Episodios
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In this episode of Private Practice Elevation, we're diving into one of the most important yet often misunderstood aspects of online marketing: blog SEO.
You’ll learn five actionable steps to optimize your blog posts for search engines, helping you rank higher in search results and reach more potential clients.
Whether you’re just starting out with blogging or you’ve been at it for a while, this episode will give you clear, easy-to-follow strategies for improving your blog’s visibility without getting overwhelmed by technical jargon.
From keyword research to writing compelling titles to structuring your posts for better readability, we’ve got you covered.
Many private practice owners and therapists struggle with getting their content seen by the right people. You might be writing fantastic blog posts, but if those posts aren’t optimized for search engines, they’re likely not reaching your target audience.
This can lead to frustration as you’re putting in the effort but not seeing the results. The issue often comes down to a lack of SEO knowledge, which can feel daunting to non-tech-savvy practice owners. This episode will simplify SEO, breaking down exactly what you need to do to make your content more discoverable online, so you can focus on attracting more clients.
One common myth is that SEO is too complicated for non-experts.
Many therapists believe they need to hire an expensive marketing agency to see any real results. While it’s true that SEO can get technical, the steps covered in this episode are straightforward and something you can easily implement on your own. We’ll also address the misconception that stuffing your blog post with keywords is the key to ranking higher. With Google’s August 2024 update, focusing solely on keywords is no longer enough—intent and relevance are what matter most now.
Finally, we’ll bust the myth that SEO success happens overnight. While these steps are crucial, it’s important to understand that SEO is a long game. Consistency and quality will pay off, helping you grow your practice over time by bringing in more organic traffic.
Tune in to this episode and take the mystery out of blog SEO with five simple steps to make your content work harder for your practice!
Key TakeawaysKeyword Research is Fundamental: Understanding the search intent and using natural language processing can significantly enhance your blog content's relevance and ranking.
Compelling Titles and Meta Descriptions: Create engaging and informative titles and meta descriptions that include primary keywords to boost click-through rates.
Optimized URLs: Short, clean URLs that incorporate primary keywords improve both user experience and search engine understanding.
Utilizing Headers and Subheadings: Organize content with a hierarchy of headers to facilitate better user experience and search engine indexing.
Linking Strategy: Incorporate relevant internal and external links to guide users and establish authority, increasing engagement on your site.
Links mentioned in this episode:Ubersuggest
SEO Basecamp Live
SEO Assessments
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In this episode, Daniel Fava addresses a common concern many therapists have—technology.
It's no secret that a lot of therapists shy away from new digital tools, whether it’s due to fear of change, lack of time to learn, or simply feeling like technology doesn’t fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible?
Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care.
Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field.
Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace both clinical work and entrepreneurship.
Throughout the episode, Amity shares how therapists can benefit from thinking like business owners while still delivering high-quality care to clients. She believes that combining therapeutic expertise with smart business practices can help therapists run thriving, sustainable practices.
But the conversation doesn't stop there! Amity and Daniel dive into some cutting-edge topics like AI (artificial intelligence) and VR (virtual reality) and how these technologies are starting to transform the therapy space.
While technology can feel intimidating to some, Amity encourages therapists to push past their fears and embrace the future. Whether it's using AI-powered chatbots or note-taking tools that simplify admin work or introducing clients to VR experiences that create immersive therapeutic environments, there's a lot of potential for these tools to elevate therapy practices.
This conversation will help you shift your mindset and see how integrating these tools can empower both you and your practice.
Key Takeaways:Innovation in Therapy: Amity Cooper wants therapists to think beyond the therapy room and adopt a "Therapreneur" mindset. By blending therapy skills with business know-how, therapists can build successful and innovative practices.
AI as a Co-Pilot: AI isn't something to be afraid of! Amity talks about tools like ChatGPT and Decipher AI, which can help therapists manage their workload by automating tasks like writing, engaging with clients, and even creating content for blogs or social media. This frees up time for therapists to focus on what matters most—helping clients.
The Power of VR: Imagine being able to take your clients into a fully immersive environment where they can safely confront their fears or practice new skills in a controlled space. That's the power of virtual reality in therapy, and it's opening up new possibilities for enhancing client experiences.
Bridging the Tech Gap: The mental health industry has been slow to adopt new technologies, and Amity believes it's crucial to close that gap. By staying current with tech advances, therapists can improve their services and meet clients' evolving needs.
Empowering the Profession: One of the biggest takeaways from this conversation is that therapists should be part of the technological revolution in mental health. If clinicians don’t embrace these changes, there’s a risk that tech companies might take the lead and leave therapists out of the equation. Amity’s message is clear—therapists need to be involved in shaping the future of their field.
Links mentioned in this episode:Clinical Career Collective Website
Do This First Bootcamp
Clinical Career Collective on Facebook
Connect with Amity on LinkedIn
Amelia by XRhealth
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In this episode of the Private Practice Elevation podcast, we delve into the significant recent changes in the SEO landscape due to Google's latest core update.
If you've relied heavily on optimizing for specific keywords or building backlinks, sorry, but it's time to reevaluate your strategy. Google's new focus pivots towards content that is genuinely useful, relevant, and expertly crafted to serve users' needs.
Understanding these shifts is crucial for private practice owners aiming to maintain or improve their website rankings.
Daniel provides an in-depth look at how these updates could affect your SEO efforts and offers expert advice on adapting to these changes.
By emphasizing the importance of creating high-quality, relevant content and a seamless user experience, he guides listeners through what it takes to stay ahead in the evolving SEO game.
Key Takeaways:Relevance Over Keywords: Google's algorithm now prioritizes understanding the user's intent and providing relevant answers over just matching keywords.
Helpful Content: Your website content must come from a place of authority and offer genuine solutions to users' problems to be considered valuable.
User Experience: How fast your site loads and how easily users can navigate it play a critical role in maintaining good SEO rankings.
AI Content: While AI-generated content is acceptable, it must be thoroughly fact-checked and enhanced with your expertise to be effective.
Adapting to Changes: Regularly reviewing and updating your content to ensure it remains relevant and valuable is crucial for dealing with fluctuations in SEO rankings.
Links mentioned in this episode:148. What Therapists Need to Know About AI w/ Rebekah Hudson
How Does Google’s Helpful Content Update Impact SEO? - Neil Patel article
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In this episode of The Private Practice Elevation Podcast, Daniel breaks down an important but often overlooked topic: why you should register your domain separately from your website builder.
First, he explains the difference between a domain and web hosting in easy-to-understand terms.
Think of your domain like the address of your practice online, while your web hosting is like the actual building where everything is stored.
Keeping your domain registration separate from your website builder (like Squarespace or Wix) is a smart move, giving you more control over your online presence.
Daniel shares why using a dedicated domain registrar, like GoDaddy or Namecheap, is better than bundling everything with your website platform.
The biggest reasons? You’ll have more flexibility to switch platforms when your practice grows or changes, and you’ll get better security and support along the way.
He also shares a real-life story about a client who ran into big problems when they needed to move their domain. Their website and email went offline for days because they had everything tied to their website builder. This could have been avoided with a simple change.
By the end of the episode, you’ll have a clear plan for how to set up your domain and website the right way, helping your private practice run smoothly from the start.
Key Takeaways:Register your domain separately from your website builder to stay in control.
It’s easier to switch platforms, like moving from Squarespace to WordPress, when you use an independent domain registrar.
Don’t use your business email to set up your domain accounts. It’s better to use a personal email so you can always access it.
Companies like GoDaddy and Namecheap offer better security and support than bundling with website platforms.
Real-life examples show the problems that can happen if you don't separate your domain and website accounts.
Links mentioned in this episode:
My Best Practice (EHR platform): privatepracticeelevation.com/mbpractice (with free 3 months offer)
Private Practice Elevation Kickoff Call (Clarity Call for website or SEO help): privatepracticeelevation.com/kickoff
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In today’s fast-paced world, therapists often find themselves juggling various systems for billing, progress notes, treatment planning, and administrative tasks.
This inefficiency can lead to burnout and suboptimal care.
In this episode, Ryan Fuller, co-founder of My Best Practice, discusses these challenges and how their electronic health record (EHR) system addresses them.
Ryan shares his journey from juggling multiple systems for clinical work, research, and administrative tasks to creating a seamless, integrated solution for mental health professionals.
We discuss the challenges faced by therapists and the significant improvements My Best Practice brings to clinical practice, administration, and research.
Ryan explains the early stages of developing My Best Practice, outlining the key functionalities they aimed to address—clinical documentation, research integration, and business administration.
The discussion moves to the onboarding process, emphasizing the platform's user-friendly migration services, which make it easy for practices to switch from other popular EHR systems like Simple Practice.
As the conversation progresses, Ryan touches on future advancements, including AI-driven progress notes, and why user feedback is crucial in shaping these features.
If you’re curious about what thought, planning, and ideas go into creating an EHR platform, and how it can help you streamline your private practice, listen up!
Key Takeaways:Unified EHR System: My Best Practice integrates clinical, research, and administrative functionalities into one seamless platform.
White Glove Migration Service: The platform offers an extensive and supportive migration process to help practices switch EHR systems smoothly.
Evidence-Based Focus: Developed with a strong emphasis on evidence-based care, the system supports therapists in delivering high-quality treatment.
AI-Driven Progress Notes: Upcoming features include AI-generated progress notes designed to save therapists significant time while maintaining data security.
User-Centered Development: My Best Practice continually evolves based on user feedback to enhance functionality and ease of use.
Links mentioned in this episode:Get 3 months free of My Best Practice
Survey About Using AI in Therapy Practice
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In this episode of the Private Practice Elevation Podcast, Daniel Fava welcomes Nate Hendrikse, founder of Navigator Bookkeeping, to discuss the journey of scaling a private practice from a financial perspective.
Nate shares his background as a former teacher and how his passion for personal finance led him to start his own bookkeeping business.
With an empathetic understanding of the struggles private practice owners face, Nate breaks down key strategies for understanding and improving their financial stories.
Nate delves into the importance of having a clear financial story and how it can alleviate stress and confusion for practice owners.
He emphasizes the need for tracking essential metrics and creating a dashboard to maintain a comprehensive view of the business's financial health.
As therapy practices grow, Nate highlights the challenges of optimizing clinician pay structures and provides practical tools and tips to ensure that practices remain profitable and sustainable.
Knowing some of the blind spots and things to avoid can help therapists step confidently into scaling their business and growing their team.
If you own or manage a private practice and are looking to scale effectively, this episode is packed with actionable insights and expert advice from Nate Hendrikse.
Key Takeaways:Understanding Your Financial Story: Learn how to identify and interpret the trends in your practice's financial data to make informed decisions.
The Importance of Data: Utilizing financial reports and dashboards can help track essential metrics and uncover financial blind spots.
Optimizing Clinician Pay Structures: Discover strategies for creating fair and profitable pay structures for clinicians to ensure sustainability as your practice grows.
Creating a Financial Dashboard: Simple yet effective ways to track financial health metrics to keep your business on course.
Navigating Growth Challenges: Practical advice on managing the nuances and complexities that come with scaling a private practice.
Links mentioned in this episode:Navigator Bookkeeping Website
Clinician Profitability Tool
Nate’s LinkedIn
Navigator Bookkeeping YouTube Channel
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In this episode of the Private Practice Elevation podcast, Daniel Fava sits down with Michael J. Silva to discuss strategies for building a successful private practice without heavily relying on low-paying insurance contracts.
Silva shares his journey from experiencing early career burnout in corporate healthcare to establishing a flourishing cash-based sports medicine practice.
Alongside offering practical advice for navigating the transition to a cash-based model, Silva highlights the importance of finding your niche and over-delivering value to clients.
Michael details his process of identifying and eliminating unprofitable insurance contracts, emphasizing the importance of knowing your numbers.
By focusing on a motivated and health-conscious clientele, Silva and his team were able to build a thriving practice with a low cancellation rate and highly satisfied clients.
Silva’s insights provide valuable lessons for mental health therapists, physical therapists, and other healthcare providers aiming to enhance their business models and client relationships.
For those interested in scaling their practices successfully, this episode serves as an excellent resource.
Key Takeaways:Identify and Focus on Your Niche: Michael emphasizes the importance of targeting a specific, motivated clientele to reduce cancellations and increase job satisfaction.
Know Your Numbers: Understanding the costs of running your practice versus what you get reimbursed by insurance companies is crucial for financial health.
Build a Superior Client Experience: Over-deliver on value and create an exceptional customer experience to retain clients and build a strong reputation.
Gradually Transition Away from Low-Paying Contracts: Start by weeding out the least profitable insurance plans while ensuring you provide referrals for clients you can no longer serve.
Leverage Community Roots and Network: Utilize your local connections and provide content that positions you as an expert in your specific niche to attract cash-paying clients.
Links mentioned in this episode:https://michaeljsilva.com
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In this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Dr. Elisabeth Morray to delve into the critical topic of niching in therapy.
As they discuss the journey from being a generalist to identifying and embracing a niche, Elisabeth provides actionable insights for private practice owners looking to grow their businesses authentically.
They explore the balance between general practice and specialization, how continuing education plays a critical role, and the fear of potentially losing clients by narrowing one’s focus.
Throughout the conversation, Elisabeth shares her career journey, from her early focus on eating disorders and women's health to her current roles at Alma and her private practice.
This episode is packed with website ideas and insights related to niching down in therapy, the importance of finding a niche that resonates deeply with one's values, and how to market authentically.
By highlighting real-world applications and personal experiences, Daniel and Elisabeth offer valuable guidance for therapists looking to elevate their practice.
Key Takeaways:The Power of Continuing Education: Investing time in ongoing learning, both in familiar areas and new fields, can bridge the gap between interest and expertise.
Importance of Community: Building a network of professionals with shared interests can expand perspectives and provide support.
Balance Between Personal and Professional: Utilizing one's lived experiences and personal journey can deeply enhance professional practice and authenticity.
Flexibility in Niching: Adopting a niche doesn’t have to be an all-or-nothing approach—therapists can pivot and evolve based on their experiences and seasons of their life.
Authentic Marketing: Sharing relatable, educational content on your website can resonate more with potential clients and help normalize their experiences.
Links mentioned in this episode:Alma Website
Elisabeth’s LinkedIn Profile
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In this episode of The Private Practice Elevation Podcast, Daniel Fava chats with David Frank, founder of Turning Point Financial Planning, about the intricate relationship between money and psychology.
Both professionals share their journeys, showing how their careers transitioned towards serving the mental health community.
David provides insights into his role in assisting therapists with their financial planning, covering both personal finance and business structures.
Throughout the episode, David Frank delves into the psychology of money and common mindsets that arise for business owners, particularly therapists.
He explains how deep-seated beliefs and patterns from childhood influence financial behaviors and decisions. David also discusses the crucial role of conversation and speaking with trusted individuals in overcoming financial shame and anxiety. The importance of community, having professionals like financial planners on your team, and maintaining a stance of curiosity and non-judgment about financial matters are emphasized.
The episode wraps up with actionable advice for therapists and business owners on managing their financial lives more effectively and with greater insight.
Key Takeaways:Influence of Childhood on Money Mindset: Childhood experiences significantly shape financial behaviors and attitudes. Awareness and exploration of these can help in overcoming financial blocks.
The Role of Community and Conversation: Sharing financial concerns with trusted individuals or professionals can alleviate shame and provide new perspectives, reducing anxiety.
Curiosity and Non-Judgment: Adopting a curious, non-judgmental approach to financial issues can foster better understanding and more effective decision-making.
Investing and Patience: Success in investing often requires patience and the ability to endure market fluctuations without reactive decision-making.
Financial Planning for Therapists: Tailored financial planning services can bridge the gap between personal and professional finances, providing clarity and reducing stress for therapists.
Links mentioned in this episode:Turning Point Financial Life Planning
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In this episode of the Private Practice Elevation podcast, host Daniel Fava dives deep into the differences between WordPress.com and WordPress.org, helping private practice owners make informed decisions about their website platforms.
Daniel seeks to remove the confusion that many people face when choosing between these two WordPress platforms.
In fact, some don’t even know that WordPress has TWO options for building a website with their platform.
But there are, and many folks get confused or choose the wrong platform when building their first website for their private practice.
In this episode, Daniel demystifies WordPress by breaking down the four main differences between Wordpress.com and Wordpress.org: ownership and control, cost, customization and flexibility, and maintenance and security.
Each aspect is crucial for private practice owners to consider as they plan their online presence.
With insightful comparisons and real-world examples, he guides listeners through the complexities of WordPress choices, making the decision clearer and more strategic for long-term practice growth.
Key Takeaways:Ownership and Control: WordPress.org offers full control over customization, themes, and plugins, while WordPress.com provides a more managed but restrictive environment.
Cost Considerations: WordPress.org requires paying for hosting and domain services, whereas WordPress.com uses a tiered pricing model with different levels of functionality.
Customization and Flexibility: WordPress.org allows unlimited customization, making it ideal for growing practices, while WordPress.com is limited to predefined themes and plugins.
Maintenance and Security: WordPress.org demands active management of updates and security, but offers complete control, while WordPress.com handles this for you in exchange for reduced flexibility.
Future Proofing Your Practice: Starting with WordPress.org provides room for growth and prevents the need for future platform shifts, making it a robust option for long-term private practice elevation.
Links mentioned in this episode:Article: What’s the Difference Between WordPress.com & WordPress.org?
Episode 131. Secure, Reliable, and Fast: The Benefits of Managed WordPress Hosting for Your Private Practice Website
Our WordPress Care Plans & Hosting
Get started with our services by scheduling a call
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In this episode of the Private Practice Elevation podcast, your host, Daniel Fava, dives deep into the simple essence of content marketing plans tailored for private practice growth.
In the ever-evolving landscape of private practice, engaging with and attracting clients goes beyond face-to-face therapy sessions.
An integral part of this modern approach to building a successful practice lies in a solid content marketing strategy. This means that you’re consistently publishing and sharing new content on your website.
But content marketing is not just about producing content; it's about creating a strategic roadmap to reach and engage with your target audience effectively.
Daniel breaks down the concept into an easily digestible 3-step plan, showcasing the importance of having a structured approach to increase website traffic and highlight your services.
Daniel underscores the key reasons for adopting a content marketing plan, emphasizing trust-building, client education, attracting the right clientele, maintaining connection with current clients, and distinguishing oneself from competitors.
Later, he provides a simplified, yet potent three-step strategy
Key Takeaways:Content is Key: A substantial content marketing plan cultivates trust, educates potential clients, attracts the right fit, keeps you connected with clients, and sets you apart from the competition.
Three-Step Approach: Daniel lays out an approach starting with creating detailed service pages, supporting them with targeted blog posts, and then sharing the content across social media and Google Business profiles.
Simple Execution: Daniel simplifies the concept of content marketing and suggests using a Google Sheet for blog post ideas, ensuring consistency in execution.
SEO Focused: Emphasizing the importance of SEO, the content should be geared towards showcasing expertise in specific service areas.
Commitment to Clients: A content marketing plan should resonate with your dedication to your clients by clearly communicating services and providing valuable information.
Links mentioned in this episode:Schedule a Free Clarity Call today
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In this episode of the Private Practice Elevation podcast, host Daniel Fava welcomes David Sturgess, a seasoned mental health professional and business consultant, to discuss the pivotal shifts required when transitioning from therapist to business owner.
The journey from being an agency therapist or employee to becoming a business owner of your private practice is filled with unique challenges and opportunities.
For therapists considering this path, understanding the nuances of business, the value of time and money, and the intricacies of marketing can be the difference between thriving and merely surviving.
David Sturgess has a compelling background in mental health, with over 16 years of experience in the field. His journey began as a 911 operator and first responder, which unfolded into a strong interest in psychology and led his current career.
David worked for several years in youth residential treatment facilities and transitioned into private practice six years ago as a result of desiring to be more present for his family and to alleviate burnout.
Currently, David is a consultant with Wise Practice Consulting, where he focuses on helping solo practice owners navigate the transition from clinical work to business ownership.
In this episode, David imparts his insights on three major changes that are crucial for therapists ready to delve into the entrepreneurial world and see lasting success.
Key Takeaways:Recognizing the need for assistance in business matters is critical for therapists transitioning into business ownership.
Clinicians must adopt a realistic approach to time management and financial planning, ensuring their practice remains profitable.
Investing in professional services such as website design can have a significant ROI and is essential for effective marketing.
Understanding the role of a quality website as an always-on marketing tool can help improve visibility and attract potential clients.
A niche focus can evolve and needs to be communicated effectively to reach the intended audience.
Links mentioned in this episode:http://www.wisepracticeconsulting.com
Schedule a free 30-minute consultation with David
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In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews special guest Steve Cuffari, a marriage and family therapist and current client of Private Practice Elevation about his experience investing in SEO for his private practice.
Daniel and the Private Practice Elevation team have been helping Steve expand his practice’s visibility through SEO (Search Engine Optimization) for about two years now.
Steve shares his journey of transitioning from working at an organization to starting his own private practice - without taking insurance from the get-go.
He discusses the importance of investing in a website and SEO to attract clients and shares valuable insights on honing your message, tracking numbers, and staying competitive.
Steve's story is a testament to the power of facing fears and investing in yourself to achieve success in private practice.
Tune in to learn from his experiences and gain valuable tips for your own practice.
In This Episode, You’ll Learn:What led Steve to invest in a new website and especially place a high emphasis on SEO
Why he chose to work with Private Practice Elevation
The importance of facing his own fears and realizing that his own growth was worth investing in
What made Steve stay the course and continue working on SEO for two years running
The challenges he faced over the course of long-term SEO strategy building
How we had to pivot his SEO approach at times to make sure his ideal local client could find him
How SEO has impacted Steve’s business for the better
The key lessons Steve learned and things you need to know before you invest in SEO for your private practice
The importance of knowing your numbers and tracking the data related to your website and conversions
This Episode Is Brought To You ByAlma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
Links mentioned in this episode:In Touch Family Counseling - Steve’s Private Practice
Private Practice Elevation’s SEO services
Book - Donald Miller’s Building A Storybrand (affiliate link)
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Work-life balance is a myth! But rhythms of life and the changing of seasons are something that we can all embrace.
In this episode, I sit down with Amy Dover, a seasoned therapist and successful group practice owner.
Amy has an inspiring story of transitioning from various practice settings to building her own flourishing group practice in Enterprise, Alabama.
Throughout our conversation, Amy opens up about the rapid growth of her practice and the different seasons she's experienced as an entrepreneur.
We dive into the challenges of maintaining a healthy work-life balance and why Amy prefers to think in terms of finding a rhythm rather than balance. Because, honestly, balance never comes and only creates frustration.
She shares her insights on how to adapt to the changing demands of personal life and business, providing valuable advice for anyone looking to grow their practice while staying grounded.
Key TakeawaysRethinking Balance: Amy encourages us to move away from the rigid idea of work-life balance and instead find a rhythm that works for both our personal and professional lives.
Embracing Seasons: Understanding and embracing different seasons—whether it's a time of rapid growth or a slower period—can help in managing personal and business development effectively.
Managing Growth: Amy’s journey emphasizes the importance of being a savvy businessperson. Knowing the financial and administrative aspects of your practice is essential for success, and requires a mindset shift from therapist to business owner.
Leadership Lessons: Transitioning from a solo practice to a group practice requires continuous learning and adaptation in leadership styles and team dynamics.
Consulting and Support: Having a mentor or joining a consulting group can provide crucial support and guidance through the stages of growing your practice.
Amy's experience and wisdom offer a roadmap for navigating the complexities of practice growth while staying true to your values.
Links mentioned in this episode:Wise Practice Consulting
FREE Webinar: Is It Time To Grow? Should I Start a Group Practice?
This Episode Is Brought To You ByAlma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
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In this episode of The Private Practice Elevation Podcast, Daniel Fava and Dr. Joshua Rosenthal dive deep into the transformative journey from solo practice to a thriving group enterprise.
Dr. Rosenthal shares his pearls of wisdom on leadership, emphasizing the importance of clarity in your professional and personal goals. He advocates for creating roles that align with your passions and strengths, a strategy that has proven successful for both him and his team.
Discover how Dr. Rosenthal navigated the complexities of scaling a business, from the inception of the Big Apple Day program—a summer camp for children ages 6-12 with developmental, social and/or learning difficulties.—to fostering a culture of continuous improvement and reflection within his team of over 300.
He candidly discusses the challenges of retention and the financial balancing act required to sustain growth.
Dr. Rosenthal also unveils his evolved leadership approach, where he focuses on growth and empowering a core leadership team, ensuring that the quality of service remains consistent across the board. This top-down approach underscores the critical role of leadership in shaping employee experiences and, by extension, customer satisfaction.
Join us in this episode as we unpack the highs and lows of growing in leadership as you step into private practice growth. Dr. Rosenthal's story is not just about the success of his practice but also about the resilience, adaptability, and strategic thinking that are the hallmarks of effective leadership.
Key Takeaways:Joshua Rosenthal, PsyD, shares several key takeaways from his experience in building and managing his private practice, then a summer camp, and later, his role as a CEO. Here are the main points:
Difficulty and Opportunity: Rosenthal emphasizes that the difficulty of starting a venture is essential, as it allows for the discovery of opportunities and growth. He acknowledges that the process was hard and that he could not replicate it now, but at the time, it was the right fit.
Staff Retention and Financial Challenges: Hiring good people was only part of the challenge; retaining them as the camp grew and expenses increased became a significant issue. Despite increasing costs, there was a limit to how much the camp fees could be raised, leading to financial strain.
Leadership and Team Dynamics: Rosenthal learned about leadership, team cohesiveness, and the importance of reflecting on what works and what doesn't. This iterative process was crucial for personal growth and improving the camp each year.
Trust and Business Relationships: He discusses the importance of trust in business relationships, even though it comes with the risk of being hurt. His experiences shaped his decision-making and ultimately contributed to his success.
CEO Role Evolution: Rosenthal's role as CEO evolved from micromanaging to focusing on supporting his leadership team. He stopped seeing patients to concentrate on business growth, profitability, and new service lines. He also highlights the importance of having a leadership team that can manage different aspects of the business, allowing him to focus on growth and strategic planning.
Importance of Leadership: The CEO's mood and approach can significantly impact the entire company. Rosenthal stresses that leadership starts at the top and that the experiences customers have are a reflection of the company's leadership.
Starting with an MVP: The camp began with a minimal viable product and evolved significantly over time. Rosenthal followed an organic growth approach, letting the project develop naturally without forcing it.
Free Guide From Our Sponsor: Building Your Dream CaseloadGrowing a caseload of clients you’re passionate about working with can help you build a career that’s both impactful and sustainable. But it’s often easier said than done — which is why our sponsor, Alma, has created a guide to help you identify and connect with clients who fit your practice.
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In this conversation with Steve Bisson, you’ll learn all about mentorship - both giving and receiving - within private practice.
Steve discusses both his personal experience and the broader implications of mentorship in the professional development of therapists and mental health workers.
The episode delves into the core facets of finding and offering guidance in an often complex and challenging career path.
Throughout the episode, we unpack the nuanced differences between mentorship and other forms of professional development tools such as business coaching, as well as the organic nature of establishing pivotal mentoring relationships.
The discussion emphasizes the importance of authenticity and trust in these relationships, illustrating how mentorship can significantly influence personal growth and career progression.
The episode is filled with anecdotes and strategic advice, inviting both new practitioners and experienced professionals to consider the impact of mentorship on their journey through the mental health field.
Key Takeaways:Mentorship can be a pivotal factor in the personal and professional development of mental health professionals, often provided informally and based on mutual respect.
The difference between business coaching and mentorship lies in the financial component and the structure; mentorship is often more organic and less goal-oriented.
Seeking out mentors or becoming a mentor is an exercise in generosity, leveraging one's experience and knowledge to empower others.
It's crucial to establish mentoring relationships that feel authentic and comfortable for true growth and learning.
Mentorship extends beyond monetary value and is deeply rooted in the spirit of giving and leaving a legacy.
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In this special episode of the Private Practice Elevation Podcast, Liz Fava, wife of host Daniel Fava, flips the tables around and interviews Daniel.
If you’ve listened to this podcast for some time, you’ve likely gotten a small glimpse into Daniel’s life and Private Practice Elevation.
But have you ever wondered how this all got started? What was Daniel doing prior to helping therapists level up their private practices? What did it look like in 2016 when Daniel took a leap of faith and started his business?
What does the PPE team look like now and what services do they offer and why? What does the future look like for PPE? And, of course, what are some of Daniel’s favorites? Such as food, drink, books, etc.
In a candid conversation with his wife Liz Fava on his podcast, Daniel Fava, the founder of Private Practice Elevation, opens up about the origins of his online marketing agency, the services it offers, and his journey through entrepreneurship and life.
Daniel also reveals his favorite aspects of his role and personal interests.
Tune in to gain insights into the world of private practice elevation and learn more about Daniel's expertise in helping therapists succeed online.
In This Episode, You’ll Learn:Daniel’s background from college to early work in marketing agencies and how he fell in love with website design
What Daniel was doing before launching his business and his role in marketing for a non-profit organization
The challenges of leaving a full-time job to transition to building a business
How Private Practice Elevation transitioned from a focus on courses to full-service website design, development, and SEO catered to therapists
Insights on building a team and how hiring has helped Daniel improve services to serve clients better
All the current roles that Daniel’s team plays at Private Practice Elevation
How Private Practice Elevation’s services have evolved over the years and why Daniel decided to focus solely on website design and development and SEO
An overview of Private Practice Elevation’s current services and what each of them provides for therapists and private practices
Lots of candid responses about the challenges of growing a business
Plus Daniel’s personal favorites in food, drinks, movies, books etc.
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In this episode of the Private Practice Elevation podcast, host Daniel Fava dives deep into the significance of establishing core values for your private practice.
Crafting core values goes beyond traditional marketing—these guiding principles shape the culture, decision-making, and strategic direction of your therapy practice.
After sharing about what core values are, Daniel transitions into a solo discussion on the essence of core values and their profound impact on business operations.
He delves into the purpose of having core values, including aligning your team's actions, enhancing company culture, and influencing how you serve clients.
Through three main tips, Daniel illuminates the process of creating actionable and meaningful core values.
In the candid sharing of Private Practice Elevation's own set of core values, you’ll gain insights not only into building your own values but also into the ethos that guides Daniel's successful team at PPE.
Tune in to the full episode for a dive into the world of private practice core values with Daniel Fava, and stay connected with Private Practice Elevation for more invaluable lessons to take your practice to new heights.
Key Takeaways:Core values are the fundamental beliefs that guide your private practice's culture, decision-making, and actions.
The process of creating core values should involve reflecting on your practice's mission, involving your team, and striving for simplicity and actionability.
Private Practice Elevation's core values include striving for excellence, leading with authenticity, being creative, displaying kindness, and ensuring accountability.
Core values are crucial not only for internal governance but also for building trust with clients and setting a standard in the industry.
Regular review and adherence to core values are essential for business growth and team leadership.
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In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews Brent Stutzman on how to position yourself as the number one trusted therapy practice in your area.
With around seven years of experience, Brent ventured into the marketing realm when his wife, a therapist, decided to start her own private practice.
His journey began with branding and marketing, which he mastered through self-learning due to budget constraints. He successfully launched 'Kid Matters Counseling' with his wife, achieving a waiting list status before its onset.
Eventually, Brent expanded his expertise to help other therapists establish and grow their practices, learning the critical importance of positioning as a trusted authority in the market. He also has launched TheraSaas, a powerful CRM for private practices.
His work is significantly impacted by the StoryBrand framework, which he has adeptly applied to launch over twelve practices across the country. As a certified Storybrand Guide, Brent emphasizes the power of storytelling and how therapists can become trusted guides for their clients.
Brent states that this transition - moving from YOU being the center of your marketing to having your clients be the hero - has the potential to help take your marketing to a new level of success.
In this episode, Brent provides five steps to establish yourself as a guide, including demonstrating empathy, providing a sense of safety, demonstrating authority, illuminating the problem, providing a plan, and calling the hero to action.
Tune in to learn how to position yourself as the go-to practice in your community.
In This Episode, You’ll Learn:The brain's role in survival and calorie conservation - and what this means for your marketing
The Importance of clear and simple communication to engage potential clients
The importance of storytelling in building trust and positioning oneself as a guide for your ideal clients
The shift from telling your own story to inviting clients into a story where they are the hero
The need for clear and simple communication to capture and maintain attention
Brent’s five steps to establish trust and position oneself as a guide
Examples of guides in literature and movies, such as Dumbledore in Harry Potter and Gandalf in Lord of the Rings.
Brent Stutzman highlights the importance of guides demonstrating empathy and providing a sense of safety
How to be the guide while still demonstrating authority and expertise
Brent Stutzman shares how to position yourself as a guide.
Website and copywriting tips to position yourself as a guide and call your clients to action
The ultimate transformation in your marketing: when heroes become guides
This Episode Is Brought To You ByAlma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
Links mentioned in this episode:Brandyourpractice.com
TheraSaas Website
Free Course: How to Turn Calls Into Clients
Ultimate Guide to Growing a Private Pay Practice
Building A Story Brand by Donald Miller (affiliate link)
Kid Matters Couseling
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In this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Shannon Heers to discuss the topic of cultivating clinical confidence in private practice.
This conversation offers an in-depth look into the struggles that therapists often face, including impostor syndrome and the feeling of isolation when stepping out into the entrepreneurial world of private practice.
Together, they unpack strategies for growing confidence as a clinician, providing high-quality service to clients, and finding the necessary support systems.
Shannon Heers shares insights from her extensive experience in the realm of clinical supervision, highlighting the common issue of impostor syndrome among private practice therapists and the importance of developing a solid theoretical framework to guide interventions.
She emphasizes the value of connecting with others to overcome feelings of being overwhelmed or isolated within the practice.
With practical tips and relatable anecdotes, this episode aims to empower private practice therapists to build their confidence and extend their support networks.
The discussion delves into Shannon Heers' unique approach with Firelight Supervision, and how the resources provided there, such as group and individual consultation, can play a pivotal role in a clinician's professional development and personal growth.
This episode not only explores the challenges therapists face but also offers actionable solutions to help them thrive in their practices and as business owners.
Key Takeaways:Developing clinical confidence is a continuous journey, and seeking support through supervision and consultation can significantly help.
Impostor syndrome is a widespread issue among therapists, particularly when beginning private practice or encountering new challenges.
Having a strong theoretical orientation or framework can provide direction and improve confidence when working with clients.
Connection and community are crucial; therapists should find their "clinical support" to share struggles and triumphs with, ensuring they don't feel alone in their journey.
Firelight Supervision offers a myriad of resources, including a free clinical confidence ebook and various consultation services.
This Episode Is Brought To You ByAlma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
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