effective micro-content. As the communications manager for a university, Dawn found that the web was becoming the most important recruitment tool; she ultimately became an expert in this kind of marketing and eventually developed her business Too Many Words, which focuses on brand marketing and content development for the web.
Todayâs Topics:
Tips for making your content stand out in an oversaturated marketplace The importance of tone Considering the channel through which you are communicating when crafting your message The importance of being concise Leveraging micro-content tricks to improve long-form content How to encourage social sharing Focusing on audience needsThis podcast is hosted by Lesley Luce fromâŻPitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers.âŻMore episodes of the Pitching PR Podcast can be found onâŻiTunesâŻorâŻonline.âŻ
Links and Resources:
Dawn Morrison on Twitter
Toomanywords.ca
More episodes of the Pitching PR Podcast on iTunes or online
Pitch Graphic Design Website
Pitch Graphic Design on Instagram
Pitch Graphic Design on Twitter
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