Episodios
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In this episode, Juergen Berkessel discusses the benefits and strategies of private podcasting for internal business communications. He explains how personalized, on-demand podcasts can enhance engagement and create a more interactive workplace. Technologies such as Slack and Discord are highlighted as effective tools for making internal podcasts more engaging and for promoting cross-team collaboration. Juergen emphasizes the importance of shifting from one-directional communication to a more inclusive and interactive format to maintain employee interest and participation.
https://podcastingresourcesguide.com/private-podcasts/
Episode Contents00:00:00 - Introduction
00:54:00 - Understanding Private Podcasting
02:51:00 - Personal Experiences and Concerns
04:57:00 - Challenges of One-Directional Podcasting
06:32:00 - Innovative Solutions for Engagement
08:13:00 - Leveraging Discussion Platforms for Internal Podcasts
Topics DiscussedPrivate podcasts are a strategic asset for internal engagement, but content must be engaging.Interactive elements and discussion platforms can transform private podcasting into a dynamic tool.Fostering a sense of community around private podcasts enhances internal culture and collaboration.Explore private podcasting for internal engagement and culture building in organizations.Unlock internal communication with private podcasting and interactive engagement.Dive into private podcasting as a tool for employee connection and feedback.
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In this episode of the Podcasting Resources Guide, we take a deep dive with guest Juergen Berkessel into the world of lavalier microphones, discussing their versatility and varied applications in podcasting.
Weighing the pros and cons of different lavalier systems, Juergen offers valuable insights into choosing the right mic, whether you're shooting for top-tier audio quality or working within a budget, and highlights the SureMove Mic 2 kit for its exceptional performance in challenging environments. Listeners will come away with a richer understanding of how to enhance their podcast's audio through the strategic use of lavalier mics.
https://podcastingresourcesguide.com/lavalier-systems
Episode Contents00:00:45 - What Are Lavalier Mics?
00:02:28 - Choosing between types of lavalier systems
00:03:53 - The Sure MoveMic System
00:05:13 - Is the MovMic right for you?
00:07:10 - Alternative Mid Range Options
00:09:25 - Howto decide between mid and high end options
00:10:14 - Wrap Up
Topics DiscussedIntroduction to Lavalier Mics
Definition and basics of lavalier microphonesApplications and versatility for podcastersTypes of Wireless Lavalier Systems
Traditional wireless lavalier systems with a separate mic and belt packIntegrated lavalier systems with the transmitter built into the micConsiderations for Choosing a Lavalier System
Importance of visual discretion and ease of useThe impact of recording environment on system choiceUse Cases for Different Lavalier Systems
Traditional systems: preferred for field interviews and conferencesIntegrated systems: better for solo shows and narrative podcasts with movementThe SureMove Mic 2 Kit
Justification of the high price pointAdvantages for podcasters demanding high audio quality and versatilityPerformance in Various Environments
SureMove kit's capabilities in noisy and outdoor settingsThe importance of investing in a system that handles environmental challengesEvaluating High-End Lavalier Systems
Frequency of use and environments where recording will occurAudio quality requirements and device compatibilityConsiderations for podcasting with video contentLavalier System Alternatives Across Price Ranges
Mid-range options like the Rode Wireless Go 2 and Saramonic Blink 500b 2Affordable systems such as the Boya BYW M4 Pro and FIFINE K058Deciding Which System to Choose
Balancing budget constraints with quality and feature needsUnderstanding the trade-offs between cost, quality, and robustness of a lavalier systemClosing Remarks
Summary of the discussion about the SureMove mic 2 kitInvitation for listeners to subscribe for more insights on podcasting tools and strategies
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In this episode of Podcasting Resources Guide, we tackle key industry updates and strategies from Issue 9 of Podcasting Strategy Insights Newsletter, including Apple Podcasts' visibility changes, TikTok's new feature, the rise of video podcasting technology, Facebook's video player updates, Spotify's AI playlists, the advantages of audiograms, automated voice in journalism, the implications of intitification on SEO, dealing with imposter syndrome, and the value for value monetization model. Join host Polly and guest Juergen Berkessel as they provide podcasters and content creators with actionable insights into the ever-evolving digital media space.
https://insights.polymash.com/issues/9#start
Episode Contents1. Introduction to the Episode
- Welcoming guest Juergen Berkessel
- Mention of the Podcast strategy insights newsletter availability and access
2. Apple Podcast Visibility Shift
- Apple's potential prioritization of subscription program enrolled podcasts
- The strategic dilemma for podcasters regarding visibility and content quality
3. TikTok Notes Feature
- New feature shifting the focus to still images
- Implications for content creators and comparison to Instagram's platform evolution
4. Selecting the Right Webcam for Video Podcasting
- Comparison between webcams and DSLR cameras
- Depth of field and visual quality as key considerations
5. Facebook's Unified Video Player
- Integration of reels, long-form videos, and live broadcasts
- Anticipated benefits for content creators and audience engagement enhancement
6. Spotify's AI-Powered Playlist Feature
- Personalization through machine learning for unique user preferences
- Prospects of applying similar AI to podcast content curation
7. Utilization of Audiograms in Podcast Marketing
- Advantages of turning audio into engaging video snippets
- Impact on content reach and shareability
8. Automated Voice Feature in The New York Times
- Most articles available via automated voice for increased accessibility
- Implications for content ecosystem and the need for content creators to adapt
9. The Concept of Enshittification
- Critique of search engines degrading service quality
- Importance of diversifying content distribution approaches
10. Imposter Syndrome in Podcasting
- Exploration of imposter syndrome as a motivating factor
- Encouragement to use this syndrome as a driver for authenticity and improvement
11. Value for Value Model in Podcast Monetization
- Description of the direct audience support and reciprocal relationship in monetization
- Discussion on redefining the creator-consumer exchange beyond monetary aspects
12. Summary and Conclusion
- Recap of the strategic insights discussed
- Invitation for listeners to subscribe and stay engaged with future content
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In this episode of the Podcasting Resources Guide, host Polly interviews Polymash founder Juergen Berkessel about a recent article he published entitled "Is a No-Equipment Podcast Feasible with Synthetic Voice Technology?" and the personal journey behind it..
https://podcastingresourcesguide.com/synthetic-voice-podcasting/An early adopter and innovator, Juergen recounts his transition from traditional photography, to losing his job, to the embrace of digital advancements and the exploration of AI. This narrative spans various eras of media technology, highlighting the shift from analog to digital, and now to AI's role in podcasting.
Juergen draws parallels between the initial skepticism toward digital cameras and current reservations about synthetic voice technology in podcasting. His perspective as a photographer who has navigated such a transition provides valuable lessons on adapting and flourishing amid technological shifts. He illuminates how AI can democratize art and podcasting, allowing creators to prioritize content over technical production nuances.
Key Take-AwaysThe digital revolution in photography provides a parallel for the emerging integration of synthetic voice technology in podcasting.Digital cameras, and now AI-generated imagery and voices are democratizing the creative process, fostering wider participation.The value in art and podcasting often rests in the final product rather than the creation process itself.Synthetic voice technology is evolving, bridging the "Uncanny Valley" effect.Practical applications of AI voices in podcasting could involve creating content in multiple languages and facilitating AI-generated dialogue, broadening the scope of storytelling.
Notable Quotes:"Digital cameras, and now AI, are democratizing art by removing barriers to entry for those with a vision." "The artistic community has gained a new collaborator in AI, not just a new tool.""Skepticism is as integral to technological innovation as the excitement for new possibilities.""My engagement with new technologies has been about expanding possibilities, not replacing the old."
Resources:Polymash Website: [https://www.polymash.com](https://www.polymash.com)The Original Article ["Is a No-Equipment Podcast Feasible with Synthetic Voice Technology?"](https://polymash.com/no-equipment-podcast-synthetic-voice/)
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Today's episode of the Podcasting Resources Guide unpacks the nuances of YouTube's updated policies with our guest and the founder of Polymash, Juergen Berkessel. As synthetic and AI generated content is becoming more prevalent, YouTube has come up with a new policy of disclosure mandates. Juergen and Polly navigate us through this policy shift.
https://podcastingresourcesguide.com/youtube-ai-disclosure-policy/
We examine what this policy means for the video domain and ponder its ripples across the podcasting ecosystem. We also explore ethical practices, urging podcasters to get ready for the future of these sorts of policies likely applying to AI generated music and synthetic voices.
Key Takeaways:
YouTube's policy change is a call for content creators to embrace transparency, marking a pivotal moment for AI-manipulated media.The policy's current scope is limited to video, hinting at what might lie ahead for podcasters integrating AI-generated content.As policies evolve, podcast creators should remain agile, adapting quickly to new expectations of transparency.Open communication about AI usage in podcasts can strengthen listener trust and preempt concerns.Future-proofing content with clear disclosures about AI's role could be the new norm for digital content creation.
Resources:Full Show Notes: https://podcastingresourcesguide.com/youtube-ai-disclosure-policy/YouTube's official announcement of the policy and the related disclosure tool: https://blog.youtube/news-and-events/disclosing-ai-generated-content/Explore the digital strategy frontier with Juergen Berkessel’s Polymash: https://polymash.comJoin the conversation and share your insights at the Podcasting Resources Guide: https://podcastingresourcesguide.com
About Juergen, our Founder:Juergen Berkessel, the mastermind behind Polymash and founder of the Podcasting Resources Guide, champions the intersection of AI and podcasting with a career rich in innovation and digital strategy. His past in transforming audio experiences through technology makes him a resourceful voice in the podcasting space.
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In this episode of the Podcasting Resources Guide, our host Polly sits down with our founder, Juergen Berkessel. Together, they unpack an update to a tool well known in the podcast industry: Podroll's dynamic feed drops.
https://podcastingresourcesguide.com/podroll-dynamic-feed-drops/Diving into the mechanics of how dynamic feed drops automate the promotion of podcast episodes across various platforms, we learn the specifics of targeting the right audiences and the exemplary ease this technology offers. Juergen highlights Podroll's benefits, such as direct listen attribution, improved podcast SEO, and a scalable network reaching, aligning with podcasters' aspirations to expand their listenership.
Geotargeting, and dynamic insertion are illuminated as features that ensure promotions are not only widespread but resonate with the ideal listener demographic. Juergen also sheds light on the monetization opportunities presented by Podroll, offering a lucrative revenue stream for podcasters with established audiences. With key insights into the effectiveness, mechanics, and strategic advantages of using dynamic feed drops, this episode is pivotal for any podcaster looking to rise above the noise and monetize their passion.
Key Takeaways:Dynamic Feed Drops: A tool that automates the promotion of podcast episodes, increasing their discoverability.Targeted Promotion: Utilizes geotargeting to ensure promotional episodes are heard by preferred demographics.Direct Listen Attribution: Promotional listens contribute to the podcast's SEO and organic growth stats.Scalability and Monetization: Access to a broad network for promotion and new revenue streams through selling feed spots.Effortless Integration: A seamless addition to any podcaster's existing monetization strategy, with no disruption to current ad inventory.
Notable Quotes:"Imagine you create a promotional episode for your podcast. You want as many relevant listeners as possible to hear it, right? What Podroll has introduced with dynamic feed drops is essentially a way to automate and scale that whole process." - Juergen Berkessel"With dynamic feed drops, you're getting real-time insight into your campaign's effectiveness." - Juergen Berkessel"The success of dynamic feed drops depends on the match between the promoting and host podcasts, and we can't ignore the fact that there's a cost to entry." - Juergen Berkessel"It's a solid step towards solving the discoverability puzzle in the podcast space." - Juergen Berkessel"Once an episode is sold, it goes in the feed, and the rest is handled by Podroll." - Juergen Berkessel
Resources:Full Show Notes: https://podcastingresourcesguide.com/podroll-dynamic-feed-drops/Polymash Website: https://polymash.comPodroll Platform: https://podroll.fm/For an insightful journey into the world of podcast promotion through Podroll's dynamic feed drops, lend your ears to this full episode. Stay tuned for more episodes with valuable tips, tools, and industry secrets to help you level up your podcast.
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In this episode of the Podcasting Resources Guide, host Polly dives into the intriguing world of generative search and its impact on content discoverability, particularly for podcasters. She is joined by Juergen Berkessel, the founder of Polymash, who shares his insights and experiences with SEO and generative search, based on his recent article here: https://polymash.com/generative-search-survival/
They discuss the concept of generative search, its differences from traditional search engines, and how it is reshaping the playing field for content creators. Juergen explains the challenges and opportunities that generative search presents for podcasters and provides actionable strategies to adapt to this new search landscape. He emphasizes the importance of publishing full transcripts, creating high-quality content, and leveraging personal stories to stand out in generative search results. The episode concludes with a discussion on the impact of generative search on SEO traffic and the need for podcasters to pivot and rethink their SEO strategies.
Key Takeaways:Generative search represents a significant shift in how search engines operate, using artificial intelligence to generate new content in response to search queries.Podcasters need to adapt to generative search by publishing full transcripts of their episodes, focusing on quality content, and addressing listener intent.Personal stories and unique experiences are essential for differentiating podcasts from AI-generated content and creating connections with listeners.Show notes should be detailed, keyword-rich, and provide context and direction to make episodes more discoverable in generative search results.While SEO skills are still important, the focus should be on creating excellent content and fulfilling user intent.
Notable Quotes:"Generative search engines use artificial intelligence to actually generate new content in response to a search query.""With generative search, the AI is sophisticated enough to digest information from various sources and create a concise, direct reply to queries.""Generative search is redefining what it means to be discoverable online and demands that content creators adapt to maintain visibility." "Podcasters should focus on quality, addressing listener intent, and providing rich, well-crafted answers that generative search engines can pick up on.""Personal stories and authentic content have a better chance of piquing the interest of both listeners and generative search engines."Resources:Generative Search Survival Article - Juergen BerkesselPolymash - Juergen Berkessel's company websitePodcasting Resources Guide — Our podcastTo listen to the full episode and stay updated on future episodes, subscribe to the Podcasting Resources Guide. Stay curious, keep learning, and explore the evolving landscape of generative search and podcasting.
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In today's episode, we'll cover the introduction of the Shure SM7dB XLR, a new microphone with a built-in preamp delivering clean gain. This microphone is based on the iconic status and rich sound quality of the original Shure SM7B favored by professionals worldwide like Joe Rogan and Michael Jackson. So what are the differences? Let's find out...
00:00:43 - Introducing the new Sure SM7dB ()00:02:49 - An "Iconic" Microphone? ()00:05:16 - Use Cases for Built In Pre-Amps ()https://podcastingresourcesguide.com/SM7dB-vs-SM7B
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Today we'll cover automation tools for marketing podcasts on social media, considering factors like user interface, features, support, and budget. Specifically, we'll discuss Missinglettr, a comprehensive social marketing platform with features like Drip Campaigns, Social Media Calendar, and Analytics.
00:00:33 - Social Media Automation Tools without Sacrificing Authentic Engagement 00:02:52 - Evaluating Interface, Integrations, Support, and Budget 00:04:53 - Missinglettr: Elevate Your Social Media Strategy 00:08:19 - How MissingLettr's Drip Campaigns Can Save You Time 00:11:22 - MissingLettr Pricing and Current Deals 00:13:53 - Links and Resourceshttps://podcastingresourcesguide.com/automated-podcast-marketing
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Today we're delving into some significant developments from Spotify that'll impact your podcasting journey. We've got the latest scoop on new features, including personalized customizations, enhanced monetization strategies, and audience insights. Our focus also drifts to the magic of an optimized show page and the undeniable power of SEO in podcasting. Let's dive into these fresh fall offerings from Spotify and learn how to maximize them for your podcasting success.
(00:44): "Enhancing the Podcasting Experience: Spotify's Exciting New Features for Creators"
(02:40): "Enhancing Your Podcast's Visibility on Spotify: Optimizing Your Show Page"
(06:37): Optimizing Your Podcast for SEO: The Key to Visibility and Success
Resources and Links:https://podcastingresourcesguide.com/spotify-new-features
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In today's episode, we're diving deep into the world of press releases in podcasting. Press releases may be overlooked, but they can be a super helpful tool for promoting your podcast. We'll discuss how a well-crafted press release can grab the attention of the media and attract new listeners. Plus, we'll explore how press coverage can boost your search engine optimization and attract sponsors or advertisers.
Join us as we discuss when to issue press releases, how to write a press release that catches journalists' attention, and tips for distributing your press release effectively. And don't forget, we'll also share how AI-based tools like ChatGPT can assist in creating professional press releases. Let's unlock the power of podcast press releases together!
00:01:18 - Podcasting Press Releases Primer ()00:02:58 - When to Write Podcast Press Releases ()00:05:33 - How To Write and Structure Press Releases ()00:08:14 - Press Releases and SEO Considerations ()00:10:56 - Press Release Distribution Platforms ()
Resources and Linkshttps://podcastingresourcesguide.com/press-releases-podcast-promotion
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We're here today to complete our three-part series exploring the Digital Presence Spectrum, a roadmap to building, running, and scaling your podcasting platform. We've talked about attracting an audience and building authority, and now it's time to address the final stage: scaling your platform. In this episode, we're exploring strategies to scale your podcasting platform.
Key topics covered:
The power of consistency. Sticking to a regular schedule builds loyalty and anticipation. Diversifying formats beyond audio, like transcripts, audiograms, videos, infographics. Making content accessible and shareable.Collaborating with influencers. Being a guest on other shows expands reach.Leveraging social media through engagement, not just broadcasting. Optimizing for SEO. Allowing listeners to actively find episodes through search.Building community. Offering membership benefits and personalized email sequences. Using analytics to guide strategy. Monitoring performance to make improvements. Knowing when to outsource tasks. Maintaining quality and sanity as you scale.Links and Resources:
https://podcastingresourcesguide.com/scaling-your-podcast-platform
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In today's episode, we'll continue with part 2 of our series about "The Digital Presence Spectrum" — which consists of three stages: Building an Audience, Building Your Platform, and Scaling Your Platform; So today , we'll focus the importance of owning your platform to prevent loss of audience and income; and ways to avoid digital sharecropping, a concept we'll explore in a minute.
00:00:42 - Digital Presence Spectrum Recap ()00:02:30 - Digital Sharecropping on Platforms you don't own. ()00:06:51 - How to Avoid Digital Sharecropping ()00:08:48 - Building a Platform ()00:12:26 - Migrating Content From 3rd Party Platforms ()00:15:12 - Links and Resources ()https://podcastingresourcesguide.com/building-your-platform
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In today's episode, we'll introduce the Digital Presence Spectrum roadmap. We have been busy developing this concept and decided to share our thoughts on it with you. The genesis of this idea began when we, the team at Polymash, encountered a somewhat peculiar pattern. We realized a great deal of our clients and followers often find themselves grappling with digital strategy.
The objective here is to bring into focus where one should invest time to create a meaningful digital presence. In this introductory episode, we'll dig into the three key stages of the digital presence spectrum.
00:00:28 - Introducing the "Digital Presence Spectrum" ()00:01:44 - A Roadmap for Digital Strategy in Podcasting ()00:04:08 - Common Stories and Issues We Encounter ()00:07:32 - Stage 1: Building and Audience With Great Content ()00:11:38 - Using Medium For Early Audience Growth ()00:15:09 - Using Substack For Monetization ()00:18:04 - Resources and Links ()
Links and Resourceshttps://podcastingresourcesguide.com/digital-presence-spectrum
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Today, we're delving into the love child of sound and vision: Audiograms. You're passionate about your podcast, pouring your heart into each episode. But when it comes time to share your content with the world – or even just that hilarious zinger from your last guest – are you fully using the tools available?
From Instagram to 'X' (you may remember it better as Twitter), every platform offers a unique way to reach your audience. We will be debunking the myths around audiograms, discussing tactics to maximize their potential, exploring platforms like ClipGen, and wrapping it all up with some tips you won't want to miss. So, let's hit play and dive deep into the world of audiograms.
(00:58): The Limitations of Audiograms: Engaging Existing Audiences vs. Gaining New Listeners(03:46): Exploring Enhanced Features and Innovations in Audiogram Platforms(06:00): Audiogram Usage and Publishing Platforms(09:46): Introducing ClipGen: Podcast Audio into Social Media Clipshttps://podcastingresourcesguide.com/audiogram-effectiveness
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We pull back the curtain on the undervalued art of selecting the perfect podcast domain name. Delve into the profound impact of SEO research and smart domain selection on podcast discovery and growth, especially crucial for new podcasters. We'll walk you through cautionary tales and success stories, shedding light on the path to make your mark in the crowded podcast scene.
Tune in and get the inside scoop on creating a strong, SEO-boosted online presence for your podcast. In this episode, we cover:
(00:00): Intro(00:27): The Importance of SEO Research in Choosing a Podcast Name: Unlocking the Power of Search and Discoverability(02:18): "The Importance of Choosing the Right Domain: A Cautionary Tale for Podcasters"(04:15): "Podcasting SEO Success: The Power of Choosing the Right Domain"(06:21): "Finding the Perfect SEO-Friendly Podcast Name: Tools and Tips"(08:40): OutroResources and Links: https://podcastingresourcesguide.com/seo-domain-strategy
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In today's episode, we want to shine a spotlight on something really exciting happening over at "Sounds Profitable" - The Podcast Industry Glossary. This little gem is a collaborative effort between Bryan Barletta, the genius behind the "Sounds Profitable" Newsletter and website, and a group of awesome partners. So, what's the mission of this glossary? Well, its main purpose is to demystify all the technical jargon in the podcasting world.
00:00:00 - The Podcast Glossary By Sounds Profitable ()
00:01:31 - Unraveling the Confusion: Navigating Podcasting Terminology and Definitions ()
00:04:42 - Categories in the Podcast Industry Glossary ()
00:07:58 - Summary and Links ()
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In our last episode, we really delved into the ethical use of AI-based Synthetic Speech apps for podcasters. It was an interesting discussion, and it made me realize that we should take a closer look at one platform that truly caught our attention here at Polymash. This platform is called Wondercraft AI, a platform that offers hyper-realistic AI voices for podcast production, script drafting, music selection, and various use cases.
00:00:07 - Wondercraft AI Synthetic Voice Podcasting Tool ()00:01:13 - Wondercraft AI: Use Cases in Podcasting and Beyond ()00:05:34 - Wondercraft AI: Features and How Tos ()00:08:28 - Pricing and Our Take on Wondercraft AI ()00:10:48 - Links and Resources ()https://podcastingresourcesguide.com/wondercraft-ai-synthetic-voice
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This episode is a little different, insofar that it is not a straight up tool review. We've recently been discussing the use of Artificial Intelligence (AI) Synthetic Voices in podcasting. I realize this can be a contentious issue. So, we've brainstormed three categories for the ethical use of AI Synthetic Voices, ranging from "no-brainer usage" to "questionable applications." We've come up with over a dozen ideas we'd like to share with you.
00:01:06 - Exploring the Benefits of Synthetic Voices ()00:04:04 - Exploring the Boundaries: Bordering on the Ethical? ()00:07:48 - Straying Into The Grey Areas of Voice Cloning ()00:10:57 - Links and Resources ()https://podcastingresourcesguide.com/ai-voice-cloning
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In today's episode, we'll cover the concept and benefits of "In House Promos" and how they can engage listeners of older episodes. We'll also cover how in-house promos can be delivered using dynamic audio insertion, and introduce one AI-powered tool called "SpotOn" by Futuri Media that creates tailored audio ads with licensed music.
00:00:00 - Links and Resources00:00:45 - In-House Promos: Elevating Your Podcast's Reach and Engagement00:04:24 - Examples of How In-House Promos Can Help Your Show00:06:17 - Dynamic Audio Insertion for In House Podcast Ads00:09:05 - SpotOn and DIY Solutions: AI-powered Tools For Audio Ads00:11:37 - Links and Resources ()For Resources and our ChatGPT Prompt Engineering: https://podcastingresourcesguide.com/audio-ads-in-house
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