Episodios

  • All-In with Chamath, Jason, Sacks & Friedberg

    Key Takeaways The Trump win represents a dismissal of Wokeism and judgmentalism and is a ringing endorsement of meritocracy and common sense Donald Trump has increased his support across the electorate; except for two demographic groups (65+ and white college women), every single demographic group shifted towards Republican from 2020 to 2024 Comparing Trump votes from 2020 to 2024 in areas that are bastions of elitist liberal thinking:In California, Trump lost by 29 points in 2020; he lost by 17 points in 2024 In New York, Trump lost by 23 points in 2020; he lost by 12 in 2024 The current Democratic Party base consists of the elites: The overeducated, affluent, and non-religious types who are disconnected from the reality of most AmericansIf these people stay in control of the Democratic Party, the Republicans will probably have an electoral majority for the foreseeable future “I think that the Democrats will lose one of California or New York in the next eight years.” – Chamath “The legacy media spell is broken. Their credibility has been destroyed and I think that the repudiation of the legacy media is one of the most important results of this election. It just shows that the Democrats had a trillion-dollar propaganda machine on their side and Trump was still able to win.” – David Sacks Science is the constant process of questioning whether you are right or wrong; reasserting the scientific process of skepticism in federal agencies may help restore trust and faith in our institutions“In the most basic calculation, the bottom fell out of the Democratic Party.” – Chamath Donald Trump won because his focus is on solving real problems that are affecting Americans “Americans love winners and innovation, and they hate socialism and woke nonsense – it’s time for a hard reset.” – Jason

    Read the full notes @ podcastnotes.org



    (0:00) Bestie intros!

    (4:55) Sacks recaps election night at Mar-a-Lago

    (8:28) Analyzing the results: how Trump won, why Kamala and the Democratic Party lost

    (25:55) The failing Democratic coalition, campaign spend disparity, Trump's advantage in earned media

    (37:59) What mattered most: Policy, Candidate, or Campaign?

    (50:44) GOP will likely win House and Senate, potential cabinet positions, avoiding neocons

    (1:10:42) Cabinet positions, shaking up the unelected bureaucratic branch

    (1:28:47) California rejects progressives

    (1:35:17) Abortion laws being settled around the US

    Get tickets for The All-In Holiday Spectacular!:

    https://allin.ticketsauce.com/e/all-in-holiday-spectacular

    Follow the besties:

    https://x.com/chamath

    https://x.com/Jason

    https://x.com/DavidSacks

    https://x.com/friedberg

    Follow on X:

    https://x.com/theallinpod

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    https://www.linkedin.com/company/allinpod

    Intro Music Credit:

    https://rb.gy/tppkzl

    https://x.com/yung_spielburg

    Intro Video Credit:

    https://x.com/TheZachEffect

    Referenced in the show:

    https://x.com/twobitidiot/status/1854192602985255042

    https://www.270towin.com/2024-election-results-live/president

    https://x.com/ChrisCillizza/status/1854515791690953066

    https://www.youtube.com/watch?v=_e8-KX3XKL8

    https://x.com/Jason/status/1854209590424121464

    https://x.com/SawyerMerritt/status/1854045298475110779

    https://x.com/DavidSacks/status/1854342908356297068

    https://x.com/arifleischer/status/1854270972775305291

    https://www.fec.gov/data/spending-bythenumbers/?office=P

    https://www.usnews.com/news/national-news/articles/2024-11-01/16-billion-will-be-spent-in-the-2024-election-wheres-it-all-going

    https://x.com/DavidSacks/status/1829383729284067659

    https://www.snopes.com/fact-check/trump-very-fine-people

    https://x.com/TheRabbitHole84/status/1840977783247286429

    https://www.cnn.com/election/2024

    https://polymarket.com/event/house-control-after-2024-election

    https://x.com/MarioNawfal/status/1854536321282519396

    https://www.instagram.com/p/DCFJ4mlsmEG/?hl=en

    https://x.com/DavidSacks/status/1854202717637411199

    https://www.scotusblog.com/2024/06/supreme-court-strikes-down-chevron-curtailing-power-of-federal-agencies

    https://x.com/chamath/status/1854229735477551600

    https://www.nbcnews.com/politics/2024-election/la-district-attorney-progressive-loses-re-election-gascon-rcna175906

    https://www.nytimes.com/interactive/2024/11/05/us/elections/results-abortion.html

  • Pomp Podcast

    Key Takeaways The fundamental aspect of the American Dream is creating a better life for your kids than the one you livedTwo-thirds of the American workforce has a high school education, and only one-third has a college education; on average, a person with a college education lives seven years longer than a person without one “Right now, I am focused on: ‘What’s the right move for America?’ And that’s why I’m all in with Donald Trump – his policies, his thinking, his way of just looking at things, his intuition. It’s just right.” – Howard Lutnick In the past, the Democratic Party used to be the party for the workers, and the Republican Party was the party for businesses, but this has completely shiftedCoastal elite nonsense has infiltrated the Democratic Party; it no longer represents the working class as it once didInstead of taxing the hell out of the American people, what if the US government made money off tariffs when other countries bought our stuff?All of the fentanyl that makes its way into the US comes from China; something nefarious might be at play, given the damage this drug is doing to America’s youth and working-class After the 9/11 attacks, Howard Lutnick pledged to forgo his salary and bonuses for several years to support the families of Cantor Fitzgerald employees who lost their lives“Everytime bitcoin dips, I’m going to be the buyer.” – Howard Lutnick He has “hundreds and hundreds of millions of dollars” worth of exposure to Bitcoin, and one day expects his stack to be worth billions “Bitcoin will be way way way higher, sometimes lower. You just have to have faith.” – Howard Lutnick

    Read the full notes @ podcastnotes.org



    Howard Lutnick is the CEO of Cantor Fitzgerald. Howard is one of the most interesting people in finance, he is a billionaire, and has incredible ideas to improve America. In this conversation, we talk about the national debt, inflation, why he is the co-head of the Trump transition team, what their plan is to balance the budget, how they are going to change things around economically, and a touching story about 9/11.

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  • My First Million

    Key Takeaways Paradoxically, life gets easier when you choose to do hard things Have a goal that you can strive towards, but be cognizant of how you feel along the way in pursuit of that goal One of the hardest things in life is figuring out what you want “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.” – Jim Carey You have emotional sovereignty in how you choose to react to everything that happens in life; exercise and develop that sovereignty so that you can live the fullest life possible How Cheap is Your Happiness: Don’t let the smallest inconvenience take you out of the beautiful state of being that is happiness“I just do what’s cool to me, and sometimes the whole world agrees.” – Mike Posner

    Read the full notes @ podcastnotes.org



    Episode 640: Shaan Puri ( https://x.com/ShaanVP )sits down with Mike Posner ( https://x.com/MikePosner ) about his insane hustle, fame, loss and reinvention.
    —
    Show Notes:
    (0:00) iTunesU Story
    (14:41) Going back to school, famous
    (21:40) Getting on the radio
    (26:40) “I just do what's cool to me and sometimes the whole world agrees”
    (30:06) One true sentence / Writing Process
    (39:50) Money, fame and Survivor
    (46:52) Advice to my younger self
    (48:10) Missed flight story
    (58:00) The making of a hit song
    (1:04:31) Walking Across America
    (1:11:09) "How cheap is your happiness?"
    (1:14:17) Beautiful States v Suffering States

    —
    Links:
    • Mike Posner - https://mikeposner.com/

    —
    Check Out Shaan's Stuff:
    Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

    —
    Check Out Sam's Stuff:
    • Hampton - https://www.joinhampton.com/
    • Ideation Bootcamp - https://www.ideationbootcamp.co/
    • Copy That - https://copythat.com
    • Hampton Wealth Survey - https://joinhampton.com/wealth
    • Sam’s List - http://samslist.co/

    My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

  • Founders✓Claim

    Key Takeaways “If Steve Jobs studied Edwin Land, I think every other founder should as well.” – David Senra Optimize for breadth as well as depth; hire the chemist who does photography on the side! Something magical exists at the intersection of the humanities and the sciences “Missionaries make better products.” – Jeff Bezos Missionaries and mercenaries are the two types of people that will be attracted to a companyWhile the mercenaries are there for the perks, status, and money, the missionaries are there to make better products because they believe in what the company is doingLeverage the power of demonstration: No argument in the world can compare with one dramatic demonstrationA first-class product needs first-class packaging and marketing! The founder is the guardian of the company’s soul If you are lucky enough to find your life’s work, why would you quit? You should take yourself seriously, but don’t make yourself miserable; none of us get out of this alive

    Read the full notes @ podcastnotes.org



    What I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos.

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    Episode Outline:

    — The most obvious parallel is to Apple Computer. Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent. Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius. At Apple, that man was Steve Jobs. At Polaroid, the genius was Edwin Land. Just as Apple stories almost all lead back to Jobs, Polaroid lore always seems to focus on Land.

    — Both men were college dropouts; both became as rich as anyone could ever wish to be; and both insisted that their inventions would change the fundamental nature of human interaction.

    — Jobs expressed his deep admiration for Edwin Land. He called him a national treasure.

    — Books on Edwin Land:

    Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)

    A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)

    Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)

    The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker (Founders #132)

    Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)

    — Biography about Steve Jobs: Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli

    — Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. — Steve Jobs: The Exclusive Biography by Walter Isaacson (Founders #214)

    — Book on Henry Ford:

    I Invented the Modern Age: The Rise of Henry Ford by Richard Snow (Founders #9)

    The Autobiography of Henry Ford by Henry Ford (Founders #26)

    Today and Tomorrow Henry Ford (Founders #80)

    My Forty Years With Ford by Charles Sorensen (Founders #118)

    The Story of Henry Ford and Thomas Edison's Ten Year Road Trip by Jeff Guinn (Founders #190)

    — Another parallel to Jobs: Land's control over his company was nearly absolute, and he exercised it to a degree that was compelling and sometimes exhausting.

    — When you read a biography of Edwin land you see an incredibly smart, gifted, driven, focused person endure decade after decade of struggle. And more importantly —finally work his way through.

    — Another parallel to Jobs: You may be noticing that none of this has anything to do with instant photography. Polarizers rather than pictures would define the first two decades of lands intellectual life and would establish his company. Instant photos were an idea that came later on, a secondary business around which his company was completely recreated.

    — “Missionaries make better products.” —Jeff Bezos

    — His letter to shareholders gradually became a particularly dramatic showcase for his language and his thinking. These letters-really more like personal mission statements-are thoughtful and compact, and just eccentric enough to be completely engaging. Instead of discussing earnings and growth they laid out Land's World inviting everyone to join.

    — Land gave him a four-word job description: "Keeper of the language.”

    — No argument in the world can ever compare with one dramatic demonstration. — My Life in Advertising by Claude Hopkins (Founders #170)

    — The leap to Polaroid was like replacing a messenger on horseback with your first telephone.

    — Hire a paid critic:

    Norio Ohga, who had been a vocal arts student at the Tokyo University of Arts when he saw our first audio tape recorder back in 1950. I had had my eye on him for all those years because of his bold criticism of our first machine.

    He was a great champion of the tape recorder, but he was severe with us because he didn't think our early machine was good enough. It had too much wow and flutter, he said. He was right, of course; our first machine was rather primitive. We invited him to be a paid critic even while he was still in school. His ideas were very challenging. He said then, "A ballet dancer needs a mirror to perfect her style, her technique.

    — Made in Japan: Akio Morita and Sony by Akio Morita.

    — Another parallel to Jobs: Don't kid yourself. Polaroid is a one man company.

    — He argued there was no reason that well-designed, wellmade computers couldn't command the same market share and margins as a luxury automobile.

    A BMW might get you to where you are going in the same way as a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Rather than competing with commodity PC makers like Dell, Compaq and Gateway, why not make only first-class products with high margins so that Apple could continue to develop even better first-class products?

    The company could make much bigger profits from selling a $3,000 machine rather than a $500 machine, even if they sold fewer of them.

    Why not, then, just concentrate on making the best $3,000 machines around? — Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.

    — How To Turn Down A Billion Dollars: The Snapchat Story by Billy Gallagher

    — Books on Enzo Ferrari

    Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97)

    Enzo Ferrari: Power, Politics, and The Making of an Automotive Empire by Luca Dal Monte (Founders #98)

    Enzo Ferrari: The Man and The Machine by Brock Yates (Founders #220)

    — Soul in the game. Listen to how Edwin Land describes his product:

    We would not have known and have only just learned that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within us—

    there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out, in this cold world where man grows distant from man,

    and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other:

    we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a once empty planet.

    — “Over the very long term, history shows that the chances of any business surviving in a manner agreeable to a company’s owners are slim at best.” —Charlie Munger

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    “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

  • Founders✓Claim

    Key Takeaways Some failure is inevitable; learn from it, do not beat yourself up over it, and keep moving forwardBusiness is not a battle to be waged; it is a puzzle to be solved True entrepreneurs never fail; sometimes the business venture doesn’t work out for them, but they never fail Go to where it is less crowded; there is no substitute for limited competition Be someone that people make money with Have a long-term view and do not sacrifice your ability to do future deals by burning bridges to close the current one If you love what you do, then you will get really good at it and do it for a long time;money will come as a resultThe true test of an entrepreneur is someone who spends his life constantly testing his limits “Fear and courage are cousins – and very closely related.” – Sam Zell

    Read the full notes @ podcastnotes.org



    What I learned from reading Money Talks, Bullsh*t Walks: Inside the Contrarian Mind of Billionaire Mogul Sam Zell by Ben Johnson.

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    Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more.

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    Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here.

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    Join my free email newsletter to get my top 10 highlights from every book

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    Follow Founders Podcast on YouTube (Video coming soon!)

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    “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

  • Write of Passage Podcast

    Key Takeaways Check out the episode page

    Read the full notes @ podcastnotes.org



    You know him as the CEO of OpenAI — but did you know that Sam Altman is an avid writer?

    As one of today’s most successful entrepreneurs, Sam champions the tremendous value of writing: how it clarifies your thinking, expands your ideas, and levels-up your life in every sense, both personally and professionally. Plus, he has a love for the creative. (Have you ever met someone who can recite Percy Bysshe Shelley poems from memory? Well, Sam can.)

    In this episode, we discuss how Sam uses ChatGPT in his daily life; how LLMs are changing the future of writing; what it means to be a novelist in the age of technology; and Sam’s best-learned writing lessons from Paul Graham. If you want to learn how the king of ChatGPT writes, this episode is for you.

    SPEAKER LINKS:
    Website: https://openai.com/
    Blog: https://blog.samaltman.com/
    Twitter: https://twitter.com/sama

    WRITE OF PASSAGE:
    Want to learn more about the final class for Write of Passage?
    Click here: https://writeofpassage.com/

    PODCAST LINKS:
    Website: https://writeofpassage.school/how-i-write/
    YouTube: https://www.youtube.com/@DavidPerellChannel/videos
    Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
    Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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  • Invest Like the Best

    Key Takeaways “The founder has to be accountable for the story. The founder holds this secret knowledge and vision that other people do not.” – Lulu Meservey Go Direct: If the founder’s secret has to go through seven layers of filtering before it is shared with the world, then it will become something that is already familiar to people and that already existsThe Core Ingredients of Founder Communications:1. Have a willingness and eagerness to take on the company’s comms 2. Have a clear vision of the company’s goals 3. Know your audience4. Reach people where they intellectually hang out“Communication is a vector, not a scalar. It only matters if there is a direction attached to it.” – Lulu Meservey Know your audience; if you are talking to the wrong people, then you would be better off talking to nobody because you may be making new enemies or unwanted friends Do not worry about converting your haters into believers; doing so successfully is so rare that it is probably not worth your scare timeKnow where your target audience intellectually hangs out so that your message can reach them in that medium Do not worry about converting your haters into believers; doing so successfully is so rare that it is probably not worth your scare time Craft your hook and know the erogenous zone of your target audience, then present them with a “gateway drug” that bridges them into the new world that you are creating

    Read the full notes @ podcastnotes.org



    My guest today is Lulu Meservey. Lulu is the Founder and CEO of Rostra, a company that partners with founders to level up their communications around all strategic initiatives, from hiring to fundraising. She is also on the board at Shopify. I have been recently fascinated by the challenge of founders telling their story and Lulu is an expert in comms and a believer in creative problem-solving through effective communication and compelling storytelling. We discuss the evolution of media and its pitfalls, innovative methods for managing crises, and the power of going direct with your communication. Please enjoy my conversation with Lulu Meservey.

    I’m excited to announce that we are hiring an Editor in Chief at Colossus. This will be a critical and central role in our growing media platform and in our quest to find and showcase the best people, businesses, and ideas in the world. This person will work on existing shows like Invest Like the Best and Founders, our soon-to-be-announced print publication, and more. We aim to be the dominant media company exploring business and investing frontiers, so this person needs to be obsessed with these topics and bring serious operational chops. I firmly believe this role can help define someone’s career. Go to joincolossus.com/eic to apply.

    Subscribe to Glue Guys!
    For the full show notes, transcript, and links to mentioned content, check out the episode page here.
    -----
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    This episode is brought to you by Alphasense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Imagine completing your research five to ten times faster with search that delivers the most relevant results, helping you make high-conviction decisions with confidence. AlphaSense provides access to over 300 million premium documents, including company filings, earnings reports, press releases, and more from public and private companies. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegas help you make smarter decisions faster.
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    Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.
    Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
    Follow us on Twitter: @patrick_oshag | @JoinColossus
    Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
    Show Notes:
    (00:00:00) Welcome to Invest Like the Best
    (00:06:48) The Evolution of Media and Communication
    (00:11:25) The Importance of Direct Communication for Founders
    (00:20:20) Choosing the Right Partners and Clients
    (00:25:20) The Art of Launching a Product
    (00:34:01) Fundraising Tips for Entrepreneurs and Investors
    (00:35:32) The Pitfalls of Inauthentic Fundraising
    (00:36:05) Crafting a Compelling Macro Narrative
    (00:37:54) Crisis Management Strategies for Founders
    (00:42:41) Lessons from Counterinsurgency
    (00:44:24) The Rugby Analogy for Founders
    (00:49:34) The Power of K-Pop Marketing
    (00:56:30) Vision and Future of Rostra
    (01:01:17) The Importance of Direct Communication
    (01:10:36) The Kindest Thing Anyone Has Done For Lulu

  • How to Take Over the World

    The story of how John Wooden won ten national championships on the way to becoming the greatest coach of all time.
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    Writing, production, and sound editing by Ben Wilson with support from Michael Lackner.
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  • Lenny's Podcast: Product | Growth | Career✓Claim

    Key Takeaways “Every tap on a mobile app is a miracle for you as a product developer.” – Nikita Bier Teens see each other everyday; this is one of the most important factors for why teen consumer apps have a higher probability of going viral If you are building a product with network effects and that is a communication tool, then you want to be positioned on that upward curve of adding connections to your social graph, because there is a higher urgency to connect Search for product ideas by using the concept “latent demand”: Identify the user’s motivation, clear up what they are actually trying to do, and then crystalize the process for them; this leads to intense adoptionThe most important thing to increase your probability of success: Develop a reproducible testing process You will know when your product is working; if there is any uncertainty, then your product is not working People download apps to make or save money, find a mate, or unplug from reality How to take a product from Zero to One: Execute at 100% for the thing you are trying to validate at that specific stage of the product development cycleAlways do right by users; if you do wrong to users, the internet will eventually find a way to seek its revenge on you While discovering a new communication product is a once-in-a-decade black swan event, growing a product can be more of a science Your app must demonstrate value in the first three seconds or it is not going to work “Consumer products live and die in the pixels.” – Nikita Bier

    Read the full notes @ podcastnotes.org



    Nikita Bier is one of the most in-demand consumer, social, and growth experts in the world. He’s the co-founder of TBH (sold to Meta for more than $30 million) and Gas (sold to Discord for millions more) and has helped more consumer apps that have hit #1 in the app stores than any other person I’ve come across. He currently spends his time advising founders on growth, product, and design and is an investor and advisor to some of the best consumer tech companies, including Flo, Locket, Eight Sleep, Citizen, BeReal, Captions, and more. In our conversation, we discuss:

    • The inside story of how TBH and Gas achieved explosive growth

    • Strategies for building viral consumer apps

    • Why teens are such a great audience

    • Fighting the human trafficking hoax at Gas

    • The challenge of creating durable social products

    • His experience working as a PM at Facebook

    • Advice for founders on building consumer apps

    • Much more

    —

    Brought to you by:

    • Webflow—The web experience platform

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    —

    Book Nikita for 1:1 consultation/mentoring: https://intro.co/NikitaBier

    —

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/how-to-consistently-go-viral-nikita-bier

    —

    Where to find Nikita Bier:

    • X: https://x.com/nikitabier

    • Threads: https://www.threads.net/@nikitabier

    • Website: https://intro.co/NikitaBier

    —

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    —

    In this episode, we cover:

    (00:00) Nikita’s background

    (06:08) Nikita’s early ventures: Politify and Outline

    (08:42) Transition to consumer apps

    (13:45) The birth of TBH

    (16:43) Building for teens vs. adults

    (20:00) TBH’s viral success

    (32:18) Leveraging live chat

    (34:08) Lasting lessons from TBH

    (37:00) Selling TBH to Facebook

    (42:19) Big-tech product management

    (48:46) Nikita on why “product management is not real”

    (51:49) The Tim Cook painting story

    (53:53) Leaving Facebook and starting a new venture

    (58:02) Rebuilding TBH and overcoming challenges

    (59:46) Addressing criticism

    (01:04:24) The human trafficking hoax

    (01:09:51) Selling to Discord and lessons learned

    (01:11:36) Lasting lessons from Gas

    (01:13:14) Building durable consumer apps

    (01:22:35) The VC route

    (01:23:27) Contact permissions in iOS 18

    (01:26:53) The success of Dupe

    (01:31:53) Advice for startup founders

    (01:34:14) Work with Nikita

    —

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

    —

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  • Write of Passage Podcast

    Key Takeaways Writing invokes clarity of thought; it forces you to ensure that every you say is actually correct Productive writers are always thinking about the topics they write about, even if they are not sitting in front of their computer The goal of writing is not to convince the reader that you are right, but to force the reader to think about the issue that you are discussing“The most important article you write is the second article someone reads.” – Ben Thompson Develop a framework for writing by using “The Writing Machine”:Have an overall view of the world and how it worksProcess news and information as it happensFed that information into your worldview machineThe output that this machine churns out is your content

    Read the full notes @ podcastnotes.org



    What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how.
    Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based newsletter writers. Maybe that’s your dream, too, but you’re plagued by questions like: “What should I write about?” “What’s my business model?” “How do I make my first dollar online?” We’re so glad you asked; because Ben has the answers. In this episode, you’ll learn his exact playbook for how to monetize your writing — not just for right now, but also for the future.
    Ben’s blog, Stratechery, is the OG of subscription-based newsletters and actually inspired the creation of Substack. If you’ve ever wondered what a day-in-the-life of someone who makes millions of dollars writing looks like, now’s your chance.

    SPEAKER LINKS:
    Website & Newsletter: https://stratechery.com/
    Twitter: https://twitter.com/benthompson

    WRITE OF PASSAGE:
    Want to learn more about the next class for Write of Passage?
    Click here: https://writeofpassage.com/

    PODCAST LINKS:
    Website: https://writeofpassage.com/how-i-write
    YouTube: https://www.youtube.com/@DavidPerellChannel/videos
    Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
    Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Founders✓Claim

    The name of Nobel usually calls to mind Alfred Nobel, inventor of dynamite, and the internationally prestigious prizes that bear his name. But Alfred was only one member of a creative and innovative family who built an industrial empire in prerevolutionary Russia. The saga begins with an emigre from Sweden, Immanuel Nobel, who was an architect, a pioneer producer of steam engines, and a maker of weapons.

    Immanuel's sons included Alfred; Robert, who directed the family's activities in the Caspian oil fields; and Ludwig, an engineering genius and manufacturing magnate whose boundless energy and fierce determination created the Russian petroleum industry.

    Ludwig's son Emanuel showed similar mettle, shrewdly bargaining with the Rothschilds for control of the Russian markets and competing head-on with Standard Oil and Royal Dutch Shell for lucrative world markets.

    Perhaps no family in history has played so decisive a role in building an industrial empire in an underdeveloped but resource-rich nation. Yet the achievements of the Nobel family have been largely forgotten. When the Bolsheviks came to power, Emmanuel had to flee the country disguised as a peasant.

    The Nobel empire with its 50,000 workers lay in ruins. An empire which had taken eighty years to design and build, was nearly destroyed, bringing a sudden and bitter end to one of the most remarkable industrial odysseys in world history.

    This episode is what I learned from reading The Russian Rockefellers: The Saga of the Nobel Family and the Russian Oil Industry by Robert Tolf.

    ----

    Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more.

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    Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here.

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    “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

  • My First Million

    Key Takeaways The nine non-obvious lessons that Shaan Puri has learned while building an audience: 1. Forget the numbers 2. Find your inner nerd 3. Build a magnet, not an audience 4. The First, Last, Best, Worst, Weirdest framework 5. Use the Five D’s6. Nothing is too long, only too boring 7. Don’t worry about style or production quality 8. Create a Binge Bank 9. Be so good that they cannot ignore you

    Read the full notes @ podcastnotes.org



    Episode 620: Shaan Puri ( https://x.com/ShaanVP ) breaks down the 9 lessons he’s learned while building an audience.
    —
    Show Notes:
    (0:00) Intro
    (2:17) Forget the numbers
    (6:11) Find your inner nerd
    (9:57)Build a magnet
    (10:40) First, Last, Best, Worst, Weirdest
    (12:40) The thing I wish I knew earlier
    (15:53) No such thing as too long
    (16:18) A+ content with C- delivery
    (17:58) Create a binge bank
    (18:32) People don’t want information
    (19:55) Be so good they can’t ignore you

    —

    Get our business idea database here https://clickhubspot.com/mfm

    Check Out Shaan's Stuff:
    Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

    My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

  • Invest Like the Best

    Key Takeaways The keys to creating a business culture of excellence:Have a small number of people who are elite in their field Compensate them very wellEnsure that compensation and promotion are perfectly tied to performance Ruthlessly minimize bureaucracyCelebrate people who do big things with the fewest number of people possible“Mathematical superintelligence” is a more specific way to refer to artificial general intelligence (AGI) Mathematical superintelligence is an AI that solves math problems at a superior capability compared to the sum total of all humans on earth It will be able to solve any problem, but especially those that have a quantitative element or that require quantitative reasoningThe coming years and decades include a $100+ trillion wealth transfer from boomers to millennials; given the company’s customer base, Robinhood is well-positioned to benefit from this wealth transferDe-emphasize the significance of the “number of people” managed; the desire to manage a larger number of people warps incentives and attracts empire builders instead of problem-solvers “Sometimes I just read the reviews of the Robinhood credit card app before bed.” – Vlad Tenev Advice for entrepreneurs: Imagine if Frank Slootman took over your company… What are the ten things that he would do?

    Read the full notes @ podcastnotes.org



    My guest today is Vlad Tenev. Vlad is the CEO and co-founder of Robinhood. It was such a treat to sit down with him and discuss the behind-the-scenes of a revolutionary business we all know well. He details Robinhood’s journey to zero-cost trading and what it means to build a consumer-centric financial product. Vlad believes in finding the harmonies across mathematics and art and applies this lens to everything he builds. We discuss Robinhood’s new credit card and more products on the horizon, the company’s toughest moments, including the Gamestop episode, and the compelling future of AI in financial services. Please enjoy this conversation with Vlad Tenev.

    For the full show notes, transcript, and links to mentioned content, check out the episode page here.
    -----
    This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. I think this platform will become the standard for investment managers, and if you run an investing firm, I highly recommend you find time to speak with them. Head to ridgelineapps.com to learn more about the platform.

    This episode is brought to you by Tegus, where we're changing the game in investment research. Step away from outdated, inefficient methods and into the future with our platform, proudly hosting over 100,000 transcripts – with over 25,000 transcripts added just this year alone. Our platform grows eight times faster and adds twice as much monthly content as our competitors, putting us at the forefront of the industry. Plus, with 75% of private market transcripts available exclusively on Tegus, we offer insights you simply can't find elsewhere. See the difference a vast, quality-driven transcript library makes. Unlock your free trial at tegus.com/patrick.
    -----
    Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.
    Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.
    Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
    Follow us on Twitter: @patrick_oshag | @JoinColossus
    Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

    Show Notes:
    (00:00:00) Welcome to Invest Like the Best
    (00:03:56) The Next Frontier in AI: Reasoning and Logical Deductions
    (00:06:19) Challenges and Approaches in AI Development
    (00:09:08) Formal Mathematics and AI Integration
    (00:11:23) Practical Applications of Mathematical Superintelligence
    (00:17:30) Robinhood's Journey to Zero-Cost Trading
    (00:24:38) Building a Consumer-Friendly Trading Platform
    (00:28:52) Robinhood Gold and the Future of Financial Services
    (00:35:51) Understanding Robinhood's Business Model
    (00:42:34) Navigating the GameStop Crisis
    (00:49:17) Improving Customer Satisfaction
    (00:52:43) Reputation Repair
    (00:54:52) The Future of Financial Services
    (00:59:06) Crypto and AI in Finance
    (01:08:09) Building a High-Performance Culture
    (01:11:42) The Kindest Thing Anyone Has Ever Done for Vlad

  • Infinite Loops

    Key Takeaways Investing is a service-based business; focus on the karma! “The four horsemen of the investment apocalypse are fear, greed, hope, and ignorance. And only ignorance is something that you can address.” – Jim O’ShaughnessyTake actions that increase the surface area of your luck Ironically, in a changing world, playing it safe is one of the riskiest things that you can doLearn how you are going to react to every phase of the market You have to be selective, but you also have to be okay with rejection Trust is a function of experience, and experience is a function of timeYou do not need to be right every time to dominate; the best traders in history are right just a little more than 50% of the time How to add value early in your career: Find the 10% of a person’s life that they hate, and make that problem go away for themThe investing industry is based on trust and reputation – it is wise to remember this

    Read the full notes @ podcastnotes.org



    Let me introduce you to the four horsemen of the investment apocalypse:

    Fear.

    Greed.

    Hope.

    Ignorance.

    Notice anything?

    Three of four are emotions.

    I’ve long argued that effective investing is far more about emotional control than technical know-how (although the latter certainly helps!) By hook or by crook, the best investors can find a way to tame their pesky emotional impulses and overcome that primal urge to respond impulsively to panic, passion, or pride.

    My guest, the razor-sharp Ateet Ahluwalia, is a veteran trader and investor who has spent well over 15 years at the coalface, from trading at Goldman at the dawn of the financial crisis to his current role as founder and managing director of the venture capital firm Island Green Capital Management. As you’ll hear from our conversation, Ateet has built an insanely deep understanding of the emotional constitution required to succeed in finance and venture capital, which informs his approach to risk management, hiring, investing, due diligence, and everything in between.

    I hope you enjoy our wide-ranging conversation, whose implications extend well beyond investing. For episode takeaways, a full transcript, and various other goodies, check out our Substack.

    Important Links:

    The Thinker and The Prover; by Jim O’Shaughnessy Ateet’s LinkedIn Island Green Capital Management

    Show Notes:

    Why Venture Capitalists Should Shun the Glory “In a changing world, playing it safe is one of the riskiest things you can do." Risk: Why Size Matters The Emotional Constraints of Investing How to Find Out What Someone Really Wants The Purifying Power of Mistakes Pick up the Phone! Being Humbled by the Market Public vs Private Investing Why Hit Rates Matter Assessing the Macro Position Bullshitting, Question-Dodging, and Other Red Flags The Many Bosses of the Venture Capitalist Be a Painkiller Ateet as Emperor of the World MORE!

    Books Mentioned:

    The Enlightenment Trilogy; by Jed McKenna Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist; by Brad Feld & Jason Mendelson Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean; by Karen Berman, Joe Knight & John Case Adventures of a Bystander; by Peter F. Drucker
  • Artificial Intelligence Podcast

    Key Takeaways Check out the episode page

    Read the full notes @ podcastnotes.org



    Elon Musk is CEO of Neuralink, SpaceX, Tesla, xAI, and CTO of X. DJ Seo is COO & President of Neuralink. Matthew MacDougall is Head Neurosurgeon at Neuralink. Bliss Chapman is Brain Interface Software Lead at Neuralink. Noland Arbaugh is the first human to have a Neuralink device implanted in his brain.

    Transcript: https://lexfridman.com/elon-musk-and-neuralink-team-transcript

    Please support this podcast by checking out our sponsors:
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    SPONSOR DETAILS:
    - Cloaked: https://cloaked.com/lex and use code LexPod to get 25% off
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    EPISODE LINKS:
    Neuralink's X: https://x.com/neuralink
    Neuralink's Website: https://neuralink.com/
    Elon's X: https://x.com/elonmusk
    DJ's X: https://x.com/djseo_
    Matthew's X: https://x.com/matthewmacdoug4
    Bliss's X: https://x.com/chapman_bliss
    Noland's X: https://x.com/ModdedQuad
    xAI: https://x.com/xai
    Tesla: https://x.com/tesla
    Tesla Optimus: https://x.com/tesla_optimus
    Tesla AI: https://x.com/Tesla_AI

    PODCAST INFO:
    Podcast website: https://lexfridman.com/podcast
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    - Medium: https://medium.com/@lexfridman

    OUTLINE:
    Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
    (00:00) - Introduction
    (09:26) - Elon Musk
    (12:42) - Telepathy
    (19:22) - Power of human mind
    (23:49) - Future of Neuralink
    (29:04) - Ayahuasca
    (38:33) - Merging with AI
    (43:21) - xAI
    (45:34) - Optimus
    (52:24) - Elon's approach to problem-solving
    (1:09:59) - History and geopolitics
    (1:14:30) - Lessons of history
    (1:18:49) - Collapse of empires
    (1:26:32) - Time
    (1:29:14) - Aliens and curiosity
    (1:36:48) - DJ Seo
    (1:44:57) - Neural dust
    (1:51:40) - History of brain–computer interface
    (1:59:44) - Biophysics of neural interfaces
    (2:10:12) - How Neuralink works
    (2:16:03) - Lex with Neuralink implant
    (2:36:01) - Digital telepathy
    (2:47:03) - Retracted threads
    (2:52:38) - Vertical integration
    (2:59:32) - Safety
    (3:09:27) - Upgrades
    (3:18:30) - Future capabilities
    (3:47:46) - Matthew MacDougall
    (3:53:35) - Neuroscience
    (4:00:44) - Neurosurgery
    (4:11:48) - Neuralink surgery
    (4:30:57) - Brain surgery details
    (4:46:40) - Implanting Neuralink on self
    (5:02:34) - Life and death
    (5:11:54) - Consciousness
    (5:14:48) - Bliss Chapman
    (5:28:04) - Neural signal
    (5:34:56) - Latency
    (5:39:36) - Neuralink app
    (5:44:17) - Intention vs action
    (5:55:31) - Calibration
    (6:05:03) - Webgrid
    (6:28:05) - Neural decoder
    (6:48:40) - Future improvements
    (6:57:36) - Noland Arbaugh
    (6:57:45) - Becoming paralyzed
    (7:11:20) - First Neuralink human participant
    (7:15:21) - Day of surgery
    (7:33:08) - Moving mouse with brain
    (7:58:27) - Webgrid
    (8:06:28) - Retracted threads
    (8:14:53) - App improvements
    (8:21:38) - Gaming
    (8:32:36) - Future Neuralink capabilities
    (8:35:31) - Controlling Optimus robot
    (8:39:53) - God

  • Twenty Minute VC

    Key Takeaways “Extraordinary careers, when you are junior in venture, do not get built sitting behind a desk in an office behind a laptop. You have to be willing to go meet with founders in person, figure out how to understand their business and how to convince them to even spend time with you when you are not one of the big general partners.” – Delian Asparouhov Startups must have a strong vision for the future of the world, and then build towards making that vision the reality Young venture capitalists do not focus enough on differentiation; many young VCs spread themselves too thin by focusing on a multitude of sectors In venture, you have no moat other than your brand; “US dollars” is the product that you deliver – a product that anybody else can deliverThe number one thing that Delian has learned from Peter Thiel: There is always a way to structure your argument so that you are on the winning side no matter what “People love software because the marginal distribution costs are zero, but perhaps what people need to realize is also that the marginal returns are zero as well because there is no moat.” – Delian Asparouhov The only rule of the Founders Fund is that there are no rules Over the next 100-200 years, our biggest geopolitical and moral crisis is humanity speciating by way of artificial selection pressures (such as embryonic scoring and CRISPR DNA changing) and natural selection pressures (such as humans existing on new frontiers, perhaps in space)Say what you think; it doesn’t really matter how society chooses to react to it

    Read the full notes @ podcastnotes.org



    Delian Asparouhov is a Partner at Founders Fund and Co-Founder and President of Varda Space Industries, which is building the world's first space factories. At Founders Fund Delian has led deals in the likes of Ramp ($7BN) and Sword Health ($3BN) among others. Before joining Founders Fund, he was a Principal at Khosla Ventures, Head of Growth at Teespring, and Founder of a healthcare company called Nightingale.

    In Today's Episode with Delian Asparouhov We Discuss:

    1. Venture Capital: Winners, Losers and Everyone Else:

    Who are the Top 3 venture firms in the world today according to Delian? Why does Delian believe that Benchmark are not the firm they were? Who will be the winners in venture in the next 10 years? Who will be the losers in venture in the next 10 years?

    2. Inside Founders Fund: What No One Sees:

    What are the most important and impactful elements of Founders Fund that no one knows about? What does Delian believe that the Founders Fund partnership will strongly disagree with him on? Why does Founders Fund believe the path of most resistance is the best way to make decisions? What single topic has Delian publicly disagreed with Peter Thiel on most? How did it go?

    3. What Every Young VC Needs to Know:

    What are Delian's single biggest tips to young VCs looking to scale the VC ladder today? What are the five core pillars of venture according to Delian? What should young VCs focus on? Why does Delian disagree with Founders Fund partners that "the best founders do not need the help of their VCs?" Does Delian agree with Vinod Khosla that "90% of VCs do detract value?" What are the biggest ways that Delian believes VCs can and do detract value?

    4. Europe Will Be Third World, Parenting and Marriage:

    Why does Delian believe that Western Europe will become like the third world? What are Delian's single biggest tips on finding a life partner? What have been the biggest changes to Delian since becoming a father? What question does no one ask Delian that someone should ask him?
  • rational vc

    Key Takeaways Check out the Rational VC website

    Read the full notes @ podcastnotes.org



    Learn from history's Greatest Minds — and find Timeless ideas you can apply to business and life. Every episode we explore a Lindy book: We strive to become polymaths like our investing and business icons, pulling the Big Ideas from a wide range of disciplines to help us become better investors and operators. For the curious-minded seeking Worldly Wisdom. Join 3,000+ others by subscribing @ rationalvc.com to get free access to essays and exclusive content.

    For the video version of this episode click here.

    Timestamps:

    (00:00) Intro

    (08:16) Core Concepts

    (12:10) Important Prologue One

    (29:10) Important Prologue Two

    (45:04) Prologue Three

    (49:42) A First Look at Agency

    (1:05:00) Ethics Problems in Scaling

    (1:09:00) The Minority Rule

    (1:29:40) Employment & FU Money, Freedom

    (1:47:26) Status, Manners & Competence

    (1:49:55) On Taking Risks

    (1:55:35) The Intellectual Yet Idiot

    (2:04:17) The Lindy Effect Recap

    (2:09:10) Deeper Into Agency

    (2:11:58) The Illusion of Business Plans

    (2:15:00) Charlie Munger, Show Rather Than Be

    (2:17:15) Financial Minimalism, Mimesis

    (2:24:22) Virtues & Advice for Young People

    (2:26:37) The Interventionistas

    (2:28:36) Religion, Belief, & SITG

    (2:31:10) Most Important, Book 8: Risk & Rationality

    (2:51:05) Epilogue

    —

    Our website (all essays and podcasts): rationalvc.com
    Our investment fund: rational.fund
    Cyrus' Twitter: x.com/CyrusYari
    Iman's Twitter: x.com/iman_olya

    —

    Referenced Material:

    Cyrus on "Financial Minimalism", Viral Essay:
    https://www.rationalvc.com/articles/minimalism

    Also listen to the prior three podcast episodes - each covered the other books of Taleb's Incerto Series.

    —

    Disclaimer: The materials provided are solely for informational or entertainment purposes and do not constitute investment or legal advice. All opinions expressed by hosts and guests are solely their own opinions and do not reflect the opinion of their employer(s).

    #Timeless #wisdom #knowledge #books #polymaths

  • How to Take Over the World

    Key Takeaways “I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordan The greats do not cower when they are slighted; instead, their determination only grows further “I never asked any of my teammates to do something that I wasn’t willing to do myself. If you don’t want to play that way, don’t play that way. I’m not going to do it for you.” – Michael Jordan Learning is a gift, even when pain is your teacherIt obvious when a person wants to win more than the competition; the world has a way of elevating these people who simply want it more than everyone else After Michael Jordan’s legendary performance in Game 2 of the 1986 Eastern Conference First Round, where he scored 63 points against the Boston Celtics, Larry Bird famously said: “I think he’s God disguised as Michael Jordan.”“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan

    Read the full notes @ podcastnotes.org



    "I can accept failure. Everyone fails at something, but I can't accept not trying. I can't accept it." Michael Jordan is one of the greatest basketball players of all time. He's also a great entrepreneur, business owner, and Olympian. In this episode, we cover his remarkable story and talk about the strategies, tactics, and work habits that made him so effective.
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  • Lenny's Podcast: Product | Growth | Career✓Claim

    Key Takeaways Check out the episode page

    Read the full notes @ podcastnotes.org



    Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psychology—what he calls “thinking psycho-logically”—over mere logic. In our conversation, we cover:

    • Why good products don’t always succeed, and bad ones don’t necessarily fail

    • Why less functionality can sometimes be more valuable

    • The importance of fame in building successful brands

    • The importance of timing in product success

    • The concept of “most advanced, yet acceptable”

    • Why metrics-driven workplaces can be demotivating

    • Lots of real-world case studies

    • Much more

    Note: We encountered some technical difficulties that led to less than ideal video quality for this episode, but the lessons from this conversation made it impossible for me to not publish it anyway. Thanks for your understanding and for bearing with the less-than-ideal video quality.

    —

    Brought to you by:

    • Pendo—The only all-in-one product experience platform for any type of application

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    Find the transcript at: https://www.lennysnewsletter.com/p/what-most-people-miss-about-marketing

    —

    Where to find Rory Sutherland:

    • X: https://x.com/rorysutherland

    • LinkedIn: https://www.linkedin.com/in/rorysutherland

    • Book: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

    —

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    —

    In this episode, we cover:

    (00:00) Rory’s background

    (02:37) The success and failure of products

    (04:08) Why the urge to appear serious can be a disaster in marketing

    (08:05) The role of distinctiveness in product design

    (12:29) The MAYA principle

    (15:50) How thinking irrationally can be advantageous

    (17:40) The fault of multiple-choice tests

    (21:31) Companies that have successfully implemented out-of-the-box thinking

    (30:31) “Psycho-logical” thinking

    (31:45) The hare and the dog metaphor

    (38:51) Marketing’s crucial role in product adoption

    (49:21) The quirks of Google Glass

    (55:44) Survivorship bias

    (56:09) Balancing rational ideas with irrational ideas

    (01:06:19) The rise and fall of tech innovations

    (01:09:54) Consistency, distinctiveness, and clarity

    (01:21:12) Considering psychological, technological, and economic factors in parallel

    (01:23:35) Where to find Rory

    —

    Referenced:

    • Google Glass: https://en.wikipedia.org/wiki/Google_Glass

    • Meta Portal TV: https://www.meta.com/portal/products/portal-tv/

    • Rory’s quote in a LinkedIn post: https://www.linkedin.com/posts/brad-jackson-04766642_the-urge-to-appear-serious-is-a-disaster-activity-7093497742710210560-1LYN/

    • The MAYA Principle: Design for the Future, but Balance It with Your Users’ Present: https://www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present

    • Ogilvy: https://www.ogilvy.com/

    • MCI: https://www.mci.world/

    • Veuve Clicquot: https://en.wikipedia.org/wiki/Veuve_Clicquot

    • Why do the French call the British ‘the roast beefs’?: http://news.bbc.co.uk/2/hi/2913151.stm

    • The Killing on Hulu: https://www.hulu.com/series/the-killing-f5da5c2d-4626-4ba9-bcf3-ff5f891771fb

    • Original The Killing on BBC: https://www.bbc.co.uk/programmes/b017h7m1

    • The Mandarin Oriental, Hong Kong: https://www.mandarinoriental.com/en/hong-kong/victoria-harbour

    • SAT: https://satsuite.collegeboard.org/sat

    • The Widening Racial Scoring Gap on the SAT College Admissions Test: https://www.jbhe.com/features/49_college_admissions-test.html

    • What is the age of the captain?: https://www.icopilots.com/what-is-the-age-of-the-captain/

    • Octopus Energy: https://octopus.energy/

    • Kraken: https://octopusenergy.group/kraken-technologies

    • Toby Shannan: https://theorg.com/org/shopify/org-chart/toby-shannan

    • Dunbar’s number: Why we can only maintain 150 relationships: https://www.bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships

    • AO: https://ao.com/

    • Zappos: https://www.zappos.com/

    • Joe Cano on LinkedIn: https://www.linkedin.com/in/joeycano/

    • John Ralston Saul’s website: https://www.johnralstonsaul.com/

    • Voltaire’s Bastards: The Dictatorship of Reason in the West: https://www.amazon.com/Voltaires-Bastards-Dictatorship-Reason-West/dp/0679748199

    • Psycho-Logic: Why Too Much Logic Deters Magic: https://coffeeandjunk.com/psycho-logic/

    • Herbert Simon’s Decision-Making Approach: https://bura.brunel.ac.uk/bitstream/2438/4995/1/Fulltext.pdf

    • Robert Trivers’s website: https://roberttrivers.com/Welcome.html

    • Crazy Ivan: https://jollycontrarian.com/index.php?title=Crazy_Ivan

    • The Joys of Being a Late Tech Adopter: https://www.nytimes.com/2019/08/28/technology/personaltech/joys-late-tech-adopter.html

    • Jean-Claude Van Damme: https://en.wikipedia.org/wiki/Jean-Claude_Van_Damme

    • Tim Berners-Lee: https://en.wikipedia.org/wiki/Tim_Berners-Lee

    • Edward Jenner and the history of smallpox and vaccination: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1200696/

    • The real story behind penicillin: https://www.pbs.org/newshour/health/the-real-story-behind-the-worlds-first-antibiotic

    • What Are Japanese Toilets?: https://www.bigbathroomshop.co.uk/info/blog/japanese-toilets/

    • reMarkable: https://remarkable.com/

    • Chumby: https://en.wikipedia.org/wiki/Chumby

    • Survivorship bias: https://en.wikipedia.org/wiki/Survivorship_bias

    • Jony Ive: https://en.wikipedia.org/wiki/Jony_Ive

    • Marc Newson’s website: https://marc-newson.com/

    • Designing Men: https://www.vanityfair.com/news/business/2013/11/jony-ive-marc-newson-design-auction

    • Qantas A330: https://marc-newson.com/qantas-a330/

    • Herodotus: https://en.wikipedia.org/wiki/Herodotus

    • Big Decision? Consider It Both Drunk and Sober: https://www.forbes.com/sites/chunkamui/2016/03/22/wine-and-sleep-make-for-better-decisions/?sh=5c97fdc524b1

    • How Henry Ford and Thomas Edison killed the electric car: https://www.speakev.com/threads/how-henry-ford-and-thomas-edison-killed-the-electric-car.4270/

    • Watch Jay Leno get nostalgic and swoon over this 1909 EV: https://thenextweb.com/news/jay-leno-talk-about-electric-car-1909-baker

    • Jay Leno’s Garage: https://www.youtube.com/@jaylenosgarage

    • Nudgestock: https://nudgestock.com/

    • Akio Morita: https://en.wikipedia.org/wiki/Akio_Morita

    • Don Norman on LinkedIn: https://www.linkedin.com/in/donnorman/

    • What Makes Tesla’s Business Model Different: https://www.investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp

    • Monica Lewinsky on X: https://x.com/MonicaLewinsky

    • Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains: azon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes-ebook/dp/B07ZKZ5DWF

    • Branding That Means Business: https://www.amazon.com/Branding-that-Means-Business-Economist-ebook/dp/B09QBCCH9N

    • PwC: https://www.pwc.com

    • Ryanair: https://www.ryanair.com

    • British Airways: https://www.britishairways.com/

    • Wrigley’s began as a soap business: know when to pivot: https://theamericangenius.com/entrepreneur/wrigleys-began-as-soap-know-when-to-pivot/

    • Transport for Humans: https://www.amazon.com/Transport-Humans-Perspectives-Pete-Dyson/dp/1913019357

    —

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

    —

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  • Modern Wisdom

    Key Takeaways The emotion that we do not want to feel is often the emotion that we invite in the exact way that we try to avoid it The spiritual path for so many is just another way to say, ‘I am not good enough yetYou are not going to get to where you want to go by being a really sh*tty boss to yourselfEnjoyment is a state of mindLetting go doesn’t happen by telling yourself to let go; letting go happens when it is readyThe desire to be special can only exist if you don’t know who you areWe make decisions on an emotional basis and we use logic to figure out how we will feel based on a decision If you can’t say no, then you can’t find your “yes”People don’t want you to be perfect; what they want is to feel connected with you We know ourselves by comparative contrast; but when we feel joy, the contrast goes away The “inner voice” is not necessarily bad; oftentimes though, it is irrational and incompetentThe key to self-improvement is understanding who you are Instead of considering what is wrong in your life and how to fix it, consider what is right and how you can grow it

    Read the full notes @ podcastnotes.org



    Joe Hudson is a coach, entrepreneur and a podcast host.
    We are often our own harshest critics. Everyone knows that it’s important to be kinder and more understanding to ourselves, yet this is a challenge. So what is a more reliable route to developing self-compassion, stopping negative self-talk and getting out of our own way?
    Expect to learn what the real Matrix is, how to identify thoughts that might be holding you back, why feeling superior only works if you’re suppressing emotions, why people struggle so much to connect with their inner world, how to reduce negative self talk, where self discovery comes from and much more...
    Sponsors:
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    Episodes You Might Enjoy:
    #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59
    #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf
    #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp
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    Get In Touch:
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    Email: https://chriswillx.com/contact
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